NIL
Inspired By Michael Jordan, Shaquille O'Neal's Agent Reveals How He Made Sure His …
Michael Jordan’s impact off the basketball court changed the world of athlete branding forever. His groundbreaking Air Jordan deal with Nike, masterminded with the help of his mother Deloris, set the tone for star athletes to take ownership of their image. That business-first mindset deeply inspired Leonard Armato, Shaquille O’Neal’s longtime agent, who wanted to […]


Michael Jordan’s impact off the basketball court changed the world of athlete branding forever. His groundbreaking Air Jordan deal with Nike, masterminded with the help of his mother Deloris, set the tone for star athletes to take ownership of their image. That business-first mindset deeply inspired Leonard Armato, Shaquille O’Neal’s longtime agent, who wanted to do something equally trailblazing with his own superstar client.
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During an appearance on the Grammys & Heismans podcast, Armato explained his thought process behind marketing Shaq, one of the most dominant big men in NBA history. He knew that O’Neal was unlike any other NBA talent and was more than just a basketball player.
Armato described the former Lakers center as a multifaceted entertainer with enormous charisma. Rather than plug him into the traditional Nike pipeline, Armato wanted to flip the formula.
The goal wasn’t just endorsement deals, it was ownership. He made it his mission to ensure O’Neal, just like Jordan, owned his intellectual property and had full control over his brand.
Armato followed in the footsteps of MJ’s blueprint. He said, “When I got with Shaq, I said, let’s figure out how you could own your own IP as opposed to having Nike own your IP. How can we get other companies to use their money to build your brand?”
Although Armato wanted to involve other brands, he was adamant about letting O’Neal keep full control.
Their work with Reebok was a key example. O’Neal signed with the brand but carved out his own space in the sneaker market. Later, when the price points felt out of reach for everyday consumers, he struck out on his own, launching an affordable shoe line in partnership with Walmart.
That move, often misunderstood at the time, turned out to be both lucrative and legacy-defining. It proved you didn’t have to choose between business success and social responsibility. O’Neal’s empire grew from there. Backed by smart investments and a relentless work ethic, he built an unmatched portfolio of endorsements, ventures, and ownership stakes—from Papa John’s and Icy Hot to restaurants, car washes, and more.
And as Armato outlined so clearly during the conversation, ownership remained the focal point throughout his journey.
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Ed Graney
LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics. That a centralized clearinghouse will be in charge of regulating any NIL transactions. × This page requires Javascript. Javascript is required for you to be […]


LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics.
That a centralized clearinghouse will be in charge of regulating any NIL transactions.
NIL
Ed Graney
LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics. That a centralized clearinghouse will be in charge of regulating any NIL transactions. × This page requires Javascript. Javascript is required for you to be […]


LAS VEGAS — Bill Paulos is happy there will be more oversight, that the House vs. NCAA settlement demands more scrutiny of name, image and likeness deals within college athletics.
That a centralized clearinghouse will be in charge of regulating any NIL transactions.
NIL
Wisconsin accuses Miami of tampering, sports law expert weighs in
article MILWAUKEE – The University of Wisconsin filed a lawsuit, accusing the University of Miami of tampering with a football player. Now, they’re taking their evidence to court in a case that could set precedent. Sports law expert Local perspective: Matt Mitten is the executive director of the National Sports Law Institute at Marquette University. […]


MILWAUKEE – The University of Wisconsin filed a lawsuit, accusing the University of Miami of tampering with a football player. Now, they’re taking their evidence to court in a case that could set precedent.
Sports law expert
Local perspective:
Matt Mitten is the executive director of the National Sports Law Institute at Marquette University. He said the case is one the entire college sports world will be watching.
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“I think the university wants to establish a legal precedent,” he said. “A deal is a deal, and that’s basically what the University of Wisconsin is saying: ‘We had a deal with our athlete.'”
The backstory:
The Badgers saw the football player as a rising star and a pillar to build around. The facts of the lawsuit align with that player being Xavier Lucas.
The complaint, filed in Dane County court Friday, said the Badgers offered Lucas one of the largest name, image and likeness deals of any Wisconsin student-athlete to secure his commitment for two years.
Wisconsin said Lucas “enthusiastically” signed the deal on Dec. 2. But when he returned home to Florida for winter break, Wisconsin said he sent them a “sudden and unexpected request” to transfer. The university declined, citing the NIL contracts.
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Wisconsin said a family member told them a University of Miami coach and a “prominent alumnus” visited Lucas, which would have violated the NCAA’s tampering rules because Lucas was not yet in the transfer portal.
Lucas announced his commitment to Miami a month later.
What they’re saying:
In a statement to FOX6 News, the University of Wisconsin said it reluctantly brought the case but did so to “maintain a level playing field.” The University of Miami did not immediately respond to a request for comment.
The Source: FOX6 News obtained and reviewed the lawsuit filed in Dane County court, and interviewed Mitten, for this report.
NIL
College football magazine insanely predicts Tennessee football to finish 11th in SEC
Bulletin board material has hit the shelves for the Tennessee football locker room as Josh Heupel prepares for his fifth season on Rocky Top. Lindy’s 2025 National College Football Magazine has shared its predictions for the SEC this year, and the Vols are predicted to finish in the bottom half. Tennessee has been predicted to […]

Bulletin board material has hit the shelves for the Tennessee football locker room as Josh Heupel prepares for his fifth season on Rocky Top.
Lindy’s 2025 National College Football Magazine has shared its predictions for the SEC this year, and the Vols are predicted to finish in the bottom half.
Tennessee has been predicted to finish No. 11 in the SEC this year after losing former five-star quarterback Nico Iamaleava to UCLA in the transfer portal. As a result, the Vols signed UCLA quarterback Joey Aguilar to replace Nico in the QB room.
It’s unclear who will be the Vols’ starting quarterback this year, which could be why Lindy’s magazine isn’t high on Tennessee. Whether it be Aguilar, Jake Merklinger, or freshman George MacIntyre, Tennessee has the potential to be just as good as last year.
The loss of Nico has forced people to move Tennessee down the SEC leaderboard this season. Based on Tennessee’s schedule alone, that likely won’t be reality as the Vols have a favorable schedule this season.
SEC Football Unfiltered host Blake Toppmeyer also credited the drop to Nico’s loss but referred to it as more of a knee-jerk reaction rather than a reasonable prediction.
“This feels like a knee-jerk, half-baked reaction to Iamaleava’s transfer,” Toppmeyer said. Tennessee’s ceiling altered when Iamaleava spurned the Vols in mid-April. But, I’m unconvinced the quarterback switch changed Tennessee’s floor much. Heupel’s teams are very tough at Neyland Stadium, buoying the Vols’ chances in an important swing game at home against what should be an improved Oklahoma team. Tennessee ought to win four or five SEC games. It’s tough to imagine that not being good enough to finish in the top 10 of the SEC standings.”
Lindy’s predicts Texas as the top team in the SEC this year. That is the least surprising prediction, as they are jumping on the Longhorns bandwagon this year. Texas is followed by No. 2 LSU, No. 3 Alabama, No. 4 Georgia, and No. 5 Oklahoma.
As for Tennessee’s landing spot at No. 11, there are only five teams behind the Vols, and they will play four of them this season. Texas A&M is behind the Vols at No. 12, followed by No. 13 Arkansas, No. 14 Vanderbilt, No. 15 Kentucky, and No. 16 Mississippi State.
Between Arkansas, Kentucky, Mississippi State, and Vanderbilt, the Vols should be looking at at least three wins. Add at least three wins between ETSU, New Mexico State, Syracuse, and UAB, and Tennessee is sitting at a minimum of six wins before the season kicks off.
Tennessee kicks off its season in Atlanta this year, with a matchup against Syracuse in the Chick-fil-A Kick-Off. This will be their first test against a Power Four opponent and could set the tone for the rest of the season.
NIL
UA infielder entering portal
Arkansas infielder entering portal FAYETTEVILLE — University of Arkansas infielder Gabe Fraser shared posts to his Instagram page Friday night that stated… 1


Arkansas infielder
entering portal
FAYETTEVILLE — University of Arkansas infielder Gabe Fraser shared posts to his Instagram page Friday night that stated…
NIL
Former Louisville QB Tyler Shough presses Saints with bold contract demand
Former Louisville football star Tyler Shough has been throwing darts all off-season for the New Orleans Saints. The Saints drafted the former star at Louisville with the eighth pick in the second round, and the No. 40 overall pick in the NFL Draft. Shough is emerging as many experts’ favorite quarterback from this draft. The […]


Former Louisville football star Tyler Shough has been throwing darts all off-season for the New Orleans Saints. The Saints drafted the former star at Louisville with the eighth pick in the second round, and the No. 40 overall pick in the NFL Draft.
Shough is emerging as many experts’ favorite quarterback from this draft. The former Cardinal’s offseason tape has already left experts speechless, as many are left leaving practice saying ‘Oh my God.’
Well, Shough is now trending in the news with the Saints, as he has yet to sign his contract and is now demanding a guaranteed deal from the Team.
Related: Tyler Shough favorite to replace Derek Carr after multiple ‘Oh My God’ moments
Former Louisville QB Tyler Shough presses Saints with bold contract demand
While this might seem like a big ask from the 25-year-old rookie, it is actually becoming normal for second-round players to ask for this. Just 36 players who were drafted have not yet signed their contracts, and 30 of those players are from the second round, Shough included.
Shough is expected to start for the Saints next season after Derek Carr retired, making his ask for a guaranteed contract respectable. Joel Corry of CBS Sports reported that Shough is ‘insisting’ on a fully guaranteed contract.
“The second-round signings have come to a grinding halt because of 40th overall pick Tyler Shough, who was the eighth player selected in the round. According to sources, Shough is insisting on a fully guaranteed contract since he is expecting to be the New Orleans Saints’ starting quarterback for the 2025 regular-season opener with Derek Carr recently retiring.”
Joel Corry
The former Cardinal is being smart and trying to get his money’s worth, especially if he is starting next season. Shough has shown nothing but promise in OTAs this offseason and has the full potential to lead the Saints and beat Spencer Rattler for the starting job.
The Saints’ official training camp starts July 22, and all players are expected to be there. Louisville and Saints fans will keep an eye out on Shough’s holdout and just how serious he is.
Related: Vince Marrow’s fiery message to Louisville Football was a complete home run
For all the latest on Louisville football’s offseason and recruiting, stay tuned.
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