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NCAA colleges can pay athletes after US$2.8bn NIL settlement approved

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NCAA colleges can pay athletes after US$2.8bn NIL settlement approved

  • US$2.8bn settlement resolves three antitrust cases against governing college sports body
  • Division I athletes from 2016 onwards to be financially compensated by NCAA and power conferences
  • Power conferences form regulatory body to oversee payments

The National Collegiate Athletic Association’s (NCAA) US$2.8 billion settlement for three antitrust lawsuits has received final approval from a federal judge, paving the way for member schools to directly pay student athletes.

First announced last year, the settlement resolves three cases that claimed the governing college sports body illegally restricted college athletes from earning money through name, image and likeness (NIL) endorsements.

The settlement will also establish a new revenue-sharing model in college sports, with schools able to pay their athletes roughly US$20.5 million in NIL revenue over the 2025/26 campaign. The annual cap is expected to rise annually over ten years and will take effect beginning on 1st July.

The NCAA, alongside its five power conferences, will also pay nearly US$2.8 billion in damages to Division I athletes who competed in college from 2016 onwards. The payments will be made over ten years.

Final approval was granted by Judge Claudia Wilken after changes were made with regards to roster limits, satisfying objections made to the settlement.

“This result is a fantastic win for hundreds of thousands of college athletes,” said Steve Berman, one of the lead attorneys for the plaintiffs. “We look forward to overseeing this process and watching the revenue-sharing benefits unfold for college athletes over the next 10 years.”

“Approving the agreement reached by the NCAA, the defendant conferences and student-athletes in the settlement opens a pathway to begin stabilising college sports,” wrote Charlie Baker, NCAA president, in a public letter. “This new framework that enables schools to provide direct financial benefits to student-athletes and establishes clear and specific rules to regulate third-party NIL agreements marks a huge step forward for college sports.“

The settlement is the culmination of a multi-year process. 

In June 2021, the US Supreme Court unanimously ruled against the NCAA in a case, stipulating that the governing college sports body could not stop schools from paying athletes in education-related benefits. The comprehensive defeat left the organisation vulnerable to fresh legal challenges to its rules limiting compensation.

Since then, student-athletes have been able to earn money from third parties and companies through NIL deals. There has also been an increase in the involvement of boosters, which are payments made by collectives using NIL deals to recruit athletes to their favoured school.

Now, schools will be responsible for NIL spending. Last year, a federal judge issued an injunction preventing the NCAA from enforcing rules to stop schools from making NIL payments when recruiting athletes.

To regulate payments from schools and boosters, the power conferences have launched a new regulatory body called the College Sports Commission. It has hired Bryan Seeley, the executive vice president of legal and operations at Major League Baseball (MLB), as its chief executive.

In a statement, the commission said Seeley and his team would ‘build out the organisation’s investigative and enforcement teams and oversee all of its ongoing operations and stakeholder relationships’.

‘Seeley and his team will also be responsible for enforcement of the new rules around revenue sharing, student-athlete third-party name image and likeness (NIL) deals, and roster limits,’ the commission said.

‘The commission will investigate potential rules violations, make factual determinations, issue penalties where appropriate, and participate in the neutral arbitration process set forth in the settlement as necessary.’

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Thriving in the NIL era, Ole Miss turns into an unlikely college football powerhouse

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Mississippi’s football program is thriving in the NCAA’s pay-for-play era. The sixth-seeded Rebels will face No. 10 Miami in the Fiesta Bowl for a spot in the…

Keith Carter had a premium vantage point at the Sugar Bowl for arguably the biggest moment in Mississippi’s college football history, standing directly behind the goalposts as Lucas Carneiro’s 47-yard field goal split the uprights.

The Ole Miss athletic director scooped up the football and tucked it under both arms, hugging it tight like a fullback as he ran through the end zone in jubilation.

The 49-year-old Carter — who played basketball for the Rebels in the late 1990s — didn’t play a snap in Ole Miss’ 39-34 victory over Georgia in the College Football Playoff quarterfinals. But in some ways, he might be the most important person for a football program that hasn’t acheived this much success since the early 1960s.

He is also the man working to keep Ole Miss on top.

“We want to go win the whole thing this year, obviously,” Carter said. “But our hope is to be right back here next year and be a program that’s an every-year CFP contender with a chance to win national championships.”

Such talk would have sounded crazy less than a decade ago when Ole Miss was mostly an afterthought in the SEC, dealing with the fallout of an NCAA investigation into rules violations and a messy breakup with then-coach Hugh Freeze.

But as the No. 6 seed Rebels prepare to face No. 10 Miami in the Fiesta Bowl on Thursday with a spot in the national championship game on the line, it doesn’t feel nearly as far-fetched.

Thanks to a group of behind-the-scenes people that includes Carter and Walker Jones — who leads the Ole Miss NIL collective — the Rebels have thrived in the pay-for-play era, building a fundraising behemoth that’s given them resources to build a roster that includes quarterback Trinidad Chambliss, running back Kewan Lacy and a defense stacked with NFL-caliber talent.

Chambliss recently committed to return to the Rebels next season pending NCAA approval. He said Ole Miss has all of the resources it needs to compete at the highest level.

“I feel like college football’s changed throughout the years,” Chambliss said. “NIL changed that. The transfer portal changed that. The college football playoff changed that. I feel like Ole Miss, being in the SEC, the best conference in the nation, you’re going to get guys. You’re going to get good guys and coaches want to coach there. Ole Miss has done a good job transitioning with how college football is transitioning itself.”

Jones played football for the Rebels in the 1990s before a business career that included more than a decade with Under Armour. He came back to Ole Miss in 2022 to lead The Grove Collective, which is the athletic department’s fundraising arm.

Carter and Jones have known each other since their days playing Ole Miss sports and that connection was crucial.

“I always talk about the trust Keith had in me to come back in this capacity during a very confusing and complex time,” Jones said. “That probably wasn’t easy. I credit our history together and the experience of being student-athletes together.”

The Rebels were quick to adapt to the NIL era under coach Lane Kiffin, who iprovided the recruiting. Carter and Jones provided the money and a juggernaut was born.

Now Kiffin is gone — headed to LSU after an awkward breakup — but the money remains. Jones has cultivated a group of roughly 7,000 donors in The Grove Collective who range from millionaries to college students. It’s all impressive for a school that has a large following, but not the same kind of massive alumni base of schools like Ohio State or Texas.

“We may not have a T. Boone Pickens or a Phil Knight,” Carter said, referring to the well-heeled donors for Oklahoma State and Oregon. “But when you put us all together collectively, pull the rope in the same direction and people give not only what they can, but maybe even a little above what they should, we’ve been able to be really good.”

Ole Miss’ staying power has been evident over the past 12 months after last year’s disappointing ending to the season. The Rebels spent a boatload of money in 2024 for a roster that included quarterback Jaxson Dart, but they went 9-3 in the regular season and didn’t make the playoff.

Jones and Carter weren’t deterred and the donations kept pouring into the program. One year later, they’re exactly where they want to be. Even losing Kiffin hasn’t stopped the momentum; Carter quickly promoted Pete Golding and the Rebels keep chugging along.

“You’ve seen this before in sports,” Carter said. “There’s a team with all the expectations and you fall a little short. Then the very next year, you look up, and there’s a team that’s maybe not as heralded or doesn’t have as much preseason hype. But the pieces fit perfectly, the locker room is right, all these intangible things happen and it’s the best team in school history.”

It’s all new territory for an Ole Miss program that hasn’t been a powerhouse since the 1950s and ’60s, back before integration. The Rebels claim three national championships in football, though none since 1962.

There were a few good moments in the ensuing decades: Eli Manning was the team’s quarterback during a few heady years in the early 2000s, the Rebels won the Cotton Bowl in 2008 and Freeze had it rolling for a few years in the mid-2010s before NCAA troubles arose.

All those flashes of national relavance faded quickly.

Now because of Carter, Jones and a whole lot of cash, this version of Ole Miss might stick around for a while. Carter is soaking in the moment.

“It’s not just for me,” Carter said. “I’m the one who gets recognized and is the one out in front, but there are so many people who deserve this. I’m so happy for our fans, the ones who have been through some ups and downs.”

Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here. AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football



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Expert College Football Betting Locks for 2025 Playoff Semifinal Games

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At long last, only four teams remain. And if we’re being completely honest, it’s not the four teams we saw coming.

Either Ole Miss or Miami will play in the national championship, which is a welcome change of pace given how many college football regulars have competed for a title over the past decade.

On the other side of the bracket, Indiana and Oregon will play in a rematch absolutely no one will be angry about. The Hoosiers won the first matchup on the road, and they’re favored once again. But this is different in every way.

With the pleasantries out of the way, let’s get right to it. Enjoy every remaining college football game while you can.

Fiesta Bowl: Miami (-3.5) vs. Ole Miss

COLLEGE FOOTBALL: DEC 31 College Football Playoff Quarterfinal at the Goodyear Cotton Bowl Classic Miami vs Ohio State

Let’s begin with some praise for both programs, as they created brilliance and drama in a postseason round that needed plenty of both.

With the other games taking on the form of blowouts, Miami pulled one of the biggest upsets in CFP history, and Ole Miss, without its former head coach, did something awfully similar.

This isn’t the semifinal we saw coming, but it’s one we will gladly embrace. And we’re going to be embracing Miami to move forward.

Oh, we’ve doubted this team. We’ve also doubted the head coach. In fairness, Miami has given us reason to doubt over the past few seasons, losing games against teams it shouldn’t lose games against.

None of that matters at this exact moment. The Hurricanes have gone on the road to beat Texas A&M and overwhelmed mighty Ohio State, coming together at the right time.

“Overwhelmed” is indeed the word to use, especially when you see just how well Miami has played in the trenches. The Hurricanes averaged more than four yards per carry against the Buckeyes, one of the nation’s elite run defenses. But the defensive line, which has been the dominant force in both playoff games to date, is where this pick takes form.

Oh, it will have its work cut out for it against Ole Miss. Quarterback Trinidad Chambliss was absolutely sensational against Georgia, and he’ll be slippery once again. Even with his wideouts and targets dropping balls, Chambliss found a way.

Still, this feels like a different challenge. The Miami defense isn’t just good up front. The Hurricanes are also sensational on the back end. And the ability to run the ball behind a dominant offensive line creates a unique challenge for Ole Miss.

Speaking of challenges, the Ole Miss staff is likely to undergo more changes, with assistants poised to leave for LSU to work under Lane Kiffin. That’s a significant disruption given how little time these teams have to prepare.

Look for Miami to dominate time of possession, kill clock and torment Chambliss just enough. With that in mind, we’re also leaning toward the under, leaning on a Miami defense that should once again be the star of the show.

Peach Bowl: Oregon (+4) vs. Indiana

College Football Playoff Quarterfinal - Capital One Orange Bowl: Oregon v Texas Tech

Don’t assume the second coming of this delightful matchup will go like the first game did, but let’s take inventory on what we saw months ago.

Indiana went to Eugene and won 30-20, though neither offense was particularly sharp. Both quarterbacks—Oregon’s Dante Moore and Indiana’s Fernando Mendoza, perhaps the first two QBs taken in next year’s draft—combined to throw three interceptions. Mendoza, the eventual Heisman winner, threw a pick-six.

The defenses ruled, and they likely will again. These two teams combined to allow just three points last round. Oregon shut out Texas Tech, forcing four turnovers in the process.

Indiana limited Alabama to 193 yards and three points, dominating the Crimson Tide in a way we haven’t seen in many, many years. The Hoosiers limited Alabama to 23 yards rushing on 17 carries, and the defense sacked Ty Simpson three times.

Now, this total sits in the mid-40s, which feels about right. This game features a wealth of offensive firepower, although both defenses have the ability to be elite.

As for location, this one seems somewhat relevant.

While the Peach Bowl will be a neutral site, don’t be surprised if the crowd is more Indiana-heavy. It’s not an easy trip from Eugene. It’s even harder for those considering making a trip to the national championship in Miami a week later, if they get that far.

Despite the first outcome and the long travel, this feels like a field-goal game. Even the first matchup, which was ultimately decided by 10 points, was tight throughout.

Indiana has been absolutely sensational, and there is no reason to believe that will stop here. Oregon, however, just played one of the best defenses in the country, found success and still left a lot of points out there. That experience should help plenty.

Since the line was posted, it has moved slightly in Indiana’s favor. Given how sensational this team played against Alabama, this should come as no surprise.

Still, it feels a tad high. Oregon is more than capable of pulling off the upset, and the Ducks should find success on both sides of the field.

Close game. Fabulous game. Enjoy this one regardless of what side you land on.



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How much LSU football offered transfer portal QB Brendan Sorsby

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Jan. 7, 2026, 11:51 a.m. CT



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Two Crazy Ideas to ‘Fix’ College Football

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Does college football need fixing? That could be argued.

It’s inarguable that there are broken aspects to the sport (see the calendar), but at the same time, the sport is gobbling up as much money as it ever has.

As I reflect on the last year, I’ve come up with two whacky ways I think college football could improve on some of its issues. I stayed away from the calendar and the portal because everyone at this point knows something has to give there.

1. NIL-Incentive-Based Preseason Bowl Games

I’m typing this out with a quad box on my TV that features three bowl games (this was written on Dec. 31), so just know if the bowl system doesn’t innovate, I’ll still be here for it.

With that said, there is no denying that the bowl season has been losing its luster over the past decade or so. So, let’s try to find a way to spruce things up. My suggestion (which I don’t think is necessarily original): move them to the next preseason.

That may sound all sorts of backward, but is it more backward than a team having to turn down a bowl because they don’t have enough players to field a team? Is it more backward than a handful of teams going into bowl season with cobbled together coaching staffs because their coach left for another job?

Here’s my idea: Based off conference finishes, teams will be slotted into bowl games to start the next season. Using the Texas Bowl as an example, say it hosts the third-place finisher in the Big 12 and the fifth-place finisher in the SEC (would’ve provided a Utah vs. Texas matchup based on this season’s results). Then, the Texas Bowl’s sponsor would have to pony up some money (how much, I have no idea) for some NIL during next season’s games.

You could argue that the roster that makes the bowl should get the NIL, which I won’t put up much of a fight arguing about, but it going to the next season’s roster would benefit the program going into the offseason. Coaches would be able to recruit the portal with, “Oh, and we’re in the X Bowl, which pays out X.” Maybe it would also be enough to keep some of the players undecided about hopping in the portal to stay in a spot.

It’s a reward to the program for having a good season that they now have the extra recruiting tool and a reward for players in that they get paid. AND it provides The College Football Playoff committee more potentially relevant interconference data points come the end of the year. It’s a win-win-win, as far as I’m concerned.

Things that would need to be figured out:

For one, a lot of teams already have nonconference games scheduled way in advance, so you’d have to deconstruct some of those deals.

Secondly, teams ineligible for a bowl would have a relatively quick turnaround to get a game scheduled. But basically every other college sport puts schedules together much quicker than football, so I think you’d be able to work around that.

2. Region-Based Promotion, Relegation

From a fun idea that could somewhat realistically be implemented smoothly to something that is bat-poop crazy that the powers that be would never agree to.

This prompt is sort of two in one, as it would take conferences realigning (again) plus the implementation of a European soccer-esque promotion-relegation system.

Starting with the conferences, nothing makes sense anymore. USC is in the same conference as Rutgers, despite the two schools having about a 40-hour drive between them. Cal and Miami share a conference despite having about a 45-hour drive between them.

I say the conferences should come together (already not going to happen) and divide schools up based on geography. Not just the Power Five, either. The American Conference hosts UTSA (San Antonio, Texas) and Army  (West Point, New York). Conference USA has New Mexico State and Delaware. Those leagues don’t have the TV revenue to afford such travel expenses as easily.

So, the Power Five returns (welcome back, Pac-12!), and each of those league’s get paired with a Group of Five conference. The winner of the Group of Five conference and the last-place team in the Power Conference would switch leagues (or potentially play a winner-take-all postseason game?). Base media rights payouts would be uniform across the P5 leagues (again, never going to happen) and in the G5.

Let’s say it’s Pac-12/Mountain West, Big 12/American, Big Ten/MAC, SEC/Sun Belt and ACC/Conference USA.

I still think the college football regular season means a lot, but this would only add to that for literally every team. There’s even intrigue for teams having bad seasons. A late November game between two teams that are 2-9 might be must-see TV.

Aside from helping with travel costs for schools and fans, the regionality of things would also bring back some rivalries and create others.

Take the state of Texas, for example. There are six Group of Five programs in the Lone Star State, and those six schools are in three difference conferences. Rice (Houston, Texas) shares a conference with Temple (Philadelphia, Pennsylvania) but not with Sam Houston (Huntsville, Texas). I imagine a lot of players on those G5 Texas teams know one another and would probably very much like to prove that their college team is better than someone they grew up playing in high school. Same for regular students. Say Joe and Bob grew up as friends in Dallas. One went down to Texas State for college and the other went to North Texas. That game has a new level of care to it for bragging rights over your buddy.

Things that would need to be figured out:

Money means this idea is dead on arrival. Schools in the Big Ten or SEC right now would have no interest in sharing their portion of the pie, even if it was for the betterment of the sport. Could you imagine one of those Big Ten teams who woke up on third base despite basically never being relevant in football agreeing to a system that could have them relegated to the MAC? No way. College Football Playoff payouts to the league would have to be big with the regionality of things. The more teams that league gets in, the more money that league gets to divvy among its schools.

Promotion-relegation also isn’t as smooth an idea in college sports as it is professional sports because of A, the transfer portal, and B, eligibility. If a Group of Five team was good enough to win its league, the difference in P5 media rights money and G5 media rights money would need to be enough for the G5 team to retain at least portions of its roster rather than the whole thing getting blown up, forcing an underfunded team into a stronger league while having to replace a large chunk of the roster. But even if that money is enough for rising G5 schools to retain their rosters, what if that G5 school was filled with seniors?

Then would anyone belong to any conference anymore? Or is it sort of like the NFL but rather than AFC and NFC its Big 12, SEC, etc.?

It’s messy, there is no doubt, but if somehow the whole system was reset, I think this system would be a ton of fun.



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Indiana football gets big Mark Cuban NIL donation as transfer portal heats up

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Indiana’s ascendence to the top of the college football world is nothing short of stunning, as Curt Cignetti arrived in Bloomington and immediately turned into a contender. Cignetti’s displays a powerful ability to get buy-in from all levels of the program, from players to the administration to boosters, tapping into Indiana’s alumni base to get the Hoosiers closer to the nation’s top programs in spending. 

Among the alumni that Cignetti convinced to invest in the program is billionaire Mark Cuban. The investor and now-minority owner in the Dallas Mavericks has plenty of cash on hand after selling the majority stake in the Mavs, and after never giving to his alma mater’s athletics department previously, Cuban made back-to-back major donations to help the Hoosiers compete in the portal. 

Cuban confirmed he sent in another donation prior to the opening of the transfer portal on Jan. 2, telling Front Office Sports he “already committed for this portal.” While he wouldn’t confirm how much he gave, he did hint that it was a bigger gift than last year — “Let’s just say they are happier this year than last year.” 

That investment from Cuban and others has already paid major dividends for the Indiana program. After a playoff berth in 2024, the Hoosiers improved even further in 2025, landing the No. 1 overall seed in the College Football Playoff after an undefeated season and winning the Big Ten championship. They’re now the favorites to win it all and will look to punch their ticket to their first national title game in a rematch with No. 5 Oregon on Friday night in the Peach Bowl. 

The transfer portal played a huge role in Indiana’s success, as Cignetti brought much of his James Madison team with him in addition to a number of key players via the portal — most notably Heisman Trophy winning quarterback Fernando Mendoza. 

While the on-field focus remains the Ducks, the Hoosiers are aggressive once again in the portal for 2026. Indiana’s put together another big portal haul, ranking fourth in 247Sports’ transfer portal class rankings, putting Cuban’s money to good use by landing nine commits. The headliners so far are TCU quarterback Josh Hoover and Michigan State wide receiver Nick Marsh, as they look to reload at key positions on offense to stay on top of the Big Ten. 





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Florida Coach Jon Sumrall Can’t Hand Out Shoes, But Can Pay Players ‘Whatever’

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The NIL era continues to be wild.

Since the NIL era began in college athletics back in 2021, the landscape of college sports has often been described as ‘The Wild, Wild West.’ As we enter 2026, that phrase doesn’t do the current situation any form of justice. There were at least some laws in the Wild, Wild West.

While there are rules – it would be more accurate to just call them guidelines – when it comes to what you can and can not do regarding NIL, they very much feel optional at this point in the proceedings. 

Newly appointed Florida head coach Jon Sumrall recently joined Jonathan Hutton and Chad Withrow on OutKick’s Hot Mic and gave a very real example of just how little sense said NIL guidelines make.

With Florida being sponsored by the Jordan brand, one would imagine that Sumrall could hand out as many pairs of shoes as humanly possible to players after their careers wrap up in Gainesville. But no, that isn’t the case at all.

“We give out Jordan Brand shoes here, because we’re a Jumpman school,” Sumrall noted. “So, that’s like a cool, hip thing. And I’ve got all those Jordans on my desk here, but we can’t give them to the players after their careers are over because the monetary value is too great. It’s called an extra-benefit.”

“I’m like, the shoes are worth a couple-hundred bucks, I don’t know maybe a couple thousand bucks, I don’t know how much they’re worth. But, we’re already paying these dudes. Why can’t we give them these shoes?”

That’s a valid question, coach.

Many players are being paid six to seven figures per season to play, and are paid that sum regardless of performance, but handing out a pair or two of shoes that your team is already sponsored by is a no-no.

Good luck trying to make that make any sense.

The funniest piece in all of this is that someone at Florida likely had to tell Sumrall shortly after he was hired that he wasn’t allowed to hand out shoes. The look on his face when he was told that had to have been priceless.





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