Why is OOH an appealing ad channel for sports betting brands?

Ollig: Messaging overload is a huge challenge for sports betting brands because bettors are often targeted with a deluge of ads across online, mobile, and CTV platforms. This can make it difficult for them to break through the noise and capture their audience’s attention. DOOH, on the other hand, can grab the attention of your target audience at scale and in a non-intrusive way. This can be on your daily commute, or en route to sports venues and bars where many betting decisions are made. An OAAA and Harris Poll showed 73% of consumers view DOOH ads favorably.

DOOH also offers a more affordable option for brands who don’t want or have the budget to funnel all their ad spend into expensive event sponsorship or TV ads. Plus, consumers trust DOOH more than other media, and emerging dynamic creative capabilities are unlocking new opportunities to make DOOH ads timelier and more relevant. One in three (31%) consumers say they trust OOH advertising, with 49% going so far as to say OOH is more trustworthy than social media.

How are brands using the channel to their advantage?

Ollig: We’ve found the most successful DOOH ads align with key moments in the sports betting journey when fan interest is at its highest – like the subway ride to the game or arriving on-site at the venue, where many bets and sign-ups typically take place. DOOH creative that makes use of pre-game, current, and live odds or results and matchups during games also performs well.

Imagine your favorite team scored a touchdown and all the DOOH screens around the venue react to that score; that’s a cool use case. Or, if an athlete breaks a record, a sponsor can share this update with DOOH ads across Times Square. It’s getting easier to execute these kinds of activations in real-time, using sports moment data as a creative trigger.

We’ve been working to make more ‘sports moments’ addressable via Sportradar, from tentpole sporting events to more niche game highlights. This will make it easier to push out DOOH creative that incorporates real-time odds and match results for all these key moments, a feat nearly impossible to achieve manually. Collaborating with Broadsign, we’ve built data connections and template pre-approval into our proprietary marketing technology, which has been designed exclusively for sports and betting campaigns, so publishers don’t need to re-approve every creative change; the data can just flow into it.

Is mobile location data influencing planning for these campaigns? How?

Ollig: We’ve reached a point where brands can use technology like ours to tap into historical and real-time mobile location data to plan DOOH campaigns more efficiently and with greater confidence. They can use tools, like our purpose-built Demand-Side-Platform (DSP), to pinpoint the screens that can reach the right audience, in the right place and at the right time, as well as in locations where betting intent is strong.

Based on your experience, what are some best OOH advertising practices for the space?

Ollig: Think about the DOOH formats you want to use and tailor your creative accordingly. An EV charger display may require longer form creative designed to engage the driver while they wait for their car to charge, but a roadside billboard may just need simple, easy-to-read text and a memorable visual.

Consider the most appropriate timing for each venue type. DOOH inventory along popular commuting routes, for instance, may be best used to drive awareness pre-game. Ads placed on signage along transit paths to the venue, in and near the venue itself, and close to bars, would be more ideal for gameday ads with messaging geared toward inspiring bets.

Finally, use DCO (dynamic creative optimization) where possible. Take key moments from sports matches and tie them together with your brand message across channels. Then, determine the best ways to extend your message across DOOH, social, and mobile.

And this advice doesn’t just go for sports betting brands. Sporting event sponsors and brands serving the audiences who watch these events can also benefit from combining real-time sports data with OOH creative in similar ways to reach audiences, be it an apparel company, restaurant, automotive manufacturer, or consumer packaged goods brand. In fact, we’re already seeing a lot of interest from sports sponsors who want to make use of real-time data to trigger more dynamic OOH creative for fans and complement their larger omnichannel strategies.

Which events prove the biggest draw for sportsbook advertisers?

Ollig: Usually, it’s the big tournaments like the UEFA European Championship. We did our first DCO campaign for the Swiss sportsbook Swisslos for the event last year, and they essentially did a city-wide bus station takeover with DOOH ads running creative that featured the upcoming game schedule with results and odds based on our data.

Then, there are other calendared tentpole events like the start of the MLB, NHL, NBA, and NFL seasons, and NCAA March Madness in the US and Canada, and the Copa America in Latin America. However, there’s also value in using dynamic OOH creative for more pop-up type events for sports like golf and tennis, for which DOOH can drive more traffic. Whether planning for a big or smaller event, sports-specific technology like ours makes it easier to book full omnichannel campaigns holistically with mobile, CTV, and DOOH all targeting across the host city.

How do you measure OOH campaign success?

Ollig: Right now, we work a lot on brand lift and awareness studies and partnerships with external groups who can help measure footfall and the likes. We also see clients with the right technology tracking mobile data and mapping their screen locations to gather more insights.

Sudden spikes in sportsbook traffic and betting demand, and even search increases pertaining to the event, especially in areas where the screen ads were displayed, are also pretty telling when it comes to the effectiveness of a DOOH campaign. We showcase this via a dedicated heat map that allows clients to better measure their campaigns and understand their share of voice. Sometimes the client will handle measurement on their own; other times, we’ll team up with our ad tech partner to gather and present the data to them.

About Ralf Ollig

Ralf Ollig is a media and technology innovator redefining how brands engage sports fans around the world. As vice president of product at Sportradar, he leads the company’s global advertising platform — spanning programmatic, social, and search — and is focused on transforming live sports into data-rich, addressable media moments for brands.

With nearly two decades of experience across tech, media, and data, Ralf has co-founded a retail media-focused DSP and, during his time at Google, held strategic product and analyst roles at YouTube. A regular voice at global industry stages, Ralf brings sharp insights on where media, fandom, and advertising technology converge, showing how brands can seize the moment in sports to drive real-world outcomes.

• Code in watchOS 26 suggests that a new privacy setting is coming
• It would let you hide data in complications until your Watch is unlocked
• Health data will always be hidden on a locked Watch

Apple’s watchOS 26 update contains a bunch of useful tweaks, but not everything new has been announced by Apple – and it looks like a secret feature has been discovered in the watchOS 26 beta that could bring an interesting change to your watch faces.

MacRumors contributor Steve Moser has apparently uncovered code in the watchOS 26 developer beta that brings a new setting to your watch: the ability to show or hide data inside complications while your watch is locked.

The journey from raw talent to contender – and ultimately, to champion – is one that few complete in the iGaming industry. Many may share similar skills, but one defining trait separates the very best from the rest: mindset.

This principle holds true in sport, and for sportsbook and iGaming platform provider GR8 Tech, it applies equally to business. Indeed, “mindset” is the driving force behind GR8 Tech’s striking partnership with the Ready to Fight platform, co-founded by world heavyweight champion Oleksandr Usyk – a superstar athlete renowned for his mental resilience, laser-sharp focus and relentless pursuit of greatness. With the Heavyweight Club, GR8 Tech aims to create “an exclusive community and mindset for operators who want to lead, not follow”.

Before delving too much deeper into the concept behind The Heavyweight Club by GR8 Tech, it is worth noting the successes it has already helped its partners to achieve. In boxing parlance, it is futile to celebrate a fighter’s training regime unless they can put belts on the table. One of GR8 Tech’s most striking value propositions is that operator partners utilising its technology are reaching operational breakeven in under 12 months, which is a knockout achievement when the market average is three to four years. One GR8 Tech client reached gross gaming revenue of more than $1 million in just four months.

Performance-driven operators

Chief Revenue Officer Sergey Ghazaryan explains that GR8 Tech partners – who operate across Latin America, Europe, Asia and Africa – benefit from its Heavyweight Club because they are offered more than just technology solutions. They become part of a community of ambitious, performance-driven operators who scale smart, act fast and play to win.

“We partner with operators who are built for more,” Ghazaryan says. “It’s not a club you join – it’s a standard you live by. That’s what the heavyweight mindset is all about.

“We know that success in iGaming – like in sport – takes a mix of talent, discipline and the right tools. Like elite athletes, elite operators need great coaching, powerful tech and a strategy that adapts under pressure. That’s exactly what GR8 Tech brings.

“Whether it’s using smart shortcuts to move faster, leveraging hype to fuel brand growth or building for long-term gains – we work with operators who think big and execute bigger.

“A champion recognises another champion – and that’s the kind of partnerships we believe in.”

Speed to market

The Heavyweight Club and its inspiration, undefeated world champion Usyk, will be among the main events at the forthcoming iGB L!VE London on 2-3 July. GR8 Tech’s two-storey stand at booth U34 will immerse attendees in the full Heavyweight Club experience, including an AR activation that features the boxing star. There will also be a raffle for tickets to see the mouth-watering rematch between Usyk and Daniel Dubois at Wembley Stadium on 19 July. The B2B Bar, powered by GR8 Tech, will be a perfect spot where industry champions can exchange insights and recharge.

Delegates can also visit the GR8 Tech Demo Zone to explore the supplier’s solutions. These range from the ULTIM8 Sportsbook iFrame and Hyper Turnkey solution to the Infinite Casino Aggregation and Aff.Tech affiliate management platform.

GR8 Tech’s market-leading tech stack enables operator partners to achieve those instant results previously mentioned. The supplier aims to build every solution with high performance at the core, entering target markets fully prepared and adjusted to local needs. The platform benefits from local payment options, native language support, customised UX and even region-specific content.

With an iGaming platform that is geo-ready, compliant with local demands and fully configurable, GR8 Tech partners can launch faster with the confidence that key local requirements are already covered – and still have the control to fine-tune their setup as needed.

“With us, operators don’t waste time or budget figuring things out post-launch,” Ghazaryan says. “They go live fast, and with our performance-focused tech stack, they start seeing real engagement and revenue early on.

“This approach shortens the path to profitability, especially compared to the industry average. We focus on what moves the business forward from day one, and that’s why the numbers speak for themselves.

“But tech alone isn’t enough. We combine market-tailored solutions with deep local expertise and ongoing knowledge sharing – helping operators avoid pitfalls and seize opportunities. When this tech meets a competent team with the right mindset, that’s when growth really takes off.”

While speed to market is an essential consideration, a heavyweight can end up flat on the canvas should they ascend before their time. GR8 Tech therefore aims to balance speed and scalability from day one. As operators grow, they can add new modules or expand into other markets without ripping everything apart.

“It’s like starting in a race car you can later turn into a rocket – fast now, and future-proof for what’s next,” Ghazaryan explains. “That’s how we help ambitious operators win early and keep growing long-term.”

Heavyweight partnerships

In addition to its pioneering tech offering, GR8 Tech aims to bring much more to its Heavyweight Club partners. iGaming, according to Ghazaryan, is overloaded by suppliers who overpromise but fail to deliver. This is an industry issue that GR8 Tech strives to address by transparently delivering real-world results.

In Ghazaryan’s view, “heavyweight” tech suppliers are those who deliver for clients when under pressure, know how to win in specific markets and stick around for the long term. They assist the operator in building a sustainable, revenue-focused business.

“When markets shift fast, having a partner who brings strategy, flexibility, and real accountability makes all the difference,” he says. “That’s what a heavyweight partnership means and why it matters more than ever.”

GR8 Tech’s heavyweight mindset influences its entire business strategy, both externally and internally. Its team members float like a butterfly and sting like a bee whether in meetings with clients or in their day-to-day endeavours. This, for Ghazaryan, is an important expression of the company’s culture – where agility, precision and impact are valued as highly in the boardroom as they are in the ring.

“In our client relationships, we don’t overpromise – we deliver,” he says. “We set clear goals, we move fast and we’re in it together when things get tough. Internally, the same rules apply. We train hard, push each other and never settle for average. Every team, every product, every decision is shaped by that same focus: perform or step aside. That’s what it means to live the heavyweight mindset.”

Meanwhile, GR8 Tech defines a heavyweight operator as one who moves fast, knows their market, and is focused on real business outcomes – not on surface-level stats that look good but do not drive revenue.

“iGaming isn’t about flash for the sake of it; it’s about building smart, resilient systems that deliver long-term profitability,” Ghazaryan says. “That takes the right mindset, the right team, and the right tech foundation.

“It’s not about size – it’s about discipline and ambition. You can be a heavyweight challenger even as a new brand if you’re focused on building the right way.”

With its eye-catching activations, networking opportunities and more than 30 team members on site, iGB L!VE promises to be a major milestone in GR8 Tech’s own ascendancy within the iGaming ecosystem. Ghazaryan is looking forward to the opportunity to connect with, and be inspired by, pioneers who share GR8 Tech’s drive.

“We’re building a community where serious operators and partners share insights, push each other and grow together,” he says. “Expect exclusive events, deep-dive content and ongoing support that keeps raising the bar.

“The Heavyweight Club will live on through the growth and success of its members – multiplied by every win, every market breakthrough and every bold move they make. We want the mindset to live on long after iGB L!VE ends – keeping every member ready to dominate their market.”

Dubai, United Arab Emirates – At the Global Eco Summit, held during the annual Huawei Developer Conference (HDC) 2025, Huawei showcased a range of innovative achievements to global partners and developers as part of their joint efforts to build an ecosystem. Joined by developers, partners, and industry representatives, Huawei showcased breakthroughs in wearables, reaffirming its commitment to continuous innovation and an open ecosystem that connects health, lifestyle, and intelligent experiences, while aiming to explore new technologies, scenarios, and values in the smart wearable industry and transform wearables into real-time health companions and lifestyle assistants.

Vice President (Overseas), Global Ecosystem Development & Sales Dept, Huawei Consumer Cloud Service

“We believe innovation thrives in open ecosystems,” said Wu Hao, Vice President of Consumer Cloud Service Global Ecosystem Development & Sales Dept at Huawei. “Through collaboration with different global partners, and by empowering developers with tools from the HarmonyOS ecosystem, we are creating an innovation ecosystem future，where wearables are not just devices but indispensable partners in all aspects of life.” Meanwhile, Huawei’s successful partnerships with international brands in outbound and oversea market expansion demonstrate how it delivers more convenient, secure, and reliable services for consumers overseas. Its proprietary advertising platform, powered by cutting-edge data science, further enables overseas partners to achieve precise audience targeting and maximize engagement.

Strategic Upgrade Wearable Technology: Full-Stack Strategic Upgrades

Huawei today unveiled a fully upgraded Sports Health Full-Stack Strategy at HDC 2025, a comprehensive initiative designed to redefine smart wearable technology through integrated hardware, software, and ecosystem innovations. The strategic move underscores the company’s commitment to transforming wearables from basic tracking devices into intelligent health companions and lifestyle hubs, leveraging four key industry enablement capabilities to drive breakthroughs in digital health and user experience. 

The core of this strategy lies in a comprehensive stack upgrade spanning hardware, system, and technological layers. In hardware innovation, the new X-TAP distributed super-sensing module pioneers’ breakthroughs, delivering advanced health monitoring and interactive experiences through advanced sensor fusion technology to raise the standard for consumer-grade health technology. At the system level, wearables equipped with HarmonyOS introduce new features and achieve a 35% improvement in system smoothness compared to the previous version, offering a more seamless, intelligent, and user-friendly experience. Meanwhile, the upgraded OpenXuanji platform further emphasizes “faster, more accurate, and more comprehensive” data openness, providing developers with real-time multi-dimensional health and motion data to accelerate ecosystem innovation.

Huawei is also advancing platform enablement capabilities to create cutting-edge user experiences and tailor-made industry solutions. The upgraded Research and Health platforms enhance the intelligence and personalization of health management services. In addition, the four key enablement capabilities have been comprehensively strengthened, alongside the official launch of the Industry Solution 1.0, which provides industry partners with a practical implementation roadmap.

With these strategic upgrades, Huawei reinforces its role as a pioneer in the wearable tech landscape, driving innovation through a user-centric, ecosystem-driven approach. The upgraded full-stack layout enables industry partners to achieve breakthroughs in more fields, jointly delivering better experiences for consumers. In the field of health management, Huawei wearables assist users and doctors in achieving end-to-end health management, from prevention to treatment and recovery.

Holistic User Experiences: Health, Lifestyle, and Partner-Driven Innovation

Building on its upgraded Sports Health full-stack strategy, Huawei is accelerating the evolution of wearables into active health management tools. A wearable-driven cohort study on cardiovascular health is advancing a closed-loop care model for blood pressure monitoring, reflecting the company’s forward-looking approach to early-stage intervention, or “zero-level prevention.” Huawei also plans to extend this research into areas such as respiratory health and sleep tracking, aiming to deliver continuous, full-cycle support across prevention, monitoring, and recovery.

In the sports health domain, Huawei is enhancing the sports experience with scenario-specific innovations and intelligent features. At HDC 2025, visitors explored immersive demos such as the upgraded golf mode, now covering over 15,000 courses worldwide with enhanced 3D visuals and precise green distance data. The newly added wheelchair mode to Huawei’s Activity Rings further promotes inclusivity by supporting users with mobility challenges. These features, underpinned by sensor upgrades and AI-driven insights, enable users to track and optimize exercise performance with greater accuracy and personalization.

Facing industry digital and intelligent transformation, Huawei empowers upgrades in healthcare, fitness, and other sectors with health management capabilities, providing industry partners with digital solutions of more comprehensive and in-depth through full-chain data collection and analysis.

In convenient lifestyle scenarios, Huawei’s smart wearables have formed a five-category application matrix: WatchPay, developed in collaboration with a leading fintech company in the Philippines, has covered 50,000 merchants in the Philippines, offering a “raise-your-wrist-to-pay” experience for 12 million smartwatch users (including 7 million Huawei users); the A Music app, created with ACCESS, enables top-tier streaming content services on HUAWEI WATCH 5, with plans to enable more intelligent services in the future, such as AI-driven recommendations based on user profiles and deep-link search. While an innovative intelligent, created by Somnio merges GPS, weather services, and AI chat functions to serve as a travel assistant, its contextual awareness is also optimized for smartwatches, enabling users to receive timely prompts related to physical activity, environmental conditions, and health-relevant decisions during travel. From payment consumption to audio-visual entertainment, and from schedule management to health monitoring, Huawei is positioning smart wearables as a central tool in digital life through “one-watch integration” of scenario-based capabilities. These services demonstrate Huawei’s ambition to make smartwatches not just tools, but central devices for daily convenience and entertainment.

Collaborative Ecosystem: Partners and Developers Drive Innovation

Huawei’s wearable ecosystem continues to grow through close collaboration with global partners. ACCESS, a leader in connected content, expanded its partnership with Huawei by launching the A Music app, setting new standards for media experiences on wearable devices. Future upgrades will include deep-link streaming search, personalized recommendations, and voice assistant integration. In travel, Huawei partnered with Turkish Airline to integrate the HUAWEI WATCH 5 with the airline’s mobile app, enhancing convenience for passengers since its launch in April 2025, with plans to expand to the new series device.

In Southeast Asia, Huawei collaborated with a top fintech company in the Philippines to embed secure, contactless payment infrastructure into its wearables, boosting digital payment adoption. Meanwhile, Somnio introduced an intelligent assistant for HarmonyOS. It combines GPS, AI voice, and context-aware services, pushing the boundaries of mobile travel support and showcasing the versatility of Huawei’s wearable ecosystem.

Nowadays, an increasing number of domestic tourists are traveling abroad for business. From 2023 to 2024, the number of Huawei-using tourists in popular destinations such as Malaysia, Thailand, Singapore, and Vietnam have more than doubled. Huawei’s collaborative services with various brands have become a reliable assistant in their journeys. In Southeast Asia, the service co-launched by Huawei and a top transportation service provider in Southeast Asia has streamlined travel with seamless convenience. Users can log in with one click via their Huawei ID and make direct payments through Huawei Pay, ensuring secure and reliable travel whether arriving at an unfamiliar airport late at night or navigating through foreign cities.

Additionally, Huawei SkyTone has partnered with a leading retail property developer in Southeast Asia to provide overseas tourists with exclusive data experience packages, travel gift packages, recreational discounts and other convenient services. These services empower travelers to plan their journeys with ease and enjoy a smoother, more connected experience abroad.

In addition, according to a figure reported by China’s National Immigration Administration, China’s outbound travel market is experiencing rapid growth, with the entry-exit population surging by 43.9% in 2024, driving increasingly segmented consumer demand. Against this backdrop, Huawei as one of the leading smartphone brands, its advertising platform presents an optimal opportunity for overseas brands to strengthen their precise reach to the Chinese market and its consumers. For instance, the renowned Italian luxury fashion house leveraged Petal Ads’ “system-level + device-level + application-level” data science capabilities to build a precise luxury audience segmentation model, targeting the brand’s core audience while enhancing brand awareness through innovative marketing approaches. This collaboration won the Gold Award for Intelligent Marketing/OTT at the 25th IAI International Advertising Awards in 2025.

A Vision Built on Innovation and Collaboration

HDC 2025 reinforced Huawei’s leadership in the global wearables space by blending next-generation hardware, intelligent software integration, and a vibrant partner network. As wearables evolve from step counters to full-fledged lifestyle companions, Huawei is shaping a future built on intelligent health, immersive content, and seamless convenience. The company’s holistic, ecosystem-driven approach is turning vision into reality—bringing intelligent wellness to the wrists of users worldwide.

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New partnership with Charles Darwin University to create STEM pathways for Territorians

DARWIN, Australia, 23 June 2025 — DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services company, has announced a donation of laptop devices to Nightcliff Middle School, Dripstone Middle School, Sanderson Middle School, Palmerston College and Charles Darwin University (CDU) with the aim of increasing technology access, and improving digital skills for thousands of students in the Northern Territory.

As part of a new partnership with CDU’s Radicle Centre, DXC, in collaboration with LiteHaus International, Viva Energy Australia (Shell Licensee), Penske Australia and New Zealand and NT Cricket, will work together to increase STEM outreach, literacy and proficiency, whilst providing pathways and career opportunities for Territorians.

With DXC, CDU’s Radicle Centre have already conducted four STEM workshops for students on topics including Wearable Technology in Sport, AI in Sports, The Science of Fast Cars and Driverless Vehicles.

CDU will use the donated laptop devices to deliver STEM programs to remote First Nations Communities. DXC, in turn, will provide further work experience opportunities for students in the Radicle Centre Program.

DXC will provide scholarships for CDU students to undertake a Certificate IV in Information Technology and Bachelor of Information Technology beginning in 2026, which includes work placements at CDU and the DXC Technology Regional Delivery Centre in Adelaide.

The Hon. Lia Finocchiaro, Chief Minister, The Hon. Jinson Charls, Minister for People, Sport and Culture, and The Hon. Marie-Clare Boothby Minister for Tourism and Hospitality, Northern Territory Government welcomed the students to Hidden Valley Raceway then had an opportunity to ask a panel of experts, including engineers and mechanics from the Shell V-Power Racing Team, about the science of fast cars, and NT Cricket’s Pathways and Development Coach about wearable technology and AI in sport.

This was followed by a meet-and-greet with the Shell V-Power Racing Team drivers and behind-the-scenes access to the garages, made possible by NT Major Events, where the team showcased the application of technology in their cars. Students also enjoyed a cultural session with Indigenous Artist, Kurun Warun, who spoke about the meaning behind the 2025 Darwin Triple Crown Livery. In the afternoon, students were taken to DXC Arena, the home of NT Cricket, for practical sessions in the nets, where they applied their learnings from the workshops. 

“DXC is committed to reducing barriers and contributing to the educational success of Territorians. None of this would be possible without the commitment and shared vision of all partners to help students be work-ready and achieve better life outcomes. Our goal with the newly announced collaboration with CDU is to ultimately provide a seamless transition from classrooms to careers,” said Seelan Nayagam, President, Asia Pacific, Middle East and Africa, DXC Technology.

The laptop donation and STEM in schools experience forms part of DXC’s Digital Futures Program, which to date has donated over 2,600 laptops and impacted over 26,000 students lives. The program provisions refurbished technology equipment and introduces STEM learning opportunities to foundations, not-for-profit organisations, schools, community student programs, community-controlled health services and community councils.

Partner Quotes:

Dr Carla Eisemberg, Director, Charles Darwin University (CDU) Radicle Centre for Science and Technology Engagement: “Charles Darwin University’s (CDU) partnership with DXC Technology is a powerful example of how universities and industry can work together to create meaningful opportunities for Territory students. These laptops will make a real difference in how we deliver STEM education, particularly in remote First Nations communities, where access to technology can be a major barrier. CDU is committed to sparking curiosity and confidence in STEM from an early age – and with this support from DXC, we can reach more young people and help them imagine a future in science and technology.”

David Noble, Chief Executive Officer, Shell V-Power Racing Team: “We’re proud to continue our involvement in DXC Technology’s Digital Futures Program in 2025, building on the strong foundation laid in previous years. This initiative remains a key pillar of our growing community engagement efforts, bringing together schools, government and our partners to create a lasting impact. This year’s collaboration will see 100 laptops delivered to students – and we thank our loyal partners for their contribution this year to help students reach their potential in the Northern Territory. On behalf of the Shell V-Power Racing Team, I extend our sincere thanks to Viva Energy Australia, DXC Technology and Penske Australia and New Zealand for their continued support. We’re excited about the future of this program and are committed to growing it further in the years ahead.”

Gavin Dovey, CEO, NT Cricket: “We’re thrilled to again be collaborating with DXC’s Digital Futures Program and extend our impact beyond the cricket field and into classrooms here in the Northern Territory. For us this week is all about partnerships, connection and collaboration, and what is possible when you give people opportunity. We could not be prouder to have a major partner like DXC Technology who continue to show up for us, our community and the next generation of Territorians.”

Andrew Egan, General Manager Customer & Marketing, Viva Energy Australia (Shell Licensee): “We are excited to deepen our commitment to DXC’s Digital Futures programme in 2025 with the donation of 78 laptops. Providing access to technology is crucial in opening doors to education and career opportunities, and we are proud to support a program that continues to make a meaningful difference in communities in need.”

Andrew Kerridge, General Manager, IT, Penske Australia and New Zealand: “Penske Australia and New Zealand is proud to support the DXC Digital Futures Program once again. We believe in the power of technology to transform lives and are committed to providing resources that help bridge the digital divide. This partnership with Shell V-Power Racing Team aligns with our values of caring and making a positive impact on our community. We look forward to seeing the difference these laptops will make in the lives of the young learners.”

Mina McCarthy, Assistant Director, School Improvement, NT Department of Education: “This is the third consecutive year we have partnered with DXC Technology through their Digital Futures Program. The laptop donations to schools continue to enhance the digital literacy opportunities for our students. This year the program has extended to four middle schools and included STEM workshops with a focus on Technology and AI in sports. Students have also had the opportunity to go trackside and participate in workshops linking the learning at school with real-life experience. Feedback from students who have been involved with the Digital Futures Program over the past 3 years has been positive.”

Forward Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute “forward-looking statements.” These statements represent current expectations and beliefs, and no assurance can be given that the results described in such statements will be achieved. Such statements are subject to numerous assumptions, risks, uncertainties and other factors that could cause actual results to differ materially from those described in such statements, many of which are outside of our control. For a written description of these factors, see the section titled “Risk Factors” in DXC’s upcoming Annual Report on Form 10-K for the fiscal year ended March 31, 2024, and any updating information in subsequent SEC filings. No assurance can be given that any goal or plan set forth in any forward-looking statement can or will be achieved, and readers are cautioned not to place undue reliance on such statements which speak only as of the date they are made. We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date of this report or to reflect the occurrence of unanticipated events except as required by law.

About DXC Technology

DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernising IT, optimising data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world’s largest companies and public sector organisations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.

About Charles Darwin University

Charles Darwin University (CDU) embraces the inclusive, resilient, and courageous spirit of the Northern Territory (NT). We offer more than 300 degrees, diplomas and certificates spanning health, nursing, education, environmental science, business, the arts, Indigenous knowledges and more. Located in Northern Australia, we teach more than 22,000 students across Australia and around the globe through flexible online learning at 11 campuses and training centres and in over 100 regional and remote locations.