Chili’s to Serve as Title Sponsor for Live Pre-Show Featuring NASCAR Stars Kyle Larson, Christopher Bell, Carson Hocevar, Tony Stewart, and Chase Briscoe, Plus Post-Show; Will Also Be Presenting Sponsor of Special ‘Chili’s Road to Chili Bowl’ Original Series
AUSTIN, TX – (December 22, 2025) – FloSports welcomes the perfect sponsor for FloRacing’s exclusive coverage of the 40th Annual Chili Bowl Nationals – Chili’s® Grill & Bar. The addition of Chili’s to FloRacing’s coverage of the event comes during a pivotal year of growth for dirt racing and follows the historic debut of legendary NASCAR driver and two-time NASCAR Cup Series Champion Kyle Busch at last year’s event. The Chili Bowl Nationals powered by NOS Energy Drink will run from January 12–17, at the famed SageNet Center in Tulsa, Oklahoma, and will be streamed exclusively on FloRacing.
Chili’s will serve as title sponsor of a special live pre-show that will feature a different NASCAR star each day of the week – Kyle Larson, Christopher Bell, Carson Hocevar, Tony Stewart, and Chase Briscoe. The brand will also lend its name to the post-show and act as presenting partner of an all-new original multi-part series on FloRacing titled – ‘Chili’s Road to Chili Bowl.’ Chili’s will also be integrated into additional programming and onsite in banners, jumbotron commercials, at the VIP/hospitality tent, and more.
The sponsorship comes at a time of surging popularity for dirt racing fueled by rising star power, increased team investment, and a rapidly expanding national fan base. That momentum includes Gio Scelzi in a Chili’s-backed Spire Motorsports entry joining Kubota High Limit Racing along with his entrance at the Chili bowl, participation from top NASCAR drivers, Kyle Larson, Christopher Bell, Tony Stewart, and others throughout the year, and FloSports’ acquisition of the Lucas Oil Late Model Dirt Series, one of the premier properties in all of dirt racing.
“The Chili Bowl truly is the Super Bowl of midget racing, and over nearly four decades it has grown into one of the most important weeks in all of motorsports,” said Michael Rigsby, GM of FloRacing. “Last year’s historic debut of Kyle Busch highlighted just how powerful this event is for fans and drivers, driving record numbers to the FloRacing platform. Bringing Chili’s in as a sponsor lets us take our coverage to another level for fans in Tulsa.”
“Live sports moments have been key to us reaching passionate fanbases, and that’s what initially drew us to motorsports,” said Tim Forman, Chili’s Director of Media. “We continue to show up in unexpected ways with Spire Motorsports, and in that spirit, we’re excited to join both Spire and FloRacing at the iconic Chili Bowl Nationals. We couldn’t think of a better event for Chili’s than the Chili Bowl Nationals and we’re excited to partner with Flo to bring more content to race fans across the country.”
Founded in 1987, the Chili Bowl has built an unmatched reputation as a showcase for elite short-track dirt talent, regularly drawing a field of more than 300 drivers from across grassroots dirt racing, open-wheel series, and top national tours. Drivers battle through a week of preliminary programs for a chance at the coveted Golden Driller trophy in Saturday night’s main event. Over the years, champions have included icons such as Sammy Swindell, Kevin Swindell, Tony Stewart, Dan Boorse, Cory Kruseman, Rico Abreu, Christopher Bell, Kyle Larson, and Logan Seavey.
All Chili Bowl Nationals powered by NOS Energy Drink action, including preliminary programs and the championship night, will be streamed exclusively on FloRacing, making the platform the essential home for dirt racing fans during the winter and NASCAR offseason.
FloRacing fans are encouraged to watch the Chili Bowl Nationals and more on the updated FloSports Connected TV app, which features enhanced discoverability and streaming capabilities, providing the ultimate viewing experience on Roku, Apple TV, Amazon Fire TV, and Android TV devices. The service is also available on the web and for download on mobile devices (iOS and Android) via the FloSports app.
About FloSports
FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard communities — delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.
Flo’s portfolio spans more than 25 sports and includes the leading destinations for devoted audiences, including motorsports, hockey, wrestling, cycling, Jiu-Jitsu , track & field, cheer, a range of NCAA sports, and more.
Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League, and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.
About Chili’s® Grill & Bar
Hi, welcome to Chili’s! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili’s was named Ad Age’s 2025 Brand of the Year. Founded in 1975, Chili’s is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili’s operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members. With a purpose to make everyone feel special, Chiliheads take food, drink and service seriously – but not themselves. Chili’s was a proud winner at the 2025 MenuMasters Awards for Best New Menu Item for Nashville Hot Mozz, the breakout addition to the social media-famous Triple Dipper. For more than 20 years, Chili’s has been a proud supporter of St. Jude Children’s Research Hospital and has raised more than $120 million for the organization through generous guest and team member donations. Find more information at chilis.com, follow on X or Instagram, like on Facebook, or join Chili’s on TikTok.