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MLB Partners with Popular Media Outlet in Groundbreaking Digital Content Deal

Getty An MLB logo is seen on the pants of a baseball player during their Opening Day game at Oriole Park at Camden Yards. Major League Baseball has formally invested in Jomboy Media–prominent creators of baseball commentary and viral content. Announced June 10, this strategic partnership aligns MLB’s interests with a fast-growing digital publishing pioneer–marking a […]

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An MLB logo is seen on the pants of a baseball player during their Opening Day game at Oriole Park at Camden Yards.

Major League Baseball has formally invested in Jomboy Media–prominent creators of baseball commentary and viral content.

Announced June 10, this strategic partnership aligns MLB’s interests with a fast-growing digital publishing pioneer–marking a key moment in sports entertainment’s digital evolution.

Background on Jomboy Media

Founded in 2017 by Jimmy “Jomboy” O’Brien and Jake Storiale, Jomboy Media carved out a niche by breaking down baseball moments with humor and authenticity. Their flagship shows–Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games–deliver in-depth analysis, fan-friendly storytelling, and offbeat charm.

In 2024 alone, the platform reportedly broke revenue and profitability records, with over 93 million social engagements.

“The Warehouse Games” stands out: a creative spin on backyard-style baseball antics reminiscent of the sport’s grassroots, racking up nearly 400 million all-time views.

MLB’s Strategic Motive

MLB Deputy Commissioner Noah Garden emphasized MLB’s admiration for O’Brien’s ability to connect with fans. The deal positions Jomboy content across MLB’s official digital platforms, extending reach and deepening fan engagement.

“This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow,” Garden said.

“We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deeper the connection between our sport and its fans.”

MLB will also help scale Jomboy’s existing IP, including key live events like the All‑Star Game and Home Run Derby—through co-branded campaigns and ad monetization initiatives.

This comes amid MLB’s ongoing push to capture younger, digitally native audiences. Platforms like TikTok, YouTube, and Instagram increasingly drive fandom–making partnerships like Jomboy’s essential for revitalizing MLB’s online presence.

On the flip side, this agreement gives Jomboy access to MLB’s deep vault of content, and the ability to weave official game footage and exclusive interviews right into their programming .

O’Brien commented that what began as “just a fun hobby” has transformed into something far bigger—this partnership amplifies their storytelling reach while enabling them to give back to the community that built them .

In short, Jomboy gains creative fuel, MLB legitimacy, while fans taste a richer blend of analysis and entertainment.

Implications for the Industry

This move reflects a rising trend: leagues investing in digital-native media creators. Similar deals, like the NBA’s support for its own podcast and content push, highlight a shift toward decentralized fan engagement.

In addition to boosting MLB’s social footprint, this presents a testing ground: will more leagues follow, partnering with grassroots creators to maintain relevance and capture new demographics?

Fan and Analyst Reaction

Although still in its early stages, the MLB–Jomboy Media partnership has sparked a wave of reactions across the baseball community. Fans–especially those in the Millennial and Gen Z demographics–have welcomed the move as a much-needed break from traditional, buttoned-up MLB coverage.

The collaboration is being praised for embracing a more modern, accessible approach to storytelling–one rooted in humor, relatability, and social media fluency.

“I’ve always found Jomboy’s approach to be unique and entertaining,” Dan Bellino, longtime MLB ump and the president of the umpires’ union, said.

The partnership gives Jomboy unprecedented access to officially licensed game content, significantly enhancing the depth and richness of their already beloved breakdowns.

It also sets the stage for cross-promotional opportunities, with MLB-driven advertising campaigns likely to bring new sponsorship revenue into Jomboy’s ecosystem.

“They trust our tone,” O’Brien said. “They don’t want it to change, and they don’t want it to feel like it’s changed. It actually says in writing, in the contract, that we will be maintaining and doing everything we have been doing.”

Alyssa Polczynski Alyssa Polczynski is a multimedia journalist covering Major League Baseball for Heavy.com. She has experience as an editorial producer for MLB.com and contributed to the Society for American Baseball Research (SABR). More about Alyssa Polczynski



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Oldham, Casselman Named to CSC Academic All-District® At-Large Teams

Story Links Montana State skiers Kate Oldham and Jamie Casselman have been named to the 2025 Academic All-District At-Large Teams, as selected by College Sports Communicators, which recognizes the nation’s top student-athletes for their combined performances in competition and in the classroom. Oldham, a product of Carbondale, Colo., who posted a 4.00 […]

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Montana State skiers Kate Oldham and Jamie Casselman have been named to the 2025 Academic All-District At-Large Teams, as selected by College Sports Communicators, which recognizes the nation’s top student-athletes for their combined performances in competition and in the classroom.

Oldham, a product of Carbondale, Colo., who posted a 4.00 grade-point average in liberal studies/environmental studies, completed one of the most successful seasons in Bobcat ski history. In January, she captured the U.S. National Championship title in the 10K freestyle and finished third in the 20K classic and sprint freestyle events.

Oldham spent most of the winter competing on the World Cup circuit in Italy, Switzerland and Norway. She ended the season as the 2025 U.S. National Grand Champion, awarded to the highest overall ranking across all U.S. National Championship races.

Oldham completed her collegiate career earning Second Team All-America honors after finishing seventh in classic and tenth in freestyle at the NCAA Skiing Championships in New Hampshire.

Casselman, a native of Cranbrook, British Columbia, who recorded a 3.98 GPA in community health., was a Second Team All-RMISA performer this winter. During the season, he reached the podium twice, finishing second in giant slalom at the Alaska Anchorage Invitational and RMISA championships. In twelve races, Casselman placed in the top 20 of giant slalom and slalom on ten occasions.

At the NCAA Skiing Championships in March, Casselman finished 27th in slalom.

Based on academic and athletic achievement both Oldham and Casselman advance to the national ballot for Academic All-America consideration.

The CSC Academic All-District® At-Large programs include the sports of beach volleyball, bowling, crew, fencing, field hockey, golf, gymnastics, ice hockey, lacrosse, rifle, skiing, men’s volleyball, water polo and wrestling.

 



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Senior Spotlight Featuring Jada Richardson

Story Links WASHINGTON (July 2, 2025) – Howard University Department of Athletics continued its senior spotlight series with golfer Jada Richardson (Suwanee, Ga.), who was interviewed by rising sophomore legal communications major Tanbrance Berry.   Q: Why did you start playing golf? A: My parents signed me up for a […]

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WASHINGTON (July 2, 2025) – Howard University Department of Athletics continued its senior spotlight series with golfer Jada Richardson (Suwanee, Ga.), who was interviewed by rising sophomore legal communications major Tanbrance Berry.
 
Q: Why did you start playing golf?
A: My parents signed me up for a summer camp when I was little at a course near our house. I was not the biggest fan of the game because it was slow pace. But, when I got to middle school, my parents really encouraged me to pick the sport back up and I thought it would be fun. I started playing a lot more in middle school and enjoyed the challenge of the game and having something that allowed me to set goals.
 
Q: How would you describe your Howard experience in one word?
A: Transformative
 
Q: What was the biggest challenge you faced as a student-athlete and how did you overcome?
A: At first, the biggest challenge I faced as a student-athlete was time management. At Howard, there are so many people to meet and new things to learn, which can make you feel like you are being pulled in a few different directions. When I first arrived, it was definitely difficult navigating, but once I figured it out, balancing everything was tremendously easier.
 
Q: How have your teammates contributed to your development as a golfer?
A: My teammates are truly what made my college experience because they challenged me to be a better golfer while encouraging me to always work hard, providing me great advice and supporting me during tournaments.
 
Q: As someone who joined the program in its early years, how has the program grown?
A: The program is so incredibly different now than when I started. It has been incredible watching Coach Sam Puryear (Howard Director of Golf) build the program into what it is today. In the beginning, everyone was trying to figure out exactly what was going on from a logistical standpoint and how we could all get better. Over the years, Coach Puryear did an amazing job recruiting players and pushing the team to perform better every year.
 
Q: How has Howard prepared you for your future endeavors?
A: Howard has made me a well-rounded person. One of the many things I am grateful for is the ability to explore a variety of things while at Howard. I was given the chance to be a student-athlete, figuring out my passion about off the course while growing my game on the course. The entire staff has been instrumental in helping me, the impact I want to make on the world and supporting my goals.
 
Q: What advice would you give the athletes who come behind you?
A: My biggest advice would be to enjoy the moment. Some days feel long, but they go by extremely quickly. Being on a Division I sports team is a unique experience that should push and challenge you as both an athlete and a person.
 
About Richardson

  • Personal:

    • Hometown: Suwanee, Ga.
    • Major: International Business

  • Academic Achievements at Howard:

    • NEC (Northeast Conference) Academic Honor Roll
    • NEC Commissioner’s Honor Roll

 
For more information, visit the Bison Athletics website at www.HUBison.com.



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Varsity Volleyball Assistant Coach in Rye, NY for School of the Holy Child

School of the Holy Child is a leading all-girls, Catholic, independent school in Rye, NY, for grades 5 through 12. Guided by our mission to develop “women of conscience and action,” Holy Child inspires students to achieve their personal and academic potential while fostering a deep commitment to serving others. Founded by Cornelia Connelly, whose […]

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School of the Holy Child is a leading all-girls, Catholic, independent school in Rye, NY, for grades 5 through 12. Guided by our mission to develop “women of conscience and action,” Holy Child inspires students to achieve their personal and academic potential while fostering a deep commitment to serving others.

Founded by Cornelia Connelly, whose vision of “joy in teaching and joy in learning” remains a cornerstone of our educational philosophy, Holy Child cultivates a vibrant and supportive environment where girls thrive. Accomplished and dedicated faculty members foster the spiritual development, individual talents, and interests of each student. This is realized through engaging and comprehensive programming in academics and service, as well as arts, athletics, and global studies.

With a student body of 390 young women from 75 communities in the Bronx, Queens, and Westchester County in New York and Fairfield County in Connecticut, Holy Child’s inclusive community prepares graduates to think critically, act compassionately, and lead confidently in a diverse and interconnected society.

School of the Holy Child actively seeks to forward the equity and diversity of our community in our admissions, programs, and hiring. We do not discriminate on the basis of race, color, religion, gender, ethnic origin, age, physical disability or sexual orientation in administration of our educational policies, hiring policies, admissions policies, financial aid programs, athletics and other school-administered programs.

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Up to 23% off Amazon’s top-rated beach hats

Come summer, beach hats are almost as essential as a water bottle or handheld fan; they keep you cool, and you never want to leave the house without one. And in anticipation of what’s likely to be one of summer’s busiest beach weekends (à la the Fourth of July), Amazon just debuted new markdowns on […]

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Come summer, beach hats are almost as essential as a water bottle or handheld fan; they keep you cool, and you never want to leave the house without one. And in anticipation of what’s likely to be one of summer’s busiest beach weekends (à la the Fourth of July), Amazon just debuted new markdowns on many of its best-selling beach hats and sun hats.

From classic straw beach hats to sporty visors and packable sun hats that are easy to take on the go, Amazon has no shortage of stylish beach accessories on sale this week—and all with 4.5 or more Amazon stars, so you know you’re shopping a truly great product.

Whether your holiday weekend plans involve a sand volleyball match, a dip in the ocean or just a day spent lounging poolside, you can conquer the 4th of July in style with these early Prime Day deals on the most popular Amazon beach hats.

Early Prime Day beach hat deals on sale now

1. Best straw beach hat

Furtalk Wide Brim Straw Panama Hat

A bonafide best-seller—get Amazon’s most coveted beach hat on sale this week, with savings of up to 28% off.

Save 28% at Amazon

2. Best visor beach hat

adidas Superlite Sun Visor Hat

In the market for a sporty beach hat? This top-rated adidas visor comes highly recommended by Amazon shoppers.

Save 20% at Amazon

3. Best packable beach hat

Furtalk Wide Brim Beach Hat

It’s a visor, it’s a wide brim beach hat; this top-selling Amazon accessory ticks a couple different boxes at once, with a modern silhouette that’s endlessly stylish (and comfortable).

Save 23% at Amazon

4. Best sun hat

Outdoor UV-Protection Foldable Sun Hat

This foldable sun hat comes with an adjustable strap that’ll ensure the beach accessory stays on your head without falling off in the water or sand.

Save 5% at Amazon

5. Best summer bucket hat

Hot Summer Bucket Hat

Bucket hats feel synonymous with summer at this point, and this rugged style comes in a variety of colorways.

Save 7% at Amazon

6. Best raffia beach hat

Youbadu Wide Brim Raffia Style Sun Hat

Channel your inner cowgirl with a raffia-style hat that’ll keep your head cool and your beach outfit looking fresh.

Save 7% at Amazon

7. Best safari beach hat

GearTOP Safari Sun Hat

Get two sun hats in one seamless purchase with this sporty bundle—now 10% off at Amazon.

Save 10% at Amazon

What are the Amazon Prime Day 2025 dates?

Amazon Prime Day 2025 begins on Tuesday, July 8 and will end on Friday, July 11.

USA TODAY Shopping will be covering all the savings throughout Prime Day 2025, so be sure tosign up for text alerts,sign up for our newsletter andfollow us on Instagram to stay updated!

Do I need to be an Amazon Prime member to shop Prime Day deals?

In order to access most deals, you’ll want to be an Amazon Prime member. The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading, Prime Gaming and more.

Join Amazon Prime





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Red Cross Shelter Training | News

The American Red Cross is pleased to announce that Red Cross Shelter Simulation Training will be held at Lake Arrowhead Presbyterian Church on July 19th from 8am to 3pm. The last Red Cross Shelter that was opened in our communities was during the major snowstorm that impacted us over two years ago.  That shelter was […]

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The American Red Cross is pleased to announce that Red Cross Shelter Simulation Training will be held at Lake Arrowhead Presbyterian Church on July 19th from 8am to 3pm.



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Montana athletics changes course, opts into House settlement as new era begins

BILLINGS — The plan always was for the University of Montana to opt in to the House settlement — the landmark class-action antitrust lawsuit ushering sweeping changes to NCAA Division I athletics. The Grizzlies just didn’t intend to take the plunge for the 2025-26 academic year. But Montana has since changed course, and last week […]

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BILLINGS — The plan always was for the University of Montana to opt in to the House settlement — the landmark class-action antitrust lawsuit ushering sweeping changes to NCAA Division I athletics.

The Grizzlies just didn’t intend to take the plunge for the 2025-26 academic year.

But Montana has since changed course, and last week officially joined the list of the reported 82% of D-I athletic departments agreeing to directly compensate student-athletes through revenue sharing, eliminate scholarship limits and institute roster ceilings for its 15 varsity sports.

In an interview with MTN Sports on Wednesday, Montana athletic director Kent Haslam confirmed UM’s plans and said a late change to the settlement structure regarding roster limits is what swayed the Grizzlies to change their minds.

The terms of the settlement went into effect on Tuesday.

“The initial settlement had no provision for accommodating roster limits through what’s now called ‘designated student-athletes,'” Haslam explained. “But as it unfolded, there was an opportunity to preserve our (current) roster limits by grandfathering in your current squad sizes. That completely changed our mindset.

“Like a number of institutions, we reversed course and decided to opt in for ’25-26 with this provision of managing your rosters, and being grandfathered in allows us to do that.”

According to the settlement, which was officially approved on June 6 by U.S. District Court Judge Claudia Wilken, the roster caps for certain sports are as follows: 105 for football, 15 for men’s and women’s basketball, 18 for volleyball, 28 for soccer, 25 for softball, 45 for track and field, etc.

But the Grizzlies, by virtue of being “grandfathered” into the agreement and having the ability to “designate” certain student-athletes, aren’t required to comply with the NCAA’s roster limits until those particular athletes filter out via graduation, eligibility exhaustion or by transferring or retiring.

In short, Montana isn’t faced with the tough decision of having to cut athletes from its rosters.

“What it means by being ‘designated’ is you do not count them against the roster cap,” Haslam said. “So a designated student-athlete in soccer, for example, if one of them is a senior, once she has expired her eligibility at the end of the season, then that designation is gone.”

“The roster limit for football now is 105, and we are above that,” Haslam continued. “So we will designate certain student-athletes that, as long as they are here and as long as they are competing and eligible, they won’t count against our roster limit.”

As for scholarship requirements, Montana and every other school that has opted in to the settlement can now provide full athletic financial aid to all athletes. (Note: The Big Sky Conference has instituted a 63-scholarship limit for its member football programs, retaining the status quo of previous years.)

Regarding the revenue sharing piece, athletic departments can now fundraise for and set an institutional budget as high as $20.5 million to directly compensate student-athletes. Montana and its ilk won’t ever reach that lofty budget total, but the point is that the schools themselves can now share their athletic revenue with those most responsible for generating it.

The Good Ol’ Grizzly Collective, which previously managed name, image and likeness for UM athletes, will still exist. But it can now operate in coordination with the athletic department and raise as much money as possible for athlete compensation.

Ultimately there’s too much minutiae to comb through — if the aforementioned information isn’t already too much — but Haslam believes it’s all a good thing for the Griz.

“Everything surrounding the House settlement we were ready for,” he said. “We were excited for everything around revenue sharing and scholarship and financial and how that’s restructured.

“The hesitancy was around roster limits, and once that got resolved and we could make sure that we were ready to do it, we opted in.”

Montana is just the latest among the low/mid-major/FCS athletic departments to do so. Montana State already announced its intention to opt in during the spring, and the likes of North Dakota, North Dakota State, South Dakota and South Dakota State — who were initially opting out — later changed their minds.

Underneath all of it, however, is the fact that dozens of Division I schools have cut non-revenue sports in an effort to remain competitive where the money is made. St. Francis (Pa.), which was an upset-seeker in a football game against the Grizzlies nine years ago, went so far as to drop from D-I to D-III in all sports due to financial constraints.

It’s a concern. But it is not a problem affecting the Grizzlies right now, Haslam said.

“The reason is because, to be a division one institution, you must sponsor 14 sports. So that’s your bare minimum. We sponsor 15,” he said. “The most recent one we added was softball.

“We did that to keep ourselves compliant with Title IX. And so really there’s no sport that we could cut right now, so we do not anticipate cutting any sports.”





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