Connect with us

NIL

Name

For years, it’s been hard not to feel at least a little guilty watching March Madness.  The annual college basketball tournament generates over a billion dollars.  Schools, coaches, advertisers, and tv networks make money hand over fist.  Yet, one group was always left out in the cold: the players.  Despite the obvious profit motive of […]

Published

on

Name

For years, it’s been hard not to feel at least a little guilty watching March Madness.  The annual college basketball tournament generates over a billion dollars.  Schools, coaches, advertisers, and tv networks make money hand over fist.  Yet, one group was always left out in the cold: the players. 

Despite the obvious profit motive of the entire enterprise—from massive ad campaigns to widespread gambling on the games—the NCAA insisted on preserving the amateurism of the “student athletes” by preventing them from cashing in at all.

In 2021, the Supreme Court’s decision in NCAA v. Alston changed all of that.  Suddenly, college athletes were allowed to profit off of their name, image, and likeness or “NIL.”  Combined with post-COVID changes to student transfer eligibility rules and increased conference realignment, NIL has dramatically reshaped the landscape of bigtime college athletics.  The NCAA’s sanctimonious insistence on the purity of sport without money has given way to a widespread acknowledgement that bigtime college athletics is a mercenary enterprise.

For many of us who criticized the NCAA and have called for players to be paid and receive workplace protections, the last few years have brought positive developments (and allowed for some guilt-free sports watching).  But, the NIL era raises some troubling questions. 

There’s much to be said about whether college sports can (or should) survive the NIL revolution and about equity in the NIL landscape across schools, sports, genders, etc.  

More broadly, though, the rise of the NIL market provides a window into a concerning trend in how labor is commodified.  The NIL framework means that athletes aren’t paid directly for playing sports—the activity that generates value, that requires tremendous skill, and that defines their role in society.  Instead, the athletes are technically paid for advertising, for content creation, and—above all—for being celebrities. 

It may be that more successful athletes on the court or field will make more money off the court or field.  But that’s not necessarily true.  Perhaps the most notable example here is Louisiana State University gymnast Livvy Dunne, who parlayed unremarkable performances at meets into NIL-era fortune and fame as an Instagram model and influencer.   

Of course, a certain number of the NIL payments are “NIL” in name only.  Many NIL deals are a legal version of what most observers long suspected was going on in bigtime college sports: athletes receiving under-the-table payments and gifts from boosters (ostensibly without the knowledge of coaches or universities).  In those bad old days, players weren’t getting paychecks for their performance, but that didn’t mean that they weren’t getting paid.  The current NIL system might not be so different.  Players aren’t on the university payroll.  Instead, NIL collectives arrange deals for players. The NIL money is used in recruiting and as a means of fielding high-priced teams full of blue-chip prospects.

Nevertheless, athletes still can’t be paid for being athletes.  They can be paid for being advertisers (or being advertised).

To be clear, I don’t mean to suggest that many of the off-court activities that college athletes engage in aren’t “work.”  Rather, I think it’s important to recognize that the work that is technically being rewarded involves building a brand. 

There’s something striking about the NIL framing and the fact that the framework and language continues to insist that the basis for compensation can’t actually be the athletic work itself.  What makes Big Time college athletics such big business is the performance on the field or the court. But, the NIL regime refuses to commodify or compensate for the actual valuable commodity.

The NIL regime, then, illustrates a broader cultural and economic phenomenon.

In a post-industrial internet age, the tech entrepreneur and the app inventor became models for success in US society.  And, as social media use has exploded, the influencer economy has taken hold.  At the same time, we’ve seen the rise and entrenchment of the so-called gig or sharing economy.

In each of these contexts, people are doing work.  But what’s celebrated or identified as central to the enterprise is something entrepreneurial. We all are our own business owners. We are all our own promoters.  On social media, each of us is essentially our own agent, publicist, or press secretary—posting our own ads, statements of purpose, or press releases and trying to frame, or sell, or “curate” our image.

The NIL framework reflects a similar dynamic.

Presented with the obvious injustice of a multi-billion-dollar industry where the workers got nothing, the response was to allow for payment but to continue to devalue the work itself.  It’s an approach consistent with a sort of post-postindustrial labor economy: the market isn’t in the direct goods or services that a worker provides; it’s in the worker’s ability to market.

To the extent that the professionalization of bigtime college athletics is here to stay, the next step should be figuring out a new framework for compensating and regulating the actual athletic labor.  Thankfully, there are any number of professional sports leagues—and professional players associations’ collective bargaining agreements—to look to for examples. 

NIL

New tools help college coaches and GMs determine which players to acquire, which to keep and which to let walk

I’m asking Brian Spilbeler and Drew Borland a question that Boise State coaches, administrators and donors probably asked multiple times last offseason. How much will it cost to keep Ashton Jeanty? But I want to tweak the question. What if Boise State had been in exactly the same situation — with the star back coming […]

Published

on


I’m asking Brian Spilbeler and Drew Borland a question that Boise State coaches, administrators and donors probably asked multiple times last offseason. How much will it cost to keep Ashton Jeanty?

But I want to tweak the question. What if Boise State had been in exactly the same situation — with the star back coming off an excellent sophomore season and expecting a transcendent junior season —  but with the boosted dollar amounts for player pay that have come this offseason as schools prepare to start paying players directly based on the terms of the House v. NCAA settlement?

Borland taps his mouse a few times, and the living spreadsheet on my computer screen changes. I’m still looking at Boise State’s roster going into the 2024 season — and the evaluation of Jeanty is the one teams would have had going into last season — but Borland has adjusted the amount of money in the team budget to $20 million to simulate what a competitor trying to take away Jeanty might offer. 

The total: $722,670.

Knowing what we know now — that Jeanty was the most dominant back in America as a junior — that number is still a bargain, even if it’s probably more than what Boise State had to pay to actually keep Jeanty last year. And it’s the kind of data crunching happening in every major college football program across the country as coaches and personnel officials try to manage their rosters going forward.

Spilbeler and Borland are showing me the product their companies have combined to create to help them manage all this data. Spilbeler works for Tracking Football, which began as a firm that matched documented track data with football recruiting data to help coaches find reliable information to judge players’ athleticism. Tracking Football has evolved into a much larger storehouse of data that builds platforms allow college personnel staffers to compare all manner of performance and evaluation data. Meanwhile, Borland works for SportSource Analytics, which provides data and analytics services to schools and professional teams in various sports. 

The general manager tool they’re demonstrating has rolled out this spring, and it’s an evolution of the product the companies teamed up to create earlier this decade when the loosening of transfer rules created an explosion of demand for a way to quickly cut through the volume of data to identify which transfer portal players could be matches for schools.

It’s also not the only product in this space. Teamworks has created a general manager tool as well to help teams manage their payrolls in the revenue-share era. That product helps schools more on the financial side — allowing them to manage deals and even assisting in payroll services. The Tracking Football/SportSource Analytics collaboration is more of an evaluation tool designed to help schools that now need to run their personnel departments like NFL teams do but must be able to evaluate thousands more players on a smaller budget.

The tool uses Tracking Football’s data plus the FBS and FCS data compiled by SportSource. It also ties in data from subscription services all the schools use. Pro Football Focus data is included for schools that subscribe to PFF. Also, On3 and 247Sports recruiting evaluations are included as well as On3 NIL and roster valuations. 

It’s a college football nerd’s dream, because it allows coaches and personnel staffers to customize the weighting of different data and factors to help them search for players who might fit in their programs. But now it also incorporates NIL valuation data to help those people answer three key questions:

  • Who can we afford to get?
  • Who can we afford to keep?
  • Who can we afford to lose?

“None of what we do is intended to replace you using intuition, you evaluating tape,” Spilbeler said. “It’s a supplement. It’s providing a framework to provide a starting point and help you defend the spend.”

The process begins with deciding what matters. How do you want to spend your budget? Will it mirror an NFL team? Or will the split be customized to your coaching staff’s preferences? Will you bump up the percentage you give your running back room? And if you do, what position group do you take away from?

If you’re seeking players in the transfer portal, recent production probably should matter more. So you might bump up the weight of the recent PFF score over the career PFF score. If you need help at a position now — which is probably why you’re looking in the portal in the first place — you probably want to boost game experience and experience level and you also probably want to weight more heavily whether someone has been an all-conference performer.

Or maybe you have a deep position group and know you probably can’t afford to keep everyone on the roster. Spilbeler and Borland allowed me to play with Florida’s roster since that’s my alma mater, and one of the situations I wanted to examine was how the Gators’ coaches and collective leaders might have decided which edge rushers to keep.

Florida ended the 2024 season with a really deep room at a position most teams need. That meant it probably wasn’t going to be possible to keep everyone. 

Tyreak Sapp led the Gators in sacks with seven. T.J. Searcy, Kamran James and Jack Pyburn looked as if they could be capable SEC starters in 2025. George Gumbs Jr. started his college career as a walk-on receiver at Northern Illinois and had moved to tight end and then defensive end. In his first season at Florida, while still fairly new to the position, he’d finished second on the team in tackles for loss (8) and sacks (5). L.J. McCray, a five-star recruit in the class of 2024, looked the part and made significant progress as a freshman. Justus Boone had logged solid snaps in 2022, missed 2023 because of injury and probably was a victim of the depth in front of him last year.

Most teams would love to have two or three players matching any of those descriptions, which meant some competitive offers were going to be coming for any player considering a transfer. 

I asked Spilbeler and Borland to show me the edge rusher group at the end of the 2024 season. Sapp and Searcy were rated the highest, and McCray, James, Pyburn and Boone were clustered closely together. Gumbs ranked lower, dragged down by his initial recruiting rankings. (Walk-on receivers at Northern Illinois don’t come into college with much hype.) But knowing Gumbs’ story — as Florida coaches obviously do — probably allowed them to make an easy upward adjustment.

As I expected, the Gators probably had to make some difficult choices as the collective made offers for the 2025 season. They kept Sapp, McCray, James and Gumbs. Searcy likely will start at Texas A&M. Pyburn likely will start at LSU. Boone transferred to Arkansas.

This type of situation, Spilbeler said, is why it’s important for staffs to know exactly what matters to them and weight the factors accordingly. That way, when a tough decision has to be made, staffs can decide on the best way to spend their budget. It also helps when a player’s agent is using other offers to drive up the price.

“It’s super tempting to be overly concerned with what representatives are telling you other teams are willing to pay for somebody and let that drive your decision making because you want to compete and you want to win,” Spilbeler said. “But if that’s how you’re going to continue to develop your strategy, I don’t know how long that’ll last.”

Conversely, being able to compare all this data — including across multiple teams or portal entries — should allow staffs to narrow down who they might want to add. And Borland points out that if the tool says that linebacker you like should be worth $250,000 and his agent is only asking $200,000, that’s money saved that can be put toward another player.

“There’s your Moneyball right there,” Borland said.

General managers and coaches across the country are trying to find ways to win on those margins. The tools are coming to help them do it.



Link

Continue Reading

NIL

OSU Track & Field qualifies thirty

STILLWATER – Oklahoma State outdoor track & field has officially qualified 35 athletes for the NCAA West Preliminary Round in College Station, Texas, next week from May 28-31. The top 48 athletes in each individual event qualify for prelims with the top 12 individuals and relays from each of the two regions advancing to the […]

Published

on

OSU Track & Field qualifies thirty

STILLWATER – Oklahoma State outdoor track & field has officially qualified 35 athletes for the NCAA West Preliminary Round in College Station, Texas, next week from May 28-31.

The top 48 athletes in each individual event qualify for prelims with the top 12 individuals and relays from each of the two regions advancing to the NCAA Championships in Eugene, Ore., in June.

The Cowgirls qualified 17 individuals across seven different events with the Cowboys adding 16 individuals in seven events, with both 4×400 Meter Relay squads also making the list. Along with the 35 regional qualifiers, Annie Molenhouse has already qualified for the NCAA Championships in the Heptathlon as one of the top 24 women in the event this season.

On the women’s side, Kalen Goodman (400 Meter Hurdles), Isis Grant (800 Meters), Jinah Mickens-Malik (800 Meters), Kaylie Politza (800 Meters), Aubrey O’Connell (1,500 Meters), Mandeep Sangha (1,500 Meters), Madi Surber (1,500 Meters), Isca Chelangat (5,000 Meters), Victoria Lagat (5,000 Meters), Gentry Turner (5,000 Meters), Josphine Mwaura (10,000 Meters), Grace Ping (10,000 Meters), Maureen Rutoh (10,000 Meters), Emma Robbins (Hammer Throw), Rachel Neaves (Hammer Throw), Johnna Orange (Hammer Throw), Zeddy Chongwo (Long Jump) and the 4×400 Meter Relay will all be competing in College Station with national championship berths on the line.

For the Cowboys, Caio Almeida (400 Meter Hurdles), Ty Cook (800 Meters), Hafez Mahadi (800 Meters), Triston Read (800 Meters), Kian Davis (1,500 Meters), Ayden Granados (1,500 Meters), Laban Kipkemboi (1,500 Meters), Alex Stitt (1,500 Meters), Henry Dover (5,000 Meters), Fouad Messaoudi (5,000 Meters), Brian Musau (5,000 Meters), Ryan Schoppe (5,000 Meters), Adisu Guadie (10,000 Meters), Denis Kipngetich (10,000 Meters), Blair Anderson (Long Jump), Kade Benjamin (High Jump) and the 4×400 Meter Relay squad all qualified in their respective events.

Oklahoma State athletes ranked well outside the top 12 in their events during the regular season routinely outperform their rankings and punch their tickets to the national championships. Just last season, Taylor Roe and Molly Born were ranked No. 18 and 19 in the west region before placing third and fourth at the NCAA Championships for first team All-America honors.

For more information on the Cowboys and Cowgirls, continue to check back with okstate.com.    

Continue Reading

NIL

Charles Barkley heated about NIL at Regions Pro-am | Sports

Auburn basketball and NBA great Charles Barkley had some choice words for the current state of college athletics at the Drummond Company Regions Tradition Pro-am at Greystone Golf and Country Club in Hoover.  “College athletics is so f****d up right now,” said Barkley. ” I don’t know what they’re gonna do to fix this thing. […]

Published

on


Auburn basketball and NBA great Charles Barkley had some choice words for the current state of college athletics at the Drummond Company Regions Tradition Pro-am at Greystone Golf and Country Club in Hoover. 

“College athletics is so f****d up right now,” said Barkley. ” I don’t know what they’re gonna do to fix this thing. The NCAA is just a bunch of idiots. It’s gotten so out of control. The problem you’re gonna have is I don’t know how you’re gonna put toothpaste back in the tube.”

In true Barkley fashion, the NBA on TNT personality had no filter when giving his thoughts on the matter. 

Barkley’s partner Nick Saban has been said to be co-chair of a proposed commission on college athletics led by President Trump. 

“To be honest with you, I don’t know much about this commission,” said Saban. “I don’t know what this commission will do. I think we know what needs to be done. I think we’ve got to figure out who’s got the will to do it. I learned one thing about coaching for all these years, when you get into a subject like this that’s very complex it’s probably not good to talk about it off the cuff. So I’ll find out more about it. If there’s something that I can do to help college football to be better, I’m always gonna be committed to do that. I was committed to do that as a coach to help players be more successful in life. I would continue to do the same thing now.”

While it’s uncertain what the exact solution is to regulating NIL and the transfer portal, Barkley seems to think it’s in the right hands. 

“He’s got his hands full,” said Barkley. “I don’t know how he’s gonna do it. He’s probably the right man for the job. But it’s not that simple as the right man for the job.”

Currently efforts are paused due to current Senate negotiations over legislation. 



Link

Continue Reading

NIL

New tools help college coaches and GMs determine which players to acquire, which to keep …

I’m asking Brian Spilbeler and Drew Borland a question that Boise State coaches, administrators and donors probably asked multiple times last offseason. How much will it cost to keep Ashton Jeanty? But I want to tweak the question. What if Boise State had been in exactly the same situation — with the star back coming […]

Published

on

New tools help college coaches and GMs determine which players to acquire, which to keep ...

I’m asking Brian Spilbeler and Drew Borland a question that Boise State coaches, administrators and donors probably asked multiple times last offseason. How much will it cost to keep Ashton Jeanty?

But I want to tweak the question. What if Boise State had been in exactly the same situation — with the star back coming off an excellent sophomore season and expecting a transcendent junior season —  but with the boosted dollar amounts for player pay that have come this offseason as schools prepare to start paying players directly based on the terms of the House v. NCAA settlement?

Borland taps his mouse a few times, and the living spreadsheet on my computer screen changes. I’m still looking at Boise State’s roster going into the 2024 season — and the evaluation of Jeanty is the one teams would have had going into last season — but Borland has adjusted the amount of money in the team budget to $20 million to simulate what a competitor trying to take away Jeanty might offer. 

The total: $722,670.

Knowing what we know now — that Jeanty was the most dominant back in America as a junior — that number is still a bargain, even if it’s probably more than what Boise State had to pay to actually keep Jeanty last year. And it’s the kind of data crunching happening in every major college football program across the country as coaches and personnel officials try to manage their rosters going forward.

Spilbeler and Borland are showing me the product their companies have combined to create to help them manage all this data. Spilbeler works for Tracking Football, which began as a firm that matched documented track data with football recruiting data to help coaches find reliable information to judge players’ athleticism. Tracking Football has evolved into a much larger storehouse of data that builds platforms allow college personnel staffers to compare all manner of performance and evaluation data. Meanwhile, Borland works for SportSource Analytics, which provides data and analytics services to schools and professional teams in various sports. 

The general manager tool they’re demonstrating has rolled out this spring, and it’s an evolution of the product the companies teamed up to create earlier this decade when the loosening of transfer rules created an explosion of demand for a way to quickly cut through the volume of data to identify which transfer portal players could be matches for schools.

It’s also not the only product in this space. Teamworks has created a general manager tool as well to help teams manage their payrolls in the revenue-share era. That product helps schools more on the financial side — allowing them to manage deals and even assisting in payroll services. The Tracking Football/SportSource Analytics collaboration is more of an evaluation tool designed to help schools that now need to run their personnel departments like NFL teams do but must be able to evaluate thousands more players on a smaller budget.

The tool uses Tracking Football’s data plus the FBS and FCS data compiled by SportSource. It also ties in data from subscription services all the schools use. Pro Football Focus data is included for schools that subscribe to PFF. Also, On3 and 247Sports recruiting evaluations are included as well as On3 NIL and roster valuations. 

It’s a college football nerd’s dream, because it allows coaches and personnel staffers to customize the weighting of different data and factors to help them search for players who might fit in their programs. But now it also incorporates NIL valuation data to help those people answer three key questions:

  • Who can we afford to get?
  • Who can we afford to keep?
  • Who can we afford to lose?

“None of what we do is intended to replace you using intuition, you evaluating tape,” Spilbeler said. “It’s a supplement. It’s providing a framework to provide a starting point and help you defend the spend.”

The process begins with deciding what matters. How do you want to spend your budget? Will it mirror an NFL team? Or will the split be customized to your coaching staff’s preferences? Will you bump up the percentage you give your running back room? And if you do, what position group do you take away from?

If you’re seeking players in the transfer portal, recent production probably should matter more. So you might bump up the weight of the recent PFF score over the career PFF score. If you need help at a position now — which is probably why you’re looking in the portal in the first place — you probably want to boost game experience and experience level and you also probably want to weight more heavily whether someone has been an all-conference performer.

Or maybe you have a deep position group and know you probably can’t afford to keep everyone on the roster. Spilbeler and Borland allowed me to play with Florida’s roster since that’s my alma mater, and one of the situations I wanted to examine was how the Gators’ coaches and collective leaders might have decided which edge rushers to keep.

Florida ended the 2024 season with a really deep room at a position most teams need. That meant it probably wasn’t going to be possible to keep everyone. 

Tyreak Sapp led the Gators in sacks with seven. T.J. Searcy, Kamran James and Jack Pyburn looked as if they could be capable SEC starters in 2025. George Gumbs Jr. started his college career as a walk-on receiver at Northern Illinois and had moved to tight end and then defensive end. In his first season at Florida, while still fairly new to the position, he’d finished second on the team in tackles for loss (8) and sacks (5). L.J. McCray, a five-star recruit in the class of 2024, looked the part and made significant progress as a freshman. Justus Boone had logged solid snaps in 2022, missed 2023 because of injury and probably was a victim of the depth in front of him last year.

Most teams would love to have two or three players matching any of those descriptions, which meant some competitive offers were going to be coming for any player considering a transfer. 

I asked Spilbeler and Borland to show me the edge rusher group at the end of the 2024 season. Sapp and Searcy were rated the highest, and McCray, James, Pyburn and Boone were clustered closely together. Gumbs ranked lower, dragged down by his initial recruiting rankings. (Walk-on receivers at Northern Illinois don’t come into college with much hype.) But knowing Gumbs’ story — as Florida coaches obviously do — probably allowed them to make an easy upward adjustment.

As I expected, the Gators probably had to make some difficult choices as the collective made offers for the 2025 season. They kept Sapp, McCray, James and Gumbs. Searcy likely will start at Texas A&M. Pyburn likely will start at LSU. Boone transferred to Arkansas.

This type of situation, Spilbeler said, is why it’s important for staffs to know exactly what matters to them and weight the factors accordingly. That way, when a tough decision has to be made, staffs can decide on the best way to spend their budget. It also helps when a player’s agent is using other offers to drive up the price.

“It’s super tempting to be overly concerned with what representatives are telling you other teams are willing to pay for somebody and let that drive your decision making because you want to compete and you want to win,” Spilbeler said. “But if that’s how you’re going to continue to develop your strategy, I don’t know how long that’ll last.”

Conversely, being able to compare all this data — including across multiple teams or portal entries — should allow staffs to narrow down who they might want to add. And Borland points out that if the tool says that linebacker you like should be worth $250,000 and his agent is only asking $200,000, that’s money saved that can be put toward another player.

“There’s your Moneyball right there,” Borland said.

General managers and coaches across the country are trying to find ways to win on those margins. The tools are coming to help them do it.

Continue Reading

NIL

Maria José Marin and Coach Taylor discuss Marin's NCAA individual title

1

Published

on

Maria José Marin and Coach Taylor discuss Marin's NCAA individual title


Continue Reading

NIL

Charles Barkley heated about NIL at Regions Pro

Auburn basketball and NBA great Charles Barkley had some choice words for the current state of college athletics at the Drummond Company Regions Tradition Pro-am at Greystone Golf and Country Club in Hoover.  “College athletics is so f****d up right now,” said Barkley. ” I don’t know what they’re gonna do to fix this thing. […]

Published

on

Charles Barkley heated about NIL at Regions Pro

Auburn basketball and NBA great Charles Barkley had some choice words for the current state of college athletics at the Drummond Company Regions Tradition Pro-am at Greystone Golf and Country Club in Hoover. 

“College athletics is so f****d up right now,” said Barkley. ” I don’t know what they’re gonna do to fix this thing. The NCAA is just a bunch of idiots. It’s gotten so out of control. The problem you’re gonna have is I don’t know how you’re gonna put toothpaste back in the tube.”

In true Barkley fashion, the NBA on TNT personality had no filter when giving his thoughts on the matter. 

Barkley’s partner Nick Saban has been said to be co-chair of a proposed commission on college athletics led by President Trump. 

“To be honest with you, I don’t know much about this commission,” said Saban. “I don’t know what this commission will do. I think we know what needs to be done. I think we’ve got to figure out who’s got the will to do it. I learned one thing about coaching for all these years, when you get into a subject like this that’s very complex it’s probably not good to talk about it off the cuff. So I’ll find out more about it. If there’s something that I can do to help college football to be better, I’m always gonna be committed to do that. I was committed to do that as a coach to help players be more successful in life. I would continue to do the same thing now.”

While it’s uncertain what the exact solution is to regulating NIL and the transfer portal, Barkley seems to think it’s in the right hands. 

“He’s got his hands full,” said Barkley. “I don’t know how he’s gonna do it. He’s probably the right man for the job. But it’s not that simple as the right man for the job.”

Currently efforts are paused due to current Senate negotiations over legislation. 

Continue Reading

Most Viewed Posts

Trending