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Howard University makes historic promotion

Howard University has announced a historic leadership move: Kery Davis has been promoted from Athletics Director to Vice President of Athletics, effective immediately. This marks the first time the university has created such a role—highlighting Davis’s visionary leadership and his unwavering dedication to student-athletes’ academic and athletic success. A Transformational Leader with Deep Experience Kery […]

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Howard University makes historic promotion

Howard University has announced a historic leadership move: Kery Davis has been promoted from Athletics Director to Vice President of Athletics, effective immediately. This marks the first time the university has created such a role—highlighting Davis’s visionary leadership and his unwavering dedication to student-athletes’ academic and athletic success.


A Transformational Leader with Deep Experience

Kery Davis brings over 25 years of experience in collegiate athletics, television, and entertainment. Since joining Howard in 2015, Davis has been instrumental in enhancing the school’s athletic reputation on a national scale.


Championship Success Across Multiple Sports

Under Davis’s leadership, Howard teams have captured 33 national, conference, and regular season titles. Key accomplishments include:

  • The university’s first NCAA win in women’s basketball (2022)
  • Six consecutive MEAC volleyball championships and NCAA appearances (2015–2022)
  • Back-to-back NCAA tournament appearances for men’s basketball (2023, 2024)
  • MEAC football championships in 2022 and 2023
  • Historic performances by the only HBCU swimming and diving teams
  • Launch of the university’s first-ever Division I golf programs (men’s and women’s), enabled by a 2020 donation from NBA All-Star Steph Curry

Elevating Student-Athletes Holistically

“Kery has been a phenomenal leader of our athletics department,” said Cynthia Evers, Senior Vice President of Student Affairs. “His impact extends beyond the scoreboard. He’s built a culture that supports student-athletes academically, personally, and professionally.”

Davis’s efforts have helped more than 300 student-athletes earn spots on Conference All-Academic teams, with the Athletics Department achieving a 3.34 GPA overall. He has also branded Howard as a destination for students who excel in both academics and athletics.


Kerry Davis HBCU Howard
Kery Davis (Courtesy of Howard University)

Major Partnerships and National Recognition

Davis has led partnerships with brands like AT&T, Nissan, Rocket Mortgage, Nuna, and Mielle. In 2021, he secured a landmark 20-year deal with Jordan Brand, making Howard the only HBCU and non-Power 5 school sponsored for both football and basketball.

He also helped launch high-profile events, including the NBA/HBCU All-Star Game and the Truth and Service Classic at Audi Field.


Awards and Honors

In 2024, Davis was named FCS Athletic Director of the Year by the National Association of Collegiate Directors of Athletics (NACDA). He has also been featured in:

  • Sports Illustrated’s Most Powerful Minorities in Sports
  • Black Enterprise’s Most Powerful African Americans in Sports

A Vision for the Future

“Howard University has an amazing legacy of alumni, faculty, and students,” Davis said. “I look forward to continuing to build a championship culture and securing top-notch facilities to help our athletes exceed their goals.”


From HBO Sports to the Hilltop

Before joining Howard, Davis spent 17 years at HBO Sports as Senior Vice President. There, he managed strategy for Emmy Award-winning shows and major sports deals. His career highlights include:

  • Licensing “Inside the NFL” to the NFL
  • Producing the award-winning “Hard Knocks” series
  • Negotiating multiyear contracts with stars like Floyd Mayweather Jr., Manny Pacquiao, Roy Jones Jr., and Oscar De La Hoya
  • Co-leading the groundbreaking Tyson vs. Lewis dual-network PPV event

His experience spanned departments including marketing, finance, legal, and public relations.


Academic and Professional Credentials

  • B.A. from Dartmouth College (varsity basketball)
  • J.D. from Cornell University Law School
  • Member of the New York State Bar
  • Serves on the NCAA Men’s Basketball Oversight Committee
  • Member of the MEAC Men’s Basketball Competition Committee

Final Thoughts

Kery Davis’s promotion to Vice President of Athletics is more than a title change—it’s a recognition of his profound impact on Howard University. With a proven record of success and a forward-thinking vision, Davis is set to lead Bison Athletics into a bold new era.

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College quarterbacks turning NIL earnings into venture capital investments

Credit: Jeremy Reper-Imagn Images College athletes are channeling their NIL earnings into venture capital investments. Front Office Sports reports that three college quarterbacks — including a potential top-five pick — are putting their money into VC-backed start-ups. South Carolina’s LaNorris Sellers — projected as one of the top signal-callers in the 2026 NFL Draft — […]

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South Carolina quarterback LaNorris Sellers
Credit: Jeremy Reper-Imagn Images

College athletes are channeling their NIL earnings into venture capital investments. Front Office Sports reports that three college quarterbacks — including a potential top-five pick — are putting their money into VC-backed start-ups.

South Carolina’s LaNorris Sellers — projected as one of the top signal-callers in the 2026 NFL Draft — Southern Methodist University’s Kevin Jennings and Kansas State University’s Avery Johnson have invested in The Cashmere Fund. According to Front Office Sports, the fund is a “Nasdaq-listed venture capital fund that allows non-accredited investors to invest in VC-backed start-ups.”

Buffalo Bills players Josh Allen and Damar Hamlin are also investors.

“There was some business savvy in all of them,” Elia Infascelli, CEO of Cashmere, told Front Office Sports. “Avery Johnson is a business major, for example. They didn’t need to do this, but they wanted to.

“They are investors in the fund just like any other person would invest in the fund.”

Cashmere is working with college athletes to bring more attention to their fund and attract additional investors.

“At 18, 19, or 21, to think about long-term relationships and invest without any immediate upside today, that’s rare,” Infascelli explained.

NIL has created new opportunities for college athletes. For those who won’t turn pro, these ventures offer a path to financial stability beyond their college careers.

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Green Adds Five to 2025 Fall Softball Roster

Story Links CONWAY, S.C. – Coastal Carolina softball head coach Kelley Green announced the addition of five transfer student-athletes to the 2025 fall roster on Thursday afternoon.   Joining the Chanticleers are graduate students Savannah Jones and Kaelin Cash, senior Mackenzie Childers, junior Hannah Bendle, and sophomore Reagan Troy. The group will […]

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CONWAY, S.C. – Coastal Carolina softball head coach Kelley Green announced the addition of five transfer student-athletes to the 2025 fall roster on Thursday afternoon.
 
Joining the Chanticleers are graduate students Savannah Jones and Kaelin Cash, senior Mackenzie Childers, junior Hannah Bendle, and sophomore Reagan Troy. The group will be joined by six incoming freshmen, Bailey Huff, Leah Kendall, Georgia Moss, Izzy Ramirez, Kelsey Sawvell, and Sara Zink, who signed with Coastal during National Signing Day on Nov. 13.
 
Savannah Jones
A four-year transfer from Bucknell University, Jones made her mark in the Patriot League earning All-Conference first team honors in 2024, along with second team recognition in 2023 and 2025. The Danville, Ind., native had a stellar senior season picking up three Pitcher of the Week selections while being named to the Patriot League All-Tournament team. In addition to her dominance in the circle, she contributed at the plate with a .253 batting average, tallying 96 hits, 45 runs, and 63 RBIs, and a .310 on-base percentage.

Green on Jones: “Savannah does a great job keeping hitters off-balance with her elite level change up and ability to pepper the corners.” 

 

Hannah Bendle

Bendle joins the beach after two successful seasons at Saint Francis, where she earned All-Northeast Conference honors and was recognized as an NEC Prime Performer. A native of New Concord, Ohio, she posted a .299 batting average over 83 career games with the Hawks, collecting six home runs, 35 RBIs, and 49 hits. Prior to her collegiate career, Bendle was a highly decorated high school athlete, earning two first team all-state selections, three first team all-district nods, and two MVL Player of the Year awards.

Green on Bendle: “Hannah is an athletic middle infielder with a strong lefty bat and is always a tough out in the box.”

 

Kaelin Cash

Cash began her collegiate career at Saint Joseph’s, where she earned Atlantic 10 All-Rookie Team honors in 2022, followed by first team All-Conference recognition and a Player of the Week nod in 2023. During her standout sophomore season, she ranked third in program history for single-season home runs with 12 and led the conference in both slugging percentage and OPS. The Greenwood, Ind., native transferred to Michigan State in 2024 where she was an All-Big Ten second team selection and an NFCA All-Region second team selection during her senior year.

Coach Green on Cash: “Kaelin is a big-time player with a power bat and will be a great addition to our lineup.”

 

Reagan Troy

A four-year letterman at Broad Run High School, Troy was ranked the No. 31 prospect in the Class of 2024 by Extra Innings Softball. In 2023, she earned All-Dulles District first team honors and was named to the all-region second team. She also picked up Rookie of the Year honors in 2021. Over her high school career, she recorded an impressive 173 strikeouts across 129.1 innings pitched.

Coach Green on Troy: “We are excited to have Reagan in Teal. She has all the tools and drive to be an elite pitcher in the Sun Belt and beyond.” 

 

Mackenzie Childers

A senior from North Texas University, Childers made a name for herself in the circle as a two-time American Athletic Conference (AAC) Pitcher of the Week and an ACC Weekly Honor Roll honoree during her sophomore season. The Little Rock, Ark., native tallied 12 career wins, posting a 3.82 ERA across 54 appearances and 23 starts. Over 141.0 innings of work, she struck out 164 batters and held opponents to a .203 batting average.

Coach Green on Childers: “Mackenzie is a power pitcher with a history of success against elite hitters and will be an integral part of our pitching staff.”

 

For complete coverage of CCU softball, follow the Chanticleers on social media at @CoastalSoftball (X), @GoCCUSports (Instagram), and facebook.com/CCUChanticleers (Facebook) or visit the official home of Coastal Carolina Athletics at goccusports.com.

 



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Why college basketball’s schedule expansion could spell bad news for some programs

According to recent reports, the number of regular-season games that college basketball programs can schedule will increase from 31 to 32. This increase is not a requirement but allows programs an additional scheduling slot and flexibility. This move is not a major change and shouldn’t greatly affect the sport, but was it a good move […]

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According to recent reports, the number of regular-season games that college basketball programs can schedule will increase from 31 to 32. This increase is not a requirement but allows programs an additional scheduling slot and flexibility. This move is not a major change and shouldn’t greatly affect the sport, but was it a good move or a bad move?

If you’re members of a league like the Big Ten or SEC then it’s definitely good news for you and your program. Those leagues have competitive 20-game league schedules which don’t leave a ton of room in nonconference. When you throw in holiday tournaments, conference challenges, and other rivalry matchups, you may have some of those teams with only 5 or 6 games left on their schedule. This addition gives them another opportunity to build their resumes and fit other exciting games on the docket.

You can easily look at this addition with an optimistic eye for the rest of the college basketball universe. A glaring example is in the ACC, a bona fide power conference that really struggled last season. NCAA Tournament teams like Duke, Clemson, and Louisville had to play more than a dozen games each against league members who were really struggling and certainly could have used an extra game to play a stronger opponent.

However, this move seems just like another power conference power grab that will have significant downsides for mid-major programs. Consider the current state of scheduling for those leagues. Prominent mid-majors aren’t getting games against power conference teams that will actually help their resumes and adding just another open slot isn’t going to change that. Do you really think that with an extra game on the schedule that the Alabama’s or North Carolina’s of the world are really going to want to play an upstart mid-major like Chattanooga or High Point?

It’s important to remember that this 32nd game is not required. It’s very likely that if it was it would lead to a great number of games against non-D1 opponents, something that already litters the schedules of a majority of low-major programs. One hope is that this extra opportunity could help create new conference challenges or other regular matchups but agreeing to these types of things is a two-way street.

When March rolls around after this change goes into place, you’ll have those ACC, Big Ten, and SEC teams with even more meat on their resumes while the mid-majors are placed even further behind the 8-ball. You could argue whatever you wanted about how additional opportunities are great for this sport and you wouldn’t be wrong, but remember what teams like Oral Roberts, Princeton and Saint Peter’s have done in recent years.

None of those three programs are in the same shape as their recent NCAA Tournament runs but you’d be hard-pressed to find a power conference program that would have wanted to play any of them at their peak, even at home. There’s no upside in playing these great mid-majors. That 32nd game for Duke or Kentucky likely becomes part of a tournament or a neutral-site game against another major team. That 32nd game for North Carolina Central or Northern Kentucky either doesn’t happen or isn’t exactly a highlight of the season.

In the end, this extra game is a relative good but it’s not as great of news as it initially seems. It’s a reminder that building a great schedule in college basketball continues to be a losing battle for strong mid-major programs. An extra chance to see star players will be fantastic but don’t get your hopes up for your favorite school to suddenly have a trip to Durham on the docket.



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USC Trojans, Big Ten Make Massive Direct Payment Move To Athletes With PayPal

In the growing world of Name, Image, and Likeness (NIL) deals, the Big Ten and the payment company, PayPal, agreed to a deal that will allow student-athletes to be paid directly through the app. The Big 12 is the other conference to sign the agreement. With student-athletes able to receive compensation, the agreement will allow […]

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USC Trojans, Big Ten Make Massive Direct Payment Move To Athletes With PayPal

In the growing world of Name, Image, and Likeness (NIL) deals, the Big Ten and the payment company, PayPal, agreed to a deal that will allow student-athletes to be paid directly through the app. The Big 12 is the other conference to sign the agreement.

With student-athletes able to receive compensation, the agreement will allow the programs, such as the USC Trojans, to pay its students exclusively through PayPal.

“We’re proud to help lead this transformation in college athletics by making it easier and faster for student-athletes to get paid and continue to bring trusted and innovative commerce solutions to the heart of campus life,” PayPal President and CEO Alex Chriss said in a statement. 

Jul 24, 2024; Indianapolis, IN, USA; USC Trojans head coach Lincoln Riley speaks to the media during the Big 10 football medi

Jul 24, 2024; Indianapolis, IN, USA; USC Trojans head coach Lincoln Riley speaks to the media during the Big 10 football media day at Lucas Oil Stadium. Mandatory Credit: Robert Goddin-Imagn Images / Robert Goddin-Imagn Images

In addition to paying student-athletes directly, PayPal will be introducing conference-branded debit cards with each school’s logo. This is a way for not only the players to get involved with the deal, but college students and fans as well.

The agreement will be going into effect quickly. On June 6, Judge Claudia Wilken approved the deal to allow programs to pay their athletes directly. With the House Settlement taking effect on July 1, PayPal claimed the initial rollout is expected to start this summer.

With the approval, programs will be allowed to pay student-athletes, with the annual cap beginning at roughly $20.5 million per school in 2025-2026. It will be broken up by each sport, with college football players expected to earn the most. Both men’s and women’s basketball will also earn a share with the remainder being spread among the other sports.

Jul 24, 2024; Indianapolis, IN, USA;  USC Trojans head coach Lincoln Riley speaks to the media during the Big 10 football med

Jul 24, 2024; Indianapolis, IN, USA; USC Trojans head coach Lincoln Riley speaks to the media during the Big 10 football media day at Lucas Oil Stadium. Mandatory Credit: Robert Goddin-Imagn Images / Robert Goddin-Imagn Images

MORE: Reggie Bush’s Legal Appeal Fails: Ordered To Pay $1.4 Million In Defamation Case

MORE: USC Trojans’ State-of-the-Art Football Facility Construction Update

MORE: 4-Star Recruit Khalil Terry Rocks USC Trojans Gear After Michigan State Decommitment

The USC Trojans are planning to share the maximum allowed with its student-athletes right away, per a statement released shortly after the settlement.

“Since the preliminary approval of the house settlement in Fall 2024, USC Athletics leadership has worked diligently to develop a road map to ensure we win the new era of college athletics. With today’s final approval of the settlement, we are ready to invest even more in our student-athletes to the maximum allowable levels, and we look forward to what comes next.”

Nov 30, 2024; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley watches game action against

Nov 30, 2024; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley watches game action against the Notre Dame Fighting Irish during the first half at the Los Angeles Memorial Coliseum. Mandatory Credit: Gary A. Vasquez-Imagn Images / Gary A. Vasquez-Imagn Images

In the NIL era of college sports, the USC Trojans have been one of the most successful programs. USC coach Lincoln Riley is outspoken about his excitement for the new landscape and what the future holds for the sport.

The USC Trojans hold the No. 1 ranked recruiting class of 2026 and have been able to land commitments from top players through NIL. While the baseline of recruiting is still getting to know recruits and showing how they can fit in with a program, when a prospect is down to a couple of schools, NIL can play a role.

Dec 27, 2024; Las Vegas, NV, USA; Southern California Trojans head coach Lincoln Riley holds the championship trophy after th

Dec 27, 2024; Las Vegas, NV, USA; Southern California Trojans head coach Lincoln Riley holds the championship trophy after the game against the Texas A&M Aggies at Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images / Kirby Lee-Imagn Images

USC received a commitment from four-star edge Luke Wafle recently. While USC was in the lead for Wafle, the Ohio State Buckeyes made a last-second push, boosting their NIL offer. USC was able to one-up Ohio State, landing the No. 1 recruit from New Jersey. 

With the Trojans’ excitement around NIL, the program can continue to bring in and spend money on top recruits. The deal with PayPal will provide USC with an organized method of paying their student-athletes.

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Miami Heat draft Illini guard Kasparas Jakucionis with No. 20 pick in 2025 NBA Draft

The Miami Heat drafted Illinois freshman guard Kasparas Jakucionis with the No. 20 overall pick in the 2025 NBA Draft on Wednesday. One of the top international prospects in the world, Jakucionis earned Third Team All-Big Ten and Big Ten All-Freshman for Illinois this season after averaging 15.0 points, 5.7 rebounds and 4.7 assists while shooting 44.0% from the field […]

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The Miami Heat drafted Illinois freshman guard Kasparas Jakucionis with the No. 20 overall pick in the 2025 NBA Draft on Wednesday.

One of the top international prospects in the world, Jakucionis earned Third Team All-Big Ten and Big Ten All-Freshman for Illinois this season after averaging 15.0 points, 5.7 rebounds and 4.7 assists while shooting 44.0% from the field and 31.8% from three. 

Jakucionis, who just celebrated his 19th birthday in late May, started the season on a tear before a midseason wrist injury and late-season slump. 

The 6-foot-6 guard from Lithuania averaged 16.7 points on 50% shooting (41.6%) three to go along with 5.4 rebounds and 5.4 assists during his first 15 games to lead Illinois to a 12-3 start. Jakucionis then suffered a wrist injury and missed two games but had five 17+ point performances in an eight-game stretch to seemingly bounce back. But Jakucionis struggled in his final nine games at Illinois, averaging 12.2 points on 36% shooting (25% three) with more turnovers (38) than assists (26).

Still, Jakucionis had one of the most productive freshmen seasons in Illinois history. He set the Illinois freshman record for 20+ point games (10) and averaged the fourth most points (15.0) by an Illini freshman behind only Kiwane Garris (15.9), Cory Bradford (15.4) and Deon Thomas (15.1) while also averaging the fourth-most assists (4.7) by an Illini freshman and the seventh-most rebounds by an Illini freshman (5.7). 

“Kasparas had a fantastic year, and I am so impressed with how well he handled all that was thrown at him,” head coach Brad Underwood said in a statement in April. “To come in at 18 years old, new country, new program, new teammates, and be handed the keys and tasked with running the offense against the competition he faced every night, that’s a lot to ask of a freshman. But he impacted the game in every area, by scoring, decision making and passing, and rebounding. KJ is successful because of his love for the game, his intelligence, his work ethic, his desire to be great, and most importantly his character. Those traits will continue to serve him well in the NBA.”

Why it matters: Jakucionis is the first Illinois basketball player to become a one-and-done NBA Draft pick. Furthermore, Illinois has now had first-round draft picks in back-to-back years for the first time since Frank Williams and Brian Cook were selected in the first round in 2002 and 2003, respectively. The Minnesota Timberwolves selected Illini guard Terrence Shannon in the first round (No. 27 overall) last year. 

How he fits: Jakucionis fell farther than most expected, but what a landing spot for him. He will play next to a top-tier scorer in Tyler Herro and complements him well as a big lead guard who can distribute for others, including great three-point shooters in Duncan Robinson and Nikola Jovic, but Jakucionis can also play off the ball. Jakucionis isn’t a strong defender, but he should be helped playing alongside two very good defenders in Bam Adebayo and Andrew Wiggins. He’ll also be coached by one of the best coaches in the NBA in Eric Spoelstra. The wait was longer than expected, but the fit might be as good as it gets.

What it means: After a sensational run last spring and summer against international competition, Jakucionis came to Illinois as a first-round draft pick, but he only boosted his stock while in Champaign. He had a rough last month, but Jakucionis was one of the Big Ten’s best players for most of last season and showed he can succeed against top-tier competition. His success only strengthens the Illini’s recruiting pitch in Europe moving forward as Illinois looks to build a Gonzaga-like presence abroad.

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Brent Blum Named Director of NIL Development for Cyclone Sports Properties

Jake Lovell and MaryKate Walling set to join Learfield Impact NIL team at CSP AMES, Iowa – Learfield’s Cyclone Sports Properties, in partnership with Iowa State Athletics and Learfield Impact, Learfield’s industry-leading Name, Image and Likeness (NIL) service combining the power of expert people, award-winning content, and innovative technology, has announced the appointment of Brent […]

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Jake Lovell and MaryKate Walling set to join Learfield Impact NIL team at CSP

AMES, Iowa – Learfield’s Cyclone Sports Properties, in partnership with Iowa State Athletics and Learfield Impact, Learfield’s industry-leading Name, Image and Likeness (NIL) service combining the power of expert people, award-winning content, and innovative technology, has announced the appointment of Brent Blum as the new Director of NIL Development, Jake Lovell as NIL Partnerships and Operations Coordinator and MaryKate Walling as NIL Content Producer.

“We are excited to launch this innovative initiative with Learfield as we navigate this new world intercollegiate athletics enters starting July 1,” ISU Director of Athletics Jamie Pollard said. “We believe that these positions are a continued evolution of our long-standing partnership and allow us to create additional opportunities through existing and new corporate partners.”

Learfield Impact integrates the addition of these three on-campus NIL leadership positions, innovative technology in the form of Learfield’s Compass NIL dealmaking platform, and the Emmy Award-winning Learfield Studios content team into an unmatched full-service NIL offering. This powerful combination seamlessly generates authentic dealmaking and creates opportunities for influential storytelling content between student-athletes and brand partners.

In this newly created role, Blum will help oversee the university’s evolving NIL strategy, working closely with student-athletes, coaches and donors, as well as the Iowa State Foundation and corporate partners to build innovative and sustainable support. His work will focus on aligning the athletic department’s NIL vision with national best practices while staying true to the culture and values of Iowa State.

Blum currently serves as Executive Director of the We Will Collective, where he has helped raise over $12 million in support of Iowa State student-athletes, backed by contributions from more than 10,000 individual donors and area businesses.

“Cyclone Nation’s involvement is as important as ever as we tackle this transition in college athletics,” Blum said. “This next chapter gives us the opportunity to build a more unified and long-term NIL infrastructure for Iowa State. In the short term, continued support of We Will is vital as we move forward.”

Lovell, who has been a member of the CSP staff for three years, will assist Blum in fulfilling NIL sponsorships and Walling, who received both her undergraduate and master’s degrees from Iowa State while working as a content producer for the Cyclone Football program, will produce NIL-related content for CSP sponsors.

With the House settlement approved by Judge Claudia Wilken earlier this month, the Iowa State Athletics Department will now provide direct financial support to Cyclone student-athletes on top of the world-class education and other benefits that they currently receive. Nearly every Cyclone student-athlete will receive a financial payment from the University for their NIL rights beginning on July 1.

Iowa State Athletics will provide the maximum revenue-sharing amount allowed, currently projected to be $20.5M for the 2025-26 fiscal year, by the House settlement to its student-athletes. The We Will Collective will begin transitioning its members to the We Will Fund that will be housed within the ISU Foundation next month. Contributions to the We Will Fund will allow donors to invest in the support of student-athletes while helping ISU ensure future success of its championship-caliber programs.

“The Iowa State fan base has long-been recognized as one of the nation’s most-loyal, and their continued generous support of the We Will Fund will be critical as we move into college athletics’ new era,” Pollard said. “We are grateful for all of our fans who have contributed to the We Will Collective over the last few years and it is our sincere hope they continue that support as we transition to the We Will Fund to ensure that our programs are positioned for greater success in this new era.”

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.



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