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Ohio State, Learfield announce Buckeye Sports Group for NIL

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COLUMBUS — Ohio State is quickly adapting to the new reality in college sports after Friday’s landmark House vs. NCAA settlement.

The Buckeyes athletic department and Learfield’s Ohio State Sports Properties announced the formation of the Buckeye Sports Group — BSG — on Monday. The athletic department is calling it “a ground-breaking initiative designed to support, streamline and enhance Name, Image, and Likeness (NIL) opportunities for Ohio State student-athletes. By creating a dedicated team of NIL leaders, this strategic partnership will empower Buckeye student-athletes to maximize their brand value while competing at the highest level.”

From the Ohio State release:

Ohio State and Learfield Impact, the company’s “industry-leading NIL services,” are fueled by dedicated on-campus leadership professionals that prioritize Buckeye student-athlete brand engagement and content driven campaigns. Additionally, BSG will have access to Learfield’s Compass NIL technology to facilitate deal transactions and gain insights into student-athlete interests that foster authentic brand connections.

Ohio State deputy athletic director Carey Hoyt said this in the release:

“Ohio State has always been a leader in college athletics, and this initiative is another step forward to build upon our strong NIL foundation,” said Carey Hoyt, Ohio State’s Deputy Director of Athletics. “By combining the power of our athletic brand with Learfield’s expansive network, we are creating an innovative, full-service approach to NIL that directly benefits our student-athletes.”

Starting July 1, schools will be able to directly pay players for their name, image and likeness thanks to the House vs. NCAA settlement, marking a massive shift to the collegiate athletics model that has been in place for more than 100 years. A major piece of the settlement is the implementation of a “Fair Market Evaluation” process, and a “range of compensation” designed to establish standardized benchmarks for NIL deals across sports and institutions.

According to the release, “Buckeye Sports Group will serve as a centralized hub for NIL brand deal facilitation, corporate partnerships, student-athlete storytelling and NIL support.”

More on the new Ohio State BSG, from the release

This is from the Ohio State athletics release

The Buckeye Sports Group will support Ohio State’s student-athletes with comprehensive efforts within three key areas: deal facilitation and management, content creation and storytelling, and support services. 

  • NIL Deal Facilitation & Management
  • Negotiating and securing brand partnerships locally, regionally, and nationally for student-athletes.
  • Overseeing contract preparation and fair market value assessments.
  • Utilizing analytics to track NIL performance and return on investment.
  • Content Creation & Student-Athlete Storytelling, powered by Learfield Studios

– Creating athlete-driven digital content, including social media campaigns, video series and podcasts.

– Leveraging Learfield’s Fanbase data and digital expertise to optimize distribution across social media and digital channels.

– Providing marketing resources for brand collaborations to maximize results, including the use of Ohio State marks, logos and access to campus facilities.

  • Athlete Support & Services

– Providing financial literacy and tax support through partnerships with industry experts.

– Offering branding and social media growth training to help athletes build their personal brands.

– Connecting student-athletes with brand partners to provide business experience, micro-internships and build professional networking relationships with companies.

A Unified Approach to NIL

In a move to streamline and optimize NIL operations, Buckeye Sports Group will also work to consolidate existing NIL collectives under a single marketing team. This unified structure will provide student-athletes with seamless access to opportunities while competing for the Buckeyes. The founding members of THE Foundation and The 1870 Society will remain engaged and serve in an advisory capacity to the new Buckeye Sports Group. Additionally, re-occurring donations and subscriptions made to The Foundation will continue to play a vital role in supporting Ohio State Athletics.

“We’re incredibly thankful for everything our NIL collective’s leadership, businesses and donors have done to support our student-athletes,” Ross Bjork, Senior Vice President and Wolfe Foundation-Eugene Smith Endowed Athletics Director, said. “Their commitment has helped shape the landscape in powerful ways. As we move forward with a more unified approach, we’re excited to combine efforts and further strengthen the NIL success of our student-athletes.”

Impact & Vision

Through this partnership, Ohio State Athletics and Learfield are setting a new standard for NIL excellence. The initiative aims to:

  • Maximize student-athlete earning potential;
  • Strengthen Ohio State’s brand value through strategic partnerships; and
  • Create a sustainable, best-in-class NIL ecosystem that benefits athletes, brands, and the university.

“As we enter a new era for college athletics, we’re excited to build on our past successes and create even more meaningful NIL opportunities for Ohio State student-athletes,” said Todd Knisley, Vice President & General Manager of Learfield’s Ohio State Sports Properties. “Buckeyes have excelled both on and off the field, and we’re committed to amplifying that momentum. We also recognize the unique potential of our footprint in Columbus, one of the fastest-growing metro markets, for impactful deal-making. With the strength of Buckeye Nation behind us, we’re able to unlock incremental opportunities for partnerships on a local, regional, and national scale.”

BSG will fuel Ohio State’s NIL dealmaking success and build upon the momentum of over 500 NIL brand partnerships featuring Buckeye student-athletes across all 36 sports. Buckeye student-athletes have already collaborated with prominent brand partners such as Beats by Dre, Chipotle, Right Rug, Weber Grills, Element Electronics and more.

“We are committed to making Ohio State the premier destination for NIL success,” Hoyt added. “With Buckeye Sports Group, we’re building a model that will serve as the new standard for college athletics.”



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Kyle Whittingham releases first public statement after Michigan hire

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Late Friday night, Michigan made it official. Kyle Whittingham will take over as the next Wolverines head coach, and he released his first public statement.

News broke earlier Friday that Whittingham would replace Sherrone Moore as Michigan head coach. He previously announced his plans to step down as Utah head coach after a decorated run, becoming the winningest coach in program history. Michigan confirmed he is signing a five-year contract.

In Friday’s announcement, Whittingham and athletics director Warde Manuel released statements. Whittingham pointed to the tradition in Ann Arbor and high standard as he takes over the program.

“We are honored to lead the outstanding student-athletes, coaches, and staff who represent Michigan Football each day,” Whittingham said in a statement. “Michigan is synonymous with tradition and excellence – both on the field and beyond – and our entire program is committed to upholding those values while striving for greatness together.

“My family and I are thrilled to join the University of Michigan community, and we look forward to helping our players grow, develop, and reach their highest potential – on the gridiron, in the classroom, and as leaders. It’s a privilege to be part of something that inspires pride in every Wolverine fan. Go Blue!”

Whittingham replaced Urban Meyer as Utah head coach in 2005 and amassed a 177-88 overall record at the helm – the most wins in Utes history. He initially joined the program in 1994, starting out as defensive line coach ad becoming the Utes’ defensive coordinator in 1995. When Meyer left for Florida in 2005, Whittingham took over as head coach.

Although he announced he’d step down as Utah coach, Whittingham made it clear he wasn’t necessarily done coaching. Now, he’ll prepare to head to Ann Arbor and take over a Michigan team which underwent a major shakeup this month.

“Kyle Whittingham is a well-respected and highly successful head coach who is widely recognized as a leader of exceptional character and principled leadership,” Manuel said in a statement. “Throughout our search, he consistently demonstrated the qualities we value at Michigan: vision, resilience, and the ability to build and sustain championship-caliber teams.

“Kyle brings not only a proven track record of success, but also a commitment to creating a program rooted in toughness, physicality, discipline and respect – where student-athletes and coaches represent the university with distinction both on and off the field. We are excited to welcome Kyle to the University of Michigan family as he takes the helm of our football program.”



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Why does Snoop Dogg have his own college football bowl game? What to know

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Dec. 27, 2025, 6:01 a.m. ET



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Tom Izzo reacts to James Nnaji eligibility decision: ‘Shame on the NCAA’

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On Christmas Eve, On3’s Joe Tipton reported James Nnaji committed to Baylor after receiving four years of eligibility. Nnaji was the No. 31 overall pick in the 2023 NBA Draft, though he never signed an NBA contract, and will play the second half of this season.

The reaction was swift, including a post on social media from UConn coach Dan Hurley. Saturday afternoon, Michigan State coach Tom Izzo weighed in on the situation.

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Izzo admitted he didn’t know all the details and reached out to “good friend” and Baylor head coach Scott Drew for more information. But he raised multiple questions about the impact of the Nnaji eligibility decision, even asking what would stop him from asking Miles Bridges – or other even Magic Johnson and Gary Harris – if they wanted to return to East Lansing.

“I asked Coen [Carr], would you be okay if I went and got Miles and brought him back? … You laugh, but that’s what we’re doing,” Izzo said. “Somebody’s sitting. Somebody’s not playing. I just don’t think that’s fair for the players. Some of them work their butt off to get to this position and maybe things didn’t go right. I’m a little surprised. I’ve got a call in to Scott. I’m anxious to see what he tells me. … But what I’m hearing and now, we’re taking guys that were drafted in the NBA and everything. I said it to you a month and a half ago, ‘Come on, Magic and Gary. Let’s go, baby. Let’s do it.’ Why not?

“If that’s what we’re going to, shame on the NCAA. Shame on the coaches, too. But shame on the NCAA because coaches are going to do what they’ve got to do, I guess. But the NCAA’s the one. Those people on those committees that are making those decisions to allow something so ridiculous and not think of the kid. Everybody talks about me thinking of my program or selfish. No. Get that straight, for all of you. I’m thinking of what is best for my son if he was in that position, and I just don’t agree with it.”

Of course, Izzo made it clear he was not planning to ask Bridges if he’d come back to school. He said his point was more about his concern with the situation.

“Sooner or later, it’s gonna get me,” Izzo said. “Not that I’m gonna be too stubborn not to ever do anything, but I’m not going and recruiting Miles. I love Miles. Would love to have him play. But what is wrong with that statement? ‘Go and replace Coen.’”

Tom Izzo: ‘I’m not going to fight city hall’

James Nnaji played professional basketball in Europe before going No. 31 in the 2023 NBA Draft when the Detroit Pistons selected him. While he did not sign a standard NBA contract, his draft rights were traded twice, most recently in the trade that sent Karl-Anthony Towns to the New York Knicks. Nnaji also played in the NBA Summer League with the Knicks.

Amid the fallout from the NCAA’s decision, Nnaji’s name also came up in an ongoing eligibility lawsuit. Attorneys for Vanderbilt quarterback Diego Pavia and others cited it in a filing Friday. Pavia and other plaintiffs are challenging the NCAA’s junior college rules.

Tom Izzo also said he spoke with an unnamed coach who agreed with him. But Izzo also further called out the NCAA and president Charlie Baker about the state of the landscape.

“I was told by a very famous, good, great coach yesterday in a text that said, ‘I believe in everything you’re saying. Just don’t let it ruin your year. Why fight city hall?’ I’m not going to fight city hall – I’m just not going to stick up for it, either,” Izzo said.

“I’m not going to tell you that [as] a guy that worked for the NCAA for 20 years on every committee known to man. I’m not going to tell you that this president, to me, is doing anything but running from leadership and is making decisions that are against them. I’d like to poll 360 of the coaches and see how many are in favor of what’s going on.”



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College Football Playoff team loses running back to transfer portal

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A running back with proven production is set to enter the college football transfer portal with just one year of NCAA eligibility remaining in his career.

James Madison running back Ayo Adeyi is preparing to enter the transfer portal in search of what will be a third school to play for in 2026, according to ESPN.

What he’s done on the field

Adeyi was limited to just 120 rushing yards on 24 carries for the Dukes as they made their first College Football Playoff appearance this past season, but the tailback has a history of solid output when he was initially at North Texas.

In total, Adeyi has 2,480 career rushing yards and 17 touchdowns while averaging 6.5 yards per carry over the last five collegiate seasons, mostly with the Mean Green.

He ran for 6 touchdowns on 496 yards in his initial season there before improving his per yard average to 7.2 yards the following season with 4 touchdowns and 807 total yards.

Adeyi had his best season to date in 2023, when he carried 143 times for 1,017 yards and scored 6 touchdowns while averaging 7.1 yards per attempt.

How the college football transfer portal works

College football’s transfer portal officially opens on Jan. 2, but that hasn’t stopped a flurry of players from entering their names for consideration at a new school right now.

The new 15-day transfer portal window from Jan. 2-16 and the elimination of the spring transfer period has condensed the timeline for players and programs to make their moves.

The NCAA Transfer Portal is a private database that includes the names of student-athletes in every sport at the Division I, II, and III levels. The full list of names is not available to the public.

A player can enter their name into the transfer portal through their school’s compliance office.

Once a player gives written notification of their intent to transfer, the office puts the player’s name into the database, and they officially become a transfer.

The compliance office has 48 hours to comply with the player’s request and NCAA rules forbid anyone from refusing that request.

The database includes the player’s name, contact information, info on whether the player was on scholarship, and if he is a graduate student.

Once a player’s name appears in the transfer portal database, other schools are free to contact the player, who can change his mind at any point in the process and withdraw from the transfer portal.

Notably, once a player enters the portal, his school no longer has to honor the athletic scholarship it gave him.

And if that player decides to leave the portal and return to his original school, the school doesn’t have to give him another scholarship.

(ESPN)

More college football from SI: Top 25 Rankings | Schedule | Teams

Follow College Football HQ: Bookmark | Rankings | Picks



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CFB Betting Report: Action on Standalone Playoff Games Reaching NFL Heights

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NFL betting usually rules the roost on the American sports wagering landscape. 

But College Football Playoff quarterfinal odds are giving the mighty shield a run for its money at the moment — particularly in the Miami vs. Ohio State Cotton Bowl matchup, which kicks off the quarterfinals on Dec. 31, and the Alabama vs. Indiana Rose Bowl showdown on Jan. 1.

“These standalone College Football Playoff games really rival the NFL games,” Caesars Sports vice president of trading Craig Mucklow said.

Mucklow serves up his insights on College Football Playoff quarterfinal odds for all four matchups.

This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX Sports may be compensated. Read more about Sports Betting on FOX Sports.

Bettors Backing Buckeyes

Ohio State is 12-1 straight up (SU), though that lone loss came in its last outing. The Buckeyes were 3.5-point favorites vs. Indiana in the Big Ten Championship Game and fell short 13-10.

Still, with a 10-2-1 mark against the spread (ATS), Ohio State has been one of the best bets all season in college football. Only Texas Tech (11-2 ATS) is better at covering the number.

So it shouldn’t come as a surprise that the public betting masses are all over No. 2 Ohio State vs. No. 10 Miami (11-2 SU/8-5 ATS) in the Cotton Bowl, for a 7:30 p.m. ET New Year’s Eve kickoff.

“Ohio State is a bigger loser for us on the spread than any of the NFL Week 17 games. And there’s still [five days] of betting to come,” Mucklow said.

After Miami’s 10-3 first-round win at No. 7 Texas A&M, Caesars Sports opened the Buckeyes as 7.5-point favorites. That number sprinted to Buckeyes -10, with early bettors eager to pile on Ohio State.

The Hurricanes actually saw sharp action at +10, so Caesars adjusted Monday to Ohio State -9.5.

Backing Off ‘Bama

No. 9 Alabama (11-3 SU/8-5-1 ATS) has the SEC pedigree, which is usually attractive to the betting masses. But No. 1 Indiana (13-0 SU/8-5 ATS) has been an offensive juggernaut much of the season, and bettors like to back a good offense.

And even though the Hoosiers didn’t put up points in their last outing, they did beat defending national champion Ohio State in the Big Ten title game. That carries some weight, as well, for a 4 p.m. ET Rose Bowl clash on New Year’s Day.

Indiana opened as a 6-point favorite and moved out to -7 in short order. Mucklow said sharp action on Alabama +7 led Caesars to lower Indiana to -6.5. But a continuing flood of Indiana action from the masses moved the Hoosiers up to -7 again.

“Bettors are all over Indiana big time. That’s bigger than our Ohio State decision,” Mucklow said. “I hate to say it, but we’re Alabama fans by a good distance.”

That said, Mucklow noted Caesars has one angle working in its favor.

“Indiana has not really been in this position before. Alabama has been there, done that,” he said.

Short Spread

Oddsmakers believe No. 5 Oregon vs. No. 4 Texas Tech is the most competitive matchup in CFP quarterfinal odds. The Ducks opened as 1.5-point favorites and are up to -2 vs. the Red Raiders, for a noon ET New Year’s Day start in the Orange Bowl.

Oregon (12-1 SU/9-4 ATS) already has a CFP game under its belt, coasting past No. 12 James Madison 51-34. But the Ducks fell short of covering as huge 20.5-point home favorites.

As noted above, Texas Tech (12-1 SU/11-2 ATS) is the best spread-covering team in the nation this season. The Red Raiders have been resting since a 34-7 rout of BYU as 12.5-point favorites in the Big 12 Championship Game on Dec. 6.

Bettors are leaning toward the Ducks, as of Friday afternoon.

“Oregon is a small loser for us, nothing drastic. There’s not much of a difference between these two teams,” Mucklow said. “I think this game will see two-way action. It’s only a 2-point spread.”

Sweet Rematch

One matchup in College Football Playoff quarterfinal odds is actually a rematch from the regular season. In Week 8, Ole Miss and Georgia played a thriller in Athens, Ga.

Ole Miss — then under Lane Kiffin, who has since left for LSU — led 35-26 late in the third quarter. But Georgia did the rest of the scoring in a 43-35 victory, barely covering as a 7-point home favorite.

Now, No. 3 Georgia (12-1 SU/6-7 ATS) and No. 6 Ole Miss (12-1 SU/8-5 ATS) meet on a neutral field at the Sugar Bowl. The spread is similar to the first meeting, with the Bulldogs opening -6 and now up to -6.5 for this 8 p.m. ET kickoff on New Year’s Day.

“All the money is for Georgia, which doesn’t surprise me,” Mucklow said. “You’ve given Kirby Smart three weeks to prepare for this game.”

Money Talks

Mucklow also ran through ranking the four CFP quarterfinals based on the amount of money each game is seeing so far.

“Alabama-Indiana is No. 1 by a distance. Then it’s Miami-Ohio State,” Mucklow said. “Then there’s a pretty significant gap to Ole Miss-Georgia, and another big gap to Oregon-Texas Tech. That’s the least popular of the four, by a distance.”

Patrick Everson is a sports betting analyst for FOX Sports and senior reporter for VegasInsider.com. He is a distinguished journalist in the national sports betting space. He’s based in Las Vegas, where he enjoys golfing in 110-degree heat. Follow him on X: @PatrickE_Vegas.

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Previewing the quarterfinal round of the College Football Playoff

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Dec. 27, 2025, 3:06 p.m. CT

The College Football Playoff has reached the quarterfinal round, after a mixed bag of first round matchups have landed us with eight teams remaining that can still win the national title. With less than a week left in the non-CFP bowl season, and the playoff ramping up, it’s time to take a look at all four second round matchups.

New Year’s Eve and New Year’s Day will be the showcase for each of the quarterfinal games, and four iconic bowl games will be in the spotlight, determining who makes it to the semifinal round the following week. While our primary focus will be on the roster churn for the Oklahoma Sooners in the transfer portal and the players heading off to the pros, there’s no denying that there should be some great football to watch as the calendar turns to 2026.





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