American Communications Construction (ACC) and Aloha Beauty Lounge have extended their primary sponsorship of NHRA Top Fuel driver Tony Schumacher through 2032. This partnership ensures Schumacher will continue racing the No. 15 Top Fuel dragster for Rick Ware Racing, aiming to add to his record of 88 event wins and eight championships. Both sponsors are committed to investing resources for competitive success starting in 2026. Schumacher praised the alignment of values with the sponsors, emphasizing a shared commitment to family and teamwork. As the NHRA prepares for its 75th season, Schumacher looks forward to capitalizing on this stability in his racing career.

By the Numbers

• Schumacher aims to secure additional wins to his current total of 88.
• He has achieved eight championships in his racing career.

State of Play

• Schumacher will collaborate with renowned crew chief Jim Oberhofer this season.
• Teammate Clay Millican, another top driver, adds depth to the racing lineup.

What’s Next

The NHRA Mission Foods Drag Racing Series will kick off its 75th season with the NHRA Gatornationals on March 5-8, 2026. With a strengthened team structure and strategic investments, Schumacher is positioned to contend for additional championships.

Bottom Line

The long-term sponsorship extension reflects a serious commitment to excellence in NHRA racing, enhancing Schumacher’s chances of further cementing his legacy as one of the sport’s greatest drivers.

(TestMiles) – I’ve covered racing long enough to know that most people don’t actually understand how drivers get to NASCAR. The mythology says talent rises, sponsors appear, and everything works out. Reality is messier, quieter, and usually dictated by access. That’s why this caught my attention.

Ram isn’t just returning to NASCAR. It’s using entertainment as a scouting tool, a marketing platform, and a filter for something far harder to measure than lap times. Heart. Grit. Composure under pressure. Race For The Seat isn’t about discovering a driver who already made it. It’s about watching someone become one in real time.

That’s worth your time, even if you’ve never watched a full NASCAR Truck Series race.

Why does this matter right now?

Motorsports is at an inflection point. Costs are high, sponsorships are concentrated, and traditional ladders are narrowing. At the same time, audiences are fragmenting. Younger fans don’t discover racing through Sunday broadcasts alone anymore. They find it through clips, personalities, behind-the-scenes access, and stories that feel human rather than institutional.

Ram understands this moment. Instead of simply fielding trucks and hoping fans notice, it’s turning the return to NASCAR into a narrative event. Race For The Seat makes the process visible. Fifteen drivers. One opportunity. Eight episodes. No illusion that the path is easy or fair.

This matters to fans because it restores context. Racing stops being abstract and starts looking like work again. It matters to aspiring drivers because it reframes access. And it matters to brands because it shows how motorsports relevance can be rebuilt without pretending it’s still 1997.

How does it compare to rivals or alternatives?

Other manufacturers return to racing quietly. Press releases, paint schemes, sponsor decks. All necessary. All familiar. What Ram is doing here is different.

Instead of talking about heritage alone, it’s manufacturing relevance through participation. Ford and Chevrolet dominate the Truck Series through continuity. Ram is re-entering by disruption. Not technical disruption on the track, but cultural disruption around it.

Reality competition isn’t new. Racing documentaries aren’t new. What’s unusual is tying an actual factory-backed seat to an open competition and broadcasting the process before the season even begins. This isn’t simulated. The outcome matters. Someone wins. Someone doesn’t.

That’s a sharper hook than most traditional motorsports marketing, and it acknowledges that modern audiences want to see the work, not just the trophy.

Who is this for and who should skip it?

This series isn’t just for diehard NASCAR fans. It’s for people who like competition, pressure, and watching individuals tested in unfamiliar environments. If you enjoy sports documentaries, talent competitions, or behind-the-scenes business storytelling, this fits.

It’s also clearly for Ram’s core audience. Truck owners value toughness, endurance, and function over polish. Race For The Seat leans into that mindset. No glamour shots. No shortcuts. Just people being evaluated under stress.

Who should skip it? Anyone expecting scripted drama or manufactured conflict. This isn’t that. The tension comes from reality. From knowing that only one person walks away with a career-altering opportunity.

What is the long-term significance?

Zooming out, this signals a broader shift in how brands and motorsports may intersect going forward. Access, transparency, and storytelling are becoming as important as outright performance metrics. Not instead of them. Alongside them.

Ram’s return to NASCAR isn’t framed as nostalgia. It’s framed as relevance. By the time the winning driver lines up in Daytona in 2026, fans won’t just recognize the truck. They’ll recognize the person inside it.

That’s powerful. And it suggests a future where motorsports doesn’t just crown champions, but introduces them.

In the high-octane world of stock car racing, where fortunes are made and lost at 200 mph, a bombshell rumor is revving up the engines of speculation: the France family, the iron-fisted stewards of NASCAR since its dusty beginnings in 1948, might finally be eyeing the exit ramp.

–by Mark Cipolloni–

Valued at a staggering $5 billion by Goldman Sachs back in 2023, the empire that Bill France Sr. built from beachside bootlegger races could be up for grabs—just weeks after a bruising legal defeat and settlement that exposed cracks in the family’s once-unassailable control.

The spark? A landmark antitrust lawsuit filed by Michael Jordan’s 23XI Racing and Front Row Motorsports, which accused NASCAR of monopolistic practices and unfair charter agreements. The case, settled in December 2025 for undisclosed terms, didn’t just cost the France family millions—it peeled back the curtain on internal frustrations, with leaked texts revealing NASCAR execs like Steve Phelps dismissing team demands as “insanity” and threatening to revoke charters. Adding fuel to the fire, Phelps announced his resignation as commissioner on January 6, 2026, leaving the sport’s leadership in limbo and fans howling for change.

Insiders whisper that the fallout has pushed the Frances—led by 81-year-old Jim France and his niece Lesa France Kennedy—to consider outside investors or even a full sale. Puck News reported on January 9 that media giants and private equity sharks are circling, with names like Liberty Media (owners of Formula 1), TKO (UFC and WWE), Ares, Arctos, and Sixth Street in the mix. This isn’t the first pit stop for sale rumors; back in 2018, the family flirted with Goldman Sachs on a potential deal but backed off. Now, with team valuations skyrocketing and revenues from a new $7.7 billion media deal on the horizon, the timing feels ripe—or desperate, depending on who you ask.

Picture this: It’s a crisp January morning in Daytona, the spiritual heart of NASCAR, where the ghosts of legends like Dale Earnhardt still echo in the grandstands. Jim France, the reclusive patriarch who’s rarely seen without his signature sunglasses, huddles with advisors in a sleek boardroom overlooking the tri-oval. The lawsuit’s sting lingers—teams like 23XI demanded equity stakes, and while the settlement included evergreen charters and revenue tweaks, it didn’t heal the divide. “The France family’s commitment to keeping NASCAR private is being tested after these turbulent months,” noted Sports Business Journal, highlighting fan backlash, declining attendance, and a sense that the sport’s golden era is fading.

On social media, the rumor mill is overheating. Fans and insiders alike are buzzing: “Merry Christmas to everyone who wanted the France family to sell,” quipped a Reddit thread, while X users like @DavidfromMd2 demanded, “When does the France Family announce the sale of NASCAR?” Even team owners are intrigued; Race Team Alliance’s Jonathan Marshall hinted during the lawsuit that squads might bid for equity, turning NASCAR into a more collaborative beast. But not everyone’s cheering—some fear a corporate takeover could dilute the sport’s gritty, American roots, with one X poster warning, “Screw Red Bull, at least these owners are American.”

Dig deeper, and the plot thickens. NASCAR’s CFO testified in court about $400 million in distributions to the France family from 2021-2024, mostly for taxes under their S-Corp setup. Critics call it “wetting their beak” like a mafia cut, with one fan labeling it “pure mafia right there.” And Jim France’s own salary? A cool $3.5 million annually, per his testimony. With charters now fetching nine figures and international expansion lagging, could private equity inject the cash needed for a global push—or just strip-mine the sport for profits?

Yardbarker speculates the Frances might seek “strategic partners” like real estate firms to develop tracks, avoiding a full handover. But The Express reports Jim France is pondering a historic move post-settlement, potentially selling stakes to ease the pressure. Phelps himself floated equity sales in February 2025, signaling the family might bend for the first time.

As the 2026 season looms, with the Clash at the Coliseum just weeks away, the question hangs like exhaust smoke: Will the France dynasty hold the wheel, or hand over the keys to a new era? One thing’s certain—in NASCAR, rumors travel faster than the cars. Stay tuned; this story’s got more laps to run.

In the heart of NASCAR’s off-season buzz, Richard Childress Racing (RCR) has locked in one of its most consistent performers for another year. On January 9, 2026, the Welcome, North Carolina-based team announced that Austin Hill (pictured) will return to pilot the No. 21 Chevrolet in the NASCAR O’Reilly Auto Parts Series (Xfinity Series) for his fifth consecutive season.

–by Mark Cipolloni–

The news came wrapped in a multi-year partnership extension with Bennett Family of Companies, the anchor primary sponsor that’s been with Hill since his rookie campaign with RCR in 2022. Bennett Transportation & Logistics will once again deck out the No. 21 car in its signature livery, continuing a collaboration that’s proven mutually beneficial both on the track and in the boardroom.

Hill, the Winston, Georgia native, has built an impressive resume during his time at RCR. He’s captured the 2023 regular season championship, qualified for the Playoffs in every one of his four seasons with the team, and racked up 14 wins since 2022—including a standout performance in 2025 that saw him secure four victories and lock the No. 21 into the Championship 4 via owner points after his Talladega triumph.

His dominance on drafting-style tracks has even eclipsed records once held by NASCAR Hall of Famers Dale Earnhardt and Tony Stewart.

“We’ve built something special both on and off the track with Bennett Transportation and Logistics,” Hill said in the announcement. “Thank you to Marcia, Lynette and everyone at Bennett Family of Companies for their partnership and friendship over the years. It means a lot to have their support, as well as the support of Richard Childress, Danny Lawrence and everyone at Richard Childress Racing and ECR Engines as I continue to grow in my career.”

The partnership with Bennett isn’t just about paint schemes—it’s a strategic alliance. The Georgia-headquartered, woman-owned company (WBENC-certified) has leveraged its NASCAR involvement to boost customer relationships, promote safety culture, recruit drivers, and spark new business growth in trucking, specialized logistics, and more. With over 4,625 drivers/owner-operators and a nationwide network, Bennett sees the No. 21 program as a rolling showcase of teamwork and performance.

Lynette Mathis, vice president of Bennett Family of Companies, echoed the enthusiasm:

“We are proud to continue our partnership with Richard Childress Racing and Austin Hill in 2026. Bennett customers, drivers, agents and employees continue to find value in the relationship. We love watching the No. 21 Bennett Transportation & Logistics Chevrolet on the track and seeing the sense of community it creates within our company. Our partnership with RCR and Austin Hill continues to reflect the teamwork, performance and professionalism that define success in both racing and transportation and complex logistics.”

RCR president Mike Verlander highlighted the shared values driving the long-term commitment:

 “The Bennett Family of Companies’ long-standing partnership with Richard Childress Racing is a testament to our shared core values and we are thrilled to welcome them back to the No. 21 team for their fifth consecutive year of partnership. Bennett has done an exceptional job integrating our racing program into their broader business strategy. We look forward to continuing the momentum we have built over the last four years.”

With Hill confirmed alongside defending series champion Jesse Love in the No. 2 Chevrolet, RCR’s O’Reilly Auto Parts Series lineup remains unchanged heading into 2026—no driver swaps needed after a strong showing last season. In the Cup Series, veterans Austin Dillon (No. 3) and Kyle Busch (No. 8) round out a stable team ready to chase more checkered flags.

The green flag for the 2026 season drops soon: The United Rentals 300 at Daytona International Speedway kicks things off on Saturday, February 14, airing live on The CW Network at 5 p.m. ET. For Hill and the No. 21 squad, it’s another shot at turning strong momentum into that elusive series championship—backed by a sponsor and team that believe in the driver and the dream. Stay tuned; the road to Victory Lane looks promising.

Former ARCA Menards Series winner Austin Green (No. 82 PRG Chevrolet) led the way on the second and final day of the ARCA Menards Series annual pre-race practice at Daytona International Speedway. Green timed in at 49.202 seconds/182.919 miles per hour. 

Green’s lap was just 0.002 seconds quicker than reigning ASA STARS National Tour super late model champion Cole Butcher (No. 30 Rette Jones Racing Ford). Butcher’s lap of 49.204 seconds/182.912 miles per hour was just in front of the Kitzmiller duo, reigning ARCA Menards Series East champion Isaac (No. 79 A.L.L. Construction / Carter CAT Chevrolet), and his father Jason (No. 97 A.L.L. Construction / Carter CAT Chevrolet). Isaac timed in at 49.217 seconds/182.864 miles per hour in his first-ever laps in the draft, while Jason was just behind at 49.230 seconds/182.815 miles per hour. 

NASCAR Craftsman Truck Series regular Gio Ruggiero (No. 18 JBL Toyota) was fifth quickest on Saturday at 49.261 seconds/182.700 miles per hour. 

Mini Tyrell (No. 17 Cook Racing Technologies Chevrolet), Taylor Reimer (No. 77 Spire Motorsports Chevrolet), Carson Brown (No. 82B PRG Chevrolet), Nolan Wilson (No. 69 Kimmel Racing Ford) and his teammate Alli Owens (No. 69 Kimmel Racing Ford) rounded out Saturday’s top ten. 

Gus Dean (No. 25 Nitro Motorsports Toyota) set the fastest lap of the weekend on Friday, running in a tight six-car draft with his teammates at the end of the day. Dean’s lap at 48.744 seconds/184.638 miles per hour was nearly a half-second quicker than the lap Green turned on Saturday. The top seven speeds of the weekend were set on Friday, with the remainder of the weekend’s top ten speeds turned on Saturday. 

Saturday’s activities were only slowed for track inspections and debris, but Friday’s action was stopped twice for accidents on the racetrack. The first was for Amber Balcaen (No. 24 Sigma Performance Services Ford), who spun exiting the tri-oval after debris punctured her left rear tire. Balcaen’s car had heavy nose damage and was done for the weekend, although she did return to the track in the backup car. The second incident on Friday happened exiting turn two when Bob Martin (No. 52 Martin Racing Toyota) lost control and made slight contact with the outside wall, damaging the left rear of the car. Martin was also uninjured in the crash. 

The 2026 ARCA Menards Series season revs into action on Saturday, February 14 with the 64th annual Daytona ARCA 200 at Daytona International Speedway. The race will be televised live on FOX starting at noon ET; the race will also be broadcast live on SiriusXM NASCAR Radio Channel 90 and on select MRN Radio affiliates nationwide. 

For live Timing & Scoring data for all on-track activity, please visit ARCARacing.com; follow @ARCA_Racing on X (formerly Twitter) for up-to-the-minute updates. 

ARCA PR

With just over a month to go until the NASCAR O’Reilly’s Auto Parts Series gets underway in Florida with the United Rentals 300 at Daytona International Speedway, Richard Childress Racing has confirmed that 2023 regular season champion Austin Hill is back.

The 31-year-old will return behind the wheel of the No. 21 Chevrolet for a fifth season in a row in search of the team’s seventh championship, while he’ll also be looking to add to his 14 series wins to date.

Furthermore, the team’s announcement also added that Bennett Transportation & Logistics would be returning as a part of its multi-year partnership to serve as Hill’s anchor primary sponsor.

“We’ve built something special both on and off the track with Bennett Transportation and Logistics,” Hill said. “Thank you to Marcia, Lynette and everyone at Bennett Family of Companies for their partnership and friendship over the years.

“It means a lot to have their support, as well as the support of Richard Childress, Danny Lawrence and everyone at Richard Childress Racing and ECR Engines as I continue to grow in my career.”

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RCR president Mike Verlander also released a statement, saying, “The Bennett Family of Companies’ long-standing partnership with Richard Childress Racing is a testament to our shared core values and we are thrilled to welcome them back to the No. 21 team for their fifth consecutive year of partnership.

“Bennett has done an exceptional job integrating our racing program into their broader business strategy. We look forward to continuing the momentum we have built over the last four years.”

Hill will be hoping to continue his impressive winning streak in 2026, having recorded at least two victories in each of his last four seasons, never finishing lower than sixth in the driver standings after going full-time.

A championship, however, continues to elude him, having come closest in 2024 when he finished fourth, while JR Motorsports’ Justin Allgaier took the silverware.

Last season, despite Hill’s four wins, including two at Talladega Superspeedway, he failed to make the final four, where teammate Jesse Love pulled off a shocking upset to beat JRM’s Connor Zilisch to the title. This came after Zilisch had won 10 races in what was just his first full-time season, while Love was credited with two wins, including the finale at Phoenix Raceway.

With both Love and Hill now confirmed as RCR’s representatives in the O’Reilly’s Series for 2026, it means that, along with Austin Dillon and Kyle Busch in the Cup Series, the team has not made any driver swaps this offseason.

The latter two are set to return behind the wheel sooner than their RCR compatriots, with the non-points scoring Cook Out Clash at Bowman Gray Stadium set to kick off the Cup Series season on February 1. Barring any as yet unconfirmed changes, Zilisch will make his Trackhouse Racing debut at “The Madhouse” as he makes the move to full-time Cup Series racing.