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NIL

Nearly $80 million in NIL deals approved since June; collectives say $11 million more is tied up

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The College Sports Commission reported Thursday that more than 8,000 name, image and likeness deals, valued at nearly $80 million, between third-party businesses and student-athletes have been cleared since mid-June, compared to 332 that have been submitted but not approved.

The College Sports Commission reported Thursday that more than 8,000 name, image and likeness deals, valued at nearly $80 million, have been cleared since mid-June, but a group representing dozens of NIL collectives claims millions more dollars are being held up by the slow process.

The CSC said 332 deals between college athletes and third-party businesses have been submitted to the NIL Go online platform and rejected from June 11 through Aug. 31. More than 3,000 deals were cleared in the final 11 days of August alone, the CSC said.

The Collective Association, a trade group for the donor-funded businesses affiliated with schools, also released data it compiled from its members. The association claimed more than $11 million earmarked for athletes has been snarled and called for more transparency and speed from the CSC.

The new enforcement arm of college sports was established by the power conferences to oversee rules related to the revenue sharing system that was agreed to as part of the $2.8 billion settlement of the House v. NCAA antitrust lawsuit.

For the first time, schools are permitted to directly pay their athletes up to $20.5 million per year. Schools can distribute the money to their athletes however they choose. The CSC is responsible for enforcing that revenue-sharing cap and regulating outside NIL deals to ensure they reflect fair market value and legitimate business purposes.

The CSC said more than 28,342 college athletes and 1,227 “institutional users” have registered with NIL Go, which is managed by accounting firm Deloitte to evaluate how athletes are making money outside of what they are receiving from their schools.

“This initial report shows the new system is working as intended: legitimate NIL deals are being submitted, reviewed and approved through NIL Go,” College Sports Commission CEO Bryan Seeley said. “The strong engagement from student-athletes and institutions shows real progress toward the clarity, transparency and fairness that the House Settlement intended. We look forward to sharing our progress on a regular basis as we continue to refine and improve the NIL deal review process moving forward.”

The report said the 8,359 cleared deals range in value up to about $1.6 million.

The CSC was launched in June after a judge gave final approval to the House v. NCAA settlement. Led by Seeley, a former Major League Baseball executive in charge of investigations and enforcement, the commission is also in the process of turning the settlement into detailed policy.

That process already hit a snag in July. CSC guidance to schools initially said that all deals between athletes and NIL collectives — school-affiliated and booster-funded organizations — would be rejected for not serving a “valid business purpose.

Collective operators pushed back, and attorneys for the plaintiffs who negotiated the settlement with the NCAA and conferences claimed that interpretation violated terms of the deal.

The CSC later revised the guidance, allowing collective deals as long as the athlete is promoting “for-profit” goods or services to the public. Collective deals would be considered on a case-by-case basis.

That created a lot more deals to evaluate for the commission, which is still building its staff.

The CSC report said of the 332 rejected deals, 75 have been re-submitted and none are currently in arbitration. When a deal fails to be cleared, the parties involved can request a ruling from an outside arbiter.

The Collective Association, citing data from 25 members, cited 384 deals that have been submitted to date, with 120 rejected, 25 approved and 47 kicked back for more information. The other 192 deals submitted are awaiting a response. The average size of the deals is nearly $29,000, the association said.

The association said it recently polled more than 50 members representing athletes from the SEC, Big Ten, Big 12, ACC, American, Big East and Pac-12 conferences.

“While collectives are working diligently to comply, the feedback was unanimous: The current system lacks speed, transparency, and support needed to serve athletes effectively.”

Among the concerns cited were:

  • Unanswered questions about how NIL deals for international athletes will be evaluated.
  • Uncertainty about how fair market value is being determined.
  • Confusion about how athletes can be compensated for time-sensitive opportunities that might arise from an in-game performance that spikes an athlete’s popularity and profile.
  • No clear avenue for questions before deals are submitted.

The CSC said the most common issues are delays in providing necessary information for evaluation; contradictory deal terms and misreporting; and deals not satisfying “valid business purposes”.

The Collective Association made several recommendations for the CSC to consider to improve its process, including:

  • A real-time help desk or live chat for NIL Go users.
  • Allowing users to track progress of deals through the approval process with expected timelines.
  • Better defining “fair market value”.
  • Clarify rules for time-sensitive opportunities.
  • Addressing international student-athlete eligibility.
  • Standardizing deal evaluation with templates and examples for submissions.

The Collective Association also called for the creation of an NIL Oversight Task Force that would include athletes, representatives from collectives and athletic departments to review the system.

“The TCA and its member organizations remain committed to supporting student-athletes, operating within the rules, and working with the CSC to establish a transparent, timely, and athlete-first system,” the association said. “Without these improvements, both athletes and collectives face unnecessary uncertainty that undermines the promise of NIL opportunities.”

(Photo: Alex Slitz / Getty Images)



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Missouri DE Damon Wilson II sues Georgia, setting up landmark player vs. school NIL legal battle

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Former Georgia defensive end Damon Wilson II has sued the school’s athletic association, escalating one of the messiest player-school disputes of the NIL and transfer portal era.

In a 42-page complaint filed Tuesday morning in Boone County, Mo., Wilson’s attorneys allege a civil conspiracy involving the Bulldogs and Georgia’s collective to try to “penalize Wilson for his decision to transfer.” The suit alleges that they interfered with his ability to enter the portal and lied about his NIL buyout. The former five-star recruit spent this season at Missouri.

The move is a counter to Georgia earlier seeking to go to arbitration to get $390,000 from Wilson, alleging damages after the player signed an agreement to return to Athens for his junior season before entering the transfer portal a month later.

It’s also believed to be the first time a player and school have taken each other to court over an NIL dispute. The resolution could hinge on Wilson’s argument that the NIL agreement with Georgia’s collective was a binding contract.

“Georgia appears intent on making an example of someone, they just picked the wrong person,” said Jeff Jensen, one of Wilson’s attorneys. “Damon never had a contract with them. I don’t see how Georgia thinks intimidation and litigation will help their recruitment efforts — maybe players could bring lawyers with them to practice.”

“As this matter involves pending litigation, we will have no additional comment at this time and refer you to our previous statement,” University of Georgia Athletic Association spokesman Steven Drummond said.

The backstory

Wilson appeared in 26 games at Georgia from 2023 to ‘24 and was expected to be a significant contributor this season when he signed an NIL agreement last December with Georgia’s Classic City Collective. The terms sheet called for him to receive $30,000 per month from December 2024 through January 2026.

A month after signing the deal, he transferred to Missouri, where he led the Tigers with nine sacks. Because the agreement was contingent upon his staying at Georgia, the collective ended the deal.

In October, the UGAAA filed an application to compel arbitration in Athens-Clarke County, Ga. It alleged Wilson owed $390,000 — the unpaid amount on the deal — in liquidated damages, as spelled out in the terms sheet.

What Wilson’s suit argues

The suit alleges Georgia staffers falsely told multiple unnamed Power 4 programs that Wilson would owe the Bulldogs $1.2 million if he left. That action was “an effort to prevent (other schools) from offering Wilson an NIL agreement, thereby impeding his ability to obtain an NIL agreement from a competing program that was the product of free and open competition for his athletic services and NIL licensing rights.”

It also contends the Bulldogs didn’t immediately put his name in the portal but instead launched an “all-out offensive” to try to keep him at Georgia. Those acts were part of what the suit called a “civil conspiracy” to interfere with Wilson’s business endeavors by the suit’s defendants: UGA’s athletic association, the collective and its two now-former CEOs, Matt Hibbs and Tanner Potts.

The suit also includes a count of interfering with Wilson’s business opportunities and accuses UGA’s athletic association of violating the confidentiality provision of the terms sheet by sharing its contents, including through a public court filing.

Much of the complaint addresses the NIL deal itself. The suit said Wilson and several other teammates were simply told by a Bulldogs employee to go upstairs at the football building to sign the agreement during preparations for the College Football Playoff. Wilson’s filing argues the deal is not enforceable because it says its terms would “be used to create a legally binding document.” That document was not created. The filing also notes that the terms sheet encouraged Wilson to “seek legal counsel” before finalizing a full agreement. If Wilson’s reading is correct, he would not owe the $390,000 the Bulldogs claim he does.

Finally, the suit includes a count of defamation over a line from a Bulldogs spokesperson about expecting athletes to honor commitments. The statement, the complaint said, implies that Wilson was dishonest, which hurts his reputation.

Wilson lost out on endorsement opportunities and NIL revenue and suffered emotional and mental distress caused by the Bulldogs’ false claims, his attorneys allege. He’s seeking a “fair and reasonable amount of damages” for the “financial and reputational harm he has suffered” along with legal fees.

Why this case is important

Georgia’s filing against Wilson this fall was the first known instance of a school taking a current/former player to court over an NIL buyout. And this complaint appears to be the first time a player has sued a school regarding an NIL deal.

The closest comparison is one-time Florida signee Jaden Rashada’s pending lawsuit over a $13.85 million dispute. But he filed that against three individuals involved (including now-former Florida coach Billy Napier) and a booster’s private company; the Gators have not been named as a party in the case.

As the player compensation space evolves in the first year of direct revenue sharing between schools and athletes, disputes will continue to arise. Whether contracts are binding is, to some degree, an open question and affects whether players can essentially act as free agents every year. This case is one of the first, best looks into how the issue might be resolved.



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Former Tennessee QB Nico Iamaleava returning to UCLA for second season

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Updated Dec. 22, 2025, 10:57 p.m. ET





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Four takeaways from the first weekend of the College Football Playoff

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Dec. 23, 2025, 5:35 a.m. ET

If you watched any part of Ole Miss’ 41-10 blowout of Tulane, the one common theme you felt was that the absence of former head coach Lane “Benedict” Kiffin was not acknowledged by the home fans; they even appeared to embrace it. It took a while for Rebel Nation to realize it but Kiffin simply was never “one of them” and, while he built the program, he did not measure up to the “Ole Miss family.” Most Rebel fans would probably tell you now they’d rather lose without him than win with him. Kiffin has now been fully exposed and St. Nick (Saban, now known as Mr. Hypocrite) and Pete Carroll, his self-proclaimed advisers, should be ashamed for their comments supporting the manner in which he tried to negotiate his way to both coaching one team and recruiting for another simultaneously. One is the GOAT who ran away from NIL and the transfer portal while the other is a recognized cheater by many. The best part is Kiffin’s LSU Tigers play at Mississippi next year. Good riddance!



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The Year Schools Paid Their Players

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The Year Schools Paid Their Players


































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Kenny Dillingham-Michigan saga proves college football about money

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Dec. 23, 2025, 6:07 a.m. ET





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No. 1 college football team predicted to sign $2.1 million transfer QB

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As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.

Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.

Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.

On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.

“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.” 

TCU Horned Frogs quarterback Josh Hoover.

TCU Horned Frogs quarterback Josh Hoover (10) comes off the field during the game between the Horned Frogs and the Bearcats | Jerome Miron-Imagn Images

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer. 

He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.

In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.

On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.

Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.

There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.

Read More at College Football HQ

  • Major college football program loses 15 players to transfer portal

  • College Football Playoff team has ‘significant interest’ in 4,000-yard QB

  • College football quarterback enters transfer portal after 4,000-yard season

  • No. 1 ranked transfer portal player predicted to join College Football Playoff team



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