NIL
Lane Kiffin couldn’t land the knockout
You might be sick of conference realignment. You might hate the transfer portal, NIL, and revenue-sharing. And you may not even like the 12-team College Football Playoff. But if you’re a college football fan, you loved Week 8.
Week 8 brought us CFP elimination games, five ranked-on-ranked matchups, and more shocking upsets. And none of that happens without realignment, the expanded playoff, and most importantly, the transfer portal, NIL, and revenue-sharing. Like it or not, college football has more meaningful and compelling games than ever, and has achieved a level of parity that seemed to be reserved for the NFL.
I won’t bore you with the numbers to prove it because CBS’s Chris Hummer already has. The margins on Saturdays are slimmer than ever, and that puts coaches and quarterbacks under the microscope, even more than they already were. More often than not, it’s the best ones who are coming out on top, and it’ll be the best ones who lead their teams to the 2025 CFP.
First Course
1. Is coaching more important than ever? (Louisville 24 No. 2 Miami 21)
The great flattening has finally come to college football. The introduction of revenue sharing, in addition to the freedom of movement the transfer portal presents, has finalized the sport’s newfound equality, and there is overwhelming evidence that the difference between the very best teams and the middle of the pack is as slim as ever. So, if you can’t overwhelm your opponents with a talent advantage, how do you separate? Much like the NFL, coaching, in terms of scheme, play-call, and game management, can have an outsized impact on the outcome of games.
So, maybe it shouldn’t be a surprise that the teams are on the wrong end of this season’s most surprising upsets; Clemson, Penn State, and now Miami are (or in Penn State’s case were) led by “program-builders.” Strong recruiters who set the culture delegate much of the game plan to their coordinators and aren’t particularly aggressive on gameday.
It’s easy to boil Miami’s loss to Louisville on Friday night down to Carson Beck’s four interceptions, and maybe it is that simple. Still, it’s hard not to recognize the discrepancy between Cristobal’s conservative approach and Jeff Brohm’s bespoke attack, especially in the first half.
Coming out of the bye week, Brohm threw the kitchen sink at Miami. Three different players took snaps on the first drive of the game with a series of jet sweeps, screens, QB keepers, a quick passing game to negate Miami’s pass-rush, and a fake field goal for a first down inside the 10-yard line. On the second drive of the game, Brohm brought three quarterbacks onto the field and split them all out while wide receiver Caullin Lacy took the direct snap. It didn’t work, but the Cardinals still needed just four plays to take a 14-0 lead.
Eventually, Brohm, who is now 4-2 against top 5 teams as a head coach, ran out of tricks, and Miami punched back. Louisville ended the game at -0.11 EPA/play, and without Beck’s four interceptions, the Cardinals would have lost, but they didn’t. Their coach, one of the best gameday coaches in the sport, gave them a chance to negate the ever-shrinking talent gap and insert themselves into the crowded CFP race in the ACC.
With the number of jobs open this offseason continuing to grow, programs need to consider whether they want the coach who gets the most talent or gets the most out of it.
Second Course
2. Kiffin’s best shot didn’t kill Kirby (No. 9 Georgia 43 No. 5 Ole Miss 35)
Lane Kiffin spent three full weeks gameplanning for Kirby Smart’s defense. A defense he’s seen since he and Smart were coordinators for Nick Saban in 2015. It’s obvious Ole Miss hadn’t prepped much, if at all, for Washington State coming out of the bye last week, but they were ready for the Bulldogs.
Kiffin’s Rebels scored a touchdown on each of their first five possessions, continuing a trend of Georgia’s defense struggling in the first half and Smart’s team trailing at halftime. Georgia has now trailed at halftime in four of its five SEC games, with Kentucky as the lone exception. Yet, in all four of those games, including the loss to Alabama, Smart’s defense has flipped the switch.
In Week 8, it took until the fourth quarter, but finally the Dawgs bit down on Ole Miss QB Trinidad Chambliss and didn’t let go. Georgia held Ole Miss to 13 total yards in the fourth quarter with two punts and a turnover on downs. The Rebels’ two scores in the third quarter will hurt Georgia’s staggering second-half defensive numbers, but it’s still the same story: Smart finds a way to fix his defense.
There are a few reasons why. Georgia tends to simplify its coverage in the second half, allowing its athletes in the secondary to play more man coverage. Though that wasn’t necessarily the salve on Saturday. The biggest difference in the fourth quarter was the pressure Georgia was able to generate.
That’s a wrap‼️#GoDawgs pic.twitter.com/nkwCuTOI6S
— Georgia Football (@GeorgiaFootball) October 18, 2025
The Dawgs don’t have a dominant pass-rusher this year. Linebackers Chris Cole and Raylen Wilson lead the team in QB pressures, and according to SharpFootballAnalysis, Georgia ranks 73rd in pressure rate this season. The defense pressured Chambliss on just 11 percent of his dropbacks and did not sack him once.
Yet, the coaching staff’s propensity to use a deep rotation along the defensive line, with 12 players coming into Week 8 with over 50 defensive line snaps this year, keeps the group fresh late in games. Fresh rushers and simplified coverages allow Smart and Glenn Schumann to crank up the blitz rate with their athletic linebackers, and it’s led to dominant late-game defense. Chambliss went 0-4 on his four pressured dropbacks and completed just five of 13 passes when blitzed. Now, Georgia needs to figure out the other 30 minutes of the game.
Third Course
3. Josh Heupel needs help (No. 6 Alabama 37 No. 11 Tennessee 20)
Josh Heupel got hired at Tennessee for his veer-and-shoot offensive system and high-scoring attack, not for his game-management skills. However, the latter continues to cost the fifth-year head coach of the Volunteers.
Let’s set the scene. Tennessee is trailing 16-7 late in the second quarter and is driving to score. With 37 seconds left and one timeout remaining with the ball at the 14-yard line, the Vols ran the ball three times after an incompletion, gaining 13 yards and draining the clock to nine seconds left before using their final timeout. Then, on second-and-goal from the one-yard line, Tennessee came out of the timeout with Joey Aguilar under center and a jumbo package.
Now remember, with no timeouts left, Tennessee can’t risk running the ball and getting stopped short. Yet, for some inexplicable reason, Aguilar play-faked to the running back before targeting tight end Miles Kitselman in the flat. Alabama cornerback Zabien Brown, of course, didn’t bite on the fake, undercut the route, and returned it 99 yards for a 16-point halftime lead.
THE DUECE IS LOOOOOOSE! ✌️@zabien_brown
📺: ABC pic.twitter.com/LHgM2IUrUC
— Alabama Football (@AlabamaFTBL) October 19, 2025
For good measure, Heupel burned his first timeout, then left his offense on the field for fourth-and-11 from the Alabama 16, down 17 with 3:09 left in the game, rather than kicking the field goal to make it a two-score game with over three minutes and all three timeouts. By that point, Alabama’s win probability was over 99 percent, but Heupel essentially made sure it went to 100 by failing to convert.
Despite losses to Georgia and Alabama, Tennessee’s CFP hopes are still alive, but it’s hard to trust the Vols in a close game until Heupel brings some game-management help on the sidelines.
Check Please!: When it’s clear there won’t be a seat for you at the CFP table, it’s time to pay your check and go
4. Is Rhule ready to roll? (Minnesota 24 No. 25 Nebraska 6)
Year 3 is always when Matt Rhule finally puts it together, and it’s also about the time when he’s ready to leave for a better job. This time, it could be his dream job at his alma mater. Rhule was with Penn State AD Pat Kraft at Temple, and it’s hard to imagine Kraft moving on from James Franklin without a clear plan in place. Rhule might be that plan, and his attention may have been elsewhere this week.
That’s the overly simplistic analysis of Nebraska’s loss, which will drop the Cornhuskers back out of the Top 25 and the CFP race. The more in-depth look brings you back to the offseason, when Rhule added Elijah Pritchett from Alabama to be his starting right tackle. It was a whiff. The type of miss that can cost a program like Nebraska, still not quite up to speed in the NIL era, its season.
Dylan Raiola was sacked nine times, four of them courtesy of Gunnar Gottula, now the starting right tackle, as Pritchett splits time on the left side. Ultimately, sacks are a quarterback stat. Raiola needs to speed up his processing in the backfield and play with more urgency as a dropback passer, because when he does, he has success. He finished 10-for-14 for 102 yards and a touchdown on dropbacks of under 2.5 seconds. Still, pressures are largely a reflection of the line in front of him, and Raiola was pressured 19 times on Friday night.
5. LSU springs another leak (No. 17 Vanderbilt 31 No. 10 LSU 24)
The coaching carousel is already spinning at full tilt, and with LSU poised to miss the College Football Playoff again, in Brian Kelly’s fourth season, it doesn’t feel like a certainty that he’ll be in Baton Rouge next fall. With this loss, Kelly is now 7-7 in true road games as the head coach of the Tigers and 11-11 away from Baton Rouge.
After two frustrating 10-win seasons to start his tenure, the directive was clear: fix the defense. It wasn’t good enough under Blake Baker last year. Then, with an influx of transfer portal talent, it finally looked like a championship unit in 2025. Until it didn’t.
The LSU offense, even with injuries along the much-maligned offensive line, was good enough to win, but Baker’s defense had no answer for Diego Pavia. Baker’s blitz-heavy, man-coverage system that relies on stunts and twists along the defensive line to generate pressure failed to contain Pavia and left wide-open rushing lanes all day.
Pavia burned LSU for 86 yards and two touchdowns on the ground, just two weeks after Ole Miss’s Trinidad Chambliss went for 71 yards on the ground. Kelly has constructed a talented roster, but every time he seemingly plugs one hole, the team springs a leak somewhere else.
6. The Trojans don’t travel (No. 13 Notre Dame 34 No. 20 USC 24)
It’s not a conference matchup, but the Trojans had to venture into Big Ten country for a de facto CFP elimination game against Notre Dame, and that part of the country has not treated Lincoln Riley well. Since joining the Big Ten, USC is now 2-6 on the road, with five of those losses coming in conference play.
The road struggles have carried over from last season and have mostly come on the defensive side of the ball. A USC team that last week in LA looked like the more physical team against Michigan, allowed 308 rushing yards to the Irish, with Jeremiyah Love accounting for 228 on just 24 carries. Meanwhile, Riley’s offense, which gashed the Wolverines for the most efficient rushing performance against their program since 2022, managed 2.3 yards per carry with a 30 percent rushing success rate.
|
USC Defense 2025 |
Home |
Road |
|---|---|---|
|
rushing ypg |
134.8 |
177 |
|
passing ypg |
227.5 |
243 |
|
yards/play |
5.59 |
6.20 |
|
yards/game |
313.5 |
433.7 |
Head of the table: The best individual performance earns the seat at the head of the table
7. Georgia QB, Gunner Stockton (No. 9 Georgia 43 No. 5 Ole Miss 35)
If you’ve been reading this column, you might know that Gunner Stockton isn’t my favorite quarterback. He doesn’t see the field well against zone coverage, and throws everything like a fastball with very little touch or ability to layer the ball over defenders. Yet, despite those limitations, Stockton carved Ole Miss between the hedges, throwing for 289 yards on 26-of-31 passing with four touchdowns and another 59 yards and a score on the ground.
Georgia fans may want to run him out of town, but offensive coordinator Mike Bobo is a massive reason why. He was constantly putting Stockton in advantageous situations, allowing Stockton to get the ball out quickly to his playmakers against man coverage and using play-action, pre-snap motion, and the threat of Stockton’s mobility to create holes in zone and simplify his progressions. The Dawgs’ offense managed 0.64 EPA/dropback, a 95th percentile performance, and an absurd 0.54 EPA/pass when you strip out explosive plays.
12 plays, 75 yards. Dawgs cut the lead to 2.
📺: ABC#GoDawgs pic.twitter.com/SQTU9erYVl
— Georgia Football (@GeorgiaFootball) October 18, 2025
Just look at that absolute beauty of a play-call by Bobo, the pre-snap motion and play-fake to hold the safety in the middle of the field, and the slant from the outside receiver to clear out the corner. Just fantastic stuff. And there’s more where that came from.
Quick strike from Gunner to Lawson 💪
📺: ABC#GoDawgs pic.twitter.com/a6fkfeD6AM
— Georgia Football (@GeorgiaFootball) October 18, 2025
Still, no matter how deep in his bag Bobo was, Stockton hit throws all day, going 12-for-12 in the second half for 135 yards and three touchdowns. And for good measure, he did it on the same weekend that his predecessor threw four interceptions and lost as a 10.5-point favorite at home. Yet, for as good as Stockton was, the Carson Beck-led offense in 2023 posted six games with a higher EPA/pass. It was Georgia’s most efficient passing performance since the 63-3 2023 Orange Bowl win over Florida State.
A seat at the bar: When all the tables are full, sometimes you can grab a seat at the bar, and maybe these emerging contenders will be seated soon
8. It’s nice to have a healthy quarterback (Arizona State 26 No. 7 Texas Tech 22)
Arizona State made the inaugural 12-team CFP as the Big 12 Champion last season, and started the year at No. 11 in the country, so to say they’re emerging as a contender may seen wrong, but with a loss to Mississippi State and a 42-10 loss to Utah without Sam Leavitt last week, Kenny Dillingham’s team all but slipped off the radar. Well, they’re back, taking down the No. 7 team in the country in Leavitt’s return to clear a path to the Big 12 Title game.
This time, however, it was Texas Tech that was without its starting QB. Redshirt freshman Will Hammond made a cameo against Utah early in the season and nearly sparked a quarterback controversy, but after Hammond’s performance in his first start, Red Raider fans will be happy to see Behren Morton get back on the field.
Still, Arizona State’s win was massive, and it was largely because of Leavitt. Last year, with Cam Skattebo as the offensive focal point, Leavitt thrived within the structure of the offense, attacking downfield off play-action while using his athleticism to limit negative plays.
This season, however, he’s had to become a playmaker. Now it hasn’t always been clean, and with four sacks and a fumble against one of the best defensive lines in the country, it wasn’t on Saturday either. But he’s shown a level of creativity that we only caught glimpses of in 2024, and that shines through in big moments, like a 10-play, 75-yard game-winning touchdown drive and a crucial fourth-down conversion.
Sam Leavitt to Jordan Tyson on 4th and 2
Huge Play pic.twitter.com/J5gzfymowk
— Grant Speaks (@GrantSpeaks1) October 18, 2025
9. Bear Bachmeier will have a water (No. 15 BYU 24 No. 23 Utah 21)
BYU debuted in the column last week with 19-year-old true freshman quarterback Bear Bachmeier’s heroics to hold off Arizona, but now it might be time to take the Cougars a bit more seriously as a Big 12 contender. Not just because of their 24-21 win over Utah in Provo on Saturday night, but because with Behren Morton injured and star defensive tackle Skyler Gill-Howard out for the year, Texas Tech might be vulnerable.
Still, Utah bested BYU by EPA/play, success rate, yards/play, explosive play rate, yards/dropback, 3rd-down success rate, and red zone success rate. Do you want to know where BYU’s biggest advantage over Utah was? Punting EPA at 7.12 to -0.10 because of a Utah muffed punt that led to a BYU field goal.
Bachmeier is a fine quarterback with enough athleticism to get by in the Big 12, but conference commissioner Brett Yormark desperately needs the Red Raiders, not the Cougars, to win the league because this team wouldn’t be a top-six team in either the SEC or the Big Ten.
Heimlich Manuever: Sometimes a CFP contender chokes on their food, but the best teams know the Heimlich
10. Missouri is Hard(l)y hanging on (No. 16 Missouri 23 Auburn 17 (2OT))
Jackson Arnold is costing Auburn over a tenth of a point every time he drops back to pass this season, and with an interception and four sacks on Saturday night at Jordan-Hare, he was even worse than that in Week 8. If he had only cost -0.10 EPA/dropback, Hugh Freeze may not have started 0-4 in SEC play for the third straight year. That’s how close Auburn was to beating Missouri.
Eli Drinkwitz’s team escaped, largely aided by back-to-back 15-yard penalties on a five-play 60-yard touchdown drive in the fourth quarter, which ultimately sent the game to overtime. Missouri preserved its CFP hopes, but that doesn’t mean Tigers fans shouldn’t be concerned, because for the second-straight week, Ahmad Hardy was held to 52 yards rushing after averaging 146 per game through the first five weeks of the season.
|
Ahmad Hardy |
Weeks 1-5 |
Weeks 7-8 |
|---|---|---|
|
yards/carry |
7.1 |
3.0 |
|
rushing yards/game |
146 |
52 |
|
EPA/rush |
0.26 |
-0.16 |
|
Success rate |
50% |
34.2% |
Hardy’s productivity is crucial for Mizzou because Beau Pribula is perfectly capable as an RPO-thrower, accurate enough to keep an offense above water with underneath throws in the quick-game, along with the threat of the QB run-game. However, when he’s forced to become a true dropback passer, he isn’t comfortable and doesn’t have the arm to make throws outside the numbers.
11. Texas’s offense is broken (No. 21 Texas 16 Kentucky 13 (OT))
Speaking of struggles as a dropback passer, did somebody say Arch Manning? It doesn’t feel healthy to litigate his play every Saturday night, often at 2:00 a.m. as I strain to finish the column while some wild ACC West Coast game unfolds. Yet, when Texas needs a goalline stand in overtime to beat Kentucky by a field goal, it’s warranted.
Ultimately, he’s not consistently accurate enough. He misses open throws, both from the pocket and on the move, and against Kentucky, he went 11-for-25 for 109 yards, and generated -0.39 EPA/dropback, with a 25 percent passing success rate. That could be the end of the story, but it’s worth mentioning that he’s also being put in a very difficult situation. Texas’s offense is broken.
The Longhorns, altogether, averaged 3.40 yards per play with a 27 percent success rate. The offensive line is a disaster; they have no semblance of a running game, and Manning is constantly under pressure. He hardly has time to Steve Sarkisian’s long-developing screens off play-action, which have long been an easy button for his quarterbacks. His accuracy tends to deteriorate over the course of games as he gets sped up by the accumulation of hits. Manning is a problem, but so is everything else, and it’s made Texas possibly the least effective passing game in the SEC.

This game against Kentucky, now 2-4 overall and 0-4 in SEC play, was Texas’s worst by offensive success rate since the 30-15 Week 8 loss to Georgia last season (27%), and was barely worse than that performance by yards per play (3.41). By yards per play, it was the worst Texas offensive performance since Week 11 in 2022, a 17-10 loss to TCU, the eventual national runner-up.
If it weren’t for that defense and a relatively easy schedule the rest of the way, Texas would’ve been paying its check after a win this week. Sarkisian’s CFP hopes are hanging by a thread.
Kid’s menu: The CFP is a 12-team reservation that needs one kid’s menu for the Group of Six team
12. American Conference Chaos (UAB 31 No. 22 Memphis 24) (Tulane 24 Army 17)
It wasn’t a good idea for UAB to hire Trent Dilfer, but that doesn’t mean all ESPN connections are off limits. UAB’s interim head coach, Alex Mortensen, son of legendary NFL reporter Chris Mortensen, led the Blazers, previously winless in American Conference play, to a 31-24 win over No. 22 Memphis as a 23.5-point home underdog.
The race for the American just got quite a bit more interesting with the Tigers’ loss, and was on the brink of descending into chaos if it weren’t for a bit of voodoo in New Orleans. After trailing Army 10-3 and 17-1- in the second half, Tulane scored the game-winning touchdown with 27 seconds left on a tipped ball thrown into double coverage.
The Wave goes on 🌊#UptownFootball pic.twitter.com/DJ7rhxLMrm
— Tulane Football (@GreenWaveFB) October 18, 2025
NIL
College Basketball Rankings: Coaches Poll Top 25 updated after Week 8
The USA TODAY Sports Men’s Basketball Coaches Poll Top 25 has been refreshed following the eighth week of the season. It was a bit of a light week due to Christmas, but some showdowns still took place amid the holiday celebrations, resulting in some movement throughout the Top 25.
With conference play picking up this coming weekend, we’re getting into the nitty-gritty of the season, where the rankings will fluctuate week-in and week-out. While this past week was packed with tune-up games and not a ton of riveting action, that won’t be the case from now until April.
Regardless, the Coaches Poll Top 25 is certain to see plenty of movement. For now, here’s how things stack up after Week 8. This week’s updated rankings are below.
Michigan enjoyed a full week off and enters the week undefeated at 11–0. The Wolverines return to action with home games against McNeese State on Monday and USC on Friday.
Senior forward Yaxel Lendeborg has been the engine, stuffing the stat sheet with 15.6 points, 7.1 rebounds, and 3.8 assists per game. Michigan will look to stay perfect as conference play looms.

Arizona rolled past Bethune 107–71 last Monday to improve to 12–0 on the season. The Wildcats host South Dakota State before traveling to Utah for a road test on Saturday.
Freshman guard Brayden Burries has emerged as a steady scorer, averaging 14.0 points per game. Arizona’s depth and tempo continue to overwhelm opponents early in the season.
Iowa State remained perfect at 12–0 after an off week. The Cyclones host Houston Christian on Monday and West Virginia on Friday.
Junior forward Milan Momcilovic leads the team at 18.3 points per game. Iowa State’s balance continues to separate it from most of the field.
UConn had the week off and remains one of the nation’s most complete teams at 12–1. The Huskies head to Xavier on Wednesday before hosting Marquette on Sunday.
Junior guard Solo Ball leads the backcourt with 15.4 points per game. This week offers a strong measuring stick against Big East competition.

Purdue stayed idle last week but remains firmly entrenched near the top of the Coaches Poll with an 11–1 record. The Boilermakers face a tricky week with a home matchup against Kent State on Monday before heading to Wisconsin on Saturday.
Senior forward Trey Kaufman-Renn continues to anchor the frontcourt, averaging a double-double at 13.9 points and 10.0 rebounds per game. Purdue’s ability to maintain consistency through a two-game week will be closely watched.
Duke remained idle last week and sits at 11–1 entering a two-game stretch. The Blue Devils host Georgia Tech on Wednesday before traveling to Florida State on Saturday.
Freshman phenom Cameron Boozer has been dominant, averaging 23.2 points and 10.0 rebounds per game. Duke will be tested defensively as ACC play intensifies.
Gonzaga extended its winning streak with a victory over Pepperdine on Sunday and sits at 13–1. The Bulldogs play three times this week, traveling to San Diego before hosting Seattle U and LMU.
Junior forward Braden Huff leads the way with 19.1 points per game. Gonzaga’s depth will be tested during the busy stretch.

Houston enters the week at 11–1 after a quiet stretch. The Cougars host Middle Tennessee State on Monday before heading to Cincinnati on Saturday.
Senior guard Emanuel Sharp continues to pace the offense with 17.9 points per game. Houston’s defensive pressure remains its calling card heading into conference play.
Michigan State enjoyed a week off and sits at 11–1 on the season. The Spartans host Cornell on Monday before traveling to Nebraska on Friday.
Senior forward Jaxon Kohler has been a force inside, averaging 13.9 points and 10.3 rebounds. Michigan State will look to sharpen its execution away from home.
BYU cruised past Eastern Washington 109–81 last Monday to improve to 12–1. The Cougars face a lone test this week with a road trip to Kansas State on Saturday.
Freshman star AJ Dybantsa has lived up to the hype, averaging 23.1 points per game. BYU’s offense remains one of the most explosive in the country.
11. Vanderbilt
12. North Carolina
13-T. Nebraska
13-T. Louisville (+1)
15. Alabama
16. Texas Tech
17. Kansas
18. Arkansas
19. Illinois
20. Tennessee
21. Virginia
22. Florida
23. Iowa
24. Georgia
25. St. John’s
Dropped Out: No. 25 USC
Others Receiving Votes: Kentucky 35; USC 25; Utah State 14; Auburn 7; Saint Louis 6; Clemson 6; Seton Hall 5; Oklahoma State 5; Yale 4; UCLA 4; Saint Mary’s 4; LSU 3; California 2; Villanova 1; Miami (OH) 1; Indiana 1
NIL
Petrino’s Friend Found a Workaround to Pay Taylen Green That’s Now Prohibited by NCAA
When Bobby Petrino returned to Arkansas after the 2023 season, his first task was finding a new quarterback.
In this era of college football, that also meant funding a new quarterback. For that, the former head coach leaned on his old friend Frank Fletcher.
The Little Rock-based businessman stepped up and footed a large chunk of the bill for Taylen Green, the talented signal caller Petrino identified to run his offense for the Razorbacks.
It hasn’t only been a transactional relationship, though. Over the last two years, Fletcher has been mindful of Green’s life after sports. Rather than simply handing the star quarterback a boatload of cash, he offered something few college athletes receive: personal relationship and mentorship.
“I had a wonderful two years with Taylen Green,” Fletcher said during Monday’s edition of Morning Mayhem on 103.7 The Buzz. “I was lucky that I happened to back a player that was that nice a kid and [had] great parents. I’ve learned a lot from him. I’m teaching him everything I know, and he wants to learn.”
Fletcher helped Green navigate the financial market by giving the QB1 homework, making him chart a series of stocks over a few months – something that could prove even more important after his subpar finish to the 2025 season likely impacted his pro prospects.
But it wasn’t just financial exercises. Fletcher turned the lessons into on-the-job training – especially when it comes to creative thinking.
After dealing with complicated, 15-page NIL contracts from the university, Fletcher found a way to work around the red tape.
“We had a one-page deal that Taylen’s dad looked at, that we paid him quarterly,” Fletcher said. “He was a direct employee of Fletcher Auto Group, and he advertised for our Honda store in Northwest Arkansas.”
Such arrangements, which align with the original spirit of NIL, allowed boosters to effectively pay student-athletes whatever they deemed the market value of the service provided. That changed with the House settlement that went into effect this summer.
Among other things, it introduced a centralized clearinghouse through which all NIL deals over $600 must be approved. Now, Fletcher can no longer bypass the red tape and unilaterally make deals with players like Green. His contract with the quarterback would still be subject to the “fair market value” requirement, hence why the original agreement ended in April.
The settlement also ushered in a new era of rev-share payrolls alongside NIL agreements that was supposed to cap football roster spending and effectively level the playing field. Boosters of many Power Four programs, however, have found loopholes of their own.
Creative maneuvering remains alive and well.
Peeling Back the Curtain
During his now infamous appearance at the Little Rock Touchdown Club in September, Arkansas athletics director Hunter Yurachek referenced a shady “third lane” in which other schools are operating.
He was confident in how the UA has adapted to the two primary “lanes” — revenue sharing and “legitimate” NIL deals — on the financial front, but the eighth-year AD has long been a vocal opponent of pay-for-play deals that were supposed to be eliminated when the House settlement went into effect over the summer.
Of course, that hasn’t happened.
Despite the revenue sharing “cap” being set at $20.5 million, which is distributed amongst all sports on campus, there have been numerous reports this offseason of new coaches being promised roster “salaries” well over that number — even before factoring out the portion going to men’s and women’s basketball, baseball and other sports.
According to The Advocate, Lane Kiffin will get $25-30 million to build his roster at LSU. After flirting with Arkansas, Alex Golesh will instead have close to $30 million to spend on players at Auburn, according to 247Sports’ Auburn Undercover.
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The above-the-cap difference comes from third-party NIL deals, which must be submitted to NIL Go and approved by the clearinghouse to keep everyone in the good graces of the College Sports Commission.
While people like Frank Fletcher used to do it simply for convenience, schools have been forced to get creative when finding workarounds to navigate Yurachek’s so-called “third lane” — which The Athletic’s Stewart Mandel and Ralph Russo pulled the curtain back on over the weekend.
Their reporting found that some have simply not reported deals, especially since the Power Four schools have yet to agree on enforcement rules, but there are also some seemingly above-board ways to fudge the cap with the help of collectives.
One such way, according to The Athletic, is by paying agents separately. In this scenario, a $100,000 deal negotiated by an agent taking a 10% cut would come out to $90,000 from the school to the player, which counts against the rev-share cap, and $10,000 from the collective to the agent, which doesn’t and also isn’t subject to the clearinghouse.
When collective employees are worried about a large deal being approved by the CSC, they have reportedly been known to verbally agree to a certain amount, only to split it up into smaller deals submitted throughout the year that ultimately equal the agreed upon total.
The Athletic also reported that at least one school’s collective is believed to have paid the entire incoming freshman class to avoid having to count it against the rev-share limit.
It’s worth noting that the UA doesn’t have an active NIL collective at the moment, as it cut ties with the Blueprint Sports-run Arkansas Edge in October. Sources have indicated to Best of Arkansas Sports that the UA has something else in the works, but no such announcements have been made.
Still, like Fletcher and its fellow SEC programs, Arkansas has room to be creative. Yurachek must be willing to navigate that “third lane” or risk the Razorbacks being left in the dust.
***
Frank Fletcher talks about his NIL agreement with Taylen Green beginning at the 2:16:55 mark below:
***
More coverage of Arkansas football from BoAS…
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NIL
Mass Exodus at LSU could be big opportunity for Kentucky
College football free agency does not officially kick off until the transfer portal opens on Jan. 2, but planning for the eventful two-week period is well underway. Players are announcing their intentions as coaching staffs prepare a plan of attack. It’s a busy time for every college football program, but the intensity is amplified even more for first-year head coaches, like Kentucky’s Will Stein.
With every coaching change, there is significant roster turnover. You can expect some schools to change more than half of their roster as a coach tells the old players to kick rocks as he brings in new ones from the transfer portal.
Lane Kiffin was called the “Portal King” during his time at Ole Miss. The man has frequent flyer miles in college football free agency. One of his first hires in Baton Rouge was Eric Wolford. The former Kentucky assistant coach did not fix the Wildcats’ high school recruiting woes on the offensive line, but his intense style actually might help Kentucky this offseason.
You have to be a certain type of person to play for Eric Wolford. Not every LSU offensive lineman is gonna sign up for that. Kentucky needs offensive linemen. You know who is well acquainted with those LSU players who need a new home? Joe Sloan.
Kentucky needs five new starters on the offensive line. There are a few reserves from last year’s squad that may be ready to emerge as starters, but the Cats need players in the trenches. Plenty of Joe Sloan’s former LSU players will be available in free agency.
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LSU Offensive Linemen hitting the Transfer Portal
OT Carius Curne — A top 15 overall talent in the 2025 recruiting class who was evaluated as a guard, the Arkansas native started five games as a true freshman, splitting time at both left and right tackle. He showed plenty of potential and will be a hot commodity in the transfer portal. He has three years of eligibility remaining.
OT Tyree Adams — Adams earned a starting role at left tackle ahead of the 2025 season before an injury forced him to undergo season-ending surgery in November. The New Orleans native has two years of eligibility remaining.
IOL Coen Echols — Started the last eight games at left guard and played the third-most snaps on the offense. The former Texas A&M commit will be a true junior with two years of eligibility remaining.
C DJ Chester — LSU’s starting center in 2024 led the team in snaps, but was replaced by a Virginia Tech transfer this fall. He enters the transfer portal with two years of eligibility remaining.
OT Ory Williams — The redshirt freshman earned two starts at left tackle at the end of the season. He appeared in four games total and logged 150 snaps.
The LSU offensive line was far from a juggernaut for Sloan last fall. PFF gave the Tigers the worst run-blocking grade in the SEC after finishing at the bottom of the league in rushing yards per game (104). Even though the unit had plenty of imperfections, there are still players with plenty of upside and SEC experience who could find a second wind by following their old offensive coordinator to Kentucky via the transfer portal.
NIL
Red Raiders arrive for CFP Quarterfinal at the Orange Bowl
Texas Tech will begin its first full day in South Florida on Tuesday with a morning practice followed by College Football Playoff quarterfinal media day at Hard Rock Stadium, site of Thursday’s game against Oregon.
No. 4 Texas Tech (12-1, 8-1 Big 12) meets No. 5 Oregon (12-1, 8-1 Big Ten) at noon ET on New Year’s Day. ESPN will televise the game, with Joe Tessitore and Jesse Palmer in the booth and Stormy Buonantony and Katie George on the sidelines.
This will be the first time the programs have met in the Capital One Orange Bowl and the fourth meeting overall dating to 1991. It is also the first College Football Playoff quarterfinal in Orange Bowl history.
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NIL
NIL’s Mercenary March of College Football Athletes
This isn’t isolated to mid-tier teams like Iowa State. Even former powerhouses are reeling from portal raids. USC, under Lincoln Riley, hemorrhaged 15 players after a disappointing 2025 season, including backups and starters seeking better NIL opportunities elsewhere. The Trojans’ losses exacerbate roster instability in a program once synonymous with West Coast dominance. Similarly, Florida State shed 25 athletes, UNC lost 15, and over 10 programs nationwide saw 20 or more departures, highlighting how NIL bidding wars amplify turnover at underperforming or underfunded schools. These exits often follow coaching changes or subpar seasons, with athletes prioritizing financial incentives over rebuilding efforts.
The fallout extends beyond regular-season rosters, contributing to a palpable lack of interest in the multitude of bowl games not tied to the College Football Playoff (CFP). With the transfer portal overlapping bowl season and NIL deals luring players away, non-playoff bowls have become exhibitions of depleted teams, rife with opt-outs and makeshift lineups. Players, now professionalized through NIL earnings, increasingly skip these games to avoid injury risks ahead of the NFL draft or to chase better opportunities via the portal, rendering many matchups unwatchable and irrelevant. This year alone, several 5-7 teams declined bowl invitations outright, including Iowa State and Notre Dame that also had a 10-2 winning record in 2025, signaling diminished prestige, while opt-outs have turned storied bowls into shadow versions of themselves. Viewership for non-playoff bowls remains robust in aggregate—Disney’s 33 such games averaged 2.7 million viewers last season, up from prior years—but fan sentiment and expert analysis point to growing apathy, with complaints that NIL and the portal have “demolished bowl season” by eroding competitive integrity. As one observer noted, these games hold “no interest” for teams anymore, fueling calls for reforms like paying players to participate or shifting the portal window post-bowls.
As the 2025 calendar winds down, the NCAA’s revamped transfer portal is poised to swing open on January 2, 2026, ushering in a condensed 15-day frenzy that closes on January 16, 2026, for most football programs. This single-window structure, a shift from previous dual periods to curb ongoing tampering and streamline chaos, includes extensions: Players from teams in the College Football Playoff national championship (set for January 19, 2026) get an extra five days from January 20-24, while coaching changes trigger separate 15-day windows starting five days after a new hire. Amid NIL’s financial allure, this upcoming portal period could accelerate roster volatility, with programs like Iowa State still reeling from pre-window announcements and others bracing for bidding wars.
Yet, in Texas—the epicenter of NIL spending—some programs thrive amid the chaos, leveraging deep-pocketed boosters to build fortresses against portal losses. The University of Texas (UT) boasts the nation’s top football NIL budget at $35-40 million for 2025, enabling net gains like edge rusher Colin Simmons from LSU and wideout Isaiah Bond from Alabama while minimizing outflows. Texas A&M follows closely with $51.4 million in total NIL revenue (football-dominant), adding 12 transfers like quarterback Marcel Reed despite some exits tied to NIL dissatisfaction. Texas Tech, spending nearly $30 million, turned the portal into a weapon with 15 additions, including quarterback Brendan Sorsby on a rumored $4 million deal, fueling a playoff push. SMU, raising $65 million for all sports via its Mustang Club, focused on retention bonuses to limit departures to just five, adding talents like edge Braden Carter and earning ACC buzz.
Contrast this with in-state rivals Baylor, TCU, and the University of Houston, where modest NIL resources expose vulnerabilities. Baylor ramped up to $15 million in NIL spending, adding 24 transfers to flip its roster, but still suffered heavy losses post-2025, prompting coach Dave Aranda to fight for key retentions like four critical players amid portal risks. TCU, also allocating around $15 million to football under Big 12 revenue sharing, balanced gains (e.g., experienced quarterbacks) with lumps from departures, reflecting the portal’s double-edged sword in a new era of $20.5 million caps. Houston, with unspecified but lower NIL figures, bolstered its roster with 15 transfers and 30 overall additions, yet faces ongoing portal needs after a 4-8 season, lacking the financial firepower to consistently outbid elites.
This Texas divide underscores NIL’s inequality: Wealthy programs like UT and A&M buy stability and stars, while others like Baylor and TCU scramble to plug holes, often becoming feeder systems. As the transfer portal window in 2026 looms, college football’s soul hangs in the balance and talk of reform is already in the air.
NIL
Wake Forest’s Jake Dickert revives the Demon Deacons in debut season

For over a decade, Dave Clawson built Wake Forest into one of the steadiest football programs in the Atlantic Coast Conference, crafting a developmental model that produced seven consecutive bowl appearances.
Clawson’s approach to making the Demon Deacons a fixture in North Carolina’s college football landscape was deliberate: recruit under-the-radar prospects, develop them patiently for two or three seasons, then rely on experienced upperclassmen to carry the program.
As the transfer portal and NIL opportunities reshaped college football, that model became harder to sustain. After back-to-back 4-8 seasons, Clawson resigned, citing a rapidly changing landscape and acknowledging he could no longer give the job everything it required.
Wake Forest suddenly faced a reset as a coaching change, roster turnover and evolving expectations left the program searching for direction. When Jake Dickert, former coach at Washington State, arrived in Winston-Salem ahead of the 2025 season, optimism was cautious at best.
What followed was one of the ACC’s most striking turnarounds.
In his first season, Dickert — the North State Journal’s 2025 Coach of the Year — restored stability and belief, guiding Wake to an 8-4 record and a return to bowl eligibility.
Capping off Dickert’s debut season, the Demon Deacons (8-4) will face SEC representative Mississippi State Bulldogs (5-7) in the Duke’s Mayo Bowl on Jan. 2 at Bank of America Stadium in Charlotte.
In their 2025 campaign, the Deacs tied for the most victories among all FBS programs in the Carolinas, underscoring the program’s rapid rebound. Wake Forest defeated two teams ranked at the time, including a road victory at Virginia (the Cavaliers’ only home loss of the season) and a home win that snapped SMU’s 20-game regular-season conference winning streak.
After back-to-back losses in September, Wake responded by winning six of seven games before closing the regular season with a loss at Duke; the Deacs finished 4-4 in ACC play.
On the field, Dickert leaned on a blend of experience and toughness. Graduate transfer quarterback Robby Ashford brought leadership to an offense that had struggled for consistency in recent seasons, while senior running back Demond Claiborne anchored the ground game and emerged as a physical focal point in key moments.
Defense again proved to be the program’s backbone. The Demon Deacons ranked sixth in the ACC and 38th nationally in scoring defense, finished top five in the league in total and passing defense, and did not allow a touchdown against either Virginia or North Carolina.
Dickert’s impact extended well beyond Saturdays.
Before the season, he overhauled Wake Forest’s recruiting and scouting infrastructure, assembling a 10-person staff dedicated to identifying talent and building depth in a new era of college football. The early returns have been promising.
During the recent National Signing Day, Wake Forest announced a 30-player 2026 recruiting class — the highest-ranked in program history — currently inside the national top 50. The class includes one four-star and 29 three-star recruits, signaling a shift toward broader talent acquisition and immediate competitiveness.
Dickert’s efforts were rewarded following the regular season. On Dec. 2, Wake Forest Vice President and Athletics Director John Currie announced that Dickert had signed a long-term contract extension.
“Jake Dickert has proven himself to be one of college football’s rising head coaches and one of the truly special leaders in the ACC,” Currie said. “He has galvanized our locker room, our campus, and our community. Coach Dickert is exactly the type of leader who inspires players, and he and his family fit seamlessly into the Wake Forest and Winston-Salem community.”
Dickert echoed that sentiment, pointing to long-term investment as central to Wake Forest’s direction.
“Our family could not be more grateful to call Wake Forest and Winston-Salem home,” he said. “Over the last 11-plus months, our staff and student-athletes have embraced a new process of being ‘Built in the Dark.’ When John approached me a few weeks ago about the university’s desire to further invest in our program, I was both humbled and energized.”
“This commitment ensures that our staff has the stability, resources and support necessary to continue elevating Wake Forest football,” Dickert added. “I’m proud of this team, our staff and our seniors who built the foundation for this new era, and excited for what’s ahead. There has never been a better time to be a Demon Deacon.”
While roster turnover remains a reality, Wake Forest’s trajectory is still heading upward. With a retooled staff, a revamped recruiting approach and renewed confidence throughout the program, Dickert has revived the Demon Deacons and positioned them for sustained relevance for years to come.
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