Oregon is getting beat on the recruiting trail pretty badly this off-season. It’s been ages since the program has had a major win. It appears that Dan Lanning and Oregon’s main NIL cooperative, Division Street, may be changing their strategy, with a greater focus on spending NIL dollars in the transfer portal rather than on high school recruits. Mr. FishDuck took a break from figuring out his betting payouts on the expected value calculator–to express his concern as many Duck fans have.
At this point in the year, this can feel like a good explanation for Oregon’s recruiting woes, but the reality is that Oregon doesn’t like to get in bidding wars concerning NIL allocation until December, right before the early signing period. For the most part this strategy has worked for the Ducks and this likely explains what is happening right now regarding Oregon’s recruiting woes.
The Ducks and Division Street refuse to get into a bidding war this early in the recruiting cycle and are continuing to recruit many of these committed athletes. However, if some of these NIL deals hold to the end of the cycle, the Ducks may be left with a small prep recruiting class, and thus a change in strategy is prudent.
USC and Others Are Spending Money Like It’s 2022
Through this recruiting cycle so far, some programs have gotten more active in NIL and they are playing the game like it is 2022. USC, for instance, seems to be throwing millions at recruits right now, and according to Athlon Sports, their NIL cooperatives are going to pay Mater Dei tight end Mark Bowman $10 million to come and play at USC — more than most NFL tight ends make, let alone rookies.
Emmanuel Pregnon (left) lined up at left guard during the Oregon Spring Game. (Photo By: Gary Breedlove)
There are also reports of absolutely insane requests being made by recruits this cycle, like charted flights for their families to all their games and leases on luxury vehicles. There are also reports of recruits being paid to just commit and stay committed.
And we have already seen this story before. In 2022, Texas A&M spent by far the most on their No. 1 recruiting class, and that class failed to save Jimbo Fisher’s job and has since imploded. Furthermore, Tennessee signed Nico Iamaleava in 2023 to a multi-million dollar contract, and his on-field results have been underwhelming for a price tag that high. He transferred out of Tennessee when he failed to leverage the program’s NIL for more money.
USC’s NIL cooperatives have woken up and are spending money like it’s 2022. And they are recruiting like it too. They are buying their recruiting class without learning from the history of how this has played out in the past. I don’t blame a high school recruit like Bowman for taking that payout — that is enough money to set him up for life.
But what is also clear is that USC is not spending enough of their NIL resources on maintaining their roster. Otherwise, they never would have let their best lineman, Emmanuel Pregnon, transfer out and go to Oregon.
Lanning and Division street are too savvy to play this NIL game and as a result, they are possibly changing their strategy.
Using All of College Football as a Feeder League
Focusing on the transfer portal to fill holes in the roster with proven recruits is a better way of spending Oregon’s NIL money. However, this strategy shift only works because Lanning has proven that he can go into the portal and effectively get whomever he wants, including two of the most coveted positions out of the portal, offensive and defensive linemen.
Derrick Harmon puts fear into Ohio State quarterback Will Howard in October 2024. (Photo By: Eric Becker)
Ajani Cornelius was the best offensive lineman of 2023 in the transfer portal, and Ohio State was pushing for him before he settled on Oregon. He was developed at Oregon and drafted in the sixth round of this year’s NFL draft. Additionally, Derrick Harmon transferred from Michigan State to Oregon in 2024 and certainly elevated his draft stock. He was still likely to be drafted if he stayed at Michigan State, but in transferring to Oregon, he elevated his skills to where he became a first-round pick.
Outside of offensive and defensive line positions, Lanning and his staff has proven they can develop transfer players into draft picks. Bo Nix is probably the poster child for this. He was unlikely to be drafted at all if he stayed with Auburn, but in his two years at Oregon, he boosted his stock enough that he was taken No. 16 overall and had a fantastic rookie season with Denver.
This point was emphasized by one of the best safeties in the 2025 transfer portal, Dillon Thieneman, when he explained why he chose Oregon: “I saw that Oregon’s really good at taking in transfers and developing them and transitioning them to the next level.” With this reputation, Lanning gets almost anyone he wants out of the portal.
This all emphasizes the difference between recruiting the transfer portal instead of high schoolers. For transfer portal recruits, their priorities tend to be fair pay via NIL, a chance to compete at the top of college football, and the opportunity to elevate their draft stock — all of which Oregon can provide.
This means Oregon can rebuild every year with the best players from other teams who are proven college talent. Just on the offensive line, this year Oregon landed: Alex Harkey from Texas State, Isiah World from Nevada, and Pregnon from USC. All of these linemen were huge gets for Oregon, as they were some of the best linemen in the portal.
Alex Harkey protects Dante Moore in the Spring Game. (Photo By: Gary Breedlove)
In addition to adding Thieneman from Purdue, Oregon landed another defensive back from a B1G team, Theran Johnson from Northwestern. On the face of it, neither of these players come from teams at the top of the B1G as both are typical conference basement dwellers. However, Oregon picked up two experienced players who were perhaps the best players on their former teams.
Oregon is using the rest of college football as feeder programs, not unlike Ohio State and other major programs. They are letting other programs develop diamonds in the rough and then taking them once they hit the portal, continuing their development, and elevating them to the next level.
The position Oregon is in has become highly unique at this stage of the transfer portal. Oregon can supplement their roster with the best players from teams all over the country, including the B1G and SEC. Oregon is able to treat the majority of the college football programs as feeder programs. These teams bring in undiscovered talent that they develop, and then Oregon and other top tier programs take from the transfer portal and polish them into higher NFL draft picks.
Oregon does this at a far more sustainable and reasonable NIL cost than the method many other college football programs are taking this year. Is this what Oregon is doing, or am I outright sunshine pumping Oregon’s transfer recruiting while the Ducks continue to struggle with prep recruits?
David Marsh
Portland, Oregon
Top Photo By: Gary Breedlove
Andrew Mueller, the FishDuck.com Volunteer Editor for this article, works in higher education in Chicago, Illinois.
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David Marsh is a high school social studies teacher in Portland, Oregon. As a teacher he is known for telling puns to his students who sometimes laugh out of sympathy, and being both eccentric about history and the Ducks.
David graduated from the University of Oregon in 2012 with Majors in: Medieval Studies, Religious Studies, and Geography. David began following Ducks Football after being in a car accident in 2012; finding football something new and exciting to learn about during this difficult time in his life. Now, he cannot see life without Oregon football.
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