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How Lenovo Legion built one of the world’s largest PC gaming brands

Companies that let customer feedback drive their innovation tend to create products that are more closely aligned with market desires. And within the gaming industry, there’s no shortage of customers willing to provide feedback. So, when Lenovo set out to build a PC gaming brand, it made a very firm commitment up front. It would […]

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Companies that let customer feedback drive their innovation tend to create products that are more closely aligned with market desires. And within the gaming industry, there’s no shortage of customers willing to provide feedback.

So, when Lenovo set out to build a PC gaming brand, it made a very firm commitment up front. It would invest heavily in innovation — but it would make sure that those investments were driven by what gamers truly want.

The results of that approach have come quickly. In just eight years, Lenovo Legion has become a major player in the PC gaming space, offering an extensive line of desktop computers, laptops, tablets, and handhelds developed for gaming experts and novices alike. “Lenovo ships the largest volume of PCs across the globe, with a dominant share in the gaming space,” says Volker Düring, VP & GM of PC Gaming at Lenovo. In total, the company sent off nearly 17 million PCs in the fourth quarter of 2024, making it the market share leader at 24.5 percent, according to IDC.

“This impressive growth is due to our unrelenting pursuit of delivering the best gaming devices on the planet while focusing on true innovation and differentiation,” Düring says.

Putting customers in the driver’s seat

A dialogue with customers starts two years before a Lenovo Legion device is scheduled to ship, Düring says. The team begins research and development efforts by calling on its user and customer experience groups for feedback. Lenovo gains a more holistic understanding of user behavior, price tolerances, and contributors to overall satisfaction. The data that’s collected during group sessions are put into actionable buckets — the top areas where Lenovo Legion products are winning, for instance, or key areas to direct future research.

Next comes the process of ideating and pressure-testing a wide range of innovative features and performance improvements. The winning features get implemented, and new products ship off to customers. That leads to more feedback. “We conduct exhaustive listening exercises, tracking metrics such as users’ sentiment towards their Legion device, their overall satisfaction with the brand, and how excited people are to tell their friends about Legion,” Düring says. “That last one is my personal favorite to track.”

The data is fed to product teams who iterate and improve devices, addressing new user behaviors, needs, wants, and nice-to-haves. It’s through these customer insights that Lenovo has been able to create and continuously update a range of innovative, gamer-friendly features, such as:

  • Lenovo PureSight LED gaming displays: High-resolution panels with gaming-optimized specs like an immersive 16:10 aspect ratio, bezel-less design, and high refresh rates.
  • Legion TrueStrike keyboards: Gaming keyboards with soft-landing switches, 100 percent anti-ghosting technology (enabling an accurate response to all keystrokes), and sub-millisecond response times.
  • Legion Coldfront cooling technology: Upgraded cooling with a heat-regulating phase-change thermal compound, an expanded intelligent intake, and an upgraded fan and exhaust system.
  • Lenovo Spectrum RGB support: Customizable RGB lighting for keyboards and other devices.
  • Legion Space: An app that helps gamers seamlessly manage PC and in-game settings, purchase games, leverage AI to quickly edit gameplay clips for social use, and sync performance, RGB, and other settings across all their Legion devices.

The gamer-driven relationship has also helped Lenovo establish itself as a leader in AI. At a time when everyone seems to be selling the same hardware, Lenovo is differentiating by integrating AI into devices at a system level. Legion devices use Lenovo LA AI chips, the first dedicated AI chips on a gaming laptop. They also utilize AI Engine+ hardware and software, which are powered by LA AI chips to use machine learning to tune system performance. The dynamic tuning is based on the user’s scenario, meaning gamers can expect optimum performance at every turn.

Catering to novices and pros alike

Gamers come in all ages, genders, backgrounds, and levels of experience. Lenovo Legion has committed to catering to a diverse range — from the most committed aspiring esports player to the beginner. It has leveraged key partnerships to bring this commitment to bear, including collaborating with AMD for the silicon used in many of the most popular devices in the Lenovo Legion lineup.

On the esports side of the spectrum, the company has the Legion Pro series, which elevates performance for the most competitive gamers with maximum frames per second. The Legion Pro 5 offers high refresh rates, low-latency graphics with NVIDIA Reflex, and AMD processors that have been optimized for speed and endurance. It comes with an AI-powered performance boost, an enhanced cooling solution, a high-refresh OLED gaming display, and hardware that empowers high-speed gaming.

The Legion 5 — also referred to in some regions as the Legion Slim 5 — is built for the gamer who wants a single laptop to handle games and whatever else life throws at them. Powered by AMD processors, it provides AI-assisted performance that’s a step above non-gaming PCs, while offering a cool, quiet, improved performance through next-gen thermal technology. “For…STEM students who moonlight as gamers and need one laptop that can handle both those high-performance STEM apps and games, we have our Legion Series laptops,” Düring says. It’s equipped with an OLED gaming display in a compact, 15.3-inch chassis that fits comfortably into a backpack without compromising on processing power and endurance.

Increasingly, though, gamers don’t want to be confined to their laptop or desktop. According to Lenovo, its partners at Valve and Microsoft have noted that players spend more time gaming on Steam and Xbox Game Pass when they’re on handhelds versus traditional desktops. Lenovo turned to AMD as it actioned that insight, calling on the company’s Ryzen Z-series processors for the ideal mix of power and efficiency to bring Lenovo Legion’s series of handhelds to life.

Hence: the Legion Go, Lenovo’s entry to that growing market, offering AAA gaming from anywhere. The Legion Go has been integral in handhelds making the transition from niche to truly mainstream, capable of bridging the divide between casual and competitive play on the go. And Lenovo is jostling for position as the market grows.

Handhelds and the future of gaming

Lenovo’s belief in the future of handhelds stems from the increased accessibility they offer. Because they’re still in relative infancy, the technology represents “perhaps the most exciting area of growth and innovation,” Düring says.

“If you are a gamer, you know what it is like to purchase a game or two on a Steam sale, only for it to collect dust in your library because your life is quite dynamic,” he says. “Handhelds provide a solution to hectic lifestyles by letting you attack those games from the couch, plane, train — anywhere you have a place to get comfortable and get a game going.”

Of course, handhelds aren’t just about reaching new, time-strapped audiences. They’re also about providing more options for the most passionate gamers, which is why Lenovo is innovating to create a more seamless and consistent experience from desktop to handheld.

Design by Marissa Dickson

Legion Go’s first-person shooter mode, empowered by detachable Legion TrueStrike controllers, enables competitive gaming even on games that haven’t been optimized for handhelds — users simply pop off and dock one of the detachable controllers for use as a vertical mouse. That’s further proof of Lenovo’s commitment to letting customers pick their own path: While some will want to quickly load a game, play, pause, and come back later, others want the flexibility of Windows in a portable format. “It is our job to explore both and deliver compelling offerings for customers to pick their own path,” Düring says. Gaming, foundationally, will always be about having fun, he says. Lenovo’s role is simply to understand how people will have fun in the future and cater its products accordingly.

Above all, Düring’s number one message to customers is this: Lenovo Legion isn’t one-dimensional. It has broken through as a dominant player in the PC gaming space, but it’s more than its core hardware. Rather, it’s focused on bringing gaming innovation to market across its entire portfolio, from laptops to desktops, handhelds, tablets, accessories, monitors, services, and software. “Legion is not just a PC brand,” Düring says, “we are a gaming brand focused on delivering the best gaming experiences to gamers.”

Learn more about how Lenovo is changing the game with smarter technology.



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Esports teens turn up the heat for a Navy screen challenge at LA Fleet Week – Daily Breeze

Students from Franklin High School in Los Angeles man the joysticks during the US Navy’s inaugural Esports Challenge at LA Fleet Week on Saturday, May 24, 2025, in San Pedro. (Photo by Howard Freshman, Contributing Photographer) Students from competing high schools and spectators watch the US Navy’s inaugural Esports Challenge at LA Fleet Week on […]

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Students from Franklin High School in Los Angeles man the joysticks during the US Navy’s inaugural Esports Challenge at LA Fleet Week on Saturday, May 24, 2025, in San Pedro. (Photo by Howard Freshman, Contributing Photographer)

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Think of it as soccer — but with cars rather than a ball.

Welcome to the newest (and maybe the loudest) game that debuted under a tent at the 10th annual LA Fleet Week on Saturday, May 24.

Day 2 of LA Fleet Week kicked off with booths and demonstrations doing brisk business along San Pedro’s waterfront as gates opened at 10 a.m. Ship tours also were ongoing and festivities will continue through Monday, May 26, with details at lafleetweek.com/.

It all came with the usual fanfare — live stage music and performances, patriotic displays, and demonstrations of the latest military equipment rolled out by the U.S. Navy, Marines, Army and Coast Guard.

But it was hard to miss the occasional bursts of deafening shouts deafening cheers coming from the “Goats and Glory” tent where bleachers of enthusiastic coaches, fans and family members cheered on the high school screen warriors competing for scholarship money as they climbed the ranks to compete with the top Navy screen gamers.

The four-member Downey High team exploded in cheers as they triumphed in a first round against Franklin High in Los Angeles, part of the Rocket League.

The experience, said player Fernando Aredalo, a junior who also plays soccer at Downey, was intense as they competed in an early round for the $1,500 per player in scholarship money. But it was only Round One. Navy Esports challenge continues from 11 a.m. to 5 p.m. Sunday, May 24, at LA Fleet Week.

As the teams broke for lunch, Fleet Week continued to ramp up for the day with guests trying their hand at stations that tested their skill at pull-ups and gave others a chance to pose for family photo ops hoisting the latest in military rifles as they also donned military helmets, vests and other gear pulled on over their California T-shirts, shorts and sneakers.

Daniel and Anna Santamaria of Los Angeles — with 2-year-old daughter Elsie — meanwhile had just arrived for what would be their first visit to an LA Fleet Week. Daniel said he wanted to see “where our tax money is going.”



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Abilities in Motion host Super Smash Bros tournament.

For information on submitting an obituary, please contact Reading Eagle by phone at 610-371-5018, or email at obituaries@readingeagle.com or fax at 610-371-5193. Most obituaries published in the Reading Eagle are submitted through funeral homes and cremation services, but we will accept submissions from families. Obituaries can be emailed to obituaries@readingeagle.com. In addition to the text […]

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India Today Gaming

Ample Group and LEGO Group have developed and opened India’s first and South Asia’s largest certified store, the LEGO Store in Ambience Mall Gurugram. This expansive 4,500+ sq. ft. retail space brings the LEGO Group brand to life with bright colors, vibrantly decorated walls, and creative branded experiences. The concept of a LEGO store is designed to offer […]

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Ample Group and LEGO Group have developed and opened India’s first and South Asia’s largest certified store, the LEGO Store in Ambience Mall Gurugram. This expansive 4,500+ sq. ft. retail space brings the LEGO Group brand to life with bright colors, vibrantly decorated walls, and creative branded experiences. The concept of a LEGO store is designed to offer an interactive and immersive experience for customers, sparking creativity, and imagination and leaving a lasting experience and memory for every family in India. 

Through the strategic alliance with LEGO Group, Ample Group, a leading retailer developer and brand story, is taking the forefront of strategic opportunities with global partnerships.

LEGO Store Open in Ambience Mall

The launching of the LEGO Store is timely since India is expected to grow by 6.3% in 2025 and driven by optimistic consumer demand and government backing for growth, India is poised for growth in retail. Talking about this, Rajesh Narang, Founder & CEO of the Ample Group, said, “At Ample, we have always believed in creating meaningful experiences for our customers by bringing some of the world’s most iconic brands closer to Indian customers, be it Apple, Bose, Under Armour,  ASICS, and now LEGO® Group. With the launch of South Asia’s Largest LEGO® Certified Store, we are not just introducing a brand but offering families a space to imagine, play, and create memories together. Our goal is to deliver experiences that go beyond shopping, where every visit feels special and interaction adds value.”

LEGO Group is known for the promotion of creativity, learning and fun, which are important in creating a culture for developing communication and cognitive skills through participation in an active versus passive manner. This will help reduce screen time and to help foster a space for creative, hands-on play that promote imagination and cognitive skill development.   

Ample is committed to providing a premium shopping experience to every Indian in the country by creating partnerships and connections with global brands to enter and develop in the Indian market and aiming for CAGR growth of over 30% over the next five years. Talking about this, Bhavana Mandon, Country Manager, LEGO India, said “We’re thrilled to finally bring the LEGO®️ brand experience to India in close partnership with the Ample Group. We’re laying the foundation for a strong retail presence and aim to help more Indians connect with the joy of play through multiple stores over the next two years. The energy, creativity, and passion we’ve witnessed today show that India’s LEGO®️ moment has truly arrived. As we enter this exciting phase of growth, we look forward to building spaces where people of all ages can build together.”

 



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PCHS Athletic Director wins state’s highest honor after championship year

(One of) the Park City High School sports trophy cases. Photo: Michele Roepke // TownLift PARK CITY, Utah — Jamie Sheetz, who oversees 24 Park City High School Miners sports programs, 58 teams, nine activities and 20 clubs, has been named High School Athletic Director of the Year by the Utah High School Activities Association. […]

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PARK CITY, Utah — Jamie Sheetz, who oversees 24 Park City High School Miners sports programs, 58 teams, nine activities and 20 clubs, has been named High School Athletic Director of the Year by the Utah High School Activities Association.

“We’re all continuously striving at Park City High School Athletics to create the best experience possible alongside these student-athlete’s high school education,” Sheetz told TownLift. “As many opportunities as we can support these kids to enjoy, we want to be here to help families with that.”

Now in his 12th year in this position, Sheetz earned his bachelor’s degree in kinesiology from the University of Michigan, then studied sport behavior and performance at Miami University in Ohio before completing his master’s degree in education at Missouri State University. In addition, Sheetz is currently working on a doctorate in Sports Leadership through Concordia University in Chicago.

His extensive board service includes a three-year term on the National Interscholastic Athletic Administrators Association — “AKA the N triple A” — from 2019-2022, the largest organization for high school athletic directors nationwide. He served 10 years on the Utah Interscholastic Athletic Administrators Association board, including as president in 2017, professional development coordinator and certification coordinator. After scaling back his commitments — “I got rid of everything, except one I was on because it was just time to let somebody else do it” — he now serves only on the UHSAA’s Sports Medicine Advisory Committee.

A former Brighton High School baseball player, Sheetz understands the student-athlete experience firsthand.

Elite Athletics Program

Park City High School has produced Olympians Anders Johnson, Josie Johnson, Ashley Farquharson, Rosie Brennan, Casey Dawson and Haley Batten, who have represented the U.S. in Summer, Winter and Youth Games. Current and former Miners competing at Junior Worlds or World Championships level include Augie Roepke, Hannah Baldwin, Wes Campbell, Maddie Keiserman, Sydney Palmer Ledger and Nate Gendron.

This year, 26 seniors committed to college sports, with eight heading to Division I schools: Abby Hanton (Louisiana Tech, soccer), Finley Weldon (Iowa State, gymnastics), Rawson Hardy (Georgia Tech, golf), Sebastian Bodily (Navy, football), Justin Michaelis (Rice, football), Al Hopkins (Utah Tech, soccer), Gretchen Lane (Vermont, swimming) and Pace Swenson (Jacksonville, rowing).

While the gymnast and rower compete outside Sheetz’s official purview, he remains equally proud of all student achievements.

Championship Success

Six Miners teams reached state championships this year, with four capturing Utah titles: boys golf, boys swimming, girls swimming and girls volleyball (second place). Boys track finished second and girls track took third. Both lacrosse teams advanced to late playoff rounds.

Under Sheetz’s tenure, the Miners have won 55 Utah state championships with 38 second-place finishes. The coaching staff has earned national recognition, with recent Coach of the Year awards going to golf’s George Murphy, lacrosse’s Mickey Clayton, soccer’s Chip Cook and volleyball’s Matt Carlson.

Supporting Student-Athletes

Sheetz suffered a career-ending back injury during a summer baseball tournament in Denver while in high school, giving him unique empathy for student-athletes facing similar challenges.

“It was actually during a game we were playing in a summer tournament in Denver,” he said. “Like many other people, I was run out of the game when I got hurt, so I went right into coaching, something that happens to the vast majority of athletes.”

With numerous high-performing athletes, accommodating their extensive travel schedules requires significant coordination. “I thank the teachers for juggling it all because it’s not necessarily easy for the faculty, perhaps no one more so than Ms. Esquivel who manages the student attendance,” he said. “However I know my colleagues and I are on the same page as far as wanting the best for these kids.

“Any time we can support these teenagers in not just their academics in the building but also educate the whole child out in the world, the better off they might do when they graduate,” Sheetz said.

Despite competition from other Park City schools focused on athletic travel accommodations, Sheetz maintains a collaborative approach. “Whatever’s the best choice for those families for whatever reason, for their schedule, for whatever they’re trying to accomplish in the sports world is what’s most important for every kid in the community, no, there’s no competition there,” he said.

Community Partnerships

Park City’s unique athletic landscape includes numerous specialized organizations that Sheetz embraces rather than competes with. The Park City High Schools Mountain Bike Team draws students from multiple district schools, while external organizations manage state-level mountain bike racing.

“They’ve got that sports scene efficiently locked down, Their events are not small and they’ve got it all figured out with the huge number of registrants, they are big races. The amount of detail that goes into that, I can’t imagine the UHSAA, or, you know, Park City High School trying to manage that, it would be almost impossible, and that outside organization gets the job done, like it’s no problem for them.”

Similarly, Park City’s abundance of winter sport clubs allows elite skiers to train at appropriate levels rather than competing in high school programs. “It’s great that there are so many competitive clubs from which these students can choose. They get so good, so fast that it just makes sense this way. I couldn’t imagine some of these skiers who get to represent their country on the global sports stage one weekend then coming back home and racing at a high school level the next weekend, it would sort of be a waste of their energy.”

Future Additions: Esports and Flag Football

This fall, esports joins the Miners lineup as an official lettered activity, featuring Mario Kart, Super Smash Brothers and Rocket League, with potential additions like League of Legends next year.

“The University of Utah has one of the most successful programs in the country in terms of esports. So its finally begun to bleed out into the high schools. Esports have been talked about for about five years now, since COVID. It’s actually considered an activity similar to like debate or drama or music, and the there was enough interest that the UHSAA has now sanctioned it. They’ll host a state championship and competitions, and everything.”

The format offers unique advantages: “For most of the you have teams of teams of five, so you could have, multiple teams playing at that at that level, probably three or four or five varsity teams,” Sheetz said. “One of the many exciting things about it all is that they don’t really need to travel to away schools. You don’t have to pay for a bus, you don’t have to pay for officials, you don’t have to get out of school. So that’s going to be kind of neat to see how that goes.”

Looking further ahead, girls flag football — making its Olympic debut in Los Angeles 2028 — represents another potential addition. “Girls flag is gaining a lot of traction across the country, I think you’re going to see this fall some schools setting them up as clubs to try to grow it so that it can eventually be considered. The UHSAA has a certain standard for something to be called an ’emerging’ sport before they offer to sanction it. So, they’ve got to get it going first. But, I already know that here in Park City we’ve got girls that are going to begin participating in earnest this fall.”



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MHS Valorant team finishes as state runner-up in Class 2A | News, Sports, Jobs

CONTRIBUTED PHOTO Pictured are Marshalltown High School eSports Valorant team members Thaw Soe (Captain), Chau Thai, Ruben Sala Sosa, Blake Russell, Sam Bennett, Lwin Thu, Caleb Mastin, Dante Montgomery, Matthew Perez Lopez and Rafael Ordonez. They are coached by Ranen Spies. The (Valorant) Bobcats finished the season 6-1 with the only loss coming from Waukee […]

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CONTRIBUTED PHOTO

Pictured are Marshalltown High School eSports Valorant team members Thaw Soe (Captain), Chau Thai, Ruben Sala Sosa, Blake Russell, Sam Bennett, Lwin Thu, Caleb Mastin, Dante Montgomery, Matthew Perez Lopez and Rafael Ordonez. They are coached by Ranen Spies.

The (Valorant) Bobcats finished the season 6-1 with the only loss coming from Waukee NW in week 6 with a match score of 1-2 (3-13, 13-9, 12-14). At state, which was hosted inside the MCSD Orpheum Welcome Center, the Bobcats entered as the three seed and faced off against Waukee in the opening round. They secured a 2-0 match win — (13-4, 13-3).

In the semifinals, the Bobcats faced Waukee NW (number 2 seed) once again and got revenge, taking down the Wolves 2-1 (12-14, 13-10, 13-7) to reach their first ever state championship appearance.

In the championship game, the Bobcats faced off against returning state champions Cedar Rapids Kennedy. Kennedy had yet to lose a game all the way through the season and into the championship game. Marshalltown won game one in overtime 14-12. CR Kennedy fought back in game two and won in overtime 12-14. In game three CR Kennedy defeated Marshalltown 13-2 sealing the deal and the Bobcats lost 2-1.

“From a director standpoint, I could not be more proud of Coach Spies and the Valorant athletes who achieved a state runner up finish. Throughout Coach Spies ran a well organized season. Students not only got better on a competition level, but growth could be seen on an academic and interpersonal level. Each Valorant player displayed teamwork, communication, and a positive attitude day in and day out,” MHS eSports Program Director Logan Wolf said.



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LOGITECH INTERNATIONAL S.A. SEC 10-K Report — TradingView News

Logitech International S.A., a leading designer of software-enabled hardware solutions headquartered in Lausanne, Switzerland, has released its Form 10-K report for the fiscal year 2025. The report highlights the company’s financial performance, business operations, strategic initiatives, and the challenges it faces in the current market environment. Financial Highlights Net Sales: $4,554.9 million, increased 6% compared […]

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Logitech International S.A., a leading designer of software-enabled hardware solutions headquartered in Lausanne, Switzerland, has released its Form 10-K report for the fiscal year 2025. The report highlights the company’s financial performance, business operations, strategic initiatives, and the challenges it faces in the current market environment.

Financial Highlights

Net Sales: $4,554.9 million, increased 6% compared to fiscal year 2024, primarily driven by an increase in sales of Gaming, Keyboards & Combos, Pointing Devices, and Tablet Accessories due to improved demand.

Gross Profit: $1,962.6 million, increased 10.4% compared to fiscal year 2024, with a gross margin of 43.1%, up from 41.4% in fiscal year 2024, primarily driven by lower product costs, partially offset by higher promotional spending.

Operating Income: $654.9 million, increased from $587.3 million in fiscal year 2024, reflecting higher gross margin, partially offset by an increase in operating expenses.

Net Income: $631.5 million, compared to $612.1 million for fiscal year 2024, reflecting higher gross margin, partially offset by an increase in operating expenses and income tax provision.

Net Income Per Share (Basic): $4.17, compared to $3.90 in fiscal year 2024.

Net Income Per Share (Diluted): $4.13, compared to $3.87 in fiscal year 2024.

Business Highlights

Company Overview: Logitech International, founded in 1981 and headquartered in Lausanne, Switzerland, designs software-enabled hardware solutions to enhance work and play. The company operates under the Logitech and Logitech G brand names, focusing on gaming, keyboards & combos, pointing devices, video collaboration, webcams, tablet accessories, and headsets.

Revenue Segments: Logitech’s product categories include Gaming, Keyboards & Combos, Pointing Devices, Video Collaboration, Webcams, Tablet Accessories, and Headsets. Each category has shown varying performance, with Gaming and Tablet Accessories experiencing significant growth.

Geographical Performance: Sales increased across all regions, with EMEA showing a 9% growth, Asia Pacific 6%, and the Americas 4%. This growth was driven by increased demand in Gaming, Tablet Accessories, and Video Collaboration products.

New Product Launches: In fiscal year 2025, Logitech launched the MX Creative Console, a versatile tool for creative professionals, and the Logitech Rally Board 65, an all-in-one video conferencing solution.

Environmental Sustainability: Logitech is committed to sustainability, focusing on reducing carbon emissions, using innovative materials, and transitioning to renewable energy in manufacturing and supply chains.

Future Outlook: Logitech plans to continue innovating in its core markets while expanding into new areas such as education, healthcare, and the public sector. The company also aims to leverage AI and machine learning to enhance product features and explore new growth opportunities.

Operations and Manufacturing: Logitech operates a diversified manufacturing footprint across six countries, including an in-house facility in Suzhou, China, which handles approximately 35% of total production. This setup allows for flexibility and quick adjustments to production levels.

Sales and Distribution: Logitech’s sales and marketing activities are organized into three geographic regions: the Americas, EMEA, and Asia Pacific. The company sells products through a network of distributors, retailers, and e-tailers, supported by a direct sales force and third-party distribution centers.

Research and Development: Logitech invested significantly in research and development, focusing on product innovation, wireless technologies, and user interfaces. The company plans to continue these investments to maintain its competitive position.

Customer Service and Support: Logitech provides extensive customer service and technical support through various channels, including telephone, email, and online platforms, to enhance customer experience and satisfaction.

Strategic Initiatives

Strategic Initiatives: Logitech has focused on diversifying its manufacturing footprint and supplier ecosystem to mitigate risks associated with geopolitical and macroeconomic challenges. The company is also investing in its B2B capabilities and releasing new products to enhance its portfolio value proposition.

Capital Management: Logitech has been actively managing its capital through a share repurchase program, repurchasing 6.7 million shares for $588.0 million in fiscal year 2025. The company also paid a cash dividend of CHF 1.16 per share in fiscal year 2025. Additionally, Logitech entered into a $750 million unsecured revolving credit facility to support general corporate purposes.

Future Outlook: Logitech plans to target share repurchases of $2 billion over the next three years, subject to market conditions and regulatory approvals. The company also intends to continue its strategic investments in product innovation and B2B capabilities to drive long-term growth.

Challenges and Risks

Challenges and Risks: Logitech’s business strategy involves expanding into new markets and product categories, which presents risks related to compliance with a wide variety of laws and regulations, including those governing health and safety, environmental standards, and data privacy. The company also faces challenges in maintaining its brand reputation and ensuring product quality as it diversifies its offerings.

Innovation and Product Development: The company must continually innovate and develop new products to remain competitive. Failure to do so could adversely affect its business and operating results.

Supply Chain and Manufacturing: Logitech’s reliance on manufacturing operations in China and Southeast Asia exposes it to risks such as geopolitical tensions, tariffs, and supply chain disruptions.

Artificial Intelligence (AI): The use of AI in Logitech’s products and operations presents risks related to competitive harm, reputational damage, and legal liability, especially as AI technologies evolve rapidly.

Third-Party Platforms: The company’s products depend on compatibility with third-party platforms, and any changes or restrictions in access to these platforms could adversely affect its business.

Regulatory Compliance: Logitech is subject to various international regulations, including those related to environmental, social, and governance (ESG) activities, which could increase operational costs and compliance risks.

Currency Exchange Rates: Fluctuations in currency exchange rates pose a risk to Logitech’s financial performance, as a significant portion of its revenue is generated in non-U.S. Dollar currencies.

Management Strategies: Management has identified several strategies to address these challenges, including diversifying its manufacturing locations, investing in AI responsibly, and enhancing its go-to-market capabilities. The company is also focusing on maintaining its brand reputation and product quality through strategic investments and partnerships.

Market Risks: Logitech is exposed to market risks such as foreign currency exchange rate fluctuations, which could adversely affect its financial results. The company uses derivative instruments to hedge against some of these risks, but these measures may not fully offset the adverse financial effects of unfavorable currency movements.

SEC Filing: LOGITECH INTERNATIONAL S.A. [ LOGN ] – 10-K – May. 23, 2025



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