Arkansas head coach Sam Pittman says a $2.8 billion antitrust settlement that went into effect this month has leveled the college football playing field in a good way.

Pittman said Arkansas now has a chance to compete on more even terms with other SEC powers like Georgia, Alabama and Texas. Pittman said at SEC media days that his program had previously dealt with a financial disadvantage against schools with more established name, image and likeness collectives since NIL payments began in 2022.

According to the terms of the House settlement, each school can now share up to about $20.5 million with their athletes.

“Financially, with revenue sharing, I think we are finally back on [an] even keel with everybody, which we weren’t,” said Pittman, whose team finished 7-6 in 2024. “If I was going to make an excuse, it would be financially is why we haven’t done quite as well. … But I think now with it being even, look out, the Razorbacks are coming.”

Pittman and most other coaches brought seniors and graduate players to represent their teams at SEC media days, which concluded Thursday. Pittman brought two 2021 recruits and a transfer, but Arkansas could have difficulty finding seniors next year from his original 2022 signing class because many members of that class have transferred.

Pittman, whose Razorbacks have earned bowl bids in four of his five seasons, said players have different reasons for transferring but that many were lured away from Arkansas by more attractive NIL packages at other schools. When asked about the 2022 class, Pittman said, “Here’s what it’s not because of: the way they’re treated, because of the way they’re developed, because of the way they’re taught.”

“That’s not the reason. It could be playing time. It could be finances. Probably the majority of it is finances.”

The House settlement era began on July 1.

The enforcement of the House settlement is still being worked out as the new College Sports Commission informed athletic directors in letters last week that it was rejecting payments to players from collectives created only to pay players instead of as payment for NIL.

Some seniors at SEC media days said NIL payments and the transfer portal have contributed to their decisions to complete their eligibility instead of leaving school early to pursue opportunities in the NFL.

“I would most definitely say so,” Missouri offensive lineman Connor Tollison said. “Obviously, you know, you have a chance to make some money these days. … With the transfer portal, if you don’t have [a necessarily good] opportunity at this place you’re at, you have the chance to go somewhere else and get a fresh start. 

“It wasn’t necessarily something I experienced to my college career, but I’ve seen it. You know, it works for plenty of players. So yeah, I think it’s good for the players.”

When asked if NIL makes it easier for players to complete their eligibility, Kentucky coach Mark Stoops, coming off a 4-8 season, said, “Listen, we all love our players, whether they’re one year in our program, six months, or four years.”

Linebacker Alex Afari, defensive back Jordan Lovett and tight end Josh Kattus were the seniors who accompanied Stoops to Atlanta. “Of course I love making money from name, image and likeness,” Lovett said. “But I love football first. You know, football was my first love. So I play for the game, not for money.”

Lovett added his primary motivation for returning was to earn his first win over Georgia.

“It’s the big part of college football now because some dudes just make decisions off, you know, the financial stuff,” Lovett said. “I love football. … I still haven’t, you know, beat Georgia yet. You know, Georgia’s one of my goals.”

Reporting by The Associated Press.

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14-Year-Old Phenom Joins LOTTO’s Roster of U.S. Soccer Partners Including Pros Sofia Huerta, Kellyn Acosta & Tim Parker, Plus Legend Stu Holden

NEW YORK, July 17, 2025 /PRNewswire/ — LOTTO, premier Italian sports brand, announced today its first-ever U.S. name, image and likeness (NIL) partnership with soccer phenom Loradana Paletta – 14-year-old from Syosset, N.Y. Paletta is a standout member of the U.S. Soccer Under-16 Girls National Team and the NYCFC Youth U14 Academy Boys Team. Paletta stands beside a roster of more than 500 professional athletes around the world who are partnered with LOTTO – including NWSL star Sofia Huerta, MLS stars Kellyn Acosta and Tim Parker, plus legendary soccer player and broadcaster Stu Holden.

“I’m honored to be the first NIL partner for such an iconic soccer brand like LOTTO,” said Loradana Paletta. “As I continue to develop my game, having gear I trust makes a huge difference—LOTTO’s Solista and Stadio cleats give me confidence and comfort every time I step on the field. I’m excited to help grow the brand in the U.S. alongside amazing athletes like Sofia, Kellyn, Tim, and Stu. Off the field, I also love LOTTO’s lifestyle pieces—especially the Brasil Select shoes and their unique, stylish apparel. Everything I wear from LOTTO stands out and lets me express who I am, and I am so excited to be their partner.”

LOTTO, premier Italian sports brand established in 1973, is world-renowned for its innovative performance-driven footwear. The brand has a long and storied history in soccer and tennis, and recently expanded into pickleball. In 2023, LOTTO launched a partnership with DICK’s Sporting Goods to serve as the U.S. anchor retail partner for LOTTO’s soccer and racquet sport products.

“LOTTO has a great fifty-plus year heritage in soccer and adding Loradana as our first NIL partner in the U.S. is the latest example of our dedication to the future of the sport and our continued growth in market as the country’s soccer participation and interest is skyrocketing,” said Jameel Spencer, Chief Marketing Officer, Fashion & Athletic Verticals, at WHP Global, which owns the LOTTO brand. “At only 14 years-old, Loradana Paletta is everything LOTTO stands for. Fearless, authentic, and driven by passion. She’s a dynamic leader on the pitch and rewriting the story for young female athletes in this country, and we’re proud to be a part of that. Her energy and attitude mirror our DNA, and she’s already leading the next generation by example.”

Story Continues

Paletta, a standout midfielder has been turning heads for her role on the U.S. Soccer Under-16 Girls National Team where her 19 teammates were born in 2009, while she is 14 years-old, born in 2011.

Former MLS MVP and LOTTO’s first-ever Head of Talent for U.S. soccer, Mike Magee, played a key role in bringing the partnership to life.

Fans are invited to check out the LOTTO soccer footwear and equipment Paletta is wearing on and off the pitch at DICK’s Sporting Goods stores or online at www.dicks.com/lotto.

High-resolution images of LOTTO x Loradana Paletta can be found here.

About LOTTO
LOTTO, a premier Italian sports brand established in 1973, is world-renowned for its innovative, performance-driven footwear, apparel, and accessories, which feature its iconic logo of a tennis court over a soccer field. Rich in soccer history, LOTTO has been worn by professional soccer teams A.C. Milan and Juventus F.C., elite soccer players Dino Zoff, Ruud Gullit, and Andriy Shevchenko, and top athletes including tennis Grand Slam champions Martina Navratilova, Francesca Schiavone, Marion Bartoli and Boris Becker. Today, LOTTO is distributed in over 100 countries and is currently worn by more than 40 soccer teams, over 300 professional soccer players, and more than 200 professional tennis players. For more information, visit: www.lottosport.com and follow @lottosportus.

About WHP Global
WHP Global is a leading brand management platform founded in 2019 to acquire and grow consumer brands. Its portfolio includes 12+ powerful brands across fashion, sports, and hardgoods, generating over $7 billion in annual retail sales across 80+ countries. Headquartered in New York with offices worldwide, WHP Global partners with more than 200 leading operators and drives strategic value through proprietary initiatives, including an internal AI Taskforce. For brand news and updates, follow WHP Global on Instagram and LinkedIn.

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Jaime Cassavechia
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SOURCE LOTTO

ATLANTA (AP) — Sam Pittman says a $2.8 billion antitrust settlement that went into effect this month levels the college football playing field in a good way for his Arkansas team.

Pittman said Arkansas now has a chance to compete on more even terms with other Southeastern Conference powers like Georgia, Alabama and Texas. Pittman said Thursday at SEC media days his program previously dealt with a financial disadvantage against the schools with more established name, image and likeness collectives since NIL payments began in 2022.

According to the terms of the House settlement, each school now can share up to about $20.5 million with their athletes.

“Financially with revenue sharing I think we are finally back on even keel with everybody, which we weren’t,” said Pittman, whose team finished 7-6 in 2024. “If I was going to make an excuse, it would be financially is why we haven’t done quite as well. … But I think now with it being even, look out, the Razorbacks are coming.”

Pittman and most other coaches brought seniors and graduate players to represent their teams at SEC media days, which concluded on Thursday. Pittman brought two 2021 recruits and a transfer, but Arkansas could have difficulty finding seniors next year from his original 2022 signing class because many members of that class have transferred.

Pittman, whose Razorbacks have earned bowl bids in four of his five seasons, said players have different reasons for transferring but many were lured away from Arkansas by more attractive NIL packages at other schools. When asked about the 2022 class, Pittman said, “Here’s what it’s not because of: the way they’re treated, because of the way they’re developed, because of the way they’re taught.”

“That’s not the reason. It could be playing time. It could be finances. Probably the majority of it is finances.”

The House settlement era began on July 1.

The enforcement of the House settlement is still being worked out as the new College Sports Commission has informed athletic directors in letters last week it was rejecting payments to players from collectives created only to pay players instead of as payment for name, likeness and image.

Some seniors at SEC media days said NIL payments and the transfer portal have contributed to their decisions to complete their eligibility instead of leaving school early to pursue opportunities in the NFL.

“I would most definitely say so,” Missouri offensive lineman Connor Tollison said. “Obviously, you know, you have a chance to make some money these days. … With the transfer portal, if you don’t have a necessarily a good opportunity at this place you’re at, you have the chance to go somewhere else and get a fresh start. It wasn’t necessarily something I experienced to my college career, but I’ve seen it. You know, it works for plenty of players. So yeah, I think it’s good for the players.”

When asked if NIL makes it easier for players to complete their eligibility, Kentucky coach Mark Stoops, coming off a 4-8 season, said, “Listen, we all love our players, whether they’re one year in our program, six months, or four years.”

Linebacker Alex Afari, defensive back Jordan Lovett and tight end Josh Kattus were the seniors who accompanied Stoops to Atlanta.

“Of course I love making money from name, image and likeness,” Lovett said. “But I love football first. You know, football was my first love. So I play for the game, not for money.”

Lovett added his primary motivation for returning was to earn his first win over Georgia.

“It’s the big part of college football now because some dudes just make decisions off, you know, the financial stuff,” Lovett said. “I love football. … I still haven’t, you know, beat Georgia yet. You know, Georgia’s one of my goals.”

___

AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football

Copyright
© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.

By CHARLES ODUM

ATLANTA (AP) — Sam Pittman says a $2.8 billion antitrust settlement that went into effect this month levels the college football playing field in a good way for his Arkansas team.

Pittman said Arkansas now has a chance to compete on more even terms with other Southeastern Conference powers like Georgia, Alabama and Texas. Pittman said Thursday at SEC media days his program previously dealt with a financial disadvantage against the schools with more established name, image and likeness collectives since NIL payments began in 2022.

According to the terms of the House settlement, each school now can share up to about $20.5 million with their athletes.

“Financially with revenue sharing I think we are finally back on even keel with everybody, which we weren’t,” said Pittman, whose team finished 7-6 in 2024. “If I was going to make an excuse, it would be financially is why we haven’t done quite as well. … But I think now with it being even, look out, the Razorbacks are coming.”

Pittman and most other coaches brought seniors and graduate players to represent their teams at SEC media days, which concluded on Thursday. Pittman brought two 2021 recruits and a transfer, but Arkansas could have difficulty finding seniors next year from his original 2022 signing class because many members of that class have transferred.

Pittman, whose Razorbacks have earned bowl bids in four of his five seasons, said players have different reasons for transferring but many were lured away from Arkansas by more attractive NIL packages at other schools. When asked about the 2022 class, Pittman said, “Here’s what it’s not because of: the way they’re treated, because of the way they’re developed, because of the way they’re taught.”

“That’s not the reason. It could be playing time. It could be finances. Probably the majority of it is finances.”

The House settlement era began on July 1.

The enforcement of the House settlement is still being worked out as the new College Sports Commission has informed athletic directors in letters last week it was rejecting payments to players from collectives created only to pay players instead of as payment for name, likeness and image.

Some seniors at SEC media days said NIL payments and the transfer portal have contributed to their decisions to complete their eligibility instead of leaving school early to pursue opportunities in the NFL.

“I would most definitely say so,” Missouri offensive lineman Connor Tollison said. “Obviously, you know, you have a chance to make some money these days. … With the transfer portal, if you don’t have a necessarily a good opportunity at this place you’re at, you have the chance to go somewhere else and get a fresh start. It wasn’t necessarily something I experienced to my college career, but I’ve seen it. You know, it works for plenty of players. So yeah, I think it’s good for the players.”

When asked if NIL makes it easier for players to complete their eligibility, Kentucky coach Mark Stoops, coming off a 4-8 season, said, “Listen, we all love our players, whether they’re one year in our program, six months, or four years.”

Linebacker Alex Afari, defensive back Jordan Lovett and tight end Josh Kattus were the seniors who accompanied Stoops to Atlanta.

“Of course I love making money from name, image and likeness,” Lovett said. “But I love football first. You know, football was my first love. So I play for the game, not for money.”

Lovett added his primary motivation for returning was to earn his first win over Georgia.

“It’s the big part of college football now because some dudes just make decisions off, you know, the financial stuff,” Lovett said. “I love football. … I still haven’t, you know, beat Georgia yet. You know, Georgia’s one of my goals.”

___

AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football

Penn State reportedly offered Gavin McKenna the most lucrative NIL deal in college hockey history to bring the prospective top pick of the 2026 NHL draft to Pennsylvania.

McKenna announced his commitment to the Nittany Lions on July 8 after visiting both Penn State and Michigan State the weekend prior.

ESPN’s Greg Wyshynski reported on Thursday that a source put the NIL offer McKenna received from Penn State “in the ballpark” of $700,000.

Wyshynski’s story matches previous reports from The Athletic’s Scott Wheeler and College Hockey Insider’s Mike McMahon.

McMahon also reported on July 7 that McKenna had received an offer from Michigan State in the range of $200,000 to $300,000.

Wheeler noted that McKenna’s offer wasn’t only the largest NIL deal ever received by a college hockey player but a mark of a shifting trend in college hockey.

“Not that long ago, top NHL prospects were telling me they were getting branded sweaters and free meals at local restaurants as their NIL packages,” Wheeler wrote.

That is set to continue changing now that the CHL decided to allow former QMJHL, OHL and WHL players to compete in college hockey starting with the 2025-26 season.

That new rule, in addition to revenue-sharing and NIL changes in the NCAA, will make it a lucrative option for top prospects to compete in college before making the jump to the NHL.

It could also set the stage for Penn State, which is coming off of its first Frozen Four appearance in program history, to join longer-established hockey programs in Boston and Denver as perennial title favorites.

The Nittany Lions reported offered Philadelphia Flyers prospect and first-round 2025 draft pick Porter Martone more than $250,000 to join the program next season, Will James of Philly Hockey Now reported in May.

Martone is still considering whether to transfer to college hockey or push for an NHL roster spot next season, according to a recent report from PhiladelphiaFlyers.com’s Bill Meltzer.

Regardless of Martone’s decision, Penn State’s reported ability to offer almost $1 million in NIL deals to bring two top NHL prospects into the program is a sign that the Nittany Lions could potentially become a college hockey powerhouse in the near future.