Oregon star freshman Dakorien Moore has inked an NIL deal with Red Bull. He announced the news via Instagram.

Moore is just the latest college sports star to sign an NIL deal with the iconic drink brand. He now joins BYU men’s basketball’s AJ Dybantsa, South Carolina women’s basketball’s MiLaysia Fulwiley, Notre Dame women’s basketball’s Hannah Hidalgo, Texas football’s Arch Manning, and Ohio State football’s Jeremiah Smith as the latest Red Bull athlete.

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In his first season of collegiate football, Moore has hauled in 28 receptions for 443 yards and three touchdowns. Heading into Oregon‘s second consecutive College Football Playoff appearance, Moore is the Ducks’ third leading receiver. He, however, missed the final four games of the season with what is believed to be a knee injury. His status for the CFP is currently unknown.

Dakorien Moore would be huge boost to Oregon’s National Championship hopes

Moore, alongside teammate cornerback Brandon Finney Jr., was named an On3 True Freshman All-American. Due to his strong performance as a freshman, Moore has racked up the NIL deals this season. It was announced in Oct. 21 that he and his quarterback, Dante Moore, had signed a deal with Nike.

“Dakorien Moore was one of the most explosive and dangerous true freshmen in the country on a per-game basis, showcasing the elite speed and high-end ball skills that made him a Five-Star Plus+ prospect and the No. 1 wide receiver in the 2025 class,” Rivals‘ Charles Power wrote in his On3 True Freshman All-American selections. “The Duncanville (Texas) High product gave Oregon an instant vertical threat and quickly became a focal point of the Ducks’ offense, finishing the regular season with 28 receptions for 443 yards and three touchdowns, along with 49 rushing yards and another score.”

“Moore was Oregon’s leading receiver before sustaining a knee injury in practice that sidelined him for the final four games of the regular season. The injury was not considered season-ending, leaving open the possibility of a return for the Ducks in the College Football Playoff. The electric freshman was one of several standout newcomers on Oregon’s offense, joining running backs Jordon Davison and Dierre Hill as impact freshmen.”

No. 5 seed Oregon will face off against No. 12 seed James Madison in the First Round of the College Football Playoff on Dec. 20. The game is slated for a 7:30 p.m. ET kick on TNT, TruTV and HBO Max.

Betting on bowl games is a unique animal and has always required different tools than those used for the regular season. However, college football’s landscape has changed, and its recent evolution is forcing bettors and bookmakers to adjust on the fly and develop new skills.

The current state of the sport, which includes the transfer portal, NIL and a nonstop coaching carousel, significantly impacts programs in December, disrupting the football calendar and complicating the entire bowl season. In turn, that domino effect jolts the betting market.

“Bowl game handicapping is certainly a different exercise today than it was 10 years ago,” professional bettor Paul Stone told The Athletic. “Previously, my bowl process primarily focused on motivational edges, current form, strength of schedule and some of the typical metrics. Today, it’s not so much about getting the best number but rather the best information.”

Nowadays, each bowl season seems to produce unprecedented situations. With Lane Kiffin headed to LSU, Ole Miss enters the playoff without its head coach, but Kiffin’s assistants are allowed to coach the Rebels until their postseason ends.

Elsewhere, Michigan fired Sherrone Moore this week for what the school labeled “an inappropriate relationship with a staff member.” The Wolverines named associate head coach Biff Poggi as the interim coach for the Citrus Bowl on New Year’s Eve against Texas.

As the Moore news surfaced on Wednesday, the Longhorns went from a 5.5-point favorite to a 6.5-point favorite. All sportsbooks basically reacted in unison, given that the news seemingly came out of nowhere. However, kernels of information that fly under the radar are where experienced bettors find opportunity.

“Chances are someone has news before you,” Thomas Gable, Borgata director of race and sports, said in explaining why respected bettors can cause drastic shifts in the odds. “With the opt-outs and coaching changes, it’s definitely more challenging now to book these bowl games, and the line movement is much greater than before.”

The transfer timeline has a clear window. However, teams often withhold certain information regarding injuries or opt-outs. If their opponent game-plans for specific players who end up skipping the bowl game, the competitive advantage could shift.

“You read as much as possible to try to get ahead of information leaks and line moves to get the best of the number — and this is when you are betting the numbers and not necessarily the teams,” veteran Las Vegas handicapper and VSiN betting analyst Matt Youmans said. “It’s almost uncharted territory, so proceed with caution.”

Kiffin’s departure from a playoff team is not a complete outlier. Fellow CFP participants Tulane (Jon Sumrall) and James Madison (Bob Chesney) have seen their coaches agree to take head coaching positions at Florida and UCLA, respectively. However, unlike Kiffin, they will remain with their teams until they are eliminated.

“Kiffin is more than just the offense. He is the identity of their program, and I think that will ultimately become an issue,” professional bettor Jay Romano said, adding that he expects the Rebels to win only their playoff opener against Tulane on Dec. 20. “I don’t downgrade [either of Tulane or James Madison] much for the coaching change. History has shown that the Group of Five teams are more built to sustain things, and their morale should be intact.”

Aside from those unique coaching situations, bettors haven’t had to wonder about player motivation or opt-outs in the playoffs (not yet, at least). However, it’s a much more uncertain situation with the non-playoff bowl games, which can create reluctance.

“Obviously, a sportsbook would want all the recreational money you can get on a bowl game, but that just isn’t the reality anymore for some of these games,” Gable said.

While those giant unknowns may understandably intimidate casual bettors, experienced ones see fiscal opportunity in new spaces. They understand the variables facing them also face their competitors, which can occasionally cause double-digit line movements.

One instance of this that comes to mind was a notable line move last year at the Holiday Bowl. Syracuse opened as a 7.5-point favorite, but that spread moved as high as 20 points when news of Washington State departures surfaced. Quarterback John Mateer was among 20+ players who entered the transfer portal. Plus, the Cougars were also without head coach Jake Dickert, both coordinators and the quarterbacks and running backs coaches.

Syracuse won by 17 points (52-35), so bettors who timed their wagers properly were rewarded.

“Chaos and unpredictability are usually better for the bookmakers, but that can go both ways. I always believe the best handicappers find ways to pick more winners no matter the circumstances,” Youmans said.

Said Stone: “While the hours have become even longer, I believe the bowls present a solid betting opportunity for the hard-working handicapper. You can still beat the bowls, if you’re willing to put in the time and effort.”

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It’s a situation that doesn’t seem to be going anywhere soon, with an extension between the brand and one of the SEC’s most powerful athletic programs. But even for Nike, keeping up in the modern era requires some new techniques.

New Blue Ribbon Elite NIL program

Nike announced the inception of tis Blue Ribbon Elite NIL program. Similar programs have been established at schools like Tennessee and Penn State with adidas. While the details are somewhat scant, the ideas of the program are that the brand will essentially function as a middleman to connect athletes with endorsement opportunities.

Nike extends relationship with LSU

LSU is the program with which Nike has extended its relationship. The new contract will keep the Tigers and the brand aligned through 2036. Nike has long been affiliated with LSU and the University’s all-around athletic excellence has probably done nothing to weaken that relationship.

Tiger Football and the Blue Ribbon Elite Deal

With LSU football preparing for the Texas Bowl against Houston and new head coach Lane Kiffin moving into the program, a pair of football players are part of LSU’s 10-athlete class that brings the Blue Ribbon Elite program into existence. Trey’Dez Green and DJ Pickett are signees of the Blue Ribbon Elite program.

Green is a 6’7″ tight end who has caught 29 passes for 353 yards and five touchdowns this season. The sophomore will have at least one more season of college eligibility before he can potentially enter the NFL Draft. Pickett is a 6’5″ freshman cornerback who has 30 tackles and three interceptions on the season.

LSU’s Broad-Ranged NIL Deal

LSU’s Blue Ribbon Elite signees also include a gymnast, two baseball players, two softball players, a volleyball player, and one men’s and one women’s basketball player. While Nike boasts a total roster of nearly 50 collegiate athletes, the new program is a point of pride for the brand.

“LSU has always been at the forefront of NIL strategy, and as the launchpad for Nike Blue Ribbon Elite, we look forward to working with Nike to offer our student-athletes unrivaled opportunities to capitalize on their brands,” said Tigers athletic director Verge Ausberry.

Bill Clark built UAB into a winner, leading the Blazers to 49 wins and five straight bowl appearances following the revival of the football program in 2017. That’s the level of success UAB is trying to return to after failing to win more than four games in each of the past three seasons.

Following a forgettable three-year stint under Trent Dilfer, UAB is now turning to Alex Mortensen to lead the program back to its previous winning ways. But is that possible in college football’s new NIL landscape?

While Clark rose UAB from the ashes, he did so before the days of players earning money through shared revenue and name, image and likeness deals. It’s no secret that UAB’s funding is a fraction of what college football’s elite programs receive. But can the Blazers still build their program back into a winner with their current resources?

“The short answer is yes, we can,” Mortensen said when asked if he can win at UAB during a Thursday appearance on WBRC’s Good Day Alabama.

Mortensen listed recruiting as UAB’s biggest advantage, pointing out the strong five-hour radius of talent the Blazers have at their disposal. Before coming to UAB, Mortensen spent nine seasons working as an assistant on Nick Saban’s talent-laden Alabama teams. On the opposite side of the spectrum, he began his coaching career overseeing quarterbacks at New Mexico Highlands, where he was faced with a dearth of local prospects.

“No offense to the state of New Mexico. I coached New Mexico for a year, not a densely populated area,” Mortensen said. “Here we got a lot of people. We got really good football in this area. So I think we can recruit to the school in the area. That helps tremendously. So that’s an advantage that we really wanted to tap into. That’s something we did at Alabama, too.”

Alabama’s football program has a backing that dwarfs the one Mortensen will receive at UAB. However, UAB’s administration has expressed a willingness to extend more resources to the Blazers moving forward.

“I can just tell you that the institution, the administration, the university, they want to make a commitment to help as much as they can, to adapt in this era,” Mortensen said. “And then also you have people in the community that want to donate to our Excellence Fund and help that grow so we can, we can go compete.”

During a private interview with local reporters last week, UAB Director of Athletics Mark Ingram called the administration’s increased monetary commitment “significant” without providing exact figures.

“Well, first of all, having more is always appreciated, and the increase that [UAB president] Dr. [Ray] Watts and I have talked about is really important in a couple of ways,” Ingram said during the interview. “One, the amount of money is significant. And two, it’s him clearly understanding this new unusual challenge that everybody has to deal with. I appreciate his acknowledgement of that challenge. We’ve talked about it probably every year that I’ve been here. How do we compare to everybody else and how does that look and what can we do? Community guys want to participate and so you’re trying to do that. He certainly recognizes the value and what the institution can do as it’s able.”

Mortensen’s first step in rebuilding UAB’s program will be to retain as many of his top players as possible. The Blazers have already seen several key players announce their intention to enter the transfer portal.

UAB players are currently in the midst of a 15-day transfer window that opened up Wednesday, five days after the Blazers officially promoted Mortensen. The NCAA portal will open up for all players from Jan. 2-16.

“I think it’s really important to have really good relationships with your own players,” Mortensen said during his television interview. “You know, it’s always been important, but it’s maybe more important than ever, because you have to recruit them to retain them. And then you also have to be mindful of they have someone else in their ear now. There are agents out there that are going to be talking to them, and they’re going to try to convince them that your coach doesn’t have your best interests at heart and tehy only want you here for our own purposes.

“So there it’s it’s different. It is really different. And so there are some challenges there, and and we do have to recognize that you’re gonna probably get your heart broken some, but what we obviously want to retain as many of our players as we can.”

Despite facing a challenging next few weeks, Mortensen isn’t making any excuses as he looks to resurrect the Blazers in his first season.

“There’s an old saying, ‘Adapt or die,’” Mortensen said. “So we can complain about it and be frustrated, or we can say, let’s figure out how to compete in this new era. And you know, UAB, I have a lot of respect for the stretches of success we’ve had here. But at the same time, we got to recognize that to compete, it can’t just be copy and paste. We have to find how to compete in this new era, and I’m confident we will.”

The Indiana Hoosiers, at this point, have won their Super Bowl by taking down Ohio State in the Big Ten title game, but the Buckeyes know that while a Big Ten title was a goal, there is a bigger game ahead. While the Buckeyes would have loved to win the Big Ten Championship, a National Championship win is the ultimate goal.

Since beating the Buckeyes, Indiana has certainly taken every opportunity to rub the win in Ohio State’s face, including making shirts and selling them for NIL money. After the win, quarterback Fernando Mendoza uttered the phrase ‘flippin’ champs,’ and when Curt Cignetti spoke to the Hoosier faithful for the first time after being hired, he also had a memorable quote.

“Purdue sucks,” Cignetti said. “But so do Michigan and Ohio State.”

While Ohio State fans will agree with the Michigan part, the fact that they are now selling shirts with those quotes on them just seems like a pathetic attempt to troll Ohio State.

Ohio State knows a bigger game is ahead of them

As stated earlier, of course, Ohio State would have wanted to win the Big Ten Championship, but sometimes suffering a loss can help teams go forward. Last season, while the Buckeyes never wanted to lose to Michigan, that loss helped fuel the team in the College Football Playoff and to a National Championship win.

Indiana is riding high right now, but they now have to bring themselves back down to Earth and get ready for the CFP. Last season, all of the one-seed teams lost in their first matchups after the bye, and some of those could very well happen again this season.

Ohio State knows that it needs to be in the right mindset going into the CFP with a target on its back as the reigning champions. A loss can put things into perspective for teams and show what needs to be worked on.