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NCAA Commission will watch how NIL money gets used

MIRAMAR BEACH, Fla. — On the one hand, what this new version of cash-infused college sports needs are rules that everybody follows. On the other, they need to be able to enforce those rules without getting sued into oblivion. Enter the College Sports Commission, a newly created operation that will be in charge of counting […]

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NCAA Commission will watch how NIL money gets used

MIRAMAR BEACH, Fla. — On the one hand, what this new version of cash-infused college sports needs are rules that everybody follows.

On the other, they need to be able to enforce those rules without getting sued into oblivion.

Enter the College Sports Commission, a newly created operation that will be in charge of counting the money, deciding what a “fair market” deal for players looks like and, if things go well, helping everyone in the system avoid trips to court whenever a decision comes down that someone doesn’t like.

With name, image, likeness payments taking over in college, this group will essentially become what the NCAA committee on infractions used to be — the college sports police, only with the promise of being faster, maybe fairer and maybe more transparent.

In a signal of what the CSC’s most serious mission might be, the schools from the four biggest conferences are being asked to sign a document pledging not to rely on state laws – some of which are more permissive of payments to players — to work around the rules the commission is making.

“We need to get out of this situation where something happens, and we run to our attorney general and file suit,” said Trev Alberts of Texas A&M, one of 10 athletic directors who are part of another group, the Settlement Implementation Committee, that is helping oversee the transition. “That chaos isn’t sustainable. You’re looking for a durable system that actually has some stability and ultimate fairness.”

Number crunching to figure out what’s fair

In this new landsacpe, two different companies will be in charge of two kinds of number crunching.

The first, and presumably more straightforward, is data being compiled by LBi Software, which will track how much schools are spending on every athlete, up to the $20.5 million cap each is allowed to distribute in the first year of the new arrangement expected to begin July 1.

This sounds easy but comes with the assumption that universities – which, for decades, have sought to eke out every edge they can, rulebook or no – will provide accurate data.

“Over history, boosters have looked for ways to give their schools an advantage,” said Gabe Feldman, a sports law professor at Tulane. “I think that will continue even with the settlement.”

Adding some level of transparency to the process, along with the CSC’s ability to deliver sanctions if it identifies cheaters, will be key to the new venture’s success.

“There’s legal risk that prohibits you from doing that,” Alberts said. “But we want to start as transparent as we can be, because we think it engenders trust.”

Good intentions aside, Alberts concedes, “I don’t think it’s illogical to think that, at first, it’s probably going to be a little wonky.”

How much should an endorsement deal be worth?

Some of the wonkiest bookkeeping figures to come from the second category of number crunching, and that involves third-party NIL deals. The CSC hired Deloitte to run a so-called clearinghouse called “NIL Go,” which will be in charge of evaluating third-party deals worth $600 or more.

Because these deals aren’t allowed to pay players simply for playing – that’s still technically forbidden in college sports — but instead for some service they provide (an endorsement, a social media shoutout and so forth), every deal needs to be evaluated to show it is worth a fair price for what the player is doing.

In a sobering revelation, Deloitte shared with sports leaders earlier this month that around 70% of third-party deals given to players since NIL became allowable in 2021 would have been denied by the new clearinghouse.

All these valuations, of course, are subject to interpretation. It’s much easier to set the price of a stock, or a bicycle, than the value of an athlete’s endorsement deal. This is where things figure to get dicey. Though the committee has an appeals process, then an arbitration process, ultimately, some of these cases are destined to be challenged in court.

“You’re just waiting to see, what is a ‘valid business purpose’ (for an NIL deal), and what are the guidelines around that?” said Rob Lang, a business litigation partner at Thompson Coburn who deals with sports cases. “You can see all the lawyer fights coming out of that.”

Avoiding court, coordinating state laws are new priorities

In fact, elements of all this are ripe to be challenged in court, which might explain why the power conferences drafted the document pledging fealty to the new rules in the first place.

For instance, Feldman called a law recently enacted in Tennessee viewed by many as the most athlete-friendly statute in the country “the next step in the evolution” of state efforts to bar the NCAA from limiting NIL compensation for athletes with an eye on winning battles for recruits and retaining roster talent.

“What we’ve seen over the last few years is states trying to one-up each other to make their institutions more attractive places for people to go,” he said. “This is the next iteration of that. It may set up a showdown between the schools, the NCAA and the states.”

Greg Sankey, the commissioner of the Southeastern Conference, said a league spanning 12 states cannot operate well if all those states have different rules about how and when it is legal to pay players.

The SEC has been drafting legislation for states to pass to unify the rules across the conference. Ultimately, Sankey and a lot of other people would love to see a national law passed by Congress that does that for all states and all conferences.

That will take months, if not years, which is why the new committee drafted the document for the schools to sign.

“We are all defendant schools and conferences and you inherently agree to this,” Alberts said of the document. “I sat in the room with all of our football coaches, ‘Do you want to be governed?’ The answer is ‘yes.’”

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Ryan Williams inks major – and legitimate

Not many stars are shining brighter in college football these days than Ryan Williams. Nicknamed “Hollywood”, Williams burst onto the scene as a 17-year-old true freshman in 2024. He had one of the biggest plays of the season when he caught the eventual game-winning touchdown to lead the Crimson Tide to a win over Georgia […]

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Not many stars are shining brighter in college football these days than Ryan Williams. Nicknamed “Hollywood”, Williams burst onto the scene as a 17-year-old true freshman in 2024. He had one of the biggest plays of the season when he caught the eventual game-winning touchdown to lead the Crimson Tide to a win over Georgia in September.

Last season was just the beginning for Williams, and he was just scratching the surface of where his immense talent will eventually lead him.

His talent and stardom are being recognized outside of Tuscaloosa. Williams was one of the two cover athletes for College Football 26, joining fellow star sophomore WR Jeremiah Smith of Ohio State. Now, Williams has inked a major NIL deal with the biggest brand in sports.

Ryan Williams signs an NIL deal with Nike

Nike announced the deal on Friday morning:

Via a press release from Nike, Williams said: “Since I can remember, Nike has always been the best fit on and off the field. Family has always been a huge part of who I am. When I had the opportunity to join the Nike family, I knew I had to just do it.”

Details of the deal have yet to be made public, but this is a major, and legitimate, NIL deal for Williams. Per Pete Nakos, he becomes just the second college football player to sign an NIL deal with Nike, joining former Colorado QB Shedeur Sanders, who signed with Nike last August before his final season in Boulder.

This deal is exactly what NIL is supposed to be in college sports. This is Williams capitalizing on his and Alabama’s brand, not just money being funneled to him through a collective. This is one of the first legitimate NIL deals to be publicized since the groundbreaking House vs. NCAA settlement, which legalized revenue-sharing and is expected to bring major changes to NIL and the end of booster-backed collectives.

Williams is gearing up for his sophomore season in Tuscaloosa, and Tide head coach Kalen DeBoer was highly complimentary of his star WR at SEC Media Days, praising his work ethic this offseason.

New OC Ryan Grubb will look to find creative ways to get the ball in the hands of Williams. The sophomore WR will have more help alongside him this season, with an impressive core of receivers joining him to prevent too much bracket coverage. Germie Bernard is back, and Miami (FL) transfer Isaiah Horton gives Alabama a legitimate No. 3 option on the outside, which the team sorely lacked a season ago.

The depth behind that trio is impressive, too, with young WRs like Rico Scott and Lotzeir Brooks plenty good enough to find playing time.

Williams should be in store for an even bigger year two.





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Ohio State football makes the Top 5 for nation’s No. 2 QB but there’s a catch

While the focus has been on the 2026 class and trying to stay competitive with the way NIL has changed everything, that doesn’t mean Ohio State football hasn’t lost focus on 2027. Ryan Day and Co. have been working overtime in sending out new offers. One top target for ’27 is no question signal-caller Teddy […]

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While the focus has been on the 2026 class and trying to stay competitive with the way NIL has changed everything, that doesn’t mean Ohio State football hasn’t lost focus on 2027. Ryan Day and Co. have been working overtime in sending out new offers.

One top target for ’27 is no question signal-caller Teddy Jarrard, who is ranked the No. 2 quarterback in the country for his class. On Thursday, Jarrard revealed his Top 5 and the Buckeyes made the list. That’s the good news. The bad news here, however, is that Notre Dame is considered the overwhelming favorite to eventually land him.

Ohio State is a finalist for 4-star QB Teddy Jarrard but Notre Dame is the favorite

Marcus Freeman is doing an unreal job recruiting wise right now, which is not good for the Buckeyes. However, as of this writing, the elite QB is yet to shut down his recruitment and nothing is set in stone. Could Ohio State catch up and pass ND here? It’s possible.

In addition to Ohio State and Notre Dame, Jarrard also included Penn State, Georgia and Michigan among his finalists. While Jarrard is a top target for Ohio State, keep in mind that 2027 QB Brady Edmunds has been committed to Ohio State since December.

He gave the Buckeyes an incredibly early verbal, which can also be said about 5-star wideout Jamier Brown, who is on board as well for the 2027 group with Edmunds. Is Day looking at taking two QBs for next year’s class? It sure looks that way.

Again, no decision has been made by Jarrard other than the fact that he’s now down to five programs. Even though Notre Dame is the favorite, if Day wants him bad enough, he can take things to the next level in showing Jarrard he’s a priority – getting him on campus this fall for a game is a no-brainer move. Will Jarrard end up playing his college ball in Columbus? It’s hard to say, but everyone knows better than to count Day out.





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Kentucky star trying to lift Wildcats over UNC basketball isn’t fooling anyone

Andrew Harrison is certainly a hero at Kentucky after leading them to back-to-back Final Four appearances and a National Championship appearance in 2014, but that was all 10 years ago, and he never won a title. When sitting down with current Kentucky players for interviews, Harrison made quite the claim that many other college football […]

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Andrew Harrison is certainly a hero at Kentucky after leading them to back-to-back Final Four appearances and a National Championship appearance in 2014, but that was all 10 years ago, and he never won a title.

When sitting down with current Kentucky players for interviews, Harrison made quite the claim that many other college football experts would disagree with: Kentucky has the best basketball culture and is the best blue blood program in the country.

Yes, Harrison is making that claim knowing the type of programs that the Duke Blue Devils and, of course, the North Carolina Tar Heels have. He even made an emphasis on saying they are certainly better than both of those blue blood programs.

“I don’t care what anybody says about North Carolina, Duke — it’s not like this,” Harrison said. “It’s not like this, I’m telling you.”

That is certainly a crazy claim to make, and especially as emphatically as he made it. When college basketball greats are talked about, UNC and Duke are always the first two programs to come out of someone’s mouth. First of all, that rivalry is the end all be all rivalry in college basketball, but also both programs had two of the most legendary coaches to ever coach the game.

Harrison said his reasoning behind it all was that if you win a championship with Kentucky, you can go back to campus in 50 years and everyone will still recognize you. The irony in that statement is that while Harrison led the Wildcats to a title game, he didn’t actually win it, so he can’t be talking about himself by saying that.

Also, that is trying to say that the star UNC and Duke players wouldn’t be recognized. Heck, even players who didn’t win a championship are still remembered in Chapel Hill and Durham. Harrison is just trying to elevate the Kentucky program; he isn’t really doing it in the best manner.

The Wildcats have just one championship in this century, back in 2012, when both UNC and Duke have each won three since the turn of the century. So nice try, Harrison, but the logic just isn’t backing you up here.





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As Trump considers NIL executive order, granddaughter Kai Trump just got another NIL deal

Questions about whether President Donald Trump will issue an executive order to address name, image and likeness standards in college sports after media reports surfaced he was working on one earlier this week. Following a 2021 Supreme Court ruling, student athletes have been allowed to profit from their publicity with sponsorship deals. The change has […]

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Questions about whether President Donald Trump will issue an executive order to address name, image and likeness standards in college sports after media reports surfaced he was working on one earlier this week.

Following a 2021 Supreme Court ruling, student athletes have been allowed to profit from their publicity with sponsorship deals. The change has drastically changed the landscape of collegiate sports, and college sports leaders have repeatedly met with lawmakers to push for federal standards and guidelines.

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CBS News reported on July 15 that Trump was planning to sign an executive order in the following days to establish those standards. Front Office Sports and Yahoo! Sports also reported the order was in the works.

This is not the first time reports have surfaced on Trump’s plans to address NIL, and the U.S. House of Representatives is working on legislation known as the SCORE Act. The White House did not comment on the media reports, and USA TODAY Sports reported college leaders did not have knowledge of an imminent order.

But whatever new laws or regulations come into fruition on NIL for student athletes, the consequences could hit close to home for the president. Trump’s eldest granddaughter, Kai Trump, is a young golf star and future college athlete with her own NIL deals. Here is what to know:

More: College sports leaders unaware of Donald Trump’s plan for executive order addressing NIL

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What is NIL?

The acronym stands for name, image and likeness. NIL deals protect student athletes’ rights to earn money from their publicity and sometimes includes a big-name brand endorsement, like Kai Trump’s.

Until a historic 2021 Supreme Court decision that led to an NCAA rule change, the NCAA didn’t allow student-athletes to profit from their name, image and likeness.

An array of state laws have been passed to regulate it, but college sports leaders have pushed for federal intervention.

Who is Trump’s granddaughter, Kai Trump?

Kai Trump, 18, is President Trump’s eldest granddaughter, the daughter of Donald Trump Jr. and ex-wife Vanessa Trump.

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Kai Trump made her political debut at the Republican National Convention ahead of the 2024 election, talking up the human side to her grandfather, who she said calls her to check in on her golf game.

She is a rising senior at The Benjamin School in Palm Beach Gardens, Florida. She has committed to playing golf at the University of Miami after graduating.

Does Kai Trump have a NIL deal?

Yes, she has a few brand partnerships.

On July 15, Kai announced a new partnership with Accelerator Active Energy. In February, Kai announced her first lucrative endorsement deal with big-name golf equipment company TaylorMade.

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On3, a website that rates high school and college athletes, valued her name, image and likeness (NIL) at more than $1.2 million. The valuation makes her No. 1 in women’s high school golf and No. 98 among high school and college athletes’ valuation, according to On3.

Her recent announcement with Accelerator energy drinks, where Travis Kelce is also a brand ambassador, was presidential-themed in a nod to her grandfather. She later went on “Fox & Friends” to announce the new deal.

“He really just taught me to keep on fighting and keep on practicing and whatnot,” Kai said in the interview, according to Golfweek. “I’ve loved playing golf with him my whole life. It’s the reason that we share a special bond together.”

Contributing: Tom Schad, Matt Hayes, Jennifer Sangalang, Eric J. Wallace, USA TODAY

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Kinsey Crowley is the Trump Connect reporter for the USA TODAY Network. Reach her at kcrowley@gannett.com. Follow her on X and TikTok @kinseycrowley or Bluesky at @kinseycrowley.bsky.social.

This article originally appeared on USA TODAY: Who is Kai Trump? POTUS granddaughter gets NIL deal amid fed lawmaking



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How President Trump’s Proposed NIL Executive Order Could Impact the Kansas Jayhawks

President Donald Trump reportedly plans to sign an executive order establishing national standards for Name, Image, and Likeness (NIL) initiatives in college athletics, according to CBS News. This news comes on the heels of the SCORE (Student Compensation and Opportunity through Rights and Endorsements) Act advancing out of the U.S. House Subcommittee on Commerce, Manufacturing, […]

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President Donald Trump reportedly plans to sign an executive order establishing national standards for Name, Image, and Likeness (NIL) initiatives in college athletics, according to CBS News.

This news comes on the heels of the SCORE (Student Compensation and Opportunity through Rights and Endorsements) Act advancing out of the U.S. House Subcommittee on Commerce, Manufacturing, and Trade earlier this week. That bill is also aimed at standardizing NIL for college student-athletes and would reportedly supersede state laws currently regulating the NIL space.

While it’s currently unclear what changes the executive order from Trump would fully entail, any type of federal directive or legislation that would help reign in some of the wild spending happening across college athletics right now would likely be welcomed by Kansas Athletics administrators and coaches.

It’s not an enviable task that Kansas Athletics Director Travis Goff and the various KU coaching staffs have with schools now able to pay players directly through revenue sharing and players wanting to earn money from NIL on top of that.

It’s a lot to manage, and it can make fielding a competitive team year after year that much more difficult, especially with tampering going on – something Kansas football coach Lance Leipold recently addressed at Big 12 Media Days.

And although KU Athletics teams as a whole have performed very well recently despite the challenges, the NIL setup as it exists currently is simply not equitable or sustainable with different states having different regulations and many universities having more financial opportunities than others.

However, more limitations and guardrails in place on NIL earnings could help balance out the playing field between schools competing for the best talent while also providing an edge to schools such as KU.

Take Kansas basketball head coach Bill Self for example. He was already a great recruiter before NIL came into play. And while he has used it to KU’s advantage to help land some of the best high school and transfer prospects in the country these past few years, NIL standardizations – such as player earning caps – could lessen the bidding wars for players and allow him to use more of the traditional (and successful) recruiting tools he’s used in the past.

Right now, money is largely the deciding factor for these student-athletes deciding where to play. And while more NIL restrictions could reduce KU’s ability to outbid other schools for players’ services, it would also allow Self to go back to selling kids more on KU’s winning tradition, the allure of Allen Fieldhouse, national exposure, etc.

There are several schools who can compete with KU on money, but few who can match up when it comes to the intangibles, history, and sustained success of Kansas basketball.

NIL regulation could be advantageous for Kansas football as well, with the program soon to have some of the newest and best facilities in all of college football – which Leipold and his staff can use to out-recruit schools when money isn’t as much of a factor.

Having limitations on NIL income could also allow KU programs such as football, baseball, volleyball and others to prevent some of their top talent from transferring at season’s end if other schools are no longer easily able to outbid them for a player through promised NIL earnings. And having more restrictions on NIL could restore some control and integrity to the recruiting process for both KU coaches and their athletes.

Overall, federal NIL regulation could prove to be very beneficial for KU sports programs and provide much-needed stability across the college athletics landscape.



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Report: President Trump ‘Actively Working’ On Major College Sports Change

Report: President Trump ‘Actively Working’ On Major College Sports Change originally appeared on The Spun. It’s hard to recall a U.S. President other than Gerald Ford (a Michigan football legend) who has been as active in regards to college sports as President Trump. He intends to maintain that streak by working even more changes to […]

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Report: President Trump ‘Actively Working’ On Major College Sports Change originally appeared on The Spun.

It’s hard to recall a U.S. President other than Gerald Ford (a Michigan football legend) who has been as active in regards to college sports as President Trump. He intends to maintain that streak by working even more changes to college sports on a national level.

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According to Front Office Sports, President Trump is “actively working” on a new executive order that will address name, image and likeness (NIL) deals in college sports. Per the report, it will be aimed at establishing a national standard for such deals.

The news comes amid growing momentum in Congress to pass the SCORE Act (Student Compensation and Opportunity through Rights and Endorsements). The goal the SCORE Act is reportedly to “protect the name, image, and likeness rights of student-athletes to promote fair compensation with respect to intercollegiate athletics, and for other purposes.”

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The SCORE Act is already being criticized for returning power to the NCAA and removing power from players that a series of court battles have given them.

“If you thought the dissolution of the Pac-12 was a heist, the SCORE Act is the National Championship of all heists. This legislation is a power grab by the two biggest conferences that will leave athletes, coaches, and small and mid-sized institutions behind,” U.S. Senator Maria Cantwell of Washington wrote on X this week.

The AFL-CIO, one of America’s largest unions, has also released a statement opposing the bill:

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“The AFL-CIO Sports Council strongly opposes the SCORE Act. The bill is a bad deal for athletes, writing a blank check to the NCAA while limiting athletes’ earnings and diminishing their bargaining power,” the organization wrote.

WASHINGTON, DC - JANUARY 30: U.S. President Donald Trump talks to reporters from the Resolute Desk after signing an executive order to appoint the deputy administrator of the Federal Aviation Administration in the Oval Office at the White House on January 30, 2025 in Washington, DC. Trump also signed a memorandum ordering an immediate assessment of aviation safety and ordering an elevation of what he called “competence” over “D.E.I.” (Photo by Chip Somodevilla/Getty Images)Chip Somodevilla/Getty Images

WASHINGTON, DC – JANUARY 30: U.S. President Donald Trump talks to reporters from the Resolute Desk after signing an executive order to appoint the deputy administrator of the Federal Aviation Administration in the Oval Office at the White House on January 30, 2025 in Washington, DC. Trump also signed a memorandum ordering an immediate assessment of aviation safety and ordering an elevation of what he called “competence” over “D.E.I.” (Photo by Chip Somodevilla/Getty Images)Chip Somodevilla/Getty Images

The NCAA has seen their power to enforce rules completely diminish over the last five years. Lawmakers on all sides of the political aisle have openly advocated for the NCAA to lose power for a variety of reasons.

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But with the scales seemingly tipping significantly towards the players, there are grumblings that student-athletes might gain enough power to start forming unions.

A significant number of Americans and the politicians that they elect vehemently oppose unions. It looks like they would rather give the NCAA power back before allowing student-athlete unions to emerge on a larger scale.

Related: President Trump to Create Commission on College Sports’ Future

Report: President Trump ‘Actively Working’ On Major College Sports Change first appeared on The Spun on Jul 17, 2025

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This story was originally reported by The Spun on Jul 17, 2025, where it first appeared.



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