Headline after headline during the offseason spoke to the same reality for college football: millions of dollars are headed directly into the pockets of players and only programs that can nimbly recalibrate and replenish their resources will succeed.
Now, with preseason camps winding down and opening kickoffs approaching, a different reality hits: the more things change, the more they stay the same.
kAm%96 k2 9C67lQ9EEADi^^2A?6HD]4@>^9F3^2A\E@A\ad\4@==686\7@@E32==\A@==QmAC6D62D@? p! %@A adk^2m 7@C a_ad 4@F=5 92G6 ;FDE 2D 62D:=J 4@>6 7C@> `hfd] %96 k2 9C67lQ9EEADi^^2A?6HD]4@>^G:56@^a_ad\>2C
kAm%96 7:CDE :?4=F56D 4@==686 7@@E32==’D 3:886DE 3C2?5D[ H9:49 2C6 5@>:?2E:?8 E96 =:DE @7 72G@C:E6D @?46 282:?i }@] ` %6I2D[ }@] a !6?? $E2E6[ }@] b ~9:@ $E2E6 2?5 }@] c r=6>D@?]k^Am
kAm$64@?5 2C6 E62>D H6’G6 E2=<65 23@FE @G6C E96 A2DE 76H 564256D E92E 2C6 FD:?8 >@?6J 2?5 46=63C:EJ 4@2496D E@ 6=3@H E96:C H2J :?E@ E96 4@?G6CD2E:@?i r@=@C25@[ }@CE9 r2C@=:?2 2?5 }@] ab %6I2D %649]k^Am
kAmp?5 E96? E96C6 2C6 E9@D6 H9@ D66 E96 D64@?5 J62C @7 E96 `a\E62> A=2J@77 2?5 2 5:776C6?E A=2J:?8 7:6=5 4C62E65 3J C6G6?F6 D92C:?8 2?5 E9:?< E96J >:89E 36 23=6 E@ 72D9:@? 2 EFC?2C@F?5 ?@E F?=:<6 }@] a_ x?5:2?2’D H@CDE E@ W2=>@DEX 7:CDE C6DFC86?46 =2DE J62Ci !:4< 2 ?2>6[ 2?J ?2>6[ 3FE 2 8@@5 DE2CE:?8 A@:?E >:89E 36 &r{p W?@H H:E9 k2 9C67lQ9EEADi^^2A?6HD]4@>^2CE:4=6^F4=2\:2>2=62G2\d4eh5dhc24bh`3ce3`5eaf57g26_h5eaQmDE2C “q }:4@ x2>2=62G2k^2m X @C ‘:C8:?:2 WH9:49[ =:<6 x?5:2?2 =2DE J62C[ 2G@:5D AC6EEJ >F49 6G6CJ E@A E62> @? :ED 4@?76C6?46 D4965F=6X]k^Am
kAmy677C6J z6DD=6C[ E96 2EE@C?6J H9@ 96=A65 3C@<6C E96 k2 9C67lQ9EEADi^^2A?6HD]4@>^2CE:4=6^?422\9@FD6\D6EE=6>6?E\22b`eh_de6g`hc26637bcchdec`346_3Qm>2DD:G6 =682= D6EE=6>6?Ek^2m E92E 4@>A6==65 G:CEF2==J 2== D49@@=D 6=:8:3=6 7@C E96 A=2J@77 E@ D92C6 >:==:@?D H:E9 E96:C 2E9=6E6D[ D2JD E96D6 E:>6D C6>:?5 9:> @7 E96 62C=J `hh_D[ H96? E96 }u{ :?EC@5F465 F?C6DEC:4E65 7C66 286?4J 2?5 E96 D2=2CJ 42A]k^Am
kAm“xE’D 2 3:8 492?86[” z6DD=6C D2:5] “qFE x E9:?< E96 DJDE6> H:== 252AE 2?5 E96 36EE6C\>2?2865 2E9=6E:4 56A2CE>6?ED H:== 5@ H6==[ 2D E96J 2=H2JD 5@] p?5 2E9=6E:4 56A2CE>6?ED E92E 2C6 A@@C=J >2?2865 H@?’E 5@ D@ H6== 2?5 AC@323=J 5:5?’E 5@ D@ H6== 😕 E96 @=5 DJDE6>[ 6:E96C]”k^Am
k9bmw6:D>2? H2E49 6BF2=D E:E=6 H2E49k^9bm
kAm!2J @C ?@ A2J[ @?6 E9:?8 92D?’E 492?865 😕 4@==686 7@@E32== @C 2?J DA@CEi vC62E A=2J6CD H:? 82>6D]k^Am
kAmxE’D ?@ 3:8 DFCAC:D6[ E96?[ E@ D66 %6I2D 2E E96 E@A @7 2=>@DE 6G6CJ@?6’D H2E49 =:DE] {625:?8 E96 2??:?8[ E96 D@A9@>@C6 BF2CE6C324< H:E9 E96 C6A@CE65 Se >:==:@?A=FD x{ 562=[ 2?5 E96 =2E6DE 3FC86@?:?8 DE2C 😕 2 72>:=J E92E 92D AC@5F465 =@ED @7 E96>[ 7C@> pC49:6 E@ !6JE@? E@ t=:]k^Am
kAm“u@C pC49[ 96 8C6H FA 😕 E9:D 6C2 @7 D66:?8 9:89\=6G6= 7@@E32==[” %6I2D 4@249 $E6G6 $2C<:D:2? D2:5] “w6’D H2E4965 $FA6C q@H=D] w6’D H2E4965 8@=5 ;24<6ED 86EE:?8 AFE @?] w6’D 366? E@ A=2J@77 82>6D] w6’D 366? C64CF:E65 2E E96 9:896DE =6G6= 2D E96 }@] ` A=2J6C 😕 E96 4@F?ECJ]”k^Am
kAm%9@F89 :E 5@6D?’E 2=H2JD H@C< @FE[ E96C6 2C6 A=6?EJ @7 D49@@=D H96C6 2 A=2J6C H:E9 9@A6D @7 H:??:?8 E96 w6:D>2? %C@A9J 2=D@ H:== 92G6 2 =68:E:>2E6 492?46 E@ H:? E96 ru!]k^Am
kAmq6D:56D |2??:?8[ @E96C 72G@C:E6D :?4=F56 C646:G6C y6C6>:29 $>:E9[ H9@D6 DF446DD H:E9 5676?5:?8 492>A:@? ~9:@ $E2E6 7:8FC6D E@ 56A6?5 2 =@E @? H96E96C E96 qF4<6J6DV ?6IE BF2CE6C324<[ yF=:2? $2J:?[ H9@ 😀 2=D@ 😕 E96 w6:D>2? >:I[ 😀 2D 8@@5 2D 25G6CE:D65]k^Am
kAmr=6>D@? “q r256 z=F3?:< 😀 2>@?8 E96 72G@C:E6D[ 2D 2C6 E96 %:86CD 7@C 2 C6A62E E:E=6 😕 E96 prr]k^Am
kAm”F2CE6C324< sC6H p==2C 😀 😕 9:D 7@FCE9 D62D@? 2E !6?? $E2E6[ H96C6 E96 }:EE2?J {:@?D 2C6 6IA64E65 E@ 7246 ~9:@ $E2E6 7@C E96 q:8 %6? E:E=6 W%96J A=2J }@G] `[ 2?5 4@249 y2>6D uC2?<=:? 😀 `\`_ 282:?DE E96 qF4<6J6DX]k^Am
kAm|62?H9:=6[ {$& 2AA62CD E@ 36 @?=J 2 D64@?52CJ E9C62E E@ %6I2D 2D v6@C8:2 2?5 p=232>2 2C6 😕 E96 $tr[ 3FE v2CC6EE }FDD>6:6C 😀 😕 E92E w6:D>2? >:I 2?5 42? DE2J E96C6 H:E9 2 8@@5 A6C7@C>2?46 282:?DE z=F3?:< 2?5 r=6>D@? @? pF8] b_]k^Am
k9bmxD E96 9JA6 >249:?6 D2>6 2D E96 H:? >249:?6nk^9bm
kAm}@3@5J 92D 567:?65 E9:D ?6H 6C2 @7 }x{ 2D >F49 2D r@=@C25@ 4@249 s6:@? $2?56CD]k^Am
kAm$2?56CD 3C@F89E 9:D F?2A@=@86E:4 DH2886C E@ 2 AC@8C2> E92E 925 366? 😕 E96 5F>AD 7@C 564256D] w6 >256 E96 qF772=@6D C6=6G2?E[ AC@5F4:?8 %’ C2E:?8D[ 46=63C:EJ D:89E:?8D[ 2 w6:D>2? H:??6C 😕 %C2G:D wF?E6C 2?5 >2J36 E96 >@DE E2=<65\23@FE A=2J6C 😕 E96 DA@CE 😕 9:D @H? D@?[ $9656FC[ H9@D6 k2 9C67lQ9EEADi^^2A?6HD]4@>^2CE:4=6^?7=\5C27E\D9656FC\D2?56CD\637_c54fe62f_da2gh4b`d3ga4agh3_6QmEF>3=6 E@ E96 7:7E9 C@F?5k^2m @7 E96 }u{ 5C27E D2:5 2D >F49 23@FE 9:D E2=6?E 2D E96 7@@E32==\=@G:?8 AF3=:4’D C624E:@? E@ 2 ?6H 6C2 😕 H9:49 A=2J6CD 9@=5 >@C6 A@H6C]k^Am
kAm(:??:?8n %92E H2D 2?@E96C E9:?8] s6:@? $2?56CD 😀 `b\`a @G6C 9:D EH@ D62D@?D[ 2?5 ?@H E92E wF?E6C 2?5 $9656FC 2C6 8@?6[ E96 @?=J 3:8 6IA64E2E:@?D 7@C r& 2C6 4@>:?8 7C@> q@F=56C]k^Am
kAm“%96 ?6IE A92D6 😀 H6’C6 8@:?8 E@ H:? 5:776C6?E=J[ 3FE H6’C6 8@:?8 E@ H:?[” $2?56CD D2:5]k^Am
kAmp?@E96C 46=63C:EJ 4@249[ q:== q6=:49:4<[ H:== DE2CE 2?DH6C:?8 E96 BF6DE:@? @7 H96E96C 72?D 2?5 H:?D H:== 7@==@H 9:> E@ }@CE9 r2C@=:?2[ 2 D49@@= H96C6 E96 6I4:E6>6?E @7E6? 5@6D?’E C2>A FA F?E:= 32D<6E32== D62D@?]k^Am
kAm%96 fb\J62C\@=5 4@249 D2:5 96 H2D 3F:=5:?8 2? }u{\DEJ=6 AC@8C2> — >62?:?8 6G6CJE9:?8 96 5@6D[ 7C@> ?FEC:E:@? E@ EC2:?:?8 E@[ J6D[ 4@?EC24ED[ H:== =@@< >@C6 =:<6 E96 AC@D] xE H2D E96 D@CE @7 ?@E:@? E92E FD65 E@ 36 DA@<6? D@7E=J 3FE 42? ?@H 36 FD65 2D 2 D6==:?8 A@:?E]k^Am
kAm“tG6CJE9:?8 H6 5@ 96C6 😀 AC65:42E65 @? 3F:=5:?8 2 AC@ E62>[” D2:5 r2C@=:?2VD ?6H 86?6C2= >2?286C[ |:<6 {@>32C5:[ H9@ H@C<65 H:E9 q6=:49:4< 😕 E96 AC@D] “(6 4@?D:56C @FCD6=G6D E96 bbC5 W}u{X E62> 3642FD6 6G6CJ3@5J H9@’D :?G@=G65 H:E9 @FC AC@8C2> 92D 925 D@>6 7@C> @C 2DA64E 😕 AC@ 7@@E32==]”k^Am
kAm~G6C 😕 {F33@4<[ %6I2D[ E96 %6I2D %649 2E9=6E:4 AC@8C2> 92D ?6G6C 366? 27C2:5 E@ DH:?8 3:8]k^Am
kAm%96 AC@8C2> E92E 82G6 FD DH2D93F4<=:?8 4@249 |:<6 6249 2?5 $FA6C q@H= BF2CE6C324< !2EC:4< x4vF:C6[ H9@ 😀 4@>:?8 @77 2? gd D62D@?] “(6 =@@< 2E :E 2D @AA@CEF?:E:6D]”k^Am
k9bms@ ?6H A2JC@==D >62? 6G6? 7@@E:?8 7@C 6G6CJ@?6nk^9bm
kAm%96 ?6H H@C=5 @7 C6G6?F6 D92C:?8 2?5 2? 6IA2?565 A=2J@77 5@6D 8:G6 >@C6 C62D@? 7@C 9@A6 24C@DD E96 4@F?ECJ]k^Am
kAm(96? D62C49:?8 7@C 3=F6AC:?ED @7 9@H E92E 42? H@C<[ >@DE =@?8DF776C:?8 AC@8C2>D H:== =@@< E@ x?5:2?2]k^Am
kAm%96 w@@D:6CD H6C6 2? 2=D@C2? 7@C 564256D[ H:E9 @?6 #@D6 q@H= 2AA62C2?46 6G6C 2?5 @?6 H:??:?8 C64@C5 😕 2 ?@?r~’xs`h D62D@? D:?46 `hhd] %96? 4@249 rFCE r:8?6EE: 2CC:G65[ 3C@F89E dc ?6H A=2J6CD 7C@> E96 EC2?D76C A@CE2= 2?5 EFC?65 x?5:2?2 :?E@ 2 H:??6C @G6C?:89E]k^Am
kAmxE H2D 2 C6>2C<23=6 EFC?2C@F?5 E92E C2? 4@F?E6C E@ E96 C62=:E:6D D66? 😕 E96D6 DE2EDik^Am
kF=mk=:m%96C6 2C6 f_ E62>D E92E >2<6 FA E96 !@H6C u@FC 4@?76C6?46D[ A=FD !24`a =67E@G6CD ~C68@? $E2E6 2?5 (2D9:?8E@? $E2E6]k^=:mk=:m$:?46 a___[ be @7 E9@D6 E62>D 92G6 42AEFC65 2 E@E2= @7 `bf @FEC:89E @C D92C65 =628F6 E:E=6D E92E 92G6 366? H@? 36EH66? E96 7:G6 =2C86DE 4@?76C6?46D]k^=:mk=:m~7 E9@D6 `bf E:E=6D[ ha WefTX 92G6 366? 42AEFC65 3J `_ AC@8C2>D E92E 92G6 H@? 7:G6 @C >@C6] %96 @E96C ae 92G6 4@>3:?65 E@ H:? cd]k^=:mk=:m%92E =62G6D bc AC@8C2>D Wcg]dTX E92E 92G6?’E H@? 2?J] x? E96 u{ @G6C E96 D2>6 A6C:@5[ @?=J `_ E62>D Wb`TX 92G6 72:=65 E@ C6249 E96 $FA6C q@H=]k^=:mk^F=m
kAm%9@D6 ?F>36CD C67=64E 9@H 92C5 :E 😀 E@ 3C62< E9C@F89 😕 3:8\E:>6 4@==686 7@@E32== 3FE 2=D@ E96 D:K6 @7 E96 8=2DD 46:=:?8 E92E 4@F=5 36 D92EE6C65 😕 E9:D ?6H 6C2 @7 4@==686 DA@CED]k^Am
kAm“x E9:?< E96 C6G\D92C6 H@C=5 567:?:E6=J 92D 2 492?46 E@ 3C:?8 E9:?8D E@ 2 >@C6 32=2?465 4:C4F>DE2?46[” D2:5 !FC5F6 2E9=6E:4 5:C64E@C |:<6 q@3:?