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NFL dishes details on Super Bowl LX’s Pro Bowl, innovation summit activations

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NEW YORK — On Monday, San Francisco 49ers president Al Guido stopped by the NFL’s headquarters for a briefing on first-time activations and initiatives planned for Super Bowl LX, which will land in San Francisco’s Bay Area come February. 

The flurry of firsts for Super Bowl LX’s programming includes an Innovation Summit with YouTube, a prime time Pro Bowl game and four-day Culture Club. Each event aims to spotlight elements of the Bay Area’s nine counties. The Super Bowl was played at the 49ers home stadium in Santa Clara in 2016, and in Palo Alto in 1985. 

“Every Super Bowl has its own personality; its own rhythm, its own story, and then this one really does have a special one that threads together the entire Bay Area,” NFL EVP of club business, international and league events, Peter O’Reilly, explained at the briefing. 

The NFL has partnered with the Bay Area Hosting Committee (BAHC), a nonprofit dedicated to bringing sporting events to the Bay Area, for Super Bowl LX events and initiatives.

Traditional Super Bowl activations, including Taste of the NFL — which will spotlight chefs from the Bay Area and donate proceeds to GENYOUth to aid national food insecurity — will mesh with local initiatives, including newly launched work-equity program Bridge to Work. This week, the NFL and BAHC broke ground on sports field refurbishment projects through a youth sports initiative called Sports for All.

“Our job is to showcase that culture out to the world while uniting the region through the Super Bowl event,” BAHC president and CEO Zaileen Janmohamed explained.

Here are three other firsts for this year’s Super Bowl.

Pro Bowl makes Super Bowl debut after 73 years

Leading up to flag football’s debut at the LA28 Olympics, the NFL is embedding the Pro Bowl into its Super Bowl programming for the first time with 88 of the “biggest stars in the NFL,” O’Reilly said. While the Pro Bowl has been an NFL tradition since 1951, its flag football format — introduced in 2023 — incentivized the NFL to embed it into prime time Super Bowl programming this year.

“At the heart of the Pro Bowl games decision is all the momentum that exists around flag football,” O’Reilly explained. “We’re coming into a market that has tons of momentum around flag football — with girls’ high school flag being so popular and rapidly growing; and with flag as an Olympic sport.”

The Pro Bowl is sponsored by Verizon and will air on ESPN, Disney+ and ESPN Deportes on February 3 at 6:30 p.m. ET, with the flag football portion beginning at 8 p.m. ET. The Super Bowl’s Flag Football showdown between athletes, musicians and content creators — part of the NFL and YouTube’s flag football partnership — will also stream on YouTube on February 7.

Innovation Summit for San Francisco tech culture

The NFL is playing into San Francisco’s title as the “innovation capital of the world” by partnering with YouTube and the Acquired Podcast — a tech and business podcast hosted by Ben Gilbert and David Rosenthal — for an invite-only innovation summit of 500 tech, sports, venture capital and private equity leaders on February 6.

“Bringing elements to the Super Bowl that people haven’t seen before from a tech and innovation perspective is the expectation when you come into the Bay Area, so we’re leaning into that,” Janmohamed explained.

Culture Club

Last year, the NFL launched its Super Bowl red carpet with Tubi, tapping content creator and actress Olivia Culpo to interview Super Bowl players about their fashion. The league has also slated Sting and Bad Bunny to perform at Super Bowl LX’s Studio 60 Concert Series and Halftime Show, respectively. To further tap into the cultural element of the Super Bowl, the NFL announced a four-day Culture Club.

The Culture Club will make its Super Bowl debut on February 4 and include art installations, musical performances, brand collaborations and to-be-announced influencer elements; it aims to mimic the ambiance of a modern members club, according to the NFL’s announcement.

“The NFL Culture Club — not the British band — is a creative space to bring together sports, art, music, fashion, gaming and communities across the Bay Area into an accessible space,” O’Reilly explained.



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Introducing CityPickle Kids: Youth Academy 01/06/26

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Introducing CityPickle Kids: Youth Academy at CityPickle Long Island City

CityPickle Kids: Youth Academy Launching Winter 2026, CityPickle is debuting NYC’s first leveled, 12-week junior pickleball program for ages 8–13. Pickleball has emerged as a leader in youth sports, with more than 240 collegiate clubs nationwide (and even varsity programs!). Families are increasingly seeking structured, skill-building opportunities for their children.

CityPickle’s Youth Academy meets that demand with a thoughtfully designed curriculum created by Head of Coaching Josh Gartman, mirroring the rigor and progression of elite junior tennis programs. Players advance through three levels — Competitor, Challenger, and Champion — with coach evaluations at the start and end of each season. The invite-only Champion tier includes tweens and teens with serious talent (and yes, they can already beat most adults).

Winter 2026 Season Details (Jan 6 – Apr 2): Competitor (Level I): Tuesdays, 4–5pm Challenger (Level II): Tuesdays, 4–5pm Champion (Level III, Invite Only): Thursdays, 4–6pm

Venue: CityPickle Long Island City

9-03 44th Rd
Map

203-848-8980





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Youth hockey players hit the ice at TD Garden for mini 1-on-1 tournament – Boston News, Weather, Sports

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BOSTON (WHDH) – Puck drop at TD Garden looked a little different on Sunday as a smaller group of athletes took center ice.

The Boston Bruins and TD Garden hosted the TD Bank Mini One-on-One Tournament with local youth hockey players, which is now in its 53rd year.

Forner USA Hockey President Ronald DeGregorio called it an unforgettable experience.

“They come on the ice and we have a fun time and that’s what it’s all about, a fun learning experience,” he said.

Parents and players agree.

Parent Amy Ditzel said, “I think it’s great to see the girls having the same opportunities.”

And it’s fun for family members and friends, who get to see their favorite players up on the big screen.

“I’m watching my sister and then I’m playing after,” said Caroline. “It’s a once-in-a-lifetime opportunity and a lot of people don’t get to do it.”

(Copyright (c) 2025 Sunbeam Television. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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NFL Flag Football youth league coming to Amarillo this summer

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AMARILLO, Texas (KFDA) – A NFL Flag Football youth initiative is coming to Amarillo. This league catered toward youth is bringing new, non-contact sports for kids to get involved and learn the game of football in a different way while still having fun.

The Texas Panhandle is expanding the opportunity for youth to get more involved this summer through the NFL Flag Football program. This league gives boys and girls in Amarillo the chance to play with an NFL name.

Amarillo native, Tascosa High School alum and program owner and operator for this new initiative Mark Jackson explained why he wanted to bring this opportunity to Amarillo to give youth in the Panhandle the chance to be part of a growing sport and put an emphasis on the importance of inclusivity for the sport.

National reach and local opportunity

“When I had the opportunity to bring it up here because they’re playing all across the nation. Over 500,000 youth across the United States are playing right now. So I said, why not Amarillo? Why not, the kids up here have a chance to play like the kids across the United States and have a chance to, you know, maybe be national champions and go to the Pro Bowl and go to other countries and play,” Jackson said. “So, yeah, that’s why I did it.”

Jackson emphasized the NFL’s commitment to inclusivity.

“Well, that’s one of the NFL’s initiative is to have everybody included. Girls, boys, it doesn’t matter. They want everybody who wants to play to play. That’s what we’re gonna, in Amarillo, we’re gonna give. If you’re a girl, it don’t matter. If you think you can play football or you want to tell your dad or mom, look, I want to play, get out there,” he said.

Registration and schedule

Registration will open in January. Games will start at the end of June and beginning of July.

This league is for boys and girls and open to ages 13 through 17. There is still time to get involved as an athlete or a coach as well.

An official website for this initiative and where people can donate to help this grow will be announced at a later time.



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Girls’ basketball: Brown, Hawks plunder Pirates to reach Berea final | Sports

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BEREA – “Human Nature” couldn’t have been on louder display Sunday afternoon at Conkin Gym if the decades-old Michael Jackson song by that title had been blaring over the speakers.

One of the toughest challenges of coaching youth sports is keeping your troops focused when they’re beating the opponent like a drum. Matt Walls has seen it up-close two days in a row, and at least a half dozen times already this season with his Great Crossing girls’ basketball team.



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Egyptian Swimming Federation Under Scrutiny After Swimmer’s Death

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Egyptian Swimming Federation Under Scrutiny After Swimmer’s Death

The Egyptian Swimming Federation is facing major changes in the wake the death of a swimmer at the national under-12 championships in December in Cairo.

According to Reuters, the federation has been forced to appoint an interim committee to run the organization after the head of the federation and its board were removed last week. The Egyptian Ministry of Youth and Sports has reached out to World Aquatics for interim guidance of the federation.

A swimmer named Youssef Mohamed Abdel Malek drowned during a meet on Dec. 2 at Cairo’s International Stadium swimming complex. Per reports from within the country, Malek’s body was not found until the start of the following race.

Yasser Idris, the head of the swimming federation and a member of the Egyptian Olympic Committee, has been ordered by public prosecutors to stand trial. Also referred for prosecution are the executive director of the swimming federation, its board, the director of the meet, its chief referee, other officials from the Al-Zohour Sporting Club and several lifeguards. All are accused of failure to do their duty in keeping Malek and other swimmers safe.

The Ministry of Youth Sports referred the matter to public prosecution following an investigation that included interviews with witnesses present and reviewing video footage of the incident.

In a statement, the swimming federation said it was halting all activities, “out of respect for public opinion and the family of Youssef Mohamed, pledging full compliance with court rulings and accountability for anyone found negligent.”



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Teaching Generosity: How 4H youth turn the holiday season into a time of service

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Teaching Generosity: How 4H youth turn the holiday season into a time of service

Published 1:09 am Monday, December 29, 2025

“I pledge my head to clearer thinking, my heart to greater loyalty, my hands to larger service, and my health to better living….” Every meeting for 4-H members across the country begins with these familiar words, helping them connect to the values that nurture their growth as young leaders. The phrase “my hands to larger service” goes beyond mere words; it acts as a call to action and a reminder that genuine leadership begins with generosity, compassion, and a readiness to serve others.

The holiday season provides a meaningful opportunity to teach young people the value of generosity. Across the country, 4-H highlights that generosity is a key component of positive youth development, alongside belonging, mastery, and independence. Each element is crucial in fostering confident and compassionate young people. The University of Georgia Extension has long emphasized that learning about generosity helps youth understand how to give back to their communities in meaningful ways, and that 4-H members are committed to improving their “club, community, country, and world.” Research from Tufts University reinforces this message, stating that 4-H youth are four times more likely to make positive contributions to their communities than their peers. During the holiday season, acts of giving, such as volunteering, making cards for seniors, or collecting winter clothing, highlight generosity and help young people develop empathy, leadership, and resilience by teaching them to look beyond themselves. These experiences strengthen communities while instilling confidence and responsibility in youth.

This season is an ideal time to promote generosity. Communities recognize more needs, families are more open to giving, and young people participate in acts of kindness. The holidays emphasize service naturally, and volunteering encourages youth to develop lifelong giving habits. When young people serve together with neighbors, local leaders, and peers, they form meaningful community bonds. These shared experiences foster a sense of belonging and purpose, helping youth see themselves as important members of their community.

Generosity in 4-H isn’t limited to the holidays. It’s a year-round practice that encourages youth to give their time, talents, and energy to meaningful causes. Still, the holiday season provides a unique opportunity to emphasize and celebrate this vital aspect of positive youth development and foster lifelong habits. Ultimately, teaching youth to give during the holidays is more than just a festive activity; it’s an investment in the future. When young people see that generosity can be shown through simple acts of kindness or larger service projects, they carry those lessons into adulthood. The season becomes not just a time of receiving, but a time of shaping caring leaders who will continue to serve and engage their communities.

Meghan Corvin is the County Extension Coordinator and 4-H Youth Development Agent for the University of Georgia Extension, Whitfield County. Contact her at 706.278.8207 or meghan.corvin@uga.edu.



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