Kendall Jenner Powers Toni Breidinger’s NASCAR Rise With New Sponsorship Move
Toni Breidinger has found a new supporter as she navigates her rookie season in the NASCAR Truck Series. Breidenger, who has taken the wheel of the No. 5 TRICON Garage Toyota, will be partnering with 818 Tequila, a brand founded by Kendall Jenner. It’s the brand’s inaugural venture into national-level sports partnerships. Kendall Jenner and […]
Toni Breidinger has found a new supporter as she navigates her rookie season in the NASCAR Truck Series. Breidenger, who has taken the wheel of the No. 5 TRICON Garage Toyota, will be partnering with 818 Tequila, a brand founded by Kendall Jenner. It’s the brand’s inaugural venture into national-level sports partnerships.
Kendall Jenner and 818 Tequila Back Toni Breidinger’s NASCAR Rise
818 Tequila will headline Breidinger’s truck at the May 30th race in Nashville. The brand plans to host a VIP experience and after-party at the event and will stay on as an associate sponsor through the rest of the 2025 season.
In an interview with PEOPLE Magazine, Breidinger shared her thoughts on the partnership.
“It’s very important to work with brands that feel authentic to me and have the same morals. I feel like 818 aligns with me perfectly because they’re all about community, they’re female-founded and led.
“I know historically the tequila space has been very male-dominated and so is the motorsport space, a very male-dominated industry,” she added. “So I love to see what Kendall’s doing as a female entrepreneur… both of our worlds kind of aligned.”
The San Francisco-native also took to social media to announce the partnership.
Now ranked 23rd in the standings, Breidinger posted her strongest performance of the season with a P18 finish at Rockingham. Her top career result in the Truck Series remains a P15 run at Kansas in her 2023 debut.
Though she brings strong commercial appeal, Breidinger’s rookie season in the NASCAR Truck Series has been a tough one. She currently sits near the bottom in Rookie of the Year rankings and is third-to-last among full-time competitors after seven races.
MORE: Veteran Ward Burton Echoes Joey Logano’s Blunt Reality Check on Modern Day NASCAR
Before joining the Truck Series, she competed in the ARCA Menards Series, where she placed as high as fourth in the final championship standings. Over 65 starts, she secured four top-five finishes, 27 top tens, and a personal best result of third — also at Kansas.
She owns the record for the most top-10 finishes by a woman in ARCA Menards history and boasts over 5 million online followers — the most of any driver in the sport.
From ARCA to the Truck Series, Breidinger has caught the eye of many major brands. She has attracted a range of high-profile partners, including Victoria’s Secret, Raising Cane’s, CELSIUS, Sunoco, Gatorade, and more.
Adding to her growing presence beyond the track, Breidinger was featured this week in the newest campaign by luxury brand Coach.
“Toni is a force both on the track and on social media,” Jenner said about the collaboration. “We are so excited to partner with her for our first national sports partnership.”
Jenner, a prominent model and member of the Kardashian-Jenner family, isn’t the first in the family to dabble in NASCAR. Her half-sister, Kim Kardashian, once sponsored a NASCAR Cup Series entry in 2010, with her perfume brand appearing on Mike Bliss’ No. 36 car at Las Vegas Motor Speedway.
Bishop Motorsports welcomes Jordan DaCosta to the team
Bishop Motorsports is proud to officially welcome 18-year-old Florida drag racing sensation Jordan DaCosta to the team. Just one month after joining the program, Jordan traveled to Minnesota to meet the team and complete his NHRA licensing process—an experience that turned heads and proved he’s one to watch. In a remarkable display of talent, Jordan […]
Bishop Motorsports is proud to officially welcome 18-year-old Florida drag racing sensation Jordan DaCosta to the team. Just one month after joining the program, Jordan traveled to Minnesota to meet the team and complete his NHRA licensing process—an experience that turned heads and proved he’s one to watch.
In a remarkable display of talent, Jordan successfully licensed in five NHRA classes—Super Street, Super Gas, Super Comp, Top Dragster, and Advanced ET—in just three days.
“This is something big and exciting for our sport,” said team owner Chris Bishop. “To see someone so young adapt and drive at such a high level with this kind of versatility—it’s rare. Jordan showed us right away that he’s the real deal.”
Jordan’s journey to this milestone has been fueled by determination and vision.
“I’ve been working toward finding an NHRA team that believes in me and shares the same goals,” said Jordan DaCosta. “I can’t believe I’ve gotten to this point. Before this, my personal best was a 9.33 in the quarter mile. Now, I’m leaving Minnesota with a new personal best of 7.75 seconds and a top speed of 180 MPH+. It’s unreal.”
From day one, Jordan made it clear he wasn’t here to take shortcuts. AJ from Go Lithium and Bishop Motorsports’ Partnership & Logistics Manager shared: “From day one, Jordan showed he was willing to put in the work. We threw roadblocks in his path, and he overcame every single one without hesitation. When he finally got in the car, he didn’t just show up—he proved he belonged. Jordan is the real deal. He’s focused, driven, and eager to learn, both on and off the track. He lifts up everyone around him and shares the same vision we do. We’re proud to have him with us and excited to see where his journey takes him next.”
Adding to the excitement of the weekend, Jordan also got to experience the winner’s circle when teammate Steve Stockton captured the win in Super Pro, and teammate Cameron earned a runner-up finish in Junior Dragster. The weekend was not just a breakthrough for Jordan—it was a winning weekend all around for Bishop Motorsports.
Joey Logano did not go and win back-to-back in the NASCAR All-Star Race, but he certainly gave it everything he had. The Team Penske driver was in control of the race until the promoter’s caution was displayed with just under 40 laps to go. The controversial new rule for this non-Championship points exhibition race allowed […]
Joey Logano did not go and win back-to-back in the NASCAR All-Star Race, but he certainly gave it everything he had. The Team Penske driver was in control of the race until the promoter’s caution was displayed with just under 40 laps to go.
The controversial new rule for this non-Championship points exhibition race allowed for the race promoter to throw one caution, whenever they want, between Lap 100 and 220 in the 250-lap event.
Advertisement
Logano ended up finishing second to Christopher Bell, and he wasn’t too thrilled with him or Speedway Motorsports CEO Marcus Smith.
“I’m glad you had a blast,” Logano told a NASCAR on FOX reporter. “I’m pissed off right now. Just dang it, we had the fastest car. The Shell-Pennzoil Mustang was so fast. You get to — I’m trying to choose my words correctly on the caution situation. Obviously I got bit by it, so I am the one frustrated obviously.
“Gosh, I don’t know. I felt like the falloff wasn’t too bad as the sun went down, and yeah, six cars or so stayed out with us. Thought maybe we could hold him off but the 20 [Bell] had a good enough restart, cleared too many of them too fast. I couldn’t get away in time. It took me six, seven laps to get my car up and rolling again.
Joey Logano, Team Penske Ford, Christopher Bell, Joe Gibbs Racing Toyota
Joey Logano, Team Penske Ford, Christopher Bell, Joe Gibbs Racing ToyotaDavid Jensen / Getty Images
David Jensen / Getty Images
Advertisement
Logano continued, struggling to hold back his annoyance. “I did all I could do to hold him off and he got under me and released the brake and gave me no option. Kind of just ran me up into the wall, and if I could’ve got to him, he was going around after a move like that, I just couldn’t get back to him. Just too much to try to make up with the tire deficit.
“Just frustrated after you lead so many laps and the car is so fast and you don’t win, it hurts quite a bit.”
In a later media scrum, Logano spoke more about Bell’s race-winning move. “It is what it is,” said Logano. “I don’t know. I mean, sure. Sure. He did it good enough that I couldn’t get back to him because I was gonna show him what fair was, but I just couldn’t get there. I just couldn’t get there with the tires. I couldn’t get away fast enough. It took me six or seven laps after that restart to get rolling again and then he passed too many cars there the first couple laps and then he was there. I was doing all I can to play defense until my rear tires would come in and it just took too long, and then he was gone. I couldn’t catch back up.
“It’s frustrating when you lead that many laps, you had the fastest car and a gimmick caution beats you. It just sucks, but it is what it is. You move on and we’ll be happy that we had the best car the last two times that we’ve been here. I wish we had two wins, though.”
When the promoter’s caution flew (via Michael Waltrip, who actually dropped it on the race track), most of the field pitted for fresh rubber. Logano was among five drivers who chose to stay out on old tires, hoping to hang on.
Advertisement
“I’m all about no gimmicks with the caution,” said Logano, who chuckled as he said it, but the frustration was clear in his voice. “I am all about that. I’m a little — me and Marcus Smith aren’t seeing eye to eye right now, okay? I’ve got to have a word with him.”
Photos from All-Star Race
Christopher Bell, Joe Gibbs Racing Toyota
Christopher Bell, Joe Gibbs Racing ToyotaDavid Jensen / Getty Images
David Jensen / Getty Images
Noah Gragson, Front Row Motorsports Ford
Noah Gragson, Front Row Motorsports FordJames Gilbert / Getty Images
James Gilbert / Getty Images
Shane van Gisbergen, Trackhouse Racing Chevrolet
Shane van Gisbergen, Trackhouse Racing ChevroletJames Gilbert / Getty Images
Carson Hocevar recorded his first All-Star Open victory on Sunday at North Wilkesboro Speedway. NWS/HHP photo From the North Wilkesboro Speedway The NASCAR All-Star Race on Sunday, May 18, added two first-time participants – winner Carson Hocevar and runner-up John Hunter Nemechek – through the All-Star Open on Sunday at North Wilkesboro Speedway. Noah Gragson […]
Carson Hocevar recorded his first All-Star Open victory on Sunday at North Wilkesboro Speedway. NWS/HHP photo
From the North Wilkesboro Speedway
The NASCAR All-Star Race on Sunday, May 18, added two first-time participants – winner Carson Hocevar and runner-up John Hunter Nemechek – through the All-Star Open on Sunday at North Wilkesboro Speedway.
Noah Gragson qualified for his third All-Star Race start by winning the Fan Vote for the third consecutive year.
Hocevar, though, felt like the real winner. The Spire Motorsports driver assumed the point after pole winner Shane van Gisbergen dominated the opening 50 laps, but pitted for four tires under a caution period and never recovered the track position.
Hocevar used a quick two-tire stop, clean air and a strong car to keep all comers at bay, while a slew of contenders fought it out for the second transfer spot. Nemechek’s Legacy Motor Club team opted to take four tires under a late caution for Riley Herbst’s spin, and used the improved grip to catch and pass Bubba Wallace for second. Wallace faded to eighth on old tires.
Ty Dillon ended up third with Erik Jones fourth and Michael McDowell fifth. Gragson advanced after finishing 17th.
CARSON HOCEVAR, NO. 77 SPIRE MOTORSPORTS CHEVROLET (Race Winner): “Super big for this group, this team. It’s great to win, especially being challenged by tires there. I had my hands full. We definitely have to go to work here on our race car because I didn’t really like it, but it’s a good sign that we didn’t like it and we were still pretty quick there.”
JOHN HUNTER NEMECHEK, NO. 42 LEGACY MOTOR CLUB TOYOTA (Runner-Up): “We have a shot to go win a million dollars. Hats off to this No. 42 team. We unloaded and we had good two- or three-lap speed, but no longer on pace. Proud of them for the effort they put in yesterday and what they were able to find, and pitting there at that last deal, I knew I couldn’t win from where I was at. We came and got two (tires) and that helped us out. Hats off to the whole 42 team. Proud of the effort.”
NOAH GRAGSON, NO. 4 FRONT ROW MOTORSPORTS FORD (Fan Vote Winner): “The fans are the GOATs. It’s awesome to be part of this All-Star Race. Thank God for that Open race, because I feel like we got the balance fixed.”
Alex Bowman & Hendrick Motorsports Treat the 2025 NASCAR All-Star Race as a Test Session Despite Solid Top-5 Finish
All four Hendrick Motorsports drivers currently sit inside the top eight of the Cup Series standings, thanks to their consistent runs and trips to victory lane. That form seemed to take some of the pressure off heading into the All-Star Race at North Wilkesboro, which the team treated more as a tune-up than a must-win […]
All four Hendrick Motorsports drivers currently sit inside the top eight of the Cup Series standings, thanks to their consistent runs and trips to victory lane. That form seemed to take some of the pressure off heading into the All-Star Race at North Wilkesboro, which the team treated more as a tune-up than a must-win event, according to Alex Bowman.
Three of the HMS cars cracked the top six by the end of the night, though Kyle Larson faded to a P21 finish after showing early pace and leading five laps.
Bowman led the charge for the team, bringing his #48 home in fourth after starting ninth. Reflecting on the performance, he credited his crew for digging deep. “We were so bad yesterday and the guys made the right adjustments,” Bowman said. “Our hands are pretty tied on what we can or can’t change, and they made a lot of really good calls to take us from struggling pretty bad to at least having a shot at it there at the end.”
Though a fourth-place result in a non-points race doesn’t move the needle in the standings, Bowman acknowledged the improvement was a step forward. “I think we certainly came here just to try to learn things. It pays $1 million, but honestly, winning a regular Cup race, with the playoff implications and everything, it adds up to more than that. So yeah, just came here to learn.”
Chase Elliott, who crossed the line right behind Bowman, admitted he wished he had been in the mix for the win, calling it a strong race for track position.
He noted the event ran smoother than last year’s edition and felt his #9 Chevy was competitive, just a tick off the pace needed to win. “We were in the mix, but we just needed a little bit more [pace] to be there with Joey [Logano] and Christopher [Bell],” Elliott said.
William Byron also tipped his cap to the entire HMS lineup but pointed out that his #24 team needs to keep chipping away. “We were good to start the weekend and good to start the race, but it just seemed like it kind of went away on us,” Byron said. While he admitted he didn’t expect to walk away with the win, he felt they were at least in the ballpark. Overall, he was content with the performance but knew there is more work to be done.
NASCAR All-Star Race results: Christopher Bell is winner, plus full leaderboard
The checkered flag is out for the NASCAR All-Star Race, featuring the best Cup Series drivers in the sport. Joey Logano is the winner of the All-Star Race on May 18 North Wilkesboro Speedway in North Wilkesboro, North Carolina. This is Bell’s first All-Star Race victory in five attempts. Bell has three regular season victories […]
The checkered flag is out for the NASCAR All-Star Race, featuring the best Cup Series drivers in the sport.
Joey Logano is the winner of the All-Star Race on May 18 North Wilkesboro Speedway in North Wilkesboro, North Carolina. This is Bell’s first All-Star Race victory in five attempts. Bell has three regular season victories in winning three-straight races earlier this season.
Advertisement
Bell passed defending race winner and Cup Series champion, Joey Logano, with 10 laps to go and drove away to secure the victory.
The All-Star Race had five cautions for 32 laps and 18 lead changes.
Bell and Brad Keselowski won their respective heat races on May 17 and started on the front row, with Keselowski starting on pole position.
Carson Hocevar won the All-Star Open on May 18 to transfer into the main event. John Hunter Nemechek finished second in the Open and Noah Gragson won the fan vote for the final transfer spot.
Here are the results from the NASCAR All-Star Race.
LEGEND OF L.W. WRIGHT: The long Talladega con: After getting a black flag, would LW Wright outrun the law?
Advertisement
LW WRIGHT PART TWO: The long Talladega con: Could L.W. Wright drive as fast as he could talk?
LW WRIGHT PART ONE: The long Talladega con: How L.W. Wright talked his way onto NASCAR’s fastest track
HOW IT HAPPENED: NASCAR All-Star Race at North Wilkesboro: Live updates, highlights, leaderboard in Cup Series
Who won NASCAR All-Star Race? Winner, race results for North Wilkesboro Cup Series race
The unofficial full running order, results from NASCAR All-Star Race at North Wilkesboro Speedway.
Christopher Bell, No. 20 Joe Gibbs Racing Toyota
Joey Logano, No. 22 Team Penske Ford
Ross Chastain, No. 1 Trackhouse Racing Chevrolet
Alex Bowman, No. 48 Hendrick Motorsports Chevrolet
Chase Elliott, No. 9 Hendrick Motorsports Chevrolet
William Byron, No. 24 Hendrick Motorsports Chevrolet
Tyler Reddick, No. 45 23XI Racing Toyota
Kyle Busch, No. 8 Richard Childress Racing Chevrolet
Chase Briscoe, No. 19 Joe Gibbs Racing Toyota
Chris Buescher, No. 17 Roush Fenway Keselowski Racing Ford
Carson Hocevar, No. 77 Spire Motorsports Chevrolet
Denny Hamlin, No. 11 Joe Gibbs Racing Toyota
Noah Gragson, No. 4 Front Row Motorsports Ford
Austin Dillon, No. 3 Richard Childress Racing Chevrolet
Ricky Stenhouse Jr., No. 47 HYAK Motorsports Chevrolet
Ryan Blaney, No. 12 Team Penske Ford
Josh Berry, No. 21 Wood Brothers Racing Ford
Austin Cindric, No. 2 Team Penske Ford
John Hunter Nemechek, No. 42 Legacy Motor Club Toyota
Harrison Burton, No. 51 Rick Ware Racing Ford
Kyle Larson, No. 5 Hendrick Motorsports Chevrolet
Brad Keselowski, No. 6 Roush Fenway Keselowski Racing Ford
Daniel Suarez, No. 99 Trackhouse Racing Chevrolet
This article originally appeared on Nashville Tennessean: NASCAR All-Star Race results: Christopher Bell is winner Sunday
Shwartzman shocks the field as he becomes 1st Indy 500 rookie since 1983 to win the pole
Robert Shwartzman, a 25-year-old with dual nationality in Israel and Russia, became the first Indy 500 rookie to qualify on the pole since 1983 when he did it for Prema Racing. Robert Shwartzman, of Israel, celebrates after winning the pole position during qualifications for the Indianapolis 500 auto race at Indianapolis Motor Speedway in Indianapolis, […]
Robert Shwartzman, a 25-year-old with dual nationality in Israel and Russia, became the first Indy 500 rookie to qualify on the pole since 1983 when he did it for Prema Racing.
Robert Shwartzman, of Israel, celebrates after winning the pole position during qualifications for the Indianapolis 500 auto race at Indianapolis Motor Speedway in Indianapolis, Sunday, May 18, 2025. (AP Photo/Michael Conroy)(AP/Michael Conroy)
Robert Shwartzman, of Israel, celebrates after winning the pole position during qualifications for the Indianapolis 500 auto race at Indianapolis Motor Speedway in Indianapolis, Sunday, May 18, 2025. (AP Photo/Michael Conroy)(AP/Michael Conroy)
INDIANAPOLIS (AP) — A rookie driver for a brand new team won the pole for the Indianapolis 500 on a strange day at Indianapolis Motor Speedway, where Team Penske was disqualified before the final two rounds of qualifying.
Robert Shwartzman, a 25-year-old with dual nationality in Israel and Russia, became the first Indy 500 rookie to qualify on the pole since 1983 when he did it for Prema Racing.
The last rookie to qualify on the Indy 500 pole was Teo Fabi. Coincidentally, he was an Italian — just like Prema, which also was founded in ’83. Prema is established in Europe and races in the Formula 2 series. It made its IndyCar debut this season.
Shwartzman initially raced under the Russian flag until the start of the war with Ukraine. He now races under the Israeli flag, which makes the Tel Aviv native the first driver from Israel to make “The Greatest Spectacle in Racing.”
Prema is the first team making its debut in the Indy 500 to land on the pole since Mayer Motor Racing put Tom Sneva there in 1984.
Shwartzman, who has never before raced on an oval, was mobbed by a sea of red-clad team members as soon as his pole-winning run became official.
“Honestly it feels like I’m dreaming. I just had it in my dreams when I was going how would it feel to do such a good job in quali,” he said. “It’s the Indy 500. It’s the main race of the year. Honestly it feels unbelievable.”
Shwartzman had been pursuing a career in Formula 1 and was part of the Ferrari development program as well as its reserve driver from 2021 until the end of last season — when Prema nabbed him for its two-car team.
He was the fourth of six drivers to make their qualifying attempt and took the pole from Takuma Sato of Rahal Letterman Lanigan. But he still had to wait for Pato O’Ward of McLaren and Felix Rosenqvist of Meyer Shank Racing to make their runs, and he nervously watched from pit lane.
O’Ward went first and landed in the third spot and Rosenqvist dropped to fifth, sandwiched in the second row between Chip Ganassi Racing teammates Scott Dixon and Alex Palou. It was a strange finishing order as the Ganassi cars were expected to battle each other for the top starting spot in next Sunday’s race.
“Rookie on pole with Shwartzman — how wild does that get? New team. I didn’t see that coming at all,” said 2008 winner Dixon.
The pole was wide open for the taking first when Team Penske was disqualified from qualifying for an illegal modification on the cars of two-time defending Indy 500 winner Josef Newgarden and Will Power, and Scott McLaughlin destroyed his car in a Sunday morning crash during practice.
The three Penske drivers all started on the front row last year, but will be 10th, 11th and 12th in the fourth row together next weekend. That put the odds in Ganassi’s favor, but they had a surprising drop in speed from Saturday to Sunday.
So then Sato, in his first race in nearly a year, sat atop the scoring pylon until Shwartzman’s shocking run.
“I don’t even know what to say. The car felt amazing,” he said, “Coming here for my first oval race, I couldn’t even expect to be in this position. Big thanks to everyone. Big thanks to the fans cheering for me. It’s unbelievable.”
Shwartzman’s engineer is Eric Leichtle, who spent a season with Team Penske as the engineer for Newgarden in 2022. Leichtle left motorsports and spent the past two years working for SpaceX as a senior structures engineer.
___
AP auto racing: https://apnews.com/hub/auto-racing
