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Huawei Watch Innovations: Leading the Global Wearable Technology Revolution

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Imagine a device on your wrist that tracks your heart rhythm with clinical-grade accuracy, answers calls while you swim, or translates languages in real-time during business trips. This isn’t science fiction – it’s the reality shaped by Huawei Watch innovations. As a pioneer in wearable technology, Huawei has transformed smartwatches from basic step counters into indispensable health guardians and lifestyle companions. With over 100 million global shipments reported in 2023 (Counterpoint Research), Huawei ranks among the world’s top three wearable brands, challenging industry giants through relentless R&D and user-centric design. Their reputation for cutting-edge sensors, marathon-grade battery life, and elegant cross-platform compatibility has earned unprecedented consumer trust, particularly in Europe and Asia-Pacific markets where they dominate premium segments. This deep dive explores how Huawei Watch became synonymous with the wearable revolution.

Huawei Watch: Origins and Rise to Global Dominance

Founded in 1987, Huawei entered wearables decades later but with disruptive force. Their 2015 debut Huawei Watch stunned critics with its luxury aesthetics – featuring sapphire crystal and stainless steel in an era dominated by plastic fitness bands. This established a critical precedent: wearables could be both technologically advanced and fashion-forward. A pivotal milestone came in 2018 with the Huawei Watch GT series. By developing their proprietary LiteOS (replacing Google’s Wear OS), Huawei solved the industry’s Achilles’ heel: battery life. While competitors struggled beyond 24 hours, the Watch GT delivered two weeks of operation – a revelation documented in CNET’s hands-on review.

Strategic partnerships accelerated their ascent. Collaborations with luxury brand TAG Heuer (2018) and audio leader Devialet (2020) fused high fashion and acoustics into wearables. Simultaneously, Huawei invested heavily in health research, partnering with over 100 hospitals globally, including Beijing’s 301 Hospital, to clinically validate heart rate, SpO2, and sleep apnea monitoring. This foundation in medical credibility proved prescient during the pandemic, as consumers prioritized health tracking. By 2022, Huawei captured 30% of China’s smartwatch market (IDC) and became Europe’s #2 wearable brand, proving their global recognition wasn’t just hype but a testament to solving real user pain points.

Engineering the Future: Breakthrough Technologies Defining Huawei Watches

Huawei doesn’t follow trends – it invents them. Their wearables integrate three revolutionary technologies that set industry benchmarks:

  1. TruSeen™ Physiological Monitoring: Co-developed with Harvard Medical School researchers, this AI-powered platform evolved through 8 generations. TruSeen™ 8.0 (2023) uses multi-wavelength sensors and deep learning algorithms to enable hospital-grade ECG analysis, arterial stiffness detection, and overnight breathing monitoring. Unlike optical-only competitors, Huawei combines green LEDs, red LEDs, infrared, and accelerometers for ±2% blood oxygen accuracy – a critical margin for health diagnostics.
  2. HarmonyOS Ecosystem: Huawei’s operating system is their secret weapon. Designed for cross-device synergy, it lets watches seamlessly control Huawei TVs, phones, or earbuds. The distributed capability allows tasks like navigation to transfer from watch to car dashboard mid-journey. For developers, HarmonyOS’s open-source framework (OpenHarmony) spurred 2.3 million third-party apps by 2024.
  3. Ultra-Long Endurance Architecture: Huawei’s chipset-team engineered the exclusive Huawei Watch energy management system. The dual-chip design (Apollo + Ares) splits high/low-power tasks. Combined with AI-driven battery optimization, watches like the GT 4 achieve 14 days per charge – even with always-on displays. Recent models add solar charging (Watch Ultimate) gaining 3 days from 60 minutes outdoors.

These innovations yielded 2,500+ wearable patents by 2024 (World Intellectual Property Organization). Huawei’s R&D focus remains uncompromising: 22.4% of 2023 revenue ($22.4 billion) was reinvested in development.

Global Influence: Strategic Expansion and Market Disruption

Huawei’s global playbook combines localized marketing with surgical tech deployments. While Western brands prioritized North America, Huawei targeted Europe first. Sponsorships like the Porsche Design partnership and Ambassadorships with footballer Lionel Messi cultivated premium appeal. Simultaneously, they flooded emerging markets with affordable gems like the Watch Fit (under $99), featuring animated workouts and menstrual tracking – addressing gaps competitors ignored.

Their international influence is most evident in healthcare expansion. Huawei’s Research app now aggregates anonymized data from 8 million+ users across 170 countries, collaborating with institutions like the European Society of Cardiology. This crowdsourced data trains AI models predicting hypertension risks – a feature cleared as a Class IIa medical device in Europe. In Southeast Asia, Huawei partnered with governments on diabetes prevention programs using watch glucose trends. Such initiatives built unprecedented trust, translating to market share: Huawei holds 40% of Russia’s wearables and 29% of Spain’s as of Q1 2024 (Statista).

Trust Through Tangible Results: Why Users Stay Loyal

Huawei cultivates loyalty not through hype, but demonstrable value. Their 2023 Global Satisfaction Survey revealed 92% of Watch GT users cited “accuracy” and “battery life” as primary retention drivers. Medical communities validate this: A 2022 Oxford University study found Huawei’s atrial fibrillation detection matched dedicated medical devices in 94% of cases.

Community engagement is equally strategic. The Huawei Health app integrates social challenges, personalized coaching, and data sharing with family doctors – creating sticky ecosystems. When combined with aggressive warranty policies (3 years in the EU) and free software upgrades (older Watches still receive features via OTA updates), Huawei transforms users into advocates. This virtuous cycle fuels their 58% repeat purchase rate – the industry’s highest (Strategy Analytics).

Sustainable Innovation: Ethics Woven Into Engineering

Beyond profit, Huawei embeds responsibility into its DNA. Their 2025 Sustainability Goals mandate carbon-neutral watches by utilizing:

  • Recycled stainless steel (Watch GT 4)
  • Ocean-bound plastics (Watch Fit 3 bands)
  • Solar charging tech reducing charger waste

Their “Green Packaging 2.0” initiative eliminated 1,800 tons of plastic by replacing boxes with sugarcane fiber molds. Socially, Huawei’s “StorySign” app (integrated with Watches) translates children’s books into sign language, supporting deaf literacy globally. Such initiatives align with UN SDGs while resonating deeply with eco-conscious Gen Z buyers.

The Horizon: What’s Next for Huawei Watches?

Huawei’s roadmap reveals three audacious frontiers:

  1. Non-Invasive Glucose Monitoring: Patent filings indicate laser spectroscopy sensors detecting blood sugar without needles – potentially revolutionizing diabetes care.
  2. Mental Health AI: Partnerships with Calm and Headspace aim to correlate stress biomarkers (skin temperature, HRV) with guided cognitive therapy.
  3. Satellite Connectivity: Following the Watch Ultimate’s two-way satellite messaging, future models may integrate direct emergency SOS and navigation – transforming adventurer safety.

Analysts predict HarmonyOS will soon run natively on watches without phones, leveraging on-device AI. As Huawei’s Consumer CEO Yu Chengdong declared: “Wearables will become your second brain – anticipating needs before you voice them.” With 15 R&D centers worldwide and 55% of engineers focused on wearables, Huawei’s pipeline ensures they’ll remain at the revolution’s forefront.

From luxury timepieces to life-saving health guardians, Huawei Watch innovations prove technology’s highest purpose is empowering human potential – one pulse, one innovation, one wrist at a time.

FAQs: Huawei Watch Innovations

Q: How accurate are Huawei Watch health metrics compared to medical devices?
A: Huawei’s TruSeen™ sensors undergo clinical validation. ECG accuracy is FDA-cleared and CE-certified, while SpO2 tracking aligns with ISO 80601-2-61 standards. Ongoing studies with institutions like Johns Hopkins University confirm reliability for fitness and preventive health use, though they don’t replace professional diagnostics.

Q: Can Huawei Watches work with iPhones or non-Huawei Android phones?
A: Yes. Recent models (Watch GT 4, Watch Ultimate) fully pair with iOS via the Huawei Health app, supporting notifications, workout tracking, and music control. Android compatibility is even more robust, though HarmonyOS-exclusive features like gesture controls require Huawei phones.

Q: What makes Huawei’s battery life superior to competitors?
A: Three innovations: 1) Power-efficient LiteOS (not Android-based), 2) Dual-chip architecture isolating high/low-power tasks, 3) AI algorithms deactivating unused sensors. Result: 7–21 days per charge versus 1–3 days for Wear OS watches.

Q: Are Huawei Watches suitable for professional sports training?
A: Absolutely. The Watch GT Runner includes VO2 max tracking, recovery advisors, and race-pace predictors validated by marathoners. The Watch Ultimate adds 100m water resistance and golf swing analysis – features trusted by athletes in our sports tech reviews.

Q: How does Huawei address privacy with sensitive health data?
A: Data is encrypted end-to-end and stored locally unless users opt into cloud backup. Huawei adheres to GDPR and region-specific laws – health data never leaves your device without explicit consent. Their Security Center transparency report details compliance.

Q: Will Huawei Watches get future software updates?
A: Huawei commits to 3+ years of feature and security updates. Older models like 2019’s Watch GT 2 still receive enhancements, demonstrating exceptional software support longevity in the wearable industry.

Disclaimer: This article provides independently researched information about Huawei’s wearable technology. Product specifications and features may vary by region and are subject to change. Health metrics from wearables are for general wellness insight only and not medical diagnoses. Always consult healthcare professionals for health concerns.



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ASUS Republic of Gamers presents next-gen gaming innovations, commemorates 20 years of gaming excellence at CES 2026

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ROG Zephyrus laptops: immersive, AI-powered, and ultraportable

Designed for those who need performance on the go, the Zephyrus line-up delivers all-day power and stunning visuals in a sleek, ultraportable chassis. With smart AI features and efficient cooling, it keeps creators and gamers productive and immersed wherever they are.

ROG Zephyrus G14 and G16

This generation’s ROG Zephyrus G14 (GU405/GA403) and ROG Zephyrus G16 (GU606) redefine what compact performance can deliver, featuring next-gen processing power and a new HDR-class display that delivers higher brightness and visual depth for gamers who want more capabilities in the same sleek footprint.

The Zephyrus G14 (GU405) and G16 (GU606) feature Intel Core Ultra Series 3 processors, delivering flexible performance and up to 50 TOPS of NPU power for local AI tasks and in-game AI workflows. The G14 GU405 supports up to an NVIDIA GeForce RTX 5080 Laptop GPU, and the G16 GU606 up to  GeForce RTX 5090, with NVIDIA Blackwell architecture, DLSS 4, and Frame Generation.  Max GPU TGP has been increased by up to 23% in manual mode, from 120W to 130W on the G14 and 130W to 160W on the G16. The G14 (GA403) is also available with a next-gen AMD Ryzen AI processor, offering Copilot+ certification and local AI execution.

With 50 TOPS of NPU performance and Copilot+, these laptops bring AI-powered acceleration directly to the device for gaming, creating, and multitasking — without relying on the cloud. ROG Intelligent Cooling keeps both models quiet and efficient under load, with a redesigned bottom panel, optimised exhaust vents, and liquid metal on the CPU.

In terms of display, they now feature a new 1100-nit Nebula HDR display with Nebula HDR engine tuning, delivering richer highlights, deeper contrast, and more lifelike HDR visuals, while providing 100 per cent DCI-P3 coverage and Delta E < 1 color accuracy for cinema-grade quality. Extended battery life ensures productivity throughout the day. The laptop also adds a full-size SD card reader for easy media transfer. Powerful as it is, the G14 features a CNC-milled aluminum chassis with a redesigned Slash lighting and glass-mirror finish, combining performance, portability, and style.

ROG Zephyrus Duo 16

The dual-screen ROG Zephyrus Duo 16 (GX651) takes versatility to the next level. Its dual 3K ROG Nebula HDR OLED touchscreens run at 120Hz with a 0.2ms response time, providing smooth, tear-free visuals while supporting multitasking for gaming, streaming, or creative workflows, and the main panel supports NVIDIA G-SYNC. Powered by the latest Intel processor and up to an NVIDIA GeForce RTX 5090 Laptop GPU, it handles demanding games, content creation, and AI workloads with ease. ROG Zephyrus Duo enable five operating modes to suit any scenario, while ROG Intelligent Cooling — featuring a vapour chamber, dual fans, and a dedicated graphite sheet — all combine together to provide the best possible performance, providing ultimate flexibility for work, play, and creation.

ROG x Kojima Productions: a visionary gaming collaboration

ROG has partnered with Kojima Productions to merge high-performance gaming technology with visionary storytelling and artistry. The collaboration celebrates creativity, exploration, and immersive experiences, bringing gamers, creators, and dreamers a collection of devices and peripherals that are as functional as they are collectible.

The ROG Flow Z13-KJP stands at the center of this collaboration, merging two decades of ROG’s gaming innovation with Kojima Productions’ visionary storytelling. Designed to reflect and reimagine the studio’s core values, the device draws deep inspiration from its iconic mascot, Ludens. It is a flexible 2-in-1 powerhouse that transforms into a gaming console, a creator tablet, a workstation, or an ultraportable laptop. Powered by the AMD Ryzen AI Max+ 395 processor with Radeon 8060S graphics and a 50 TOPS NPU, it delivers desktop-class performance and on-device AI acceleration in a tablet-sized form factor. Its 13.4-inch 2.5K Nebula HDR touchscreen with a 180Hz refresh rate and a 100 per cent DCI-P3 color gamut offers cinematic visuals and ultra-responsive motion, while the detachable keyboard and slim chassis make play and creation possible anywhere. Designed by Yoji Shinkawa, the chassis blends art and engineering into a collectible piece, enhanced with exclusive Kojima Productions packaging, custom Armoury Crate themes, and Ludens-inspired wallpapers.

ROG G1000: a gaming desktop with holographic innovation

The ROG G1000 redefines what a gaming desktop can be, combining extreme performance with show-stopping innovation. At its core, the built-in AniMe Holo fan is the world’s first holographic fan system in a prebuilt gaming PC that can project customizable holographic visuals, transforming the environment into a medium of personal expression. The AniMe Holo module is housed in an independent chamber that incorporates the hinge-door design, ensuring airflow does not interfere with the main components’ thermal path and helping reduce overall system noise by limiting vibration from the Holo system. The ROG Thermal Atrium, dedicated for CPU cooling, channels fresh air through 420 mm AIO liquid cooler with three fans and isolated airflow paths, ensuring critical components remain cool and stable during extended gaming sessions. Equipped with ROG Astral GeForce RTX 5090 / 5080, ROG Strix GeForce RTX 5070 Ti, or AMD Radeon 9070XT GPUs, up to 128GB DDR5 memory, and up to a 4TB PCIe 5.0 SSD, the G1000 is tuned and ready for peak performance from day one. The 104L ATX ultra tower chassis enhances airflow, accommodates larger cooling hardware, and supports easy maintenance, while the Fan Key provides instant one-touch thermal boost. Customization is extensive with Armoury Crate and Aura Sync, letting users control RGB lighting across GPU, cooling fans, water-cooling blocks, and the AniMe Holo, delivering a system that is as visually striking as it is powerful. With every unit validated for stability and backed by comprehensive ROG service, the G1000 gives gamers and creators the confidence to push limits without compromise.

Strengthening the ROG Community in the UAE

Beyond hardware innovation, ROG continues to invest in its regional gaming community through initiatives such as the ROG Elite Program, which rewards loyal gamers with exclusive benefits, early access opportunities, community events, and competitive experiences across the UAE.

With its latest CES laptop lineup and ongoing community engagement, ROG reinforces its commitment to empowering gamers and creators in the UAE — delivering not just powerful devices, but a connected ecosystem built around performance, creativity, and passion for gaming.



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Gaming brand ROG unveils a range of next-generation gaming innovative products at CES 2026! Wi-Fi 8 router that presents new value, innovative 240Hz AR glasses, and more!

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ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.

ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology

ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event

  • ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
  • ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
  • ROG Kithara” headset with high-quality audio
  • ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes

The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).

ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!

ROG NeoCore

ROG

NeoCore
PR TIMES

The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.

ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience

ROG XREAL R1

ROG XREAL

R1
PR TIMES
ROG XREAL R1

ROG

XREAL R1
PR TIMES

Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.

ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.

ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.

ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger

ROG Falchion Ace 75 HE

ROG Falchion

Ace 75 HE
PR TIMES

PR TIMES

PR TIMES

The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.





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Technology

Gaming brand ROG unveils a range of next-generation gaming innovative products at CES 2026! Wi-Fi 8 router that presents new value, innovative 240Hz AR glasses, and more!

Published

on


ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.

ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology

ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event

  • ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
  • ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
  • ROG Kithara” headset with high-quality audio
  • ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes

The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).

ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!

ROG NeoCore

ROG

NeoCore
PR TIMES

The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.

ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience

ROG XREAL R1

ROG XREAL

R1
PR TIMES
ROG XREAL R1

ROG

XREAL R1
PR TIMES

Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.

ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.

ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.

ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger

ROG Falchion Ace 75 HE

ROG Falchion

Ace 75 HE
PR TIMES

PR TIMES

PR TIMES

The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.





Link

Continue Reading

Technology

🎮Gaming brand ROG unveils a range of next-generation gaming innovative products at CES 2026! Wi-Fi 8 router that presents new value, innovative 240Hz AR glasses, and more!

Published

on


ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.

ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology

ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event

  • ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
  • ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
  • ROG Kithara” headset with high-quality audio
  • ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes

The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).

ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!

ROG NeoCore

ROG

NeoCore
PR TIMES

The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.

ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience

ROG XREAL R1

ROG XREAL

R1
PR TIMES
ROG XREAL R1

ROG

XREAL R1
PR TIMES

Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.

ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.

ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.

ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger

ROG Falchion Ace 75 HE

ROG Falchion

Ace 75 HE
PR TIMES

PR TIMES PR TIMES

The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.

©ASUSTeK Computer Inc. All rights reserved.





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Arcade Arena Manchester – Pac-Man Live Experience

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Revolutionary Gaming Innovation

Arcade Arena represents a paradigm shift in immersive entertainment, pioneering a concept where the venue itself functions as a living gaming console. Step into a revolutionary entertainment venue where cutting-edge technology transforms video games into immersive, real-world experiences. Just as a gaming console comes to life with each new cartridge, the Arcade Arena morphs to host different interactive attractions that put you at the heart of the action.

Game On! – Cutting-Edge Technology & Competitive Socialising

The PAC-MAN LIVE EXPERIENCE showcases the latest innovations in immersive gaming technology, powered by proprietary, in-house systems developed through rapid prototyping. Players wear high-tech PAC-Vests equipped with advanced tracking technology that transforms them into the iconic yellow Chomper in this live gaming experience. This groundbreaking attraction invites participants to step into a life-sized, interactive PAC-MAN Maze, blending physical activity with augmented reality for a fun, multi-sensory adventure.

Outline of a lion and dog, text: "Little Lion Entertainment".

The technical innovation extends beyond wearable tech. Custom-built tracking systems monitor each player’s position in real-time, while display technology projects two massive PAC-MAN Mazes onto the floor. Live graphics dynamically respond to gameplay, displaying player names, scores, and game states while stunning visuals engulf the walls, instantly transporting participants into the heart of the arcade world. Haptic feedback and spatial audio create a fully immersive sensory experience, with players feeling and hearing every pellet collected and Ghost encounter.

This represents a breakthrough in competitive socialising – moving beyond traditional VR headsets to create shared, physical gaming spaces where teams compete in real-time within the game world itself. Unlike isolated VR experiences, this technology enables true collaborative gameplay. PAC-MAN LIVE EXPERIENCE is the ultimate team activity, offering an unforgettable experience that brings friends, families and colleagues together like never before. The advanced projection mapping and tracking systems create a seamless blend of digital and physical interaction that redefines competitive gaming.

Brand Realisation – Bringing Iconic IP to Life

PAC-MAN LIVE EXPERIENCE represents the gold standard in IP transformation, taking one of gaming’s most recognisable brands and reimagining it for the physical world. Step into gaming history as you become the legendary yellow Chomper in this groundbreaking immersive attraction. It’s the arcade classic you know and love, reimagined at human scale with the player at the centre of the action.

This isn’t merely themed decoration – it’s authentic brand realisation that combines digital innovation with theatrical storytelling. Players embark on a performative journey guided by live actors who bring the PAC-MAN universe to life through theatrical reveals and interactive storytelling. The physical set design transforms the space into an immersive PAC-MAN world, while performers enhance the experience with dynamic interactions that bridge the digital and physical realms.

Every element of the original PAC-MAN experience has been thoughtfully translated: the Maze navigation, Ghost-dodging tension, Pellet-collecting strategy, and competitive scoring. With thrilling mazes, sneaky Ghosts, and state-of-the-art projection technology, PAC-MAN LIVE EXPERIENCE recreates the game’s core mechanics while adding new dimensions of physical movement and team collaboration. Brand new bonus rounds, exclusive to the live experience, have been designed to enhance gameplay.

The innovation lies in respecting the source material while expanding its possibilities. Players don’t just watch PAC-MAN or control him remotely – they become him, experiencing the game from within its world through this theatrical immersive journey. This represents a revolutionary approach to IP adaptation that maintains brand authenticity while creating entirely new engagement opportunities.

The Future of Entertainment

Manchester’s Arcade Arena is pioneering in the world of Live Video-Game attractions, operated by Little Lion Entertainment, the UK’s premier immersive attractions company. The venue’s transformative nature – demonstrated by how it shifts from hosting racing experiences to becoming the PAC-MAN universe – establishes a new category of entertainment where beloved digital worlds become tangible, social adventures that honour their origins while pushing the boundaries of what’s possible.

Live-action Pac-Man game with people on a large, illuminated maze, resembling the classic arcade.

Partners

  • Bandai Namco Entertainment Inc. – IP Partner
  • Make Reel – Immersive technology content partner



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Technology

Razer AI Gaming Investment: Company Invests $600 Million in Artificial Intelligence Gaming Innovation

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Razer AI Gaming Investment: Strategy and Scope

Although Razer is best known for its gaming mouse, keyboards, and laptops, its expansion into artificial intelligence represents a significant strategic shift. The Razer $600 million investment will be implemented across devices, developer tools, and ecosystem infrastructure. Additionally, it will also enable the company to engage approximately 150 AI scientists over the next few years to develop solutions that combine artificial intelligence and core gaming experiences, thus putting it at the forefront of the evolving AI gaming scene.

Reportedly, this step is part of Razer’s bigger AI gaming investment strategy, which aims to redefine how players interact with games and technology. Its key priorities will include AI-native hardware with breakthroughs such as Project Motoko. Powered by Qualcomm Snapdragon technology, the device, Project Motoko, is an AI-enabled wearable headset that provides real-time visual and audio processing, with the goal of redefining immersive gaming and interactive experiences.



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