NIL
Iowa State Cyclones Coach Offers Compelling Take on NIL Spending
The college football landscape was forever altered once NIL burst onto the scene, and Iowa State Cyclones head coach Matt Campbell is fully aware of that.
However, there remain many questions about NIL funding and spending, and while the recent House Settlement cleared some things up in an attempt to level the playing field, many of the aspects are still a bit cloudy moving forward.
Campbell was asked about the direction of the sport at Big 12 media day this week, and he provided an honest answer on how he feels the whole NIL process is unfolding.
“I think it’s too early to tell,” Campbell said, via Eugene Rapay of The Des Moines Register. “Is this really the number? Are there ways around the number? … I think we live in a world in college football that looks like Major League Baseball in a lot of ways. … I hope that we’re there, but I don’t think we have any clarity.”
Campbell is certainly not alone in that regard. NIL has been a hot topic of discussion for coaches across the country for quite some time now, and it will always be something that even the very best programs will have to strategically traverse in the years to come.
That being said, Campbell seems satisfied with the outcome for Iowa State.
“If you look at the top 20 guys in our program — probably could have made a heck of a lot more money at a lot of other places, and we were able to keep our kids home,” Campbell said. “That was huge and my hope is we can continue to build forward.”
The Cyclones won 11 games last year, which was a school record. They also defeated the Miami Hurricanes in the Pop Tarts Bowl.
Iowa State’s football program has been gradually growing thanks to Campbell. We’ll see if the Cyclones are ultimately able to turn into a national power.
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NIL
Texas Tech Linked to $2.4 Million College Football Transfer Quarterback
The Texas Tech Red Raiders defeated the BYU Cougars 34-7 in the Big 12 Championship Game. It secured them the No. 4 seed and a first-round bye in the College Football Playoff. They’ll play either the No. 12 seed James Madison Dukes or No. 5 seed Oregon Ducks in the Orange Bowl.
While Texas Tech strives for its first national championship in program history, it’s never too early to look into the future. The Red Raiders will face several major changes after the 2025 season, including from quarterback, Behren Morton. He’s using his final year of eligibility, while ESPN’s Matt Miller gives him a fifth-round grade in the 2026 NFL Draft.
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The transfer portal doesn’t officially open until Jan. 2, but On3 reports that over 800 players are already set to enter. With Morton set to leave, Texas Tech could find his replacement in the portal.
Texas Tech Red Raiders head coach Joey McGuire.James Snook-Imagn Images
In an article, On3’s Pete Nakos, links the Red Raiders to Cincinnati Bearcats transfer quarterback Brendan Sorsby.
“Viewed as one of the most experienced quarterbacks in the transfer portal, Texas Tech is the school to watch early on for Brendan Sorsby,” Nakos wrote. “He’s also expected to evaluate the NFL draft, and Indiana and Tennessee are other schools to know.”
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This season, Sorsby has completed 207 of 336 passes for 2,800 yards, 27 touchdowns, five interceptions and a 155.1 passer rating. He’s also rushed for 580 yards and nine touchdowns on 100 carries.
Sorsby is going to be highly sought after, with Rivals placing him as the third-ranked player in the transfer portal. His On3 NIL valuation of $2.4 million is tied for the 10th-highest in college football.
However, that may not be a problem for Texas Tech, which had the top-ranked transfer portal class in 2025. After bringing in 21 players, the Red Raiders had an adjusted NIL value of $7.6 million.
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As the official transfer portal period approaches, Texas Tech’s quarterback situation will be one to watch. With Morton playing his final year of eligibility, the Red Raiders could already be exploring other options.
The Red Raiders will play in the Orange Bowl at noon ET Jan. 1 on ESPN and the ESPN app.
Related: Texas A&M QB Marcel Reed Shares NIL Update Before College Football Playoff
This story was originally published by Athlon Sports on Dec 18, 2025, where it first appeared in the College Football section. Add Athlon Sports as a Preferred Source by clicking here.
NIL
Anonymous coach names biggest fraud in the College Football Playoff
There’s always plenty of argument about who belongs and doesn’t belong in the College Football Playoff, and that was certainly the case this season, especially given the debates around that final spot coming between Notre Dame and Miami.
But looking over the 2025 bracket, it’s one of the most recognizable SEC programs that is getting the biggest criticism from those in the coaching business.
Asked to name the biggest fraud in this year’s College Football Playoff, it wasn’t one of the Group of Five teams that got the most attention, but none other than Ole Miss, which made the field on the back of a historic season.
Ole Miss, a fraud?
That’s according to one FBS coach, who doesn’t believe the Rebels have a good case.
“They’ve had so many distractions with Lane Kiffin leaving, and Oklahoma is probably their only good win this year,” an unnamed Group of Five head coach said of the Rebels heading into the College Football Playoff, according to The Athletic.
Whoever it was who said it, he apparently wasn’t alone. Far from it.
Taking a vote from more than two dozen anonymous coaches heading into the playoff, the publication found that to be, if not a consensus opinion, then something like it.
Ole Miss won out among the various playoff teams with 29 percent of respondents saying it was the most fraudulent team in the College Football Playoff this season.
A wild year for Ole Miss
Picking on the Rebels for not being playoff-worthy sounds counter-intuitive, given the unprecedentedly good season they’ve had on the field.
For the first time ever, Ole Miss completed an 11-win regular season and qualified for its first College Football Playoff berth.
Then came the drama. The head coach who brought them that success became the biggest name in what emerged as college football’s most hectic coaching carousel.
Lane Kiffin was named as the leading target for two other SEC programs and ultimately departed the Rebels for conference rival LSU after winning the Egg Bowl game.
Coach highlights Rebels’ schedule
The concern around Ole Miss’ perceived quality of schedule doesn’t seem like a concern at first glance.
It played three teams that made the College Football Playoff, beating both Oklahoma and Tulane, and losing a closely-fought matchup on the road against SEC champion Georgia.
Otherwise, the Rebels beat lesser SEC opponents like Kentucky, South Carolina, Florida, and Arkansas.
The win against then-No. 4 LSU doesn’t look as good as it did at the time, given the Tigers’ fall from grace that led to Brian Kelly’s ouster.
There was no universe in which an 11-1 Ole Miss was being left out of the College Football Playoff. Whether it truly belongs will be decided on the field, which can be said for any team in the bracket.
But the Rebels weren’t alone
Not far behind in the fraud poll were two surprising names. Big 12 champion Texas Tech and SEC runner-up Alabama were both decried as playoff frauds with 17 percent of the vote each.
Texas Tech being included is truly puzzling, given the quality of its defense, but those asked expressed concern for the offense, in particular quarterback Behren Morton.
In second place was “no answer,” as 21 percent of those asked didn’t provide any hints as to who they thought were frauds.
Group of Five selection James Madison received 8 percent of the vote as a perceived fraud, while Oregon and Oklahoma each got 4 percent.
Alabama not getting respect
One defensive coordinator from the SEC and a defensive assistant from the Big Ten took issue with the Crimson Tide being included among the dozen playoff teams this year.
“Alabama should have, like, five losses this year. They shouldn’t be there,” the SEC defensive coordinator said.
And the Big Ten coach added: “I’ve watched them. They’re not that good this year. I didn’t see enough from them to get this chance.”
(Athletic)
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NIL
P.J. Fleck reveals Gophers’ mindset and strategy in NIL contract negotiations
There are hundreds of conversations happening behind closed doors of college football programs across the country right now. Between player-contract negotiations, coaching staff turnover and transfer portal decisions, the sport has transformed into the wild west.
Minnesota has already seen 13 of its own players announce their intentions to enter the transfer portal when it officially opens next month. They’ve also had notable players such as Drake Lindsey, Jalen Smith and Maverick Baranowski reveal their plans to return next season.
“I don’t think anything in elementary education taught you how to negotiate contracts in college. Even as you look at the past of you being a head football coach, everything you’ve gained experience on — and then you get into this world of new college athletics — and unless you’re a head coach that backs away and says, ‘Hey, I am just gonna coach football.’ You have to be so in line with your chief of staff, your GM, director of player personnel… You have to talk more than you ever have, and have meetings more than you ever had,” P.J. Fleck said.
“I don’t think the general public actually truly knows what college football truly looks like.”
Really insightful stuff from P.J. Fleck today on how the Gophers re-negotiate contracts. Worth the listen. 👇
— Tony Liebert (@TonyLiebert) December 17, 2025
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Minnesota has seen notable players like Bucky Irving, Phillip Daniels, and Athan Kaliakmanis enter the transfer portal over the years, but it’s routinely among the best programs in the country at retaining players. For example, past and present Gophers stars Justin Walley, Tyler Nubin, and Darius Taylor have turned down more lucrative offers to stay at Minnesota.
“It’s just a new era of college athletics, and we’ve embraced it. I think Gerrit Chernoff and his staff do an amazing job. Our retention rate, as of right now, is really, really high. Everybody does it on their own time frame. That’s one thing I’ve learned,” Fleck said.
“Everybody has representation. Everybody has their own view of not necessarily what they’re worth, and what they want to be able to get out of that, and what they value, and you respect that.”
Many fans and traditionalists are frustrated by what college sports have become, but it’s the new reality. It’s essentially one-year contracts for every player on your team, and they’re able to re-negotiate every offseason, with no salary cap or clear market. Fleck has historically had boundaries with the amount of information he shares about the inner workings of his Gophers’ program, but he shared a legitimate inside look on Wednesday.
The Gophers are currently in the stage of the offseason where they’re re-recruiting the entire roster. We likely won’t know the details or specifics of the contracts, but it was interesting to hear Fleck peel back the curtain.
Gophers news, rumors and analysis
NIL
Tulane rides wave of economic impact into college football postseason
KEY TAKEAWAYS:
- Tulane’s playoff appearance is generating millions in donations, NIL funding and local business revenue
- Athletic donations jumped 373% year over year, totaling $1.68 million in just over a month
- NIL collectives raised more than $1.1 million following the conference championship
- Uptown retailers report record merchandise sales tied to Green Wave success
After being the first Louisiana university (sorry, LSU fans) to qualify for the college football playoffs, Tulane University, its athletic program, NIL organizations, and surrounding Uptown New Orleans businesses are seeing a multi-million dollar economic impact. From surging athletic donations to increasing merchandise sales, the Green Wave’s success on the field is translating into a massive green influx off of it.
“Since last week, we’ve taken in about 1,000 orders on the website, sold over 2,000 hoodies and 1,000 shirts, and a lot of the playoff merchandise,” said David Cariello, owner of the Campus Connection, an off-campus Tulane merchandise retailer on Broadway Street. Cariello has worked there since college and has owned Campus Connection since 2008. “This is unlike anything I have ever seen. Halfway through December, we are already at where we would be in a really good month, and by the end of the month, we may be at three times our typical monthly revenue.”
Cariello added that Campus Connection still has Tulane playoff merchandise available for fans interested in purchasing swag before Saturday’s game.
The American Conference champion Tulane Green Wave will travel to Ole Miss on Saturday to play in the first round of the college football playoffs. The game is scheduled for 2:30 p.m., and the winner will take on Georgia on Jan. 1, 2026, at the Caesars Superdome in New Orleans.

Ole Miss athletic officials are projecting a $74 million economic impact in Oxford for the playoff game, but, at home, in New Orleans, the institution and surrounding business community also are witnessing a financial windfall that administrators and shop owners describe as “unprecedented and magical.”
Tulane University Director of Athletics David Harris announced that between Nov. 12 and Dec. 16, the department received $1.68 million in donations from 519 donors. The figures represent a staggering 373 percent increase in dollar amount and an 83 percent rise in the number of donors compared to the same period last year.
Sam Scelfo, owner of the iconic Gambino’s Bakery in Metairie, has donated to Tulane University since 1973 and recalls his first donation of $100. For 52 years, Scelfo has consistently donated to the university and the athletics program.
“It’s magical what Tulane football has done this season. This college football playoff run is not just good for the university; it’s beneficial to the city as a whole, and it kind of mirrors the energy of New Orleans when the Saints are successful,” said Scelfo, who will attend Saturday’s game. “Even my LSU friends have called this past week to congratulate me. This season will breed success across the entire university – national recognition of the athletics program and university, more investment dollars, donations, applications – it’s just a win, win, win across the board.”
The financial impact extends into the modern frontier of college sports: Name, Image, and Likeness (NIL). Michael Arata, co-founder of the Fear The Wave Collective, reports the collective has raised over $1.1 million in NIL donations since the conference championship game. Arata can recall the early days of the Fear the Wave Collective in 2021 when he and co-founder Jimmy Ordeneaux set a goal of raising $10,000 in one year.

Fear The Wave fundraises to enhance accessibility for selected Tulane student-athletes to NIL deals, empowering them to gain financial and business exposure while maintaining their commitment to academics and sports.
“It’s such an unprecedented time for everyone involved in Tulane University and Tulane athletics. It’s been so busy but so much fun as well,” said Arata, who projects that Fear The Wave Collective will almost double its NIL fundraising amount in 2025 compared to 2024. “It would have taken us several months to raise the kind of money we just did in one week. We went from asking people to help maintain where we are to getting incoming calls of people wanting to do more to continue to support a program that has grown so much over recent years.”
Sumrall arrived at Tulane in 2024 and coached the team to a 9-5 record and an appearance in the Union Home Mortgage Gasparilla Bowl. This season, Tulane finished 11-2 and won the American Conference championship with a 34-21 win over North Texas in front of a sold-out Yulman Stadium.
Sumrall has announced that he will be the new head coach of the Florida Gators next season, but he has been allowed to coach Tulane through its playoff run. In the last week, Sumrall and his family announced a $100,000 contribution to the Green Wave Talent Fund, the university’s primary NIL fund and a Tulane athletics initiative to expand NIL opportunities for Tulane student-athletes across football, men’s and women’s basketball, and baseball.
“Jon’s donation shows the type of character he has, to help position Tulane for success after his departure. He is investing in the future of the program he helped build and in the lives of the kids he has changed,” Scelfo said. “His family’s donation definitely stimulated more donors to jump on board and also invest in the future of Tulane.”
For example, Arata said a Tulane family donated $500,000 to Fear The Wave Collective and then added $100,000 more after seeing Sumrall’s announcement. His donation also encouraged another donator to send a significant amount, and more donations have continued to come in since Tuesday’s news.
“We feel like we are just getting started, and this momentum over the last month can be self-sustaining and powerful going into the future,” Arata said. “We hope this sets the stage for building a program that is a permanent fixture on the national stage. Tulane was in the first Sugar Bowl, so why not play in the next one? Can you imagine the energy of the city and economic impact the Sugar Bowl will have if Tulane plays Georgia on New Year’s Day?”
NIL
JMU Coach Bob Chesney Doesn’t Hold Back On Dan Lanning And Dante Moore
The No. 5 Oregon Ducks (11-1, 8-1 Big Ten) and the Sun Belt Conference champions, No. 12 James Madison Dukes (12-1, 8-0 Sun Belt), are nearing their first-round matchup in the College Football Playoff in Eugene, Oregon, at Autzen Stadium.
Dukes coach Bob Chesney is going into unfamiliar territory, with their best win on the 2025 season coming against the Troy Trojans on Dec. 5 in the Sun Belt title game at home inside Bridgeforth Stadium in Harrisburg, Virginia, 31-14. Their lone loss at the Atlantic Coast Conference’s Louisville Cardinals near the start of the season on Sept. 5, 28-14.

Bob Chesney Doesn’t Hold Back On Dan Lanning And Dante Moore
Regarding redshirt sophomore quarterback Dante Moore, Chesney knows he’s the most dangerous player on the field for the Ducks, due to his ability to impact the offensive game in any facet under center. He touched on the leader when speaking to the media before the Saturday, Dec. 20, matchup.
“To me, it’s the willingness of the quarterback to throw into coverage. He understands tight windows and trusts his arm. He could be one of the top draft picks in this draft. There’s a lot in there. He has confidence and trust. He’s mobile. He does a really good job of getting the ball out,” Chesney stated.
When Chesney touched on matching up with Oregon coach Dan Lanning, the future UCLA Bruins head coach spoke on Lanning’s success in taking over a new program back in 2022 and making it his own, to what the college football world sees today.

“They’re extremely well coached. They are just really good at understanding protections and trying to break those protections. When they get to their one-on-one matchups or if they get on a running back, they do a really good job of keeping their pad level down.”
Chesney continued, “They do not quit as they are pursuing the quarterback. A lot of the big plays that have happened against them have been quarterbacks being able to evade some sort of rush and get their feet set and find something downfield.”
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Preparing for Autzen Stadium Atmosphere
In front of a sold-out crowd of 54,000+ in Eugene on Saturday, Chesney understands that the loud atmosphere will play a major factor for his units on both sides of the ball when trying to hear play-calling from the James Madison sideline.
That’s without the full Ducks’ student body present, being on Christmas break.
“We want to try and make it to where we can’t even hear each other on both sides of the ball, knowing that it will affect the offense and the special teams more than it will the defense, but that is definitely what we’re jumping into,” Chesney said. “We have all their songs, all the things they do, their band, everything we could gather is what we’re putting on display out there for our guys, so that’s something that they’ve heard before.”

Oregon vs. James Madison NIL Disparity
Chesney pointed out that James Madison’s Name, Image, and Likeness or NIL for the 2025 season was around $1 million. As for Oregon’s football program and NIL, it’s considered to be the top in the sport. This is due to the university’s long-time partnership with Nike and co-founder Phil Knight.
In fact, the Dukes and Ducks are so far from each other financially that Oregon’s defensive coordinator, Tosh Lupoi (earned $2 million in 2025), makes more than James Madison’s head coach and his 2025 roster combined. Chesney was owed a $833,495 salary for the 2025 season.
NIL
College football program set to lose 15 players to NCAA transfer portal
It was a fairly successful first season for Wake Forest under new head coach Jake Dickert.
The Demon Deacons finished the regular season 8-4 overall (4-4 ACC), qualifying for a bowl game for the first time since 2022.
After a shaky 2-2 start, the Demon Deacons won six of their last eight games, marking a major in-season turnaround. They notched quality wins over No. 14 Virginia and SMU, but fell to Duke in their final game of the season.
It was a remarkable turnaround for Dickert, who took over the program after back-to-back 4-8 seasons under Dave Clawson. Dickert accepted the position after four seasons at Washington State, where he compiled a 23-20 overall record.
The Demon Deacons have one final game left against Mississippi State in the Duke’s Mayo Bowl, but that hasn’t deterred multiple players from announcing their intentions to enter the transfer portal.
According to 247Sports, the Demon Deacons have had 15 players enter the transfer portal as of Dec. 18. Most recently, freshman quarterback Elijiah Oehlke announced he will be entering the portal when it opens on Jan. 2, joining a host of other former Demon Deacons.

One of the most notable losses for the Demon Deacons was freshman wide receiver Chris Barnes, who announced his transfer decision on Dec. 14. Barnes led Wake Forest with 39 receptions for 547 receiving yards and three touchdowns. He was named an All-ACC honorable mention as a wide receiver, while earning third-team honors as a return specialist.
Only two days later, sophomore wide receiver Micah Mays also announced his intentions to enter the transfer portal. He finished the year with 18 catches for 302 receiving yards and two scores, averaging 16.8 yards per reception. Both Barnes and Mays were promising young offensive stars, making both major losses for the program.
Another key loss was defensive tackle Mateen Ibirogba, who transferred from Georgetown to Wake Forest before the 2023 season. He stepped into a bigger role this season, totaling 21 tackles, 3.5 tackles for loss, and two sacks for the Demon Deacons.
Along with the names above, tight end Harry Lodge, safety Jacob Cosby-Mosley, defensive lineman Ka’Shawn Thomas, wide receiver EJ Reid, offensive lineman Derrell Johnson II, and offensive tackle Nathan Pahanich are some other players who have announced their decision to enter the transfer portal.
It’s important to note that the NCAA transfer portal does not open until Jan. 2, 2026. All players can do right now is announce their plans to enter the portal; once it opens, they can officially enter their names and contact their preferred schools. The transfer period will close on Jan. 16 after 15 days.
Wake Forest will face Mississippi State in the Duke’s Mayo Bowl on Jan. 2, 2026, in Charlotte, North Carolina. Kickoff is scheduled for 7 p.m. CT on ESPN.
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