India’s sports goods manufacturing sector continues to strengthen its global footprint, backed by a skilled workforce, cost competitiveness, and supportive government policies. From historic hubs like Meerut and Jalandhar to emerging clusters, India supplies over 300 product categories to 150+ countries. This article explores key export trends and major destinations, as well as how global sports brands — including Decathlon, Nike, Puma, and Adidas — are expanding their investment footprint in India.
India’s sports goods sector produces over 300 categories of goods and exports to more than 150 countries. The industry employs around 500,000 people and contributes to India’s export earnings, making it a priority under national initiatives like Make in India. Major production clusters include Jalandhar (Punjab) and Meerut (Uttar Pradesh), accounting for approximately 75–80 percent of domestic output.
The sector is export-intensive, with nearly. In FY 2023-24, India exported sports goods worth US$523.24 million, with the USA, UK, and Australia among the top buyers. Despite global competition, India’s competitive labor costs, skilled workforce, and increasing technology adoption have positioned it as the third-largest manufacturer of sports goods in Asia.
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India’s sports goods manufacturing hubs
India’s sports goods manufacturing base is rooted in craftsmanship and diversified across equipment types, including cricket bats, hockey sticks, tennis rackets, gym gear, and aquatic sports items. The production ecosystem is primarily driven by MSMEs operating within designated industrial clusters.
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Meerut, in Uttar Pradesh, is the largest cluster, hosting over 35,200 registered sports goods manufacturing units, and accounts for 40 percent of India’s total sports goods exports. Products manufactured here include inflatable balls, cricket and football gear, gym and fitness equipment, and protective gear. The cluster benefits from pre-independence historical linkages with European and American buyers and has seen increased tech adoption in quality testing and logistics.
Jalandhar, in Punjab, is the second major hub, comprising over 3,000 units. It is known for manufacturing hand-stitched balls and protective gear. Jalandhar’s manufacturers serve clients across Europe and North America and have integrated digital sourcing and order management platforms.
In addition to these legacy hubs, emerging manufacturing regions such as Tamil Nadu, Maharashtra, West Bengal, Delhi, and Jammu are developing capabilities in niche segments. These include sportswear, indoor sports accessories, and synthetic materials.
Both major clusters are supported by common facility centers, testing labs, and tool rooms. The Central Institute of Plastics Engineering and Technology (CIPET) and the Footwear Design and Development Institute (FDDI) also provide skilling and design support to cluster units. Integration with Digital MSME and Udyog Aadhaar has helped these enterprises upgrade machinery and access government support schemes. Small and medium-sized businesses have also been integrated with Zero Defect, Zero Effect (ZED) certification, which is aimed at improving quality and environmental standards in small-scale manufacturing.
Export performance over the years
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India’s sports goods exports have demonstrated consistent growth over recent years, reflecting a strong global demand base and manufacturing resilience. From US$402.44 million in FY 2016-17, exports rose to US$546 million in FY 2021-22, representing a compound annual growth rate (CAGR) of 13 percent. Although FY 2023-24 saw a slight dip to US$523.24 million, the performance remained robust amid changing global trade dynamics. In the first quarter of FY 2024-25 alone, exports stood at US$131.66 million, indicating stable momentum.
The product range has diversified considerably. Traditional categories such as inflatable balls, cricket and football gear, and gymnastic accessories continue to lead, while newer segments like protective wear, indoor game accessories, and recreational sports items, such as carrom boards and hammocks, are gaining traction.
India’s reputation as a dependable supplier has been bolstered by long-term sourcing relationships with global brands like Mitre, Umbro, Wilson, and Lotto. These companies rely on Indian clusters for tailored, high-quality, and competitively priced goods, reinforcing India’s position in global value chains.
India’s Sports Equipment and Toys Export
Year
Export (US$ million)
FY 2024-25 (April-Jan)*
497.27
FY 2023-24
523.24
FY 2022-23
520.69
FY 2021-22
546.01
FY 2020-21
402.44
Source: Ministry of Commerce and Industry, GoI.
*FY 2024-25 (April-Jan) data is only for the first three quarters of the financial year.
Top export destinations for India’s sports goods
India exports sports goods to over 150 global markets. Between FY 2022-23 and FY 2024-25 (Apr–Jan), the United Kingdom and the US consistently led in import volumes, followed by Australia and Germany. These markets together account for a substantial share of India’s overall sports exports.
The United Kingdom imported US$40.74 million worth of goods in FY 2023–24 and US$34.07 million in the April–January period of FY 2024–25. The US followed closely with US$39.47 million and US$30.63 million, respectively. Australia’s uptake increased, with key demand in sports apparel and cricket equipment. Countries such as Germany, France, the Netherlands, and Canada also remain steady partners.
This export footprint indicates rising volume and diversification of demand, ranging from high-end sportswear and protective gear to general fitness and recreational products. Indian exporters have expanded digital marketing and trade fair participation to grow access in non-traditional regions, supported by both central and state government schemes.
Top Export Destinations for India’s Sports Goods Manufacturers (US$ million)
Country
FY 2023-24
FY 2024-25 (April-Jan)
UK
40.74
34.07
USA
39.47
30.63
Australia
25.32
22.41
Germany
9.76
8.24
South Africa
8.15
7.96
France
7.13
4.75
Ireland
6.36
4.42
Netherland
4.76
5.37
UAE
3.45
3.08
New Zealand
3.44
2.88
Canada
3.34
3.23
Spain
3.18
2.84
Source: Ministry of Commerce and Industry, GoI.
Competitive advantages and industry trends
According to a working paper on the Indian sports goods industry by Export-Import Bank (EXIM Bank), India’s sports goods industry continues to benefit from a combination of traditional expertise and modern adaptability. Manufacturers are known for their ability to provide customized, handcrafted production, especially in niche categories such as cricket balls and traditional protective gear. In parallel, cost competitiveness gives Indian firms an edge in global procurement decisions.
The sector has actively integrated technology for precision manufacturing and quality assurance. Sports goods manufacturing units in locations such as Meerut and Jalandhar are increasingly using digital inspection tools, automation in stitching, and online customer interfaces to streamline operations. Digital B2B portals and third-party logistics support have further improved supply chain reliability.
In terms of sports goods shipment, trade data indicate notable growth in racket sports equipment exports from India, including table tennis, tennis, and badminton gear. Between 2010 and 2020, exports in these segments grew thirtyfold. By 2019, India held 1.2 percent of the global tennis equipment market, signaling competitiveness beyond traditional strongholds.
Central government support and export promotion
To strengthen its export ecosystem, India, in the past decade, has introduced several structured programs targeting sports goods manufacturers. The Sports Goods Export Promotion Council (SGEPC), established in 1958, under the Ministry of Commerce, serves as the nodal body promoting Indian goods in overseas markets. It facilitates Indian participation in trade fairs, arranges buyer-seller meets, and supports exporters in resolving procedural challenges.
Central government’s financial schemes like the Market Access Initiative (MAI) and Market Development Assistance (MDA) provide subsidies for promotional activities, product certification, and marketing in high-potential regions such as Africa, Latin America, and the ASEAN regions. MAI was revised in July 2021 and received a budgetary outlay of US$23.4 million until FY 2024-2. The combined budget allocation for Export Promotion Mission in FY 2025-26 is US$263 million. MDA, introduced in 2001, is a central government assistance program to help small businesses participate in trade fairs and activities abroad. These schemes also cover the cost of participation in global exhibitions and statutory compliance.
Indian exporters also stand to benefit from RoDTEP (Remission of Duties and Taxes on Exported Products), which offsets embedded taxes on inputs. This enhances product competitiveness and aligns with WTO-compliant trade incentive models.
In parallel, the central government is investing in sports infrastructure through public-private partnerships (PPP), creating new demand for sports goods. Incentives under Make in India and Startup India further enhance Foreign Direct Investment (FDI) in the sector.
Startup ecosystem and future outlook
India’s sports goods sector is witnessing a parallel rise in startup activity, especially in fitness tech, e-commerce, and performance analytics. Entrepreneurs are leveraging gaps in the market by introducing smart equipment, home fitness solutions, and digital platforms that connect consumers to merchandise, coaching, and analytics.
These ventures often collaborate with traditional manufacturers to introduce product innovation while raising funds through venture capital and accelerators. Digital brands have emerged across verticals, ranging from athletic wear and accessories to sports training aids, catering to urban and tier-II markets, like Meerut and Jalandhar.
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As a sign of growing investor interest, global retail and sportswear giants have stepped up their presence in India. Decathlon, the French sporting goods retailer, announced a planned investment of US$111 million over five years starting in 2024 to expand its retail network and local manufacturing. Meanwhile, global sportswear brands such as Nike, Puma, Crocs, and Adidas have committed a combined US$2 billion investment in India’s sports footwear manufacturing sector. This initiative is expected to generate approximately 230,000 jobs, further boosting domestic production and supply chain integration.
As health awareness and government-led sports initiatives grow, demand for both professional-grade and recreational equipment is expected to expand. Industry analysts estimate that India’s sports goods market will grow from US$3.9 billion in 2021 to US$6.6 billion by 2027, with exports and domestic demand sharing this growth.
In brief
India’s sports goods sector combines manufacturing heritage, export potential, and policy support to remain competitive globally. With expanding infrastructure, diversified product portfolios, and stronger FTA linkages, India is well-positioned to meet international demand and solidify its global standing.
The outlook is positive, with infrastructure expansion, export incentives, and startup agility reinforcing India’s path to becoming a global sports manufacturing hub.
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HONOLULU – The second-ranked University of Hawai’i men’s volleyball team continued its run of sweeps after a straight-set win over No. 7 Loyola Chicago Thursday in the first of two non-conference matches at Bankoh Arena at Stan Sheriff Center. Set scores were 25-18, 25-19, 25-15.
The Rainbow Warriors (3-0) made it three consecutive sweeps to start the season with another dominant showing. UH hit .426 for the match against one of the nation’s top teams and did not allow a service ace while recording seven of its own. Hawai’i held LUC to .172 hitting.
For the third straight match, Kristian Titriyski led the way with a team-high 11 kills, hitting .368. Adrien Roure added eight kills and Louis Sakanoko had six kills, four digs, and two blocks. Justin Todd had a career-high three aces – all during Set 2 – while Kainoa Wade came off the bench and served two aces during a late Set 3 run to close out the match.
Setter Tread Rosenthal dished out 26 assists with five kills of his own and three blocks. Trevell Jordan had four kills and a team-high four blocks.
The Ramblers (0-1) were led by Daniel Fabikovic’s 11 kills.
In Set 1, UH reeled off three straight for a 16-11 lead behind the tough serving by Todd. The lead was 19-13 after a Sakanoko ace. Hawai’i went on to hit .650 in the set despite committing an uncharacteristic seven service errors.
Todd’s three aces during a 6-0 run gave Hawai’i an 8-2 lead in Set 2. The Ramblers pulled within one at 15-14 but UH stretched its lead to four at 21-17. A pair of Loyola attack errors gave the Warriors set point at 24-18 and Titriyski’s 10th kill closed out the set.
UH took a 10-7 lead in Set 3 after back-to-back LUC errors. The Warriors extended their lead to 17-12 after a 6-2 run that included five Rambler errors. In all, LUC committed 10 attack errors in the third set and hit .000 and UH only needed eight kills to pull out the set.
The teams play again on Friday at 7:00 p.m. at Bankoh Arena. Prior to the match, UH’s alumni will hold an all-alumni match at 4:00 p.m. Scheduled to participate are UH associate coach Kūpono Fey and Loyola Chicago assistant coach Dalton Solbrig.
PROVO, Utah — BYU women’s volleyball head coach Rob Neilson announced the hiring of assistant coach Chloe Hirst on Thursday afternoon.
Serving as the Aggies’ associate head coach for the last three seasons, Hirst was also an assistant coach during Neilson’s first three years in Logan. She helped USU to four Mountain West regular season titles and two Mountain West tournament titles.
Hirst was named a 2022 American Volleyball Coaches Association (AVCA) Thirty Under 30 award winner. Utah State had 10 all-conference honorees, with one conference player of the year, during her tenure.
Prior to her time with the Aggies, Hirst was the director of operations at both Utah and Weber State, and she served as a head coach with Club V. An outside hitter at Idaho State from 2013-17, she earned All-Big Sky honors as a junior and senior.
Originally from Bountiful, Utah, Hirst prepped at Woods Cross High School. She has bachelor’s (2016) and master’s (2017) degrees in physical education from Idaho State as well as an MBA from Utah State (2023).
The St. Augustine Record selects its annual All-County team for the top high school volleyball players in St. Augustine and St. Johns County.
Beachside senior Adriana Jeanpierre is the Record’s player of the year for volleyball. Although her natural position is setter, she lined up as outside hitter for four years and led the Barracudas in attacking statistics on the way to the Florida High School Athletic Association Class 5A regional finals. She has signed with Mississippi State University for college volleyball.
FIRST TEAM
S Erica Duffy, Sr., Beachside
Old Dominion commit displayed versatility with 352 assists, 162 kills, 227 digs.
MB Molly Fitzpatrick, Sr., Bartram Trail
Led Bears with 256 kills, adding 53 aces and 39 blocks; committed to Georgia College and State.
S Haydin Froehlich, Sr., Ponte Vedra
Prolific setter delivered 748 assists, plus 163 digs, 39 blocks, 43 aces, 51 kills; committed to North Florida.
OH Adriana Jeanpierre, Sr., Beachside
Delivered thunderous kills (367, .255 hitting percentage) with 275 digs, 31 blocks; headed to Mississippi State as setter.
MB Lily Keeley, Jr., Ponte Vedra
Wofford commit is a force at the net, with 202 kills (.347 hitting percentage) and 45 blocks.
L Isabella Taveras Seda, Jr., Beachside
Active libero finished with 495 digs, 63 assists; committed to Tampa.
S Mollie VanDeusen, Jr., Beachside
Florida State commit may be area’s most versatile player; 419 assists, 205 kills, 332 digs and 52 aces for Barracudas.
L Avery Webb, Sr., Ponte Vedra
Among Northeast Florida’s best in the back row with 350 digs, 47 assists, 50 aces; committed to Virginia Tech.
SECOND TEAM
S Jordan Gilbreath, Sr., Bartram Trail
OH Gracie Gorman, Sr., Tocoi Creek
OH Sophia Hayes, Sr., Nease
S Emi Mejia, Jr., St. Augustine
L Avery Misora, Sr., Bartram Trail
OH Amra Mulalic, Jr., Menendez
OH Jayden Roberts, Sr., Beachside
RS Vivi Woodbury, So., Ponte Vedra
Honorable mention
OH Parker Bradley, Fr., Bartram Trail; L Mel Carey, Jr., Tocoi Creek; MB Ellie Decker, Sr., Ponte Vedra; MB Tahlya Joyner, So., Bartram Trail; MB Keani Murray, Sr., Beachside; OH Jessie Rot, Sr., Menendez; S Brielle Rivers, Jr., Bartram Trail; OH Emma Campbell Strickland, Sr., St. Joseph; S Suzi Valbuena, Jr., St. Joseph; MB Neyzza Vega, Sr., St. Joseph; S Madie Wengert, Jr., Tocoi Creek.
It was another quick night of work for the No. 2 Hawaii men’s volleyball team, which swept No. 7 Loyola Chicago 25-18, 25-19, 25-15 tonight at Bankoh Arena at Stan Sheriff Center.
A crowd of 4,488 watched Hawaii (3-0) overwhelm the Ramblers (0-1) from start to finish.
Kristian Titriyski had a match-high 11 kills and Adrien Roure added eight kills for the Rainbow Warriors, who hit .426 as a team.
Middle blocker Justin Todd had three aces and sophomore Kainoa Wade had two aces late in the third set making his season debut.
Hawaii closed out the match on a 7-1 run.
The teams will play again on Friday night at 7.
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The 2026 edition of Major League Volleyball action opens up on Thursday night, and among those participating in this season’s action are six former Florida Gators who will represent the Orange and Blue in the nine-team league.
A pair of alumnae from the 2017 national championship team, Carli Snyder and Rhamat Alhassan, will join forces once again on the Grand Rapids Rise; another pair of UF teammates, Anna Dixon and Elli McKissock, have a spot on Atlanta Vibe’s roster. Meanwhile, former Vibe star Marlie Monserez will miss out on playing with those two former Gators, having signed with the San Diego Mojo after leading Atlanta’s offense the past two seasons.
After making her professional debut with Indy Ignite last season, Isabel Martin will join the Dallas Pulse in its inaugural campaign.
The Vibe hosts both of their opening-weekend matches: the Columbus Fury on Thursday and the Rise on Sunday. As for Snyder and Alhassan, it will be their first professional return to Florida when Grand Rapids debuts against the Orlando Valkyries on Friday.
Monserez makes her Mojo debut on Thursday on the road against the Omaha Supernovas before returning to the Sunshine State on Sunday to face the Valkyries; Martin faces her former team on Saturday in the Pulse’s first-ever match — a home opener against her former team, the Ignite.
About Major League Volleyball 2026
Major League Volleyball is the longest-running formal professional volleyball league for women in the United States and is now entering its third season. Designed to elevate the sport through world-class competition, commercial innovation, and cultural relevance, MLV brings together elite athletes, visionary leadership and global ambition. With alignment to USA Volleyball and a commitment to Olympic development, MLV serves as the premier pathway from professional play to the world stage.
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PROVO, Utah — BYU director of athletics Brian Santiago officially introduced Rob Neilson as the seventh head coach in BYU women’s volleyball program history on Thursday morning.
BYU director of athletics Brian Santiago’s opening statement “On behalf of BYU Athletics, this is an exciting day for the future of BYU women’s volleyball, and it’s my privilege to introduce to you Rob Neilson as our new head women’s volleyball coach. We were just talking a minute ago about the fact that he’s home. He talked about being at the basketball game last night, and said, ‘man, it’s amazing how many people that I know’. And I said, ‘because you’re home, this is you, this is your place. Your blood, sweat and tears are right here on this floor, and you helped us hang one of those banners up there as a national champion.’ We’re super grateful to welcome you back to BYU, Rob, especially with Sarah, your sweet wife, and your children. You’re part of our family and our BYU family, and we couldn’t be more excited.”
“We’re also super excited for you to lead these incredible young women that are over here on the side. These are some of the most remarkable student athletes anywhere in the country, and we’re super grateful that the program is in such a strong position as we segue into the future of BYU women’s volleyball. We’re grateful to have your parents here. Thank you, it’s a pleasure to have you be here, and you’re part of our family as well.”
“I just want you to turn around for a second, Rob. You’re going to see it in just a second. You’ve got coaches and support staff across this way that are super excited to welcome you into the family. The future of BYU volleyball is strong. We have a top-15 program. In a lot of situations when there’s transition, you’re building and you’ve got to start from scratch, but we’re super fortunate that our volleyball program is in such a strong position, and we’re super grateful for the leadership that the volleyball program has had in the last 10 years, the fact that we have such a strong program that’s nationally relevant as we continue to chase greatness and do it the BYU way. We’re grateful that we get to do it from a position of strength, and it starts every day with these incredible young women. So on behalf of all of us at BYU, let’s welcome our new head women’s volleyball coach, Rob Nielsen.”
BYU women’s volleyball head coach Rob Neilson’s opening statement “It is good to be home. It is the honor of a lifetime to get to coach at this university that I love so much, on this court, in this venue that is the best volleyball venue in the entire country. I love BYU, and I love BYU volleyball. Thank you to the Board of Trustees, President Shane Reese, Vice President Vorkink, Brian Santiago and Chad Lewis, for your trust and for the opportunity. This is amazing, and I go way back. I’ve known Brian for 25 years. President Reese used to come into our practices when he was a statistics professor and run regressions and analyzes on how we could play the game better 25 years ago. We’d play a volleyball match, and Chad Lewis, this Super Bowl champion and Pro Bowl tight end, would come up to me outside the Student Athlete Building and say ‘Rob, you just played the most amazing match.’ And I think, first of all, how are you watching our matches? And secondly, how do you know who I am and remember my name, and it’s just an incredible group of leadership. I’m so honored to be led by you and supported by you, and I can’t wait to begin.”
“BYU volleyball has an incredible legacy from from Carl (McGown) to Tom (Peterson), to Chris McGown, to Shawn (Olmstead), now on the men’s side, and then, of course, the women’s side, from Elaine (Michaelis), to Jason (Watson), to Shawn (Olmstead) on the women’s side, and to Heather (Olmstead). There is an incredible legacy here to build on, and I’m so excited to be able to push it forward. What an honor to be able to build on what amazing athletes and coaches have built here. Some of the greatest coaches in the nation have come from BYU volleyball. I just want to say thank you to the mentors of mine in the game, obviously, Carl and Chris McGown, John Speraw, Mike Wilton and Hugh McCutcheon. I’ve been honored to be around some of the greatest coaches in volleyball history, and they’ve taught me what championship culture and process looks like. I hope some of that is rubbed off, and I’m excited to share it with our our team.”
“Every BYU coach that’s here and that’s not here. I’m amazed to watch the phenomenal things that are happening around this athletic department. We’re winning in every sport at a high level, and doing it with amazing people that have and share amazing values. I can’t wait to learn from you and be with you and cheer you guys on as you go and do amazing things. Thank you to the amazing staff members. I keep telling people, I’ve met 40 people in the last two days that have an influence over our program and first off, it’s amazing that we have so much support. I’m amazed at the support that we have here at BYU. But of those 40 people I know, 30 of them from 10 years ago that are still around, and it’s just been an amazingly beautiful reunion. It just it feels like home everywhere that I turn.”
“It’s not lost on me that I get to live my dream because of the blood, sweat and tears of our athletes and staff at Utah State, and because of the support of the administration and the community that was so amazing. I love the spot where the sagebrush grows. I’m going to miss it. Sarah and I poured our hearts into that community, and the abundance of love that we got in return is something that we will never forget. I’ve had multiple opportunities to leave there for some big time opportunities, and every time I stayed, more and more I realized that it would take somewhere truly special to tear me away from that spot and this is that place. It’s our promise, Sarah, and mine, that we will pour our hearts into this town, this community, this department, to this fan base and and to these athletes. Loving these women and mentoring them to be the best that they can possibly be, to fulfill their divine potential, their limitless potential, is our directive, and it’s our aim.
“To my incredible wife, I love you, Sarah, to our children, Etta, Liam, Charlotte, Whit and Lois, thank you for your support and your sacrifices that allow me to go chase my dreams. You’re absolutely the best part of who I am.”
“I’m excited for the incredible staff that I get to work with. Thrilled to announce that we just hired Chloe Hirst, who was our associate head coach at Utah State, and so excited to work with her. She is all time good. Together we’ll recruit the best Latter-day Saint players, the best non-Latter-day Saint players, the best international players, playing in front of the ROC, in the best venue in the country, is where many of the best athletes in the country will want to be. We’re going to bring the best teams to play against us in Provo in big time non-conference matches. We’re going to compete with and we’re going to beat the best to become the best versions of ourselves.”
“Finally, to this amazing team of women, thank you for your trust. Thank you for who you are. It’s been amazing to just chat with you the last few weeks. I can’t tell you every conversation that I’ve had has been finished with them asking ‘what help do you need, what can we do for you guys?’ It’s rare, and it’s amazing, and it’s powerful. I’m excited to compete with you, to work with you, to fail with you, to succeed with you, and to grow with you. These will be some of the greatest years of of your life. It’s not going to be easy. It will ask everything of you, but your experiences will influence and inform the rest of your lives for the better. I was lucky to be part of that last 2004 national championship team, and when we get together, we don’t talk about the games, we don’t talk about the wins, we talk about the process, the practices, the trash that we talked to each other, the relationships that we had and the effort that we went through that allowed us to go and do great things. I can’t wait to embark on that process with you guys. It’s going to take your blood, your sweat and your tears, but championship moments await those of us who will dare greatly. So let’s go do great things. Go Cougars.”