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‘Medical Grade’ Whoop Tracker Gets Bigger Battery, New Membership Tiers

Fitness tech maker Whoop is back with the Whoop 5.0 and a new high-end Whoop MG that comes with a “medical-grade” ECG function. The screen-free fitness tracker provides users with insights into their recovery, strain, and sleep to help them perform better. The latest iterations build on the product’s functionality with some crucial health-centric features […]

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Fitness tech maker Whoop is back with the Whoop 5.0 and a new high-end Whoop MG that comes with a “medical-grade” ECG function.

The screen-free fitness tracker provides users with insights into their recovery, strain, and sleep to help them perform better. The latest iterations build on the product’s functionality with some crucial health-centric features and significantly improved battery life. 

The Healthspan feature, for example, uses nine different metrics related to your long-term health to calculate your physiological age, which is an indicator of how well your body is functioning compared with your actual age. This feature is available for users over 18, and it can help them slow down their pace of aging, Whoop says.

whoop 5.0 lineup

(Credit: Whoop)

Women’s hormonal insights are another addition. It goes beyond cycle tracking to “deliver insights on how hormonal shifts influence recovery, sleep, stress, and performance.”

The high-end Whoop MG also offers a new ECG function for users above 22. Called Heart Screener, the feature can take readings from your wrist and detect signs of Atrial Fibrillation, a leading cause of stroke. It also provides Irregular Heart Rhythm Notifications, something that’s been on Apple Watches since 2018.

To access the ECG, “place your thumb and index finger on the ECG-conductive clasp, and get a medical-grade reading in seconds,” Whoop claims.

On-demand ECG on Whoop MG

On-demand ECG on Whoop MG (Credit: Whoop)

Additionally, Whoop MG can send estimated systolic and diastolic readings and provide insights on how blood pressure affects well-being and performance. To get the MG variant, though, you’ll have to shell out a lot more than usual; more on that later.

Whoop also announced an updated Sleep Score for a more accurate reflection of sleep quality. The company is also building an Advanced Labs feature that will soon allow members to schedule blood tests and receive reports on the Whoop app. 

In terms of hardware, Whoop says the new trackers are 7% smaller, capture data 26 times per second, and run a redesigned processor that’s 10 times more power efficient.

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As a result, the Whoop 5.0 and Whoop MG can last 14+ days per charge—a significant upgrade over the 5-day battery life on the Whoop 4.0. Snap on the new Wireless Powerpack to charge on the go, and you can get up to a full month of battery life, Whoop says. 

In our 2022 review of the Whoop 4.0, we found that it “suffered from inflated heart rate readings and falsely detected activities in testing.” Lifehacker, however, revisited the device recently and found that it’s improved significantly.

Membership Required

Whoop's charging cases for One, Peak, and Life memberships, respectively

Whoop’s charging cases for One, Peak, and Life memberships, respectively (Credit: Whoop)

Unlike other fitness trackers, you can’t pay a one-time fee to purchase Whoop. You need to get a membership to unlock insights on the Whoop app and a lifetime warranty on the hardware. With the launch of Whoop 5.0 and Whoop MG, the company is overhauling its membership model and spreading its features across three new tiers: One, Peak, and Life.

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With the One membership, you get a wired battery pack alongside the Whoop hardware; with Peak and Life, you get the new wireless one. 

Furthermore, Whoop One calculates your workouts’ cardiovascular and muscular load. In addition to personalized sleep, strain, and recovery stats, it provides insights about the menstrual cycle and pregnancy. You can get Whoop One for $199 a year.

Whoop's new membership tiers

Whoop’s new membership tiers (Credit: Whoop)

The Whoop Peak membership, on the other hand, is $239 a year and comes with advanced health, fitness, and longevity features. Apart from Healthspan, Peak includes the Health Monitor, comprising metrics such as respiratory rate, resting heart rate (RHR), heart rate variability (HRV), blood oxygen levels (SpO2), and skin temperature. A Stress Monitor measures real-time stress and offers science-backed breathing techniques to increase alertness and relaxation.

The Whoop Life membership is tied to the Whoop MG hardware, which differentiates itself from the Whoop 5.0 with a shinier casing. At $359 a year, the membership unlocks ECG on demand, daily blood pressure insights, and guidance on building habits to improve longevity.  

By default, Whoop One comes with a CoreKnit Jet Black band, Whoop Peak comes with a SuperKnit Obsidian band, and Whoop Life comes with a SuperKnit Luxe band in Obsidian or Titanium. However, Whoop offers a wide variety of add-on bands. Among others, there’s a new LeatherLuxe band, crafted using Italian leather to provide a premium look and feel. 

About Jibin Joseph

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Jibin Joseph

Jibin is a tech news writer based out of Ahmedabad, India. Previously, he served as the editor of iGeeksBlog and is a self-proclaimed tech enthusiast who loves breaking down complex information for a broader audience.

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Donald Trump family’s next venture, a mobile phone company – The Mercury News

By BERNARD CONDON, Associated Press NEW YORK  — The Trump family said it is licensing its name to a new mobile phone service, the latest in a string of ventures that have been announced while Donald Trump is in the White House despite ethical concerns that the U.S. president could mold public policy for personal […]

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By BERNARD CONDON, Associated Press

NEW YORK  — The Trump family said it is licensing its name to a new mobile phone service, the latest in a string of ventures that have been announced while Donald Trump is in the White House despite ethical concerns that the U.S. president could mold public policy for personal gain.

Eric Trump, one of President Donald Trump’s sons running The Trump Organization, said the new venture called, Trump Mobile, will sell phones that will be built in the U.S., and the phone service will maintain a call center in the country as well.



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How Evolt is Guiding GLP-1 Users Toward Safer Weight Loss

The brand’s body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s The GLP-1 boom is still sending ripples and waves throughout the fitness industry — and while the weight loss drugs represent an exciting medical breakthrough — they also have fitness professionals asking users to only take […]

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The brand’s body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s

The GLP-1 boom is still sending ripples and waves throughout the fitness industry — and while the weight loss drugs represent an exciting medical breakthrough — they also have fitness professionals asking users to only take them once well-informed. 

With visible weight loss being the primary objective for most GLP-1 users, their rapid progress toward that goal and the excitement stemming from it sometimes blankets other health issues brewing below the surface. Of those, nutritional deficiencies or muscle loss represent primary concerns. 

But Evolt, the Australian health tech company, is stepping in to alleviate them, seemingly at no better time. Evolt 360, the brand’s body composition scanner which measures lean muscle mass and fat via bioimpedance technology, is an ideal tool for anyone looking to use GLP-1 medications safely and effectively. 

By tracking skeletal muscle mass, fat composition and body fat distribution, and creating individual macronutrient profiles to better understand proper protein, carb and fat intake, the device is the guide all GLP-1 users need right now — a surfboard to ride those waves, rather than crash under them. 

“I think it’s a great time for gyms to do more personalized training programs, specifically for the GLP-1 user population, creating specialized fitness and nutrition programs for these individuals, and understanding how the drugs affect metabolism and appetite,” said Evolt co-founder and CEO Ed Zouroudis. “There’s an opportunity there utilizing Evolt, being that duty of care.”

Challenges at Hand

By stimulating certain receptors in the brain, GLP-1s have the potential to make users feel “full” even if they’re not. It’s beneficial in some cases, but detrimental in others. 

“It’s suppressing their appetite so they aren’t getting enough calories,” said Zouroudis. “People are losing all their skeletal muscle mass and becoming reliant on medications for weight loss.”

With individuals not getting enough calories, that can set up a chain reaction which keeps individuals further and further away from the gym arguably when they need it the most. 

Evolt scanner
credit: Evolt

“A lot of people have low energy because they’re not eating right,” said Evolt co-founder Kelly Weideman. “If you’re not eating enough, you have low energy and then you don’t feel like training.”

Evolt’s body scanner is the kind of tool gyms or fitness studios need to interrupt that harmful cycle. 

“People are going to take these medications,” said Zouroudis. “We know that a lot of gym goers already are utilizing GLP-1s. So the big thing is to make sure they scan and are monitoring the actual weight loss. What is the body dropping in regards to weight? Is it body fat and water or muscle mass as well? With any amount of weight loss reduction, you are going to lose a particular amount of skeletal muscle mass — but we want to minimize that. So one of the objectives by scanning is to make sure you’re maintaining skeletal muscle.” 

Education is a Priority

Evolt also has a team of experts well-versed in GLP-1s available for gyms and trainers interested in learning more about the medications. It’s an essential element of Evolt’s mission beyond helping GLP-1 users immediately with a scan.

“We want to make sure you’re learning how many pounds or kilos of skeletal muscle mass and visceral fat you have — but we also want to educate the end-user on what that means,” said Weideman. “What is muscle? Why is it important? Why do I always want to maintain or increase it? A lot of people don’t know that. We’re giving them the metrics but also that next step of education.”

That’s largely accomplished with the Evolt Active App, which links with the body scanner to provide personalized insights and help users track progress over time. It also houses educational articles on health and wellness. Additional educational content is continuously pushed out across Evolt’s social media channels as well. 

“We also have the Evolt Learning Hub for all the trainers,” Zouroudis added. “They can become a certified body composition specialist through the education platform. There are modules for trainers to understand body composition and the effects of these weight loss drugs within the training programs.”

Nutrition

That mission also extends with Evolt’s focus on nutrition between scans. The brand curates individualized macronutrient profiles for users which instruct them on how much daily protein, carbohydrates, and fat they should consume with respect to their body composition and goals.

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Personal trainer working out with client

The brand also provides users with supplement and vitamin recommendations to help them safely pursue their health goals more effectively. 

Evolt data
credit: Evolt

“The big advantage with Evolt over our competitors is the individualized macronutrient profile — understanding what your calorie intake should be for your desired goal,” said Zouroudis. “If you can’t hit that with food because of the appetite being suppressed, that’s where supplementation plays a major part.”

Success Examples 

Now that GLP-1s have already established themselves as key elements within the modern health and fitness scene, Evolt’s been quick to follow as that necessary tool to make sure they’re being used advantageously. That’s led to an abundance of success stories already.

“We’ve seen many instances where people have been able to rectify mistakes,” said Zouroudis. “They’ll take the medication and later see that they’re running off the rails. If they are losing skeletal muscle mass, they then tweak the program to up their protein and the resistance training protocol to increase that muscle gain.”

Evolt CEO Ed Zouroudis
Ed Zouroudis | credit: Evolt

Some even predate the GLP-1 explosion.

“This is the foundation of how Evolt started,” said Zouroudis. “I was training several world champion athletes, mainly the fighters or kickboxers. Nobody lives and breathes weight-cutting more than a professional fighter. As they were dropping weight, it was very important to make sure they maintained skeletal muscle mass and just lost body fat.

“It’s similar 10 years forward with the exposure of these weight loss drugs where we’re looking to identify the same issue,” he added. “We want to make sure that if they are dropping the weight, they are monitoring the actual weight loss.”





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Women’s Motorsport Partnerships : women’s motorsport

Gatorade has established a pioneering 5.5-year partnership with F1 ACADEMY, marking the sports drink brand’s first official collaboration with a women’s motorsport development series. This comprehensive alliance extends beyond traditional sponsorship to integrate Gatorade’s scientific resources through its Sport Science Institute. This will provide customized hydration strategies and performance testing for emerging female drivers. The […]

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Gatorade has established a pioneering 5.5-year partnership with F1 ACADEMY, marking the sports drink brand’s first official collaboration with a women’s motorsport development series. This comprehensive alliance extends beyond traditional sponsorship to integrate Gatorade’s scientific resources through its Sport Science Institute. This will provide customized hydration strategies and performance testing for emerging female drivers.

The support for women’s motorsport development aligns with Gatorade’s broader Fuel Tomorrow program, which seeks to create sports opportunities for millions of young athletes. The partnership’s tangible launch features 16-year-old driver Mathilda Paatz showcasing Gatorade-branded racing gear during the Canadian Grand Prix weekend.

This collaboration arrives as F1 ACADEMY gains global attention through its Netflix documentary series and expanded broadcast reach. The venture is noteworthy as young female athletes could find inspiration in seeing corporate investment in women’s motorsport development.

Image Credit: Gatorade



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International Game Tech Signs 3-year Sports Betting Tech Deal With Boyd Gaming In Nevada

(RTTNews) – International Game Technology Plc (IGT), a gambling company, on Monday announced that it has signed a new, three-year sports betting technology agreement with Boyd Gaming Corp. (BYD). The financial terms were not disclosed. Under the new agreement, IGT’s PlaySports platform will continue to support Boyd Gaming’s retail and mobile sports betting operations in […]

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(RTTNews) – International Game Technology Plc (IGT), a gambling company, on Monday announced that it has signed a new, three-year sports betting technology agreement with Boyd Gaming Corp. (BYD).

The financial terms were not disclosed.

Under the new agreement, IGT’s PlaySports platform will continue to support Boyd Gaming’s retail and mobile sports betting operations in Nevada through August 2028.

This deal extends the long-standing partnership between IGT and Boyd Gaming, which began in 2018.

Along with using the IGT PlaySports platform, Boyd Gaming will also continue offering IGT’s PlaySports Kiosks at its 10 retail sports betting locations throughout Nevada.

IGT PlaySports technology also supports retail sportsbooks at Boyd Gaming-owned casinos in Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Ohio, and Pennsylvania.

In the pre-market trading, Boyd Gaming is 1.01% higher at $73.83 on the New York Stock Exchange

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



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CrossFit Introduces New and Existing Business Partnerships

CrossFit has kicked off 2025 with significant expansion of its global partner network, bolstering support for both the business and the 2025 Games season. CrossFit has successfully secured new strategic partnerships alongside the continued support of existing partners, demonstrating growth and confidence in the future of CrossFit.  With an eye on the 2025 CrossFit Games […]

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CrossFit has kicked off 2025 with significant expansion of its global partner network, bolstering support for both the business and the 2025 Games season. CrossFit has successfully secured new strategic partnerships alongside the continued support of existing partners, demonstrating growth and confidence in the future of CrossFit. 

With an eye on the 2025 CrossFit Games and beyond, the first half of 2025 has already shown strong progress as CrossFit welcomes new partners and deepens relationships with existing partners across diverse sectors, including fitness equipment, nutrition, health and wellness. These key partnership deals underscore the worldwide appeal and credibility of the CrossFit brand, with partners eager to align with CrossFit’s position as a fitness leader. 

 

Key Highlights for the First Half of 2025:

  • New Partnerships: CrossFit has signed several exciting partnerships that speak to the evolving needs and interests of the CrossFit community, with an emphasis on top-of-the-line apparel and equipment, with Velites, LUXIAOJUN and Zenni, technology solutions, with Levels, and nutritional favorites like PBfit, Pasture Provisions, and Tempo by Home Chef. Additionally, CrossFit has partnered with Saatva as its first Official Mattress, Bedding, and Sleep Partner. These business partners bring a shared commitment to supporting athletes and fitness enthusiasts with the best technology and ingredients.
  • Strengthened Existing Relationships: CrossFit is proud to continue its work with Rogue, the United States Border Patrol, YETI, 2POOD, GOWOD, Hustle Up, the Federal Air Marshal Service, and STRONG Coffee, brands that have a deep commitment to the CrossFit community and play a vital role in supporting our athletes, affiliates, and our broader community. These partners are further committing to a shared vision of fitness excellence as they expand their involvement in 2025.
  • Support for the CrossFit Games Season: CrossFit’s partnerships play a crucial role in powering the 2025 competitive season. The new and renewed agreements reflect a shared commitment to celebrating the sport of CrossFit through world-class events, athlete support, and fan engagement. This momentum will build excitement leading into the 2025 CrossFit Games, set to take place in Albany, August 1st through 3rd.

“CrossFit is privileged to work with the leading fitness equipment, technology, and nutrition brands that share our vision to empower people’s health journeys. Together, we are partnering to bring the best brands to our affiliates, athletes, and fans,” shared Greg Schwartz, VP of Global Partnerships, CrossFit. “CrossFit has always been about community and delivering a scalable fitness methodology, and we’re excited to have partners that share our commitment to these values with products and services that empower health.”

The newly secured partnerships and continuing relationships are pivotal in maintaining CrossFit’s leadership position in the fitness space. With the first half of 2025 showing early  signs of partnership success, CrossFit is still the most recognized, resilient, and dynamic brand in the fitness world.

 

Select Quotes from Our Partners 

Hustle Up

“We’ve been proud to support the CrossFit community through the Hustle Up app for many years,” shared Florian Jullien, CEO of Hustle Up. “It was a natural decision for us to continue our partnership, and we’re honored to deepen our work with new sponsorship opportunities and upcoming CrossFit events. Hustle Up is and has always been here to support the CrossFit community, from athletes to coaches and gym owners, and we’re looking forward to many more years of working together.”

Levels 

“Our partnership reflects a deep alignment in values,” said Josh Clemente, President and Co-founder at Levels, “We’re honored to support the CrossFit mission by providing tools that help individuals personalize and optimize their metabolic health journeys.”

PBfit

“I’m a huge fan of CrossFit and everything it stands for. It promotes not just fitness, but a holistic approach to health—combining nutrition, flexibility, cardiovascular, and strength training. PBfit and CrossFit are a perfect fit, and I’m beyond excited to partner with this incredible community,” added Stephen Richards, CEO & Founder of BetterBody Foods & PBfit.

Saatva 

“Partnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,” said Ron Rudzin, Founder and CEO of Saatva. “CrossFit athletes exemplify peak performance and discipline, and we’re proud to support their recovery with handcrafted products designed to optimize rest.”

STRONG Coffee 

“From our early days as a vendor at the Games to now becoming the Official Coffee of the CrossFit Games, our partnership with CrossFit has been key to our brand’s growth,” said Adam Von Rothfelder, CEO of STRONG Coffee Company. “I am excited for STRONG Coffee and CrossFit to continue to grow together as we strive to reach our shared goals of greatness within our community.” 

Tempo by Home Chef

“Tempo is proud to partner with CrossFit, a brand that shares our vision of making wellness achievable in our everyday routines,” said Allison Schowengerdt, Tempo’s Director of Brand Strategy. “We understand the unique challenges faced by those who prioritize their fitness goals while managing busy schedules. Our meals provide a simple, fast solution to fueling up with protein and nutrients to maximize performance.”

YETI 

“We’re thrilled to continue our support for the CrossFit community,” said Bill Neff, head of marketing for YETI. “For nearly 20 years we’ve built products designed to support some of the toughest people and pursuits in the world, so it’s been exciting to watch the CrossFit community embrace our brand and gear firsthand over the last few years. We look forward to helping these world-class athletes stay hydrated and performing at their best for years to come.” 

Zenni Optical

“We are thrilled to announce this exciting partnership with CrossFit, a brand that shares our passion for pushing boundaries and challenging limits. We believe that performance is about more than just physical strength, it’s about having the clarity to see the potential within ourselves and the world around us,” said Robb Chiarini, Head of Partnerships, Licensing & Events at Zenni Optical. “Together with CrossFit, we’re committed to helping athletes and fans enhance their vision and unlock their full potential, whether in the gym or in life. This collaboration represents a perfect fusion of innovation, health, and empowerment, and we couldn’t be more excited for what’s ahead.”

 

For more information and partner updates, please visit: https://www.crossfit.com/crossfit-games-partners 





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Camb.ai brings translation tech to the race track

Good morning! This week’s SBJ magazine features the profiles for SBJ’s latest class of Forty Under 40 honorees. Read about the group here. — Ethan Joyce In today’s edition of Power Up: Camb.ai translates NASCAR Mexico City radio with AI FIFA Club World Cup hits Roblox’s Super League Soccer Chicago Sports Network launches new mobile […]

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Good morning! This week’s SBJ magazine features the profiles for SBJ’s latest class of Forty Under 40 honorees. Read about the group here. — Ethan Joyce

In today’s edition of Power Up:

  • Camb.ai translates NASCAR Mexico City radio with AI
  • FIFA Club World Cup hits Roblox’s Super League Soccer
  • Chicago Sports Network launches new mobile game with Aquimo
Rodrigo Rejon driver of the #95 Chevrolet drives during practice for the NASCAR Mexico Series at Autodromo Hermanos Rodriguez.
NASCAR called the pilot with Camb.ai “a significant step in making NASCAR content more inclusive and accessible.” Getty Images

AI-powered language translation platform Camb.ai will supply live, Spanish-language translations of Motor Racing Network radio broadcasts of NASCAR’s Mexico City Cup Race as part of a pilot with the racing series.

The translated radio feeds will be available in the NASCAR mobile app and website directly under its English counterpart. NASCAR, through a spokesperson, said providing live Spanish translations via MRN (which NASCAR owns and operates) is a first for the organization and that there are “plans to expand Spanish-language coverage across platforms based on fan response.”

Camb.ai’s speech-to-speech translation platform uses two AI models developed by the company — one a speech-to-text translation engine and the other a speech synthesizer that turns that translated text back into speech while emulating the emotional cues of the original speaker — to provide real-time translations in more than 140 languages.

NASCAR called the pilot “a significant step in making NASCAR content more inclusive and accessible.”

This is Camb.ai’s first time working with NASCAR, with whom they were introduced through their participation in this year’s Comcast NBCUniversal Sports Tech Accelerator. One of SBJ’s 10 Most Innovative Sports Tech Companies for 2025, Camb.ai has also worked with sports properties including the MLS, LFP and Tennis Australia, among others. Akshat Prakash, the company’s CTO, told SBJ they have proof-of-concept demoes coming up with several other pro teams as well.

FIFA is the latest sports body to tap Roblox to promote an event such as the Club World Cup to a younger audience.
FIFA is the latest sports body to tap Roblox to promote an event such as the Club World Cup to a younger audience. Gamefam

FIFA’s Club World Cup is coming to Roblox via development house Gamefam’s Super League Soccer. It launches Saturday and runs through Sunday, July 13. No agencies were involved in this relationship.

Super League Soccer’s Club World Cup injection features 13 of the tournament’s clubs (such as Manchester City, Borussia Dortmund and CF Monterey) as playable teams. The Roblox game will feature FIFA Club World Cup look and branding from sponsors, including virtual merchandise (shoes, gloves, hats, official tournament soccer balls, goal effects, etc.) and signage. It also features live tracking of Club World Cup results, with brackets updating as results roll in.

Gamefam games such as Super League Soccer has become a popular option for sports leagues on Roblox. Per the studio, Super League Soccer has drawn over 725 million lifetime visits and averages 550,000 daily sessions. This is the second time FIFA and Gamefam have worked on Roblox together. In November, Super League Soccer had a FIFA Club World Cup trophy reveal event, which the studio said drew 5.5 million players, becoming Roblox’s top soccer event ever. The studio also works with the NFL and Concacaf. NASCAR and the NHL also work with Roblox developers to reach younger audiences than what they may get on TV.

CHSN Home Run Challenge
Chicago Sports Network has teamed up with mobile game developer Aquimo to launch “The CHSN Home Run Challenge” for White Sox broadcasts. Aquimo

Chicago Sports Network this week launched a new mobile game around its White Sox pre- and in-game broadcasts with the help of mobile game developer Aquimo.

“The CHSN Home Run Challenge” game is home run derby formatted, with users controlling their swing timing by quickly tilting their phone. While there is no set schedule for when the game will appear, it will be live during CHSN’s June 12 and 13 broadcasts.

The game will be promoted regularly with live reads by CHSN talent before and during games, CHSN EVP/Experience & Engagement Dan Jones said. The top 10-scoring players each night will receive prizes including autographed memorabilia and gate giveaways.

“One of our north stars [when CHSN launched last year] was to engage fans different ways and try to take a typical, transactional viewing experience and change that dynamic,” Jones told SBJ. “This is step one in several steps that we’ll take to do that.”

In the future, Jones added, that could mean elements like interactive prediction contests. But on the mobile gaming front, he said Aquimo stood out because of the ease of access to its games — fans will enter using an on-screen QR code without needing to download an app — and the compelling nature of the games themselves.

Underpinning the latter dynamic is patented technology Aquimo developed that uses the motion sensors in a mobile device to control games. In sports, the company has primarily deployed that technology for in-venue activations but recently began working with broadcasters for at-home viewers as well; the CHSN deal is Aquimo’s second in this category, joining an activation around Sportsnet’s “Hockey Night in Canada” telecasts late last year.

Aquimo founder & CEO Mark Jeffery told SBJ the Sportsnet games, which were promoted through 30-second television ads, saw a 6% audience conversion rate, but he expects the CHSN games to net out closer to the 11% the company typically sees in NFL stadiums (from a much smaller pool of potential players than at-home TV viewers) because promotion will be woven throughout the broadcasts.

No sponsors are currently attached to the CHSN home run game, but Jones said they will enter the market with it soon.

“We feel like this is really ripe for a brand partner,” Jones said. “We can integrate them into the game itself, we can integrate them into all of the promos that we’re doing on the network. They can be integrated into the prize pools. And there’s a data collection element they can benefit from.

“We wanted to soft launch it. Now we’ll enter the hard launch phase, now we’ll have proof of concept that we can bring to brands and examples of the integrations.”



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