iFIT’s content deal with the well-known boutique fitness and wellness franchisor brings classes from the top-performing Club Pilates and fast-growing YogaSix to its platform

iFIT, whose portfolio includes fitness equipment brands NordicTrack, ProForm and Freemotion, is expanding its digital offerings with studio-quality content from Club Pilates and YogaSix through a new partnership with Xponential Fitness.

The move gives iFIT’s more than six million members access to Pilates and yoga classes from two of Xponential’s most prominent brands, advancing its mission to provide more holistic, accessible wellness options. Notably, Pilates appears to be an area of interest for the fitness tech leader, having recently acquired Reform RX, a high-end reformer brand known for its commercial and at-home equipment.

“We’re incredibly excited to bring the Club Pilates and YogaSix experiences to our athletes,” iFIT chief subscription officer Jeremy McCarty said. “As a leader in connected fitness, we’re constantly evolving to meet the needs of our athletes. With this partnership, our athletes now get access to a broader range of fitness content—all included as part of their iFIT membership.”

To promote the collaboration, iFIT is launching a new challenge in which eligible members who complete the program will receive an in-studio Club Pilates intro class pass and be entered for a chance to win a one-year membership to either Club Pilates or YogaSix.

“This partnership with iFIT, a pioneer in connected fitness, allows us to bring our world-class content to a wider audience than ever before,” Xponential‘s EVP of strategic partnerships Steve Pankowski said. “By leveraging iFIT’s innovative platform and expansive global reach, we’re proud to introduce the transformative experiences of Club Pilates and YogaSix to millions of members around the world in a truly immersive, digital-first way.”

See Also

The move follows iFIT’s beta launch of its AI Coach to 19 countries, providing real-time, personalized training plans that adapt to users’ goals, routines and performance data. iFIT is also taking a swing with golf fitness, as seen with its new partnership with Arcis Golf, which operates 70 private, resort and public courses across the U.S. The deal brings game-enhancing content on iFIT-enabled equipment and mobile devices, including golf-specific workouts and performance training. 

NEW YORK and SAN DIEGO—The National Hockey League and Sony today announced a new multiyear global technology partnership, naming Sony an Official NHL Technology Partner.

The league and Sony will work together to evolve the NHL experience for fans, as well as coaches, officials, players and broadcaster, by increasing production of NHL animated data visualizations by Sony’s Beyond Sports unit; broadening use of Sony’s Hawk-Eye measuring and tracking technologies; and investing in various Sony products and technologies to bring NHL fans closer to the game, the announcement said.

 MSE honored as ‘Media Company of the Year’ and took home two other awards recognizing its best-in-class studio and production facility and original program ‘Mystics Courtside’ 

Washington, D.C. (June 5, 2025) – Monumental Sports & Entertainment (MSE) received multiple honors at the 2025 Cynopsis Sports Media Awards last night, including a luminary recognition as “Media Company of the Year,” “Best Media Spaces & Facilities” for the organization’s bleeding-edge studio and production facility, and “Best New Sports Show” for magazine show Mystics Courtside. Cynopsis also acknowledged MSE and Monumental Sports Network (MNMT) employees, original programs, and innovations as finalists in several categories. 

The 14th annual Cynopsis Sports Media Awards recognized companies and individuals across production, marketing, and technology teams, celebrating their hard work and innovation in the sports industry. The awards show took place on June 4 in New York City and was attended by hundreds of leaders in sports business. 

“We’re deeply honored to be recognized as ‘Media Company of the Year’ and to see so many elements of Monumental’s media strategy celebrated,” said Zach Leonsis, President of Media & New Enterprises at MSE. “It is our focus to continuously push boundaries in sports media and local sports content to create more value for our fans. These recognitions from Cynopsis celebrate everything we’ve accomplished toward our goal of becoming the best local media platform in the country — from our state-of-the-art broadcast studio to our award-winning network and robust original programming.” 

MSE’s full list of 2025 Cynopsis shortlist nominations includes:  

*Media Company of the Year: MSE 

RSN of the Year: MNMT  

*Best Media Spaces & Facilities: MNMT  

Production Executive of the Year: Frank Crisafulli (MNMT)  

Excellence in Streaming Innovation and FAST Channel Strategy: Monumental+  

Best Mobile App: Monumental+  

*Best New Sports Show: Mystics Courtside  

Best New Sports Show: Politics Aside with Chris Cillizza  

*Award winner 

Over the past year, MSE has solidified its status as one of the most influential enterprises in the sports media landscape. MSE has the strongest media committee representation at the league level in all of sports, has the largest in-house production team in the NBA, NHL, and WNBA, and owns and distributes the local broadcast rights for the NHL’s Washington Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, and NBA G League’s Capital City Go-Go through MNMT.  

While other regional sports networks navigate shifting viewer behavior, MNMT has completely changed how fans consume local sports content. Recent additions to MNMT’s programming lineup include four categories of alternate broadcasts (including Spanish language broadcasts), original programs with national names like Hometown with Rachel Nichols, Politics Aside with Chris Cillizza, and Sports Business Journal: Inside the Industry, and the launch of Monumental+, an upgraded state-of-the-art app that includes integrated real-time sports betting odds and gamification options during live game streams through “Monumental Game Center.” After a successful debut last season, magazine show Mystics Courtside returned this May with eight total episodes scheduled for 2025, featuring the best behind-the-scenes moments and off-court stories with players, staff, and Mystics fans.  

The award-winning new production center, which opened in March 2024, is a two-story, SMPTE 2110 facility that features two top quality studios which can combine on non-conflict nights to create one single national telecast worthy experience. The main studios feature 24 cameras, 1,200 square feet of 4K quality LED monitors, and innovative robotics to help create the best possible pre- and post-game show viewing experiences for sports fans in the national capital region. The facility also includes two insert studios, five control rooms to produce multiple events simultaneously, and brand-new office space for more than 150 MSE employees. 

“These honors from Cynopsis highlight the creativity, dedication, and passion that fuel our network and productions teams,” said Friday Abernethy, General Manager at MNMT. “Our fantastic broadcast studio and original programming that continue to earn industry recognition are all part of what makes Monumental such a dynamic media brand.” 

Last night’s honors at the Cynopsis Sports Media Awards are the latest development for MSE during a busy spring awards season. Announced on Tuesday, MSE earned an extraordinary 17 shortlist mentions for the 2025 Hashtag Sports Awards across multiple MSE entities. Winners will be announced live at the 2025 Hashtag Sports Awards on June 24. In early May, the National Capital Chesapeake Bay Chapter of the National Academy of Television Arts & Sciences unveiled that MSE was nominated for 21 Capital Emmy Awards, with winners being announced on June 21. 

### 

About Monumental Sports & Entertainment
Monumental Sports & Entertainment is America’s leading integrated sports and entertainment company and is ranked as one of the most valuable globally. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.

About Monumental Sports Network
Monumental Sports Network is wholly owned and operated by Monumental Sports & Entertainment (MSE). The network holds exclusive local television media rights for the NHL’s Washington Capitals, NBA’s Washington Wizards and WNBA’s Washington Mystics games. MNMT is also the TV and digital home to the NBA G League’s Capital City Go-Go and the NBA 2K League’s Wizards District Gaming as well as exclusive behind-the-scenes content and original sports and entertainment programming. The network also boasts the most comprehensive regional high school and collegiate sports programming in the greater Washington D.C. metro area. For more, visit: monumentalsportsnetwork.com.  

Sports Nutrition Market – DataM Intelligence

Sports Nutrition Market Size reached USD 26,106 million in 2022 and is expected to reach USD 68,231 million by 2031, growing at a CAGR of 12.8% during the forecast period 2025-2032

The Sports Nutrition Market report by DataM Intelligence provides comprehensive insights and analysis on key market trends, growth opportunities, and emerging challenges. With a commitment to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. By combining qualitative and quantitative research methodologies, the firm delivers in-depth reports that help clients navigate complex market dynamics, drive strategic growth, and seize new opportunities in an ever-evolving global landscape.

Request a Premium Sample PDF of This Report (Corporate Email IDs Receive Priority Service): https://datamintelligence.com/download-sample/sports-nutrition-market?sg

Evolving Market Forces and Opportunities:

Rising Consumer Engagement in Fitness Clubs to Boost Market Growth

Health consciousness among consumers is on the rise, leading to a growing interest in sports nutrition products, especially among athletes and individuals with active lifestyles. This trend is being fueled by an increasing focus on physical fitness, coupled with the rapid expansion of gyms, health clubs, and sports centers.

The global sports nutrition market is experiencing steady growth, supported by the proliferation of fitness clubs. The United States leads the world in the number of gyms, followed by Brazil and Mexico. This surge in gym memberships reflects a broader societal shift toward wellness and preventive healthcare. In fact, recent data shows that approximately 18.6% of Americans are enrolled in one or more fitness centers.

Adding to this momentum, companies are innovating to meet consumer demand. On April 3, 2023, EverGrain, a sustainable ingredient division of AB InBev, introduced FYTA-a new line of high-performance sports nutrition powders derived from upcycled barley protein, offering a sustainable and functional solution for health-focused consumers.

List of the Key Players in the Sports Nutrition Market: Iovate Health Sciences International Inc., Campo de Lorca. Abbott Laboratories, Quest Nutrition, PepsiCo, Inc., Clif Bar & Company, The Coca-Cola Company, MusclePharm, The Bountiful Company, Post Holdings, Inc., and BA SPORTS NUTRITION, LLC.

Research Methodology:

Both primary and secondary data sources have been used in the global Sports Nutrition Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Make an Enquiry for purchasing this Report @ https://www.datamintelligence.com/enquiry/sports-nutrition-market?sg

Segment Covered in the Sports Nutrition Market:

By Product Type (Sport Drinks, Protein Powder, Protein Bars, Branched Chain Amino Acids, Certain Supplement, Carbohydrate and energy bars, RTD protein drinks, Others)

By End User (Athletes, Body Builders, Lifestyle Users, Recreational Users)

By Distribution Channel (E-Commerce, Retail Stores, Fitness institutions, Others)

By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)

Recent Developments:

On November 24, 2022, the Alkaline Water Company launched sports drink in over 250 Harris Teeter stores.

On January 16, 2022, Applied Nutrition, a UK-based sports nutrition company, launched L-Carnitine sports drink.

In February 2021, Clif Bar & Company launched snack bars with prebiotics to support digestive health and broadened Luna Bar’s line of products. It can be used to replace a meal or as a nutritious snack.

Stay informed with the latest industry insights-start your subscription now: https://www.datamintelligence.com/reports-subscription?sg

Regional Analysis for Sports Nutrition Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Most Frequently Asked Questions in the Sports Nutrition Market Research Industry:

➠ What are the global figures for sales, production, consumption, imports, and exports in the Sports Nutrition market?

➠ Who are the top manufacturers in the global Sports Nutrition industry, and what is their current status in terms of production capacity, output, sales performance, pricing structure, cost analysis, profit margins, and overall revenue?

➠ What key opportunities are available for vendors in the Sports Nutrition market, and what challenges are they likely to encounter?

➠ Which application areas, end-user segments, or product types are projected to experience significant growth, and how is the market share distributed among them?

➠ What are the major drivers and barriers influencing the growth trajectory of the Sports Nutrition market?

➠ What are the primary sales, marketing, and distribution strategies used across the global Sports Nutrition industry landscape?

Contact Us –

Company Name: DataM Intelligence

Contact Person: Sai Kiran

Email: Sai.k@datamintelligence.com

Phone: +1 877 441 4866

Website: https://www.datamintelligence.com

About Us –

DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.

Registration is now open for The TranSPORT Forum 2025, sponsored by Haivision, taking place at Kings Place in London on the afternoon of 17 July.

The half-day event will examine the latest developments in transmission technology, exploring live sports media workflows including terrestrial and satellite backhaul, IP and cloud-based transport solutions, the evolution of 5G and bonded cellular technologies, the latest compression standards and transport protocols, 4K and HDR delivery, the role of AI and more.

Why attend?

Hear as industry leaders share insights, strategies, and innovations shaping the future of sports broadcasting and discover the latest advancements in live sports transmission technology, while exploring emerging technologies and next-generation compression standards.

Sessions will include a deep dive into the shift to IP-based transmission, a look at how Low Earth Orbit (LEO) satellites will impact sports broadcasting, and the latest advances and best practices in transmission and connectivity enabling seamless remote productions in live sports coverage. Speakers will be announced soon.

To find out more and to register, click here.