NIL
Mark Kiszla: Why Coach Prime has been good for CU but bad for college football
CU coach Deion Sanders is a Prime example of everything that’s gone wrong with college football.
The game has sold its soul to the highest bidder.
You want to cling to the old-school values of loyalty, patience and character building through sports?
Well, bless your ever-lovin’ heart.
But in this pay-for-play era, there’s only one rule:
Just win, baby. Or pack your Louis Vuitton, and be gone.
“Well, there’s no more patience in this world,” Sanders said Tuesday during his weekly press conference in Boulder. “How do we exude patience, when we could call up right now and get a pizza delivery right here? You could call and get a ride waiting outside for you. Everything is expeditious in this country. Everyone wants the quick fix.”
Well, isn’t that why Colorado hired Sanders?
The football program was desperate for a quick fix.
The Buffs certainly are not paying Coach Prime a $10 million salary on football merit.
But quicker than you can say “I ain’t hard to find,” Sanders will make you look. He’s the MC who has turned Folsom Field into a three-ring circus.
Coach Prime has been very good to the University of Colorado.
But the Sanders effect has been undeniably bad for college football.
Yes, both things can be true at the same time.
Sanders moved the needle for a CU program running on empty. He’s must-see TV. Sells tickets by the stadium full. And in his spare time, picks up end-zone pylons kicked over by Buffs assistant coach and manchild in residence, Warren Sapp.
After getting blown out 53-7 last weekend by Utah, however, Prime might be the most overpaid ball coach this side of Bill Belichick.
In his third season at CU, Sanders owns a 16-17 record.
If the Buffs were anything resembling a real pigskin power, Prime’s seat would be as hot as the one that ejected Brian Kelly from Louisiana State or James Franklin from Penn State.
A year ago, Franklin was one inexplicably bad interception by his quarterback from leading the Nittany Lions to the national championship game.
Kelly won 29 times in his first three seasons at LSU, but got canned last weekend after a lopsided home loss to third-ranked Texas A&M.
In the pay-for-play era of NIL and the transfer portal, no football factory has any time for loyalty and can’t afford patience.
The only education embraced now by the college game is a lesson from the school of hard knocks. Players and coaches know the score. New rules: Entertain the masses or get served divorce papers. Pronto.
“You got mail-order brides too, right? You can get married right away. You can get a BBL (Brazilian butt lift). You can come in here flat as I don’t know what and leave thicker than a Snicker,” Sanders said.
“This is a different country we live in, man. Ain’t nobody got no patience no more. I understand that. I don’t either … I want things done right now.”
Once again, we’re reminded Prime can utter a soundbite destined to go viral better than any coach in America.
But when the foundational principles of a Buffaloes football team assembled through the transfer portal are transactional and transitional by nature, it’s crazy to expect success built to last.
It’s hard to establish a winning culture, when prior to offseason practices the offensive and defensive linemen in CU’s program are issued helmets, pads and “Hi, my name is …” introductory tags to a slew of strangers.
The only quarterback Sanders has developed for the Buffs is the one he fathered and brought with him from Jackson State.
I don’t know exactly how much NIL money was allocated to quarterback Kaidon Salter in his transfer from Liberty to CU, but whether it was a million bucks or $1.98, it was too much.
There was a time not so very long ago when I tried never to criticize a college quarterback for throwing an interception, because he was playing the game for love of the dear, old alma mater.
Things have changed.
These days, if a QB on the roster can’t get the job done, Notre Dame coach Marvin Freeman or Ryan Day of Ohio State won’t hesitate to run a player loyal to the program out of town by bringing in a gunslinger for hire.
So why should Sanders act any differently?
The price of being a paid professional? A play-for-pay college kid no longer gets any slack for stumbling on the climb to becoming a responsible adult.
After the blowout loss to Utah, Coach Prime asked players on a 3-5 team their hobbies. Fishing? Skiing? Cooking?
“Is anybody compensating you for that?” Sanders said.
Love of the game has nothing to do with it anymore.
College football has become a bottom-line business ruled by the cold and sometimes cruel numbers on the scoreboard.
“Last time I checked,” Prime told his downtrodden Buffs, “we’re getting a check to do this.”
The heart has been ripped out of college football.
It’s not a crime, merely a business decision.
And Coach Prime’s fingerprints are all over it.
NIL
The Year Schools Paid Their Players
NIL
Kenny Dillingham-Michigan saga proves college football about money
Dec. 23, 2025, 6:07 a.m. ET
Arizona State football coach Kenny Dillingham says he was never offered the Michigan job. Never got to that point.
This, of course, isn’t the story nor the takeaway from Dillingham’s dalliance with the Wolverines.
The irony of the state of Arizona’s highest-paid public employee begging for private donations to compete at the highest level of college football is where this bizarre story begins.
“We live in Phoenix, Arizona. You’re telling me there’s not one person who could stroke a $20 million check right now?” Dillingham said after agreeing to a new contract worth more than $37 million over the next five years.
That’s right, the guy whose future could never be more secure, sees the immediate horizon line for the Arizona State football program. And frankly, it’s financially unstable at best — and a house of cards at worst.

It’s Arizona State today, but could be Kansas State or Colorado or North Carolina State or Virginia Tech or Boise State — or any of the other 100-plus Bowl Subdivision teams not protected by the golden parachute of the Big Ten and SEC.
Coaches at those 34 schools in the two big conferences — many of those institutions born on third base from long-term association with the leagues before the financial boom of television media rights — aren’t publicly calling out dignitaries and alums associated with their schools.
They’re not standing during a media availability and pleading for the next Cody Campbell to please step up. Or else.
Dillingham made it very clear that college football is about those who wish to spend money, and those who don’t. This isn’t about revenue sharing between schools and players, this is all about private NIL funding.
This is about the dirty underbelly of the sport that can’t be legally controlled. A growing vice that doubles and triples the obstacles faced by conferences chasing the Big Ten and SEC.
It’s bad enough that mega media rights deals give the Big Ten and SEC a huge competitive advantage over the rest of college football. It’s downright sinister that those same schools have deep pocket boosters willing to spend tens of millions in private NIL deals to eliminate all doubt.
Sam Leavitt led Arizona State to the Big 12 title and the College Football Playoff in 2024, and returned to Tempe this season for another run. A foot injury ended his season early, and now he’s headed to the transfer portal looking for a new home.
Not because he doesn’t think he can win big with the Sun Devils — he already proved that. He’s in the portal, like so many other players, to strike when its hot and score a deal before moving onto the NFL.
What are the odds he signs with a Big Ten or SEC school? A program which has boosters that can pay him an outrageous salary through a private NIL deal.
Do you really blame Leavitt?
Do you really blame Campbell, Texas Tech’s billionaire booster, who built a championship-level team with a $25 million roster — and the Red Raiders responded by winning the Big 12 and earning a first round bye in the CFP?
They’re just following the rules, and until a different set of rules is in place, they’ll take advantage of it.
That’s why Dillingham sounded like a panhandler last weekend, begging — literally begging someone, anyone, in The Valley to jump on board and throw money at the program. He even specifically called out school alums Phil Mickelson and Jon Rahm.
Hey, Kenny, while you’re at it, why not place a call to the sheiks in Saudi Arabia? See if their Public Investment Fund (PIF) is interested in sports washing with the second-most popular sport in America.
Because if you’re reaching out to Mickelson and Rahm, you’re reaching out to the Saudis — who own LIV Golf — by proxy. The only difference between the PIF and Utah’s new $500 million agreement with Otro Capital is one group of investors has a long line of human rights violations.
The other is a financial shark, whose only goal is to make money.
Any way they can.
“College football is absolutely chaotic right now,” Dillingham said. “You’ve got to be able to have a plan to be aggressive in this thing for three, four, five years down the road. If you don’t have that, you’re a ticking time bomb for failure.”
This nonsense isn’t going to end until players are considered employees, and players collectively bargain their best deal. Until FBS conferences go to market as one, and sell their games to make double or more than the current market value of $4 billion-plus annually.
That move will allow universities to restrict player movement through multi-year contracts, and find a fair and equitable postseason for all. One that doesn’t include charity for the Group of Five conferences, who have no business in a playoff unless invited based on merit (see: Boise State, 2024).
But that move also means players would go from earning about 20 percent of media rights revenue to likely 45-50 percent. NFL players currently make 48 percent of the media rights.
That’s why the Big Ten and SEC don’t want players collectively bargaining. It has nothing to do with the pollyanna idea sold by conference commissioners that players, “don’t want to be employees.”
If they’re going to earn 20 percent, who wants to deal with the headache of collectively bargaining? Move that number to 45-50 percent, and watch how many players say they’re all in.
Then maybe their coaches wouldn’t have to shamelessly beg for cash, mere hours after signing a new $37 million dollar contract. Or else.
Matt Hayes is the senior national college football writer for USA TODAY Sports. Follow him on X at @MattHayesCFB.
NIL
No. 1 college football team predicted to sign $2.1 million transfer QB
As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.
Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.
Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.
On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.
“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.”

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer.
He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.
In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.
On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.
Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.
There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.
Read More at College Football HQ
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NIL
Joey McGuire sees NIL similarities between Oregon, Texas Tech
Two teams that have really embraced the NIL era are set to meet on New Year’s Day. Oregon‘s win over James Madison advanced them to the College Football Playoff quarterfinals, where Texas Tech was waiting on the other side. Now, it’s Dan Lanning vs. Joey McGuire in the Orange Bowl with a lot of resources put into rosters.
Oregon has been at the forefront of NIL since its inception, especially under Lanning. Texas Tech could be considered the new kid on the block after major investment from a few donors. Even so, McGuire sees some similarities between the two when it comes to winning at whatever cost.
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“They’ve got a great booster in Phil Knight that really said, ‘We’re going to go win at the highest level and there’s no excuse when it comes to finance.’ You turn around and I think that we’re showing that we’re doing that. I think we’re really comparable,” McGuire said.
“We’ve got guys that have stepped up and done a great job. I kind of call them the ‘Big Five’ whenever you talk about Cody and John, Mike, Dusty, and Gary. Those guys have, along with everybody else in Red Raider Nation, but those guys have really led the charge. So, we’re kind of comparable on and off the field in this team. They’ve just done it for a little bit longer. That’s what we’re trying to do.”
As he said, McGuire is looking to put together a run similar to Oregon. All four years since hiring Lanning have been a resounding success, finishing with double-digit wins in all of them. This is the program’s second College Football Playoff appearance in the 12-team format, just missing out in 2023 due to a Pac-12 Championship loss.
Oregon won the Big Ten in its inaugural season inside the conference. Texas Tech can check that box already though, winning the Big 12 for the first time in school history. Advancing in the CFP would be a sweet bonus.
No matter the result on Jan. 1, Texas Tech is positioning itself to be successful moving forward. The 2026 recruiting class ranked 20th in the country but No. 1 in the Big 12 per the Rivals Industry Team Rankings. This is all before raiding the NCAA transfer portal, something McGuire and his staff did so well with last offseason.
NIL
No. 1 college football transfer portal QB predicted to draw $3 million offer
In the weeks leading up to the opening of the NCAA transfer portal, hundreds of college football players have announced their decisions to leave the schools they played for in 2025 for new horizons next season.
Some cases involve players transferring up from Group of Five or FCS programs to broaden their exposure. Others feature players following their coaches from one school to another due to the coaching carousel. In occasional instances, players are searching for the highest bidder on the portal.
Former Arizona State quarterback Sam Leavitt is a portal entry drawing the attention of high-bidding college football programs. He will enter the portal with two seasons of eligibility remaining.
On3 ranks Leavitt as the top available quarterback in the transfer portal. Chris Hummer of CBS Sports reported that schools are expected to offer Leavitt around $3 million.

“Sam Leavitt on the open market is going to command a significant amount of money,” Hummer said. “We’re talking $3 million plus most likely. Although, in all fairness, I think teams really do have questions about Sam Leavitt’s injury and what that means moving forward. It’s kind of like the Carson Beck situation a year ago.”
The 6-foot-2, 205-pounder began his college football career with Mel Tucker at Michigan State in 2023. He played in a maximum of four games that season to maintain his redshirt, throwing for 139 yards, two touchdowns, and a pair of interceptions.
Leavitt transferred to Arizona State in the 2024 offseason. The Sun Devils were 10-2 in the regular season and defeated Iowa State (45-19) en route to the program’s first-ever College Football Playoff appearance. Leavitt passed for 2,885 yards, 24 touchdowns and six interceptions and rushed for another 443 yards and five touchdowns.
Postseason honors for Leavitt included Big 12 Offensive Freshman of the Year and Second Team All-Big 12. His 2,885 passing yards are the most by a freshman quarterback in Arizona State history.
Leavitt’s season was cut short after the Sun Devils’ game against Houston due to a Lisfranc injury. He threw for 1,628 yards, 10 touchdowns and three interceptions while he ran for 306 yards and five touchdowns in seven games.
Arizona State will not start Leavitt in its bowl game. The Sun Devils (8-4, 6-3) will play ACC champion Duke (8-5, 6-2) in the Sun Bowl in El Paso, Texas (3 p.m. EST, CBS).
The NCAA transfer portal officially opens on Jan. 2, 2026, the final day of bowl games across the FBS ranks. It will remain open for the following two weeks.
NIL
University of Alabama football player uses NIL money to spread Christmas cheer
TUSCALOOSA, Ala (WIAT) – University of Alabama offensive lineman Parker Brailsford’s childhood experiences inspire him to help Tuscaloosa’s underserved youth.
Brailsford is an Arizona native, who has made a name for himself in the world of college football. But when he takes off the helmet and pads, his focus shifts to something else.
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“Being able to give back to kids that don’t have – that’s something that fulfills me,” Brailsford said. “It’s my purpose.”
Brailsford took 10 children and their families from the Boys and Girls Club Christmas shopping on Monday.
Each child received a $100 Target gift card. All together it was $1,000 of NIL money.
Alabama moves up to No. 14, Auburn falls out of AP men’s college basketball rankings
“He just gave her a turkey for Thanksgiving, and now he’s taking her Christmas shopping,” Toniko Bryant said. “I’m very thankful because he doesn’t have to do that.”
Brailsford understands he doesn’t have to – but he wants to.
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“As a kid, we didn’t have a lot but we had enough,” Brailsford said.
During Brailsford’s infancy years he was adopted.
“I never was in the foster care system, but one of my friends was,” Brailsford said.
Brailsford’s formative years were a stark contrast to what he saw other children experience. His parents gave him support and stability, while other children moved from home to home.
At the same time, his mother took him to homeless shelters and food pantries to volunteer. There he saw how poverty affects anyone of all ages, races, and gender.
“Sometimes you get caught in the what you’re living in right now – you think there’s not a place for you,” Brailsford said.
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Brailsford found his place on the field, but his purpose is to help children find theirs.
“This is something God put on his heart,” John Nero said. “I appreciate every bit of it, not just for Oshae but for all the other kids.”
Brailsford relates to many of the children he serves. Whether it’s adoption, financial hardships, or empathizing with experiences his friend encountered years ago.
While Brailsford’s success in football gives him the financial resources and name recognition to coordinate outreach events, this is just the beginning even if his football career comes to an end.
“I’m working on my social work degree right now because I really want to be able to help kids, anyway I can,” Brailsford said.
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