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O’Reilly Auto Parts to Assume Title Sponsorship of NASCAR’s Secondary Series

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DAYTONA BEACH, Fla. (August 18, 2025) — In an evolution of O’Reilly Auto Parts’ long-standing relationships throughout the sport, NASCAR and O’Reilly Auto Parts today announced a multiyear partnership – one that will make the leader in the automotive replacement parts industry the title sponsor of what is now known as the NASCAR Xfinity Series.

This landmark partnership aligns two American-born powerhouses, each with a rich legacy of fueling performance and passion from the grassroots up.

The multi-dimensional sponsorship also includes promotional opportunities and brand integrations in partnership with The CW Network, the exclusive broadcast home of the NASCAR O’Reilly Auto Parts Series.

The NASCAR O’Reilly Auto Parts Series will officially debut on January 1, 2026, ushering in a bold new chapter for the series crowded with NASCAR’s future stars.

The agreement marks the fourth entitlement sponsorship in the series’ history, following a dynamic 11-year tenure with Xfinity that elevated the series to new heights with unprecedented fan engagement, innovation, and exposure. The series’ history also includes a seven-year run with Nationwide Insurance and a foundational relationship with Anheuser-Busch, still a current NASCAR partner at the Premier level.

“Like the great sport of NASCAR, O’Reilly Auto Parts was born in America and built on the hard work and drive of passionate people,” said NASCAR President Steve O’Donnell. “This new partnership allows us to continue to fuel that passion for the next generation of NASCAR’s stars and fans while celebrating the journey we’ve been on together for decades.”

Founded in Springfield, Missouri in 1957, O’Reilly Auto Parts has grown from a single store to an automotive parts icon with over 6,400 locations across 48 states, Puerto Rico, Mexico, and Canada.

The company’s more than 92,800 dedicated team members are committed to excellent customer service, backed by a robust network of 31 distribution centers.

While the title sponsorship may be new, O’Reilly Auto Parts’ involvement in NASCAR is anything but. The company has long supported the sport through race sponsorships across multiple series. From the O’Reilly Auto Parts 253 at the DAYTONA Road Course in 2021, to title sponsorships at Texas Motor Speedway, and the CRAFTSMAN Truck Series’ O’Reilly Auto Parts 150 at Mid-Ohio in 2022, the brand has maintained a deep connection with fans and drivers alike.

“Our company is rooted in the same values that define NASCAR—teamwork, enthusiasm, and dedication,” said O’Reilly Auto Parts President Brent Kirby. “You’ll see those in action when our customers walk through our doors. We know they need fast service, and Team O’Reilly will get them the parts they need quickly, with excellent customer service. We welcome all fans to stop by our stores and see how our team can help keep them running.”

The NASCAR O’Reilly Auto Parts Series will be available exclusively to race fans across the country on The CW. In its first year on the broadcast network, the series is seeing impressive year-over-year viewership growth, currently up +17% in Total Viewers compared to last season and pacing to be the most watched series since 2018. The series is currently averaging 1.1 million total viewers, with 19 out of 23 races drawing over one million total viewers.

“The success of NASCAR on The CW has shown that millions of fans will consistently tune in for these adrenaline-fueled races every week,” said Brad Schwartz, President, The CW Network.

“This exciting new partnership with O’Reilly Auto Parts gives us the opportunity to expand that reach even further by tapping into our mutually strong presence in local communities nationwide and continuing to grow our passionate audience in the years to come.”

“Partnering with NASCAR and The CW at this level enables us to further deepen our connection to one of the most loyal fanbases in all of sports,” said Hugo Sanchez, O’Reilly Auto Parts vice president of Advertising and Marketing. “This agreement builds on our long-term involvement in NASCAR and our dedication to the fans who love cars as much as we do.”



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Motorsports

Winston & Strawn Secures Landmark Settlement for 23XI Racing and Front Row Motorsports in NASCAR Antitrust Trial

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Winston & Strawn secured a transformative settlement on behalf of 23XI Racing and Front Row Motorsports in their high-profile antitrust litigation against NASCAR. Reached mid-trial in the U.S. District Court for the Western District of North Carolina, the agreement delivers long-term structural stability for all NASCAR Cup Series teams and creates the conditions for meaningful competitive and commercial growth across the sport.

Announced jointly by the parties, the resolution affirms a “fair and equitable framework for long-term participation in America’s premier motorsport,” ensuring a unified focus on advancing stock car racing for teams, partners, stakeholders, and—most importantly—fans. As part of the settlement, NASCAR will issue amendments to existing charter agreements incorporating updated terms, including a mutually agreed-upon form of “evergreen” charters.

In court, Winston partner Jeffrey Kessler told Judge Kenneth Bell that the parties had “positively settled this matter in a way that will benefit the industry going forward.”

Following the announcement in court, Jeffrey emphasized the broader significance of the resolution: “We believe it’s a settlement that’s going to grow this sport… and be great for the teams and for NASCAR, but most importantly for the fans. This was never about just 23XI or Front Row—it was about trying to do something that was great for everyone. And as part of this deal, we are going to have evergreen charters that will be available forever.”

The settlement follows eight days of testimony from team owners, NASCAR executives, and industry leaders, and restores the 23XI and Front Row charters for the 2026 season. It also reinforces the parties’ shared commitment to delivering world-class racing, enhanced sponsorship and partner activation opportunities, and sustainable growth for future generations.

The settlement was covered by the following media outlets:

  • “NASCAR settles federal antitrust case filed by 2 teams,” ESPN
  • “NASCAR, 23XI and Front Row Reach Settlement Ending Antitrust Trial,” Sports Business Journal
  • “NASCAR settles federal antitrust case, gives all teams the permanent charters they wanted,” Associated Press
  • “NASCAR reaches settlement with 23XI, Front Row to end year-long legal saga,” The Athletic
  • “NASCAR lawsuit ends with settlement with Michael Jordan’s race team,” USA Today
  • “NASCAR reaches settlement in antitrust lawsuit with Michael Jordan’s racing team and Front Row Motorsports,” CBS Sports
  • “NASCAR Inks Midtrial Antitrust Deal With Teams,” Law360
  • “NASCAR, Michael Jordan’s Racing Team Settle Antitrust Suit,” Bloomberg Law



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Spire Motorsports names new NASCAR Cup competition director

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MOORESVILLE, N.C. — Spire Motorsports named its new competition director for its three NASCAR Cup Series teams, beginning in 2026.

Matt McCall, who previously served as Brad Keselowski’s crew chief at RFK Racing before joining Spire as their director of vehicle performance in 2025, will move up to the role of competition director.

This move quashes a rumor about Joe Gibbs Racing competition director Chris Gabehart leaving JGR for the same role at Spire. Reports indicate, however, that Gabehart is out at JGR ahead of 2026. 

After speculation about its future, Spire’s NASCAR Craftsman Truck Series team will return in 2026.

Photo: Colby Evans/TRE

Brian Pattie will be the No. 7 team’s crew chief and Chad Walter will be the No. 77 team’s crew chief. Kevin “Bono” Manion is back as competition director.

Photo: Ryan Kemna/TRE

In the NASCAR Cup Series, Ryan Sparks will focus solely on being the crew chief for the No. 7 team and new driver Daniel Suarez in 2026. Sparks first joined the No. 7 team in 2021 with Corey LaJoie and rejoined the team with driver Justin Haley after Rodney Childers left the team in early-2025.

Meanwhile, Spire’s other Cup Series crew chiefs will stay put in 2026. Travis Peterson will work with Michael McDowell for a second year at the No. 71 team while Luke Lambert and Carson Hocevar will return for a third year at the No. 77 team.

Peterson moved from RFK Racing to Front Row Motorsports in 2023 to become McDowell’s crew chief. Their success at FRM spurred McDowell to retain Peterson as his crew chief when he moved to Spire in 2025. 

Lambert is a veteran NASCAR Cup Series crew chief who spent eight seasons as a crew chief for Jeff Burton, Ryan Newman and Daniel Hemric at Richard Childress Racing and two seasons as a crew chief for Chris Buescher and Newman again at RFK Racing.

Then, in 2022, Lambert went back to the NASCAR O’Reilly Auto Parts Series with Noah Gragson in 2022. While Lambert and Gragson had a stellar season and moved up to the Cup Series with Legacy Motor Club in 2023, the 2023 season turned out to be a disaster even before an indefinite suspension sideline Gragson.

In the interim, Hocevar was paired with Lambert for eight races — leading to their current pairing at Spire.

Hocevar and Lambert have seen success, nearly winning multiple races, including the Coca-Cola 600 at Charlotte Motor Speedway and the races at Nashville Superspeedway and Michigan in June.

Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.

A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.

Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick’s final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen’s stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers’ stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.

Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com



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Sander Racing Wheels Named Official Wheel Partner of Elite Motorsports

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Elite Motorsports LLC, the largest professional drag racing team in NHRA Championship Drag Racing, has announced Sander Racing Wheels, a leader in manufacturing high-performance wheels across motorsports, as their newest partner.

In what will prove to be a long-term relationship, Sander Racing Wheels, headquartered in Madera, California, will supply the wheels for all of Elite Motorsports’ fielded entries beginning in the 2026 NHRA Drag Racing Series season. This includes Pro Stock machines driven by six-time Pro Stock world champion Erica Enders, five-time Pro Stock world champion Jeg Coughlin Jr., the Top Fuel dragster that will be driven by motorsports icon Tony Stewart and the growing Pro Mod program headlined by Mason Wright.

“We’re excited to bring Sander Racing Wheels on board with Elite. We focus on partnering with companies that share our vision of elevating the sport, and that’s exactly what they do,” said Richard Freeman, owner and President of Elite Motorsports. “We’ve had the opportunity to run their wheels in the past and we’re looking forward to exclusively showing their product on track and bringing more visibility to their brand. Ultimately, we want to help spread their brand across all categories of the sport which is why we’ll be using Sander Racing Wheels across the board in Pro Stock, Top Fuel, the Pro Mod programs and on my brother’s [Royce Lee] Competition Eliminator car.”

“Quality for us is non-negotiable. From cold-spin CNC processes to double heat treatment and billet components, every wheel we make reflects decades of racing experience and a dedication to producing parts that perform when it matters most,” said Jason Meyers, President of Sander Racing Wheels. “Built by racers for racers, we work hard every day to continually improve our products. Partnering with Elite Motorsports lets our craftsmanship compete on the sport’s biggest stages with some of the biggest names and best connections. This is truly a win-win for us.”

Elite Motorsports’ pair of Pro Mod cars are currently running Sanders Racing Wheels at the Drag Illustrated Winter Series (Snowbird Outlaw Nationals December 4-6, U.S. Street Nationals January 22-25 and the World Series of Pro Mod February 25-28) while the Pro Stock and Top Fuel programs will debut the Sanders Racing Wheels at the season opening NHRA Gatornationals at Gainesville Raceway, March 5-8.

This story was originally published on December 12, 2025. Drag IllustratedDrag Illustrated





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Spire Motorsports sets Crew Chief Lineup as NASCAR offseason news accelerates

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With NASCAR’s antitrust lawsuit essentially fading into the rearview mirror, the sport has shifted quickly back into offseason mode — and that means team announcements are beginning to roll out fast and furious. First up on the board: Spire Motorsports, which revealed its updated crew chief lineup today as it prepares for the 2025 season.

The team announced a key promotion within its leadership structure. Matt McCall has been elevated to Competition Director, moving up from his previous role as Director of Vehicle Performance. His experience and technical background have been central to Spire’s growth, and the organization expects him to bring even more stability and direction to its competitive program.

Meanwhile, Ryan Sparks, who had been juggling a dual role as both crew chief and competition director, will remain focused solely on his duties atop the pit box. Sparks will continue as crew chief for the No. 7 Chevrolet, now paired with new driver Daniel Suárez for the upcoming season.

Several existing pairings will stay intact. The crew chief-driver combinations of Luke Lambert with Carson Hocevar and Michael McDowell with Travis Peterson will return unchanged, giving those teams valuable continuity as they build toward next year.

And believe it or not — the green flag is closer than it seems. NASCAR fans are just 51 days away from the season-opening exhibition event, The Clash at Bowman Gray Stadium, where the 2025 campaign will unofficially begin.



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NASCAR manufacturer makes deal with Dana White and $38 billion partner – Motorsport – Sports

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Dana White’s influence on sports entertainment has extended into NASCAR’s world through a major partnership between a leading manufacturer and TKO Group Holdings, the $38 billion powerhouse behind UFC, WWE and PBR. 

White’s deal, foreshadowing the move by wearing a specific shirt last month, marks a significant shift in sports marketing and automotive sponsorship and arrives at a pivotal moment for the NASCAR Craftsman Truck Series as Ram Trucks prepares to return to competition in 2026. 

Ram’s return to NASCAR, its first since the Dodge brand left the sport after the 2012 season, has already been generating buzz, with the manufacturer slated to compete in the Truck Series with Kaulig Racing fielding multiple Ram 1500 entries next year.

But the recent multi-year sponsorship deal with TKO Group Holdings elevates Ram’s sports strategy far beyond racing alone, connecting it with some of the most widely watched live entertainment properties in the world.

Under the agreement, Ram Trucks will become the official truck partner of WWE, UFC and Professional Bull Riders (PBR) beginning in January 2026. 

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That designation gives the brand unprecedented visibility across multiple major platforms, integrating Ram vehicles into live events, broadcasted spectacles, digital content and fan experiences across all three properties.

White, President and CEO of UFC and a leading figure within TKO Group, framed the partnership as a natural alignment between high-performance athletics and a truck brand built on strength and capability. 

“I’m proud to announce that starting in 2026, Ram is becoming the Official Truck Partner of UFC, PBR and WWE,” White said in a statement. “We are talking about three of the biggest sports and entertainment companies in the world teaming up with one of the baddest truck companies in the country. I love the direction Ram is headed in 2026, and I’m very happy to be in business with them.”

Ram will appear throughout broadcasts and live events, with its trucks woven into content featuring UFC fighters, WWE stars and PBR athletes rather than limited to traditional logo placement.

The brand is expected to have a visible presence at major WWE Premium Live Events, including the Royal Rumble in January 2026, along with select UFC pay-per-view cards next year.

By showing up inside WWE arenas, UFC octagons and PBR chutes before bringing that exposure back to NASCAR, Ram is signaling a broader shift in how automakers use sports partnerships to build relevance beyond the racetrack.



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Summit Racing Equipment | Error 410: Resource Gone

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