Sports
Learfield and Princeton Athletics Commit to 10


PRINCETON, N.J. – Princeton Athletics has reached an agreement on a renewed multimedia rights relationship with long-time partner Learfield, the media and technology company powering college athletics. The 10-year commitment will see Princeton Sports Properties (PSP), the locally based team of Learfield, continue to serve as the multimedia and sponsorship rights holder on behalf of the Tigers.
Learfield and Princeton Athletics have enjoyed a successful relationship since 2015, and now continue to build into the new era of college athletics with a strategic focus on revenue generation through Learfield’s industry-leading data and digital expertise.
“We are thrilled to continue the partnership between Princeton and Learfield,” said John Mack, Ford Family Director of Athletics at Princeton. “Over the past 10 years, our relationship has grown tremendously and is stronger than ever. Learfield’s understanding of and belief in our model of college athletics at Princeton allows everyone associated to elevate their experience, whether they are a student-athlete, alumnus, passionate fan or corporate partner. I look forward to working alongside Jeff Miller and Alicia Lavanco on campus and with all of our colleagues at Learfield as we move forward together into this next chapter of our partnership.”
Over the last four years, Princeton Sports Properties has driven innovative sponsorship revenue across traditional, digital, and fan engagement programs. PSP now enters a new era of growth with General Manager Jeff Miller, an industry veteran who previously served as General Manager of Vanderbilt Sports Properties for 17 years, having joined the property in April.
Princeton will continue to leverage Fan365, Learfield’s programmatic digital sponsorship and marketing program, to deliver targeted marketing campaigns, drive fan engagement for brand partners, and maximize revenue generation opportunities. Since implementing Fan365 for digital display banners and video advertisements, Princeton Sports Properties delivered digital impressions and achieved a click-through rate exceeding 1.5 times the industry standard.
“Princeton is one of the premier academic and athletic institutions in the nation, and we’re thrilled to continue our strategic partnership with John and his team at Princeton Athletics for many years to come,” said Meghan Heinchon, Executive Vice President of Sports Properties at Learfield. “We look forward to the opportunity to advance the Princeton Athletics mission in this new age of college athletics with the same innovation and leadership that Princeton University is known for.”
Princeton Athletics also partners with Learfield’s digital solutions provider, SIDEARM Sports, the leading provider of web and mobile fan engagement platforms in college athletics and developer of GoPrincetonTigers.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
Sports
Say goodbye to these NFL teams, plus a volleyball stunner
The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox.
Good morning! I hope you don’t run into your nemesis today. Coming up:
- 🏈 Big-name NFL teams eliminated from the postseason.
- 🏐 Volleyball juggernaut toppled.
- 🙅♂️ Alabama coach says no to suitors.
- 🗳️ Vote on front-office rankings.
Goodbyes: It’s holiday cleanout time in the NFL
Today is Dec. 15, which means it is a prime hour to clean. Maybe you’re clearing out old clutter toys to make room for new ones at Christmas. Maybe you’re getting an early start on the end-of-year reset.
In the NFL, it’s just time to say goodbye to some teams. Yesterday brought some jarring reminders of it. Who and what we’re saying goodbye to, posthaste:
1. The Kansas City Chiefs
The defending AFC champions are eliminated from postseason play before 2026 begins, which is a concept I have a hard time processing. Their 16-13 loss to the Chargers yesterday ended a streak of 10 straight postseason appearances for the franchise. It also brought a more immediate toll: Patrick Mahomes tore his ACL with less than two minutes to play. Brutal.
A good note from Jesse Newell’s column from the game: Kansas City was 12-0 in one-score games last year, which ended with a Super Bowl appearance. This year: 1-7. That’ll do it.
2. The Cincinnati Bengals and Minnesota Vikings
Both were also axed from postseason contention yesterday, and poor Minnesota didn’t even get a chance to play first. It was a particularly dour day in Cincinnati, where a 24-0 loss to the Ravens and an unhappy Joe Burrow have put a pall over the fan base. Burrow doesn’t want out (not yet, at least), but it’s quite clear the franchise cannot waste another season of his prime again. Also contributing to the bad vibes: not shoveling the snow in Cincy.
Minnesota started its audition tape for next year’s contender status with a 34-26 win in Dallas last night that had J.J. McCarthy hitting the Griddy while walking into the end zone. Too late for 2025, fellas.
3. The Green Bay Packers … maybe
Green Bay, on paper, remains a legit contender at 9-4-1 with a 94 percent chance to make the postseason, per our simulator. But the season suddenly feels in extreme doubt after a 34-26 loss to the red-hot Broncos left superstar acquisition Micah Parsons with a non-contact injury that could be a torn ACL. Standout wide receiver Christian Watson also left the game with a chest injury and was evaluated at a Denver hospital afterward. Don’t forget that star tight end Tucker Kraft tore his ACL last month, too.
Let’s do a lightning round of other things we’re waving bye to before we get to the presents that can stay under the football tree:
4. The sack record 👀. Myles Garrett tallied 1.5 sacks in Cleveland’s blowout loss, putting him one sack shy of tying the NFL single-season record with three games to play.
5. Any worry about Matthew Stafford. The 37-year-old Rams quarterback who started the season as an injury worry cemented his spot as the MVP front-runner in a wild win over his former team yesterday.
6. Au revoir, Cowboys. Dallas is essentially done (less than a 1 percent chance to make the playoffs) after that loss to the Vikings last night. At least the team has been interesting this year.
Now, let’s quickly talk about who’s still here:
Brian Fluharty / Imagn Images
- My first thought upon seeing the Chiefs eliminated: I wonder how the Bills feel. Buffalo (10-4) saw its boogeyman vanquished and beat the division rival Patriots in a thriller yesterday, which is about as good of a Sunday for the Bills as possible. Josh Allen quite literally left it all on the field.
- About those Broncos. Denver, despite some earlier skepticism, has won 11 straight to reach 12-2 and looked as impressive as ever in yesterday’s win over Green Bay. Add them to the cadre of AFC teams thrilled that Kansas City is done.
We have full takeaways from the weekend, of course, and it’s always good to fiddle around with the playoff simulator at this point in the season. Oh, and I didn’t even get to mention Philip Rivers’ comeback day.
Let’s keep moving:
News to Know
Dylan Widger / Imagn Images
A volleyball stunner
Texas A&M shocked Nebraska to advance to the NCAA volleyball Final Four yesterday in an upset I don’t think anyone expected. Coming into the match, the juggernaut Cornhuskers (now 33-1) had won 54 of 55 home sets this season before dropping the first two in yesterday’s regional final on their home floor. An epic two-set comeback was rendered moot by A&M, which heads to its first Final Four. Read more on what might be “one of the most entertaining matches” in the sport’s history.
More news
- Steph Curry hit 12 3-pointers last night, and the Warriors still lost.
- USC women’s basketball coach Lindsay Gottlieb, a Brown graduate, gave a stirring and heartbreaking speech yesterday after the shooting at her alma mater. Her comments are worth a read.
- Alabama football coach Kalen DeBoer shut down any talk of leaving for Michigan.
- Vanderbilt quarterback Diego Pavia apologized for his comments after the Heisman ceremony Saturday night. See his statement.
📰 Find more news here 24/7.
What to Watch
📺 NFL: Dolphins at Steelers
8:15 p.m. ET on ESPN
This is a crucial game for Pittsburgh to burnish its hopes of a postseason appearance in Aaron Rodgers’ final season. An issue: Miami has won four straight. This should be a good one.
📺 NBA: Pistons at Celtics
7 p.m. ET on Peacock
Yes, 20-5 Detroit is still the best team in the East right now, but we should be talking more about Boston, which is 15-10 in what people thought would be a lost season. Jayson Tatum isn’t here, and this team is still really good. Compelling.
Get tickets to games like these here.
Pulse Picks

We’re past ranking front offices in each professional sport. Who’s the best front office in all of the Big Four sports? You can vote on that here.
The Heat almost traded for Allen Iverson in 2006. Dwyane Wade shut it down.
Ken Rosenthal returns with a post-Winter Meetings notebook full of good tidbits, including one on the Royals’ interest in Jarren Duran. Read that here.
Can UConn go undefeated this season? Sabreena Merchant makes some good points in her weekly women’s college basketball Top 25.
Most-clicked in the newsletter yesterday: Our top 50 MLB free agents.
Most-read on the website yesterday: Jayna Bardahl’s excellent story on what happens when a ball lands in the stands in the NFL. Sometimes, it’s a lawsuit.
📫 That’s all for now! Say hello at thepulse@theathletic.com, and check out our other newsletters.
Sports
Nebraska volleyball’s season is over. What went wrong for the Huskers against Texas A&M? | Husker Red Zone
Sports
Nebraska volleyball season ticket holder reacts to John Cook Arena seat reassignment
LINCOLN, Neb. (KOLN) – Nebraska volleyball fans could be sitting in different spots for the 2026 season after Husker Athletics announced changes that will bring the total seating capacity at John Cook Arena to more than 10,000 — prompting a reseating process for season ticket holders.
10/11 caught up with Nile Dragoo, who has been a Nebraska volleyball season ticket holder for more than two decades and wishes for more transparency in the reseating process.
“I wish they had come to season ticket holders and say ‘hey if you want your seats this is what it’s gonna cost rather than an auction,’” Dragoo said.
The selection process will be determined by donations and the department’s five levels of giving, which can be found here. 2025 Nebraska volleyball season ticket holders will have a chance to upgrade their membership before March 18, 2026.
“I understand the money part of it, but I’m going to up my donation and see where my seats are at,” Dragoo said. “If I’m not happy with them, I just won’t renew for the year afterwards.”
Click here to subscribe to our 10/11 NOW daily digest and breaking news alerts delivered straight to your email inbox.
Copyright 2025 KOLN. All rights reserved.
Sports
Texas A&M Ends Nebraska’s Perfect Season With a Five-Set Stunner
LINCOLN—The Nebraska volleyball team stood in a circle in the middle of the court. Their faces were slack with shock. Tears were beginning to flow. Harper Murray talked to them before bringing them together for one final break.
After shaking hands with Texas A&M, the Huskers turned and walked to the locker room. Rebekah Allick, with red eyes and damp cheeks, raised her arms to acknowledge the sold-out crowd of 8,650.

Only a few minutes earlier, Logan Lednicky’s final attack hit the floor as Texas A&M had accomplished something no other team had done this season — beat Nebraska.
The final point came at the end of a 2-hour, 46-minute marathon, but it also came suddenly.
Nebraska (33-1) dropped the first two sets but rallied to force a fifth set after a wild, marathon fourth in which NU faced three match points. The Huskers staved off one more set point before the Aggies finished off a 25-22, 25-22, 20-25, 35-37, 15-13 victory Sunday afternoon in the NCAA regional final.
Murray said even though they were devastated after the loss, many of them apologized after the match, and she didn’t fault any of her teammates for coming up short.
“It sucks right now, but we have to walk away with our heads high,” said Murray, who finished with a career-high 25 kills. “We do so many amazing things every year, and it might not work out the way you want to, but there’s so much to be proud of.”

The setback was Nebraska’s home loss since falling to Minnesota on Nov. 26, 2022, and its first postseason loss at home since losing in the regional final to Texas in 2013.
Texas A&M moves on to play Pitt in its first-ever national semifinal on Thursday at the T-Mobile Center in Kansas City. The Aggies twice reached the regional final in 1999 and 2001, but fell short both times. The other semifinal will match Kentucky and Wisconsin.
A&M coach Jamie Morrison said he was proud of his players for the effort they put in and for not backing down in front of an impressive NU team and an enthusiastic crowd, earning a win that was broadcast nationally on ABC.
“I got to tip my cap to Nebraska, and I’m looking forward to going back and watching that match,” he said. “I think it might have been one of the most entertaining matches in the history of the sport, but I’m just beyond proud.”

Nebraska rode the energy of the environment and jumped out to a 10-3 lead after four straight points, including two backrow kills from Murray. However, A&M began to chip away, winning five of the next six rallies. The Aggies then went in front with a 10-0 run that featured two aces by Ifenna Cos-Okpalla, three kills from Emily Hellmuth and all four NU hitting errors in the set.
Cos-Okpalla said after the match, she had no idea that her service run had reached 10 points in a row. She said whether it was the Huskers’ early lead or falling behind Louisville 0-2 in the regional semifinal on Friday, they just worry about the next point.
“We always talk about response is everything, whether we’re down a couple points, down a set or two,” she said. “Obviously, we responded pretty well on Friday. Just coming into this match again, we knew who we were playing, but we just focused really on us. The response was great today.”
Down, 20-15, freshman middle blocker Manaia Ogbechie checked in and sparked NU with a kill on the first rally. Nebraska closed to 21-20. After the teams traded service errors, the Aggies won three of the final four rallies, including an ace by setter Maddie Waak.

Ogbechie appeared in four of the five sets in place of Andi Jackson, who struggled and finished with six kills and five errors on 22 attacks. Busboom Kelly said she tried to give the Huskers a spark by turning to the freshman middle blocker, and it worked early on.
“We all were watching the game, so I think Andi was hitting like .100 and nothing was going right for her,” she said. “I thought, ‘Okay, let’s give Manaia a try.’ She made a few plays, and so we left her in there.”
The Aggies went up 4-1 in the second set after another ace by Waak. Nebraska took a brief lead at 8-6 after scoring four points in a row. However, Waak responded with a pair of aces and went up 14-12. Nebraska couldn’t close the gap the rest of the way. NU got as close as 24-22 before Lednicky ended the set with a kill.
Texas A&M set the tone during the first two sets with its serve. Eight of its nine aces came in the first two sets, including four by Waak. In addition, the Aggies recorded six blocks in the second set, and their physicality wore on the Huskers.

Busboom Kelly said A&M got a lot of hands on their attacks and it took them time to counter their strength at the net. The Aggies finished with 17 blocks, including nine by Morgan Perkins and eight by Cos-Okpalla.
“We started out the match trying to do that and out-physical them, and that’s not going to happen,” she said. “ As the game went on, we adjusted well and started swinging high. We got a little bit one-dimensional, but I think that was a little bit passing. I thought our passing was okay, but that got us out of our comfort zone.”
Eventually, the Huskers adjusted, started the third set with more fight, and went up 10-5 after a kill by Virginia Adriano. The Aggies responded with four points in a row, including a kill by libero Tatum Thomas. Teraya Sigler put the Huskers up 12-9 with an ace. Eventually, A&M closed to 18-17 after an ace from Thomas, but Allick and Murray had back-to-back kills to put NU in the red zone. Murray later wrapped up the set with her sixth kill in the frame.
In the fourth set, Texas A&M went up 11-7 after four straight NU hitting errors. The Aggies led by as much as 18-11 before the Huskers fought back.

They won eight out of the next nine rallies to tie it up at 19-all. The teams traded pairs of points until Adriano gave Nebraska its first set point at 24-23.
Then things got wild as they entered bonus points: Adriano attempted her only serve of the match. Teraya Sigler played the front row. Ogbechie served for just the second time this season, and then the set went long enough for her to get her third attempt. Texas A&M had three match points, but couldn’t convert.
After both teams ran out of substitutes, challenges and timeouts, the Huskers finally ended the marathon on their 10th set point when Adriano got a touch call on an attack.
“I did have a lot of confidence that we were going to win that,” Busboom Kelly said. “It wasn’t a panic moment when we ran out of subs. It was like, ‘Well, this crew is good enough to win this set.’ I kept telling myself that, and it was pretty great to see us make it through two times with no subs. I thought that they were just really confident, even though they hadn’t done that all year.”

The Aggies went in front 5-3 after back-to-back Nebraska hitting errors. The Huskers looked like they were about to tie the set at 7-all, but the officials said the ball touched Allick after she tooled it off the A&M block.
Texas A&M led by as much as 13-9 before Nebraska scored three points in a row to cut its deficit to one point. NU fought off one match point, but Lednicky ended it with a kill.
“It’s hard to beat us in our own gym, and they found a way to do that,” Murray said. “ I don’t think we could get a lot of momentum going, and that really hurt us in the end.”
Kyndal Stowers led Texas A&M with 25 kills and 16 digs, while Lednicky added 24 kills. Emily Hellmuth chipped in 13 kills and a pair of aces.
After a season of good health and only minor injuries, NU’s luck ran out during the final week of the season. Senior opposite Allie Sczech tripped on a ball during serving practice before the match. After she was helped to the locker room, where she stayed until the start of the third set, she returned to the bench in street clothes and a walking boot.

In addition, Bergen Reilly was battling an illness and wasn’t at full strength. The Huskers had to stick with her after backup setter Campbell Flynn broke her hand in practice and wasn’t available.
Reilly finished with 58 assists and 13 digs as NU hit .270 for the match. Busboom Kelly said even after dropping the record-setting fourth set, they were ready to carry the fight on to the fifth.
“It’s tough. You look at our setter, and it’s like, ‘Are you gonna make it?’ And she’s looking at you like ‘I don’t know.’” Busboom Kelly said. “ Other than that, I felt like everybody else was in there willing us to win. We’re going to make this as easy as we can for Bergen. We had no other option at that point.”
Allick put up a career-best 15 kills on a .480 clip and four blocks in her final match as a Husker. Olivia Mauch led the team with 13 digs and didn’t commit an error in 20 serve receptions.

Although Nebraska’s season ended earlier than everyone expected, Busboom Kelly said she wasn’t upset with the effort. She said Texas A&M played a great game and relied on its experience to pull out the victory.
“As a coach, I don’t feel upset. I know we didn’t make the Final Four. We’re not winning a national championship, but we maxed out today,” Busboom Kelly said. “When we can walk away from the last game this season and feel like we gave it our all and look back and have no regrets, that’s what I’m really proud of, and I hope these players don’t have any regrets either.”
More From Nebraska On SI
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Sports
25 for 25: The Top 25 Student-Athletes From The Last 25 Years
Maryland Athletics is celebrating the first 25 years of the 21st century by looking back at some of the greatest Terps from all of our sports. Listed in alphabetical order, these Terps represented the best of the University of Maryland from 2001-25. Join us each week in the month of December as we look back at some of the greatest to ever don the red, white, black and gold.
Note: Student-athletes were selected based upon their performance from Jan. 2001 to Dec. 2025. Student-athletes needed to compete in at least two seasons during this 25-year period.
Sports
Ep. 317: Chris Bucknam | Arkansas Razorbacks
In this episode of The Hog Pod, newly retired Arkansas men’s track & field coach Chris Bucknam sits down for an honest, funny, and deeply reflective conversation about closing out his 18-year run leading one of college sports’ most storied programs. Bucknam talks about clearing out his office, leaving trophies where they belong and wrestling with the memories — the SEC Triple Crowns, 18 podium finishes, two national titles and the one-point heartbreaks that still stick with him.
He shares candid stories about replacing a legend in John McDonnell, what it felt like to sit in “that chair,” and why he always kept a picture of Coach McDonnell on his desk as a daily reminder of the standard he inherited. Bucknam also discusses the challenge of trying to win in all three sports — cross country, indoor and outdoor — with limited scholarships and why he believes that philosophy defined his tenure.
He opens up about the changing landscape of college athletics, the transfer portal, NIL and why the evolution of the sport played some role — but not the main role — in his decision to step away. Ultimately, he says, retirement is about family, health and passing the program to someone he trusts. Bucknam emphatically explains why longtime assistant Doug Case is the right person to lead Arkansas next, praising his loyalty, calm presence and technical mastery.
It’s a wide-ranging look back at a remarkable career — full of competitive fire, humility and the perspective that only comes at the end of a legendary run.
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