Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

NIL

Inside Sephora's basketball takeover

Published

on

Inside Sephora's basketball takeover

Fiction reveals the truth, as the saying goes, and though the Netflix sports comedy series Running Point is only partially based on a true story, its first season depicting Sephora’s all-in push into the basketball world is very real.

The series, which stars Kate Hudson as the president of her family’s pro basketball team, features the makeup retailer in an elaborate plotline involving an initially contentious jersey-patch sponsorship for the men’s team, complete with scenes in a Sephora store and a character meant to be one of the brand’s top marketers.

Sephora’s real-life CMO, Zena Arnold, doesn’t appear in the series, but she said it’s true that the company’s marketing efforts have increasingly focused on sports this year, starting with the brand’s partnership with women’s 3-on-3 basketball league Unrivaled that was announced in January.

“We just saw incredible engagement and commentary from our community, and the broader sports community, for us being there,” Arnold told Marketing Brew. “So we said, ‘Okay, this is something that’s working well. How can we expand upon this?’”

Glamour shot

So far, Sephora’s investment into the sport has taken the form of partnerships with the two newest WNBA’s newest teams, as well as the Netflix cameo, the timing of which was purely coincidental, according to Arnold.

A week after Sephora US announced a multiyear deal with Unrivaled to kick off the year and the league’s inaugural season, Sephora Canada became the first founding partner of the Toronto Tempo, the newest WNBA expansion team that’s set to start playing next year. The sponsorships are part of a broader effort from the brand to show up as an authority on beauty across different cultural touchpoints, ranging from sports to music to entertainment, Arnold said, which has come out of a marketing partnerships team that was formed last year.

“One of the key things that I saw as a big opportunity for us was to be more involved in conversation, not just advertising,” Arnold told us. “Women’s sports specifically, it’s just a really exciting, fun place to be right now.”

Sephora shot its shot in basketball in particular because of its growing popularity, the sport’s appeal to Sephora’s core consumers, and the “energy from existing players,” Arnold added. While Sephora declined to share specific numbers, Arnold said the partnership with Unrivaled, which includes a glam room at the league’s facility in Miami and branding on the court and in the player arrival hall, has resulted in strong media value and social engagement, especially on pregame fit checks and tunnel-walk content.

Close to home

Arnold said she hoped to differentiate Sephora by supporting Unrivaled’s mission to up the ante on salaries in women’s sports. By sponsoring the Tempo, a deal led by Sephora’s Canada team, the brand is aiming to achieve broad reach across the country, given the Tempo is Canada’s first and only WNBA team.

Get marketing news you’ll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

“Though they are Toronto-based, they’re a bit of Canada’s team, and the entire country is rooting for and behind them,” she said. “It’s a great way for our teams there to be able to activate.”

Exactly three months after the Tempo deal was announced, Sephora US was named a founding partner of the Golden State Valkyries, the WNBA expansion team set to play their first preseason game in the league May 6. That team is close to home for Sephora US, which is headquartered in San Francisco.

A key component of the Valkyries deal is the naming rights to the team’s new performance center in Oakland, a rare opportunity for a brand to get the rights to a venue designed specifically for a women’s team. Historically, women’s teams are often relegated to venues built with men’s sports in mind, but purpose-built practice facilities and venues for women’s leagues like the WNBA and NWSL are becoming increasingly common.

“It’s a really important and growing part of support of women’s sports,” Arnold said. “For us to be a part of that story, of bringing that opportunity and equality for women’s sports, was really powerful.”

Point guard

In the world of scripted TV, though, Arnold and the brand team can’t take credit for the Running Point plotline. Co-creator Mindy Kailing and the show’s other creators and writers approached Sephora with the sponsorship story in mind, Arnold said, but it wasn’t a hard sell. “We’re really proud that we were able to be a part of it,” she said.

Things aren’t always smooth sailing for Sephora in the show, which involves a negative reaction from one of the players on the men’s team when the brand’s logo debuts on its jerseys. It’s a plotline that resonates in real life, too, Arnold told us.

“I think that for a long time, sports and makeup were not seen as being congruous,” she said, adding that things are changing as sports fans develop more of a desire to know about athletes’ lives off the court.

Sephora is “still in learning mode” when it comes to sports sponsorships, but the retailer is exploring other opportunities across entertainment, including in sports content, according to Arnold. Already, the brand has sponsored a live taping of Angel Reese’s Unapologetically Angel podcast. Any involvement in men’s sports, though, will be limited to Running Point— at least for now.

“We’ll see about a men’s sponsorship,” Arnold said. “We’re just starting, so we gotta get through a few things and learn a little bit more, but never say never.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NIL

Tom Izzo on Pro Players Getting College Eligibility: ‘Shame’ on NCAA, Coaches

Published

on


Longtime Michigan State coach Tom Izzo isn’t mincing words when it comes to the recent surge of former NBA G League players and international pros getting the green light to play college basketball around the country. 

On Christmas Eve, Baylor received a commitment from James Nnaji, the 31st overall pick in the 2023 NBA Draft. The 21-year-old Nnaji, a 7-foot center from Nigeria, was granted immediate eligibility as a midseason addition and will have four years of eligibility remaining, according to USA Today.

“I thought I’d seen the worst — then Christmas came,” Izzo said, per USA Today. “What happened just topped it. … Now we’re taking guys that were drafted in the NBA and everything? … If that’s what we’re going to, shame on the NCAA. Shame on the coaches, too, but shame on the NCAA because coaches are gonna do what they gotta do, I guess, but the NCAA is the one. 

“Those people on those committees that are making those decisions to allow something so ridiculous. … I just don’t agree with it.”

Nnaji never actually played in the NBA or the G League, but he did appear in five NBA Summer League Games for the New York Knicks in July and played professionally overseas last season in Spain and Türkiye. 

This isn’t the first time a situation like Nnaji’s has presented itself. In October, the NCAA ruled to allow guard London Johnson, 21, to join Louisville next year with two seasons of eligibility despite him having played three years in the G League.

Izzo revealed that he received a text from “a very famous, great coach” that criticized these fluid eligibility rules. “What we’ve done in the NCAA has been an absolute travesty to me,” the message read, according to USA Today.

Izzo went on to predict that, if polled, “maybe 5-10%” of D-I coaches would agree with these changes.

“If that’s the way it is, and if I have to make those adjustments, then let’s make them,” he added. “Let’s go pro if that’s the way it is, but let’s not be half you-know-what. 

“Because there’s no such thing as being half that.”

Want great stories delivered right to your inbox? Create or log in to your FOX Sports account, and follow leagues, teams and players to receive a personalized newsletter daily!

FOLLOW Follow your favorites to personalize your FOX Sports experience



Link

Continue Reading

NIL

Michigan NIL collective Champions Circle hits ground running after Kyle Whittingham hire

Published

on


The coaching search is over, but the work is just beginning. Michigan Wolverines football has a new leader in Kyle Whittingham, the 22nd head coach in program history, and he’s already hard at work in Orlando as the Maize and Blue prepare for the Dec. 31 Citrus Bowl against Texas.

Michigan’s official NIL collective, Champions Circle, has launched its ‘Membership 2.0,’ an opportunity for fans to receive “new benefits, new opportunities to engage with players and coaches and new ways to support those who wear the Maize and Blue.”

Advertisement

“As Coach Whittingham takes the helm to lead the next chapter in Michigan football history, one thing is clear: success in today’s college football landscape requires support from each and every fan,” the collective shared in a press release.

By becoming a Champions Circle member, Michigan fans are “directly supporting NIL opportunities that help:

• Empower our new coach to establish the next great era of Michigan Football
• Build championship-level depth at every position
• Prevent rivals from poaching our top talent

The First 100 New Yearly Victors & Valiant Members will receive a football signed by Whittingham and freshman quarterback Bryce Underwood AND an invitation to a first-of-its-kind “Meet Coach Whittingham” webinar in 2026.

Advertisement

Here are details on membership tiers for Champions Circle:

The 66-year-old Whittingham is already in Orlando connecting with Michigan staff, players and their families. The Wolverines have one game remaining but are also focused on next season.

Whittingham was introduced to Michigan fans on social media Saturday evening and will hold his introductory press conference Sunday morning at 11 o’clock from the team hotel.



Link

Continue Reading

NIL

Super-sized conferences are breaking college football

Published

on


Makena Wong, Photo Editor, The University of Miami football team takes the field for its game against Bethune-Cookman University on Saturday, Sept. 6, 2025.

The dawn of NIL has forced a realignment of college conferences, putting pressure on the structure of conference championships. When you look at the Power Four football conferences (ACC, Big 10, Big 12, and SEC), each have expanded somewhere between 16 and 18 members. 

The past two seasons have demonstrated that the current conference championship format is not equipped to corral the super-sized power conferences. Deciding the top teams in the country is left to too many qualitative metrics (strength of schedule, head to head, and common opponents).

Something needs to change.

Texas A&M’s path to CFP

Looking at the SEC, Texas A&M had a historic 11-1 regular season, good for one of the best records in the nation. However it featured in-conference wins against seven out of the nine worst teams in the SEC; and every team they beat had a conference win percentage of .500 or worse.

The Aggies season would end in disappointing fashion as they lost twice in a row, against in-state rival the Texas Longhorns 27-17 and in the first round of the College Football Playoff against the Miami Hurricanes 10-3.

A&M arguably only faced three impressive teams all season (Miami, Notre Dame, Texas), and its only win of the three came in the form of a controversial one-point victory over ND in Week 2.

TAMU is one of multiple glaring examples of how massive conferences allow teams to waltz unscathed through their conferences thanks to scheduling issues.

UM Junior Running back Mark Fletcher Jr. breaks through the Texas A&M defense on Dec. 20. // Jake Sperling.

Is a return to Divisions the solution?

It would seem creating divisions within the conferences should be closely considered. This would stoke more fierce rivalries among inter-division opponents, ensuring more even matchups and a clearer cut conference championship.

Looking to the past, all of the Power Four conferences had divisions but were eliminated across  the last decade — a division format made less sense with smaller membership.

In 2024, the Big 12 (with 16 members) had a four-way tie at the top of the conference between Arizona State, Iowa State, BYU, and Colorado, who all finished with a 7-2 record. By the end Arizona State and Iowa State faced off due to tiebreakers, but many thought that BYU was more deserving than Iowa State.

This season in the ACC (with 17 members), Virginia guaranteed their spot after a 7-1 conference record, but there was a 5-way tie for second place between Duke, Miami, Georgia Tech, SMU, and Pitt. As Miami fans well know, the unranked 7-5 Duke Blue Devils were awarded the second spot over a 10-2 Miami team ranked No. 12 in the country at the time.

Applying the Divisions to the ACC

When looking at the ACC, the conference has 17 members, which forces teams to play more or less games than one another. All of this would be solved if another team joined the conference.

But let’s concentrate on how the current structure of the ACC would address this issue. There would be three main things taken into consideration: rivalries, location, and talent. It might look something like this:

ACC North: Syracuse, BC, Pitt, Louisville, VT, Virginia, Clemson and Georgia Tech

ACC South: Miami, FSU, SMU, Cal, Stanford, Duke, UNC, NC State and Wake Forest

For the divisions, it would be fair to re-evaluate every five years whether the two divisions are evenly split. Currently the competition would be tight; each division would be well balanced. 

The proposed system would also allow scheduling and travel to be much simpler; every division team plays one another, the north would have 7 conference games while the south would have 8. At the end of the season, the two representatives from each division would face-off for the championship.

As some guidelines here are the five hypothetical tiebreaker rules: 

1 – Conference Record

Conference records always take importance over every guideline but would have more weight as every team faces each other.

2 – Head to Head

Due to everyone facing off this should solve for tiebreakers except for three (or more) way ties.

3 – Overall Record

In the case of Miami – Duke the tiebreaker was Win Percentage of Conference opponents. In the context of a 7-5 record, the overall record should have more weight.

4 – National Ranking (AP poll / CFP)

Ideally the conference championship should be settled by this point but if it goes this far National Ranking should be considered in ensuring that the best teams compete for the conference championship.

Will realignment fix everything?

Fans want more entertaining matches and teams want ease of scheduling and travel.

The answer is simple — either return to smaller conferences or implement divisions to make conferences matter.

In the end, no matter the solution, it won’t be perfect. Sports fanatics will always say that there will be a better format, but the least we can do is learn from past mistakes.

Photo Credit: @CanesFootball via X // Miami Hurricanes true freshman receiver Malachi Toney breaks a tackle against Pitt on Nov. 29, 2025.



Link

Continue Reading

NIL

College football team loses three All-Americans to transfer portal

Published

on


North Texas capped a program-best 12–2 season with a New Mexico Bowl win, but quickly faced major roster turnover as quarterback Drew Mestemaker, running back Caleb Hawkins, and wide receiver Wyatt Young all entered the NCAA transfer portal.

Mestemaker broke out as a redshirt freshman in 2025, leading the FBS with 4,379 passing yards and 34 touchdowns following Saturday’s 49–47 victory over San Diego State.

He began his North Texas career as a walk-on and earned conference offensive honors and national attention before deciding to test the portal.

Hawkins, the Mean Green’s freshman back, finished 2025 as one of the nation’s most productive rushers, totaling 1,434 rushing yards and leading the FBS with 25 rushing touchdowns, highlighted by a 198-yard, three-touchdown bowl performance to cap the year.

Young, meanwhile, paced UNT’s receiving corps with 1,264 yards and 10 touchdowns (ranking among the top three nationally) and earned first-team All-American and All-Conference honors.

Losing the nation’s top passer, the FBS’s most productive freshman runner, and a top-three WR in one offseason represents an immediate top-to-bottom offensive reset for North Texas. 

North Texas Mean Green quarterback Drew Mestemaker.

North Texas Mean Green quarterback Drew Mestemaker (17) scrambles out of the pocket against the Tulane Green Wave | Stephen Lew-Imagn Images

For the transfer market, all three are premium, high-demand assets — Mestemaker as a starting QB target for Power-Five teams, Hawkins as a feature back with breakout tape, and Young as a proven perimeter threat.

Mestemaker has already been linked to Oklahoma State (connection via coach Eric Morris), Indiana, Texas Tech, and Oregon, while Hawkins and Young are expected to draw attention from both Group-of-Five and Power-Five programs.

Hawkins, a three-star recruit from North Rock Creek High School (Shawnee, Oklahoma) in the 2025 class, also held offers from Emporia State and Central Oklahoma before committing to North Texas in September 2024.

Young, a three-star prospect from Katy Tompkins High School (Katy, Texas) in the 2024 class, signed with the Mean Green over offers from Rice, Arizona, Memphis, Air Force, and others.

Three top underclass producers hitting the transfer portal at once underscores how quickly the transfer era can reshape a program, leaving Group of Five teams that develop stars grappling with retention issues and the financial pressures of NIL.

Read More at College Football HQ

  • No. 1 college football team linked to 1,700-yard RB in transfer portal

  • Top 3 transfer portal landing spots for 4,000-yard quarterback Drew Mestemaker

  • College football team loses starting QB to NCAA transfer portal

  • Major college football program surges as candidate for 4,000-yard QB



Link

Continue Reading

NIL

College football team loses starting QB to NCAA transfer portal

Published

on


In its first year under head coach Scott Abell, Rice finished the 2025 season 5–7 overall (2–6 in the American Conference) but still earned an Armed Forces Bowl invite, where it will face Texas State (6–6) on January 2 in Fort Worth, Texas.

Across 12 games in 2025, Jenkins completed 119 of 172 passes (69.2%) for 1,025 yards with nine touchdowns against two interceptions, while also carrying the ball 151 times for 531 yards and five scores.

That momentum may be short-lived, however, as Rivals’ Hayes Fawcett reported on Saturday that Jenkins plans to enter the NCAA transfer portal, adding another domino to an already loaded quarterback transfer market.

A Houston, Texas product who signed with Rice in February 2023, Jenkins worked his way into the program as a multi-role quarterback/athlete, appearing in limited action early in his career before being named the 2025 starter.

In his first full year as the starting quarterback, Jenkins earned American Conference All-Academic recognition.

Prior to signing with Rice, he starred at Alief Taylor (Houston), where he threw for 4,735 yards and 46 touchdowns against just six interceptions in 22 varsity games and earned All-District 23-6A honors as a junior.

Jenkins was 247Sports’ No. 93 quarterback in the 2023 class, committing to Rice over offers from Alcorn State, East Texas A&M, Jackson State, and Lamar. 

Rice Owls quarterback Chase Jenkins.

Rice Owls quarterback Chase Jenkins (4) throws the ball during the third quarter against the Houston Cougars at Rice Stadium. | Troy Taormina-Imagn Images

With a 69.1% career completion rate and proven mobility, Jenkins profiles as a strong fit for spread-option or run-oriented Group-of-Five offenses that prioritize efficiency and quarterback movement.

He could appeal to programs seeking an experienced starter while also offering value as depth at the Power-Five level, with his Texas roots strengthening his regional appeal.

Some notable programs that have reportedly shown interest in adding a quarterback through the transfer portal include Florida State, Clemson, North Texas, TCU, Virginia Tech, and Cincinnati.

Read More at College Football HQ

  • $2.4 million QB emerges as transfer portal candidate for SEC program

  • Major college football program ‘expected to hire’ 66-year-old head coach

  • College Football Playoff team loses player to transfer portal

  • College Football Playoff team loses starting QB to transfer portal





Link

Continue Reading

NIL

$2.4 million QB connected to major college football program in transfer portal

Published

on


Cincinnati closed the 2025 season at 7–5 (5–4 Big 12) and will face Navy in the AutoZone Liberty Bowl on January 2, marking the Bearcats’ first bowl appearance since joining the Big 12 and since head coach Scott Satterfield took over in 2023.

Cincinnati rattled off seven straight wins midseason but dropped its final four games to close the regular slate before receiving the bowl invitation.

Quarterback Brendan Sorsby started 12 games for Cincinnati in 2025 and finished with 2,800 passing yards, 27 passing TDs, and five interceptions (61.6% completion, 155.15 passer rating), adding 100 carries for 580 rushing yards and nine rushing touchdowns. 

A Denton/Lake Dallas (Texas) product, Sorsby was a three-star recruit who signed with Indiana (redshirted 2022, started in 2023) before transferring to Cincinnati in 2024.

However, Sorsby notified Cincinnati and publicly confirmed on December 15 that he will test the transfer portal while awaiting an NFL draft grade.

Since then, multiple programs have reportedly shown interest, with some NIL offers rumored to approach $5 million, a figure that would rank among the highest in college football.

On3’s NIL tracker currently values Sorsby at approximately $2.4 million, placing him among the higher-valued quarterbacks in the college game.

On Friday, Fox Sports’ Laken Litman included Oregon among the programs expected to pursue a quarterback through the transfer portal and identified Sorsby as a “top quarterback from the portal,” along with Texas Tech, Indiana, and Oklahoma.

Oregon Ducks quarterback Dante Moore.

Oregon Ducks quarterback Dante Moore (5) warms up before the game against the James Madison Dukes | Troy Wayrynen-Imagn Images

Oregon’s starter, Dante Moore, is widely regarded as a likely high NFL Draft selection and has not publicly committed to returning, stating that he has yet to make a final decision.

With a young and largely unproven group of quarterbacks behind him on the depth chart, speculation has been that Dan Lanning and his staff could pursue a transfer portal quarterback should Moore declare.

If Moore declares for the draft, Oregon would likely seek an experienced, pro-ready signal-caller capable of operating a tempo-based offense while sustaining recruiting and NIL momentum.

Sorsby’s size (6’3″, 235 pounds), proven starter experience, marketplace value, and dual-threat rushing ability, a trait Oregon has used successfully, would make him an immediate candidate.

Read More at College Football HQ

  • No. 1 college football team linked to 1,700-yard RB in transfer portal

  • Top 3 transfer portal landing spots for 4,000-yard quarterback Drew Mestemaker

  • College football team loses starting QB to NCAA transfer portal

  • Major college football program surges as candidate for 4,000-yard QB



Link

Continue Reading

Most Viewed Posts

Trending