• American Rebel Light Beer Expanded Presence in Nashville, Motorsports (NHRA) & Music Events—Fueling Surging Demand for America’s Patriotic Beer

NASHVILLE, TN, June 05, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. AREB (“American Rebel” or the “Company”), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), proudly reports that American Rebel Premium Light Lager Beer (“Rebel Light”) American Rebel Light Beer, America’s Patriotic Beer, continues to see surging consumer and customer demand driven by its strategic presence at major events and iconic establishments in Nashville, motorsports partnerships, and music sponsorships. This rising demand has led to the completion of another production run, with additional runs planned throughout the year to support expanding retail placements, distributor partnerships, and new market entries.

“American Rebel Holdings and American Rebel Light Beer remain committed to supporting military events, motorsports, and music festivals—bringing Americans together under one shared belief: Good beer, great moments, and unwavering patriotism.” Andy Ross, CEO – American Rebel Holdings. “We are experiencing unstoppable momentum. Motorsports, music, and Nashville’s patriotic culture are fueling our expansion. With more production runs planned, retail growth accelerating, and new distributors coming on board, American Rebel Light Beer is quickly becoming a dominant force in the market. Our continued partnership with AlcSource and City Brewing ensures we can scale at speed and meet the growing demand nationwide.”

Strategic Positioned for Continued Growth & Market Expansion

• Production Scaling Success – American Rebel Light Beer recently completed another production run to meet increasing consumer and retail demand. The company is well-positioned to scale rapidly thanks to its key partnerships with AlcSource and City Brewing, with the ability for production capacity of up to 2M+ annual cases.

American Rebel Light Beer is brewed in LaCrosse, Wisconsin, using 100% natural ingredients for a refreshing, better-for-you domestic light lager with 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving.

• Recent Retail Expansion Announcement – American Rebel Light Beer to expand into 62 Total Wine & More locations across seven states, further cementing its presence in the U.S. market. This strategic retail placement reinforces the brand’s rapid growth, fueled by increasing consumer demand, patriotic branding, and key distributor partnerships. As America’s Patriotic Beer, American Rebel Light Beer continues its mission to bring high-quality domestic light lager to new audiences through music, motorsports, and retail expansion.

For the full press release, visit: American Rebel Light Beer Expands into Total Wine & More.

Todd Porter, President of American Rebel Beverages, emphasized the beer’s meteoric rise. “I believe that American Rebel Beer will be the fastest-growing beer in U.S. history. I’ve been in the beverage industry for much of my professional life, and I’ve never seen consumers so aligned with a beverage brand. American Rebel Light Beer delivers a refreshing, all-natural taste that stands out in the domestic light beer market. With no corn, rice, or added sweeteners, it’s a clean, crisp lager that resonates with consumers looking for a high-quality, better-for-you beer option.”

• Nashville Momentum – American Rebel Light Beer continues to thrive in high-profile venues, offering millions of visitors and locals a true American beer experience.CEO Andy Ross often refers to Nashville as the heartbeat of America, embodying the nation’s spirit of resilience and tradition. The American Rebel Light Beer’s epic launch at Kid Rock’s Big Ass Honky Tonk (https://www.kidrockshonkytonkandsteakhouse.com/) on Broadway packed the American Rebel Light Beer Suite, as fans enjoyed music by legendary Broadway icon John Stone (https://johnstonecountry.com), with a special appearance by Ross himself.Since its launch, American Rebel Light Beer has secured premier Nashville accounts and is now an official sponsor of the summer-long Loser’s (Midtown) Parking Lot Concert Series, further solidifying its presence in Music City’s vibrant scene and ensuring that visitors experience the beer as part of their Nashville experience.

For information on Loser’s Parking Lot Concert Series visit Loser’s Original

• Motorsports Impact – Key partnerships with TSR Nitro Racing and the NHRA have connected the brand with influential distributors and retail accounts at the track, proving that beer and motorsports are a proven winning combination.CEO Andy Ross, presented by American Rebel Beer will be performing this weekend on Saturday June 6th at the Super Grip NHRA Thunder Valley Nationals in Bristol, TN.Andy Ross is scheduled to perform at the American Rebel Light Virginia NHRA Nationals at North Dinwiddle, VA on June 20 – 22. In addition to being the title sponsor American Rebel Light Beer will also be the primary sponsor for the Tony Stewart Top Fuel Dragster and the Matt Hagan Funny Car.

• Event & Music Partnerships – Sponsorship of Loser’s Midtown Parking Lot Concert Series, CMA Fest, and other major events further solidifies American Rebel’s presence in entertainment-driven consumer markets.Special Announcement: American Rebel Light Beer Joins Week of the Eagles Celebration Honoring the 250th Birthday of the U.S. Army at Fort Campbell, KYAmerican Rebel Light Beer, America’s Patriotic Beer, is proud to be a key sponsor of the Week of the Eagles celebration at Fort Campbell, honoring the 250th Birthday of the U.S. Army. This special event brings together the soldiers of the 101st Airborne Division, veterans, and patriotic Americans to pay tribute to the legacy, sacrifice, and strength of our nation’s military.On Saturday June 14th, 2025, American Rebel CEO Andy Ross, a passionate advocate for American values and patriotism, will headline the Week of the Eagles Concert, delivering a performance that embodies the spirit of freedom and patriotic rock and roll. His presence reinforces American Rebel’s deep commitment to honoring the men and women who serve and celebrating the traditions that make our country great.The event is free and open to the public, welcoming soldiers, veterans, and civilians to honor the legacy of the 101st Airborne Division and the 250th Birthday of the U.S. Army.

About American Rebel Light Beer

American Rebel Light is more than just a beer—it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.

Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on our social media platforms.

Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.

American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It’s all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers.

For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer

For more information, visit americanrebelbeer.com

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. AREB has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer.. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story

Media Inquiries:

Matt Sheldon

Matt@Precisionpr.co

917-280-7329

American Rebel Holdings, Inc.

info@americanrebel.com

ir@americanrebel.com

American Rebel Beverages, LLC

Todd Porter, President

tporter@americanrebelbeer.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, continued scheduled placements in Total Wine & More locations, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Attachment

• American Rebel Holdings, Inc

American Rebel Holdings, Inc

American Rebel Light Beer

Dale Earnhardt Jr. showered huge praise on young Cup Series driver Carson Hocevar for his aggressive driving style by comparing him to his late father and NASCAR icon, Dale Earnhardt Sr. The comments from Dale Jr. arrive days after Hocevar clashed with Ricky Stenhouse Jr. at Nashville Superspeedway.

Hocevar hit the rear of Stenhouse Jr.’s No. 47 car, which pushed him off course and led him straight into the wall. While Hocevar managed to finish second, Stenhouse Jr. finished the race last.

The incident prompted several NASCAR insiders to target Hocevar’s driving style. Stenhouse Jr. also pointed to a possible payback in the future. However, seeing Hocevar’s race, Dale Jr. was reminded of his father, which prompted him to advise Hocevar to continue driving the same way. Speaking on the Dale Jr. Download, he said:

“Carson, I even said in a clip on Dirty Mo Media, I think the guy reminds me of a 1979 Dale Earnhardt. Fast, not scared to use his front bumper, don’t care if somebody gets mad about it and on the verge of becoming a star. That’s exactly how I saw dad around that timeframe in his career.

“Off the track, what they like to do Monday, Tuesday, Wednesday, they could be completely different people. But on the racetrack, that’s what I see out of Carson.

“And I say that to maybe encourage Carson to continue what he’s doing because Dale Earnhardt ended up becoming a seven-time champion. That aggressive style was something that endeared him to a lot of people. You can see a lot of people enjoy that as well, out of Carson.”

Hocevar revealed that he texted Stenhouse Jr. after the race weekend and admitted that his intention was not to crash into him. Speaking on SiriusXM NASCAR Radio, he said:

“We texted a little bit back and forth and I think we’ll still talk. You see each other 38 weekends a year. Eventually, you’re going to run into each other. Not literally, hopefully, but run into each other in person. I think it’s better if you’re going to have that talk or conversation, to do it before you get to the track and everyone gets into race mode.

“Yeah, he wanted to have that conversation, so I just texted him to reach out or whatever. We’ll probably have that talk and see where it goes.”

He added:

“I know my intentions and what I thought was gonna happen. Ultimately, you don’t want to wreck anybody’s race car. You don’t want to wreck anybody. [Spire co-owner] Jeff Dickerson tells me all the time that if you’re explaining, you’re losing. With us talking about this, instead of talking about how we can get ourselves one spot better, we’re talking about this.

“I didn’t want to wreck him. I went in and I thought I could get there and get a little more space. For his arc, I thought he was gonna go run the middle with the 54 [Ty Gibbs] running the bottom and thought I could get in a little deeper and have his spotter call inside and he just came all the way down and I landed into his left rear. Backed him into the fence. I don’t wanna do that and I feel bad for it, obviously, for wrecking somebody’s race car.

“I think the biggest thing is the story we want is the fact we ran second with the 77 car. Don’t think anyone remembers Ryan Blaney won the race because all they’re talking about is this so far. I think that’s the biggest thing is we don’t want to slow ourselves down by having these clouds over our heads just as a team or put any more targets on my back. I’ve created the world I live in of that reputation; I understand that. You don’t want to do anything more to put a bigger target on your back.”

CONCORD, N.C., AND ST. LOUIS – Newly announced Phorm Energy has joined 14-time NASCAR Cup Series champions Hendrick Motorsports in a multi-year partnership that will help launch a new game-changing energy drink. The agreement, which begins immediately and runs through 2027, will feature dynamic marketing integrations, including primary sponsorship of the No. 24 Chevrolet team, branding with pit crew athletes and a presence inside Hendrick Motorsports’ new athletic center.

Phorm Energy is a powerful partner for those committed to unlocking their full potential. Available in four varieties – Screamin’ Freedom, Blue Blitz, Orange Fury and Grape Smash – Phorm Energy boasts natural flavors, natural caffeine from green tea, electrolytes for hydration and a blend of ingredients aimed at supporting mental focus. Built by two American manufacturers with proud St. Louis roots, this energy drink is the first innovation from the partnership of Anheuser-Busch, 1st Phorm and Dana White. 

“Launching Phorm Energy is a huge moment for our team and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” said Sal Frisella, CEO, 1st Phorm. “We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we found the right partner in Hendrick Motorsports and together we have big plans.”

As part of this new partnership, Phorm Energy will become a primary sponsor of the No. 24 Chevrolet for two races during the 2026 Cup Series season and four events in 2027. The team opened 2025 with its second consecutive DAYTONA 500 victory and currently leads the regular season standings.

The Phorm Energy brand will also serve as a full-year associate sponsor of the Nos. 5, 24 and 48 Hendrick Motorsports teams in 2025, 2026 and 2027. The partnership will incorporate the organization’s elite athletes with Phorm Energy logos placed on firesuits and helmets for the Nos. 5, 24 and 48 pit crews. The three race cars will feature Phorm Energy branding around fuel ports and enhanced logo placement on fueler uniforms.

In addition, the collaboration will extend to Hendrick Motorsports’ new 35,000-square-foot athletic center and corporate meeting space, which broke ground in April and is scheduled to open before the 2026 season. Located on the team’s campus in Concord, North Carolina, the state-of-the-art facility will feature Phorm Energy products and branding, while serving as a hub for training, recovery and overall health for Hendrick Motorsports athletes and employees.

“It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”

Michigan International Speedway will play host to the Cup, Truck and ARCA series this weekend as NASCAR racing on the 2-mile oval returns to June for the first time in six years.

Since dropping to one annual Cup race weekend in 2020, Michigan had held its races in August. The most recent winner of a late spring race at the track was Joey Logano on June 10, 2019.

Good news, bad news ahead of Michigan weekend for NASCAR Cup teams

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The NASCAR Cup Series heads to one of its fastest tracks this weekend with a trip to Michigan International Speedway.

The ARCA, Truck and Cup series will be racing at Michigan this weekend on three consecutive days. Saturday will mark the first Truck race at Michigan since Zane Smith won on Aug. 7, 2020.

Tyler Reddick won last August’s Cup race at Michigan. Connor Zilisch is the defending winner of the ARCA event.

Michigan International Speedway schedule

(All Times Eastern)

Friday, June 6

Garage open

• 12:30 – 5:30 p.m. — Cup Series

• 11 a.m. – 8 p.m. — Truck Series

• 6:30 a.m. – 10 p.m. — ARCA

Track activity

• 1 – 1:50 p.m. — Truck Series practice

• 2 – 2:50 p.m. — ARCA practice

• 3:05 – 3:25 p.m. — ARCA qualifying (FS1)

• 5 p.m. — ARCA race (100 laps, 200 miles; FS2, MRN, SiriusXM NASCAR Radio)

Saturday, June 7

Garage open

• 7:30 a.m. – 12 p.m. — Cup

• 6:30 a.m. – 5:30 p.m. — Truck

Track activity

• 8:05 – 9 a.m. — Truck qualifying (FS1)

• 9:30 – 10:30 a.m. — Cup practice (Prime, MRN, SiriusXM NASCAR Radio)

• 10:40 – 11:30 a.m. — Cup qualifying (Prime, MRN, SiriusXM NASCAR Radio)

• 12 p.m. — Truck race (125 laps, 250 miles, Stage 1 at Lap 30, Stage 2 at Lap 60; Fox, MRN, SiriusXM NASCAR Radio)

Sunday, June 8

Garage open

• 11 a.m. – 8:30 p.m. — Cup

Track activity

• 2 p.m. — Cup race (200 laps, 400 miles, Stage 1 at Lap 45, Stage 2 at Lap 120; Prime, MRN, SiriusXM NASCAR Radio)

Weekend weather

Friday: Cloudy with a high of 76 degrees and winds from the east-northeast at 5 to 10 mph. It’s expected to be 74 degrees with a 6% chance of rain at the start of the ARCA race.

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Saturday: Cloudy with a high of 76 degrees and light winds. It’s expected to be 71 degrees with a 2% chance of rain at the start of the Truck race.

Sunday: Partly cloudy with a chance for a shower or thunderstorm and a high of 77 degrees and winds from the south at 5 to 10 mph. It’s expected to be 74 degrees with a 15% chance of rain at the start of the Cup race.

When marketing is the game, sponsors want to know the score, particularly when it comes to sports.

Genius Sports, which provides enhanced statistical features for sports fans, said it is working with ISpot to measure the reach and impact of its sponsorships.

ISpot, best known for measuring the viewership of commercials on TV, also provides advertisers with information about the effectiveness of their campaigns.

The data from iSpot will show marketers the returns on their advertising spending (ROAS).and return on investment (ROI).

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into FanHub, Genius Sports’ omnichannel platform designed to reach sports fans across the web, mobile and streaming. The arrangement will enable Genius Sports clients a new ability to understand deduplicated audiences over these viewing sources, as well as understanding the ROI and the impact their media strategies have on consumer action, the companies said.

“This partnership with iSpot represents a significant advancement in our ability to deliver measurable value to brands in sports,” said Josh Linforth, chief revenue officer at Genius Sports. “By integrating iSpot’s industry-leading measurement capabilities into FANHub, we enable our clients to understand the true impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes will transform how brands optimize their sports-adjacent investments.”

Genius Sports works with sports organizations, collecting data and using technologies like computer vision, machine learning and augmented reality to create immersive products for sports fans and bettors–some of which are sponsored.

The NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX are among the leagues and associations working with Genius Sports.

iSpot is a cross-platform TV measurement company. It persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments in real time. iSpot’s data is used by hundreds of brands, all major TV networks and many ad ad agencies.

“We’re thrilled to partner with Genius Sports in order to help the broader media marketplace capitalize on the clear opportunity that exists with what are often loyal fans,” said Emily Wood, VP business development at iSpot. “Sports programming alongside the growth in sports books have unlocked a great deal of value for marketers over streaming and digital channels and one of iSpot’s key missions is to help brands unlock and harness that value.”

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