NIL
Inspired By Michael Jordan, Shaquille O'Neal's Agent Reveals How He Made Sure His …
Michael Jordan’s impact off the basketball court changed the world of athlete branding forever. His groundbreaking Air Jordan deal with Nike, masterminded with the help of his mother Deloris, set the tone for star athletes to take ownership of their image. That business-first mindset deeply inspired Leonard Armato, Shaquille O’Neal’s longtime agent, who wanted to […]


Michael Jordan’s impact off the basketball court changed the world of athlete branding forever. His groundbreaking Air Jordan deal with Nike, masterminded with the help of his mother Deloris, set the tone for star athletes to take ownership of their image. That business-first mindset deeply inspired Leonard Armato, Shaquille O’Neal’s longtime agent, who wanted to do something equally trailblazing with his own superstar client.
Advertisement
During an appearance on the Grammys & Heismans podcast, Armato explained his thought process behind marketing Shaq, one of the most dominant big men in NBA history. He knew that O’Neal was unlike any other NBA talent and was more than just a basketball player.
Armato described the former Lakers center as a multifaceted entertainer with enormous charisma. Rather than plug him into the traditional Nike pipeline, Armato wanted to flip the formula.
The goal wasn’t just endorsement deals, it was ownership. He made it his mission to ensure O’Neal, just like Jordan, owned his intellectual property and had full control over his brand.
Armato followed in the footsteps of MJ’s blueprint. He said, “When I got with Shaq, I said, let’s figure out how you could own your own IP as opposed to having Nike own your IP. How can we get other companies to use their money to build your brand?”
Although Armato wanted to involve other brands, he was adamant about letting O’Neal keep full control.
Their work with Reebok was a key example. O’Neal signed with the brand but carved out his own space in the sneaker market. Later, when the price points felt out of reach for everyday consumers, he struck out on his own, launching an affordable shoe line in partnership with Walmart.
That move, often misunderstood at the time, turned out to be both lucrative and legacy-defining. It proved you didn’t have to choose between business success and social responsibility. O’Neal’s empire grew from there. Backed by smart investments and a relentless work ethic, he built an unmatched portfolio of endorsements, ventures, and ownership stakes—from Papa John’s and Icy Hot to restaurants, car washes, and more.
And as Armato outlined so clearly during the conversation, ownership remained the focal point throughout his journey.
NIL
FCS coach taking leave to deal with family medical issues
Joe Perri, who played collegiately at Pittsburgh and launched his coaching career with the Panthers, is temporarily stepping away from coaching college football. Defensive line coach at FCS program Elon University since February 2024 and on staff there since 2022, Perri is departing the Phoenix to “take care of a family member and be with […]

Joe Perri, who played collegiately at Pittsburgh and launched his coaching career with the Panthers, is temporarily stepping away from coaching college football.
Defensive line coach at FCS program Elon University since February 2024 and on staff there since 2022, Perri is departing the Phoenix to “take care of a family member and be with his family,” FootballScoop has learned. Perri will step away from Elon for the entirety of the 2025 season.
With vast coaching experience including ACC work both at his alma mater as well as four seasons on staff at Virginia Tech, Perri has been regarded among his peers for his excellent work developing defensive linemen.
The Elon program had heralded Perri for his work with the defensive line, noting in his bio that Elon ranked 13th nationally in sacks per game in 2022 – same as Perri’s arrival on staff — with nearly 3.0 sacks per game. The Phoenix defense was top 20 again in 2023 and averaged two per game in 2024.
Additional stops for Perri have included Western Michigan and Saginaw Valley State, as well as junior college and other posts.
Elon, after an 6-6 season that included a four-game winning streak to close the year under Tony Trisciani, is scheduled to open its season against Duke for a second-straight year. The Phoenix visit the Blue Devils Aug. 28, a Thursday night game that kicks off college football’s first full weekend of games.
NIL
Analyst Rips Cooper Flagg’s Reported $28,000,000 Duke Deal as the ‘Dumbest NIL Story Ever Seen’
One college basketball insider blasted a rumor of Duke’s NIL deals with future NBA prospect Cooper Flagg on his podcast. Cooper Flagg’s Alleged Deal Compared to Caitlin Clark’s Nike Deal By Aaron Torres College basketball star Cooper Flagg’s future appears to be in the NBA as the presumptive number one draft pick. But a recent […]

One college basketball insider blasted a rumor of Duke’s NIL deals with future NBA prospect Cooper Flagg on his podcast.
Cooper Flagg’s Alleged Deal Compared to Caitlin Clark’s Nike Deal By Aaron Torres
College basketball star Cooper Flagg’s future appears to be in the NBA as the presumptive number one draft pick. But a recent report about his NIL (Name, Image, and Likeness) deals while at Duke University has caught the attention of insider Aaron Torres, who ridiculed it on the latest episode of his podcast at the 47-minute mark.
Torres cited a post on X, formerly Twitter, from Legion Hoops which claimed that Flagg reportedly made over $28 million in NIL deals. “When I saw that, I was genuinely blown away by A),” he began, “how many people don’t understand context, or two, how many believed it as factually correct. Well I’m here to tell you, it is the dumbest NIL story I’ve ever seen…it’s not factually correct, it sort of is but it isn’t factually correct.”
Torres continued, “Okay, so let’s just pretend that there’s a scenario where this Cooper Flagg thing could be real. So I went and looked it up, to see “Okay, what are realistic NIL numbers for athletes?” He soon came across former Iowa Hawkeyes basketball star guard Caitlin Clark. “Caitlin Clark signed a $28 million, eight-year deal with Nike. This is after she left college. Caitlin Clark signed for $3.5 million a year. Great money…but it ain’t $28 million.
“Zion Williamson…this was after his season at Duke, signed a five-year, $75 million deal. That’s $15 million a year. Again, not $28 million,” Torres said, adding: “Again, this is what annoyed me because nobody understood the context. And the context was very, very, very simple. The context was this…the contracts signed while you’re at Duke, the totality of them don’t mean that you made all that money while you’re at Duke.”
He would go on to illustrate his point, referencing a quote from a conversation between writer Howard Bryant and iconic sports host Bob Costas where Bryant stated that Flagg had a $13 million deal with New Balance and a $15 million deal with Fanatics. Torres asked how no one accounted for Flagg being in an AT&T commercial that ran during the NCAA Men’s Tournament or what he might’ve received from the collective at Duke.
Torres concluded by conceding that Flagg might’ve made some substantial money during his freshman season with the Blue Devils, but not that reported amount. He also stated that we could see a top prospect declare for the NBA Draft and then return back to college for the NIL deal.
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in football, men’s basketball, women’s basketball, and baseball!
NIL
North Carolina Basketball Reportedly Has Jaw Dropping New NIL Budget Figure
In today’s current era of Name, Image and Likeness in collegiate sports, programs which are historically successful with large alumni backings and a dedicated administration are able to turn things around quicker than places where that may not be the case. According to a new report, that may be the case right now with the […]

In today’s current era of Name, Image and Likeness in collegiate sports, programs which are historically successful with large alumni backings and a dedicated administration are able to turn things around quicker than places where that may not be the case.
According to a new report, that may be the case right now with the North Carolina Tar Heels, one of the most iconic brands in all of college basketball.
A report by Inside Carolina states that that UNC’s payroll for its roster this upcoming season has exceeded a mark of $14 million, a number which would be more than triple what was spent on last season’s roster.
The Tar Heels massively underachieved last season and though they were granted a spot in the NCAA Tournament, they were eliminated in the first round after a 23-win season.
Clearly committing to major changes, the program had already hired longtime NBA agent Jim Tanner to be the general manager back in February and better help head coach Hubert Davis to navigate the difficulties of this current era and the chaos it brings.
Spending this kind of money on the roster is part of the investment that bringing in Tanner — who is set to make $850,000 this season — came along with.
Not only did the Tar Heels bring in a top-15 recruiting class from the high school ranks, they also took in four transfers from the portal in order to try to regroup and get things right.
With guys like Jarin Stevenson of Alabama and Henri Veesaar of Arizona, there’s no question a huge chunk of those funds were spent in the portal.
Notably, the high school class is headlined by one of the top players in the nation in big man Caleb Wilson, who is already featured by On3 on their NIL 100 list as the No. 81 highest paid athlete in college athletics.
Davis is headed into his fifth season as the head coach for the Tar Heels and this is not a program that is used to losing.
A massive budget for the upcoming season is only going to bring more pressure upon Davis as he tries to figure out how to turn this ship around.
UNC is making a commitment to getting back to being one of the sport’s premiere programs, and they are putting up the cash to show it.
NIL
New MSU AD J Batt says he’s leading a top-10 department in college sports
EAST LANSING, Mich. (AP) — J Batt said Michigan State has a top-10 athletic department in the country. The school’s next athletic director made it clear that the football program must lead the way to make his statement ring true. The Spartans have been shaky in recent years in the sport that pays the bills […]

EAST LANSING, Mich. (AP) — J Batt said Michigan State has a top-10 athletic department in the country.
The school’s next athletic director made it clear that the football program must lead the way to make his statement ring true.
The Spartans have been shaky in recent years in the sport that pays the bills in college athletics, losing seven games last year in coach Jonathan Smith’s debut season.
“It comes down to resources and across the board, we will provide him and his staff with resources,” Batt said Wednesday when he was formally introduced.
Batt left Georgia Tech, where he was its athletic director since the fall of 2022, to take on the challenge of raising money and turning around a football program in the highly competitive Big Ten.
The university’s Board of Trustees, which approved the selection, is scheduled to vote on Batt’s hiring on June 13 and his first day on the job is June 16. Batt replaces Alan Haller, whose last day was May 11.
Batt helped Georgia Tech bounce back in football.
He hired coach Brent Key, who led the program to consecutive bowl games for the first time in a decade and earned a spot in The Associated Press Top 25 for the first time in nine years.
In Batt’s first season at Georgia Tech, 14 of 17 teams were in a postseason tournament.
Before leading Georgia Tech’s athletic department, he was executive deputy athletic director at Alabama and served as chief operating officer and chief revenue officer in the athletic department.
Basketball Hall of Fame coach Tom Izzo reached out to his friend, former Alabama and Michigan State coach Nick Saban, as part of the school’s search.
“Nick had great comments about him,” Izzo said.
Batt recalled Saban speaking so fondly about Michigan State.
“He’s always been so positive about this place,” Batt said.
Batt also worked in athletics at East Carolina, Maryland, James Madison, William & Mary and North Carolina, where he played on the 2011 national championship soccer team.
Batt is regarded as a strong fundraiser, an asset for any athletic department in this era of college athletics.
At Michigan State, his top priorities will be to raise money and help the football program win.
Universities will be allowed to share up to $20.5 million in revenue with athletes next year. Direct payments will be in addition to third-party name, image and likeness deals facilitated by school-affiliated collectives.
“We’re going to be extremely successful and competitive in that space,” Batt said.
NIL
NIL package for No. 1 TE Mark Bowman explains why he chose USC over Georgia
Just last week, Georgia football missed on the No. 1 tight end in the country. That player is Mark Bowman, and he made his commitment to USC official over the Bulldogs and many other elite programs. This news shocked the college football world because many believed Georgia was the team to beat in his recruitment. […]

Just last week, Georgia football missed on the No. 1 tight end in the country. That player is Mark Bowman, and he made his commitment to USC official over the Bulldogs and many other elite programs.
This news shocked the college football world because many believed Georgia was the team to beat in his recruitment. Experts also didn’t even think USC was in second place in Bowman’s recruitment either. But experts sometimes get it wrong, and that appears to be the case here.
So what led Bowman to spurn Georgia and pick USC? Sure Bowman is from California, so staying home to play for a program like the Trojans is pretty enticing. But On3’s Scott Schrader detailed the large NIL package USC offered Bowman that likely played a huge role in his decision as well.
“We are told the NIL opportunity could provide Bowman an opportunity to earn $8-10 million in a three-year deal at USC.”
Mark Bowman choosing USC over Georgia makes a lot more sense now
The NIL news surrounding Bowman’s recruitment to USC didn’t stop there as later in this video it was reported that Bowman will receive his first NIL payment at the end of June before receiving another payment if he signs with USC on signing day. And it is rumored that these two payments total more than the average college football player makes during their four-year career.
This is an amount of money that Kirby Smart would never offer to any recruit in the country, especially at a position like tight end. Smart has explained in great detail how he believes players out of high school shouldn’t make more money than the veteran guys on the team, so Georgia’s offer to Bowman likely was nowhere near this amount.
This loss for Georgia at the end of the day isn’t so bad because they do have four-star tight end Lincoln Keyes already in their class. They also appear to be the leader for five-star tight end Kaiden Prothro as well, so if Georgia can finish this cycle with those two tight ends, then no one will remember missing on Bowman.
NIL
Texas Tech’s historic win, path to finals
We gather here today to say goodbye to the Oklahoma softball dynasty, and hello to the NIL era. Because if Texas Tech just proved anything, it’s that you can buy a championship. Last summer, the school spent a million dollars and change to lure the best player in softball to Lubbock, Texas, in hopes of […]

We gather here today to say goodbye to the Oklahoma softball dynasty, and hello to the NIL era.
Because if Texas Tech just proved anything, it’s that you can buy a championship. Last summer, the school spent a million dollars and change to lure the best player in softball to Lubbock, Texas, in hopes of making it to its first-ever Women’s College World Series.
Naturally, NiJaree Canady upped the ante.
The junior transfer from Stanford headlined a 3-2 defeat of No. 2 Oklahoma in the Women’s College World Series semifinal on Monday, ending Oklahoma’s pursuit of a fifth straight national championship. Instead, the Red Raiders will attempt to win their first, starting with Game 1 of the championship series against Texas on Wednesday at 8 p.m. ET. Game 2 follows Thursday at 8 p.m. ET, and Game 3, if necessary, is slotted for Friday at 8 p.m. ET.
GO FURTHER
Texas Tech topples ‘historic, legendary’ Oklahoma dynasty to reach WCWS finals
-
College Sports2 weeks ago
Portal Update – Basketball and Gymnastics Take Hits
-
College Sports2 weeks ago
Portal Update – Basketball and Gymnastics Take Hits
-
Professional Sports2 weeks ago
Jon Jones answers UFC retirement speculation as fans accuse champion of 'holding the belt …
-
Health2 weeks ago
BYU women's basketball guard injures ACL twice
-
NIL1 week ago
2025 NCAA Softball Tournament Bracket: Women’s College World Series bracket, schedule set
-
Youtube2 weeks ago
Xavier Legette taught Marty Smith his signature celly
-
Motorsports2 weeks ago
Why IHOP Rode With Dale Earnhardt Jr. In Amazon NASCAR Debut
-
College Sports2 weeks ago
NCDC Commitment Profiles: Cyclones’ Martins Moving On to Saint Anselm College • USPHL
-
High School Sports2 weeks ago
Today in the MHSAA
-
Health3 weeks ago
New training facility opens in Reading for athletes' mental and physical advancement