How the NCAA House Ruling Could Reshape UNC Basketball originally appeared on Athlon Sports.

It was only recently that North Carolina basketball made headlines for its jaw-dropping $14 million NIL investment. This was a bold, unapologetic declaration that the Tar Heels were all-in on winning in the new era of college athletics.

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Now, the rules have changed.

With the formal approval of the House v. NCAA settlement on Friday night, UNC’s strategy may be headed for a sudden and dramatic shift. The landmark decision not only ends years of litigation over athlete compensation but institutes a new framework that directly impacts how powerhouse programs like North Carolina do business.

At the heart of it: a $20.5 million revenue-sharing cap that schools must now work within to fund all sports. And while outside NIL deals will still be allowed, the days of uncapped internal payouts, like the $14 million reportedly earmarked for Tar Heel hoops are likely numbered.

So what does this mean for Carolina?

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First, the math gets tighter. With football still a major university priority under new leadership, including front office veteran Bill Belichick, UNC will need to divvy up its share of the revenue cap carefully. Allocating most of it to men’s basketball risks starving its football program at a time when it’s chasing relevance in a competitive ACC landscape.

Second, scrutiny rises. Under the new model, all NIL deals over $600 must pass through a clearinghouse to ensure they reflect fair market value and serve a legitimate business purpose. That oversight will test the creativity and legality of every booster-backed opportunity.

Still, don’t count UNC out.

The Tar Heels boast a national brand, an NBA pipeline, and a roster of former players turned moguls ready to support current athletes through legitimate NIL opportunities. Those advantages don’t disappear under the House ruling, they just need to be leveraged with precision.

With a top-15 recruiting class inbound, transfers like 7-foot Arizona product Henri Veesaar, and international guard Luka Bogavac joining the fold, UNC remains a destination. But sustaining that momentum under tighter financial and regulatory conditions will require smarter spending, shrewder deals, and a more integrated athletic department than ever before.

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The College Sports Commission, helmed by former MLB executive Bryan Seeley will enforce the new cap and audit programs that exceed it. That means every dollar spent in Chapel Hill now comes with risk.

The Tar Heels helped define college basketball’s past. Whether they can dominate its future will depend not just on their talent—but on their ability to adapt.

Related: Former Top NBA Pick Speaks Out on NIL’s Impact on Culture

Related: EA Sports to Use Pay-for-Play Incentives for College Teams

This story was originally reported by Athlon Sports on Jun 8, 2025, where it first appeared.

A federal judge has finally approved a settlement that could change the face of college athletics. Judge Claudia Ann Wilken approved the House Settlement, paving the way for college athletes to be financially compensated for their name, image, and likeness (NIL) directly by their school.

A lawsuit was filed by Grant House, a former Arizona State swimmer, who sued the NCAA and the five biggest athletic conferences in the country. The settlement will now allow schools to directly compensate their student-athletes for their NIL rights. There are nearly 200,000 athletes and 350 schools in Division I alone, and 500,000 and 1,100 schools across the entire NCAA, according to data from the Associated Press.

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In the first year under the settlement, schools will be allowed to share up to $20.5 million with their athletes. That number represents 22% of their revenue from sources such as media rights, ticket sales, and sponsorships. Third parties are still permitted to enter into NIL deals with players under this agreement.

Another aspect of the settlement is the $2.7 billion in back pay that will be paid to athletes who competed between 2016 and 2024. Those funds will come from the NCAA and the conferences.

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This article originally appeared on Cornhuskers Wire: Nebraska athletic director Troy Dannen comments on House Settlement

A New Chapter in College Football

The landscape of college football is on the brink of a seismic shift. With the impending implementation of the House vs. NCAA settlement on July 1st, the sport is poised for a major transformation. This agreement aims to bring order to the chaotic world of unregulated Name, Image, and Likeness (NIL) deals, which have become a significant part of the collegiate athletic scene. As these changes take root, the impact on players, schools, and the future of college sports is expected to be profound.

The Financial Windfall and Its Complexities

Oregon’s $20.5 million investment in NIL deals was initially seen as a blessing, a strategic move to attract top talent and enhance the school’s competitive edge. However, for athletes like wide receiver Evan Stewart, the reality of these deals is proving to be more complex than anticipated. What once appeared as a golden opportunity is now fraught with challenges, as the new regulations threaten to alter the dynamics of these lucrative agreements.

Evan Stewart: Caught in the Crossfire

Evan Stewart, a promising wide receiver, finds himself at an unexpected crossroads. The changes in NIL regulations could impact his future earnings and career trajectory significantly. Stewart, like many athletes, entered into these agreements with high hopes, envisioning a pathway to financial stability and a flourishing sports career. Yet, the forthcoming regulations may impose constraints that could limit his opportunities and reshape his expectations.

The Broader Implications

The introduction of regulated NIL deals marks a critical juncture for college athletics. While the intention is to create a fairer and more transparent system, the transition is not without its challenges. Schools and athletes must navigate this new terrain carefully, balancing the potential benefits with the inherent risks. The ripple effects of these changes will likely extend beyond individual players, influencing recruitment strategies, team dynamics, and the overall landscape of college sports.

Reflecting on the Future

As the dust settles on this new era, the true impact of the House vs. NCAA settlement will become clearer. For athletes like Evan Stewart, the journey is just beginning, laden with both promise and uncertainty. This pivotal moment in college football history invites reflection on the evolving relationship between education, athletics, and commerce. The road ahead will require adaptability, resilience, and a keen understanding of the shifting sands of collegiate sports.

It’s no secret that USC is on fire recruiting in the 2026 cycle. The Trojans have far and away the No. 1 class in both On3 and 247Sports’ rankings and are dominating other powerhouse programs.

While USC is a college football blueblood, they aren’t always this dominant, so what is the reason behind the Trojans’ recent recruiting success?

College Analyst Dubs USC as the ‘Most Powerful NIL Program’

On3 insider Steve Wiltfong was on JD PicKell’s podcast, “The Hard Count,” where PicKell asked Wiltfong about USC’s recent recruiting success.

Wiltfong explained that no college football program can compete with USC’s NIL funding, saying, “USC is the most powerful NIL program in the country right now, by my estimation, from what I’ve seen on the trial. The opportunities being presented to these coveted targets on and off the field. Programs are struggling to compete with what USC is offering in that sphere.”

Wiltfong went on to explain that not only is USC able to offer these athletes potentially life-changing money, the opportunity to play at an elite program, and the chance to learn from head coach Lincoln Riley and a star-studded staff, but they are also creating a system where they can keep the players who sign.

As Wiltfong states on the podcast, the Trojans have a system put in place in which players who commit to their program are no longer able to visit other schools, which will greatly help USC retain the talent they have in the 2026 class.

PicKell later asked Wiltfong what the change has been at USC from previous years to this year, and Wiltfong gave credit to the recent addition of Chad Bowden as the general manager.

Bowden was Notre Dame’s general manager in 2024 and put together a roster that made the national title game. USC was able to poach Bowden and has now become one of the best recruiting schools in the country.

KEEP READING: 1 Breakout Player for All 136 Teams in the 2025 College Football Season

The Trojans have already signed a whopping 27 commits in the 2026 cycle, including two five-stars and 16 four-stars. Time will tell if the Trojans can maintain this type of recruiting success across several cycles, but as Wiltfong pointed out, no one can compete with USC right now.

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