Motorsports
No. 71 Spire Motorsports crew rockets to victory in Pit Crew Challenge
Michael McDowell’s No. 71 Spire Motorsports crew earned the $100,000 grand prize in Friday evening’s NASCAR Cup Series All-Star Pit Crew Challenge at North Wilkesboro Speedway. Crew members Brandon Chapman (fueler), Dax Hollifield III (jackman), Luke Bussel (tire carrier), Max Marsh (front changer) and Ty Boeck (rear changer) all contributed to the winning stop at […]

Michael McDowell’s No. 71 Spire Motorsports crew earned the $100,000 grand prize in Friday evening’s NASCAR Cup Series All-Star Pit Crew Challenge at North Wilkesboro Speedway.
Crew members Brandon Chapman (fueler), Dax Hollifield III (jackman), Luke Bussel (tire carrier), Max Marsh (front changer) and Ty Boeck (rear changer) all contributed to the winning stop at 12.587 seconds.
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The No. 71 crew bested Trackhouse Racing’s No. 99 crew (12.600 seconds) and the No. 4 crew (12.669 seconds) from Front Row Motorsports to claim the prize.
RELATED: Live lineup tracker | At-track photos: North Wilkesboro
Joe Gibbs Racing’s Nos. 19 (12.695 seconds) and 20 (12.709 seconds) crews rounded out the top five. Christopher Bell’s No. 20 crew entered the day as the two-time defending champions of the Pit Crew Challenge.
On-track action for the Cup Series resumes Saturday evening at 5:10 p.m. ET for the All-Star Heat Races (FS2, MRN Radio, SiriusXM NASCAR Radio).
This story will be updated.
Motorsports
SEGG Media Makes $53M Strategic Investment in Esports Giant Veloce
SEGG Media Corporation (NASDAQ: SEGG) has announced a strategic investment in Veloce Media Group, valuing the company at £40 million ($53 million USD) pre-money. The investment will be completed in two tranches, with a call option for SEGG to reach 51% majority ownership. Veloce Media Group operates […]

SEGG Media Corporation (NASDAQ: SEGG) has announced a strategic investment in Veloce Media Group, valuing the company at £40 million ($53 million USD) pre-money. The investment will be completed in two tranches, with a call option for SEGG to reach 51% majority ownership.
Veloce Media Group operates the world’s largest racing and gaming media network, generating 750 million monthly digital views and reported £12.8 million ($17.5 million USD) in revenue for FY2025. The first tranche includes £2 million ($2.6 million USD) committed to fund Veloce’s acquisition of Quadrant, a motorsport content brand co-founded with F1 driver Lando Norris.
The partnership, managed by Sports.com, aligns with SEGG Media’s strategy to expand in motorsports and esports, targeting Gen-Z and millennial audiences. Veloce’s operations span competitive esports, sim racing, immersive content, and sustainable racing initiatives.
SEGG Media Corporation (NASDAQ: SEGG) ha annunciato un investimento strategico in Veloce Media Group, valutando l’azienda a 40 milioni di sterline (53 milioni di dollari USA) pre-money. L’investimento sarà completato in due tranche, con un’opzione di acquisto per SEGG che permetterà di raggiungere una quota di maggioranza del 51%.
Veloce Media Group gestisce la più grande rete mediatica mondiale dedicata a corse e gaming, generando 750 milioni di visualizzazioni digitali mensili e ha riportato un fatturato di 12,8 milioni di sterline (17,5 milioni di dollari USA) per l’anno fiscale 2025. La prima tranche include un impegno di 2 milioni di sterline (2,6 milioni di dollari USA) destinato a finanziare l’acquisizione di Quadrant da parte di Veloce, un brand di contenuti motorsport co-fondato con il pilota di F1 Lando Norris.
La partnership, gestita da Sports.com, è in linea con la strategia di SEGG Media di espandersi nel settore dei motorsport e degli esports, puntando ai pubblici della Generazione Z e dei millennial. Le attività di Veloce coprono esports competitivi, sim racing, contenuti immersivi e iniziative di corse sostenibili.
SEGG Media Corporation (NASDAQ: SEGG) ha anunciado una inversión estratégica en Veloce Media Group, valorando la compañía en 40 millones de libras (53 millones de dólares USD) pre-money. La inversión se completará en dos tramos, con una opción de compra para que SEGG alcance una participación mayoritaria del 51%.
Veloce Media Group opera la red mediática más grande del mundo dedicada a carreras y gaming, generando 750 millones de visualizaciones digitales mensuales y reportó ingresos de 12,8 millones de libras (17,5 millones de dólares USD) para el año fiscal 2025. El primer tramo incluye 2 millones de libras (2,6 millones de dólares USD) comprometidos para financiar la adquisición de Quadrant por parte de Veloce, una marca de contenido de motorsport cofundada con el piloto de F1 Lando Norris.
La asociación, gestionada por Sports.com, se alinea con la estrategia de SEGG Media para expandirse en los sectores de motorsport y esports, enfocándose en audiencias de la Generación Z y millennial. Las operaciones de Veloce abarcan esports competitivos, sim racing, contenido inmersivo e iniciativas de carreras sostenibles.
SEGG 미디어 코퍼레이션 (NASDAQ: SEGG)이 Veloce Media Group에 전략적 투자를 발표했으며, 회사의 사전 가치 평가(pre-money)가 4,000만 파운드(5,300만 달러 USD)로 책정되었습니다. 투자는 두 차례에 걸쳐 완료되며, SEGG는 51%의 과반수 지분을 확보할 수 있는 콜 옵션을 갖게 됩니다.
Veloce Media Group은 세계 최대 규모의 레이싱 및 게임 미디어 네트워크를 운영하며, 매달 7억 5천만 디지털 조회수를 기록하고 2025 회계연도에 1,280만 파운드(1,750만 달러 USD)의 수익을 보고했습니다. 첫 번째 투자 차례에는 F1 드라이버 랜도 노리스와 공동 창립한 모터스포츠 콘텐츠 브랜드인 Quadrant 인수를 위한 200만 파운드(260만 달러 USD)가 포함되어 있습니다.
Sports.com이 관리하는 이번 파트너십은 SEGG Media의 모터스포츠 및 e스포츠 확장 전략과 일치하며, Z세대 및 밀레니얼 세대를 주요 타깃으로 합니다. Veloce는 경쟁 e스포츠, 시뮬레이션 레이싱, 몰입형 콘텐츠 및 지속 가능한 레이싱 이니셔티브를 운영하고 있습니다.
SEGG Media Corporation (NASDAQ : SEGG) a annoncé un investissement stratégique dans Veloce Media Group, valorisant l’entreprise à 40 millions de livres sterling (53 millions de dollars US) avant financement. L’investissement sera réalisé en deux tranches, avec une option d’achat permettant à SEGG d’atteindre une participation majoritaire de 51%.
Veloce Media Group exploite le plus grand réseau médiatique mondial dédié aux courses et au gaming, générant 750 millions de vues numériques mensuelles et a déclaré un chiffre d’affaires de 12,8 millions de livres (17,5 millions de dollars US) pour l’exercice 2025. La première tranche comprend un engagement de 2 millions de livres (2,6 millions de dollars US) destiné à financer l’acquisition de Quadrant par Veloce, une marque de contenu motorsport cofondée avec le pilote de F1 Lando Norris.
Le partenariat, géré par Sports.com, s’aligne sur la stratégie de SEGG Media visant à s’étendre dans les secteurs des sports mécaniques et de l’esport, en ciblant les audiences de la génération Z et des milléniaux. Les activités de Veloce couvrent l’esport compétitif, le sim racing, le contenu immersif et les initiatives de courses durables.
SEGG Media Corporation (NASDAQ: SEGG) hat eine strategische Investition in die Veloce Media Group bekannt gegeben, wobei das Unternehmen mit 40 Millionen Pfund (53 Millionen US-Dollar) vor der Bewertung (pre-money) bewertet wird. Die Investition wird in zwei Tranchen erfolgen, wobei SEGG eine Kaufoption hat, um eine Mehrheitsbeteiligung von 51% zu erreichen.
Die Veloce Media Group betreibt das weltweit größte Renn- und Gaming-Mediennetzwerk, das 750 Millionen digitale Aufrufe pro Monat generiert und für das Geschäftsjahr 2025 einen Umsatz von 12,8 Millionen Pfund (17,5 Millionen US-Dollar) meldete. Die erste Tranche beinhaltet 2 Millionen Pfund (2,6 Millionen US-Dollar), die für die Finanzierung der Übernahme von Quadrant durch Veloce verwendet werden, einer Motorsport-Content-Marke, die gemeinsam mit dem Formel-1-Fahrer Lando Norris gegründet wurde.
Die Partnerschaft, die von Sports.com verwaltet wird, entspricht der Strategie von SEGG Media, im Motorsport und Esport zu expandieren und richtet sich an die Generation Z und Millennials. Veloce deckt dabei wettbewerbsorientierten Esport, Sim-Racing, immersive Inhalte und nachhaltige Renninitiativen ab.
Positive
- Strategic expansion into high-growth motorsports and esports markets with 750 million monthly digital views
- Veloce reported strong revenue of £12.8 million ($17.5 million USD) in FY2025
- Option to acquire majority stake (51%) in Veloce Media Group
- Access to valuable Gen-Z and millennial audience demographics
- Partnership with Formula 1 driver Lando Norris through Quadrant acquisition
Negative
- Significant capital commitment required with two-tranche investment structure
- Integration risks with multiple acquisitions and partnerships
- Competitive pressure in rapidly evolving digital sports content market
Insights
SEGG’s strategic investment in Veloce creates significant growth opportunity in esports and motorsports media with clear path to majority ownership.
SEGG Media’s investment in Veloce Media Group represents a calculated strategic move into the high-growth digital sports entertainment sector. The deal values Veloce at
Veloce brings impressive metrics to this partnership—750 million monthly digital views and
The transaction structure is particularly noteworthy—SEGG has committed
This investment aligns with SEGG’s broader post-turnaround strategy focusing on motorsport and soccer as cornerstone verticals. The deal provides SEGG multiple monetization avenues through competitive esports, athlete-led content platforms, racing initiatives, and merchandise—all with significant digital engagement potential.
The Saudi connection through Sports.com President Majed Al Sorour (former Newcastle United director and LIV Golf CEO) offers potential expansion pathways into the Middle East’s rapidly growing gaming market, where
This acquisition signals SEGG Media’s strategic pivot toward high-engagement digital sports content after successfully turning around Lottery.com. The investment into Veloce Media Group provides SEGG immediate access to a massive digital audience—750 million monthly views—with particular strength among younger demographics that traditional media struggles to reach.
Veloce’s diverse operational portfolio is particularly valuable. Beyond just audience numbers, they’ve built integrated capabilities across competitive esports (including official partnerships with major brands like Ferrari), content creation, sustainable racing initiatives, and merchandise—creating multiple revenue streams from a single engaged audience.
The valuation metrics deserve attention. At
Perhaps most significant is the strategic alignment with Saudi Arabia’s emerging position in global esports. With over 23 million gamers and major international events like the Esports World Cup, this positions SEGG to capitalize on one of the fastest-growing entertainment markets globally—particularly important as Saudi Arabia continues aggressive investment in sports and entertainment sectors as part of its economic diversification strategy.
The Quadrant acquisition by Veloce adds significant value by bringing F1 star Lando Norris’s brand and audience into the portfolio, creating immediate opportunities for high-value content and sponsorship deals across both traditional motorsport and digital platforms.
A Media Snippet accompanying this announcement is available by clicking on this link.
FORT WORTH, Texas, July 16, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation, formerly Lottery.com Inc., (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced a strategic investment into Veloce Media Group (“Veloce”), one of the fastest-scaling digital platforms operating at the intersection of sport, gaming, and content. The partnership will be managed by Sports.com, a division of SEGG Media.
The investment forms part of a broader buy-and-build strategy to position SEGG Media as the home of immersive sports and next-generation media. The transaction, which values Veloce at
This move reinforces SEGG Media’s recent launch and the turnaround success of Lottery.com. It signals a new phase of high-growth strategic acquisitions centered around profitability, scale, and exciting global fan engagement.
A Cash-Generating, High-Growth Digital Asset
Veloce Media Group has built the world’s largest racing and gaming media network with more than 750 million monthly digital views and reaching a rapidly growing Gen-Z and millennial audience. In its most recent fiscal year ended March 2025, Veloce reported
The Veloce Group operates across:
- Competitive esports and sim racing (F1 Esports, Ferrari Global Series)
- Immersive content and athlete-led platforms
- Sustainable racing initiatives including FIA Extreme H World Cup
- Creator-led brands, merchandise, and digital fan engagement
The investment from the Company is funding key strategic initiatives, including Veloce’s acquisition of Quadrant, with
Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media
“Since completing the turnaround of the Company, we identified two global sports verticals, motorsport and soccer, as cornerstones of our future strategy. This investment into Veloce is yet another tangible step into motorsport following the successful multi-race partnerships we secured with three rising stars in IndyCar and Indy NXT.
“With Veloce now in the family, we’re doubling down. We see this as a continuation of our expansion into motorsports, a sector that offers scale, global fanbases, commercial viability, and media storytelling potential across all levels of competition. From F1, IndyCar, MotoGP, to NASCAR and beyond, SEGG Media is positioning the Sports.com brand not just via sponsorship, but through content creation, team partnerships and immersive behind-the-scenes access.
“Our internal production arm, Sports.com Studios, is already developing original content formats that tap into this world and, now, with the energy and expertise of Veloce’s young leadership, we’re excited to explore that frontier together.”
Jack Clarke, Chief Strategy Officer of Veloce Media Group
“Veloce Media Group is uniquely positioned to engage a generation of digitally native sports fans. With SEGG Media’s support, we are well placed to scale our media and competitive operations while continuing to innovate.”
Majed Al Sorour, President of Sports.com, a division of SEGG Media (former Main Board Director of Newcastle United Football Club and CEO of LIV Golf)
“This investment marks a transformative opportunity for the region. Saudi Arabia is home to over 23 million gamers, representing nearly
“Partnering with Veloce brings not only immersive content and commercial upside, but also connects the Sports.com brand to one of the most digitally active youth populations in the world, positioning the brand at the heart of the fastest-growing sports entertainment economy on the planet.”
Veloce Media Group is led by CEO Daniel Bailey and a seasoned board including:
- Andy Webb, Chairman and former CEO of the Marussia F1 Team
- Darryl Eales, former CEO of Lloyds Development Capital, who delivered
£1.2 billion ($1.6 billion USD) in capital gains during his tenure
Daniel Bailey, Chief Executive Officer of Veloce Media Group
“We’re excited to partner with Sports.com and SEGG Media, two brands that share our vision for next-gen sport. Together we can scale faster, deliver stronger fan experiences, and unlock significant commercial upside.”
About Veloce Media Group
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.
Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.
To learn more, please visit: velocemediagroup.com
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.
FAQ
What is SEGG Media’s investment valuation for Veloce Media Group?
SEGG Media’s investment values Veloce Media Group at £40 million ($53 million USD) pre-money, with the deal structured in two tranches and an option for SEGG to acquire 51% majority ownership.
How many monthly views does Veloce Media Group generate?
Veloce Media Group generates 750 million monthly digital views through its racing and gaming media network, primarily reaching Gen-Z and millennial audiences.
What was Veloce Media Group’s revenue for fiscal year 2025?
Veloce Media Group reported revenue of £12.8 million ($17.5 million USD) for the fiscal year ended March 2025.
What are the main business segments of Veloce Media Group?
Veloce operates across competitive esports and sim racing (F1 Esports, Ferrari Global Series), immersive content and athlete-led platforms, sustainable racing initiatives (FIA Extreme H World Cup), and creator-led brands and merchandise.
How much is SEGG Media investing in Veloce’s Quadrant acquisition?
SEGG Media has committed £2 million ($2.6 million USD) in the first tranche to fund Veloce’s acquisition of Quadrant, a motorsport content brand co-founded with F1 driver Lando Norris.
Motorsports
Insider assesses the panic meter for 23XI in lawsuit vs. NASCAR
With 23XI Racing and Front Row Motorsports in danger of losing their charter status ahead of this Sunday’s race at Dover Motor Speedway, is it time for the teams to panic? Bob Pockrass of FOX Sports says not yet. Pockrass, appearing on “Kevin Harvick’s Happy Hour” podcast, talked about the latest to come out from […]

With 23XI Racing and Front Row Motorsports in danger of losing their charter status ahead of this Sunday’s race at Dover Motor Speedway, is it time for the teams to panic? Bob Pockrass of FOX Sports says not yet.
Pockrass, appearing on “Kevin Harvick’s Happy Hour” podcast, talked about the latest to come out from 23XI and FRM’s antitrust lawsuit against NASCAR. The NASCAR insider said that while things are “rocky,” it’s still too early to gauge which way the case will ultimately go.
“Right now, I would say things are a little rocky. But I don’t think it’s time to hit the panic button yet,” Pockrass said. “Both sides are still taking depositions, they’re getting all of their discovery done and I think it will be another couple months before you really get a feel of which way this case will go. If I’m a 23XI or Front Row fan, I’m just kind of crossing my fingers to get through the rest of this year with not too much drama and then see what happens in the offseason.”
Monday, 23XI and FRM filed another restraining order against NASCAR and a new preliminary injunction in order to save their charter status for the remainder of the 2025 season. The teams filed the restraining order and new preliminary injunction after the U.S. Court of Appeals for the Fourth Circuit denied the teams’ request to rehear their case after a three-judge panel overturned the preliminary injunction, which granted charter status to the teams throughout the duration of their lawsuit against NASCAR.
23XI and FRM could lose their chartered status on Wednesday. The teams wanted NASCAR to file a response by Tuesday afternoon. The judge gave NASCAR until 5 p.m. ET Wednesday to respond.
23XI, FRM have a lot to lose in lawsuit vs. NASCAR
Maintaining charter status is very important for the two teams, who refused to sign the Charter Agreement last September. Chartered teams have a guaranteed spot on the grid each week. Open teams must qualify on speed. Whereas chartered teams receive a portion of the revenue from NASCAR’s multi-billion-dollar media rights deal, open teams do not. Open teams earn far less money, and loss of charter status would compromise and void contracts with sponsors and drivers.
Some would argue that 23XI and FRM don’t have their charters now because they didn’t sign the agreement. Both teams acquired a charter from Stewart-Haas Racing — Pockrass questions what will happen to those as the legal battle continues.
“Some would say, ‘Do they have them at all,’ because they didn’t sign the agreement,” Pockrass said. “So, you could theorize that 23XI and Front Row don’t have charters anymore because they never signed the agreement for this season. I think the big question will be what happens with the charters that they each bought from Stewart-Haas. Do they get to keep those?
“I think right now, the feeling is when it comes to Dover, that both 23XI and Front Row will have three open cars apiece. What happens with that Stewart-Haas charter that each bought will kind of get determined by the courts down the road.”
Motorsports
SEGG Media Invests in Veloce Media Group to Accelerate Strategic Expansion in Esports, Motorsports and Immersive Digital Content
A Media Snippet accompanying this announcement is available by clicking on this link. FORT WORTH, Texas, July 16, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation, formerly Lottery.com Inc., (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced a strategic investment into […]

A Media Snippet accompanying this announcement is available by clicking on this link.
FORT WORTH, Texas, July 16, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation, formerly Lottery.com Inc., (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced a strategic investment into Veloce Media Group (“Veloce”), one of the fastest-scaling digital platforms operating at the intersection of sport, gaming, and content. The partnership will be managed by Sports.com, a division of SEGG Media.
The investment forms part of a broader buy-and-build strategy to position SEGG Media as the home of immersive sports and next-generation media. The transaction, which values Veloce at £40 million ($53 million USD) pre-money, will be completed in two tranches, with a call option enabling SEGG to reach majority ownership at 51%.
This move reinforces SEGG Media’s recent launch and the turnaround success of Lottery.com. It signals a new phase of high-growth strategic acquisitions centered around profitability, scale, and exciting global fan engagement.
A Cash-Generating, High-Growth Digital Asset
Veloce Media Group has built the world’s largest racing and gaming media network with more than 750 million monthly digital views and reaching a rapidly growing Gen-Z and millennial audience. In its most recent fiscal year ended March 2025, Veloce reported £12.8 million ($17.5 million USD) in revenue. Veloce has strong forward momentum following July 2025 acquisition of Quadrant, a disruptive motorsport content and lifestyle brand co-founded with Formula 1 driver Lando Norris.
The Veloce Group operates across:
- Competitive esports and sim racing (F1 Esports, Ferrari Global Series)
- Immersive content and athlete-led platforms
- Sustainable racing initiatives including FIA Extreme H World Cup
- Creator-led brands, merchandise, and digital fan engagement
The investment from the Company is funding key strategic initiatives, including Veloce’s acquisition of Quadrant, with £2 million ($2.6 million USD) committed in the first tranche. The remainder is scheduled for completion by end of July 2025.
Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media
“Since completing the turnaround of the Company, we identified two global sports verticals, motorsport and soccer, as cornerstones of our future strategy. This investment into Veloce is yet another tangible step into motorsport following the successful multi-race partnerships we secured with three rising stars in IndyCar and Indy NXT.
“With Veloce now in the family, we’re doubling down. We see this as a continuation of our expansion into motorsports, a sector that offers scale, global fanbases, commercial viability, and media storytelling potential across all levels of competition. From F1, IndyCar, MotoGP, to NASCAR and beyond, SEGG Media is positioning the Sports.com brand not just via sponsorship, but through content creation, team partnerships and immersive behind-the-scenes access.
“Our internal production arm, Sports.com Studios, is already developing original content formats that tap into this world and, now, with the energy and expertise of Veloce’s young leadership, we’re excited to explore that frontier together.”
Jack Clarke, Chief Strategy Officer of Veloce Media Group
“Veloce Media Group is uniquely positioned to engage a generation of digitally native sports fans. With SEGG Media’s support, we are well placed to scale our media and competitive operations while continuing to innovate.”
Majed Al Sorour, President of Sports.com, a division of SEGG Media (former Main Board Director of Newcastle United Football Club and CEO of LIV Golf)
“This investment marks a transformative opportunity for the region. Saudi Arabia is home to over 23 million gamers, representing nearly 70% of the population, and consistently ranks among the highest globally in daily gaming engagement. With major international events like Gamers8, the Esports World Cup and the upcoming Olympic Esports Games hosted in Riyadh, the Kingdom has rapidly become a global epicenter for esports and digital sport.
“Partnering with Veloce brings not only immersive content and commercial upside, but also connects the Sports.com brand to one of the most digitally active youth populations in the world, positioning the brand at the heart of the fastest-growing sports entertainment economy on the planet.”
Veloce Media Group is led by CEO Daniel Bailey and a seasoned board including:
- Andy Webb, Chairman and former CEO of the Marussia F1 Team
- Darryl Eales, former CEO of Lloyds Development Capital, who delivered £1.2 billion ($1.6 billion USD) in capital gains during his tenure
Daniel Bailey, Chief Executive Officer of Veloce Media Group
“We’re excited to partner with Sports.com and SEGG Media, two brands that share our vision for next-gen sport. Together we can scale faster, deliver stronger fan experiences, and unlock significant commercial upside.”
About Veloce Media Group
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.
Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.
To learn more, please visit: velocemediagroup.com
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
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Motorsports
Nascar averages 2.2m viewers at Sonoma as IndyCar sees Iowa TV ratings dip
Nascar averaging its lowest-ever viewership after 20 races IndyCar averaging 1.36m viewers so far in 2025 Nascar averaged 2.19 million viewers for its Cup Series race at Sonoma Raceway on TNT. This is a 24 per cent year-over-year (YoY) decrease in viewership compared to last year’s race, although the 2024 visit to Sonoma took place […]

- Nascar averaging its lowest-ever viewership after 20 races
- IndyCar averaging 1.36m viewers so far in 2025
Nascar averaged 2.19 million viewers for its Cup Series race at Sonoma Raceway on TNT.
This is a 24 per cent year-over-year (YoY) decrease in viewership compared to last year’s race, although the 2024 visit to Sonoma took place a few races earlier in the season on the main Fox channel.
The main TNT channel accounted for 1.97 million viewers, with an additional 224,000 viewers per minute on the truTV alternative telecast.
Nascar is now averaging 1.95 million viewers after three races on TNT, which is comparatively low for the Cup Series, though each race on the channel has averaged more viewers than the last. The channel is also providing Nascar with promising gains among younger demographics.
While there is no explicit figure provided, Nascar claims that viewers between the ages of 18 and 34 for last weekend’s race were up 29 per cent compared to last year’s Cup Series average on cable.
Much of this younger audience appears to be reached through the Bleacher Report and House of Highlights social platforms, which have generated 85 million views after three weeks. 73 per cent of the audience for these platforms is under 34 years old.
Nascar is also now 20 races into the 2025 season, which offers a good point of comparison for how it is tracking compared to previous campaigns. In short, Nascar has never seen audience averages this low at this stage of the season.
With no competition from Formula One last weekend, IndyCar will be disappointed to have delivered two of its lower audiences of the 2025 season.
The double-header weekend saw 576,000 viewers tune in for Saturday’s race, before Sunday delivered an audience of 719,000, both on the main Fox channel.
It is difficult to compare these figures to last year’s Saturday race as it averaged 72,000 viewers on CNBC after a late scheduling change. Sunday’s race, which aired on NBC in 2024, offers a much more standard comparison and shows that this year’s event saw a 17 per cent YoY decrease in viewership.
IndyCar is now averaging 1.36 million viewers after 12 races, by far its strongest performance since at least 2016 – although this figure has been significantly boosted by the largest Indianapolis 500 audience in 17 years.
Without the Indy 500, IndyCar is averaging just over 838,000 viewers, a far less favourable figure compared to previous seasons.
In fact, this trails average audiences at the same stage of the season in 2023 (907,400 viewers), 2022 (931,000 viewers) and 2021 (867,900 viewers).
Motorsports
Every NASCAR Cup win with Red Bull as the primary sponsor
Red Bull has an interesting history in NASCAR, entering the sport with a race team in the mid-2000s and attempting to form a championship-caliber organization. Unfortunately, it didn’t work out as well as their Formula 1 venture as Red Bull Racing’s NASCAR branch shut down at the conclusion of the 2011 season. Now, if you want […]

Red Bull has an interesting history in NASCAR, entering the sport with a race team in the mid-2000s and attempting to form a championship-caliber organization. Unfortunately, it didn’t work out as well as their Formula 1 venture as Red Bull Racing’s NASCAR branch shut down at the conclusion of the 2011 season. Now, if you want to learn more about that tumultuous era, you can find the full rundown of that saga HERE.
But since then, the brand has disappeared from the sport for the most part. However, through Red Bull athletes Shane van Gisbergen and Connor Zilisch, they re-entered NASCAR as a sponsor in 2025. We’ve now seen Red Bull-backed cars in various Cup races and even the Xfinity Series, supporting SVG and Zilisch.
When SVG dominated at Sonoma, he also put Red Bull back in Victory Lane at the highest level of stock car racing for the first time in nearly 14 years. And with this latest triumph, we thought it would be a good time to look at all of Red Bull’s wins in the Cup Series. Unlike F1, where they’ve collected over 100 race wins and eight drivers’ championships, Red Bull has seen limited success in NASCAR.
Win #1 — Brian Vickers — Michigan – August 16th, 2009

Brian Vickers, Red Bull Racing Toyota
Photo by: Jason Smith Getty Images
Red Bull first reached Victory Lane during the 2009 NASCAR Cup season with Brian Vickers, who was one of the team’s original drivers. Vickers earned pole position for the race in the No. 83 Toyota, and that was not a surprise as the No. 83 managed to win six poles that year. However, the checkered flag eluded them the first five times.
Despite starting from the front of the field, Vickers didn’t lead any laps until around the halfway point. Even then, he only led a total of 12 laps during the entire race. Jimmie Johnson was the dominant driver, leading 133 of 200 laps, but like Michigan often does, it came down to a fuel-mileage race. And with just three laps to go, Johnson ran out of fuel. That opened the door for Vickers to take the lead, and he was actually able to make the fuel last all the way to the checkered flag. It was his second career win, but of course, the first-ever for a Red Bull car in the Cup Series.
Win #2 — Kasey Kahne — Phoenix — November, 13th, 2011

Kasey Kahne, Red Bull Racing Toyota
Photo by: Jonathan Ferrey Getty Images
Red Bull Racing had two races left before shutting down its NASCAR operation in 2011. Kasey Kahne was about to join Hendrick Motorsports, but before the end of this team, Kahne gave them one last moment of glory. Driving the No. 4 Toyota in the penultimate race of the 2011 playoffs, he played spoiler and stole the spotlight from the title contenders.
Kahne started the race in tenth and didn’t lead until the final run of the day. Carl Edwards and Kurt Busch were battling for the lead heading into the last round of pit stops, but Busch ended up out of fuel and stalled in his pit box, taking him out of contention. Kahne pitted about three laps before Edwards under green and used the undercut to get ahead. Kahne took the lead for the first time on Lap 299 of 312, all while Edwards desperately tried to run him down. He got within a second as the leaders dealt with traffic, but he ran out of time in the end. Kahne snapped an 80+ race winless streak for himself and gave Red Bull its last win as the primary sponsor of a Cup car for a very long time.
Win #3 — Shane van Gisbergen — Sonoma — July 13th, 2025

Shane van Gisbergen, Trackhouse Racing Chevrolet
Photo by: Meg Oliphant / Getty Images
Red Bull Racing is now long gone (in NASCAR), but Red Bull has returned as a sponsor with two drivers under contract to Trackhouse Racing. Their first race back in the Cup Series came with Zilisch’s Cup debut at COTA, but that ended in a crash. They’ve sponsored him in each of his three Cup starts so far with Zilisch placing as high as 11th. As for SVG, they adorned the No. 88 Chevrolet in two oval races so far. They also dabbled in the Xfinity Series, partnering with WeatherTech to share sponsorship for Zilisch and SVG in the Chicago race, scoring a 1-2 finish. But at Sonoma, they were with SVG in a Cup race at a road course for the very first time. With his recent triumphs in Mexico City and Chicago, expectations were high.
Van Gisbergen delivered in a big way, leading 97 of 110 laps, only giving up the lead during pit stops. He started from pole position, and not a single driver was able to pass him on track, though Chase Briscoe did get close on a couple of restarts. It was now a different team taking the glory, but Red Bull shared plenty of the spotlight in their role as the primary sponsor while SVG burned it down on the frontstretch.
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Motorsports
Young’s Motorsports Welcomes Lanita Specialized for Dover Motor Speedway Xfinity Battle – Speedway Digest
Young’s Motorsports proudly announced today a new partnership with Lanita Specialized, a family-owned transportation company based in Aetna, Pennsylvania, specializing in truckload and less-than-truckload shipping. Lanita Specialized will support the team’s NASCAR Xfinity Series effort this weekend, serving as the primary partner on Anthony Alfredo’s No. 42 Chevrolet for Saturday’s BetRivers 200 at Dover (Del.) […]

Young’s Motorsports proudly announced today a new partnership with Lanita Specialized, a family-owned transportation company based in Aetna, Pennsylvania, specializing in truckload and less-than-truckload shipping.
Lanita Specialized will support the team’s NASCAR Xfinity Series effort this weekend, serving as the primary partner on Anthony Alfredo’s No. 42 Chevrolet for Saturday’s BetRivers 200 at Dover (Del.) Motor Speedway.
With this announcement, Lanita Specialized becomes the eighth different company to partner with Young’s Motorsports and Alfredo in the Xfinity Series this season.
Founded in 1997, Lanita Specialized provides truckload and LTL transportation. We service the needs of our customers with professional and qualified drivers.
We take pride in our equipment and handle your freight with the same amount of care and in a timely manner.
Our transportation services are designed to meet your needs and expectations at affordable prices.
Based on the principles of integrity, respect, quality, and family, Lanita Specialized serves the lower 48 states for your transportation needs. We are equipped with multiple bays for tractor and trailer maintenance or repairs.
“I’m proud to welcome Lanita Specialized to our Xfinity program for Dover this weekend,” said Anthony Alfredo.
“They play a huge role in the trucking industry, moving essential equipment and materials that keep everything running behind the scenes.
“It’s great to have a company like that not only support our No. 42 team but also be such an important part of the Young’s Motorsports family.”
Alfredo, a well-liked figure in the NASCAR Xfinity Series garage, is set to make his sixth career start at the famed “Monster Mile” on July 19. He returns to the 1.0-mile concrete oval riding the momentum of his best Dover performance to date, a ninth-place finish last year after starting 21st.
Young’s Motorsports, also a family-owned organization, will make its second Xfinity Series start at Dover Motor Speedway. The team aims to improve on its 21st-place result from last April, when rookie Leland Honeyman Jr. drove the No. 42 Chevrolet entry.
“I’ve always enjoyed racing at Dover Motor Speedway, and I’m excited to head back there with the Young’s Motorsports team this weekend,” said Alfredo. “We’ve had a lot of speed in our race cars lately, but unfortunately, the results haven’t always reflected that.
“Dover is an excellent opportunity for me to go after back-to-back top-10 finishes and help give our No. 42 Young’s Motorsports team some well-welcomed momentum.”
For more information on Young’s Motorsports, please visit YoungsMotorsports.com, like them on Facebook (Young’s Motorsports), and follow them on Instagram (@youngsmotorsports) and X |Twitter (@youngsmtrsports).
For more on Anthony Alfredo, please visit AnthonyAlfredo.com, like him on Facebook (Anthony Alfredo Racing), follow him on Instagram (@anthonyalfredo) and X | Twitter (@anthonyalfredo).
The BetRivers 200 (200 laps | 200 miles) is the 20th of thirty-three (33) NASCAR Xfinity Series races on the 2025 schedule. A 55-minute group practice will take place on Saturday, July 19, 2025, from 11:00 a.m. to 11:55 a.m. Qualifying will immediately follow, launching at 12:05 p.m. The 38-car field will take the green flag shortly after 4:30 p.m., with live coverage on The CW Network, the Performance Racing Network (Radio) and SiriusXM NASCAR Channel 90. All times are local (ET).
Young’s Motorsports PR
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