The intersection of digital precision and high-octane reality takes center stage as the 2025 Performance Racing Industry (PRI) Show returns to the Indiana Convention Center and Lucas Oil Stadium.  

Running from Dec. 11-13, the trade show highlights a rapidly expanding sector of the motorsports world: sim racing and esports. 

This year’s event features a robust lineup of activations designed to bridge the gap between virtual competition and professional track racing. Leading organizations, including Dallara-AK ESports, Podium 1, SIMCraft, SRO America and Team America/Init Esports, will showcase professional-grade simulators and host competitive events throughout the week. 

“SIM racing has grown into an exciting part of the motorsports world, and the 2025 PRI Show brings multiple activations together in one place,” PRI President Michael Good said. “Attendees have the chance to see top competitors, test advanced simulators, and experience the energy of esports racing firsthand. This lineup highlights the innovation, talent, and collaboration that make the PRI Show a must-attend event for the motorsports community.” 

SRO America returns to the show with an expanded SIM Racing Arena, emphasizing the technological leaps in the industry. The arena hosts daily invitational races where top esports competitors utilize rigs that mirror the equipment used by professional drivers. These setups feature Fanatec Clubsport GT cockpits and high-performance MSI gaming PCs, ensuring the highest level of realism. 

All competitions in the arena will be streamed live on SRO Motorsports’ Twitch and GTWorld YouTube channels. 

Podium 1 brings a celebrity element to the floor, joining forces with the McLaren Arrow team and racing legend Tony Kanaan. Attendees can meet Kanaan during scheduled autograph sessions on Dec. 11-12. 

Furthermore, fans can attempt to beat Kanaan’s lap times on Podium 1’s industry-leading motion systems for a chance to win official team merchandise. 

The Podium 1 activation also serves as a launchpad for new hardware, including the unveiling of the Simucube SC3 Pro and VPG Porsche Wheel. 

The intensity ramps up with Team America, powered by Init Esports. The organization is bringing the top 12 athletes from the 2025 Team America Talent Scouts Competition to Indianapolis for a live showdown. These finalists earned their spots through a nationwide inquiry and will compete on Dec. 13 in the Time Trial Challenge. 

Nevertheless, the grid is not yet set in stone. In a unique engagement opportunity, PRI attendees can try to set hot laps at the Team America booth on Dec. 11-12. The fastest attendees could earn one of the final spots on the Saturday grid, racing alongside the nation’s best. 

“Team America is all about taking our incredible online community and putting it side-by-side in real life, and there’s no better place to do that than at PRI,” founder of Init Esports Stefy Bau said. 

The focus on sim racing comes as the PRI Show continues to demonstrate significant growth. This year’s show features over 1,000 exhibitors, including more than 100 first-time participants. The event remains a critical economic driver; according to PRI’s Motorsports Economic Impact Study, the motorsports industry contributes $69.2 billion to the U.S. economy and supports over 318,000 jobs. 

Dallara-AK ESports, a joint venture launched earlier this year to establish Indianapolis as a global hub for sim racing, will also be present. They will allow attendees to race GT cars on historic tracks via Assetto Corsa Competizione simulators. 

“From interactive demos to live competitions, the SIM racing activations at PRI 2025 show how technology and motorsports continue to evolve together,” PRI show director Karin Davidson said. “We’re proud to offer attendees opportunities to engage, learn, and compete in a hands-on environment while connecting with the top organizations and emerging talent shaping the future of the sport.” 

Registration for the 2025 PRI Show is now open to qualified attendees, including race teams, media and retailers. For more information, visit pri2025.com/attend. 

Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846. Parham is the owner of Horsemen Sports Media. For more news, click here.

Noral Parham is the multi-media & senior sports reporter for the Indianapolis Recorder, one of the oldest Black publications in the country. Prior to joining the Recorder, Parham served as the community advocate of the MLK Center in Indianapolis and senior copywriter for an e-commerce and marketing firm in Denver. He is also the owner and founder of Horsemen Sports Media.

Kevin Harvick to drive No. 29 SoundGear entry in SoundGear 125 at Tucson Speedway

BAKERSFIELD, Calif. (Dec. 10, 2025) – Spears CARS Tour West, the West Coast’s premier stock car series, announced today the addition of SoundGear as the entitlement sponsor of the 125-lap Pro Late Model Southwest season opener at Tucson Speedway. The SoundGear 125 — which will award $7,500 to win and $1,500 to start — is set for Saturday, Jan. 17, 2026, as part of the venue’s prestigious Chilly Willy weekend, where the Southwest Division will make its series debut at the historic 0.375-mile desert oval.

The worldwide leader in hearing protection and a subsidiary of the manufacturing company Starkey, SoundGear is an established supporter of motorsports, however this marks the organization’s expansion into the CARS Tour West with the opening round of the Southwest PLM Division’s 10-race 2026 season.

“SoundGear has been a strong supporter of grassroots racing from coast to coast, and we’re grateful to have them involved in such a marquee event for the Spears CARS Tour West,” said Kevin Harvick, co-owner of the series. “We can’t continue to grow this series without committed partners like SoundGear. Their support helps elevate West Coast racing, and we’re excited to have them on board.”

Harvick will also drive a SoundGear-branded No. 29 entry in the SoundGear 125, racing alongside Keelan Harvick and William Sawalich in what will be a star-studded field of Spears CARS Tour Southwest PLM regulars.

The full weekend schedule for Spears CARS Tour Southwest and live stream details will be available in the coming weeks. Visit the redesigned CARSTourWest.com for more information.

ABOUT SPEARS CARS TOUR WEST:

Founded in 2024, the Spears CARS Tour West is the premier stock car series of the West Coast. Under the ownership of California natives Tim Huddleston and Kevin Harvick, the series aims to create an organized, structured, and competitive place for racers on the West Coast. Competing at the best tracks on the West Coast, the Spears CARS Tour West provides the space and platform to crown champions and elevate West Coast racing to the top levels of motorsports. For more information, please visit www.carstourwest.com.

ABOUT SOUNDGEAR:

SoundGear represents the latest advancements in hearing protection and enhancement products. The company’s unique technology enhances external sounds to provide situational awareness and directionality, while still protecting hearing. SoundGear products are manufactured by Starkey, a global leader in hearing technology and premier provider in hearing health care headquartered in Eden Prairie, Minnesota. As the only privately held, American-owned company in the industry, Starkey innovates hearing solutions that deliver uncompromising performance at exceptional value.

Anthony Alfredo has landed a new ride for 2026. Last week, Viking Motorsports announced that Alfredo will drive the No. 96 car full-time for the organization during the 2026 NASCAR O’Reilly Series season. The former Young’s Motorsports driver’s addition creates a two-driver lineup for Viking Motorsports with Parker Retzlaff in the No. 99 car.

In 2025, Alfredo finished the season with one top-10 finish, a 24.1 average finishing position, and a 24th-place finish in the point standings. Alfredo improved as the 2025 NASCAR season progressed, but he decided to pursue an opportunity outside Young’s Motorsports for next year.

Viking Motorsports has an excellent two-driver lineup with Retzlaff and Alfredo, two competitors who have excelled in mid-field equipment throughout their O’Reilly Series careers. Now, both drivers have a fantastic opportunity with Viking Motorsports, and the organization hopes to improve even more in 2026.

Rahal Letterman Lanigan Racing filed a lawsuit in Marion County, Ind., on Monday against companies associated with 5-hour ENERGY, former sponsor of the No. 30 RLL IndyCar Series entry driven by Pietro Fittipaldi in 2024.

RLL’s “Complaint and Demand for Jury” seeks unspecified damages from Bridge Media Networks, LLC (“BMN”); Innovation Ventures, LLC (“IV”); Living Essentials, LLC; and International IP Holdings, LLC, relating to the motorsports sponsorship agreement (MSA) executed between the team and cadre of 5-hour-related companies.

The heavily redacted filing impedes the ability to identify the finer details of the complaint, but the available text paints a picture of RLL expecting to receive some form of monetary value or income from BMN/IV through a television channel owned by BMN/IV.

“In accord with the purported contract and the parties’ commercial dealings, RLL placed Defendants’ brand, Five Hour Energy, prominently on RLL’s race car,” the complaint says. “In exchange, BMN and IV agreed to [REDACTED]. By signing the Original MSA, BMN and IV represented that [REDACTED]. In reality, they [REDACTED]. All Defendants knew [REDACTED] before the execution of the Original MSA. All Defendants concealed the fact that [REDACTED] before the execution of the Original MSA.”

Whether it was through the selling of ads on the channel or another income-generating mechanism attached to the channel that delivered funding to RLL, the complaint appears to allege payment for 5-hour ENERGY’s presence on No. 30 Honda through the channel did not happen in some capacity due to the channel being shuttered.

“On the morning of August 2, 2024, the referenced broadcast television stations and networks upon which RLL was to [REDACTED] ‘shut down,’ with executives ‘stating that nobody was watching the channels,’” the complaint says, citing statements made in public interviews by the defendants.

“These networks ‘abruptly laid off [their] entire staff of 80 workers and shut down.’ A few days later, the streaming services for these networks were removed. The shutdown was permanent.”

Unredacted passages in the complaint suggest RLL believes its MSA with BMN/IV was completed while BMN/IV were allegedly planning to cease operations with the television channel which, in theory, would have jeopardized the ability for the MSA to be honored.

“The founder of 5-hour ENERGY had acquired the broadcast networks in 2022, and he subsequently launched a sports television news network,” the complaint continues. “He knew, and all Defendants knew, at all material times, that the television stations and broadcast networks were failing. Indeed, he stated, upon shutting down the companies in or around August 2024: ‘A lack of dedicated audience was the reason for the ceasing of operations…. We believed people would want to watch a clean, non-bias[ed] news network, but we were wrong…. Without a large audience, we just couldn’t continue to lose money….[W]e just couldn’t continue.’

“The founder shut down the broadcast networks ‘in an unusual way, immediately pulling the plug rather than publicly seeking a buyer or investors.’ He did this with full knowledge and approval of all Defendants.”

An amended MSA was executed that extended the contract from the end of 2024 to the end of 2025, which is referenced more than once, and specifically in the closing request titled ‘Breach of Contract.’

Among the various requests made in the complaint, the closing passages reinforce RLL’s belief that BMN/IV acted improperly to the point of breaching the MSA and that RLL is owned something BMN/IV has not delivered.

“The Original MSA and/or the Amended MSA, together or separately, constitute a valid, binding, and enforceable contract,” the complaint states. “RLL has performed its part of the contract. BMN and IV have breached the MSA in the manner described. RLL has been damaged by BMN and IV’s breach. RLL has had to resort to this litigation to enforce the MSA. RLL has incurred reasonable attorneys’ fees and costs in doing so.”

RLL alleges “BMN and IV engaged in: evasion of the spirit of the bargain, lack of diligence and slacking off, willful rendering of imperfect performance, abuse of a power to specify terms, and interference with or failure to cooperate in the other party’s performance,” and asks the court to “enter judgment in favor of Plaintiff and against Defendants. Award compensatory damages to Plaintiff. Award restitution to Plaintiff. Require Defendants to disgorge their unjust gains. Award attorneys’ fees and costs to Plaintiff. Award interest to Plaintiff. Award all other just and proper relief.”

RLL also asks the court to either enforce the MSAs and compel BMN/IV to provide whatever damages it is seeking, or to invalidate the contracts, which could be a tactic to pursue the alleged damages through a different legal strategy.

Reached by RACER, an RLL spokesperson said, “We do not comment on pending litigation.”

Delivering a Fully Integrated Fan Experience

With Racing America’s digital production and streaming capabilities layered onto the Company’s nationwide live-event footprint — including the Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association, Formula Regional Americas Championship, Formula 4 United States Championship, Ligier Junior Formula Championship, and International GT — the combined organization becomes the industry’s largest single source of live racing, original content, and behind-the-scenes access.

“This marks a new era for Racing America as we expand from a digital media platform into a fully connected motorsports network,” said Colin Smith, President of Racing America. “With Velocity Capital Management’s support, we will broaden our content and technology offerings, stream more live events, and deliver the rich storylines that motorsports fans want to see.”

Accelerating Growth and Expanding Accessibility

“Racing America is uniquely positioned to accelerate fan interest and participation in grassroots and amateur motorsports,” said Erin Edwards, Partner at Velocity Capital Management. “Our goal is to make grassroots racing accessible to everyone while providing passionate fans with more ways to engage with the sport they already love.”

As part of the transaction, Jeffrey Wolf, Velocity Operating Partner and former media executive at E.W. Scripps and Sony Pictures, will become Chairman of the Board.

“Transforming the Company from an events business into a broader motorsports entertainment platform is central to our growth strategy,” Wolf said. “Today’s fans expect compelling storytelling, premium production, and behind-the-scenes access. With Racing America, we can deliver all of that — and more.”

CHARLOTTE, N.C. — The first person the jurors likely see as they walk to their seats each day in the biggest NASCAR trial ever is Michael Jordan. 

They haven’t just seen him. They have heard from the basketball icon and many others on the team side in the first seven days of the 23XI Racing and Front Row Motorsports antitrust trial against NASCAR. 

So, who is winning? 

First a caveat: Having covered NASCAR for more than 30 years, I know a lot about the inner workings of the sport. Therefore, it is impossible for me to view anything through the lens of someone who doesn’t have this knowledge. When I look at the people in the sport who I’ve known for several years, their mannerisms and persona seem normal to me. But how would someone that’s meeting or seeing these people for the first time perceive them? It’s difficult to know. 

That being said, so far, the teams likely have the edge. This would be expected since NASCAR hasn’t gotten to present witnesses that could be more favorable to its side. That should start Wednesday after NASCAR CEO and Chairman Jim France finishes his testimony and 23XI and FRM rest their case.

Michael Jordan watches the Cook Out Southern 500 at Darlington Raceway.

It can’t hurt to have Jordan sitting in the front row each day. But the jury, while seemingly a little more perked up when Jordan testified Friday on behalf of his race team, didn’t appear too starstruck. And Jordan received mostly softball questions from NASCAR attorney Lawrence Buterman.

That’s nothing against Buterman. Winning an argument with Jordan in North Carolina would be tougher than trying to gain several spots on a green-white-checkered without fresh tires.

Jordan was smooth and appeared comfortable and confident while on the stand. The same has been true for most of the 23XI and FRM ownership, while the four NASCAR executives have appeared less comfortable, more evasive and on the defensive. 

The final witness for 23XI and FRM is the 81-year-old France, a soft-spoken introvert and a man of few words. NASCAR recently had a valuation of $5 billion, and France’s family trust owns 54 percent of the league (his niece, Lesa, has a family trust that owns 46 percent).

France is coming off as a CEO who won’t give many details. As the person who has been described as the “brick wall” in the teams’ quest for permanent charters, he almost appears to be a brick wall as the team attorneys dig for information.

Is he being evasive as part of a strategy? As someone who rarely speaks at news conferences or on a stage, is he just uncomfortable in the witness chair? Or maybe it’s that he’s more of someone who delegates and he’s more accustomed to people putting his vision into action. 

He isn’t coming off as mean-spirited. He’s coming off as the grandfather who is still ruling the family business no matter what the kids want. 

The kids have shown more emotion and deeper knowledge, but it is apparent that he is the leader who typically gets his way and doesn’t need a bold persona (at least outside any internal meeting room) to get it done. He has done nothing on the stand to change the perception that he owns the series and what he says goes. He will break on some issues, bend on others and put his foot down when he feels he is right — no matter what anyone else thinks, whether it’s his friends or not.

Business is business and you don’t build a company worth $5 billion by letting someone tell you what to do. And he’s heard that from pretty much every witness on the stand, including seeing the critical texts and emails from people who work for him. It has made the NASCAR executives who have testified appear to squirm.

That likely won’t help NASCAR’s case. 

Denny Hamlin and 23XI are hoping to win the antitrust trial against NASCAR.

The team owners Denny Hamlin, Michael Jordan and Bob Jenkins came off as likable, as did Joe Gibbs Racing co-owner Heather Gibbs. It was hard to tell how Richard Childress, who got flustered when NASCAR attorneys brought up a potential sale of his team, played with the jury.

The team economist, Edward Snyder, used a presentation that will be understandable for those whose minds work in a mathematical way. It likely confused others despite its step-by-step explanation.

And on the flip side, NASCAR’s attorneys are doing a relatively good job in finding any hole they can in the 23XI and FRM side. They have shown enough inconsistencies and contradictions — certainly some points being stronger than others (it is simple to wonder why spend so much money in a business that is so unfair) — to make jurors think.

The one thing that might actually help them is the judge has ruled they are already a monopoly. The jurors just have to figure out if NASCAR’s monopoly has been sustained by anticompetitive acts.

It would be a lot easier case if there was a failed team also suing but there isn’t. The teams’ economist could only look at NASCAR documents and actions and try to tie them together. It isn’t like 23XI and FRM have tried to form a separate series and there will be no witnesses from non-NASCAR racetracks who will claim they have been stifled by NASCAR policies.

NASCAR has been able to challenge the validity of the teams’ claims or whether they are exaggerating any financials or whether NASCAR’s actions truly were a response to being worried about competition. 

Will it be enough? Right now the case seems to weigh toward 23XI and FRM. All they need is the weight of the evidence in their favor (compared to a criminal trial with a beyond a reasonable doubt standard).

If the jury decides that NASCAR did employ anticompetitive acts, then they have to decide on how much money to give the teams. The economist says it should be $215.8 million for 23XI and $148.9 for FRM.

Will they really give billionaire like Jordan than much? Will they give Jenkins, the owner of hundreds of fast-food restaurants, that much? Or will they be like, “Yeah, NASCAR has been unfair but you are racing because you love racing and have you truly been injured with all that fancy math of your economist?”

The true impact still could very well come down to the judge, who would be the one to determine any antitrust remedies if the teams win. The judge decides whether NASCAR sells the tracks, gets rid of charters, gets rid of the Next Gen car, gets rid of exclusivity clauses — anything (or combination of things) he views as a way to break up the monopoly. That could mean things neither side wants, although they could then settle that on appeal.

Yes, an appeal. The winner is only winning the first half. There will be appeals.

It’s time to start the second quarter with NASCAR presenting its case. It’s going to need a strong one to be convincing. They don’t need a half-court short, but they do need a well-executed play against a strong opponent. 

Bob Pockrass covers NASCAR and INDYCAR for FOX Sports. He has spent decades covering motorsports, including over 30 Daytona 500s, with stints at ESPN, Sporting News, NASCAR Scene magazine and The (Daytona Beach) News-Journal. Follow him on Twitter @bobpockrass.