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IIGC launches Code of Standards for Brands & Taskforce

The Indian Influencer Governing Council (IIGC) has announced the launch of its Code of Standards for Brands, a framework aimed at promoting ethical, transparent, and responsible brand partnerships in the fast-evolving influencer marketing ecosystem. The Code addresses critical areas such as mandatory transparency and disclosure of paid partnerships, gifted products, and affiliate links. It also […]

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The Indian Influencer Governing Council (IIGC) has announced the launch of its Code of Standards for Brands, a framework aimed at promoting ethical, transparent, and responsible brand partnerships in the fast-evolving influencer marketing ecosystem.

The Code addresses critical areas such as mandatory transparency and disclosure of paid partnerships, gifted products, and affiliate links. It also sets clear standards for brands engaging in regulated sectors, mandating that all scientific claims must be supported by verified certifications from authorities.

The Code requires brands to ensure full disclosure when using virtual influencers, while banning the deceptive use of CGI or deepfakes. Data privacy is another core pillar, with the Code enforcing strict protocols for data collection, targeting, and consumer consent in line with the Consumer Protection Act and other applicable privacy laws.

The Code introduces guidance around Brand-Influencer Contractual Frameworks, providing templates and best practices to ensure that all partnerships are governed by clear, fair, and transparent contracts.

Complementing the Code is the operational launch of the IIGC Taskforce, which provides ongoing governance and support to brands. Through real-time digital listening, sentiment analysis, and crisis mitigation, the Taskforce helps brands navigate online reputation risks more proactively.

Its mediation service offers a neutral and confidential space to resolve disputes related content, reputational concerns, and contractual issues, protecting relationships and preserving industry trust. When required, the Taskforce also facilitates access to verified legal professionals to guide brands through complex regulatory landscapes or contractual challenges.

Commenting on the launch, Sahil Chopra, chairman, IIGC, said, “Brand-influencer partnerships are incredibly powerful, but also vulnerable to reputational risks. Today, almost 95% of brand-influencer work happens without a formal contract, leading to unnecessary disputes and breakdowns of trust. The Code of Standards for Brands makes the ecosystem more accountable and sustainable. With the addition of the IIGC Taskforce, we are giving the industry a much-needed safety net to operate with greater transparency and fairness.”



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Why only 5%? Gaming sector demands more ad investment for its scale

Despite having over 3.4 billion gamers worldwide and a 6% year-on-year increase in time spent on games, less than 5% of total media investment currently goes into gaming, highlighting a large, growing industry with significant untapped potential for brands, according to Dentsu’s report on gaming trends. A Disproportionate Gap Between Attention and Ad Spends India […]

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Despite having over 3.4 billion gamers worldwide and a 6% year-on-year increase in time spent on games, less than 5% of total media investment currently goes into gaming, highlighting a large, growing industry with significant untapped potential for brands, according to Dentsu’s report on gaming trends.

A Disproportionate Gap Between Attention and Ad Spends

India is home to one of the world’s largest online gaming populations, with 488 million users in 2024 — a number expected to cross 517 million by 2025, as per FICCI–EY report. Yet, ad spends on gaming still form only a small fraction of the ₹700 billion digital advertising market. The gap between user engagement and brand investment remains stark.

Roby John, CEO and Co-founder of SuperGaming, observes, “Despite the sheer scale of engagement that gaming in India currently commands, media investment into it is still proportionately low in India. The issue really isn’t that marketers don’t understand gaming, in fact, many of them are avid gamers themselves. The hesitation is more systemic. Gaming doesn’t yet have a standardized buying structure like TV or print media or digital media buying.”

While most marketers default to traditional channels, gaming continues to evolve into a space of self-expression and influence. “If a marketer wants to reach India’s 18–30-year-old audience, which is also our TG; they’re far more likely to be on their phone, playing games, watching streams on YouTube, or chatting on Discord than flipping through a newspaper or watching linear TV,” says John.

However, the dominant ad formats — interstitials, playables, rewarded videos barely scratch the surface. “They operate at a surface level, the user is interrupted, incentivized, and returns to gameplay.”

The bigger opportunity, he adds, lies in native integrations — branded tournaments, Discord quests, creator-led content, UGC skins, or lore extensions but that ecosystem is still nascent. “There’s no ‘gaming line item in the media plan’ the way there is for YouTube or Meta, so even interested brands default to safer, established channels.”

Legacy Perceptions and the Need for Structural Change

According to Roland Landers, CEO at AIGF, the disconnect also stems from legacy perceptions and regulatory ambiguities. “Many advertisers continue to conflate legitimate, skill-based gaming with gambling, which creates unwarranted caution. This is compounded by regulatory ambiguity and the rise of offshore betting platforms, which distort the perception of the overall ecosystem.”

Still, Landers believes the momentum is shifting: “Advertisers are beginning to see gaming as a high-intent, high-frequency, and brand-safe environment. With continued advocacy and structured compliance, gaming is gaining credibility as a mainstream digital media channel.”

But unlocking brand participation especially from non-endemic sectors like FMCG, BFSI, and auto will require structural clarity. “For gaming to take its rightful place in brand media strategies, we need two things: credible measurement and structured education. Despite the massive engagement gaming commands, advertisers often hesitate to scale their investments due to a lack of India-specific performance metrics and strategic understanding.”

John points to categories already ahead of the curve — smartphone and automotive brands, and energy drinks like Red Bull and Monster. “These brands understand that gaming is a cultural touchpoint, a community, and for many, a lifestyle choice. But outside of these few categories, gaming is still mostly treated as a campaign lever — a quick burst during a product launch, a stunt around a tournament, or a one-time creator collaboration.”

At SuperGaming, Roby notes, the company has built bridges between gaming and culture through meaningful brand partnerships. “A great example is our partnership with Indie Rock band Thaikkudam Bridge for the launch of Agni Raagam. It was a tonal extension of the character’s story. It came from a place of shared intent, not forced branding.”

Esports Viewership Surges, But Media Plans Lag

Jigar Sheth, Chief Revenue Officer at NODWIN Gaming, highlights how esports in India is already competing with traditional sports in terms of viewership.
“Esports tournaments in India today are clocking viewership numbers that rival, and in some cases, surpass traditional sporting events. Yet, advertiser investment hasn’t quite caught up.”

Part of the hesitation, he says, lies in outdated planning practices. “We are seeing positive momentum as brands are beginning to understand the scale, the quality of engagement, and the unique storytelling potential that esports platforms offer.”

On monetization, Sheth adds. “It’s not an either or. The most effective campaigns are those that tap into a combination. What we’re really seeing is a shift toward native, contextually relevant formats that add value to the viewer experience.”

Despite the cultural relevance and vast audience of Indian gaming, systemic gaps in measurement, planning, perception, and policy continue to stifle brand investment. For gaming to secure its place in mainstream media mixes, the ecosystem needs standardized frameworks, education for marketers, and policy support.

As John puts it, “Ultimately, the attention is there. The tools exist. What’s missing is a more nuanced media planning approach, one that accounts for the nature of the game, its audience, and how users interact with it.”



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When Can You Play College Football 26? Full Launch Guide

We hope your calendar is clear for the upcoming week because EA Sports College Football 26 is just hours away from launching across the world. The wait is finally over for the second annual edition of one of the biggest sports gaming franchises, and this year, there is even more to immerse yourself in. With […]

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We hope your calendar is clear for the upcoming week because EA Sports College Football 26 is just hours away from launching across the world. The wait is finally over for the second annual edition of one of the biggest sports gaming franchises, and this year, there is even more to immerse yourself in. With only a few more Saturdays left until College Football returns this fall, this release should help the wait go by much faster.

Last year’s release was one of the most impactful sports games releases in gaming history as it revitalized a series that had been abandoned for over ten years. This year’s title promises to bring even more excitement for fans. Let’s look at everything you need to know about the upcoming release of EA Sports College Football 26, including release times, changes, and how you can play the game early.

The early access window for College Football 26 begins on July 7th, allowing anyone from around the world to play the game three days early. Early access begins for everyone simultaneously across the world at the exact same time:

In order to gain early access to College Football 26, you must preorder the Deluxe Edition of the game or have an active EA Play subscription. The Deluxe Edition will cost you $99.99 ($30 more than the standard edition of the game).

For those who do not purchase the Deluxe Edition, the worldwide release of College Football 26 will go live on July 10 across the world at the following times:

For a guide that walks you through how to install College Football 26 so that you can play it the second it goes live, check out our pre-download guide.

No, you cannot use a VPN to gain early access to College Football 26 because both the Early Access release and full game release will happen simultaneously worldwide. The only way you can play College Football 26 early is by purchasing the Deluxe Edition to obtain early access. Do not attempt to set your VPN to New Zealand because it will be pointless.

EA Sports College Football 26 will be available exclusively on PlayStation 5 and Xbox Series X|S consoles. Crossplay is enabled by default between these two consoles. For the first time ever, Dynasty crossplay is also enabled between these two platforms.

No, College Football 26 will not be available on either the Nintendo Switch 2 or PC. There is no plans at this time for the game to launch on either of these platforms.

Related Article: Full Content Creator Schedule for EA Sports College Football 26 Revealed

College Football 26 is bringing back their most iconic game modes and expanding upon them to create an immersive gameplay experience for every type of player. Here is a list of every game mode featured in EA Sports College Football 26:

EA Sports College Football 26

EA Sports College Football 26 Content Creator Schedule / Image via EA Sports

Take the helm of your favorite program as either the Head Coach, or a coordinator. Recruit and develop players, cater to your fanbase, and establish a lasting college football legacy.

EA Sports College Football 26

EA Sports College Football 26 Road to Glory / Image via EA Sports

Create your own player and experience the journey from high school through college. Make decisions on NIL contracts, transfer portal, and GPA management to create your legacy.

Related Article: How to Become Five-Star Recruit on Road to Glory in College Football 26

EA Sports College Football 25 Cover Art

Customize your entire team with College Football 26 Ultimate Team / EA Sports

Build your dream team with current players and legends from previous eras. Open packs, complete challenges, and challenge other players to establish your superiority.

Penn State player rushing the ball vs Michigan in College Football 26

Play any matchup with Exhibition mode in College Football 26 / Image via EA Sports

Choose any matchup and play against your friends or the CPU. You can customize uniforms, game venue, game time, weather and more.

Alabama receiver jumping for the ball vs Georgia in College Football 26

Prove you are the best in College Football 26 Head-to-Head / Image via EA Sports

Take any team and face off against friends or climb the competitive leaderboards with skill-based ratings. This is the mode where you can truly prove you are the best player. Look for College Football esports to greatly expand alongside the Madden Championship Series as sports games continue to grow as a major esport. In the second year of development, we can anticipate a much more robust tournament selection and competitive ranking format.

LSU Tiger in EA Sports College Football 25

Play with a team full of mascots in College Football 26 with Mascot Mode / EA Sports

Returning for the first time since 2014, take an entire team of mascots into the field of play in an exhibition-style mode.

In just a year, EA has managed to re-design several key elements that will drastically alter gameplay and environments. Here are some of the biggest changes and improvements coming to College Football 26:

Enhanced Blocking, Pass Rushing, and Coverage

Tackling is much simpler in College Football 26 with their new physics-based tackling system. Brand-new blocking mechanics allow players to manipulate the pocket in a way never seen before, while defenders can move offensive linemen to jam specific gaps. Utilize new stunts and twists to confuse an opponent’s offensive line.

Expanded Playbooks

Playbooks and play-calling philosophies have been significantly expanded in College Football 26, featuring over 2,800 new plays. Playbooks are closely tailored to the identity of each program, making the gameplay experience different for every team.

New Athlete Archetypes and Abilities

New to College Football 26, athlete archetypes will cover a broader range of skillsets. Ten new archetypes have been added as well as a variety of new abilities to make player development and performance more reminiscent of a college athlete.

Real Coaches and Coordinators

Over 300 coaches and coordinators will have their likeness featured in College Football 26. Each coach has a distinctive playstyle and program identity that shapes gameplay and the Dynasty experience.

Dynamic Substitutions

Using the new D-Pad substitution panel, you can make quick substitutions at the line of scrimmage. This allows you to play a no-huddle style of offense while keeping fresh players in the game, which was something you couldn’t do in College Football 25.





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How to Become Five-Star Recruit on Road to Glory in College Football 26

College football fans can rejoice as EA Sports College Football 26 has arrived for those who pre-ordered for early access. There are plenty of upgrades made to each of the modes in College Football 26 that will make 25 look like a starter pack. Updates have been made to key modes, including Ultimate Team, Dynasty […]

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College football fans can rejoice as EA Sports College Football 26 has arrived for those who pre-ordered for early access.

There are plenty of upgrades made to each of the modes in College Football 26 that will make 25 look like a starter pack. Updates have been made to key modes, including Ultimate Team, Dynasty Mode, and Road to Glory.

This guide will focus on how gamers can turn their created player in Road to Glory into a hometown hero and a five-star recruit in high school. There will be decisions that must be made during high school that can have either positive or negative effects on the player’s early part of their playing career.

We have another guide that focuses solely on the college years and how to become a Heisman Trophy winner, positioning oneself to be the number one pick in the NFL Draft. Check out that article to see the ins and outs of college.

Related Article: EA Sports College Football 26 Overall Top Player Ratings Revealed

EA Sports College Football 26

EA Sports College Football 26 Road to Glory / Image via EA Sports

The first thing games will have to decide is which path during Road to Glory they want to take. There are four different options to pick from:

For those who start with paths like Elite or Blue Chip, it will be easier to attend a top college out of high school and give the player a leg up on the competition, allowing them to play in their freshman year. Contributor or Underdog will more likely mean getting into a smaller school if the player wants to start or go to a bigger school and sit for a year or two.

After picking whichever path the gamer wants to go through, there are now five positions to play with during Road to Glory:

Depending on the chosen position, there will be options for the archetype the gamer wants their players to be. Each position will have different choices, but for example, if the player is a quarterback, here are the archetypes to pick from:

Picking the right archetype is essential depending on what kind of ratings are most important to the gamer. If having a fast quarterback who can move in the pick is important, Backfield Creator and Pure Runner is more important. Pocket Passer is best for those who want to stay in the pocket and throw the ball timely. Dual Threat quarterbacks will have decent ratings for all, but not dominate in one particular.

Each of those Archetypes will have different Physical Abilities that come with it. For example, for those who pick Backfield Creator will have some of the following abilities:

After selecting an Archetype, gamers will be able to customize their players’ appearances. They will have four different categories to go into to change the player:

The final page will be the summary of the created player that will show the mentals and physicals of the players, the ratings and stats they will have, and the basic info the gamer provided. Once everything is agreed upon, it will be time to hop into action.

Related Article: Full Content Creator Schedule for EA Sports College Football 26 Revealed

EA Sports College Football 26

EA Sports College Football 26 Road to Glory / Image via EA Sports

When first completing the customization portion of Road to Glory, gamers will receive a weekly rankings update provided. This will display the player’s ranking nationally, statewide, and overall position. It will also display a bar graph showing where the player lands, ranging from one star to five stars. This will help games in knowing where they stand on a weekly basis and what they need to do to stay on pace to be a five-star recruit.

Players will first be interviewed by a local reporter, Alice Zimmer. She will ask a variety of questions that will influence the recruiting process. Questions will include what’s most important in a school, what are two other things the player is looking for in a school. This section of the game will help narrow down the college choices and which schools are best to select from.

The head coach of the high school team the player is playing for will appear next to explain the next steps in the mode. To start, the player will need to pick the top 10 schools he would like to be recruited by. These schools are subject to change throughout the season and are not finalized. Players can commit to a school anytime throughout the season and can also decommit before having to make a final decision at the end of the high school season.

When gamers are looking for which schools to add to their top 10 list, they can look at some key stats with each school. These stats will have a direct effect on which schools to pick from:

Players will also be able to track the school’s progress throughout the season. If a big school program is struggling, it could mean a starting job will open, but a lot of talent could leave for the portal after the season. If the team is winning, more of the top players are likely to stick around, but fighting for a starting job as a freshman could be tougher.

Depending on which of the biggest schools the player chooses, one head coach or multiple will appear with messages about trying to recruit the player. They will make their pitch to you on whether they can start for you or sit on the bench for a year and become a star. That star coach will periodically message the player throughout the season to share whether they are doing well enough to receive a scholarship offer from them, when scouts are coming to the game, or let them know they are entirely out of the running.

When it comes to playing the games, players will not be able to play the full games. Instead, they will select four options for moments before the game that they want to complete in the game. Each moment will have two drive goals with different point values to contribute towards the tape score. Each moment will also have a “School Tape Score Boost” that can vary depending on the school.

An example would be a quarterback picking “Option Merchant” as the moment. The quarterback can get 200 points from gaining 10+ yards on an option play and 50 points for not allowing a menacing linebacker to force a fumble or tackle for loss. Schools like Oregon and Texas might experience a threefold boost, while USC might only see a 1.3 times increase from completing the moment.

To maintain a five-star status, it’s essential for the player to consistently complete the moments at 100%. Failing moments could result in the player dropping a star as a recruit and might knock the player out of scholarship contention. There is an option to retry moments if the player fails to complete them immediately after they occur.

Each week, the player will receive multiple scholarship offers with usually the first couple of weeks being smaller schools. The last part of the high school year being the top schools in the country.

Other messages will pop up throughout the high school year, including a classmate asking if the player wants to study together for an exam. Another will ask whether they will go to homecoming. These decisions can impact either individual games or how schools perceive the player.

At the end of the season, the player will be forced to pick the final three schools of choice. The player will participate in an event at the school where they are three hats to pick from that will determine the school of choice. Gamers will have the option to fake out everyone with a first option, but must make one decision to pick the school they want to attend.

EA Sports College Football 26

EA Sports College Football 26 / Image via EA Sports

There’s so much more depth to Road to Glory that will make the mode a more fun experience. The added element to playing high school football was a big ask from gamers a year ago. Now, players will be able to control their own destiny in deciding where to attend college based on their performance.

With early access just around the corner, players have a chance to get familiar with the new settings and systems in CFB26 before the esports season kicks off.

Related Article: How to Pre-Download EA Sports College Football 26 Before the Game Releases



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Eastern Michigan University Esports program launches first summer camp for youth

Teen killed, Detroit police officer injured in shooting and more top stories Teen killed, Detroit police officer injured in shooting and more top stories 04:00 A group of middle school students will learn the ways of Esports in Eastern Michigan University’s first summer youth camp. The five-day camp, July 14-18, will immerse students ages 11 […]

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Teen killed, Detroit police officer injured in shooting and more top stories



Teen killed, Detroit police officer injured in shooting and more top stories

04:00

A group of middle school students will learn the ways of Esports in Eastern Michigan University’s first summer youth camp.

The five-day camp, July 14-18, will immerse students ages 11 to 14 in hands-on activities that mix gaming with developmental skills, such as teamwork and communication. According to a news release, the program will be run by EMU’s Esports student-athletes.

“We’re excited to bring esports and gaming education to the next generation,” said Zachary Lewis, coordinator of the EMU Esports program, in a statement. 

EMU says the camp is the first in a series planned by the program, and there are plans for future sessions to include competitive gaming and content creation for high school students.

“This camp is about more than just gameplay—it’s about building a learning environment that helps students grow and develop in a safe, collaborative space. We also hope to engage families and educators in seeing the positive potential of esports as a structured, valuable discipline,” Lewis said.  



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Serious Play conference is coming to Rochester in August

St. John Fisher University is hosting the Serious Play Conference this August. The event explores how play and games are transforming education and other fields — but it also looks at how they can shape society at large. “Many of the games or interventions that are being presented on are being used for some type […]

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St. John Fisher University is hosting the Serious Play Conference this August.

The event explores how play and games are transforming education and other fields — but it also looks at how they can shape society at large.

“Many of the games or interventions that are being presented on are being used for some type of social good,” Paul Darvasi, executive director of the Serious Play Conference said. “Whether it’s sort of creating more awareness around environmental issues, thinking more deeply about treating people in a better way through some kind of a game or initiative focusing on social and emotional learning,”

One of the draws to bring the conference to Rochester is the Strong National Museum of Play, but it’s not the only reason. Darvasi said the city is making a name for itself in the world of gaming.

“What we found is there’s lots of these pockets around the Rochester area where games are being used in a really interesting way,” he said.

Things like building relationships between youths and law enforcement through gaming competitions at the library, he said, and other initiatives that serve as more than mere entertainment.

“I think we even need more play because of the play poverty that I’m seeing in the world,” St. John Fisher University professor Ozge Kantas said, citing conflicts, confusion and burnout. “People are … losing their spontaneity, their well-being, their vitality, and they’re still trying to push themselves further. So … they’re losing contact with their human essence and their joy,”

Kantas, who teaches psychology and business, is one of more than 120 speakers scheduled to present at the three-day event. Her background working in kindergarten classrooms informs her approach to the field of play.

“We utilize those childlike skills of expanding, building and broadening … our capabilities through play, and interact (with) each other through play, that playfulness gets the core of everything, of productivity, innovation, peace, building,” she said. “Whether it is two little kids playing in a playground and fighting over a toy, or whether it is two nations fighting over the land, it is the same games that we play, whether we make peace or whether we make war with each other.”

The conference includes after-hours access to the Strong National Museum of Play, and an inaugural Serious Play Esports Summit at the Rochester Institute of Technology’s MAGIC Spell Studios. The goal of the summit is to explore the evolving landscape of esports in education and competitive gaming, according to organizers.





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AI integration drives new approaches in Hawaii education

As artificial intelligence becomes increasingly embedded in classrooms and at home, educators across Hawaii say the rise of personalized learning is beginning to reshape how students learn, and in some cases, whether they attend traditional schools at all. Justin Lai, an educational technologist at La Pietra — Hawai’i School for Girls, describes AI as a […]

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