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NASCAR’s Future at Risk: FOX Broadcaster Exposes Sponsorship Crisis Plunging Sport Into Darkness

NASCAR in Crisis: FOX Broadcaster Exposes Sponsorship as the Culprit Behind the Sport’s Decline The once-thriving NASCAR empire is now facing its darkest hour, with veteran driver Denny Hamlin and longtime FOX broadcaster Mike Joy pointing fingers at the same culprit: sponsorship choices. In a scathing revelation, Joy slammed the current sponsorship model for turning […]

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NASCAR in Crisis: FOX Broadcaster Exposes Sponsorship as the Culprit Behind the Sport’s Decline

The once-thriving NASCAR empire is now facing its darkest hour, with veteran driver Denny Hamlin and longtime FOX broadcaster Mike Joy pointing fingers at the same culprit: sponsorship choices. In a scathing revelation, Joy slammed the current sponsorship model for turning NASCAR into a ghost town, draining the life out of the sport as fans drift away.

Hamlin, a seasoned NASCAR driver, lamented the shift in how people engage with sports, emphasizing the struggle for smaller teams to stay afloat in the face of sponsorship challenges. He highlighted the favoritism towards big teams, leaving the rest in the dust and compromising the competitiveness of the sport.

The data speaks volumes, showing a concerning trend of an aging fan base, with the average age increasing from 49 in 2006 to 58 in 2017. NASCAR may be attracting new fans, but they are not sticking around, posing a significant threat to the sport’s future. The departure of household brands like Mars Inc., FedEx, and Hooters, in favor of B2B brands, is further alienating fans and causing a rift in the NASCAR community.

Joy’s call to action is clear: sponsors need to rekindle their relationship with fans, reactivating their presence in everyday life, from TV commercials to product endorsements. Failure to do so could spell disaster for NASCAR, risking the loss of an entire generation of fans and jeopardizing the sport’s legacy.

While the storm rages on, a beacon of hope shines in the form of driver Christopher Bell. Joy’s faith in Bell stems from more than just skill; it’s his unwavering professionalism and humility that set him apart in a world of chaos and controversy. Bell’s steady rise through the ranks represents a return to traditional values in NASCAR, offering a glimmer of hope for the sport’s revival.

As NASCAR grapples with internal strife and external pressures, the spotlight remains on the pivotal role of sponsorships in shaping the sport’s destiny. Will NASCAR rise from the ashes, reclaiming its former glory, or will it fade into obscurity, a mere shadow of its former self? The answer lies in the hands of those who hold the keys to NASCAR’s future.

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Listen to the Live Radio Broadcast

This Sunday, SiriusXM NASCAR Radio brings you live coverage of all 400 laps of the historic 66th running of the Coca-Cola 600 at Charlotte Motor Speedway. NASCAR Coca-Cola 600 How to Listen to the Live Radio Broadcast May 25, tune in to SiriusXM NASCAR Radio on satellite channel 90 and the SiriusXM app and web […]

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This Sunday, SiriusXM NASCAR Radio brings you live coverage of all 400 laps of the historic 66th running of the Coca-Cola 600 at Charlotte Motor Speedway.

NASCAR Coca-Cola 600

How to Listen to the Live Radio Broadcast

May 25, tune in to SiriusXM NASCAR Radio on satellite channel 90 and the SiriusXM app and web player to hear coverage of every second of every lap.

Plus, experience live driver audio from Kyle Larson, Christopher Bell, and Jimmie Johnson.

Full SiriusXM NASCAR Radio Broadcast Schedule

3pm ET SiriusXM NASCAR Radio Pre-Race Show
5pm ET NASCAR Coca-Cola 600
(Green flag at approximately 6pm ET)
11pm ET SiriusXM NASCAR Radio Post-Race Show

Driver Channels

Kyle Larson #5 Channel 990
Christopher Bell #20 Channel 991
Jimmie Johnson #84 Channel 992

About SiriusXM NASCAR Radio

Every race and everything in between: SiriusXM NASCAR Radio takes you inside the sport with unparalleled access to the drivers, crew chiefs, team owners, and other racing insiders. From post-race interviews in victory lane and in the garage, you’ll get the latest news and information from your trusted source for all things NASCAR.



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Why IHOP Rode With Dale Earnhardt Jr. In Amazon NASCAR Debut

IHOP already had Amazon Prime Video and Thursday Night Football on its sponsorship plate, but it wanted to sweeten the proposition by targeting young families on the go. With that in mind, Amazon pointed out that Dale Earnhardt Jr. and NASCAR had room in the passenger seat for another brand. NASCAR’s new $7.7 billion rights […]

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IHOP already had Amazon Prime Video and Thursday Night Football on its sponsorship plate, but it wanted to sweeten the proposition by targeting young families on the go. With that in mind, Amazon pointed out that Dale Earnhardt Jr. and NASCAR had room in the passenger seat for another brand.

NASCAR’s new $7.7 billion rights deal with Amazon, NBC Universal, Warner Bros. Discovery, and Fox kicks off for Amazon on May 25 when it airs the Coca-Cola 600 out of Charlotte Motor Speedway. It’s the first of a five-race series for Amazon stretching into late June that’s seen the company nearly sell out of inventory for NASCAR on Prime Video and create a two-box commercial format for the whole season so sponsors don’t have to break into race coverage.

Meanwhile, Amazon’s four-part documentary about the Earnhardt racing family—”Earnhardt”—debuted today ahead of the first race on Prime.

From personal experience, Lenna Yamamichi, IHOP’s vp of brand creative, saw an opportunity to meet busy families on the move through streaming.

“I am a huge fantasy football fan, and 10 years ago, I used to not leave the house on Sundays, which meant the kids were at home and I couldn’t interact with them because Mommy had to sit in front of the TV,” Yamamichi said. “So now that we’re on the go, I can go to Disneyland with the family, and also have my streaming property.”

Earlier this year, Jay Johns—a six-year IHOP president, and 16-year veteran of IHOP parent company Dine Brands—announced his retirement and succession as IHOP’s leader by former Yum! Brands chief innovation officer Lawrence Kim. That made Yamamichi and her team take a look at their ad spending, where they saw that they had the back half of the upfront to spend with Amazon. 

Seeing a trend at the last upfront toward streaming live sports, IHOP approached Amazon with a brief and partnered with them. Amazon came back with seven ideas, one of them being NASCAR.

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NASCAR TV schedule this week: Cup Series, Xfinity, Truck and ARCA head to Charlotte Motor Speedway

CONCORD, N.C. –  It’s Coca-Cola 600 Weekend!  After a crazy All-Star Race, NASCAR heads to Charlotte Motor Speedway for the next crown jewel race of 2025.  William Byron, Alex Bowman, and Chase Elliot finished in the top ten last week, so they will be looking to continue their momentum as they take on stock car […]

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CONCORD, N.C. –  It’s Coca-Cola 600 Weekend! 

After a crazy All-Star Race, NASCAR heads to Charlotte Motor Speedway for the next crown jewel race of 2025. 

William Byron, Alex Bowman, and Chase Elliot finished in the top ten last week, so they will be looking to continue their momentum as they take on stock car racing’s longest night. 

For, Kyle Larson that night will begin a bit earlier.

On Sunday, Larson will compete in the 2025 Indianapolis 500, starting from 21st. Afterwards, Larson will travel east for the final leg of the #Hendrick1100 — Charlotte’s 600-mile main event. 

RELATED: See the patriotic paint schemes for the 5 team | 9 team | 24 team | 48 team

Hendrick Motorsports has 12 wins at the Coca-Cola 600, the most recent being Larson in 2021. Jimmie Johnson has the most wins at four, Jeff Gordon has three, Darell Waltrip has two, while Casey Mears and Kasey Kahne both have one. Which of the four current Hendrick Motorsport drivers will be the next to add their name to the list?

Check out the full TV schedule below. 

Where is NASCAR racing this weekend? 

NASCAR will race at Charlotte Motor Speedway this weekend.

What time is the NASCAR race on today?

(All times listed in eastern time)

Friday, May 23
  • 1:30 p.m. – ARCA practice, no TV
  • 2:30 – ARCA qualifying, no TV
  • 3:35 – CRAFTSMAN Truck Series practice, FS2
  • 4:40 – CRAFTSMAN Truck Series qualifying, FS2
  • – ARCA Race, FS1
  • 8:30 – CRAFTSMAN Truck Series race, FS1
Saturday, May 24
  • 11:05 a.m. – Xfinity Series practice, CW
  • 12:10 p.m. – Xfinity Series qualifying, CW
  • 1:30 – Cup Series practice, Prime Video
  • 2:40 – Cup Series qualifying, Prime Video
  • 4:30 – Xfinity Series race, CW
Sunday, May 25



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Rookie Toni Breidinger learning each week in the NASCAR Craftsman Truck Series

Mandatory Credit: Peter Casey-Imagn Images This season has been full of challenges for Toni Breidinger. The NASCAR Craftsman Truck Series rookie has had growing pains. Breidinger came up through the USAC ranks, winning 19 races. She then spent time developing in ARCA and other series. In 2025, Toni Breidinger is taking new strides in racing […]

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https://img.particlenews.com/image.php?url=4gUc6D_11HjVmsv00
Mandatory Credit: Peter Casey-Imagn Images

This season has been full of challenges for Toni Breidinger. The NASCAR Craftsman Truck Series rookie has had growing pains. Breidinger came up through the USAC ranks, winning 19 races. She then spent time developing in ARCA and other series.

In 2025, Toni Breidinger is taking new strides in racing and in her other career. Breidinger spends her time not just going fast around the track but going around the country as a model and social media influencer.

Prior to racing at North Wilkesboro, a town of barely over 4,000 residents, Breidinger was on the New York City red carpet for Sports Illustrated’s Swimsuit Issue, in which she took part.

10 races into the season and a big weekend at Charlotte coming up, Breidinger is still learning. The Truck Series isn’t what it used to be, even a couple of years ago. The quality of racing has increased, and that has been challenging for the 25-year-old.

“Yeah, there’s honestly quite a bit of things that I was kind of surprised by this year,” Breidinger said in an interview with 5GOATs. “I knew the learning curve was going to be steep, and I knew that I had a lot to learn. But I don’t think I realized how much I was going to learn, how much I’m taking away.

“Like, after every race, I’m like wow, I feel like a new driver because I’ve learned so much. So, yeah, almost the unknown of I didn’t know how much new stuff I was going to learn. In so many different areas, from the tracks and the truck and the aero. Yeah, I’ve been learning a lot, and I’m like, I can’t believe I’ve been learning this much. Kind of crazy, but yeah.”

With millions of followers on social media, there are a lot of Toni Breidinger fans. Her recent off-track news has continued. Breidigner has signed new sponsorship deals with 818 Tequila, Kendall Jenner’s brand.

Another numerical partner will join Breidinger later this year at Lime Rock Park in 811, the “Call Before You Dig” folks, who have sponsored multiple drivers in recent years. Funding is key, even for a model, in NASCAR.

Toni Breidinger reflects on women in motorsports

This year, Toni Breidinger isn’t the only woman getting attention in NASCAR and stock car racing. She had sponsorship from the Women’s Sports Foundation earlier this season, and women have been one of the key stories to the NASCAR and ARCA season in 2025.

There are many great women in motorsports currently, and a new batch of racers is coming up through the stock car ranks right now. Asked about drivers like Isabella Robusto, Lanie Buice, Jade Avedisian, and more, Breidinger says she is excited to see so many women getting attention in the sport.

“It’s been awesome seeing the other girls come up through the sport, and obviously, Katherine Legge, with her experience in motorsports, make some Cup starts,” Breidinger said. “So, it’s been really cool to see. Been watching all their careers, and I love following along and supporting them.

“Like you said, it is tough being a female in this space, obviously male-dominated. That comes with some negatives, but I am inspired watching those girls navigate their way through the sport. So, it’s been really cool to watch.”

With a season-best finish of P18 this year, Toni Breidinger is focused on improving each and every week. Her Tricon Garage teammates provide a lot of invaluable support to her. Corey Heim, the favorite to win the Truck Series championship this year, is a great person to have in her corner.

The post Rookie Toni Breidinger learning each week in the NASCAR Craftsman Truck Series appeared first on On3.



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NASCAR Hall of Fame Picks Kurt Busch, Ray Hendrick, Harry Gant for 2026 Class

The NASCAR Hall of Fame selection panel chose three racing giants on Tuesday in Charlotte. Kurt Busch, Ray Hendrick, and Harry Gant will join the 2026 class. The 49-person panel made their picks after careful review. Busch made it in his first shot at the honor. His stats tell the tale: a Cup Series crown […]

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The NASCAR Hall of Fame selection panel chose three racing giants on Tuesday in Charlotte. Kurt Busch, Ray Hendrick, and Harry Gant will join the 2026 class. The 49-person panel made their picks after careful review.

Busch made it in his first shot at the honor. His stats tell the tale: a Cup Series crown in 2004 and 34 wins in 21 years. “I’m very grateful and thankful that it happened this first time,” said Busch to the Washington Post.

The votes stacked up strong. Both Busch and Gant pulled 61% on the modern-era list. Hendrick nabbed 31% of pioneer votes. Jeff Burton took third place, with Harry Hyde and Randy Dorton next in line.

At 85, Gant’s mark on racing stands firm. His 18 Cup Series wins shine bright. No one tops his age records: winning at 52 and taking pole at 54. He struck gold twice at Darlington’s Southern 500, first in ’84, then in ’91. Seven times they’d put him up for the Hall.

Speed ran in Hendrick’s blood until his last day in 1990. He blazed past finish lines more than 700 times in modified and late model races from 1950 to 1988. Five times he ruled South Boston Speedway. His wins stretched from Talladega to Charlotte to Dover.

“Each name on that ballot changed racing forever,” Busch told NBC Sports. “Me? Just a kid from Vegas who dreamed big. Never saw this coming.”

The panel mixed voices from every corner of racing: track bosses, news folks, car makers, drivers, and more. Fans got their say, too, through NASCAR.com’s voting system.

Humpy Wheeler walked away with the Landmark Award. For 33 years, he ran Charlotte Motor Speedway like no other. He brought lights to big tracks and turned race day into a show before cars hit the track.

These three stars already shine on NASCAR’s 75 Greatest Drivers list. Come January 23, 2026, they’ll take their place in Charlotte’s Hall of Fame.



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Front Row Motorsports: Charlotte Motor Speedway Competition Notes- Todd Gilliland

Todd Gilliland and the No. 34 Overplay Ford TeamCharlotte Motor Speedway Competition NotesCoca-Cola 600 Date: Sunday May 25, 2025Event: Race 15 of 38Series: NASCAR Cup SeriesLocation: Charlotte Motor Speedway (1.5-miles)#of Laps: 400Time/TV/Radio: 6:00 PM ET on Amazon Prime/PRN/SiriusXM channel 90 Todd Gilliland Notes Todd Gilliland and the No. 34 team now turn their attention to […]

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Todd Gilliland and the No. 34 Overplay Ford Team
Charlotte Motor Speedway Competition Notes
Coca-Cola 600

Date: Sunday May 25, 2025
Event: Race 15 of 38
Series: NASCAR Cup Series
Location: Charlotte Motor Speedway (1.5-miles)
#of Laps: 400
Time/TV/Radio: 6:00 PM ET on Amazon Prime/PRN/SiriusXM channel 90

Todd Gilliland Notes

Todd Gilliland and the No. 34 team now turn their attention to Charlotte Motor Speedway for the longest race of the season — the Coca-Cola 600. This 400-lap, 600-mile event is one of NASCAR’s crown-jewel races and pays tribute to U.S. service members by featuring the names of fallen heroes on each team’s car. This year, Gilliland will have the name of Captain Robert Michael Secher riding on the windshield of his Overplay Ford Mustang Dark Horse.

Overplay— the world’s first user-generated gaming platform where anyone can make games from videos—will team up with FRM and Gilliland at the speedway. Founded by seasoned interactive media executives Dan Projansky and Caroline Strzalka, Overplay aims to democratize game development and make it accessible to everyone. By downloading the Overplay app users can gamify their lives instantly! The platform already has hundreds of thousands of downloads and millions of games played. Overplay was also featured in Season 15 of Shark Tank where the company struck a deal with billionaire investor Mark Cuban.

Born on May 20, 1973, in Germantown, Tennessee, Capt. Robert M. Secher loved being a soldier. He attended the Marion Military Institute and then graduated from the University of Memphis with a degree in political science. Secher was commissioned as an artillery officer and, in 2006, he volunteered to go to Iraq. He was part of an elite team of 11 officers who were embedded and training with the Iraqi Army. On October 8, 2006, in Al Anbar, Iraq Captain Secher was KIA while leading a patrol. He was posthumously awarded the Purple Heart and the Bronze Star with Combat V for valor for actions during his deployment.

Camp Hanson’s Secher Hall in Okinawa, Japan is named in Secher’s memory. The Wharton School of the University of Pennsylvania has created the Captain Robert M. Secher Scholarship to honor Secher for his contributions to Wharton, including spearheading the Quantico Leadership Venture, which builds upon U.S. Marine Corps facilities to develop leadership at its Officer Candidate School in Quantico, Va. Secher is remembered with love and deep respect by all who knew him.

“The 600 weekend is always a big one for the industry—it’s NASCAR’s version of a home game, so I’ll have a lot of family attending,” said Gilliland. “It’s an honor to carry Captain Robert Michael Secher’s name on my race car this weekend. I’ve really enjoyed learning about him and his story. He made the ultimate sacrifice so I could have the freedom to race on Sundays.”

Road Crew

Driver: Todd Gilliland

Hometown: Sherrills Ford, North Carolina

Crew Chief: Chris Lawson

Hometown: Medway, Ohio

Car Chief: Joe Marra

Hometown: Somers, New York

Engineer: Marc Rullo

Hometown: Ringwood, New Jersey

Engineer: Kevyn Rebolledo

Hometown: Mooresville, North Carolina

Spotter: Brit Andersen

Hometown: Branford, Connecticut

Underneath Mechanic: Michael Brookes

Hometown: Columbus, Ohio

Interior Mechanic: Chance Burke

Hometown: Siler City, North Carolina

Tire Specialist: Billy John

Hometown: Pitman, New Jersey

Engine Tuner: Tim Meyer

Hometown: Beatrice, Nebraska

Transporter Driver: Christian Boller

Hometown: Mooresville, North Carolina

Pit Crew

Front Tire Changer: Danny Olszowy

Hometown: Lexington, Kentucky

Rear Tire Changer: Justin Fox

Hometown: Concord, North Carolina

Tire Carrier: Paul Steele

Hometown: Wichita, Kansas

Jackman: Landon Honeycutt

Hometown: Mount Pleasant, North Carolina

Fueler: Zeke Nance

Hometown: Calhoun, Georgia

ABOUT OVERPLAY

Overplay is a user-generated gaming platform that gives users the ability to create their own games from short videos and share them with the world instantly. Founded by seasoned interactive media executives Dan Projansky and Caroline Strzalka, Overplay aims to democratize game development and make it accessible to everyone. The platform has generated over 2 million games played and well over 300,000 app downloads. Overplay is backed by venture capitalists N29 Capital Partners, Village Global, Gaingels, Sound Media Ventures, Plus Eight Equity Partners, Red & Blue Ventures, Band of Angels, Stampede Ventures, Outlander Capital, Singularity Capital, Everyrealm, Adobe Fund for Design, as well as angels from Warner Brothers and Riot Games. For more information, please visit overplay.com.

ABOUT FRONT ROW MOTORSPORTS

Front Row Motorsports (FRM) is a winning organization in the NASCAR Cup and Craftsman Truck Series. The team is the 2021 Daytona 500 and 2022 Craftsman Truck Series champions. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields the No. 4, No. 34, and the No. 38 NASCAR Cup Series teams along with the No. 34 and No. 38 Craftsman Truck Series teams from its Mooresville, N.C. headquarters. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @teamfrm and Facebook at facebook.com/FrontRowMotorsports.





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