An MLB logo is seen on the pants of a baseball player during their Opening Day game at Oriole Park at Camden Yards.
Major League Baseball has formally invested in Jomboy Media–prominent creators of baseball commentary and viral content.
Announced June 10, this strategic partnership aligns MLB’s interests with a fast-growing digital publishing pioneer–marking a key moment in sports entertainment’s digital evolution.
Background on Jomboy Media
Founded in 2017 by Jimmy “Jomboy” O’Brien and Jake Storiale, Jomboy Media carved out a niche by breaking down baseball moments with humor and authenticity. Their flagship shows–Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games–deliver in-depth analysis, fan-friendly storytelling, and offbeat charm.
In 2024 alone, the platform reportedly broke revenue and profitability records, with over 93 million social engagements.
“The Warehouse Games” stands out: a creative spin on backyard-style baseball antics reminiscent of the sport’s grassroots, racking up nearly 400 million all-time views.
MLB’s Strategic Motive
MLB Deputy Commissioner Noah Garden emphasized MLB’s admiration for O’Brien’s ability to connect with fans. The deal positions Jomboy content across MLB’s official digital platforms, extending reach and deepening fan engagement.
“This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow,” Garden said.
“We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deeper the connection between our sport and its fans.”
MLB will also help scale Jomboy’s existing IP, including key live events like the All‑Star Game and Home Run Derby—through co-branded campaigns and ad monetization initiatives.
This comes amid MLB’s ongoing push to capture younger, digitally native audiences. Platforms like TikTok, YouTube, and Instagram increasingly drive fandom–making partnerships like Jomboy’s essential for revitalizing MLB’s online presence.
On the flip side, this agreement gives Jomboy access to MLB’s deep vault of content, and the ability to weave official game footage and exclusive interviews right into their programming .
O’Brien commented that what began as “just a fun hobby” has transformed into something far bigger—this partnership amplifies their storytelling reach while enabling them to give back to the community that built them .
In short, Jomboy gains creative fuel, MLB legitimacy, while fans taste a richer blend of analysis and entertainment.
Implications for the Industry
This move reflects a rising trend: leagues investing in digital-native media creators. Similar deals, like the NBA’s support for its own podcast and content push, highlight a shift toward decentralized fan engagement.
In addition to boosting MLB’s social footprint, this presents a testing ground: will more leagues follow, partnering with grassroots creators to maintain relevance and capture new demographics?
Fan and Analyst Reaction
Although still in its early stages, the MLB–Jomboy Media partnership has sparked a wave of reactions across the baseball community. Fans–especially those in the Millennial and Gen Z demographics–have welcomed the move as a much-needed break from traditional, buttoned-up MLB coverage.
The collaboration is being praised for embracing a more modern, accessible approach to storytelling–one rooted in humor, relatability, and social media fluency.
“I’ve always found Jomboy’s approach to be unique and entertaining,” Dan Bellino, longtime MLB ump and the president of the umpires’ union, said.
The partnership gives Jomboy unprecedented access to officially licensed game content, significantly enhancing the depth and richness of their already beloved breakdowns.
It also sets the stage for cross-promotional opportunities, with MLB-driven advertising campaigns likely to bring new sponsorship revenue into Jomboy’s ecosystem.
“They trust our tone,” O’Brien said. “They don’t want it to change, and they don’t want it to feel like it’s changed. It actually says in writing, in the contract, that we will be maintaining and doing everything we have been doing.”
Alyssa Polczynski Alyssa Polczynski is a multimedia journalist covering Major League Baseball for Heavy.com. She has experience as an editorial producer for MLB.com and contributed to the Society for American Baseball Research (SABR). More about Alyssa Polczynski
HUNTSVILLE – The Sam Houston volleyball program and head coach Brenda Gray announced the signing of six student-athletes to play for the Bearkats for the 2026 season.
The signing class consists of outside hitters Annika Brooks, Brenlin Garlitz, Justice Rachal, Kameron Rector, Lauren Pyle and Sarah Odell.
“All of these young ladies bring a passion and energy that Sam Houston Volleyball thrives upon,” head coach Brenda Gray said. “They all come with numerous accolades both on the court and in the classroom.”
Annika Brooks • 6-3 • RS • Halletsville, Texas • Sacred Heart Catholic School / Blinn College
Blinn College
– 2025 second team all-conference selection
Ovilla Christian School
– 2021 second team all-district selection as freshman
– 2022 first team all-district selection as a sophomore
– 2022 honorable mention all-area
– 2023 first team all-district selection as a junior
– 2023 TAPPS first team all-state selection
– 2023 honorable mention all-area selection
– 2023 TAPPS academic all-state selection
– 2024 first team all-district selection as a senior
– 2024 TAPPS first team all-state selection
– 2024 TAPPS academic all-state selection
Texas Tornadoes (Club)
– 17s bid to nationals
– 18s bid to nationals
Gray on Brooks …
“Annika brings size and a blocking presence to our game on the right side. We are so fortunate to have her join us this spring.”
Brenlin Garlitz • 5-10 • S • Waxahachie, Texas • Ovilla Christian School
Ovilla Christian School
– 2022 TAPPS second team all-district selection as freshman
– 2023 TAPPS first team all-state
– 2024 TAPPS first team all-state
– 2024 Ellis County All-Star Team
– 4-time state champion
Texas Advantage Volleyball (Club)
– NRG 15s bid to nationals
– NRG 16s bid to nationals
– TAV 18s Black: 5th at nationals
Gray on Garlitz …
“We are excited to bring in a dynamic setter to help run our floor. Brenlin runs a quick offense and brings a passion and love for the game that is undeniable.”
“Justice will be a crowd favorite from the start. She has a contagious energy and a vertical leap that will add to the excitement on the outside position.”
“It is good for us to get an experienced floor leader on the roster and we are excited to have her join us in the spring to begin running our offense and bring her expertise that she delivered in junior college”.
– 2024 and 2025 District 15-6A Outstanding Offensive Player of the Year
– 2024 and 2025 first team all-District 15-6A
– 2024 and 2025 academic all-District 15-6A
– Played club at North Houston Elite Volleyball
Gray on Odell …
“There is an explosiveness to the outside that is needed in this league, which Sarah immediately gives us as a complete, six-rotation player who will help balance our offense.”
If it were up to head coach Charlie Wade, the University of Hawai‘i men’s volleyball team would never start its season this early.
The Rainbow Warriors, who began their preseason practices on Sunday, will officially begin their 2026 campaign on Friday against the New Jersey Institute of Technology. First serve is set for 7 p.m. at the Stan Sheriff Center. Although the ‘Bows have routinely started their seasons on the first Friday of the year, that doesn’t mean Wade has to like it.
“I’ve advocated that the first match can’t be before (Martin Luther King Jr. Day),” Wade said on Monday. “Let them actually have a holiday and then come back and practice for a couple of weeks. But how it goes, everybody kind of ramps it up, practices for a few days and then starts playing.”
One of the few positives Wade sees in the compressed preseason schedule is the fact that the Rainbow Warriors are not in class yet, which allows them the time to focus on an intense schedule featuring two practices a day leading up to the opener.
Trips to the practice gym have been frequent in recent days. Inside of it is a collection of world-class athletes, a roster featuring players from seven different countries and four separate states. Although there’s only one senior among the 19 players, the Rainbow Warriors are a team with clear national championship expectations in 2026.
The Rainbow Warriors have played in four national championship matches under Wade, winning it all in 2021 and 2022. The ‘Bows went 27-6 in 2025 and were swept by UCLA in the national semifinals. In 2026, UH returns five of its seven starters in that semifinal match, not counting star opposite hitter Kristian Titriyski, who missed the last eight matches due to an ankle injury.
Despite its losses in personnel, the Rainbow Warriors have reloaded. After losing beloved assistant coach Milan Zarkovic to UCLA, Wade got Maui native and former Ball State head coach Donan Cruz to join the staff. Meanwhile, the void left by former starting libero ‘Eleu Choy will likely be filled by Canadian national teamer Quintin Greenidge, a newcomer in Mānoa who will have two years of college eligibility remaining.
When Grand Canyon University decided to immediately scrap its nationally ranked men’s volleyball program following the 2025 season to focus on other sports, the Rainbow Warriors were able to benefit by signing freshman All-American Trevell Jordan and former GCU commit Thatcher Fahlbusch. Jordan is competing for one of the two starting spots at middle blocker, along with Ofeck Hazan, Justin Todd, Alex Parks and 7-foot freshman Roman Payne.
“None of us saw it coming,” Jordan said of Grand Canyon punting on men’s volleyball. “The team and squad (at UH) has been really inviting. They’ve been working with me to get me more accommodated to here, as it’s a big move from where I originally was from.”
Jordan immediately became one of the most coveted players in the NCAA transfer portal upon entering. He was already familiar with a handful of players on the UH roster after playing with them on multiple United States national teams.
“He had offers to go to every top program in the country, and ironically, they were pushing him to make a fast decision, and they pushed him towards us,” Wade recalled. “I was the one saying, ‘Hey, I’m in for the long haul. I want you here. Take your time to figure it out.'”
Running the show for the Rainbow Warriors is Tread Rosenthal, the team’s 6-foot-11 setter who established himself as the team’s unquestioned leader as a sophomore in 2025.
“I think last year we showed that we had the potential to be the best team on any given night, but I think this year we need to be the best team every night no matter what,” Rosenthal said. “I think that just comes with working with together to get it more consistent.”
Added Wade: “It’s year three (for Rosenthal). It’s the payoff year, right? By the third year, you can see there’s just kind of a calm confidence to him that he’s kind of been there, done that. He clearly is the leader of the team. These are his guys. A lot of them are here because of him. Looking for even bigger and better things from him this year for sure.”
Hawai‘i will start off the year as the No. 2 team in the country following the release of the preseason AVCA poll, which had UCLA in the top spot. External expectations are high for the Rainbow Warriors, but internal expectations are higher.
“My freshman year, we didn’t go to the championship. My sophomore year, we lost in the the semis,” junior outside hitter Louis Sakanoko said. “We have to get the championship now. I feel like the whole team knows we could win the championship. We have the team for it, but now we need to be consistent enough to beat every single team every night. And we’re just really, really excited to prove that to everyone.
“We all want to win a national championship. That’s the goal. We won the Big West last year, that was wonderful for sure, but we want that big one.”
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Christian Shimabuku can be reached at christian@alohastatedaily.com.
Setter: Madison Markwardt, Round Top-Carmine, soph.
Libero/Defensive Specialist: Ana Servin, Sulphur Bluff, sr.
Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
Professional Volleyball League team Choco Mucho Flying Titans announced four addition to their team, Eya Laure, Jaila Atienza, Alina Bicar, and Caitlin Viray, for 2026 on Wednesday.
“The Choco Mucho Flying Titans welcome 4 new players to the team! They bring the grit, speed, and fire that will make every match unforgettable,” they wrote in their post.
This came after Royse Tubino, Bia General, Cherry Nunag, and Aduke Agunsanya ended their stint with the team. (Instagram/Choco Mucho Flying Titans)
NASHVILLE, Tenn. – – Belmont University student-athletes recorded another remarkable semester in the classroom as 2025 fall semester grades were finalized last week.
For the 2025 fall semester, the departmental grade-point average (GPA) was 3.530, which marked the 56th consecutive semester that Belmont student-athletes have earned a GPA of 3.0 or higher. In addition, it was the 12th straight semester that the department GPA was over a 3.5.
“Our student-athletes continue to do an amazing job in the classroom,” said Scott Corley, Belmont’s Vice President/Director of Athletics. “That success is a credit to our student-athletes, coaches, and academic support staff who continue to maintain our department’s commitment to academic excellence.”
Highlights from the fall semester included:
64 percent of student-athletes achieved a semester GPA of 3.5 or higher
85 percent of student-athletes achieved a semester GPA of 3.0 of higher
15 percent of student-athletes earned a perfect 4.00 GPA
9 Bruin teams posted a team GPA of 3.5 or higher for the semester.
About Belmont University
Located two miles from downtown Nashville, Tennessee, Belmont University comprises nearly 9,000 students from every state and 33 countries. Nationally ranked and consistently recognized by U.S. News & World Report for innovation in higher education, the University offers more than 115 areas of undergraduate study, 41 master’s programs and eight doctoral degrees. With a focus on whole-person formation and data-informed social innovation, Belmont is committed to forming diverse leaders of character equipped to solve the world’s complex problems. For more information, visit www.belmont.edu.
