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Indiana football field adding sponsor. Why it matters in college sports money race

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Indiana football field adding sponsor. Why it matters in college sports money race

  • Fans will notice something new on Indiana football’s field: Merchants Bank is the sponsor of the Memorial Stadium field.
  • An unusual growth in the last few years is colleges looking for revenue in creative ways. IU is no different as it looks to maximize resources.

BLOOMINGTON — Indiana Athletics is entering into an eight-figure on-field commercial sponsorship agreement with Merchants Bank of Indiana that will see the Memorial Stadium field named for the bank.

Effective immediately, the playing surface inside Memorial Stadium has been renamed Merchants Bank Field at Memorial Stadium. IndyStar understands Merchants Bank will pay Indiana $50 million over 20 years as part of the agreement.

Exact terms, including the structure of payment across the life of that agreement, were not immediately available.

As part of the partnership, Merchants Bank Field at Memorial Stadium will be prominently displayed on the Memorial Stadium field beginning with IU’s 2025 home opener Aug. 30 against Old Dominion.

The agreement is a first for Indiana, and it reflects the NCAA’s shifting position on schools exploring unconventional revenue streams in an era of athlete compensation.

With revenue-sharing budgets opening at $20.5 million this academic year — and expected to increase annually for the foreseeable future — the association in 2024 approved rules changes allowing on-field commercial sponsorships.

Such opportunities had already begun to open, like Washington’s 10-year, $41 million field-naming rights deal with Alaska Airlines. Now, schools are allowed to sell not just naming rights, but also visible on-field commercial partnerships as well.

Penn State earlier this year secured a $50 million field-naming rights deal with a home remodeling company in Pennsylvania, in another Big Ten-specific example.

Even provided record revenues from the Big Ten’s ongoing media rights deal, IU has nonetheless been buffeted by the expanding financial impact of player compensation, whether via direct revenue sharing or in the push to direct booster money to NIL collectives’ efforts.

Last year, IU Athletics endured a round of layoffs that saw 25 positions eliminated, and 13 employees let go. Athletic director Scott Dolson has been aggressive in recent years in streamlining his department’s financial situation, to better absorb the increasing amount of money being distributed in some form back to athletes.

“We’ve been anticipating this for a while,” Dolson told IndyStar in a June 2024 interview. “Coming out of COVID, because we had a similar exercise in terms of trying to scrub our budgets, scrub our resources, it’s not like this is brand new for us.”

The expansion of on-field commercial opportunities was among the most prominent ways in which the NCAA has attempted to widen revenue streams for its member institutions as a result. IU spent a year exploring potential opportunities, before settling on this partnership with Merchants Bank.

It is not the first high-profile investment by the bank in IU Athletics, albeit the most meaningful in this form.

Merchants Bank has since the inception of NIL compensation four years ago consistently signed IU men’s basketball players as brand ambassadors. Past such partners with the bank — which is headquartered in Carmel — include, among others, Trayce Jackson-Davis, Race Thompson, Trey Galloway and Malik Reneau.

And, it should be said, revenues from such arrangements can be repurposed for uses beyond just athlete compensation.

Indiana is at the moment, for example, attempting to raise funds for a substantial renovation of Memorial Stadium, including significant investment in infrastructure, suite seating and press box areas. With more booster dollars pushed toward athletes in modern college athletics, commercial partnerships like this one can backfill holes left elsewhere.

Want more Hoosiers coverage? Sign up for IndyStar’s Hoosiers newsletter. Listen to Mind Your Banners, our IU Athletics-centric podcast, on Apple Podcasts, Spotify or wherever you get your podcasts. Watch the latest on Hoosiers sports on YouTube.

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The Year Schools Paid Their Players

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The Year Schools Paid Their Players


































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Kenny Dillingham-Michigan saga proves college football about money

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Dec. 23, 2025, 6:07 a.m. ET





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No. 1 college football team predicted to sign $2.1 million transfer QB

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As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.

Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.

Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.

On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.

“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.” 

TCU Horned Frogs quarterback Josh Hoover.

TCU Horned Frogs quarterback Josh Hoover (10) comes off the field during the game between the Horned Frogs and the Bearcats | Jerome Miron-Imagn Images

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer. 

He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.

In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.

On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.

Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.

There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.

Read More at College Football HQ

  • Major college football program loses 15 players to transfer portal

  • College Football Playoff team has ‘significant interest’ in 4,000-yard QB

  • College football quarterback enters transfer portal after 4,000-yard season

  • No. 1 ranked transfer portal player predicted to join College Football Playoff team



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Joey McGuire sees NIL similarities between Oregon, Texas Tech

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Two teams that have really embraced the NIL era are set to meet on New Year’s Day. Oregon‘s win over James Madison advanced them to the College Football Playoff quarterfinals, where Texas Tech was waiting on the other side. Now, it’s Dan Lanning vs. Joey McGuire in the Orange Bowl with a lot of resources put into rosters.

Oregon has been at the forefront of NIL since its inception, especially under Lanning. Texas Tech could be considered the new kid on the block after major investment from a few donors. Even so, McGuire sees some similarities between the two when it comes to winning at whatever cost.

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“They’ve got a great booster in Phil Knight that really said, ‘We’re going to go win at the highest level and there’s no excuse when it comes to finance.’ You turn around and I think that we’re showing that we’re doing that. I think we’re really comparable,” McGuire said.

“We’ve got guys that have stepped up and done a great job. I kind of call them the ‘Big Five’ whenever you talk about Cody and John, Mike, Dusty, and Gary. Those guys have, along with everybody else in Red Raider Nation, but those guys have really led the charge. So, we’re kind of comparable on and off the field in this team. They’ve just done it for a little bit longer. That’s what we’re trying to do.”

As he said, McGuire is looking to put together a run similar to Oregon. All four years since hiring Lanning have been a resounding success, finishing with double-digit wins in all of them. This is the program’s second College Football Playoff appearance in the 12-team format, just missing out in 2023 due to a Pac-12 Championship loss.

Oregon won the Big Ten in its inaugural season inside the conference. Texas Tech can check that box already though, winning the Big 12 for the first time in school history. Advancing in the CFP would be a sweet bonus.

No matter the result on Jan. 1, Texas Tech is positioning itself to be successful moving forward. The 2026 recruiting class ranked 20th in the country but No. 1 in the Big 12 per the Rivals Industry Team Rankings. This is all before raiding the NCAA transfer portal, something McGuire and his staff did so well with last offseason.



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No. 1 college football transfer portal QB predicted to draw $3 million offer

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In the weeks leading up to the opening of the NCAA transfer portal, hundreds of college football players have announced their decisions to leave the schools they played for in 2025 for new horizons next season.

Some cases involve players transferring up from Group of Five or FCS programs to broaden their exposure. Others feature players following their coaches from one school to another due to the coaching carousel. In occasional instances, players are searching for the highest bidder on the portal.

Former Arizona State quarterback Sam Leavitt is a portal entry drawing the attention of high-bidding college football programs. He will enter the portal with two seasons of eligibility remaining.

On3 ranks Leavitt as the top available quarterback in the transfer portal. Chris Hummer of CBS Sports reported that schools are expected to offer Leavitt around $3 million.

Sam Leavitt look toward the sideline in Arizona State's game at Texas Tech.

Arizona State Sun Devils quarterback Sam Leavitt (10) | Mark J. Rebilas-Imagn Images

“Sam Leavitt on the open market is going to command a significant amount of money,” Hummer said. “We’re talking $3 million plus most likely. Although, in all fairness, I think teams really do have questions about Sam Leavitt’s injury and what that means moving forward. It’s kind of like the Carson Beck situation a year ago.”

The 6-foot-2, 205-pounder began his college football career with Mel Tucker at Michigan State in 2023. He played in a maximum of four games that season to maintain his redshirt, throwing for 139 yards, two touchdowns, and a pair of interceptions.

Leavitt transferred to Arizona State in the 2024 offseason. The Sun Devils were 10-2 in the regular season and defeated Iowa State (45-19) en route to the program’s first-ever College Football Playoff appearance. Leavitt passed for 2,885 yards, 24 touchdowns and six interceptions and rushed for another 443 yards and five touchdowns.

Postseason honors for Leavitt included Big 12 Offensive Freshman of the Year and Second Team All-Big 12. His 2,885 passing yards are the most by a freshman quarterback in Arizona State history.

Leavitt’s season was cut short after the Sun Devils’ game against Houston due to a Lisfranc injury. He threw for 1,628 yards, 10 touchdowns and three interceptions while he ran for 306 yards and five touchdowns in seven games.

Arizona State will not start Leavitt in its bowl game. The Sun Devils (8-4, 6-3) will play ACC champion Duke (8-5, 6-2) in the Sun Bowl in El Paso, Texas (3 p.m. EST, CBS).

The NCAA transfer portal officially opens on Jan. 2, 2026, the final day of bowl games across the FBS ranks. It will remain open for the following two weeks.





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University of Alabama football player uses NIL money to spread Christmas cheer

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TUSCALOOSA, Ala (WIAT) – University of Alabama offensive lineman Parker Brailsford’s childhood experiences inspire him to help Tuscaloosa’s underserved youth.

Brailsford is an Arizona native, who has made a name for himself in the world of college football. But when he takes off the helmet and pads, his focus shifts to something else.

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“Being able to give back to kids that don’t have – that’s something that fulfills me,” Brailsford said. “It’s my purpose.”

Brailsford took 10 children and their families from the Boys and Girls Club Christmas shopping on Monday.

Each child received a $100 Target gift card. All together it was $1,000 of NIL money.

Alabama moves up to No. 14, Auburn falls out of AP men’s college basketball rankings

“He just gave her a turkey for Thanksgiving, and now he’s taking her Christmas shopping,” Toniko Bryant said. “I’m very thankful because he doesn’t have to do that.”

Brailsford understands he doesn’t have to – but he wants to.

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“As a kid, we didn’t have a lot but we had enough,” Brailsford said.

During Brailsford’s infancy years he was adopted.

“I never was in the foster care system, but one of my friends was,” Brailsford said.

Brailsford’s formative years were a stark contrast to what he saw other children experience. His parents gave him support and stability, while other children moved from home to home.

At the same time, his mother took him to homeless shelters and food pantries to volunteer. There he saw how poverty affects anyone of all ages, races, and gender.

“Sometimes you get caught in the what you’re living in right now – you think there’s not a place for you,” Brailsford said.

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Brailsford found his place on the field, but his purpose is to help children find theirs.

“This is something God put on his heart,” John Nero said. “I appreciate every bit of it, not just for Oshae but for all the other kids.”

Brailsford relates to many of the children he serves. Whether it’s adoption, financial hardships, or empathizing with experiences his friend encountered years ago.

While Brailsford’s success in football gives him the financial resources and name recognition to coordinate outreach events, this is just the beginning even if his football career comes to an end.

“I’m working on my social work degree right now because I really want to be able to help kids, anyway I can,” Brailsford said.

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