NIL
Luck, Hoops, and Hype
Shaun White’s Snow League Lines Up Hublot, Tiffany, Other BrandsMarch 10, 2025 via Women’s Wear Daily Beverage brand Liquid Death becomes the official Iced Tea partner of the Super Bowl Champion Philadelphia Eagles in the brand’s never-ending quest to “murder thirst.” Though, it’s worth noting for Eagles home games that thirst need only wear the opposing team’s […]


March 10, 2025 via Women’s Wear Daily
- Beverage brand Liquid Death becomes the official Iced Tea partner of the Super Bowl Champion Philadelphia Eagles in the brand’s never-ending quest to “murder thirst.” Though, it’s worth noting for Eagles home games that thirst need only wear the opposing team’s jersey to meet its maker.
- Mission-based private equity fund Monarch Collective grows to $250 million to spread its wings further to invest in women’s sports – a pretty hot trend, if you did not yet get that memo (perhaps you were living under a rock or bundled in a chrysalis).
- Sony Music reports it has taken down an astounding 75,000 tracks that use generative artificial intelligence to im”person”ate its artists. As a friendly suggestion to Sony Music: if/when the AI uprising occurs, I would lay low.
Seth Rogen’s Hollywood Satire The Studio Is the First Great New Show of 2025
March 8, 2025 via TIME Arts
YES Network and Sportico Launch Sports Business TV Series
March 13, 2025 via Sportico
Liquid Death Makes a Pact to ‘Murder Thirst’ at Philadelphia Eagles’ Home Stadium
March 7, 2025 via AdWeek
NBC Universal agrees bn extension to broadcast Olympics in US
March 13, 2025 via The Guardian UK
How the NCAA began losing its grip on ‘amateurism’
March 8, 2025 via Chicago Sun Times
Endorsement Deals, Sponsorships & Investments
Congress May Have to Settle NCAA Athlete Eligibility Issue
March 10, 2025 via Sportico
Music Biz
Sean Keeler: What’s Deion Sanders worth to Colorado? About 0 million annually by 2030, expert says.
March 10, 2025 via LancasterOnline
Sony Music reveals it has taken down more than 75,000 generative AI fake replica tracks
March 11, 2025 via Music Week
Charles Barkley says Michael Jordan gave him 1 financial tip that made him millions, and you can use it to get rich, too
March 8, 2025 via Yahoo Finance
Sports
Film & TV
March Madness Ads Nearly Sold Out as Rights Fee Nears B Mark
March 12, 2025 via Sportico
Financier Ross Stevens Makes 0M ‘Extremely Innovative’ Gift to US Olympians
March 7, 2025 via New Jersey Politics Observer
Spotify says its payouts are getting better, but artists still disagree
March 12, 2025 via Tech Crunch
How A Swedish Fitness Toy Went Viral Thanks To Tom Brady, RFK Jr. And An Army Of Celebrities
March 7, 2025 via Forbes
Welcome back to the Spotlight! You need not be Irish to enjoy the luck of having wound up here, just a few days before St. Patrick’s Day. You may however need to be Irish to enjoy corned beef and cabbage. But whether it was a shiny penny, a rabbit’s foot, a four-leaf clover or maybe even a slip of the finger to click “read” instead of “delete,” allow me to be the first to congratulate you on finding this sports and entertainment pot o’ gold. That type of luck would have been great for the Yankees to stave off injuries during Spring Training, but I digress. Fittingly, the NCAA’s own pot o’ gold—the Men’s and Women’s College Basketball Tournaments, or March Madness—is upon us (you’d be forgiven for feeling as if every month carries its fair share of madness nowadays), giving some of the sport’s premiere athletes a shot to make history, become household names (if they have not already signed seven figure endorsement deals) and remind you that the money you put into your bracket would have been better spent elsewhere. Meanwhile I can’t think of anywhere else your time would be better spent, so let’s make the most of it…
TGL Golf, Unrivaled TV Ratings Don’t Tell Full Story of First Seasons
March 7, 2025 via Sportico
Adidas Sues Fashion Company for Infringing on Three-Stripe Mark
March 8, 2025 via Sportico
Monarch Collective Women’s Sports Fund Pays the Dream Forward
March 13, 2025 via AdWeek
How LSU star guard Flau’jae Johnson is eliminating million of debt for Louisiana families
March 12, 2025 via Advocate – Louisiana News
NIL
Greg Sankey shares chances that 2026 College Football Playoff will have 16 teams
SEC commissioner Greg Sankey will be among the leaders in college football meeting in Asheville next week to discuss potential changes to the College Football Playoff. This includes expansion, format changes and more. Changes have already been made to the CFP earlier this offseason, seeing its seeding format shift to a straight-seeding model in 2025. […]

SEC commissioner Greg Sankey will be among the leaders in college football meeting in Asheville next week to discuss potential changes to the College Football Playoff. This includes expansion, format changes and more.
Changes have already been made to the CFP earlier this offseason, seeing its seeding format shift to a straight-seeding model in 2025. More changes could be on the way.
“We’re at 12,” Sankey said during an appearance on Golic and Golic on Friday on the FanDuel Sports Network. “That was actually one of the other untold stories, is that 12-team format was established for ’26 by what’s called by the President’s Group by the Board of Directors, the College Football Playoff board. And their statement was, ‘Hey, if you can start earlier, go ahead,’ and we did in ’24 with good success.
“So remember, we’ve made an iterative change to just fill the bracket based on the rankings, rather than kind of this maneuvering what happened around conference champions. So that’s an improvement for 2025.”
There has been much speculation over shifting the CFP to a 14 or 16-team model ever since the playoff’s 12-team format was approved. Sankey said this conversation is still “alive” heading into next week’s discussions.
When the SEC Spring Meetings commenced in Florida last month, Sankey sensed that the notion of more opportunities was important to the head football coaches and athletics directors in his conference. More opportunities, whether this comes in a nine-game SEC schedule, conference auto-bids into the CFP, or additional teams in the field, remain to be seen.
However, Sankey said that he can’t predict what the final outcome could be based on his single opinion of the 11 that will be in attendance. There is doubt that a conclusion will be reached, and Sankey expects each leader to bring their own concerns to the table during the meeting.
“One of the issues is to look at the selection process as conference membership has changed, as the bracket has changed, as you have more pressure points on selection issues,” Sankey explained. “The selection process really hasn’t adapted. So, looking at the criteria, how strength of schedule is analyzed, how we populate the committee.
“I think those issues are really important. And I tend more towards, now, based on a lot of in-depth conversations with our membership to like more than 12, but I think 12 is really healthy and I’m going to save my crystal ball for a moment.”
NIL
Dave Van Horn clears up retirement rumors for post-College World Series: ‘I’m not going anywhere’
Arkansas head coach Dave Van Horn has addressed the rumors that he may retire at the end of the 2025 college baseball season. He was blunt in his response. “I’m not retiring. I’m not going anywhere,” he told Tom Shatel at the Omaha World-Herald. There was speculation that the longtime Razorbacks skipper may be heading […]

Arkansas head coach Dave Van Horn has addressed the rumors that he may retire at the end of the 2025 college baseball season. He was blunt in his response.
“I’m not retiring. I’m not going anywhere,” he told Tom Shatel at the Omaha World-Herald.
There was speculation that the longtime Razorbacks skipper may be heading toward retirement following his 23rd season at the helm of Arkansas’ baseball program. That was before Van Horn’s team cracked the College World Series barrier for the eighth time under his guidance. It comes following consecutive seasons where Arkansas’ season ended at the Fayetteville Regional. This was the first time since 2006-07 that this had happened.
Van Horn was emotional after Arkansas’ Super Regional win against Tennessee, saying that it means a lot for this team to find its way to the CWS. He let his group know how proud he is of them for finishing the season playing at Charles Schwab Field Omaha.
“I’ve said this all year, this is a special group,” Van Horn said following the Super Regional. “These guys have fun. They get along. They’re fun to coach, they’re fun to be around. They’ve got some personality. … It would’ve been hard, for me, if this good a team didn’t get to Omaha, without winning a championship somewhere. They didn’t win a trophy, they didn’t get a ring, they didn’t get the SEC Championship, didn’t get the Tournament championship.
“If we would’ve lost this series, it would’ve been like, this is the best team that didn’t do anything. Now, it’s one of the best teams that’s ever come through here. You never know how it’s going to go from here, but they’re down to the final eight, and that’s a championship to me. That’s big.”
Despite Van Horn’s storied career in Fayetteville, he has yet to lead to Razorbacks to a national championship. As the No. 3 overall seed, Arkansas is the top-ranked team heading in Omaha. If this was going to be his last season, it would have been a strong way to end his career. Instead, it appears that Van Horn has some more coaching left in his tank.
Arkansas will open play in the College World Series against LSU on Saturday at 7:00 p.m. ET. The Razorbacks and Tigers played earlier this season in Baton Rouge, where LSU won the first two games of the series but failed to finish off the sweep. The Razorbacks are looking to avoid the upset this time around.
NIL
5 reasons to trust FSU football’s rushing attack during the 2025 season
TRUST IS EARNED, NOT EXPECTED Florida State football was awful in 2024, where they limped to the finish line with a 2-10 record. Head football coach Mike Norvell was left speechless with what transpired just one calendar year from being snubbed from the College Football Playoff. It was something that the fan base had to […]

TRUST IS EARNED, NOT EXPECTED
Florida State football was awful in 2024, where they limped to the finish line with a 2-10 record. Head football coach Mike Norvell was left speechless with what transpired just one calendar year from being snubbed from the College Football Playoff.
It was something that the fan base had to turn the page and forget about. There were instances where Coach Norvell felt confident in the team, where they thought they would be able to run the football, Darius Washington is an All-American candidate, and this was one of the fastest teams that he has coached.
Not to mention, the outside noise became strong with legendary head football coach Nick Saban calling the Seminoles’ defensive line one of the best in college football. It was all a disaster, and it pains me to watch the 2024 season over again.
Coach Norvell re-evaluated everything from a season ago, and one of the biggest changes in the offseason was overhauling the offense to make it presentable. I wanted to discuss why I believe that individuals should trust the Seminoles’ rushing attack during the 2025 season. If you prefer video form, I made a YouTube video discussing my reasoning, as well. You can click here to view.
NIL
Nebraska baseball lands Grossmont College infielder out of transfer portal
LINCOLN — Nebraska baseball has added to its 2026 roster with the addition of Nico Newhan. Newhan, a redshirt freshman infielder from Grossmont College, a junior college in California, announced his commitment Sunday over his social media. 0


LINCOLN — Nebraska baseball has added to its 2026 roster with the addition of Nico Newhan.
Newhan, a redshirt freshman infielder from Grossmont College, a junior college in California, announced his commitment Sunday over his social media.
NIL
College football expert picks a Wisconsin game as a top-10 non-conference battles
Greg McElroy has the Wisconsin vs. Alabama game in Tuscaloosa this year as one of the top-10 non-conference games of the entire season. He circled that week three game on his calendar as a can’t-miss game. Sure, it could be partly because he’s an Alabama alum so he’s paying a bit more attention to what […]

Greg McElroy has the Wisconsin vs. Alabama game in Tuscaloosa this year as one of the top-10 non-conference games of the entire season. He circled that week three game on his calendar as a can’t-miss game. Sure, it could be partly because he’s an Alabama alum so he’s paying a bit more attention to what the Tide are doing but he didn’t shy away from an explanation.
On ESPN College Football’s “Always College Football,” McElroy shared his thoughts on the Wisconsin vs. Alabama game. He ranked it the 10th-best non-conference game of the season.
““A rare home-and-home game. This game was awesome last year, where Alabama went up to Madison, Wisconsin. They (the Tide) won that game, but, man, it was just cool to see those two helmets on the field at the same time. Two proud programs, two traditionally very physical programs. Just a fun matchup there that we will have there in week three of the college football season this year.””
Greg McElroy
Greg McElroy has circled Wisconsin vs. Alabama as a can’t miss game in week 3
The game didn’t go well for Wisconsin, and in many ways, it was a season-defining game for the Badgers. Two major things happened. The first was that they lost their starting quarterback, Tyler Van Dyke, for the season. The second was that it was the game that Luke Fickell realized that the defensive line had to get better for 2025. He saw firsthand that they couldn’t hang tough with a team like Alabama for a full game.
The Badgers ultimately lost the game 42-10, outmatched from about the middle of the first quarter through the end. It’s interesting that this is the game that McElroy circles, and instead of highlighting improvement for the Badgers, it talks about history and how cool it is that those two programs get to play each other.
Wisconsin fans are not optimistic about the rematch, but the Badgers should put up a much better fight this time.
McElroy’s other top non-conference games can be find on the youtube video, here. There are only two other Big Ten teams featured in the list.
NIL
Angel Reese Turns Insult Into Income With Plans to Trademark Viral Term 'Mebounds'
Angel Reese Plans to Trademark Viral Term ‘Mebounds’ ✕ Crown App FREE VIEW 1

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