05/15/2025 – 08:30 AM

NEW YORK, May 15, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the premier Gen Z engagement platform at the intersection of gaming, college sports, and social interaction, today announced that CEO and Co-Founder Lavell Juan Malloy II was profiled in Authority Magazine’s widely read Startup Revolution series, which highlights innovative companies and the leaders reshaping their industries.

In the interview, Malloy reflects on the founding of Brag House, the challenges and lessons learned while scaling the business, and the Company’s commitment to redefining how Gen Z connects with brands, sports, and digital communities.

“We are creating more than just a platform—we are building a new digital sports medium tailored to Gen Z,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “It’s about creating a space where school pride, gaming, and meaningful engagement collide in a way that speaks directly to how Gen Z interacts with culture and brands.”

The profile discusses Brag House’s:

• Origins from a community gap left by the discontinuation of EA’s NCAA Football game;
• Landmark partnerships with Coca-Cola, McDonald’s, and Learfield to support immersive, college-aligned gaming activations;
• New initiatives like the Brag Gators Gauntlet series and the upcoming rollout of a subscription-based insights product, designed to help brands connect with Gen Z in a privacy-first, data-rich manner.

“By merging gameplay with school spirit, and backing it with real-time analytics and scalable monetization tools, we’re creating a powerful framework that will enable brands to reach Gen Z with greater precision, authenticity, and ROI,” added Malloy.

As highlighted in the Company’s recent 10-K filing, Brag House is executing a multi-university activation roadmap with Learfield and continuing to invest in platform enhancements, branded experiences, NIL-integrated content, and digital loyalty tokens to scale its revenue model and user base.

To read the full Authority Magazine interview, visit: https://medium.com/authority-magazine/startup-revolution-lavell-juan-malloy-ii-of-brag-house-on-how-their-emerging-startup-is-changing-c960cbd576aa

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.

Forward-Looking Statements
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements in this press release include, but are not limited to, statements relating to the Company’s strategic roadmap, potential monetization of new products or features, brand partnerships, or expected growth in user engagement. These statements involve known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially from those anticipated. Please refer to the “Risk Factors” section of the Company’s filings with the Securities and Exchange Commission, available at www.sec.gov. The Company assumes no obligation to update any forward-looking statements except as required by law.

Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

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Boise State Esports has partnered with Whole Being Massage this season to support player wellness and preparation during travel. With a competitive schedule that includes events across the country, Boise State’s varsity esports team benefits from targeted support designed to ease the physical demands of long-distance trips and extended periods of gameplay.

Whole Being Massage visited the esports arena twice during the spring semester to provide two-hour sessions for student-athletes and staff. The first visit occurred just before the team traveled to the Hawai’i Esports Invitational. The second session came ahead of the trip to Arlington, Texas, where the Broncos were named school of the year. Each session gave participants a chance to focus on recovery, circulation, and relaxation before major travel days.

These visits were coordinated to take place shortly before departure to help prepare the team for cross-regional travel and multiple days of back-to-back competition. Travel days and tournament schedules can often be physically taxing, especially when paired with the intense concentration required in high-level esports play. The services provided were aimed at supporting physical readiness and helping players prepare both mentally and physically for competition.

This weekend, Whole Being Massage will be joining Boise State Esports once again. This time, at the Idaho High School State Championships. Their team will be located in the lobby of the Boise State Esports Arena. Visitors will be able to learn more about their approach and watch demonstrations throughout the tournament.

Attendees can look for the Whole Being Massage logo on event signage and during the event livestream. Boise State Esports appreciates their support throughout the season and is excited to feature them during the championship weekend.

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Rockstar Games is widely recognized for its exceptional titles and intricately crafted game worlds. Iconic releases like GTA V and RDR 2 consistently dominate sales charts, remaining fan favorites for years on end. However, this success story has not always been straightforward. While the GTA series has reliably generated substantial revenue, the studio has also taken bold steps into various genres and experimented with unique settings. Eventually, someone had the brilliant idea to create a high school simulator infused with Rockstar’s signature humor, sharp social commentary, satire, and the many complexities of teenage life. This innovative approach has allowed the studio to blend fun and meaningful storytelling in a fresh way. As we continue, let’s explore how all these vibrant elements harmoniously come together in this game.

I should clarify that I am a passionate fan of Rockstar, and this opinion is not intended to offend any dedicated fans of this particular title.

Bully Scholarship Edition Free Steam Account

Fifteen-year-old Jimmy Hopkins faces a new stage in his life: he, along with his mother and her new husband, whom he barely knows, are enrolled in a strict boarding school. Jimmy is known for his stormy temper, which regularly gets him into trouble, and also makes it difficult for him to study and establish trusting relationships. Soon after enrollment, Jimmy’s mother leaves for an extended honeymoon with her new companion, leaving her son to his own devices in an unfamiliar and hostile environment. Bullworth School has become notorious for its less-than-favorable side: this institution has acquired notoriety as a refuge for difficult teenagers. Passions boil within its walls, because the interests and ambitions of a motley group intertwine: from self-confident athletes and spoiled children from rich families to bullies, studious nerds, local hooligans and incorrigible delinquents.

Gameplay

The gameplay presents a classic third-person action-adventure experience, immersing players in a vibrant world. Over the course of six engaging chapters, players can switch between tackling story missions and attending various school classes, each offering unique challenges. Additionally, the game features a variety of side activities to earn cash—such as mowing lawns, shoveling snow, and delivering newspapers, which add depth to the experience.

The game world is thoughtfully divided into distinct neighborhoods that gradually unlock as players progress through the unfolding narrative. Unlike the protagonists in the GTA series, who often rely on lethal weaponry, this schoolboy’s adventure maintains a lighter, more playful tone. Hopkins is equipped with an amusing arsenal that includes firecrackers, itchy powder, stink bombs, a potato cannon, a baseball bat, a slingshot, a rocket launcher, and, of course, his own fists, which he wields with a mix of humor and creativity.

We have a system at our disposal that is similar in principle to a space hunt for stars. As we move up the success scale, we may encounter a moment when we are under surveillance. Depending on the severity of the violation, we may be invited to a special training session or even sent to the director.

These sessions are implemented in the form of exciting mini-game tests. Successful completion of them opens up the opportunity to receive unique clothing items or expand the inventory for carrying certain types of items. All this brings an additional element of excitement and variety to our exciting adventure.

Conclusion

What makes the game leave a strange feeling and slight confusion? First of all, it is hidden in its scenario design. The main plot and the image of the antagonist become predictable literally from the first minutes. After the first meeting with the main villain, players do not encounter him until the very end, which is stretched out for 10-12 hours, which is excessively long for this format of gameplay.

Gary, the shadow manipulator of Bullworth Academy, turns the performance of side missions related to establishing power over various factions into routine and insignificant tasks. These quests are reduced to banal activities – from breaking windows and throwing snowballs at classmates to asking a girl out on a date. As a result, they lose their appeal and turn into a monotonous, tedious series of tasks devoid of the expected drama and passion inherent in open-world games.

The second important aspect is the image of the protagonist Jimmy Hopkins. Even with his teenage aggression and problematic behavior, it is hard to justify his stupidity and almost complete lack of charisma. Players find it hard to empathize with Jimmy, as he remains a dull and monosyllabic character throughout the story. If Bully’s plot had any connection to GTA 3, it would be possible to imagine Jimmy evolving into Claude, the silent and characterless protagonist of GTA 3. This lack of character development and depth leaves players cold and alienated.

Ultimately, the combination of a formulaic script and an unlikable protagonist seriously undermines the overall experience of the project. A game that has the potential for a vibrant narrative and expressive characters fails to live up to expectations, leaving players feeling unsatisfied and searching for a more immersive gaming experience.

Thirdly, the studio that has gained worldwide fame thanks to gripping plots, charismatic antiheroes and iconic villains, as well as mastery in creating dramatic courtroom stories, has presented a dull project this time. The game disappoints with a superficial plot and stereotypical characters that do not evoke either sympathy or empathy. Rockstar, alas, has become a prisoner of the chosen concept. Creating an intriguing game about the life of a rebel, where the only interest is attending classes, is an almost impossible task. The main part of the gameplay comes down to monotonous brawls with classmates, and even a relatively diverse system of combat techniques is not able to improve the situation. This is, without a doubt, the weakest product in Rockstar’s portfolio, devoid of the signature ingenuity and depth that its fans so expect.

Bully: Scholarship Edition System Requirements

The minimum requirements section lists the PC specifications that will ensure the game runs correctly with basic graphics settings.

How to play Bully: Scholarship Edition for free on Steam via VpeSports

You sit in silence, staring at the screen, while the city outside the window is once again drowning in rain and cigarette smoke. No money. There is a desire. All you want is to escape to another world. To a place where you are not just another one who wakes up with a headache, but someone who can stand up in the chaos where others give up. Bully: Scholarship Edition. It calls. And the strangest thing is that this time you don’t have to pay to enter.

It all starts on the VpeSports website. No shady schemes – just go in, register and find a section with Free Steam accounts. It looks like a trap, but no – everything is clean. Among the list of games will be yours. Bully. Rough, daring, but familiar. When you open the game page, your heart will skip a beat – as before another challenge that would be better to refuse … but you can’t. There will be a button – everything will start with it. Instructions? Straightforward, like a school schedule. No dancing with tambourines – just do as you are told. And soon you will find yourself on the campus of Bullworth Academy, where chaos is order, and going beyond the limits is the rule.

You will feel that you are finally in your place. Here you are important. Here you are not an empty space. And if the game hooks you – do not keep it to yourself. Write a review. Not for the sake of a tick. For those who are still hesitating whether to start. Comments are checked, yes. But if they do not approve – this is not the end. Just add, add a pinch of sincerity – and wait. As soon as they approve, a letter will arrive. And in it – access. Not just an account. A pass to a world where you create the rules.

Want to be in the know? Subscribe to Telegram. There are people there – alive, with questions, with problems, with real stories. Someone did not understand the instructions, someone is looking for advice. You are not alone. And if you need more details, the guide is already waiting for you on the website or in the chat. Don’t waste time. Bully doesn’t wait. She’s always ready to put you in your place… or give you a chance to become the king of the campus.

MANILLA, Philippines, May 15, 2025 /PRNewswire/ — Jollibee has just made its boldest move yet — and it all starts with the menu. With the launch of Gamejoy, the beloved fast-food brand steps into the gaming arena with an eat-to-earn campaign that’s as culturally resonant as it is commercially sharp.

Led by game and brand experience design agency Octopus&Whale, Gamejoy goes beyond a typical brand collaboration — it’s a first-of-its-kind ecosystem that unites Jollibee with UniPin’s universal e-wallet platform and top game publishers like Garena, NetEase, and OurPalm to reward fans for what they already love doing: eating at Jollibee and playing games.

Launched across all Jollibee stores nationwide, the campaign introduces Gamejoy Credits — virtual currency earned with every Gamejoy Combo purchase, redeemable across UniPin’s catalog of over 10,000 games. The activation flips the traditional “in-game” model, instead creating a real-world entry point into the gaming economy.

“We know gamers hate being interrupted,” said Ferns Yu, Jollibee Philippines President, at Gamejoy Con, the brand’s first gaming convention. “So instead of jumping into their games, we opened our doors and invited them into ours — with free rewards waiting.”

Octopus&Whale’s challenge: Create a campaign that honors Jollibee’s heritage while speaking authentically to the hyper-connected, hyper-discerning gaming community.

“Contrary to the stereotype, gamers aren’t a monolith; they are as diverse as the games they play,” said Dorothy Dee Ching, VP & Head of Marketing at Jollibee. “So we created a reward that works across genres, platforms, and player types — something that brings all types of gamers together and brings the joy of eating and gaming to everyone. That’s what Jollibee is all about.”

“This couldn’t be just a simple brand partnership,” said Joey David-Tiempo, Founder and CEO of Octopus&Whale. “This is Jollibee — a global Filipino icon. The idea had to be culturally grounded, frictionless, and playable by anyone, whether you’re into Call of Duty Mobile, Eggy Party, or MU Origins. If there’s one thing Filipinos agree on, it’s that we all eat at Jollibee. So we asked ourselves: what if eating at Jollibee meant you were already in the game?”

The result is a campaign that sets a new benchmark for QSR-brand participation in gaming:

What makes Gamejoy different?

• Playable IRL – Unlike typical gaming activations, Gamejoy starts in the real world with a meal and ends with in-game value. It’s gaming you can taste.
• Every Meal is Currency – The more you eat, the more you earn. Each Gamejoy Combo comes with a code that unlocks Gamejoy Credits — making every meal a step closer to your next in-game reward.
• Ecosystem-Led, Not Brand-Intrusive – Gamejoy brings together multiple industry players — including UniPin, Garena, NetEase, and Ourpalm — in a seamless experience never before  seen in regional brand marketing.
• Locally Relevant, Globally Scalable – Born out of Filipino gaming behavior but designed to expand across markets.

From a brand perspective, Gamejoy drives both foot traffic and cultural capital. From a gamer’s perspective, it legitimizes fast food as part of the gaming lifestyle. And from an industry standpoint, it sets a precedent.

“A campaign like this uplifts the entire ecosystem,” said DC Dominguez, Country Head of UniPin PH. “It brings inclusivity to a fragmented space — something Jollibee is uniquely positioned to do.”

Garena’s Game Publishing Producer Nicolas Ting added, “It’s more than a campaign; it’s a grassroots movement that brings play to people—wherever they are. This is a strong example of how brands can connect with gamers not just through ads or sponsorships, but through experiences that are deeply rooted in local culture.”

Jollibee Gamejoy proves that when creativity is culturally tuned and ecosystem-driven, it can unlock new spaces for brands — not just to show up, but to belong.

Octopus&Whale is an affiliate partner of Stagwell (NASDAQ: STGW).

Contact
Joey Tiempo
[email protected] 

ADDITIONAL RESOURCES:

VIDEO: https://www.youtube.com/watch?v=7EGuUixxx_M 

SOURCE Stagwell Inc.