NIL
Ohio State announces the creation of consolidated NIL initiative
With the approval of the House Settlement for distributions and allowance of direct student-athlete pay, things will continue to change, most notably with Name, Image and Likeness (NIL). The days of large, somewhat vague NIL deals are gone, with anything over $600 needing to be approved by an NCAA Clearinghouse. To meet the demands of […]

With the approval of the House Settlement for distributions and allowance of direct student-athlete pay, things will continue to change, most notably with Name, Image and Likeness (NIL). The days of large, somewhat vague NIL deals are gone, with anything over $600 needing to be approved by an NCAA Clearinghouse.
To meet the demands of a changing landscape of NIL, Ohio State has announced the creation of the “Buckeye Sports Group.” In partnership with Learfield, the OSU Department of Athletics has created the initiative to “support, streamline and enhance Name, Image, and Likeness (NIL) opportunities for Ohio State student-athletes,” the university announced on Tuesday.
Advertisement
“Ohio State has always been a leader in college athletics, and this initiative is another step forward to build upon our strong NIL foundation,” said Carey Hoyt, Ohio State’s Deputy Director of Athletics in a statement. “By combining the power of our athletic brand with Learfield’s expansive network, we are creating an innovative, full-service approach to NIL that directly benefits our student-athletes.”
Ohio State will work with Learfield Impact, the company’s industry-leading NIL services, to dedicate on-campus leadership professionals who will prioritize Buckeye student-athlete brand engagement and content-driven campaigns. Buckeye Sports Group (BSG) will have access to Learfield’s Compass NIL technology broker deals and gather insights into student-athlete interests so that they can build brand connections.
Buckeye Sports Group will focus on three comprehensive strategies to move NIL efforts forward: deal facilitation and management, content creation and storytelling, and support services.
NIL Deal Facilitation & Management
o Negotiating and securing brand partnerships locally, regionally, and nationally for student-athletes.
Advertisement
o Overseeing contract preparation and fair market value assessments.
o Utilizing analytics to track NIL performance and return on investment.
Content Creation & Student-Athlete Storytelling, powered by Learfield Studios
o Creating athlete-driven digital content, including social media campaigns, video series and podcasts.
o Leveraging Learfield’s Fanbase data and digital expertise to optimize distribution across social media and digital channels.
o Providing marketing resources for brand collaborations to maximize results, including the use of Ohio State marks, logos and access to campus facilities.
Athlete Support & Services
o Providing financial literacy and tax support through partnerships with industry experts.
Advertisement
o Offering branding and social media growth training to help athletes build their personal brands.
o Connecting student-athletes with brand partners to provide business experience, micro-internships and build professional networking relationships with companies.
With the new approach to NIL, Buckeye Sports Group will also work to consolidate current collectives already in place under one vision and strategy so that all efforts are working together under the same parameters and in concert, something that will be paramount to forging ahead in yet another new frontier in college athletics.
We are committed to making Ohio State the premier destination for NIL success,” Hoyt added. “With Buckeye Sports Group, we’re building a model that will serve as the new standard for college athletics.”
Advertisement
Contact/Follow us @BuckeyesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Ohio State news, notes and opinion. Follow Phil Harrison on X.
This article originally appeared on Buckeyes Wire: Ohio State Athletics announces creation of consolidated NIL initiative
NIL
Michigan legend Tom Brady on current college athletics landscape: ‘The priorities are a bit messed up’
Former Michigan Wolverines football quarterback Tom Brady went 20-5 as a starter in college, before going on to win seven Super Bowls in the NFL. Having retired following the 2022 season, Brady will undoubtedly be inducted into the Pro Football Hall of Fame in 2028. Brady often credits his career at Michigan for setting up […]

Former Michigan Wolverines football quarterback Tom Brady went 20-5 as a starter in college, before going on to win seven Super Bowls in the NFL. Having retired following the 2022 season, Brady will undoubtedly be inducted into the Pro Football Hall of Fame in 2028.
Brady often credits his career at Michigan for setting up the success he had in the pros. He was buried on the depth chart to start, persevered, earned a starting job but was continued to be pushed, got drafted in the sixth round and learned how to climb the ranks in the NFL, too.
Advertisement
The 48-year-old joined Fox Sports’ Joel Klatt on ‘Big Noon Conversations,’ discussing, among many other topics, the current landscape of college football and how it relates to his time at Michigan.
The five-time Super Bowl MVP has been vocal about his concerns with how the unlimited transfer rule and NIL are shaping college athletics. He believes today’s youth may be missing out on experiences and lessons that they could benefit from long term.
“You look at your own personal experience with college football and the blessing that college football was for me and how it really propelled me into a successful professional career,” Brady said. “There were so many lessons that I learned in college about competition, about growing up, about responsibility and accountability, about team, about decision-making, about work ethic, about leadership.
“All of those sustainable traits that I learned at Michigan, through not only my doing, my experience, but watching some of the other incredible men that I got to be a part of on that team and teams that I was a part of, for my entire life I can look back on that and be grateful.”
Advertisement
In college, and subsequently throughout life, Brady faced adversity head on.
“I didn’t go to three different colleges,” the Michigan legend continued. “I didn’t leave college when it seemed like I wasn’t gonna play. I wasn’t at college to do anything other than have a great college experience, to go to school, to have camaraderie with my teammates and to compete at a high level. That’s really where the focus was. And at a young age, that’s where I think the focus needs to be.”
The focus now, Brady implied, is on the money and finding the path of least resistence.
“The commercialization of what’s happened in college sports, I wonder whether many kids these days will learn those sustainable traits that I think are invaluable to their life and life experience,” he said. “Are we doing them a disservice because we’re tempting them with some money in their pocket?
Advertisement
“It’s very intriguing to get that quick dollar. Look, we had a $400 scholarship check, and it seemed like I was rich. It really did. I’m sure most kids felt like that. We got pizza cards to go to dinner, and we had training table, and it was an amazing experience. We didn’t think about the money.
“These kids are at such young ages. Their frontal lobes aren’t even fully developed yet, and now we’re tempting them with real life, adult situations — and their parents, and now they have agents. I’m sure it’s a very confusing time, and I’m sure a lot of parents are confused, I’m sure a lot of kids are confused.
“But because we’re just talking about money, money, money, money … that’s the only value in college? Is that what we’re saying? To me, the priorities are a bit messed up.”
Would Tom Brady have stayed at Michigan if current rules were in place?
In the past, Brady has discussed how he considered leaving Michigan for California, but decided to stick it out after conversations with head coach Lloyd Carr and athletic counselor Greg Harden, who’d hammer home the point of making the most of his opportunities and not worrying about those he was competing with.
Advertisement
In those days, a football player would’ve had to sit out a year before becoming eligible at a new school. But if the current rules were in place, he would’ve been able to play right away. Brady was asked if he would’ve stayed at Michigan given the new transfer freedom that current athletes have.
“It’s such a hypothetical situation or question to think about,” the former Michigan quarterback said. “The only thing I could answer is to say that based on what my experience was, I wouldn’t want it any other way than the way that I did it.
“My college experience was very challenging. It was very competitive. The lessons I learned in college — and certainly about competition — those traits transformed my life as a professional. I was ready to compete against anybody, because the competition in college toughened me up so much that I had a self-belief and self-confidence that whatever I was faced with, I could overcome that.
“If we take that away from a young student athlete to say, ‘You know what? I know it’s tough to compete. But you know what we’re gonna do: Before you have to compete, we’re actually going to put you somewhere else so that you don’t have to compete.’ That is absolutely the wrong thing to do to a young child.
Advertisement
“And I would challenge all the coaches and all the parents, they’re the ones that have to guide these kids. You can’t expect a 17- or 18-year-old to make these great decisions. They’re young. They don’t have life experience. It should be the parents. Be a good parent! Teach your kid the right values! What’s gonna sustain them in their careers over a period of time? Whether it’s football or whether it’s business or whether it’s teaching or law school or medical school or a trade, whatever you want to do.
“You’re gonna have to go through hard things in your life, you’re gonna have to make tough choices. And the value isn’t always about the last dollar. All of these things that are happening in college sports, we’re prioritizing the wrong things. We’re valuing the wrong things.
“I’m not saying it’s not important. It’s one of 10 things that are important. And certainly, to me, it’s not the most important. So when kids do go through that the right way, they’re actually learning the right values. When you have the right values in life, that’s gonna sustain you as you move on through the rest of your life.”
NIL
Mizzou football's hire of Verma
Mizzou football Eliah Drinkwitz has made one thing clear on Missouri’s hire of Gaurav Verma: He is not a general manager. While the GM position is becoming a more prevalent role across other programs and sports — including Tim Fuller for Mizzou men’s basketball — it isn’t something Drinkwitz is currently seeking. Instead, Verma will […]


Mizzou football Eliah Drinkwitz has made one thing clear on Missouri’s hire of Gaurav Verma: He is not a general manager.
While the GM position is becoming a more prevalent role across other programs and sports — including Tim Fuller for Mizzou men’s basketball — it isn’t something Drinkwitz is currently seeking.
Instead, Verma will step into a role as director of football strategy and finance.
“I just want to make it clear: he’s not a GM. … That’s not even kind of what we did,” Drinkwitz said Saturday in a news conference. “It’s really just roster construction; he doesn’t have the ability to fire me.”
Verma will be the business guru of sorts for Missouri, or as Drinkwitz likes to call it, “G-Money.” The idea of his role is navigating the program through revenue sharing and contract management amid the expansion of NIL with the $2.8 billion House settlement.
With plenty of experience under his belt in the finance world, Verma has the credentials to take on such a role.
What is Verma bringing to Mizzou?
Verma received a bachelor’s degree in economics and political science from Johns Hopkins in 2017. He later earned an MBA in finance from MIT in 2023.
Verma’s experience primarily consists of investment banking and data science. However, his most recent position came with the Denver Broncos as a salary cap specialist, per a Mizzou Athletics news release. According to his LinkedIn profile, it was also an administrative role.
Although the NFL salary cap is different than that of college football, Verma seems to be tackling a similar job with Missouri. Now that athletic departments can share up to $20.5 million of revenue with student-athletes, having someone with his background can help ensure the football program’s share is distributed properly.
What Verma provides isn’t going to directly translate on to the field, but he will be an important part of what the Tigers can build in the future.
“With college football evolving rapidly through revenue sharing and strategic roster management, I’m excited to apply my background in finance and the NFL to help Mizzou build sustainably competitive teams on the sport’s biggest stage — the SEC,” Verma said Friday in a news release.
What does the role mean?
Verma is the first-ever director of football strategy and finance at Mizzou, so there isn’t much groundwork to estimate what his impact could look like. However, there are enough details to get an idea.
These following job responsibilities are stated in the news release:
- Roster, scholarship and revenue cap planning
- Talent evaluation and scouting operations
- Recruiting calendar and logistics
- Analytics and recruiting infrastructure
- Compliance, NIL and interdepartmental collaboration
Verma will be reporting directly to Drinkwitz on any matters, while also collaborating with the “recruiting staff, compliance department, athletics administration and Every True Tiger Brands.”
So, what does that all mean?
Unlike Fuller, Verma isn’t expected to handle much of the player and agent relations. His job ultimately comes down to strategic planning for the program’s finances — an area that Drinkwitz can now take less of a responsibility in. The NIL expansion brings a lot of question marks, but he can help answer them.
As Drinkwitz mentioned Saturday, Verma will be able to inform the program on what the contracts of players look like. The third-string running back, a second-year returner and incoming recruits all bring different value, and he can determine what the designated salary for each should look like. In roster building, this should ensure stability and continuity.
As college athletics undergo substantial changes, Verma’s hire puts Mizzou in a position to be ready for them.
NIL
Rick Pitino joins Coach K in calling for ACC-Big East merger
Back in January, Mike Krzyzewski made headlines when he pitched the idea of the ACC and the Big East merging to form a “mega conference” to keep up with the SEC and Big Ten. Another prominent voice has joined him: Rick Pitino. On a podcast with Jon Rothstein, Pitino said that the Big East teaming […]

Back in January, Mike Krzyzewski made headlines when he pitched the idea of the ACC and the Big East merging to form a “mega conference” to keep up with the SEC and Big Ten. Another prominent voice has joined him: Rick Pitino.
On a podcast with Jon Rothstein, Pitino said that the Big East teaming up with the ACC would be “an awesome thing” for college basketball, combining the traditional powers of Duke, North Carolina, and Louisville with the Big East brands of UConn, Villanova, St. John’s, etc. Last season, Pitino brought St. John’s back to prominence in year two, leading the Red Storm to a 31-5 record, including an 18-2 mark in conference play, and the Big East championship.
“In order for the Big East and the ACC to survive this football mania — because a bad college football game will surpass an NBA playoff game as far as viewership is concerned,” Pitino said. “So, if we want to survive basketball-wise with the ACC and the Big East and to preserve the Dukes, the Carolinas, the Louisvilles of the world, and the Big East, combining it into a mega conference would be an awesome thing.”
Awesome, yes, but realistic? Not exactly. Most of the schools in the Big East don’t play football, so it’s hard to see the ACC agreeing to a merger from a financial standpoint. There are also TV rights to consider. Pitino said he would like the Big East to expand to 16-17 teams “yesterday” in order to give each school a natural partner/rival; however, he said the league’s presidents are against expansion because adding more schools would mean distributing more money.
“Unfortunately, outside of Coach K and myself, I don’t think there are a lot of feelings that way,” he said of a potential ACC/Big East merger. “I don’t think the NCAA is very proactive, I don’t think the ACC and the Big East are very proactive. I don’t think they think outside of the box.”
Even at age 72, Pitino is still thinking outside of the box. Later in the conversation with Rothstein, he said coaching “keeps [me] young” and opened up about a recent conversation he had with his son Richard, the head coach at Xavier.
“My son and I, Richard, had a huge discussion the other night. He said, ‘Why would you ever retire?’ And I said, ‘Well, you get on in age.’ He said, ‘Yeah, but what would you do? You suck at golf. What else would you do?’ I said, ‘I’ll go watch you play, Richard, and hopefully see you get to a Final Four. And he said, ‘No, let’s talk seriously.’ I said, ‘No, I agree with you. I don’t know what else I would do.’
“I think the blessing for me is I was two years out of the game, and boy, did I miss it. I can’t do what Jay Wright does. He’s just such a together person; he really is. He’s just great at so many different things. If I’m without basketball, I think I would age considerably.”
One thing is for certain: Pitino being back and good makes college basketball a much more entertaining sport.
NIL
Tom Brady sounds off on what’s wrong with college football
College sports are significantly different from when Tom Brady led the Michigan Wolverines at quarterback in the late 1990s, and the retired seven-time Super Bowl champion is wary of the current landscape of college football in the NIL era. The path that Brady took at Michigan is becoming a rarity in today’s era. He appeared […]

College sports are significantly different from when Tom Brady led the Michigan Wolverines at quarterback in the late 1990s, and the retired seven-time Super Bowl champion is wary of the current landscape of college football in the NIL era.
The path that Brady took at Michigan is becoming a rarity in today’s era. He appeared in only 6 games before getting his first real opportunity as a full-time starter as a junior. Brady went on to start his final two seasons before landing to the New England Patriots with the 199th pick in 2000 NFL Draft.
Fast forward to today, where players, especially quarterbacks, are tempted with lofty NIL packages and playing-time guarantees in the transfer portal. Players are no longer incentivized to develop behind the scenes, waiting their turn for a starting role.
“I wasn’t at college to do anything other than have a great college experience, to go to school, to have camaraderie with my teammates and to compete at a high level,” Brady said on “The Joel Klatt Show.” “That’s really where the focus was, and at a young age, I think the focus needs to be.”
The NCAA doesn’t consider student athletes as employees of their schools, but players are basically professionals. And that has even trickled down to the high school ranks, where recruits are offered revenue-share contracts before playing a snap of college football.
That has created a shift to “messed up” priorities, according to Brady.
“I wonder whether many kids, these days, will learn those sustainable traits that, I think, are invaluable to their life and life experience,” Brady continued. “Are we doing them a disservice because we are tempting them with some money in their pocket? The quick dollar, it’s very intriguing to get that quick dollar. To me, the priorities are a bit messed up.”
NIL
Rick Pitino on potential return to Louisville: ‘I would go back in a New York Minute’
Much has been made over the past two or three seasons about a game allowing for a return by Rick Pitino to Louisville. That includes just the past few days with both sides having discussed it publicly with CBS Sports’ Jon Rothstein. After Pat Kelsey, the current head coach of the Cardinals, spoke highly of […]

Much has been made over the past two or three seasons about a game allowing for a return by Rick Pitino to Louisville. That includes just the past few days with both sides having discussed it publicly with CBS Sports’ Jon Rothstein.
After Pat Kelsey, the current head coach of the Cardinals, spoke highly of him in his interview last week, Pitino then appeared on ‘Inside College Basketball Now’ on Monday and, during that, spoke a bit on where he stands now with his former program in Louisville. He began by explaining that a lot has changed between he and the Cards, with new names in charge and different decisions made, since his departure in 2017.
“Well, I think, I had a lot of problems with the University of Louisville, and there’s certain things I’ll never forgive that they did,” Pitino said. “But that has nothing to do with the president and administration at the University of Louisville because the people that I was upset about are no longer on the Board of Trustees.”
“I wasn’t really upset that they fired me. Anybody can be fired. I’m okay with that. It was the treatment they gave Tom Jurich. But, just recently, they named the street outside of the practice facility to Tom Jurich Way” Pitino continued. “I really don’t care too much about myself. My staff did some things that I did not appreciate and I have no problem with them terminating me at all.”
With that being the case, Pitino has no ill will towards Louisville as their separation reaches nearly a decade long. That’s why, at this point, he too would welcome a return by him back to the KFC Yum! Center.
“All is forgiven, all is forgotten,” said Pitino. “I no longer even think the slightest bit negatively about the University of Louisville and I would go back in a New York Minute. So, everything is forgiven.
Again, this has been a topic since Pitino returned to college basketball back in 2020 at Iona. That’s only picked up the past three years since Pitino became head coach at St. John’s and with Kelsey having taken over at Louisville last year. Both the Red Storm and Cardinals have previously discussed games against one another but, to this point, it just hasn’t worked on their schedules as it remains an option on the table in the future.
Pitino is one of the two best coaches in the history of the program at Louisville, posting a record of 416-143 (.744) while winning ten total conference titles, across three different leagues, with 13 berths into the NCAA Tournament leading to three appearances in the Final Four and a since-vacated national title in 2013. As part of that, the Cardinals also had several wins over four years of his tenure vacated from 2011 to 2015 due to one of a few scandals that took place over his 16 years there, with the last one leading to his firing prior to the start of the season in ’17-’18.
Pitino has already made right with the other notable fanbase in the state, with a game also coming this season against Kentucky in the CBS Sports Classic in December. That leaves just one thing left for him to do as far as the bluegrass goes as a matchup with the Cardinals, specifically one back in Louisville, Kentucky, remains to be determined.
“I’ve got to take responsibility for what happened. But, I also take responsibility for 17 unbelievable years,” said Pitino. “So, great memories, great place.
“And Pat Kelsey is doing, like Mark Pope, an awesome job, an awesome job. I love his enthusiasm. I love what he’s all about as a teacher,” Pitino said. “They’ve got two great coaches in the state of Kentucky – as good as there is in our game.
NIL
NILLION Dollar Idea. How NIL is changing college athletics forever
The following transcript was generated using automated transcription software for the accessibility and convenience of our audience. While we strive for accuracy, the automated process may introduce errors, omissions, or misinterpretations. This transcript is intended as a helpful companion to the original audio and should not be considered a verbatim record. For the most accurate […]

The following transcript was generated using automated transcription software for the accessibility and convenience of our audience. While we strive for accuracy, the automated process may introduce errors, omissions, or misinterpretations. This transcript is intended as a helpful companion to the original audio and should not be considered a verbatim record. For the most accurate representation, please refer to the audio recording.
MICHAEL DUNNE: I’m Michael Dunne. In previous generations, the rules around providing any kind of monetary benefit to college athletes were some of the strictest in the world. This was famously illustrated by an NCAA rule which stated, you could provide a student athlete a bagel during a recruiting visit, but that if you also provided cream cheese that constituted a meal and therefore was a violation. Today, those rules are out the window in the brave new world of name, image, likeness, athletes aren’t just allowed to be paid. They’re actively helped and supported by their universities. Today on the show, you’ll hear from our two local Division One, NCAA universities and their experts on NIL. First, you’ll hear from a business expert on the economics of paying athletes. And then you’ll hear from an athletic director on what it all means on the playing field. Lauren Anderson, the Director of the Warsaw Sports Business Center at the University of Oregon, thanks so much for coming on and talking with us.
LAUREN ANDERSON: Thanks for having me.
MICHAEL DUNNE: Boy, NIL has become this famous acronym. Could you just sort of remind people what NIL is and sort of how it has changed the college landscape from decades ago?
LAUREN ANDERSON: Well, I mean, really what it is it’s basically compensating a student athlete for being used in a marketing campaign or promotion as they are associated with their sport in a university. So, if you think about this, sort of historically, pro athletes have been doing this for a long time, right? You’re a recognizable person, whether it’s a brand or a property or service. They want you to align. They compensate you for using, you know, for coming and doing appearances, for using your picture, or you know your name, image or likeness, name, image or likeness, exactly like use it, using your name or some photos and supporting a product. So, it’s really just about an endorsement and athletes, historically, because of NCAA rules, that was not allowed because it was in violation of some sort of amateur principles. And then, as it rolled out, but then, you know, few years ago, some athletes sued and that it was determined that, yeah, they should be, you know, compensated universities are making a lot of money on the backs of the college athletic programs, and there should be some revenue sharing of that.
MICHAEL DUNNE: Okay? In fact, it’s a great example or illustration on the backs of because, as I understand it, let’s say, you know, we’ll use people who aren’t in college now, but when Bo Nicks played for the University of Oregon, at the Duck Store and other places, they’d be selling a Bo Nix jersey with his name and number on it. And, you know, decades ago, the only people who would get money for that was like the University, and I’m sure Nike and whoever made the jersey did all that stuff. But now an athlete who’s got his or her Jersey in the Duck Store gets some of that, and I guess, does that come from the university, or is there a third party that makes that payment to the athlete?
LAUREN ANDERSON: So, in that example, that usually comes from, like Fanatics, is the big company that does the licensing and sells the deals. So, athletes would sign with Fanatics, and then anything that’s sold is a percentage of someone like an EA Sports. In the video game companies like EA Sports, there’s a lot out there in the press, they just launched college football. 25 every one of the players that wanted to be in that game signed a contract, got a $600 payment and a copy of the game.
MICHAEL DUNNE: Okay, so I want to really kind of get in the weeds a little bit here. So, let’s say, let’s take me, for example. Let’s say I’m a 17-year-old phenom in high school, and I’m and I’m going to go to the University of Texas, or I might go to the University of Florida. Describe the situation now in terms of, could the University of Texas say, Hey, Mike, we want you to play quarterback for us and we’re going to pay you to come here, or is it more we’re going to facilitate opportunities for you to maximize your Name, image and likeness, monetarily?
LAUREN ANDERSON: So, the answer is both, okay. So recently, there was just, it was just passed the House settlement and its house, because that was a player’s name in the lawsuit, has now created an environment where universities and academic institutions, or athletic departments at athletic institutions have the opportunity to distribute up to 20 and a half million dollars to student athletes just because they’re playing okay and to help rightly, you know, like in marketing of the program. So, like you’re in your example, you’re the Texas quarterback. Texas has the right to pay you whatever they want, no obligation to you as a student athlete from that 20 and a half million dollars. Okay, so that’s where you’re seeing some of these quarterbacks or football players making a lot of money. Also, some basketball players. The general breakdown, and every school can distribute that money differently across teams, across players, like if they wanted to give it all to one player, they could. The general breakdown seems in the marketplace to be roughly 75% for football programs, 15% for men’s basketball, usually five for women’s and then five for all the other sports. Generally, I think schools are following the way income comes in, that the percentage of income is really what goes back from that $20 million pot to the student athletes, then how they distribute it beyond that. I mean, I’m sure you’ve seen in the news there are a lot of schools that are hiring general managers for mostly football and men’s basketball to figure out how you’re distributing that money that you then get from your school as your pot. Okay, so then, in addition to that, then there are these NIL deals, which have been going on before, where it’s, you know, sort of an agreement of allow us to use your image, and in exchange for us using your image, we will give you x and some schools are certainly in a position to help facilitate that. More than others, those are being monitored by a third party so that they are sort of fair and equitable. But I will say, from a brand standpoint, what company A thinks is a reasonable amount to pay somebody to endorse something, versus Company B paying that should be at the discretion of the business. So I’m really curious how that monitoring is going to play out.
MICHAEL DUNNE: Yeah. Like anything, there’s two sides. What do proponents of NIL say, and then conversely, what do opponents say about this new landscape?
LAUREN ANDERSON: I mean, it’s, I mean, it’s definitely complicated. Proponents will say athletes deserve to be paid because they are. They are acting on behalf and helping generate resident revenue for institutions. I think the other side of the coin is a conversation about how much and how unregulated it is. So, it’s really the wild west and the implications that it has. You know, not only are 17 or 18 year olds having potentially more money than they’ve ever seen or thought about in their entire life, that could be life changing for them and their families. How are they being supported, educated, resourced to make sure they’re making smart decisions with that money or not right? Like, what is, what are people’s obligations in that regard? And then also, it’s really starting to have a trickle effect into what’s happening in the world of pro sports. So, if you look, the 17th draft pick in this year’s NFL draft by the Cleveland Browns, hasn’t signed his rookie contract, and you know, there’s, there’s some fine print in there about, you know, in the contracts. And this is sort of unprecedented, like nobody, like you don’t sign a contract. But the argument is also, like, this guy is a lot of money, and he doesn’t, he doesn’t, he could sit out for a year and then he could reenter the draft. So, it’s just very interesting. It’s got some interesting implications all the way around. So, I think there’s, there’s always a lot of conversation around, around the table about this. And I think even you know, former student athletes, you know, this house settlement is going to back pay some of them. So, like the last 10 years of student athletes might get, get some money, are going to be entitled to some money for how their name, image and likeness were used. But sort of beyond the 10 plus years those athletes aren’t. And I think some of the athletes have some very different feelings about this, whether it’s good and whether it’s bad. I think the other part of the conversation that some people don’t remember or consider is that, you know, these student athletes and scholarships have $1 value attached to them, so it’s not like five years ago student athletes weren’t getting paid. They weren’t getting money in their bank account. But you know, several $100,000 worth of an education. It’s certainly something that some people would say, well, the person sitting next to them in class is paying $50,000 a year, and you just got a $50,000 a year benefit because you don’t have to pay tuition.
MICHAEL DUNNE: Sure, sure. Looking at your institution, University of Oregon, obviously, it’s pretty easy to kind of look and say, okay, football reigns supreme. Men’s Basketball is probably second. Track and Field fits in there somewhere. Of course, you know? And then Women’s Basketball has been ascendant, but there are a lot of sports. There are a lot of scholarship athletes at the University of Oregon, I’m wondering, you know, I imagine that, you know, there have been athletes who’ve always felt like, well, you know, the football players and the team get gets everything, and we have to kind of settle for the scraps. Does this make it even more so? Because chances are very good, and for people who maybe don’t understand this. You know, we are talking about big money. I brought up the University of Texas earlier, Arch Manning, and you might know that last name at the University of Texas, he’s making $6.8 million in NIL deals. So, I’m just kind of wondering, from what you’ve seen, you know, does this make it more of a haves and have nots, inter college within the university. And then, of course, you know, Oregon’s a big-time program. It’s a lot bigger than the neighbor up the street, Oregon State University. Is there another have and have not within, you know, kind of different institutions?
LAUREN ANDERSON: I mean, yes and no. I mean, I think one of the layers of this is that state laws are different about how institutions can help their student athletes secure deals or not on a state-by-state basis, that’s even different. It makes it hard to have a level playing field nationally, with some of the state rules being different. I do think, you know, I don’t know exactly how Rob Mullins is doing things here at our athletic department, but I do know one thing, like here, compared to other schools, our athletic department is very concerned with making sure that everybody has a great experiences and great resources, and that there’s not a huge imbalance between the football program and the volleyball program and track and field. And everybody that does that, they work very hard to make sure that everybody is having a great experience and has access to great resources. And I know that’s not true at other universities. So, you know, as a Duck, I’m, I’m proud of that, and I’m proud of that for our student athletes. But that being said, there’s only so much money to go around. And you know, like baseball needs some, and track and field needs some. And you know, we’ll, we’ll see how that all goes. I think one part of this that has been interesting, I’d mentioned scholarships, like part of this house settlement, is that there used to be scholarship limits by sport, so there were only a certain number of dollars that each sport could get. Now this also complicates things, but now there are roster limits, but there aren’t limits on scholarship. So, let’s, let’s, let’s say University of Oregon has the funding and wanted to, they could give every one of our I think 500 plus student athletes a full ride. And maybe you’re right, and maybe Oregon state cannot. These are just examples of schools like they would have that opportunity, and that can be a real game changer. And when you get to some of the smaller, more niche sports, you know, it could be different. It’s also different when you look across the big 10 and you say, Ohio State has, I think they have 38 intercollegiate sports for that $20.5 million to go across. And the University of Oregon has 18, yeah, you know, so, so it’s very interesting. And I think, you know, again, I think I’m, I’m proud of the fact that the ducks are very supportive of all the athletes and all their sports. And, you know, my hope is always that all colleges are doing the same, particularly when it comes to women’s sports. Because I think the larger national conversation is people are worried about what’s going to happen with women’s sports, and are there going to be, you know, Title Nine issues, and are people going to, I think that’s the next wave that’s going to be coming with this money and how it’s distributed.
MICHAEL DUNNE: Yeah, although, I mean, obviously, and again, I’m going to bring up two individuals, but, certainly in the women’s game. I mean, obviously Caitlin Clark has made a lot of money on NIL, even when she was at the University of Iowa. And as I understand it, you know, I’m sure others have caught up now, but one of the biggest sorts of monetary winners of NIL is an LSU gymnast, Livy Dunn, who’s, who’s made a lot. I guess it does open up, especially for enterprising athletes, and perhaps with council, there can be a lot of money made, even if you aren’t the starting quarterback at the University of Alabama or Texas, right?
LAUREN ANDERSON: I mean, you can, but if you think about it, I mean, you’ve named just two women, just two exactly right of, like, the millions of women who play collegiate sports, and it’s, you know, arch Manning is, is one of a handful. It is like you’re less than 1% right. Like, if you think about in the football terms, 1% roughly, of college football players go on to play in the NFL with a career span of on average, like, slightly around three years. Like, 1% of those numbers get to play, like it is such a small number of people who are making that really big life changing money. And if you look across the NBA or the NFL or the NWSL, like pro sports, it’s also the same, like, the number of people who, players and athletes who are really achieving that cat is not catastrophic, but astronomical amount of money and endorsements, you know, like, like, a LeBron, right? Like, it’s so small, not everybody is making that money, sure. So, it’s really, it’s really a small percentage. And, you know, Livy Dunn has did something that, you know, she was sort of the first one, yep. And part of her, her appeal was not necessarily all as what she was doing as an athlete, but she had built herself into an influencer, and she had a base of people who followed her for any number of reasons. And then she attracted different brands, and then she grew, grew her following and her fan base. And, you know, one might argue that she’s no different than an actor.
MICHAEL DUNNE: Fascinating. It’s changed so fast already. It’s amazing how quickly it all happened. Lauren Anderson, thank you so much. She’s the director of the Warsaw Sports Business Center at the U of O, thank you again for your expertise and counsel on this.
LAUREN ANDERSON: Absolutely. Thanks for having me.
MICHAEL DUNNE: Now, let’s talk to Oregon State which isn’t in the same stratosphere of college sports as U of O, but still is working hard to make NIL work for them. Brent Blalock, who is the Executive Deputy athletic director for Oregon State University, thanks so much for coming on and talking with us.
BRENT BLAYLOCK: Yes, thanks for having me.
MICHAEL DUNNE: As it works at Oregon State University – how do you manage the name, image, likeness program with the student athletes who come to Oregon State University?
BRENT BLAYLOCK: Yeah, there’s several facets to it. The first and probably the most important, is to empower the student athletes to not only learn more about the opportunities that are out there, but also how to brand themselves, how to communicate with those that are out there about their interests and value that they could bring to potential partners. We want them to do this on their own, or at least be able to do this on their own. So, this is a lifelong skill that they’re taking with them. But the second part to that is also us identifying opportunities for them, using the partners that we have, our networks and others that are supporters of our program, to facilitate some of those opportunities coming to them as well. But in all, our goal for this is for student athletes to be able to take advantage of a unique opportunity and a unique value they have at this time in their life, and in turn, be able to provide that value to our partners and our community members.
MICHAEL DUNNE: Does NIL opportunities for athletes help you and your team recruit athletes to come play at Oregon State University?
BRENT BLAYLOCK: It does to some degree. You know, we, we will always identify and recruit those that are most interested in coming to Oregon State to be a student here, to be a student athlete here, but because of the competitive excellence that we try to provide across all of our programs, and really how we try to help them make that transition from high school into adulthood, and the personal development, the professional development, all the things that come with that. So we want to make sure that we’re always leading with that, and that we’re attracting those that want to be at Oregon State for all the great things that Oregon State has always stood for. But second to that, NIL L is becoming a bigger part of the recruiting process, just because, kind of what we referred to before, this is a unique time for them to maybe capitalize on some value and, more specifically, monetize some value that they may not have other points in their life when you’re you know, the coaches and stuff go out and recruit players To come to Oregon State University, to become student athletes on campus.
MICHAEL DUNNE: I imagine, you know, sitting in those living rooms, talking to parents, talking to athletes. I’m wondering, you know, is NIL climbing up those ranks in terms of, this is the school for me? Obviously, you know, whatever is best fit academically, what also is best fit in terms. Of playing ability, that sort of thing. I’m just wondering, you know, is NIL suddenly becoming a top five consideration for athletes in what you’ve been able to view thus far?
BRENT BLAYLOCK: I absolutely think nationally that it is growing, and it’s still, I mean, we just passed the four-year anniversary of it, so it started from zero, right? So, in a lot of ways, it could only go up. What I will say, specific to Oregon State, is, while we are absolutely proponents of name, image and likeness, it is not something that will lead the conversation in the living room. And quite honestly, we have many conversations with coaches where they say, hey, the parent kept going back to nil, or what’s the number? Or, you know, that was the first thing that they wanted to talk about. But before it was a discussion on team culture and playing time and areas of study, and the campus culture and learning about Corvallis and all those other things. So with the way we do things, NIL is really the icing. It shouldn’t be the cake. And for those that they want to make that the primary driver, there may be some that can be successful with that across the country, but I think what you’re going to find is those are the student athletes that may go to three schools in four years, or maybe have disruptive collegiate careers, because it is based on money and what I know is a lot of times when, when things get challenging, you know, whether that’s in a workout or in a game or whatever it may be, those that rise and then those that are best able to compete are those that are typically there for all the right reasons, but because when you’re getting Hit hard on a football field, you can’t really do a lot and look at your bank account to make you feel better, but you can look at your teammates that you care about and the coaches you believe in, and that can help you get to get you through those moments.
MICHAEL DUNNE: Brent Blalock, who is the Executive Deputy athletic director for Oregon State University, Brent, thank you so much for taking time to talk with us.
BRENT BLAYLOCK: Yeah, you’re quite welcome. I appreciated the time.
MICHAEL DUNNE: That’s the show for today. All episodes of Oregon on the record are available as a podcast at KLCC.org. Tomorrow, on the show, we are talking with a Bend Bulletin reporter about the fire season in Central Oregon, including impacts from drastic cuts to Forest Service and firefighting personnel. I’m Michael Dunn, and this has been Oregon On The Record from KLCC. Thanks for listening.
-
Health1 week ago
The Women Driving A New Era In U.S. Ski & Snowboard
-
High School Sports3 weeks ago
100 days to men's college basketball
-
Technology2 weeks ago
Ally Runs New Game Plan in WNBA All-Star Rookie Debut
-
NIL2 weeks ago
ESPN Announces 'dont wait run fast' by mgk as New College Football Anthem for 2025
-
College Sports3 weeks ago
BYU Basketball Adds Aleksej Kostic to 2025
-
College Sports2 weeks ago
City rows to sporting destination goal on boats of new complexes & old strengths
-
Sports2 weeks ago
Ntekpere honored as Second Team Academic All-American | APG State News
-
Health2 weeks ago
Trump administration investigates Oregon's transgender athlete policies
-
Rec Sports6 days ago
Swimming & Diving Comments on the Rules – 2025-26
-
Technology6 days ago
Amid Sports Chaos, ‘Known’ Data and Outcomes Help Agency Win