In today’s high-octane world of motorsport, teams are leveraging cutting-edge AI tools to bring fans closer to the action than ever before.

From behind-the-scenes insights to real-time race updates, artificial intelligence is helping squads craft immersive, personalized experiences. By tapping into three key CapCut tools—AI Voice Generator, AI Video Upscaler, and Text-to-Speech—teams are transforming their digital playbooks and redefining fan engagement.

Revving Up Engagement with AI Voice Generators

When a pit crew radio call becomes part of the broadcast, authenticity matters. Teams now harness the AI Voice Generator to craft lifelike, emotion-infused commentaries and driver interviews.

• Produce custom voiceovers that match each driver’s unique tone and style.
• Instantly localize messages for global audiences by cloning familiar announcers.
• Automate thank-you messages after virtual meet-and-greets, keeping fans excited long after the checkered flag.

By blending real recordings with AI-tuned voice models, squads maintain that human edge while scaling outreach across multiple platforms.

Zooming Clarity with AI Video Upscalers

Footage shot from onboard cameras or fan zones often suffers from compression or low resolution—but fans expect cinematic quality. Enter the AI Video Upscaler, a neural network that brings pixelated clips into crystal-clear focus.

• Enhance historic race highlights for social-media throwbacks.
• Sharpen live pit-lane streams even under poor network conditions.
• Create slow-motion replays with stunning detail, revealing brake dust and tire smoke like never before.

By repurposing existing library clips and live feeds through AI, teams stretch their creative budgets and deliver premium visuals across every digital channel.

Multi-Lingual Cheers: Text-to-Speech in the Fast Lane

Global fanbases demand instant updates in their native tongue. With CapCut’s Text-to-Speech, pit walls can convert written messages—race results, safety alerts, or trivia—into polished audio in dozens of languages.

• Automate pre-race briefings in five seconds, straight from the team’s content management system.
• Overlay real-time captions and voice alerts during temperature or weather warnings.
• Deliver voice-driven newsletters and podcast teasers without hiring additional talent.

This seamless TTS integration ensures every follower, whether in Tokyo or Texas, feels part of the action.

Bringing It All Together for better fan engagement

By combining AI-generated voices, upscaled visuals, and dynamic text-to-speech, racing teams are building truly interactive fan ecosystems:

1. Launch race-day microsites with multilingual audio guides.
2. Feed social channels with high-res highlights and behind-the-scenes clips.
3. Run chatbots that respond to fan queries in natural-sounding speech.

The result? A 360-degree digital spectator experience that matches the thrill of the racetrack itself.

As tech advances and neural networks get smarter, auto racing’s next lap will be defined by even deeper, more personalized AI interactions. Whether you’re a die-hard follower or a casual viewer, the roar of engines will be accompanied by voices and visuals crafted by some of today’s most exciting AI tools. Strap in—fan engagement has never moved this fast.

Michael Jordan told Bubba Wallace he was “proud” and would have “a drink or two” in his honor after missing the biggest win of his NASCAR career. 

Wallace claimed a dramatic win in the Brickyard 400, one of the sport’s Crown Jewel races, as he overcame a cruel setback to hold his nerve after two late restarts.

Wallace shared an emotional moment with his wife and son after the race and also sent a clear message to his haters – but team co-owner Jordan was not among those there to see it.

The NBA legend, who’s 23XI Racing team is currently embroiled in an antitrust lawsuit with NASCAR, attends several races each year but was not at Indianapolis Motor Speedway.

But he was watching from afar and shared a phone call with Wallace to congratulate him after snapping his 100-race winless streak dating back to September 2022 and also locking his No.23 car into the Cup Series Playoffs.

Asked on TNT Sports’ postrace show what Jordan said to him, Wallace revealed: “He was just so proud. I said I wish you were here for it, he was like, he’s going to have a drink or two for me tonight. So we’ll be celebrating together in spirit.” 

Speaking on the track immediately after the race, Wallace hailed all involved at 23XI Racing for their role in the success. He said: “That adrenaline rush is crazy, because I’m coming off that right now. And I am worn out. But I just want to thank everybody behind me right here.

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“All these guys, all these men and women at Airspeed for making this possible. And I don’t see my wife and my kid, but welcome to Victory Lane, Becks. That’s pretty cool. Officially, Daytona was Daytona, but to overcome so much, thank you. And to put these people here in Victory Lane, that’s what it’s about.

“Unbelievable. To win here at the Brickyard, knowing how big this race is, knowing all the noise that’s going on in the background, to set that all aside as a testament to these people here on this 23 team, it’s been getting old running on the cut line.” 

Ty Dillon’s incredible underdog run has come to an end, with a single driver denying him in the $1 million in-season bracket challenge at Indianapolis Motor Speedway.

Dillon faced Ty Gibbs in the finals in a battle of the ‘Tys’ over the $1 million prize. Dillon had begun the event as the bottom seed before making an unlikely run through the challenge, winning every David vs. Goliath battle in front of him.

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Unfortunately for him, the Cinderella story came to an end at IMS as Gibbs snagged the trophy and the monetary prize. Gibbs had the advantage from the start, starting fifth while Dillon was mired deep in the field.

Ty Dillon, Kaulig Racing Chevrolet

While Gibbs’ race didn’t go very well in the end, Dillon’s race went worse. He sustained nose damage in a restart stack-up during the second stage, eventually falling three laps down.

When the event was red-flagged for rain with just four laps to go, Gibbs was running 19th, while Dillon remained three laps behind in 30th. Dillon had faced tough odds late in previous rounds, but there was no miraculous comeback this time.

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“Disappointing, obviously, but things like that happen and you can’t predict everything,” said Dillon, who reflected on what could have been. “That’s what has been so cool about this in-season challenge for everybody. I just hate that we didn’t get to give them a run for it there. I don’t think they would say as a team that they had the best day either.

“I think if all things are equal and we don’t knock the nose off on that restart, we are probably sitting in a pretty good position to put some pressure on him and race him out pretty solid. The first-half of the race, we were okay, and then we had a bad run there at the end of Stage One. So, I think we were going to be able to get the car back right and challenge him, but it just didn’t work out that way and it’s disappointing. Something happened where it knocked off all the air duct, and pinched off the air so the motor wouldn’t run down the straightaways. Then you are just kind of riding for the rest of the day.”

Gibbs and the No. 54 Joe Gibbs Racing team went on to finish 21st on their way to winning the tournament, while Dillon crossed the line in 28th. He had to be careful in the chaotic double overtime, nearly getting collected in a late-race crash.

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“It’s great,” said Gibbs. “Want to first say, all glory to God. And, $1 million is a lot of money so I’m going to donate $10,000 to whichever charity Ty Dillon wants to give to. It’s his choice. But we had a fast SAIA Toyota Camry. Didn’t end up where we wanted to in the end. We just lost track position and was out of the way to win the race. Had to play it a little but safe but I want to thank everyone at Joe Gibbs Racing, Ray (Raymond Ramu, executive vice president and chief customer officer, SAIA LTL Freight), Fritz (Fredrick Holzgrefer, president and chief executive officer, SAIA LTL Freight), Dave Gellen (Monster Energy), Tom Norwood (Monster Energy), Mitch Covington (Monster Energy), Rodney (Monster Energy), everyone a part of it. Thank you to TNT and NASCAR for this opportunity. It’s awesome to win it!”

Photos from Indianapolis – Race

Ty Gibbs, Joe Gibbs Racing Toyota

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Chase Briscoe, Joe Gibbs Racing Toyota, Bubba Wallace, 23XI Racing Toyota

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Chase Briscoe, Joe Gibbs Racing Toyota, Bubba Wallace, 23XI Racing Toyota

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Denny Hamlin, Joe Gibbs Racing Toyota, William Byron, Hendrick Motorsports Chevrolet

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Kyle Larson, Hendrick Motorsports Chevrolet

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Denny Hamlin, Joe Gibbs Racing Toyota

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Kyle Busch, Richard Childress Racing Chevrolet

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Bubba Wallace, 23XI Racing Toyota

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William Byron, Hendrick Motorsports Chevrolet

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Katherine Legge, Chevrolet

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Kyle Larson, Hendrick Motorsports Chevrolet, Ty Gibbs, Joe Gibbs Racing Toyota

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Erik Jones, LEGACY MOTOR CLUB Toyota

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AJ Allmendinger, Kaulig Racing Chevrolet

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Joey Logano, Team Penske Ford

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Chase Briscoe, Joe Gibbs Racing Toyota

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Michael McDowell, Spire Motorsports Chevrolet

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Chase Elliott, Hendrick Motorsports Chevrolet

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Bubba Wallace, 23XI Racing Toyota

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Ty Dillon, Kaulig Racing Chevrolet

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Katherine Legge, Chevrolet

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Chase Briscoe, Joe Gibbs Racing Toyota

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Michael McDowell, Spire Motorsports Chevrolet

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Carson Hocevar, Spire Motorsports Chevrolet

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Austin Dillon, Richard Childress Racing Chevrolet

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Ryan Preece, Roush Fenway Keselowski Racing Ford

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Christopher Bell, Joe Gibbs Racing Toyota

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Cody Ware, Rick Ware Racing Ford

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Kyle Larson, Hendrick Motorsports Chevrolet

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Kyle Larson, Hendrick Motorsports Chevrolet

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Tyler Reddick, 23XI Racing Toyota

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Christopher Bell, Joe Gibbs Racing Toyota

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Bubba Wallace, 23XI Racing Toyota

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Bubba Wallace, 23XI Racing Toyota

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Bubba Wallace, 23XI Racing Toyota

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Bubba Wallace, 23XI Racing Toyota

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Bubba Wallace, 23XI Racing Toyota

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Bubba Wallace, 23XI Racing Toyota

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Bubba Wallace, 23XI Racing Toyota

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Bubba Wallace beats Kyle Larson to win Brickyard 400 in double overtime

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Bubba Wallace shared an emotional moment with his family shortly after securing the biggest win of his NASCAR Cup Series career.

On Sunday, Wallace narrowly fended off Kyle Larson in the final laps of the Brickyard 400 en route to snapping his 100-race winless streak. The 31-year-old encountered no shortage of obstacles on the way, as he managed to overcome two late restarts, a rain delay and fuel concerns before coasting down victory lane at Indianapolis Motor Speedway.

“Oh my gosh, man. I’m just so proud of this team,” Wallace said immediately following his first win at one of the four crown jewel races. “That adrenaline rush is crazy because I’m coming off that right now. And I am worn out. But I just want to thank everybody behind me right here. All these guys, all these men and women at Airspeed for making this possible.

“I don’t see my wife and my kid, but welcome to Victory Lane, Becks. That’s pretty cool. Officially, Daytona was Daytona, but to overcome so much, thank you. And to put these people here in Victory Lane, that’s what it’s about. It’s about these people that continue to push in me, believe in me. And man, just so proud. I appreciate all you guys. Thank you.”

Moments later, Wallace was greeted by his son Becks and wife Amanda Carter, who struggled to fight back tears as she embraced her husband. Upon being handed his child, the No. 23 Toyota driver triumphantly raised him in the air as fans gathered in the main grandstands showered down cheers.

After handing Becks back to Amanda, Wallace was asked what this victory meant to him. “Unbelievable,” he replied. “To win here at the Brickyard — knowing how big this race is, knowing all the noise that’s going on in the background — to set that all aside is a testament to these people here on this 23 team. It’s been getting old running on the cut line.”

Though Wallace conceded that he’s aware of the outside criticism that arose during his lengthy winless streak, the Mobile, Alabama native asserted that it doesn’t affect him in the slightest.

“It don’t matter. I’m already winning at life,” he declared. “I got the best wife, the best kid. People are always going to say something. I am excited to see how far the goalposts move, so I get to go and chase that now.”

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During the 2024 Cup Series season, Amanda went into labor the night of September 28 — one day before her husband was set to compete in the Hollywood Casino 400. Wallace jetted to North Carolina to be by his wife’s side before returning to Kansas Speedway and placing 17th in the Cup Series race. Afterwards, he flew back to the Tar Heel State and got to meet Becks for the first time.

Since welcoming Becks into the world, Wallace revealed that his priorities in life have completely flipped. “Coming into this year, we’ve had a lot of good things happen off the racetrack. Baby boy being born,” he said while making an appearance on CBS Mornings.

“So it’s a nice perspective shift, a mentality shift to where — I say this in the most positive way — but nothing else matters anymore besides being a great father, being a great husband, being a great family man.

“Everything else kind of settles in second. And I think prior to that, it was always racing first. And I’ve missed out on a lot of good memories and opportunities by putting that first, and causing a lot of stress from within or the people surrounding me. I don’t hate to say it, but it took having a kid to realize there’s so much more to life.”

Race Winner: Bubba Wallace of 23XI Racing (Toyota)

Stage 1 Winner: Chase Briscoe of Joe Gibbs Racing (Toyota)

Stage 2 Winner: Ryan Blaney of Team Penske (Ford)

Beard Motorsports Finish:           

● Jesse Love Jr. (Started 35th, Finished 24th / Running, completed 167 of 168)

Notes:                 

● Love made his fourth career Cup Series start and second with Beard Motorsports from 35th on the grid. He held that relative position over the opening green-flag run of the race, which ended on lap 19 when the spinning car of Ross Chastain brought out the first caution flag of the day. Love reported being a little tight in traffic during the opening run but overall felt pretty happy with the handling of the No. 62 C4 Ultimate Energy Chevrolet. He pitted for four tires and fuel before restarting 32nd on lap 23.

● After dropping a pair of positions on the ensuing restart, Love climbed to 27th by the end of Stage 1 on lap 50, reporting that as more and more rubber was laid down on the racing surface, he felt the track was “coming to us.” Love pitted for four tires and fuel during the stage break, again reporting he was happy with the car’s balance.

● Stage 2 went green with Love in the 32nd spot, from where he advanced steadily to 19th by the time he pitted under green for four tires and fuel on lap 80, 20 laps ahead of the second stage break. He rejoined the race in 31st, one lap down, with the top 16 cars yet to make their green-flag stops. Love reported still being a tad tight in traffic but also still feeling good with the overall handling of the No. 62 Chevrolet.

● The caution flag flew on lap 90, 10 laps ahead of the stage break, with Love running 25th. He found himself in 24th, the first car a lap down, as cars throughout the field employed varying pit strategies during the caution. The No. 62 team opted to stay out on track as it was in position to earn the “lucky dog” free pass back onto the lead lap if Love could hold his spot over the final laps of the stage. The race returned to green on lap 96, with four laps to go in the stage, and from there Love couldn’t hold off a handful of cars that did pit and restarted on fresh tires. He finished Stage 2 in 27th, one lap down.

● Love started the final stage 27th, the third car one lap down, and drove up to 25th when he came down pit road for a two-tire, green-flag stop on lap 140. Rain that wetted a portion of the track brought out the red flag with four laps to go in regulation. When the race went back to green for the first attempt at a green-white-checkered finish on lap 161, Love restarted 25th and emerged from multicar mayhem on that lap with slight front-end damage and was able to continue. He restarted 23rd for the second attempt at a green-white-checkered finish on lap 166 and took the checkered flag in 24th, his best finish in four career Cup Series starts, all this season.

Race Notes:        

● Bubba Wallace won the Brickyard 400 to score his third career NASCAR Cup Series victory, his first of the season and his first at Indianapolis. His margin of victory over second-place Kyle Larson was .222 of a second.

● There were six caution periods for a total of 30 laps.

● Only 22 of the 39 drivers in the race finished on the lead lap.

● Chase Elliott remains the championship leader after Indianapolis with a four-point advantage over second-place William Byron.

Jesse Love Jr., driver of the No. 62 C4 Ultimate Energy Chevrolet:

“It absolutely smoked us getting trapped a lap down pretty early. We short-pitted trying to gain some track position under caution. But unfortunately a caution came out right before the stage break and that knocked us a lap down. Yeah, super unfortunate that happened but I felt like we could have somehow battled back into the top-20. We had a good bit of speed and I felt like we had the right strategy after that. Just a bummer that happened early on, but still a really cool day in the Cup car and we felt competitive.”

Next Up:

Beard Motorsports is scheduled to make its next appearance at the Aug. 23 Coke Zero Sugar 400 NASCAR Cup Series race at Daytona (Fla.) International Speedway. Driver and sponsor information are to be announced.

Beard Motorsports PR

Baseball is coming to Bristol — and historic attendance is expected.

The MLB Speedway Classic between the Cincinnati Reds and Atlanta Braves at Bristol Motor Speedway will break the all-time regular season single-game attendance record, MLB announced Monday.

The game, set for Saturday, Aug. 2, has already sold more than 85,000 tickets for the first American or National League game played in Tennessee. The will break the previous record of 84,587 set on Sept. 12, 1954, when Cleveland Stadium hosted the New York Yankees.