I traveled to Lillestrøm, Norway, in late June for the annual United Nations Internet Governance Forum (IGF). Unlike many UN gatherings that primarily involve government officials, the IGF is a multistakeholder event, bringing together representatives from governments, universities, advocacy groups and the tech industry from around the world. I attended on behalf of ConnectSafely, the nonprofit internet safety organization where I serve as CEO.

Google has officially began rolling out its Gemini AI assistant to Pixel Watch users through the Play Store. The update promises to improve the smartwatch experience by bringing AI-driven features natively to the wearable.

It’s expected that the rollout will be finished for all qualified users in a few weeks.

Gemini AI Boosts Smartwatch Features

With Gemini along for the ride, Pixel Watch users can now experience smarter, more intuitive interactions on their wrist. As revealed in a Pixel Watch community post on July 9, the update allows natural conversations with the AI, much like how users interact with Gemini on Android phones.

Google brings the AI assistant to make daily activities simpler. Since Gemini assists in simplifying tasks through uncomplicated voice commands, it does not matter if you’re dealing with emails, playlist choices, or even calendar events.

Furthermore, users may even utilize the assistant for navigation using Google Maps, thereby making Gemini a useful hand when on the move.

How to Enable Gemini on Pixel Watch

Once the Play Store update finds its way onto a user’s Pixel Watch, they will be notified that Gemini is available. Users can also enable it manually by launching Gemini on their paired Android phone and going through the in-app instructions to activate it on their watch.

What’s worth mentioning here is that availability can differ based on variables such as device model, language preferences, country, and subscription type, according to Android Central.

Users who are connected to corporate accounts can also have varying functionality based on settings provided by their organization.

More Personalized Experience is What Pixel Watch Users Need

Google highlights that Gemini is intended to introduce a “more natural and interactive way” to engage with your Pixel Watch.

Through the introduction of AI onto the wrist, the watch is no longer simply a fitness tracker or notification center. It’s now a personal assistant with real-time decision-making and personalized recommendations.

Imagine having the ability to request your watch for your upcoming meeting information, create a to-do list, or receive email summaries without ever laying hands on your phone. All of these features become easily available and simple to execute with Gemini using plain voice commands.

Prepping for the Pixel Watch 4 Launch

Surprisingly, this update comes before the expected Pixel Watch 4 launch later this year. Many predicted that Gemini integration would be released on the new device alone, but Google chose to roll it out early to existing Pixel Watch users.

The new Pixel smartwatch is bound to have a faster chip, better battery life, and Google’s updated Material 3 Expressive UI. Google knows the current trend to get ahead of everyone: incorporating an AI-centric experience into its next-gen wearables.

Electric Hydrofoil Surfboards Market

As per MRFR analysis, the Electric Hydrofoil Surfboards Market Size was estimated at 45.94 (USD Billion) in 2024. The Electric Hydrofoil Surfboards Market Industry is expected to grow from 48.62 (USD Billion) in 2025 to 80.89 (USD Billion) till 2034, at a CAGR (growth rate) is expected to be around 5.82% during the forecast period (2025 – 2034).

The electric hydrofoil surfboard market is an emerging segment within the water sports industry, combining the thrill of surfing with cutting-edge technology. Electric hydrofoil surfboards use a hydrofoil design that lifts the board above the water’s surface, allowing riders to glide smoothly and effortlessly, powered by an electric motor. This innovation offers a unique riding experience, making it increasingly popular among water sports enthusiasts.

Significance of the Electric Hydrofoil Surfboards Market

The electric hydrofoil surfboard market is significant for its potential to revolutionize water sports. By providing a new way to experience surfing, these boards attract a broader audience, including those who may not have traditional surfing skills. The market contributes to the growth of recreational water activities and promotes innovation in watercraft design and technology.

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Current Trends

Several trends are currently shaping the electric hydrofoil surfboard market:

Rising Popularity of Water Sports: An increasing interest in water sports and outdoor activities is driving demand for innovative products like electric hydrofoil surfboards.

Technological Advancements: Continuous improvements in battery technology, motor efficiency, and design are enhancing the performance and accessibility of electric hydrofoil surfboards.

Sustainability Focus: As consumers become more environmentally conscious, there is a growing demand for eco-friendly water sports equipment, including electric hydrofoil surfboards that produce no emissions during use.

Market Drivers

The growth of the electric hydrofoil surfboard market can be attributed to several key drivers:

Innovative Riding Experience

Electric hydrofoil surfboards offer a unique and exhilarating experience, allowing riders to glide above the water and achieve higher speeds than traditional surfing. This innovation attracts thrill-seekers and water sports enthusiasts.

Accessibility for Beginners

The ease of use associated with electric hydrofoil surfboards makes them accessible to beginners. The electric motor provides assistance, allowing users to learn and enjoy riding without needing advanced surfing skills.

Advancements in Battery Technology

Improvements in battery technology have led to longer ride times and faster charging capabilities, making electric hydrofoil surfboards more practical for consumers. This advancement enhances the overall user experience.

Growing Interest in Eco-Friendly Products

As consumers increasingly prioritize sustainability, electric hydrofoil surfboards, which produce no emissions during operation, appeal to environmentally conscious buyers looking for green alternatives in water sports.

Key Companies

Several major players dominate the electric hydrofoil surfboard market, each contributing to its growth and innovation:

Lift Foils

Lift Foils is a pioneer in the electric hydrofoil surfboard market, known for its high-quality boards and advanced technology. The company offers a range of models catering to different skill levels and preferences.

Fliteboard

Fliteboard is another leading manufacturer of electric hydrofoil surfboards, recognized for its innovative designs and performance. The company focuses on creating products that deliver an exceptional riding experience.

eFoil

eFoil, developed by Lift Foils, has gained popularity for its user-friendly design and performance. The brand emphasizes accessibility and fun, appealing to a wide range of consumers.

Waydoo

Waydoo is known for producing affordable electric hydrofoil surfboards without compromising on quality. The company’s commitment to innovation and performance has made it a notable player in the market.

Radinn

Radinn specializes in electric surfboards and hydrofoils, offering customizable options and advanced technology. The company focuses on providing a unique riding experience for enthusiasts.

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Market Restraints

Despite its growth potential, the electric hydrofoil surfboard market faces several challenges:

High Initial Costs

The cost of electric hydrofoil surfboards can be relatively high, which may deter some potential buyers. The price of advanced technology and materials contributes to the overall expense.

Limited Awareness and Education

As a relatively new product category, there may be limited awareness and understanding of electric hydrofoil surfboards among consumers. Educating potential buyers about the benefits and features is essential for market growth.

Regulatory Challenges

Regulatory issues related to watercraft use and safety can pose challenges for manufacturers and consumers. Compliance with local laws and regulations is necessary to ensure safe and legal operation.

Market Segmentation Insights

The electric hydrofoil surfboard market can be segmented based on several criteria:

Type of Board

All-in-One Boards: Complete packages that include the board, battery, and remote control, designed for ease of use.

Modular Boards: Boards that allow for customization and upgrades, appealing to enthusiasts who want to personalize their equipment.

Skill Level

Beginner Boards: Designed for ease of use, these boards often feature stability and user-friendly controls.

Intermediate and Advanced Boards: Offer more performance-oriented features, catering to experienced riders seeking speed and agility.

Geographic Regions

North America: Dominates the electric hydrofoil surfboard market due to high consumer interest in water sports and outdoor activities.

Europe: Experiencing growth driven by increasing participation in water sports and a focus on sustainable products.

Asia-Pacific: Emerging as a significant market, particularly in countries with strong water sports cultures, such as Australia and Japan.

To explore more market insights, visit us at: https://www.marketresearchfuture.com/reports/electric-hydrofoil-surfboards-market-26308

Future Scope

The future of the electric hydrofoil surfboard market looks promising, with several emerging trends and innovations expected to drive growth:

Technological Innovations

Continued advancements in battery technology, motor efficiency, and materials will enhance the performance and accessibility of electric hydrofoil surfboards, attracting more consumers to the market.

Expansion of Rental Services

The growth of rental services for electric hydrofoil surfboards, especially in tourist destinations, will provide greater access for consumers who may not wish to purchase their own boards.

Increased Focus on Safety Features

As the market matures, manufacturers will likely prioritize the development of advanced safety features, such as automatic shut-off systems and improved stability controls, to enhance user confidence.

Collaborations and Partnerships

Collaborations between manufacturers and water sports brands or resorts will help promote electric hydrofoil surfboards, increasing visibility and accessibility for potential buyers.

The electric hydrofoil surfboard market is poised for significant growth, driven by the demand for innovative water sports experiences, advancements in technology, and a focus on sustainability. While challenges such as high costs and regulatory issues exist, the opportunities for innovation and market expansion are vast. As consumer interest continues to rise, electric hydrofoil surfboards will likely become a popular choice for water sports enthusiasts seeking thrilling and eco-friendly experiences on the water.

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Artificial intelligence may be stealing headlines, but the real investment boom lies one layer deeper: in the data analytics platforms quietly powering real-time decisions across every sector from healthcare to professional sports.

As the global analytics market races toward a projected $150 billion by 2030, smart capital is flowing not just to flashy AI front-ends—but to the infrastructure, algorithms, and intelligence layers that make those front-ends possible.

And few sectors illustrate that better than sports.

Why Sports Is a Data Gold Mine

Professional sports used to be driven by instinct. Now, it’s all about insight. From NBA courts to Premier League pitches, real-time analytics platforms are transforming how coaches, leagues, and fans interact with live events.

The global sports analytics market, expected to top $13 billion by 2030 (per Research and Markets), is growing at over 22% annually. It’s no longer just about player stats—it’s about dynamic visualizations, predictive modeling, and real-time engagement.

“We’re shifting from gut-based calls to explainable, data-driven experiences,” says Robert Kraft, CEO of Atlas World Sports, an AI-native platform delivering real-time fan intelligence and contextual insights.

“Whether you’re a coach or a fan, personalized prediction is the new baseline.”

Atlas, currently in a Series A round backed by Starkel Capital and managed by DelMorgan & Co., is building the next-gen interface for how users interact with live sports—prioritizing context, clarity, and algorithmic storytelling.

The Bigger Picture: Vertical AI Is Eating the World

The data gold rush goes far beyond sports. In 2023, over $50 billion in venture capital poured into AI and analytics startups globally. While general-purpose AI gets attention, it’s vertical-specific intelligence platforms—focused on sectors like healthcare, finance, logistics, and sports—that are attracting serious institutional dollars.

Companies like Second Spectrum (NBA and MLS analytics) and Sportradar (integrity and performance monitoring, market cap ~$3.6B) aren’t consumer-facing—but they’re building the decision-making rails that power the entire industry.

“Sports is just a microcosm,” says Kraft. “The core idea—real-time prediction, contextual insight, behavioral engagement—is playing out in finance, retail, even manufacturing. We just happen to have front-row seats.”

Why This Is an Investor Moment

Three macro trends are converging to create the perfect environment for analytics platforms to thrive. First, infrastructure is ready. With the rise of 5G networks, edge computing, and low-latency streaming, the technology is finally in place for real-time data delivery and closed feedback loops. Second, consumer and executive behavior has shifted. People now expect intelligent suggestions and explainable decisions—on everything from what to watch to how to allocate capital. And third, governments around the world are modernizing digital policies, opening up new markets for cross-border SaaS and enterprise analytics platforms.

Unlike the high churn of B2C apps, B2B analytics platforms—especially those focused on infrastructure—can scale more efficiently and secure long-term contracts with leagues, enterprises, and institutions. For investors, this means more stability, higher retention, and stronger margins over time.

Where It’s Going Next

The real breakthrough is interaction. Whether you’re tracking a pitch, a portfolio, or a patient, the future isn’t just about showing users data—it’s about helping them understand what it means in the moment. That’s why companies like Atlas are doubling down on explainable AI.

“We’re not just throwing numbers at users,” says Kraft. “We’re helping them see the ‘why’ behind every moment—because that’s what builds trust.” This new generation of analytics isn’t about replacing human intuition. It’s about amplifying it—with real-time, contextual, and actionable intelligence.

Bottom Line for Investors

The convergence of real-time data delivery, vertical AI applications, and behavioral demand is creating an inflection point across multiple industries. Analytics platforms aren’t just supporting enterprise—they’re redefining it. And the firms enabling that shift—from sports to fintech to healthcare—are positioned for outsized returns in the years ahead.

Highlights

• Landmark multi-year agreement strengthens UFC GYM and MMA.INC alliance, supporting the global rollout of 45 new gyms in 2025 and accelerating the expansion of UFC GYM’s high-growth BJJ program—powered by MMA.INC’s category-leading software.

• BJJLink.com is the definitive all-in-one operating system for martial arts-first businesses—optimizing member management, driving revenue growth, and unlocking scalable monetization for franchisees.

• Builds on MMA.INC and UFC GYM’s broader strategic partnership to integrate the Warrior Training Program across a network of 150+ locations worldwide.
  

New York, NY, July 10, 2025 (GLOBE NEWSWIRE) — Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company”), an NYSE American listed innovator at the intersection of combat sports and digital transformation, has announced an expansion of its strategic technology partnership with UFC Gym Group who are selecting BJJLink.com as the official gym management software platform for all new UFC GYM BJJ franchise studios.

This extension of the existing Software-as-a-Service (SaaS) agreement follows UFC GYM’s landmark global expansion announcement in February and solidifies a deeper alignment between UFC GYM’s fast-growing Brazilian Jiu-Jitsu (BJJ) program and MMA.INC’s category-leading gym software. This announcement capitalizes on the growth in BJJ, reinforced by UFC’s recent launch of their new premier BJJ live event series, UFC BJJ 1.

BJJLink.com, powered by MMA.INC’s Martial Arts Technology, will serve as the digital backbone of UFC GYM’S new BJJ franchise studios. Designed specifically for martial arts-first businesses, the platform equips franchisees with a modern, all-in-one operating system that streamlines member management, drives revenue, and unlocks new monetization opportunities. Key features include:

• Mobile check-in and self-service kiosk systems to reduce front-desk friction and enhance member experience

• Curriculum and belt progression management with digital tracking tools aligned to structured programs

• Smart class and staff scheduling with real-time attendance and performance visibility

• Payment infrastructure, including recurring billing, retail sales and a customizable in-app transaction layer that supports Stripe and a growing list of other global processors

• Referral tracking and affiliate logic to power grassroots growth and incentive campaigns

• Built-in CRM and e-commerce automation, enabling franchisees to engage leads, sell merchandise, and convert visitors, all from one centralized platform

Under the terms of the expanded agreement, UFC GYM franchisees will gain access to BJJLink Admin+, a powerful all-in-one platform designed to simplify operations and drive growth. UFC GYM BJJ Studio Franchisees will benefit from streamlined class scheduling, automated billing, digital curriculum tools, and built-in referral tracking, removing administrative overhead and enabling staff to focus on member experience. Standardized pricing across locations and centralized reporting through a master admin dashboard provide both flexibility and oversight, helping franchisees scale confidently while staying aligned with brand standards.

“The BJJLink platform offers an intuitive and powerful back-end that empowers our coaches and BJJ studio franchisees to focus on what matters most, training and community,” said Adam Sedlack, CEO of UFC GYM. “This agreement gives us the technical scalability and operational consistency needed to support our ambitious rollout of new BJJ studios globally.”

The new UFC GYM BJJ studios, purpose-built spaces dedicated to Brazilian Jiu-Jitsu, are part of UFC GYM’s mission to redefine fitness and martial arts for modern athletes. The brand plans to open more than 45 new gyms in 2025, with many of the BJJ-first models ranging from 2,000 to 5,000 square feet and featuring advanced mat spaces, recovery zones, and family-friendly programming.

“This extension validates our shared belief that the future of martial arts training is both physical and digital,” said Nick Langton, CEO of MMA.INC. “We’re proud to be the technology engine behind UFC GYM’s BJJ studio model and to deepen our long-standing relationship with the preeminent name in martial arts training.”

BJJLink is already used by hundreds of martial arts academies around the world and has seen increased demand from franchise operators seeking more streamlined onboarding, revenue analytics, and student engagement tools.

MMA.INC and UFC GYM intend to co-launch the new BJJLink-powered UFC GYM BJJ studio software at select international locations during H2 of 2025.

MMA.INC’s recently announced an international push, expanding BJJLink into Latin America and launching a marquee partnership with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie.

About Mixed Martial Arts Group Limited

MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:

With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.

For more information, visit www.mma.inc or follow us on social media:

ABOUT UFC GYM^®

UFC GYM^® is the first major brand extension of UFC^®, the world’s premier MMA organization, created in alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM’s TRAIN DIFFERENT^® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With over 150 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically and internationally. For more information, please visit www.ufcgym.com.

Follow UFC GYM through the below platforms:

• FACEBOOK – Facebook.com/UFCGYM

• YOUTUBE – Youtube.com/UFCGYM

• INSTAGRAM, TIKTOK & X – @UFCGYM
  

Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

Media Contacts

Mixed Martial Arts Group Limited
E: peter@mma.inc

Tacoma Public Schools and LeMay — America’s Car Museum have signed a formal agreement to co-develop a state-of-the-art innovation and technology center designed to prepare students for the careers of tomorrow, the museum announced today.

The facility will be built on the museum’s campus in downtown Tacoma and is expected to open in fall 2027. It will serve as a regional hub for immersive, real-world connected learning, according to a news release.

Programming will include competitive robotics, e-sports, technology innovations through application, as well as automotive-connected audio engineering, customization, and modification. These experiences are designed to ignite curiosity, build technical skills, and connect students to future careers in engineering, technology, and a landscape grounded in the future of work, the released noted.

“This partnership represents a bold step forward in connecting education to industry,” Tacoma Public Schools Superintendent Josh Garcia said in a statement. “This will be a launchpad for student innovation, rooted in Tacoma’s industrial legacy and built for the future.”

The announcement follows a similar deal between Tacoma Public Schools and the Port of Tacoma, where the school district is building Maritime | 253 to teach maritime-related skills and more with course tracks in manufacturing, skilled trades, maritime sustainability, transportation, technology, and logistics.

“This partnership reflects our deep commitment to both preserving automotive heritage and inspiring the next generation of innovators,” David Madeira, vice chair of America’s Automotive Trust and CEO of LeMay — America’s Car Museum, added in the release. “By integrating this innovative hub into our campus, we’re not only expanding the educational reach of the museum — we’re helping shape its future.”

The museum is acquiring 1 acre along D Street, a parking lot between the museum and Tacoma Dome, from the city as an option under the original agreement that gifted 7.75 acres in the early 2000s to build the museum, which later opened in 2012. The new site, where the innovation and technology center will be built, will bring the museum’s total footprint to almost 9 acres, according to a museum spokesman.

Tacoma Public Schools has released a Request for Qualifications to select a design-build team, while the museum begins its master-planning process. The new building will not be attached to the museum, but its design is expected to complement it. The partners will begin the design phase together.

The center is funded by 2024 Tacoma Public Schools bond dollars. The museum will own the land and building. Tacoma Public Schools is paying for the construction of the building and will lease and occupy it for at least 30 years once the construction is finished, the museum spokesman explained.

“We’re not just designing a building — we’re delivering a launchpad for the next generation of thinkers, makers, and doers,” said Adam Kulaas, director of innovative learning for the school district. “This is where Tacoma’s grit will come to life through relevant, real-world application. It’s bold, it’s hands-on, and it’s exactly the kind of disruption for better that education needs right now.”