NEW YORK, May 13, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced an expanded roster of SPORT BEACH 2025 partners as well as an early look at programming for June 16-19, 2025 at the Cannes Lions International Festival of Creativity.

New additions to this year’s lineup include college basketball player Lauren Betts, NFL’s Myles Garrett, tennis legend Billie Jean King, rugby star Ilona Maher, former NFL player Brandon Marshall, Arsenal & Republic of Ireland footballer Katie McCabe, 2x World Cup Champion Alex Morgan, F1 racer Oscar Piastri, former professional football player Gerard Piqué, BMX star Nigel Sylvester, and Premier League Hall of Famer Ian Wright OBE. Check out the full roster at sportbeach.com.

Stagwell also revealed a first look at 2025 programming aligned to the five key themes of Athletes as Creators, Culture & Community Reimagined, Global Reach in Overdrive, Resilience & Wellness Redefined, and Tech & Innovation Unleashed.

Newly Announced Athlete Partners

• Lauren Betts (Basketball) – Lauren is a first-team All-American center for the UCLA women’s basketball team and a projected lottery pick in the 2026 WNBA Draft. Once the No. 1 ranked player in the country coming out of high school, she has established herself as one of the premier athletes in all of women’s basketball. Lauren has earned numerous accolades, including first-team All-Big 10 honors and the title of Big 10 Defensive Player of the Year. Beyond basketball, she is dedicated to her community and passionate about leveraging her platform to inspire young athletes.
• Myles Garrett (Football) – Myles is an American football defensive end for the Cleveland Browns and the reigning NFL Defensive Player of the Year. He played college football at Texas A&M, where he received unanimous All-American honors in 2016, and was selected first overall by the Browns in the 2017 NFL draft. Garrett has been named to five Pro Bowls, three first-team All-Pros, and is the reigning NFL Defensive Player of the Year.
• Billie Jean King (Tennis) – Billie Jean King was the year-end #1 tennis player in the world six times in her career and won 39 Grand Slam titles and 3 World TeamTennis championships. She founded the Women’s Sports Foundation and the Women’s Tennis Association and was the first female athlete to receive the Presidential Medal of Freedom and the first individual woman athlete to be awarded the Congressional Gold Medal. She founded the Billie Jean King Foundation and is part of the ownership groups of the Los Angeles Dodgers and Angel City FC and on the Advisory Board of the Professional Women’s Hockey League. A New York Times bestselling author, her memoir, All In, was released in 2021 and released in paperback in 2023.
• Ilona Maher (Rugby) – Ilona Maher is a Team USA Rugby Sevens Bronze Medalist and two-time Olympian, having represented the United States in Paris 2024 and Tokyo 2020. Ilona is a viral sensation across social media with over 8.5 million followers for sharing her authentic and witty journey as a professional female athlete to help grow the game of rugby and promote body appreciation. Ilona has also broken into the entertainment world, as the Dancing with the Stars Season 33 Runner Up and launching the Wave Original podcast, House of Maher, which she co-hosts with her two sisters. Her authenticity, humor, and important message has also led her to partner with several iconic brands, most notably – Maybelline, which she is known for sporting on her lip both on and off the rugby pitch.
• Brandon Marshall (Football) – Brandon is a former NFL star and founder of I Am Athlete and House of Athlete. Brandon is now focusing his career as an entrepreneur and venture capitalist. He is also known for his advocacy work, particularly his support for mental health awareness and resources.
• Katie McCabe (Soccer) – Katie McCabe is an Irish professional footballer known for her versatility, leadership, and skill on the pitch. She plays as a left-back for Arsenal and captains the Republic of Ireland national team. Alongside her Arsenal Women teammates, Katie was involved in Dirt Is Good’s Every Stain campaign from the beginning to help encourage girls’ participation in sport. Katie continues to inspire with her commitment both on and off the field, representing a new era of football leadership.
• Alex Morgan (Soccer) – Two-time FIFA Women’s World Cup Champion, Olympic Gold Medalist, UEFA Women’s Champions League Champion, and NWSL Champion, Alex Morgan is a proven winner at all levels. Businesswoman, author, social media phenom, marketing icon – she is all this and more, proof that Alex’s ability to inspire and excite fans stretches far beyond the pitch. Alex is the leading founder of TOGETHXR, a lifestyle and new media company with a focus on youth and equality storytelling. In 2023, Alex launched the Alex Morgan Foundation to help girls and women find confident paths forward in sport and in life. As a mom to Charlie and Enzo, Alex is tackling motherhood along with her recent retirement from professional soccer. As she turns her attention to growing and managing her business, she remains an inspiration to so many on how to embody strength, leadership, and grace.
• Oscar Piastri (F1) – McLaren Formula 1 driver Oscar Piastri is one of the most decorated young talents in motorsport history. The 2021 Formula 2 Champion, 2020 Formula 3 Champion, and 2019 Formula Renault Eurocup Champion, Piastri is the first driver to win all three feeder series titles consecutively on his path to Formula 1. In his rookie F1 season, he made headlines by leading a race at Spa—the first rookie to do so in over a decade—and earning a front-row qualifying spot at Suzuka, a feat not achieved by a rookie since 2010. He capped the season with a podium finish at the Japanese Grand Prix, becoming the first rookie on an F1 podium since 2017. A three-time Autosport Rookie of the Year and two-time FIA Rookie of the Year, Piastri continues Australia’s proud F1 legacy and recently secured a multi-year contract extension with McLaren.
• Gerard Piqué (Soccer) – Gerard Piqué is a former professional football player and entrepreneur, known for his success with FC Barcelona, Manchester United, and the Spanish national team. A 2010 FIFA World Cup winner and 2012 European Champion, Gerard also won four UEFA Champions League titles. After retiring, he founded Kosmos, a sports and media holding company, and created the Kings League – a revolutionary football competition that combines entertainment and sport. Gerard’s projects reflect his passion for innovation and sport, extending his influence beyond the pitch as a key figure in transforming the football experience for fans around the world.
• Nigel Sylvester (BMX) – Nigel is an American professional BMX athlete, creative, entrepreneur, filmmaker, and philanthropist. Nigel’s career has extended beyond traditional BMX biking through his progressive riding style, one-of-a-kind artistic expression, and innovative content creation which has accumulated over 100 million views including his GO series. These distinctive characteristics have catapulted Sylvester to the forefront of the sports world. While a sought-out professional athlete and the first BMX athlete to sign to Michael Jordan’s coveted Jordan Brand roster, Sylvester’s creative vision has also been tapped over the years to partner with global brands including Nike, EA Sports, Mercedes, Levi’s, Louis Vuitton, PlayStation, Moncler, Specialized Bikes, Rimowa, New Era, Hyperice and SmartWater, pushing the boundaries of sport and art.
• Ian Wright OBE (Soccer) – Premier League Hall of Famer and former England international, Ian Wright is Arsenal’s all-time second-top goal scorer, Premier League Golden Boot winner, and Crystal Palace Player of the Century. Now a much-loved pundit, host of podcast Wrighty’s House and co-host of women’s football show Crossways, Ian is a leading football media voice. He is determined to make all sides and every level of football as good as they can be, in every community around the world.

Newly Announced 2025 Program Host

• TJ Adeshola – TJ Adeshola is an internationally recognized media executive at the intersection of tech, sport, and culture. He currently serves as an Operating Partner at Arctos Partners, a leading sports private investment firm, where he advises global franchises on digital fan engagement, commercialization, and innovation. Previously, TJ led Twitter’s Global Media Partnerships business, driving strategic initiatives with the world’s most influential media brands across sports, gaming, entertainment, and news. A trusted voice in the industry, TJ has appeared on Good Morning America, ESPN, CNBC, and more. He’s been honored by the American Advertising Federation’s Hall of Achievement, named to Adweek’s “Young Influentials” list, and recognized by Sports Business Journal, Ad Age, and Black Enterprise 40 Under 40.

Newly Announced Brand and Media Partners

• Adobe is changing the world through personalized digital experiences. Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth and build remarkable experiences. At Stagwell’s SPORT BEACH, Adobe invites you to take part in the Creative Types ‘Shape the Future’ quiz to discover more about your creative personality.
• Dirt Is Good (DIG) is Unilever’s global master brand platform, uniting a portfolio of leading laundry detergent brands—including OMO, Persil, Surf Excel, Breeze, Rinso, Ala, and Skip—under a shared, purpose-driven mission: to champion the idea that dirt is not the enemy, but a natural part of living, growing, and getting stuck in. Operating in over 60 markets and present in half a billion households, Dirt Is Good is a €4.3 billion business and Unilever’s third-largest brand. It is also the most chosen home care brand in the world, reflecting its deep resonance with families across cultures and continents. For more information about Dirt Is Good and our brands please visit www.persil.com
• DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
• e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. Learn more at www.elfbeauty.com
• Fortune‘s mission is to change the world by making business better. We achieve that by providing trusted information, telling great stories, and building world-class communities. We measure performance by rigorous benchmarks, and we hold companies accountable. Our goal is to make Fortune a force for good through its second century and beyond. Get in touch: https://fortune.com/advertising/.
• InMobi is a global consumer technology company transforming how people discover and engage with content through AI. It is the parent company of Glance, which delivers AI-powered mobile experiences to over 300 million users across India, Indonesia, Japan, and US. Its next-gen platform, Glance AI, turns device screens into personalized hubs for content, shopping, fashion, and entertainment—powered by generative AI. InMobi Advertising is a global leader in mobile marketing, offering end-to-end solutions that help brands drive ROI and app developers monetize effectively. Trusted by marketers and publishers worldwide, InMobi connects businesses to the audiences that matter.
• Jeff Hamilton is a well-known celebrity fashion designer and the creator of iconic leather jackets that have become a symbol of popular culture. He is best known for his work with the NBA, NFL and other leagues designing championship jackets for teams and individual players like Michael Jordan, Kobe Bryant, etc. His designs, which often feature hand-cut leather appliqués and embroidery, have been worn by a wide range of celebrities, athletes, and world leaders.
• LOVB, founded in 2020, League One Volleyball (LOVB, pronounced “love”) is reimagining the future of volleyball. The only professional league in the United States with a youth-to-pro ecosystem, LOVB is the #1 American youth volleyball business, and its pro league features some of the very best players in the world including Olympic medalists, NCAA champions and global superstars. For more information on LOVB, its clubs, and its professional teams in Atlanta, Austin, Houston, Madison, Omaha, and Salt Lake, please visit www.lovb.com or on social channels like Instagram.
• NFL Players Inc. is the for-profit marketing and licensing arm of the NFL Players Association (NFLPA), the union that represents professional football players in the NFL. Founded in 1994, NFL Players Inc. manages the group rights of more than 2,000 active players, connecting brands to the authenticity, reach and cultural influence of NFL athletes. It supports over 150 partners – including licensees, sponsors, and media platforms – across e-commerce, retail, digital and direct-to-consumer channels. NFL Players Inc. drives growth and generates player revenue through group licensing, player activations and brand collaborations that bring fans closer to the game. Backed by the strength and legacy of the NFLPA, which has protected the health, safety and financial futures of its members since 1956, NFL Players Inc. ensures that players remain at the center of the business of football. Learn more at nflpa.com/players.
• NGLmitú is the leading digital media and entertainment company for reaching US Latinos. Its top ComScore rated digital media network reaches over 30 million unique users a month, ranking in the top 20 of all media companies delivering US Latinos in digital. Consumer-facing brands we are mitú, Somos mitú, FIERCE, crema, and Hispanic Kitchen have a combined reach of 15 million followers across social media. NGLmitú super serves the largest growth segment of the U.S. Latino market, those who are English-first or bilingual and digital-first. NGLmitú is a division of CoDigital Media Group, a multinational conglomerate founded in 2006 by Jason Peterson, with a mission to connect consumers to joy through content, community, and commerce. For more information, visit nglmitu.com.
• The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com.
• The National Hockey League Players’ Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League. The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA Goals & Dreams fund was launched as a way for the players to give something back to the game they love. Over the past 25 years, tens of thousands of deserving children in 40 countries have benefited from the players’ donations of hockey equipment. NHLPA Goals & Dreams has donated more than $26 million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.
• Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on Nasdaq (NEXN). For more information, visit www.nexxen.com.
• Overtime empowers the next generation of athletes and fans across digital platforms by building disruptive new sports leagues and developing and distributing original sports content. Overtime owns and operates OTE and Overtime Select in basketball, OT7 in football, and OTX in boxing while producing over 150 pieces of original sports content weekly for its 115MM+ global followers. The company is a key partner to marquee sports leagues and rights holders worldwide, including the NFL, NWSL, ATP Tour and NBC Sports for the Olympic Games. Overtime’s business model is driven by sponsorships, e-commerce, licensing and media rights.
• Page Six is a world leader in celebrity and entertainment news. As a daily must-read for those who want to stay in the know, Page Six features breaking news and the inside scoop on the latest top stories reaching audiences across all platforms including print, digital, podcasting, TV, video, and social. The Post Digital Network is comprised of the flagship NYPost.com, PageSix.com, including Page Six Style, and Decider.com, covering streaming television and movies. The New York Post and the New York Post Digital Network are owned by News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). Page Six and the New York Post will be on the ground at Cannes Lions again this June, with several reporters and photographers covering all of the action. We’ll be producing our annual “Page Six at Cannes” special daily edition of the New York Post, and conducting additional interviews at SPORT BEACH.
• PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com and https://about.pypl.com/.
• Sephora – A leader in prestige omni-retail, Sephora’s mission is to create a welcoming environment for all, while operating over 3,200 stores in 35 countries worldwide, with an expanding base of over 500 stores across the Americas, and a world-class ecommerce site. Guided by its longstanding company values, Sephora continues to build a community where diversity is expected, self-expression is honored, all are welcomed, and you are included.
• Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.
• Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Strava for Business helps brands connect with a highly engaged global community through Challenges and Sponsored Segments that create movement-driven experiences, inspire action, build loyalty, and drive real-world results. You can be an interruptive ad for them on another platform, or their source of motivation on Strava. For more information, visit business.strava.com.
• TransUnion‘s suite of identity-powered marketing solutions guides businesses with advanced data-driven insights and analytical tools grounded in a 360-degree view of the consumer. Trusted by some of the most accomplished marketers, agencies, and media companies around the globe to understand, reach, and engage, with current and future customers and precisely measure marketing’s impact.
• Unrivaled – Unrivaled is a professional women’s basketball league innovating the women’s professional sports landscape with a groundbreaking model centered on investing in its athletes. Co-Founded by Breanna Stewart and Napheesa Collier, Unrivaled is player-owned, providing participating players equity opportunities for a vested interest in the league’s success. Launched in January 2025, Unrivaled features the current top women’s basketball stars in the world across six clubs for a 3-on-3, compressed full court style of play. The league concluded its inaugural season in March after two months of non-stop action and a revolutionary 1 on 1 Tournament presented by Sprite, with games three nights a week airing on TNT, truTV and Max.
• Vacation Inc – Imagine a sunscreen that takes leisure as seriously as it takes protection. Where the best in modern skincare science meets a sensorial experience that is designed to transport you to paradise. Introducing, returning partner, Vacation® – “Excessively Good” and “Leisure-Enhancing” sunscreen for those who demand the best from life.
• Wilson Sporting Goods Co. is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation and heritage to the world of sport – celebrating iconic moments made possible by Wilson across Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf. Wilson’s partnerships portfolio is unmatched, serving as the Official Ball partner of the NFL, NBA, WNBA, US Open, Roland-Garros, AVP, NCAA March Madness, and more.

Previously announced SPORT BEACH brand partners include: Ad Results Media (ARM), The Athletic, Business Insider, Channel Factory, The Chicago Bulls, Clio Sports, Diageo, Epidemic Sound, Fanatics, La Fete Wine Company, LG Ad Solutions, Meta, Microsoft Advertising, Movember, NBCUniversal, New York Life Insurance Company, Nielsen, Official AI, Peloton, Premion, Qualcomm Technologies Inc., Scripps Sports, STAPLE, TripleLift, VII(N) The Seventh Estate and Zillow Group Inc.

Stagwell agencies 72andSunny, Allison Worldwide, Anomaly, ARound, Assembly, Code and Theory, Colle McVoy, CPB, Crispin, Doner, Forsman & Bodenfors, GALE, Goodstuff, The Harris Poll, HUNTER, INK, Jemini, Locaria, Movers+Shakers, Multiview, Redscout, Stagwell Marketing Cloud, TEAM, Team Epiphany, Tinsel, and Vitro will also have an expanded presence at SPORT BEACH this year.

For the full roster of leaders, innovators, and cultural influencers joining SPORT BEACH 2025, visit sportbeach.com. For more information on Cannes Lions, including the Awards and the Festival, please visit www.canneslions.com.

Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to [email protected] to get involved.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

Contact
Kara Gelber
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SOURCE Stagwell Inc.