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Inside Kim Mulkey's call for NIL support at LSU

On Thursday, LSU basketball coach Kim Mulkey did something unexpected: she asked for help. In a back room at Mansurs on the Boulevard, she met with eight Baton Rouge women — not to talk about X’s and O’s but about money. Some of the women were die-hard fans. At least one admitted she didn’t know […]

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Inside Kim Mulkey's call for NIL support at LSU

On Thursday, LSU basketball coach Kim Mulkey did something unexpected: she asked for help.

In a back room at Mansurs on the Boulevard, she met with eight Baton Rouge women — not to talk about X’s and O’s but about money. Some of the women were die-hard fans. At least one admitted she didn’t know “what a free throw does.” That didn’t matter. Mulkey was there to explain how women’s sports survive in today’s world.

Thanks to the transfer portal and the rise of name, image and likeness — which allows athletes to earn money while still in school — recruiting has become a high-stakes game.

Lori Brocato LeBlanc, Rose Marie Fife, Kim Mulkey, Jennifer Waguespack, Lisette Prieto, Alli Sims Roberts, Lexie Polito, Jennifer Roberts and Kim Wampold met for lunch on Thursday, May 1, at Mansur’s on the Blvd. to discuss the changing landscape of women’s basketball — and what local women can do to help.  BY JAN RISHER | Staff writer

Once the ladies took their seats, Champagne in hand, Mulkey — who has “never had a drop of alcohol or coffee” — told them she’s not a fundraiser and doesn’t enjoy playing that role.

To stay in the game, in every sense, Mulkey has got to figure out a way to supplement the money the women’s basketball program gets from the LSU athletic department.

“I want to educate you in a way where you understand what’s going on. LSU takes care of me, OK? Our coaches are well paid, I’m well paid,” Mulkey said. “But this NIL, here’s the deal …”

Mulkey gave a crash course on college sports economics — the tectonic shifts of NIL and the power and reach of “television money.”

LSU coach Kim Mulkey is flanked by Rose Marie Fife and Jennifer Waguespack at a private luncheon to raise awareness about the fund raising involved to recruit. The luncheon was held at Mansur’s on the Blvd. in Baton Rouge. BY JAN RISHER | Staff writer

“For all of us in athletics, we’ve got to pull for football, and we’ve got to pull for men’s basketball because the NCAA Tournament is where the men in basketball get the money and we reap it. When we get to the College Football Playoffs, we reap it.”

Mulkey explained that none of the big women’s basketball programs make money — not LSU, not UConn, not Tennessee, not even South Carolina, a program that generated nearly $5.9 million in revenue in fiscal year 2024. The program’s expenses, however, were at $11.5 million, resulting in a $5.6 million loss. 

“Even though you win national championships and you get to the tournament, there’s no dollar value from TV that they’re paying the same way they do for the men, right?” Mulkey said.

LSU coach Kim Mulkey gets a hug from LSU former player and current Chicago Sky forward Angel Reese (5) before the game against the Brazil National Team on Friday, May 2, 2025 at the PMAC in Baton Rouge, Louisiana. STAFF PHOTO BY MICHAEL JOHNSON

Most of the women gathered previously had understood NIL to mean that an individual player can get a contract with a sponsor — like Olivia Dunne and Flau’jae Johnson have done — and not that university athletic programs had to guarantee top dollar to athletes to persuade them to sign on the dotted line.

For star players, Mulkey explained, the program itself has to offer what amounts to an annual salary — $400,000 or more for top women’s players, and even higher for the men.

Recruiting wins like LSU getting former South Carolina player MiLaysia Fulwiley don’t come cheap. When asked what a player like Fulwiley costs, Mulkey said that “some kids can be $400,000. Some kids can be $500 grand.”

LSU director of player personnel and influence Jennifer Roberts on the court in an exhibition game against Loyola, Wednesday, November 1, 2023, at the LSU PMAC in Baton Rouge, La. STAFF PHOTO BY HILARY SCHEINUK

Jennifer Roberts, an LSU assistant coach who has been with Mulkey since her days at Louisiana Tech, said she organized the lunch to help get the word out. 

“Kim is the only boss that I’ve ever had,” Roberts said. “I went straight to work for her (after college) and she is tired.”

These were seasoned lunch-goers, but this gathering wasn’t a typical midday meet-up. The conversation zigzagged. At times, it was hard to follow the many tangents. There were questions about how to ensure that the money they give to the Tiger Athletic Foundation goes to support the women’s program. They started brainstorming ways to reach the fundraising gap.

LSU director of player personnel and influence Jennifer Roberts coaches in an exhibition game against Loyola, Wednesday, November 1, 2023, at the LSU PMAC in Baton Rouge, La. STAFF PHOTO BY HILARY SCHEINUK

Then someone tossed out a name that made everyone perk up: Britney Spears.

Mulkey is a big fan. She and Spears both grew up in Tangipahoa Parish. Both played point guard on their high school basketball teams. The group wondered aloud whether Spears might be willing to lend her celebrity to the cause.

Lexie Polito attended the luncheon because she’s been a longtime Mulkey fan. Originally from Ruston where Mulkey played college ball and became an assistant coach, Polito said that “shocked” was not the right word to describe her takeaway from the lunch. 

She added that she was happy to be part of a group of women who want to help, “not only for LSU women’s basketball, but primarily for coach Mulkey.”

Lexie Polito, center, celebrated her birthday at the luncheon with LSU coach Kim Mulkey. From left to right, Allie Sims Roberts, Polito, Jennifer Roberts and Kim Wampold.  BY JAN RISHER | Staff writer

“I’m more in awe of coach Mulkey and her genius in coaching — and that she has to raise money to recruit more,” Polito said. 

Mulkey explained that the pay-to-play conundrum is the reason Nick Saban left coaching. He didn’t sign up to raise money that would allow him to recruit student-athletes. Even though everyone involved wants the athletes to get their due, Mulkey says the current system isn’t sustainable.

Mulkey said Roberts arranged the luncheon not just to educate — but “to keep me from retiring.”

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One SEC program reportedly spent over $31 million in NIL money in 2024

With the new House Settlement, the NIL era has changed with schools allotted $20.5 million to spend on their athletics — figuring out how to divide that figure is another story. Prior to the groundbreaking settlement, schools used collectives and, let’s be honest, bag men to help pay the athletes. One number came to light […]

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With the new House Settlement, the NIL era has changed with schools allotted $20.5 million to spend on their athletics — figuring out how to divide that figure is another story.

Prior to the groundbreaking settlement, schools used collectives and, let’s be honest, bag men to help pay the athletes. One number came to light recently, and that regards the Missouri Tigers of the SEC. According to the St. Louis Post-Dispatch, the Tigers had over $31 million in NIL money to pay their athletes in 2024.

“The records show that nearly two-thirds of the money in 2024 went to football players and about a fourth to men’s basketball. The remainder was split among baseball, women’s basketball and lower-profile programs.”

Missouri Tiger

Denny Medley-Imagn Images

Did it pay off? Well, in 2023, the football program won 11 games, and in 2024, Missouri went 10-3. The Tigers lost to Texas A&M, Alabama, and South Carolina. The Tigers returned veterans like QB Brady Cook and WR Luther Burden, who both received big paydays to return to Mizzou. Playing in the vaunted SEC against the likes of Bama, Georgia, Texas, Tennessee, and LSU, among others, is no easy task. The collectives and boosters wanted to make sure the Tigers could compete on the football field.

Then in men’s basketball, the Tigers returned to the NCAA Tournament for the first time in two seasons. Missouri was bounced in Round 1 against Drake. But, Missouri fielded a 22-11 team that made Mizzou fans excited for the first time in a few seasons.

There is no doubt that NIL plays a huge part in what teams do year in and year out. Now with the revenue sharing model, Missouri can focus money on the football team, and still remain competitve in the SEC.

– Enjoy more NIL Daily on SI –

Dan Mullen admits one area where UNLV blows Florida away

Legendary college football coach gives unfiltered take on NIL and transfer portal

Behind-the-scenes details of Nico Iamaleava’s UCLA saga reported on Monday

Athletic Directors reveal which sports will benefit from the House Settlement, revenue sharing

Urban Meyer crowns a new king in the race for college football conference supremacy



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Manning to Join Athletes in Action Tour to Czech Republic

MANHATTAN, Kan. – Rising junior Taj Manning has been selected to join the Athletes in Action Basketball international tour this summer, traveling to the Czech Republic from June 28 to July 11.   Manning will be part of a select team comprised of eight college basketball players from across the country. The team will complete […]

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MANHATTAN, Kan. – Rising junior Taj Manning has been selected to join the Athletes in Action Basketball international tour this summer, traveling to the Czech Republic from June 28 to July 11.
 
Manning will be part of a select team comprised of eight college basketball players from across the country. The team will complete in exhibition games against the Czech Republic’s U20 and U23 national teams while also participating in outreach activities, including a one-day youth basketball camp and coaching clinic.
 
The Grandview, Mo., native has seen action in 22 games with a start in his K-State playing career, including 14 games with a start as a redshirt freshman in 2023-24.
 
Athletes in Action is a faith-based organization that partners with college athletes across the country, organizing sports tours and leadership training experiences aimed at fostering personal development and global impact.
 
 
How to follow the ‘Cats: For complete information on K-State men’s basketball, visit www.kstatesports.com and follow the team’s social media channels on Twitter, Instagram and Facebook.





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How might House settlement affect college baseball?

Conversations about the House settlement have predictably centered on how schools might deploy funds to football and men’s basketball, but there are plenty of other sports that might see benefits from a new structure — perhaps none more than baseball. Baseball might be one of the biggest winners in the passage of the settlement, as […]

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Conversations about the House settlement have predictably centered on how schools might deploy funds to football and men’s basketball, but there are plenty of other sports that might see benefits from a new structure — perhaps none more than baseball.

Baseball might be one of the biggest winners in the passage of the settlement, as I wrote in this week’s magazine.

At a base level, seeing its longstanding scholarship limit of 11.7 erased in favor of roster limits allows for schools with baseball aspirations more access to fully fund scholarships in the sport.

South Carolina, Florida State, Clemson and Tennessee are just a few of the schools that are expected to add a significant number of scholarships moving forward, while revenue share and NIL figure to factor in significantly.

That also comes as schools continue to invest considerable resources into coaching contracts and facilities across the sport.

“It’s really the only sport that was so low and underfunded on the scholarship side that the first thing with the scholarship limits going away, it’s like, ‘OK, how fast can we get those to 25, 30, 34, whatever it is,’” South Carolina AD Jeremiah Donati told me. “Oh, and, by the way, you’ve got to pay ’em. It’s like a double dip.”

This also opens the door for a handful of mid-majors that are willing to invest more in baseball. College of Charleston is expecting to share between $300,000 and $500,000 with its baseball team.

“We haven’t been to the tournament in 11 years now,” said College of Charleston AD Matt Roberts. “And when you look up the street and you see Coastal [Carolina] going back [to the College World Series] — we beat them twice this year — you know it’s possible. Every year in the tournament, there’s always that team, and we’ve got to get back in the tournament. Rev share gives our coaching staff a chance to put together a competitive roster to do that.”

College baseball has always been hamstrung by scholarship limits. In this new revenue sharing world, the sport might just be ready for a significant cash infusion.



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You’d Love To Have Vandy QB Diego Pavia, Who Turned Down $4 Million, On Your Team

So Vanderbilt quarterback Diego Pavia oozing confidence is something that turns you off about rhe playmaker that resides in Nashville? Stop, you know that type of swagger would be welcomed on your favorite college football team. And if you’re denying it, you are most likely just hating on the young man who doesn’t have a […]

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So Vanderbilt quarterback Diego Pavia oozing confidence is something that turns you off about rhe playmaker that resides in Nashville? Stop, you know that type of swagger would be welcomed on your favorite college football team. And if you’re denying it, you are most likely just hating on the young man who doesn’t have a filter. 

Pavia captured the attention of the college football world during his time at New Mexico State, most likely when he took his team to Auburn and derailed the Tigers, as Hugh Freeze watched from the opposing sidelines. He again bested Auburn when he was the Vanderbilt quarterback last season, and did so in the same venue. 

You could say that Diego Pavia owns the state of Alabama, being that he helped the Commodores shock the Crimson Tide’ last season in Nashville, sending shockwaves throughout college football. But, just because the young man walks around with the same type of swagger that most fans would love to have on their team, he’s somehow delusional. 

On Tuesday, an interview with the ‘Bussin’ With The Boys’ crew once again threw him into the spotlight, with his take on playing in the Big Ten, while also throwing some interesting shade at the Tennessee football program, by talking up for his own Vanderbilt team. 

Oh my goodness, the audacity of this quarterback to promote his own football team, while pointing out that they are going to beat Tennessee this season, and subsequently run the state when it comes to NIL. 

“Vanderbilt is gonna run Tennessee after this year,” Pavia said on Tuesday. “This is gonna be the new staple of college football. It’s going to happen here at Vanderbilt.”

I hate to break it to the Tennessee football program, but he is the most popular player that is playing college football in this state, and I’m dead serious. Sure, the Vols went into Nashville last season and beat up the Commodores in the second half, but let’s not go crazy about his comments, especially when you’d love to hear this coming from one of your players. 

If he has to eat crow following the 2025 season, I’m sure he won’t come up with excuses as to why it occurred, as that’s not really how he’s built.

Diego Pavia Said He Was Offered $4 Million By SEC School To Transfer

Now this is something I can actually believe, given that he is a marketable quarterback, who has also shown he could be a problem for opposing defenses. Are we certain it wasn’t Hugh Freeze that tried to snag him from Vanderbilt? Heck, all he’s done while playing college football is cause nightmares for the Auburn coach. 

While discussing the topic of NIL with the Bussin’ crew, Pavia pointed out that while Vanderbilt could’ve paid him $4 million for this season, that would’ve left the team without much to spend on a supporting cast. 

So, Diego understood that to be successful on the field this season, whatever that looks like, he couldn’t take all the money for himself. And, given that he was only making $1,400 a month while playing football at New Mexico State, the bump in pay when entering the SEC was worth it. 

It’s also not lost on the quarterback that Vanderbilt gave him a shot to play at the highest level, thanks in large part to his former head coach, Jerry Kill, taking a job on the Commodores staff. 

“The offers were great, but winning is more important to me than anything,” Diego Pavia mentioned. “You’ve got coach (Jerry) Kill and coach (offensive coordinator Tim) Beck relying on you to come back. It’s all a money game. You’ve got other schools offering you $4 million, and (Vanderbilt) doesn’t want to pay you $4 million, but (Vanderbilt) took a chance on me, so I understand that.”

Oh, and that ‘team mentality’ he has while playing football on West End in Nashville certainly helped Vanderbilt with putting together a formidable roster through the transfer portal. 

“They told me they could pay me ($4 million), but we wouldn’t have enough money to go get these guys,” Pavia continued. “And it just made sense to me. I value winning over anything else.”

So, while everyone clutches their pearls because Digeo Pavia likes to talk, and rarely has a filter, don’t act like you wouldn’t welcome him to your favorite team with arms wide open. 





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By Lynn Worthy St. Louis Post-Dispatch In case you hadn’t heard, it’s a brand new day in college sports. You’ve undoubtedly felt the tremors, the… Featured Local Savings 0

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By Lynn Worthy St. Louis Post-Dispatch In case you hadn’t heard, it’s a brand new day in college sports. You’ve undoubtedly felt the tremors, the…


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Diego Pavia calls out Michigan football's use of NIL

During a recent appearance on Bussin’ With The Boys, Vanderbilt quarterback Diego Pavia was stirring the pot, taking shots at numerous programs across the college football landscape. Pavia’s critiques weren’t limited to Vanderbilt’s rivals, either. Pavia also poked fun at the alma maters of podcast co-hosts Will Compton and Taylor Lewan. Specifically, Pavia took aim […]

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Diego Pavia calls out Michigan football's use of NIL

During a recent appearance on Bussin’ With The Boys, Vanderbilt quarterback Diego Pavia was stirring the pot, taking shots at numerous programs across the college football landscape. Pavia’s critiques weren’t limited to Vanderbilt’s rivals, either.

Pavia also poked fun at the alma maters of podcast co-hosts Will Compton and Taylor Lewan. Specifically, Pavia took aim at Lewan’s alma mater, Michigan, claiming that the Wolverines should win more with the amount of NIL money they have available.

“Michigan’s a great school, but they should be winning more than they are with the cap that they got,” Pavia said. “Like, Dave Portnoy donates to Michigan. I know their NIL is through the roof. Should you not win?”

Lewan didn’t shy away from defending his school. He quickly pointed to other issues that prevented Michigan from having its typical success last season.

“We won seven games last year with throwing turned off,” Lewan said. “If you’re if you’re talking about, ‘Hey, there’s multiple phases to an offense.’ You’re going to take off probably like 50% of an offense and still win seven games and just knock down, drag them out three yards in a cloud of dust.

“Tough year. We win the national championship. You must’ve forgot about that in 2024 and then we go into this past year. Yeah, we had some difficulties at quarterback. Not gonna come at the boys at all. We had a hard time tossing the ball over the yard. It was bad. It was not great. Now we got this cat, Bryce Underwood.”

In fairness to Pavia, he admitted that he expected big things from Underwood. Nonetheless, Michigan fans might not pay as much attention to the 2024 SEC Newcomer of the Year’s compliments, as they do to his glaring critiques.

Of course, it’ll also be difficult for Wolverines diehards to deny that Michigan’s 2024 campaign was underwhelming. Michigan entered the season ranked as the No. 9 team in the country. The team didn’t finish the year in the AP Top 25.

As Lewan mentioned, much of Michigan’s struggles can be attributed to the team’s lack of a passing game. The Wolverines averaged 129.1 passing yards per game, the least of any Power Four team in the country.

If Michigan had had a quarterback like Diego Pavia taking snaps, perhaps head coach Sherrone Moore’s debut campaign at the helm would’ve left fans with much more to celebrate. Alas, Michigan will have plenty of opportunities to silence Pavia in the upcoming season.

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