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Kirby Smart explains troubling NIL strategy used in high school recruiting

NIL has officially taken over college football. That won’t be a surprise to any college football fan, but every day that passes it seems like NIL is becoming more and more of a problem in the sport. While many fans, analysts and coaches have a lot of issues with NIL, a new detail about how […]

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NIL has officially taken over college football. That won’t be a surprise to any college football fan, but every day that passes it seems like NIL is becoming more and more of a problem in the sport.

While many fans, analysts and coaches have a lot of issues with NIL, a new detail about how teams are using NIL has surfaced that might the the biggest problem to date. And none other than Kirby Smart is the one who shared this new NIL detail.

Schools are paying high school recruits to stay committed

In the above post from Yahoo Sports’ Ross Dellenger, Smart detailed a new NIL strategy some teams are using to keep their recruits committed to their program. Smart shared that schools are paying recruits upwards of $20,000 per month to keep them committed to their recruiting class.

It’s hard to express how awful this idea is and how this isn’t what NIL actually is at all. NIL was supposed to be a way for players to earn money off their name, image and likeness, but instead it has grown into an unregulated mess where everyone is getting paid for things that have nothing to do with their name, image and likeness.

Most fans have gotten behind the idea of recruits accepting NIL deals they will make when they get to college. That doesn’t make people agree with college football turning into this, but it’s become normalized over the years. But paying recruits that are still in high school just to keep them committed to their program is borderline insane.

Georgia likely is not implementing this unique NIL strategy

On the bright side, it seems like this isn’t something Georgia is doing, because if they were then Smart would never share this information publicly. So if other programs want to waste their money on high school recruits then so be it.

Georgia clearly has a method to their NIL madness that clearly works, because they have won multiple championships and signed the best recruiting classes in the country during the NIL era. So thankfully UGA is not utilizing this new strategy of paying recruits to stay committed, because if someone needs money to stay committed then that is a player no one should want in Georgia’s program.





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How elite recruits, schools are approaching new revenue-sharing/NIL era

A new era of college athletics is upon us and starting soon. After the NCAA’s House settlement, which was passed on June 6, schools can now legally pay players. Power Four schools — including Auburn — are expected to have a $20.5 million cap to begin with, splitting up the money how it sees fit […]

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A new era of college athletics is upon us and starting soon.

After the NCAA’s House settlement, which was passed on June 6, schools can now legally pay players. Power Four schools — including Auburn — are expected to have a $20.5 million cap to begin with, splitting up the money how it sees fit between various sports. It changes the game and creates more 0f an NFL-like structure for football programs, with a salary cap and having to determine what’s fair-market value for players at different positions.

Five-star wide receiver Cederian Morgan is one of the most coveted players in the country in the 2026 class, now navigating a new era of college athletics as the rules change in real time and will go into effect on July 1. He took his summer official visits and has one more trip remaining to Alabama next weekend. During his visit to Auburn last weekend he was able to talk revenue sharing, but things are still far from finalized and being able to throw out official numbers.

“I mean, they really can’t tell me for real. Because the new cap, the (revenue) sharing. They can’t give me a specific number because they’re still figuring out stuff and they don’t know,” Morgan said. “December, they’re going to be able to tell me a lot because they’re going to know a lot. But it was just like right now they know a little something about how the money is going to be spent. But they can’t just say how much. 

“Most of (the other schools) told me the same thing. Because I know my first visit was Colorado. And I think when I was up there, they had just approved the cap. So June 1st, I think, that’s when it was. And then the next week, that was only the second week. So, like, just right now everybody is kind of on hold because they don’t really know a lot yet. But that’s what they’ve been telling me.”

NIL is still involved and a factor for recruits and players — but it’s changing. It’s turned into the wild west in recent years, with mega deals for players out of high school and players in the transfer portal.



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Colorado Buffaloes Basketball Schedule Update: Australian National Team Matchup

Coach Tad Boyle’s Colorado Buffaloes get a treat this July — the chance to face one of the world’s most accomplished international teams. Colorado men’s basketball will square off against the Australian Boomers, Australia’s national team, on July 31 in an exhibition as part of their foreign tour. The game will take place at the […]

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Coach Tad Boyle’s Colorado Buffaloes get a treat this July — the chance to face one of the world’s most accomplished international teams.

Colorado men’s basketball will square off against the Australian Boomers, Australia’s national team, on July 31 in an exhibition as part of their foreign tour. The game will take place at the Gold Coast Sports & Leisure Centre.

Every four years, the NCAA allows a program to head overseas for scrimmages. Boyle’s group will venture Down Under from July 23 to Aug. 5, with three other exhibition opponents to be revealed.

Colorado Buffaloes coach Tad Boyle during a timeout against the TCU Horned Frogs during the first half at T-Mobile Center.

Mar 11, 2025; Kansas City, MO, USA; Colorado Buffaloes coach Tad Boyle during a timeout against the TCU Horned Frogs during the first half at T-Mobile Center. / William Purnell-Imagn Images

It will be a fascinating test for both sides, as the Buffs recover from a dismal 2024-25 season with seven new players, and Australia prepares for the FIBA Asia Cup in Saudi Arabia one week later.

“The one thing about Australian basketball is that there’s a lot of pride,” Boyle said in a release. “There are a lot of good players who have come to the United States to play college basketball, who are in the NBA from that country, and the Boomers are their team. And one thing I’ve learned, not only about international basketball competition but specifically about Australia, is that there’s a lot of national pride. And so, when you put on that Boomers uniform as an Australian, it means something, and those guys play like it means something to them.

 “So it’ll be a heck of a challenge for us, heck of an opportunity for us to get better. You want to play against the best, so we’re trying to do that. We are really fortunate and happy to have this opportunity.”

MORE: Carolina Panthers’ Jimmy Horn Jr. Fined By Coach During Mic’d Up Debut

MORE: Colorado Buffaloes Recruiting: Deion Sanders Lands Commitment From Multi-Talented Georgia Athlete

MORE: Cleveland Browns GM Andrew Berry Addresses Quarterback Trade: Shedeur Sanders Roster Spot?

Nate Tomlinson, who rejoined the Buffs’ coaching staff last week, is a native of Sydney and an alum of the Australian national program. He competed at the 2009 World University Games and the 2007 U19 World Championships. In 2012, after leading Colorado to its first NCAA Tournament in nine years as a player, Tomlinson played six seasons for Melbourne United of the NBL.

Currently, two Australians grace the women’s basketball roster. Forwards Tabitha Betson and Jade Crook had extensive experience in international play before coach JR Payne brought them to Boulder in 2024 and 2025, respectively.

Notable NBA names currently rostered for Australia include a swathe of talented guards.

Dyson Daniels won the league’s Most Improved Player award and was First-Team All-Defense this past season. Josh Giddey, Patty Mills, Dante Exum, Josh Green and Matthew Dellavedova all guided the Boomers at the 2024 Paris Olympics. Veteran forward Joe Ingles and centers Jock Landale and Duop Reath also play both in the NBA and for Australia.

Australia point guard Dante Exum (11) celebrates with guard Patty Mills (5) after a play against Serbia in men’s basketball q

Aug 6, 2024; Paris, France; Australia point guard Dante Exum (11) celebrates with guard Patty Mills (5) after a play against Serbia in men’s basketball quarterfinals during the Paris 2024 Olympic Summer Games at Accor Arena. / Kyle Terada-Imagn Images

It was a disappointing sixth-place finish for the Aussies in Paris, but the unit still earned a bronze medal in 2021’s Tokyo Games. While most of its NBA talents may not compete against Colorado, it will still be a valuable contest for its many young, exciting members.

“A high-level NCAA program like Colorado will undoubtedly present a valuable challenge and an important early benchmark for us as we prepare for the Asia Cup,” said Boomers coach Adam Caporn, an assistant for the St. Mary’s Gaels from 2010-2014. “Having previously worked in college basketball, I’ve seen a lot of strong Colorado teams under Coach Boyle. His teams are consistently disciplined on the defensive end and always ready to compete. We’re grateful to CU for contributing to our preparation, and we look forward to having them on the Gold Coast in July.”

As for the Buffs, it will be fans’ first chance to see stellar newcomers like Barrington Hargress and promising returners like Sebastian Rancik and Bangot Dak in action. After a year to forget, Colorado may have a trip worth remembering this summer.



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House vs. NCAA Settlement: Analyst Explains How College Athletes Could Earn Millions From NIL and Revenue Sharing

Recently, the world of college football and NIL was turned upside down when a federal judge officially approved the landmark House v. NCAA settlement. For many, it’s just a legal win, but for those closely following the financial side of college football, it’s also a moment that redefines what it means to be a college […]

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Recently, the world of college football and NIL was turned upside down when a federal judge officially approved the landmark House v. NCAA settlement. For many, it’s just a legal win, but for those closely following the financial side of college football, it’s also a moment that redefines what it means to be a college athlete in America.

For the first time ever, schools can directly pay their athletes, ending decades of amateurism and clearing the way for student-athletes to potentially earn millions through a mix of name, image, and likeness (NIL) and revenue sharing.

Sportico’s senior legal analyst, Michael McCann, recently appeared on Yahoo Finance’s YouTube channel alongside Joe Pompliano, where he broke down the landmark judgment, calling it a “game changer.” And he justified his lofty claim by noting the two major components of the settlement.

“Athletes who played over the last eight years — Division I athletes — will be paid [over 10 years] about $2.8 billion,” he said.

Or, as the analyst simply put it, this is retroactive compensation for players who couldn’t legally profit off their NIL through things like video games or TV deals, with most of that backpay going to football and men’s basketball players from Power Five schools.

But the bigger shift is what lies ahead. Starting July 1, schools can opt into a new revenue-sharing model that allows them to pay players up to $20.5 million per year, directly from athletic department income.

That includes money from massive media rights deals, ticket sales, and bowl games. This is a historic shift, and one that flips the NCAA’s decades-long model of “no pay for play” upside down. The Sportico analyst acknowledged this as well.

“This is totally new,” McCann emphasized. “All the years of amateurism — that’s gone. Colleges and those in the Power conferences will do it, others probably will not.”

That said, these new changes don’t mean that the NIL deals have disappeared. In fact, athletes can now land endorsements, local business partnerships, and promotional gigs — but they’ll also be able to receive a full scholarship and share in university profits.

The catch, however, is that every NIL deal over $600 will now be reviewed by a neutral body to ensure it reflects fair market value, adding legitimacy to what’s become a booming $100 million-plus industry. Or as McCann aptly said: “You now can get NIL deals, plus a full ride, plus a share of revenue.”

There are ripple effects, though. As McCann noted, roster limits will now replace scholarship caps. For example, football rosters will drop from 120 to 105, cutting spots for walk-ons.

Title IX lawsuits are also likely, especially if schools funnel most of their revenue to men’s programs. There’s also pressure on smaller schools to fund these payments, with options like raising student fees or restructuring departments potentially on the table.

And most importantly, a financial ecosystem like this could make staying in school more appealing than going pro early, something we’re already seeing as players sue to remain eligible under the new system.

Despite the pros and cons, the reality is that the shift is happening. Especially with the NCAA’s power dipping down to uncharted territory, thanks to the newly formed College Sports Commission — backed by Power 5 schools — who will now enforce rules and spending caps.

So, in layman’s terms, what’s set to happen is not a reform, it is a revolution. And for college athletes, it’s about time.



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Louisiana set to enact new NIL legislation

The settlement in the House vs NCAA case earlier this month that officially allows schools to directly pay student-athletes is set to be one of the biggest changes we have ever seen in collegiate sports. And coincidentally, the state of Louisiana has acted quickly in helping all of the public schools in the state get […]

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NIL Struggles Far From Over After NCAA’s House Settlement

NIL Struggles Far From Over After NCAA’s House Settlement originally appeared on Athlon Sports. The historic decision to overturn the current NCAA regulations regarding student-athlete compensation in favor of a more profitable era has been made. However, another issue has arisen. Advertisement Less than a week since the House Settlement was finalized, eight female athletes […]

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NIL Struggles Far From Over After NCAA’s House Settlement originally appeared on Athlon Sports.

The historic decision to overturn the current NCAA regulations regarding student-athlete compensation in favor of a more profitable era has been made. However, another issue has arisen.

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Less than a week since the House Settlement was finalized, eight female athletes from three different schools have filed an appeal to the landmark ruling. They claim that the settlement violates federal anti-discrimination law against female athletes. The appeal addresses concerns about fair compensation for female athletes and asserts that the settlement itself violates Title IX, a federal law that strictly prohibits sex-based discrimination in education.

The eight former student-athletes who initiated this appeal are College of Charleston’s Lexi Drumm, Emma Appleman, Riley Hass, Savannah Baron, Elizabeth Arnold, Emmie Wannemacher, Kacie Breeding from Vanderbilt University, and Kate Johnson from Virginia Tech University. These athletes are proficient in soccer, track and field, and volleyball.

Each of these individuals had previously filed objections to the proposed NCAA settlement, granting them standing to appeal the decision. They, along with their legal representation, contend that former female student-athletes will be receiving an unjust amount of compensation based on the settlement’s terms. Attorney Ashlyn Hare has even asserted that female athletes would be deprived of $1.1 billion.

In response, the plaintiffs in the settlement issued a statement revealing the consequences of this appeal, as well as stating that Judge Wilken (the judge who made the historic decision) has already made the correct decision to deal with the Title IX issue “correctly, quickly, and multiple times”. With this appeal set to play out, former student-athletes may be waiting another few months to possibly more than a year before the first settlement checks begin to arrive, putting a halt to the player back-pay settlement once again.

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The settlement has shown that priorities will be given to football and basketball players when it comes to NIL payments, showing that the stars of these sports at the biggest schools will receive a larger chunk of the allotted $20.5 million per year that colleges will be allowed to share with their student-athletes.

Related: Arch Manning adds to NIL portfolio with major deal

It is also rumored that athletes in sports at those same schools that don’t make as much revenue could possibly see their partial scholarships removed or even roster spots cut due to the decision of the settlement as it is now. The appeal is set to challenge these issues as well.

With this appeal filed and the back-pay to former student-athletes temporarily suspended, the decisions made in the future will establish regulations and ensure a fair and equitable future for both male and female student-athletes.

This story was originally reported by Athlon Sports on Jun 17, 2025, where it first appeared.



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How college basketball regained its place as top NBA development option

Myron MedcalfJun 18, 2025, 07:30 AM ET Close Myron Medcalf covers college basketball for ESPN.com. He joined ESPN in 2011. There is an alternate reality — one before the dawn of the name, image and likeness era in college basketball — in which projected NBA draft lottery pick Egor Demin stayed in Spain the year […]

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There is an alternate reality — one before the dawn of the name, image and likeness era in college basketball — in which projected NBA draft lottery pick Egor Demin stayed in Spain the year before he declared for the draft to continue playing for the EuroLeague’s Real Madrid. In this reality, though, he relocated to the United States — to Provo, Utah, more than 5,000 miles away from his hometown of Moscow, Russia.

Friends and family needed convincing that the move to play for former NBA coach Kevin Young at BYU was the right decision to help Demin achieve his dreams of playing professionally in the United States. That task became even more difficult when he told them he had never seen the campus, and Demin told ESPN: “That was pretty wild for people to hear that I’ve committed to BYU without visiting it. My first time when I was there, it was pretty much when I moved over there.”

But Young, a former assistant with the Philadelphia 76ers and the Phoenix Suns, had made Demin a compelling promise: If the 6-foot-9 guard came to play for the Cougars, he would grow in a system created to mimic the NBA — one that would prepare him for the next level better than any other environment. (The $1 million-plus NIL package was compelling, too.)

By the end of a season that ended with BYU’s first Sweet 16 run in more than a decade, Young had delivered on that promise.

“It’s everything,” Young told ESPN about how BYU emulates the professional ranks. “It’s style of play. It’s how we work out. It’s who works them out. It’s what they eat, who tells them what to eat. It’s all those things that are giving him a head start, not just, ‘Hey, our head coach was in the NBA.’ It’s an all-encompassing type of program.”

The way BYU and other programs have modeled their operations after NBA teams, coupled with the lucrative NIL opportunities in college, has helped pave the way for a significant shift in the NBA development pipeline.

Between 2015 and 2022, an average of 12 of the top 14 lottery picks were college players, per ESPN Research. Yet the last two drafts featured a total of only 17 college players in the lottery. In 2023, when Victor Wembanyama went No. 1 to the San Antonio Spurs, five of the top seven picks came from international leagues, Overtime Elite or the now-defunct G League Ignite. Last year, four of the top six picks came through one of those developmental paths.

But this year, ESPN projects 12 college basketball players will be picked in the lottery, which would tie the second most since 2015, per ESPN Research. After a period in which college basketball had become almost an afterthought in NBA development, it seems to have reemerged at the top.

As the No. 13 pick in ESPN’s latest mock draft, Demin is a prime example of why. The slick guard’s intangibles — including a 6-foot-10¼ wingspan — probably would have positioned him to earn a spot in the first round of the draft regardless of the path he’d chosen. But during BYU’s Sweet 16 run, NBA executives and scouts had a chance to watch Demin lead an elite program on one of the sport’s biggest stages.

“[College basketball is] a better adjustment to American basketball since the final goal is to be an NBA player for me,” Demin said. “So [I knew] this transition would probably help me a lot. Obviously, we’ll never know how it would be if I’d stayed in Europe or let’s say, went back to Russia or whatever it is. But at the moment, I think it was a better, a more clear path.

“I would better adjust to American basketball, the physicality, how quick the game is, how fast people are and all that.”

College basketball is once again king and, as such, has become the most desirable option for players with NBA aspirations.

“I would say being a young kid, you still want to have fun in college a little bit,” said Dylan Mingo, an uncommitted five-star prospect in the 2026 recruiting class with his eye on the 2027 NBA draft. “But really, [the appeal of college basketball is] just having the ability to be in the gym 24/7, going to class and just staying locked in.”


As college basketball regains its perch in the draft’s pecking order, it also offers a fascinating pool of talent mixed with one-and-done prospects, veterans and international players — a rare combination in this era. Duke’s Cooper Flagg (one-and-done), Colorado State’s Nique Clifford (fifth-year senior) and BYU’s Demin (international freshman) will all secure spots in the first round of the draft.

And in a midwestern town of 89,000, one college basketball program continues to pump out NBA prospects from each of those buckets.

Illinois head coach Brad Underwood has sent every type of prospect from Champaign to the NBA draft in recent years. Freshmen Kasparas Jakucionis from Lithuania and Will Riley are projected to go in the first round just a year after transfer Terrence Shannon Jr. was selected at No. 27 after an All-American season for the Fighting Illini. In 2021, former Illinois star Ayo Dosunmu was picked in the second round before signing a $21 million deal with the Chicago Bulls two years later.

That foursome all shared a similar trait.

“They’re professionals,” Underwood told ESPN. “They know how to work. They’re very much mature. They didn’t get wrapped up in anything else. I think the other thing that was extremely obvious was that they played to win. They’re extremely, extremely competitive. I mean, all of those guys have a different level of competitive juice. Not for one second did those guys play for anything other than the ability to win.”

For Underwood, NIL opportunities have helped his program identify and produce NBA talent. Although NIL is more complicated for international prospects, programs have found the loopholes to pay those athletes more than they would have made in Europe. It was a significant factor in the NBA’s decision to end its G League Ignite program after the 2023-24 season as more prospects chose to go to college. Overtime Elite has moved its focus to high school players for the same reasons.

“Now these kids can go to college and get paid — and most of these kids would prefer to go to college and play in March Madness and do these things, if all things are equal,” one NBA agent said.

But there is another component that matters. “You can build culture in college,” Underwood said. Experience in a program’s culture helps NBA teams feel more comfortable about selecting players from the college ranks and is one of the reasons for the level’s increasing edge over other developmental options.

“[Demin] was able to adapt to a different style of play while still being surrounded by people who respected his background and embraced his journey,” Nikola Filipovich, Demin’s agent, told ESPN. “I think that experience has hardened him and prepared him to thrive in any environment, and that’s exactly what he’ll face in the NBA.

“BYU didn’t just teach him how to play in the U.S., but I think it also taught him how to live within the U.S.”

College basketball’s return to the top of the developmental hierarchy has also coincided with a change in the NBA: Pro teams often want more polished talent as the financial stakes rise and the pressure to win intensifies.

Joe Mazulla and Steve Kerr are the only NBA coaches who have won an NBA title since 2016 and are still with the same team. In the current climate, college teams with a proven track record can offer a stable path for prospects and a reliable source for NBA teams leery of picking the wrong player. That has opened the door for experienced, mature upperclassmen who were largely ignored throughout the one-and-done era.

Long before the start of that trend, Tennessee’s Rick Barnes coached multiple NBA draft picks, including Kevin Durant during his time at Texas. For the can’t-miss players, the process is simple, he said.

“Kevin Durant could have gone anywhere and been the No. 1 pick,” Barnes said. “He should’ve been the No. 1 pick.”

For others, the draft is more complicated. When NBA teams talk to Barnes about his players — like 2024 lottery pick Dalton Knecht — they express a confidence in the futures of college-produced prospects because they know the players have been challenged to consider the details that can make a significant difference in the NBA.

“We’re still trying to teach them how to carry themselves,” Barnes said. “We talk about during the timeout, when you’re not in the game, where do you stand? There are [NBA] people up there in that scout box watching you right now. Are you engaged in the timeout? Are you wandering around? Are you looking up? Making eyes at your girlfriend? What are you doing?”

One Western Conference scout added that the allure of college players is “they’ve been coached right,” he said. “It’s about discipline. It’s about being able to play with others first.”


If the top programs in the country were trying to reach him in April, Darrion Williams’ phone was off. After a close loss to Florida in the Elite Eight, he withdrew from the NBA draft and entered the transfer portal — then went to Europe with some of his Texas Tech teammates to get their minds off the season’s ending.

“Some people might’ve called and I didn’t answer and they stopped calling,” he said.

Williams, a 6-foot-6 standout who earned all-Big 12 first-team honors last season, surprised many when he picked NC State over Kansas and other contenders. But Will Wade’s approach emulated a professional team’s makeup, Williams said. And he believed the Wolfpack’s new coach could prepare him for the NBA better than any other program.

On a hot day in Raleigh earlier this month, Williams and his teammates lifted weights ahead of a group workout, because NBA teams operate that way, Wade said.

Andrew Slater, the program’s general manager and chief strategist who has previously worked as a consultant and evaluation scout for the Oklahoma City Thunder, is charged with molding things into a professional operation. During the evaluation process, NBA teams told Williams he could be picked from late in the first round to early in the second round in this year’s draft. They also told him he would have to become a better defender and more consistent shooter to play at the next level. Williams said he picked NC State in part because of Slater’s experience in the NBA, adding he was impressed when Slater shared data on the statistical marks Williams would have to hit this season to earn that spot in the first round.

“I felt like if I used one more year and really honed in on everything and got with a coach like [Wade] and [strength coach Greg Goldin] in the weight room and burn on the court, I think I can solidify myself as a first-rounder and that’s what I’m trying to do this year,” Williams said.

A decade ago, Williams and other college veterans were afterthoughts at the height of the one-and-done days. The pursuit of youth does remain; the 12 freshmen ESPN projects in the top 14 would set a record for the most selected in the lottery era, per ESPN Research. But the league’s new CBA agreement, which levies severe financial penalties on teams that overspend and offers an exemption to facilitate the signing of second-round talent, has created a bigger market for players who need more time to develop and more paths to the NBA.

“Teams are going to start saying, ‘Well maybe we don’t need three stars,'” one Eastern Conference scout said about the financial pressures of the current NBA. “Or they’ll have three superstars and a bunch of minimum-salary players. That’s why in college, now, they will take a senior. Five years ago, you would bring a senior to the table and they would say, ‘Well, he’s already 22.'”

It’s worth noting that the bulk of this year’s prospects won’t come from college basketball’s blue bloods. The collective of Kansas, Kentucky, North Carolina and UCLA might not have a first-round pick for the first time since 2004. The top prospects today are picking programs according to desired roles, systems and resources. They want a chance to win, stand out and work with a team that can prepare them for the next level. Many of the projected top picks in this year’s draft played for colleges that had coaches or other staffers with NBA experience.

At Illinois, Jakucionis and Riley worked with assistant Zach Hamer, who was with the Los Angeles Lakers before he joined Underwood’s program. Fellow projected first-round pick Asa Newell was elevated by Darryl Hardin, Georgia’s director of player development who has trained NBA stars such as Indiana Pacers all-star Pascal Siakam. And potential top-seven pick Jeremiah Fears benefited from weight-room sessions with Ty Terrell, Oklahoma’s director of strength and conditioning, a role similar to the ones he had with the Washington Wizards and Atlanta Hawks.

Though college basketball could soon have a monopoly on American talent and an advantage over European teams with international players who have NBA hopes, the edge will belong to programs that operate like NBA teams. There is a belief that the next generation of prospects will not just hope for potential college suitors to have staff members with pro experience — it will be a requirement.

“I do think the player development can improve,” one NBA agent said. “I just think with the resources [college basketball programs] have and the money they have, I think the player development could improve a little bit. I think teams should be hiring guys with NBA experience.”

At BYU, Young had everything Demin wanted to compete for a spot in the first round of this year’s draft.

Immediately after being hired, Young shaped his team to mimic an NBA franchise. He brought on his brother as the general manager. He has multiple assistants who have coached in the NBA or G League. And he features an analytics staff.

Young didn’t have the brand name to compete against some of the blue bloods in his first year with the Cougars, but he did have the explosive offensive system that would give Demin the chance to be a leader and a star.

“I think it’s really hard to find a high-major program that’s going to put the ball in a 19-year-old international player’s hands and play them 30 minutes a night with the ball in his hands,” said Young, who will coach projected 2026 No. 1 pick A.J. Dybantsa next season. “And so I think he was very drawn to that and he seized the opportunity.”

After a recent NBA workout, Demin ended his day around midnight. Exhausted, he reflected on the journey to this moment, which included a midseason injury to go with the cultural and competitive adjustments to American basketball that culminated in leading his team to the Sweet 16 — a run that proved Young, BYU and college basketball were the right choices for him, Demin said.

“[Young] is obviously one of the biggest reasons why I chose BYU,” Demin said. “I was choosing BYU with the idea of who can prepare me for the NBA better than an NBA coach? And that makes a lot of sense to everybody. His ability to really find the right way to use players and to find me in the right actions, right positions, and right spots on the floor benefitted me extremely. And he taught me a lot of things that I hadn’t known before going there. And it’s not really about some exact skills or whatever, but just the overall understanding. He just brought me this NBA experience before I even got to the NBA.”



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