NIL
Kansas State University
MANHATTAN, Kan. – Veteran coach Bill Peterson, who has experience at virtually every level of college and professional basketball coaching, has been named an assistant men’s basketball coach at Kansas State in an announcement by head coach Jerome Tang on Tuesday afternoon (April 29). Peterson, who started his new job on Tuesday, previously coached […]

Peterson, who started his new job on Tuesday, previously coached alongside Tang while at Baylor from 2017-22 where they helped guide the Bears to the 2021 NCAA Championship.
“I am fired up to have Coach Bill Peterson as a part of our staff,” said Tang. “He brings a wealth of experience in both college and the NBA. Every coach, player, and person associated with K-State Basketball will be better because of the addition of Coach Bill Peterson.”
Peterson has a combined 10 years of head coaching experience at the NAIA, Division II and G-League levels in his 47-year coaching career while he has been an assistant coach at Louisiana Tech (1980-83), McNeese State (1987-94), Bosier Parish Community College (1997-99), Colorado State (2000-07) and Denver (2024-25) to go with significant experience in a support staff role at Baylor (2017-24).
Peterson has also served in various capacities in the NBA, including as special assistant with the Golden State Warriors (1989), player development/scout with the Dallas Mavericks (1998-2000) and assistant coach/player development with the Milwaukee Bucks (2007-13). He has G-League experience with the Texas Legends (2014) and Erie BayHawks (2014-17).
Peterson has mentored over 20 NBA players, including Hall of Famers Dirk Nowitzki, Steve Nash and Karl Malone as well as 13-year pro Jason Smith and current Charlotte Hornet Seth Curry.
“I am extremely excited to be joining Coach Tang’s staff at Kansas State,” said Peterson. “I have known Jerome Tang for the past eight years and have great respect and admiration for him and his family. The opportunity to work with him and his staff is a real blessing. The opportunity to work at a storied basketball program like K-State with a rich tradition of excellence is a real honor.
“I am excited to again be competing in the Big 12 as it is recognized as one of the premier basketball leagues in the country. I will pour my heart and soul into the players, coaching and staff to get 1% better every day.”
Tang became familiar with Peterson during their 5-year stint on staff at Baylor (2017-22), where they helped the Bears to a 120-42 (.741) overall record, including a 61-26 (.701) mark in Big 12 play, to go with the 2021 NCAA Championship, two Big 12 regular-season titles (2021, 2022) and three NCAA Tournament appearances (2019, 2021, 2022).
Peterson was Baylor’s director of men’s basketball operations from 2017-19 before spending the next five seasons (2019-24) as the special assistant to head coach Scott Drew. Overall, he was a part of 167 wins with the Bears to go with five NCAA Tournament appearances (2019, 2021, 2022, 2023, 2024).
Prior to joining the staff at Baylor, Peterson spent 10 seasons (2007-17) in the professional ranks with the Milwaukee Bucks, Dallas Mavericks and Orlando Magic. He was an assistant and player development coach with the Bucks under head coaches Larry Krystkowiak, Scott Skiles and Jim Boylan from 2007-13 before spending time with the Mavericks’ G-League franchise, the Texas Legends in 2014. He was the head coach of the Erie BayHawks, the G-League affiliate of the Orlando Magic, from 2014-17 and was instrumental in the NBA call-ups of Seth Curry, Austin Daye, Keith Appling and Anthony Brown. He led the Orlando Magic Blue Team to the 2016 NBA Summer League Championship.
Peterson’s pro experience also includes a stint as a player development coach and scout with the Mavericks from 1998-2000 and as a special assistant with the Warriors in the summer of 1989.
Peterson served as associate head coach at Colorado State for seven seasons (2000-07) under the direction of head coach Dale Layer. He was a part of 103 wins while in Fort Collins, including the Rams’ first NCAA Tournament bid in 13 seasons after winning the Mountain West Conference Tournament in 2003.
Peterson had the first of two stints as a small college head coach from 1983-87 at NAIA Union College in Barbourville, Ky., where he led the Bulldogs to 73 wins. He posted four consecutive winning seasons, including the school’s most wins (22) in 16 seasons in 1984-85 while producing the school’s first-ever NBA Draft pick in James Anderson (Portland Trail Blazers) in 1985.
Peterson was the head coach at Division II Alabama-Huntsville from 1994-97, guiding the Chargers to their first winning season in 10 years in 1994-95 after inheriting a squad that won just one game the previous season.
In between his head coaching stints with Union College and UAH, Peterson spent seven seasons (1987-94) on head coach Steve Welch’s staff at McNeese State. He was a part of 75 wins with the Cowboys, including a Southland Conference Tournament Championship and NCAA Tournament bid in 1989.
Peterson spent the 2024-25 season with the University of Denver under head coach Jeff Wulburn.
Peterson began his coaching career as a student assistant at St. Petersburg (Fla.) Junior College before 3 seasons (1980-83) as a graduate assistant for head coach Andy Russo at Louisiana Tech, where he was part of a coaching staff that developed All-American and Hall of Famer Karl Malone.
Peterson earned his bachelor’s degree in Leisure and Recreation from Eckerd (Fla.) College in 1980 before obtaining a Master’s in Physical Education and Human Relations from Louisiana Tech in 1982.
Peterson and his wife, Diane, are the parents of three daughters: Kati, Ginny and Hailey (who went to be with The Lord in 2000).
Coaching Experience
Student Assistant, St. Petersburg Junior College, 1978-79
Graduate Assistant Coach, Louisiana Tech, 1980-83
Head Coach, Athletes in Action Russian/European Tour, 1985-86
Head Coach, Union College (Ky.), 1983-87
Special Assistant, Golden State Warriors, Summer 1989
Assistant Coach, McNeese State, 1987-94
Head Coach, Alabama-Huntsville, 1994-97
Assistant Head Coach, Bosier Parish Community College, 1997-99
Player Development Coach/Scout, Dallas Mavericks, 1998-2000
Associate Head Coach, Colorado State, 2000-07
Assistant Coach/Player Development, Milwaukee Bucks, 2007-13
Assistant Coach/Player Development, Texas Legends (NBA G-League), 2014
Head Coach, Erie BayHawks (NBA G-League), 2014-17
Director of Men’s Basketball Operations, Baylor, 2017-19
Special Assistant to the Head Coach, Baylor, 2019-24
Assistant Coach, Denver, 2024-25
Assistant Coach, Kansas State, 2025-present
Education
Bachelor’s Degree in Leisure and Recreation, Eckerd College, 1980
Master’s in Physical Education and Human Relations, Louisiana Tech, 1982
Personal
Wife: Diane
Children: Kati, Ginny, Hailey (who went to be with The Lord in 2000)
How to follow the ‘Cats: For complete information on K-State men’s basketball, visit www.kstatesports.com and follow the team’s social media channels on Twitter, Instagram and Facebook.
NIL
Ohio State to share revenue with athletes from four sports in 2025-26
Ohio State will directly pay athletes playing for its football, men’s basketball, women’s basketball and women’s volleyball teams starting next month, athletic director Ross Bjork said. “Those are the four we’ll start with,” Bjork said. “We hope we can expand.” Related NCAA settlement article: What does the NCAA settlement mean for college sports? We answer […]
Ohio State will directly pay athletes playing for its football, men’s basketball, women’s basketball and women’s volleyball teams starting next month, athletic director Ross Bjork said.
“Those are the four we’ll start with,” Bjork said. “We hope we can expand.”
The payments are part of a revenue-sharing model taking effect as a result of a historic settlement of three antitrust cases against the NCAA and major conferences. A federal judge approved the settlement last week, allowing the payments to begin on July 1.
The Buckeyes are poised to share the maximum allowable revenue, which is estimated to be about $20.5 million over the 2025-26 academic year with increases by percentage points over the next decade.
As $2.5 million for the funding of additional scholarships across 36 varsity sports counts toward the school’s revenue share cap, Ohio State will be able to dedicate $18 million for paying athletes for the use of their name, image and likeness. The NIL deals struck between outside entities and athletes do not count against the cap.
“This is more opportunity for athletes than ever before,” Bjork said.
Bjork did not offer a breakdown of how the money would be divided among the Buckeyes’ four sports, but most is expected to end up going to football and men’s basketball, the highest revenue-generating sports for the athletic department.
According to financial records, football and men’s basketball were responsible for 95% of the department’s sport-specific revenue during the 2024 fiscal year.
In a previous interview with The Dispatch, Bjork said the Buckeyes were prioritizing paying athletes in the sports that maintain the highest market value and factored a variety of metrics to account for their popularity.
The impact of Title IX, the federal gender equity law, is expected to be more limited in revenue sharing after the U.S. Department of Education in February rolled back guidance requiring payments to be proportional among male and female athletes.
Joey Kaufman covers Ohio State football for The Columbus Dispatch. Email him at jkaufman@dispatch.com and follow along on Bluesky, Instagram and X for more.
Get more Ohio State football news by listening to our podcasts
NIL
Ohio State Athletics Director Ross Bjork addresses NIL strategy for student
Ohio State announced on Monday that it’s launching a new strategic group that’s designed to support, streamline and enhance NIL opportunities for student-athletes. COLUMBUS, Ohio — Ohio State Athletics Director Ross Bjork discussed how the university will directly compensate student-athletes through revenue shares on Thursday. Bjork’s comments come after a federal judge approved the terms of […]


Ohio State announced on Monday that it’s launching a new strategic group that’s designed to support, streamline and enhance NIL opportunities for student-athletes.
COLUMBUS, Ohio — Ohio State Athletics Director Ross Bjork discussed how the university will directly compensate student-athletes through revenue shares on Thursday.
Bjork’s comments come after a federal judge approved the terms of a $2.8 billion antitrust settlement last week, which will allow schools to directly pay players through licensing deals.
You can watch the briefing in the player below.
“The signing of the House settlement Friday by Judge Claudia Wilken will reshape collegiate athletics. Ohio State and schools around the country will now be permitted to directly compensate student-athletes through revenue sharing, which is actually institutional NIL rights,” Bjrok said in a statement.
During Thursday’s press conference, Bjork said the university is set to distribute $20.5 million of revenue-shared dollars that can be given to an athlete. $2.5 million of that will be toward scholarships. The remaining $18 million will be shared between four sports: football, men’s and women’s basketball and women’s volleyball. Bjork said the university will use metrics to determine how much money is distributed to each sport.
Bjork hopes more sports will be added in the future.
Bjork said he the university is committed to offering 36 intercollegiate sports and providing scholarships to all 36 programs.
Ohio State announced on Monday that it’s launching a new strategic group that’s designed to support, streamline and enhance Name, Image and Likeness opportunities for student-athletes.
The strategic group will be called the Buckeye Sports Group.
Ohio State says a key part of the settlement is the implementation of a Fair Mark Evaluation process and a “range of compensation” designed to establish standardized benchmarks for NIL deals across sports and institutions. The Buckeye Sports Group intends to serve as a centralized hub for NIL brand deal facilitation, corporate partnerships, student-athlete storytelling and NIL support.
The Buckeye Sports Group will have access to Learfield’s Compass NIL technology to facilitate deal transactions and gain insights into student-athlete interests.
The group will support Ohio State student-athletes with a focus on three areas: deal facilitation and management, content creation and storytelling and support services.
In a move to streamline and optimize NIL operations, the group will work to consolidate existing NIL collectives under a single marketing team. The founding members of THE Foundation and The 1870 Society, two existing NIL collectives, will remain engaged and serve in an advisory capacity to the new group.
The university also announced a new internal resource center that it says will be designed to enhance success across varsity sports.
To read more about the new group, click here.
NIL
UConn basketball star Azzi Fudd announces major skincare NIL partnership
Fresh off a National Championship and graduation from UConn, Final Four Most Outstanding Player Azzi Fudd has added a major skincare partnership to her diverse NIL portfolio. Returning to the Huskies for another season with the chance to repeat, Fudd has fully taken the baton from former teammate Paige Bueckers as one of the most […]


Fresh off a National Championship and graduation from UConn, Final Four Most Outstanding Player Azzi Fudd has added a major skincare partnership to her diverse NIL portfolio.
Returning to the Huskies for another season with the chance to repeat, Fudd has fully taken the baton from former teammate Paige Bueckers as one of the most marketable and NIL-active athletes across the country. The All-Big East First Team member announced a new partnership with Paula’s Choice, as their first college athlete ambassador.
Through multiple Instagram collab posts with the brand, Fudd showcases the ease and efficiency of Paula’s Choice skincare wipes while staying active on the hardwood. In addition to social content, the brand will sponsor Fudd’s upcoming youth basketball camp.
“I’m very new to beauty, skin care, all of that stuff, but a lot of my friends use [Paula’s Choice] and so I’d tried some of their stuff,” Fudd told Glossy. “So when they reached out, I was super excited,”
“They have really amazing products,” Fudd continued. “[It’s a brand I feel good to] put my name next to – something that I can be proud of and not embarrassed by and that I use and want to use.”
As a redshirt junior this past season for UConn, Fudd averaged 13.6 points per game and led the Huskies with a 43.6 three-point field goal percentage. Battling injuries for most of her career, she started 30 games last year and is now positioned for an All-American senior campaign as the team leader, with Bueckers moving onto the WNBA as the Dallas Wings’ top draft selection.
Off the court, she has stared in NIL campaigns with Bueckers – including for Madison Reed, Bose and Oreo – but will certainly now be the face of a variety of brands as she is one of the most followed college basketball players in the country. Her previous partnerships include the likes of Under Armour’s Curry Brand, Raining Cane’s, Turbotax and JanSport, among others.
Fudd currently has a 97 “O2W Score” from Out2Win, the leading AI-powered athlete marketing intelligence platform – making her one of the top brand ambassadors in all of college sports.
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NIL
Zakai Zeigler Denied Injunction for Fifth Year at Tennessee
Zakai Zeigler Denied Injunction for Fifth Year at Tennessee Privacy Manager Link 0

NIL
NCAA Basketball Transfer Portal & National Championship Odds Update
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NIL
Judge denies Zeigler’s request for preliminary injunction trying to play 5th season
KNOXVILLE, Tenn. — A federal judge on Thursday denied Tennessee point guard Zakai Zeigler’s request for a preliminary injunction allowing him to play a fifth season of Division I basketball in five years. U.S. District Judge Katherine A. Crytzer listened to arguments in a hearing June 6 in Knoxville and entered her denial Thursday morning. […]

KNOXVILLE, Tenn. — A federal judge on Thursday denied Tennessee point guard Zakai Zeigler’s request for a preliminary injunction allowing him to play a fifth season of Division I basketball in five years.
U.S. District Judge Katherine A. Crytzer listened to arguments in a hearing June 6 in Knoxville and entered her denial Thursday morning. She wrote that Zeigler failed to demonstrate he would likely succeed on his argument that the NCAA keeping him from playing a fifth season of Division I basketball is a violation under the Sherman Act.
“This Court is a court of law, not policy,” Crytzer wrote in her order denying the injunction. “What the NCAA should do as a policy matter to benefit student athletes is beyond the reach of the Sherman Act and TTPA and by extension, this Court.”
The two-time Southeastern Conference defensive player of the year asked for an injunction when he sued the NCAA on May 20 over its rules limiting him to four seasons in a five-year window as an unlawful restraint of trade under both federal and Tennessee laws.
His lawsuit argues he could earn between $2 million and as much as $4 million with another season. His attorneys made clear this is just a first step in this legal fight.
“We are disappointed the Court declined to grant a preliminary injunction on the basis that the NCAA does not directly control NIL compensation, just days after the House settlement confirmed they would do exactly that,” according to a statement from Litson PLLC and the Garza Law Firm.
“This ruling is just the first chapter of what we believe will ultimately be a successful challenge. We intend to press forward and are evaluating the best path ahead for Zakai.”
The judge wrote that the harms Zeigler argues he would suffer can be addressed with a future damages award.
She also noted the “fixed number of roster spots” for each Division I basketball team and that “an injunction would run the risk of harming currently enrolled players committed to a university and current high school seniors being recruited.”
The NCAA argued in its brief before the hearing that Zeigler’s injunction request should be denied because he is asking the court to make him the first athlete in history to play a fifth season in Division I “as a matter of right.”
During the hearing, the judge asked Zeigler’s attorneys to file a quick brief answering whether or not Zeigler is an “intercollegiate athlete” as defined under state law and what legal standard applies to Zeigler’s claim under the Tennessee Trade Practices Act.
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