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India's Sports Goods Manufacturing and Export Outlook 2025
India’s sports goods manufacturing sector continues to strengthen its global footprint, backed by a skilled workforce, cost competitiveness, and supportive government policies. From historic hubs like Meerut and Jalandhar to emerging clusters, India supplies over 300 product categories to 150+ countries. This article explores key export trends and major destinations, as well as how global sports brands — including Decathlon, Nike, Puma, and Adidas — are expanding their investment footprint in India.
India’s sports goods sector produces over 300 categories of goods and exports to more than 150 countries. The industry employs around 500,000 people and contributes to India’s export earnings, making it a priority under national initiatives like Make in India. Major production clusters include Jalandhar (Punjab) and Meerut (Uttar Pradesh), accounting for approximately 75–80 percent of domestic output.
The sector is export-intensive, with nearly. In FY 2023-24, India exported sports goods worth US$523.24 million, with the USA, UK, and Australia among the top buyers. Despite global competition, India’s competitive labor costs, skilled workforce, and increasing technology adoption have positioned it as the third-largest manufacturer of sports goods in Asia.
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India’s sports goods manufacturing hubs
India’s sports goods manufacturing base is rooted in craftsmanship and diversified across equipment types, including cricket bats, hockey sticks, tennis rackets, gym gear, and aquatic sports items. The production ecosystem is primarily driven by MSMEs operating within designated industrial clusters.
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Meerut, in Uttar Pradesh, is the largest cluster, hosting over 35,200 registered sports goods manufacturing units, and accounts for 40 percent of India’s total sports goods exports. Products manufactured here include inflatable balls, cricket and football gear, gym and fitness equipment, and protective gear. The cluster benefits from pre-independence historical linkages with European and American buyers and has seen increased tech adoption in quality testing and logistics.
Jalandhar, in Punjab, is the second major hub, comprising over 3,000 units. It is known for manufacturing hand-stitched balls and protective gear. Jalandhar’s manufacturers serve clients across Europe and North America and have integrated digital sourcing and order management platforms.
In addition to these legacy hubs, emerging manufacturing regions such as Tamil Nadu, Maharashtra, West Bengal, Delhi, and Jammu are developing capabilities in niche segments. These include sportswear, indoor sports accessories, and synthetic materials.
Both major clusters are supported by common facility centers, testing labs, and tool rooms. The Central Institute of Plastics Engineering and Technology (CIPET) and the Footwear Design and Development Institute (FDDI) also provide skilling and design support to cluster units. Integration with Digital MSME and Udyog Aadhaar has helped these enterprises upgrade machinery and access government support schemes. Small and medium-sized businesses have also been integrated with Zero Defect, Zero Effect (ZED) certification, which is aimed at improving quality and environmental standards in small-scale manufacturing.
Export performance over the years
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India’s sports goods exports have demonstrated consistent growth over recent years, reflecting a strong global demand base and manufacturing resilience. From US$402.44 million in FY 2016-17, exports rose to US$546 million in FY 2021-22, representing a compound annual growth rate (CAGR) of 13 percent. Although FY 2023-24 saw a slight dip to US$523.24 million, the performance remained robust amid changing global trade dynamics. In the first quarter of FY 2024-25 alone, exports stood at US$131.66 million, indicating stable momentum.
The product range has diversified considerably. Traditional categories such as inflatable balls, cricket and football gear, and gymnastic accessories continue to lead, while newer segments like protective wear, indoor game accessories, and recreational sports items, such as carrom boards and hammocks, are gaining traction.
India’s reputation as a dependable supplier has been bolstered by long-term sourcing relationships with global brands like Mitre, Umbro, Wilson, and Lotto. These companies rely on Indian clusters for tailored, high-quality, and competitively priced goods, reinforcing India’s position in global value chains.
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India’s Sports Equipment and Toys Export |
|
|
Year |
Export (US$ million) |
|
FY 2024-25 (April-Jan)* |
497.27 |
|
FY 2023-24 |
523.24 |
|
FY 2022-23 |
520.69 |
|
FY 2021-22 |
546.01 |
|
FY 2020-21 |
402.44 |
Source: Ministry of Commerce and Industry, GoI.
*FY 2024-25 (April-Jan) data is only for the first three quarters of the financial year.
Top export destinations for India’s sports goods
India exports sports goods to over 150 global markets. Between FY 2022-23 and FY 2024-25 (Apr–Jan), the United Kingdom and the US consistently led in import volumes, followed by Australia and Germany. These markets together account for a substantial share of India’s overall sports exports.
The United Kingdom imported US$40.74 million worth of goods in FY 2023–24 and US$34.07 million in the April–January period of FY 2024–25. The US followed closely with US$39.47 million and US$30.63 million, respectively. Australia’s uptake increased, with key demand in sports apparel and cricket equipment. Countries such as Germany, France, the Netherlands, and Canada also remain steady partners.
This export footprint indicates rising volume and diversification of demand, ranging from high-end sportswear and protective gear to general fitness and recreational products. Indian exporters have expanded digital marketing and trade fair participation to grow access in non-traditional regions, supported by both central and state government schemes.
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Top Export Destinations for India’s Sports Goods Manufacturers (US$ million) |
||
|
Country |
FY 2023-24 |
FY 2024-25 (April-Jan) |
|
UK |
40.74 |
34.07 |
|
USA |
39.47 |
30.63 |
|
Australia |
25.32 |
22.41 |
|
Germany |
9.76 |
8.24 |
|
South Africa |
8.15 |
7.96 |
|
France |
7.13 |
4.75 |
|
Ireland |
6.36 |
4.42 |
|
Netherland |
4.76 |
5.37 |
|
UAE |
3.45 |
3.08 |
|
New Zealand |
3.44 |
2.88 |
|
Canada |
3.34 |
3.23 |
|
Spain |
3.18 |
2.84 |
Source: Ministry of Commerce and Industry, GoI.
Competitive advantages and industry trends
According to a working paper on the Indian sports goods industry by Export-Import Bank (EXIM Bank), India’s sports goods industry continues to benefit from a combination of traditional expertise and modern adaptability. Manufacturers are known for their ability to provide customized, handcrafted production, especially in niche categories such as cricket balls and traditional protective gear. In parallel, cost competitiveness gives Indian firms an edge in global procurement decisions.
The sector has actively integrated technology for precision manufacturing and quality assurance. Sports goods manufacturing units in locations such as Meerut and Jalandhar are increasingly using digital inspection tools, automation in stitching, and online customer interfaces to streamline operations. Digital B2B portals and third-party logistics support have further improved supply chain reliability.
In terms of sports goods shipment, trade data indicate notable growth in racket sports equipment exports from India, including table tennis, tennis, and badminton gear. Between 2010 and 2020, exports in these segments grew thirtyfold. By 2019, India held 1.2 percent of the global tennis equipment market, signaling competitiveness beyond traditional strongholds.
Central government support and export promotion
To strengthen its export ecosystem, India, in the past decade, has introduced several structured programs targeting sports goods manufacturers. The Sports Goods Export Promotion Council (SGEPC), established in 1958, under the Ministry of Commerce, serves as the nodal body promoting Indian goods in overseas markets. It facilitates Indian participation in trade fairs, arranges buyer-seller meets, and supports exporters in resolving procedural challenges.
Central government’s financial schemes like the Market Access Initiative (MAI) and Market Development Assistance (MDA) provide subsidies for promotional activities, product certification, and marketing in high-potential regions such as Africa, Latin America, and the ASEAN regions. MAI was revised in July 2021 and received a budgetary outlay of US$23.4 million until FY 2024-2. The combined budget allocation for Export Promotion Mission in FY 2025-26 is US$263 million. MDA, introduced in 2001, is a central government assistance program to help small businesses participate in trade fairs and activities abroad. These schemes also cover the cost of participation in global exhibitions and statutory compliance.
Indian exporters also stand to benefit from RoDTEP (Remission of Duties and Taxes on Exported Products), which offsets embedded taxes on inputs. This enhances product competitiveness and aligns with WTO-compliant trade incentive models.
In parallel, the central government is investing in sports infrastructure through public-private partnerships (PPP), creating new demand for sports goods. Incentives under Make in India and Startup India further enhance Foreign Direct Investment (FDI) in the sector.
Startup ecosystem and future outlook
India’s sports goods sector is witnessing a parallel rise in startup activity, especially in fitness tech, e-commerce, and performance analytics. Entrepreneurs are leveraging gaps in the market by introducing smart equipment, home fitness solutions, and digital platforms that connect consumers to merchandise, coaching, and analytics.
These ventures often collaborate with traditional manufacturers to introduce product innovation while raising funds through venture capital and accelerators. Digital brands have emerged across verticals, ranging from athletic wear and accessories to sports training aids, catering to urban and tier-II markets, like Meerut and Jalandhar.
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As a sign of growing investor interest, global retail and sportswear giants have stepped up their presence in India. Decathlon, the French sporting goods retailer, announced a planned investment of US$111 million over five years starting in 2024 to expand its retail network and local manufacturing. Meanwhile, global sportswear brands such as Nike, Puma, Crocs, and Adidas have committed a combined US$2 billion investment in India’s sports footwear manufacturing sector. This initiative is expected to generate approximately 230,000 jobs, further boosting domestic production and supply chain integration.
As health awareness and government-led sports initiatives grow, demand for both professional-grade and recreational equipment is expected to expand. Industry analysts estimate that India’s sports goods market will grow from US$3.9 billion in 2021 to US$6.6 billion by 2027, with exports and domestic demand sharing this growth.
In brief
India’s sports goods sector combines manufacturing heritage, export potential, and policy support to remain competitive globally. With expanding infrastructure, diversified product portfolios, and stronger FTA linkages, India is well-positioned to meet international demand and solidify its global standing.
The outlook is positive, with infrastructure expansion, export incentives, and startup agility reinforcing India’s path to becoming a global sports manufacturing hub.
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LEXINGTON, KY. – The Wofford volleyball team was defeated by the No. 1 seeded Kentucky Wildcats 3-0 on Thursday night inside of Historic Memorial Coliseum in the first round of the NCAA Tournament. The Terriers close the season 17-14 with a 10-6 record in conference action. Kentucky will take on UCLA tomorrow night.
“Our mindset was to come out and leave it out there,” said head coach Lynze Roos. “I feel like we competed in some really good points. They got some separation and that was tough, but I’m really proud of the way that these women competed in the season that we had.”
Wofford totaled 27 kills on 26 assists throughout the match. On defense, the team posted 54 digs and four blocks. The Wildcats finished the match with 45 kills on 44 assists. Kentucky also posted 56 digs and four blocks.
Leading Wofford was Bradley Brown who had 10 kills on a .259 hitting percentage. Brown also led the team with three blocks. Following behind was Chloe Smith with six kills. Maddy Frazier dished out a team-high 13 assists, while Taylor Pecht had 10. Laney Klika recorded a team-high 13 digs, along with 10 from Caroline Przystup. Annemarie Rakoski and Natalie Arnold tallied one block apiece.
“We talk a lot about playing relentless defense and going for every single ball. We knew that tonight was going to be a tough task, but you never really know unless you go for it,” said Laney Klika.
“We talked a lot before the game about playing how we play and not letting their offense or defense change the way that we like to play,” added Annemarie Rakoski.
“It was amazing just to be able to have some family and friends that I don’t get to see very much anymore come watch me play. It was super cool to just have that support,” said Chloe Smith.
Kentucky grabbed the first two points of set one, but Wofford responded with a solo block by Annemarie Rakoski. Another solo block from Bradley Brown kept the Kentucky lead within one point. With the Wildcats leading 13-8, Kentucky would add four unanswered points to bring the Wofford deficit to nine points. The Terriers could not overcome the Kentucky lead, losing set one 25-11.
The teams were back-and-forth to start set two, as the Terriers would take an early 5-4 lead. Wofford took its biggest advantage – a 15-13 lead – after a pair of Kentucky attacking errors. The Wildcats fought back to take a 20-19 lead, and the team scored the final five points of the stanza to take set two 25-19. Bradley Brown totaled eight kills and one block in the second set alone.
Wofford jumped out to a 2-0 lead to start the third set of the match by way of a Bradley Brown kill. Kentucky responded with a 7-1 run, however, to regain the lead. The Wildcats would eventually take a 13-4 advantage. Wofford cut the deficit to six points a few rallies later, but the team would lose set three and ultimately the match.
Wofford concludes the season 17-14 with a 10-6 mark in Southern Conference play. The team entered the conference tournament as the No. 3 seed and defeated both No. 6 Samford and No. 2 Furman to reach the championship match. The Terriers took down No. 1 ETSU to win their third-straight conference championship and earn another bid to the NCAA Tournament.
Junior Seren Rodgers secured a third place finish in the pentathlon, totaling 3,771 points. With the result, the Taunton, England, native now sits sixth all-time in program history in the women’s indoor pentathlon.
Overall, Rodgers recorded three podium finishes during the competition, including a pair of runner up results in the long jump, where she recorded a jump of 10.32 meters, and the 800m, crossing the line in 2:19.62. Rodgers also claimed third place in the 60m hurdles after clocking a time of 8.86 seconds.
Meanwhile, freshman Julia Aere also competed in the pentathlon, securing eighth place with 3,462 points in her collegiate debut. The Delray Beach, Fla., native placed inside the top-10 in all five events, highlighted by a third place finish in the shot put after recording a distance of 11.13 meters, as well as a fifth place result in the 800m after recording a time of 2:27.34.
Notable Finishes
Pentathlon
2025-26 Indoor Track and Field Top-10 Marks in School History
From the Staff
“I’m really pleased with how the competition progressed today. Julia and Seren competed well and this meet was a great measure of how hard we have worked throughout the fall semester. It gave us a chance to get out, perform at a high level and still recognize that we left some points on the table, which is exciting. We are in a great place heading into the holiday break and this will keep us motivated and hungry. These two ladies set the tone early for the team and we are eager for the rest of the team to compete this weekend.” – Assistant Coach Ryan Grinnell
Up Next
The Demon Deacons return to action on Saturday with a pair of meets. One group of Wake Forest athletes will travel to Boston to compete in the 5K race at the Sharon Colyear-Danville Season Opener. Meanwhile, several Deacs will compete at the Visit Winston-Salem College Kick-off at the JDL Fast Track.
After the Lopes dominant WAC indoor run of 14 conference titles between the men’s and women’s teams, GCU will compete in its first season as a Mountain West member.
“This schedule and competition should prepare both our men’s and women’s teams to make a lot of noise at our inaugural Mountain West Conference Indoor Championships, as well as send a lot of our athletes to the NCAA Indoor Championships,” GCU head coach Tom Flood said.Grand Canyon’s indoor schedule will feature meets in trips to Flagstaff, Arizona; Albuquerque, New Mexico, and Reno, Nevada.
“Again, we are really excited about our indoor schedule,” Flood said. “We will again be competing at some of the finest indoor facilities in the country and against some of the best track and field programs in the country.”
The 2025-26 season begins Thursday as the Lopes travel to Reno, Nevada, before taking a break until the new year. From there, they will travel to Flagstaff and Albuquerque before heading back to Reno for the Mountain West Indoor Championships.
GCU aims to represent at the NCAA Indoor Championships, which will be held March 13-14 in Fayetteville, Arkansas.
For the full indoor schedule, click here.
A new era in Hope College track and field begins today with the first indoor meet of the 2026 season.
Beginning at noon, the Flying Dutch and Flying Dutchmen are competing at the Grand Valley State University Holiday Open under the leadership of first-year head coach Jordan Bartolazzi, the 11th women’s head coach in program history and the 13th men’s coach.
Bartolazzi, who built his alma mater, Elmhurst University (Illinois), into a College Conference of Illinois and Wisconsin power before coming to Hope, is thrilled with the progress both teams made during preseason workouts.
“There was a lot of good stuff going on here to build on,” Bartolazzi said. “Our focus, with every practice, has been preparing to compete, whether we’re an All-American or trying to crack the conference lineup. We have a lot of student-athletes working really hard. We’ve been having a ball. There has been really good energy. I think it’s been a good start for us.”
The Flying Dutch, who finished third in the MIAA Women’s Indoor Track and Field Preseason Coaches Poll, feature a roster of 73, with 17 seniors, 17 juniors, 14 sophomores and 25 freshmen.
The Flying Dutchmen, who also tookl thjird in the MIAA Men’s Indoor Track and Field Preseason Coaches Poll, have a roster of 64, with 18 seniors, nine juniors, 17 sophomores and 20 freshmen.
Coaching Staff
Head coach: Jordan Bartolazzi, first season
Distance coach: Mark Northuis
Distance assistant coaches: Dan Campbell, Mike Northuis
Throws coach: Paul Markel
Jumps coach: Addy Gerig
Pole vault coaches: Jon Lunderberg, Ben Turner
Women’s Roster
Senior Sara Schermerhorn (Traverse City, Michigan / Traverse City West) is Hope’s top returner after claiming All-America honors in four events for the second consecutive season in 2025: indoor and outdoor 200 meters and indoor and outdoor 400 meters.
The exercise science major swept MIAA Most Valuable Indoor and Outdoor Track Athlete honors as a junior and earned MIAA Most Valuable Indoor Track Athlete accolades in back-to-back seasons. She became the first sprinter in league history to win titles in the 60, 200 and 400 at the same meet.
Schermerhorn set MIAA records in the indoor 200 and 400 meters last season. She also ran on the MIAA champion 4×400 relay, which returns two other sprinters: senior Frances Cozzens (Lyman, New Hampshire / Saint Johnsbury Academy) and sophomore Sofia Fisher (Lombard, Illinois / Montini Catholic).
Hope returns three runners from the MIAA champion distance medley relay: senior Molly Durow (Glenview, Illinois / Glenbrook South), junior Amanda Markham (Hoffman Estates, Illinois / William Fremd) and sophomore Lily Sackrider (St. Johns, Michigan / St. Johns).
Durow is coming off an All-America cross country campaign this fall. The special education major finished 32nd at the Division III national championships and was runner-up at the Great Lakes Regional and MIAA Championships.
“We have great leadership,” Bartolazzi said. “Not only do we have some great upperclassmen, but we have some really wonderful seniors who have made an effort to welcome our freshmen and newcomers to the program. It’s a gift to have great senior leadership in year one.”
Men’s Roster
Hope returns senior sprinter Liam Danitz, the 2025 First Team All-MIAA honoree and MIAA Most Valuable Men’s Indoor Track Athlete.
Danitz (West Branch, Michigan / Ogemaw Heights) set an MIAA record in the 200-meter dash (21.59), earned First Team All-America honors with a fifth-place national finish in the 200 (21.93), and took second in the 60-meter dash (6.83) for All-MIAA Second Team honors.
The exercise science major also contributed to an All-MIAA Second Team 4×400 relay alongside returning junior Dylan Terpstra (Hudsonville, Michigan / Hudsonville).
Senior Erickson Kunzler (Marne, Michigan / Grand Rapids Catholic Central) returns as the MIAA 800-meter champion after posting a winning time of 1:56.09.
Senior Carston Cole (Holland, Michigan / West Ottawa) and junior Carter Dean (Traverse City, Michigan / Traverse City West) also return from last year’s All-MIAA First Team distance medley relay.
Cole recorded Hope’s top cross country finish at nationals this fall. The Flying Dutchmen placed 23rd in the nation as a team and made history with their first Great Lakes Regional title since 1980 and first MIAA crown since 1986.
Sophomore Logan Begeman (Portage, Michigan / Portage Central) ran away with the Great Lakes Regional and MIAA individual championships.
“They’re hungry,” Bartolazzi said of the Flying Dutchmen. “Having that breakthrough season in cross country is such a gift. They felt like they were close and believed they could compete at the conference and national levels. They showed they could. That carries over to the track season.”
Schedule
The Flying Dutch and Flying Dutchmen are scheduled to compete in 10 indoor meets and eight outdoor meets.
The MIAA Indoor Championships are Saturday, Feb. 28, at Trine University.
The NCAA Indoor Championships are Friday-Saturday, March 13-14, in Birmingham, Alabama.
Hope will host the MIAA Outdoor Championships on Friday-Saturday, April 30-May 1, at Brewer Track.
The NCAA Outdoor Championships are Thursday-Saturday, May 21-23, in La Crosse, Wisconsin.
“One thing I wanted to do this year was get our student-athletes on banked tracks a little more,” Bartolazzi said. “Nationals will be on a banked track, so I want them to know what that feels like. It’s a great thing in West Michigan — you don’t have to go far to race against really good people.”
Blue-Gold Invite
Loftus Sports Center – South Bend, Indiana
Friday, December 5, 2025
Live Results
McFerrin-12 Degree Invite
Fasken Indoor Track – College Station, Texas
Saturday, December 6, 2025
Live Results | Watch
Sharon Colyear Danville Season Opener
BU Track & Tennis Center – Boston, Massachusetts
Saturday, December 6, 2025
Live Results | Watch
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DALLAS, Texas (SMU) — The Mustangs will open up their 2025-2026 track and field season across three different meets this weekend. The distance ponies will split between Notre Dame’s Blue-Gold Invite and Boston University’s Sharon Colyear Danville Season Opener. The rest of the team will travel to Texas A&M’s McFerrin-12 Degree Invite.
This meet will serve as a soft opener for the Mustangs with the remainder of the season beginning in mid-January. The distance athletes are coming off a successful cross country season, which concluded with an appearance at the national championship for Rose Mburu, but this will be the first competition for the sprints, jumps, and multis after fall training.
The action will begin on Friday at Notre Dame and continue at the other two meets on Saturday.
The meet is scheduled to begin at 1:30 p.m. and will include a combination of field and sprint events.
Admission is free to fans. Live results from the OU Winter Field Fest can be found via TimingInc.
The Sooners are coming off their first season in the SEC, where they claimed seven individual conference titles.
OU Winter Field Fest Schedule of Events
Triple Jump (M) – 1:30 p.m.
Weight Throw (M) – 1:30 p.m.
High Jump (W) – 2:30 p.m.
Triple Jump (W) – 3 p.m.
Pole Vault (W) – 3 p.m.
Weight Throw (W) – 3 p.m.
60M Hurdles Prelims (W) – 3 p.m.
60M Hurdles Prelims (M) – 3:15 p.m.
60M Dash Prelims (W) – 3:30 p.m.
60M Dash Prelims (M) – 3:45 p.m.
Long Jump (M) – 4:30 p.m.
Shot Put (M) – 4:30 p.m.
60M Hurdles Finals (W) – 4:30 p.m.
60M Hurdles Finals (M) – 4:40 p.m.
60M Dash Finals (W) – 4:50 p.m.
60M Dash Finals (M) – 5 p.m.
Pole Vault (M) – 5:30 p.m.
Long Jump (W) – 6 p.m.
High Jump (M) – 6 p.m.
Shot Put (W) – 6 p.m.
For more information on Oklahoma Track & Field, follow the Sooners on Twitter and Instagram (@OU_Track) and like Oklahoma Sooners Track & Field and Cross Country on Facebook.
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