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Outlyr

About OutlyrOutlyr is a global event management, sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences. Outlyr believes in the power of relationships – driving connectivity through sports and culture – to create strategic marketing platforms and high-quality activations, enhancing affinity for its clients and brands. Outlyr […]

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Outlyr


About Outlyr
Outlyr is a global event management, sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences. Outlyr believes in the power of relationships – driving connectivity through sports and culture – to create strategic marketing platforms and high-quality activations, enhancing affinity for its clients and brands. Outlyr manages a number of professional golf tournaments, sporting, hospitality and lifestyle events, as well as the sponsorship portfolio for several blue-chip clients. For additional information on Outlyr, visitwww.Outlyr.com.About the LPGA Tour
The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts more than 32 annual events across 12 countries for over 200 athletes, awarding total prize funds exceeding 9 million and reaching television audiences in more than 220 countries. Follow the LPGA Tour on its U.S. television home, Golf Channel.Additional information about the 2025 Kroger Queen City Championship presented by P&G, including volunteer registration and ticket sales, will be announced in the coming months.The 2025 Kroger Queen City Championship presented by P&G will take place Sept. 8-14 at TPC River’s Bend in Maineville, Ohio. A field of 144 of the world’s top female professional golfers are scheduled to compete for a share of the million purse. Lydia Ko captured the 2024 championship by five shots to claim her third LPGA Tour title of the 2024 season and 22nd of her career.About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.Media Contact:
Jeremy Friedman
Kroger Queen City Championship presented by P&G
Outlyr
407-721-9752
jfriedman@outlyr.comLongtime FC Cincinnati corporate partnerships veteran Brad McDonoughjoins Outlyr and the tournament team as director of sales and corporate partnerships. Taylor Shrader, a member of the tournament team in 2024, joins Outlyr as tournament manager.“At Outlyr, we are excited to work with Kroger, P&G and the team at TPC River’s Bend in continuing to elevate and grow the Kroger Queen City Championship presented by P&G,” said Taft. “This tournament, now entering its fourth year, brings a premier golf event to Cincinnati while uplifting everyone who celebrates women in sports, business and education. With our experience in managing multi-faceted LPGA tournaments and programs across the country, we will implement many of our best practices and look forward to working alongside Kroger and P&G in giving back to the local community.”Michael Taft, executive vice president for Outlyr, will lead management oversight of the Kroger Queen City Championship presented by P&G as executive director, joined by Kevin Wyman as tournament director.About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. Operator of multiple professional tournaments across golf’s professional tours, Outlyr currently manages seven LPGA Tour events across the country.About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.MAINEVILLE, Ohio, March 14, 2025 – The Kroger Queen City Championship presented by P&G returns to Greater Cincinnati and TPC River’s Bend in September of 2025 under new management with sports and event marketing agency Outlyr.Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on FacebookX (formerly known as Twitter)Instagram and YouTube.

NIL

BYU’s $5 Million Basketball Star Didn’t Get Paid At Mormon Church

© Rob Gray-Imagn Images AJ Dybantsa will get paid a lot of money through NIL to play college basketball at BYU. The No. 1 prospect in the recruiting Class of 2025 is expected to make no less than $4 million for what equates to less than 10 months of work. The financial payments do not […]

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AJ Dybantsa NIL Money BYU Tithing LDS Mormon Church
© Rob Gray-Imagn Images

AJ Dybantsa will get paid a lot of money through NIL to play college basketball at BYU. The No. 1 prospect in the recruiting Class of 2025 is expected to make no less than $4 million for what equates to less than 10 months of work.

The financial payments do not involve the The Church of Jesus Christ of Latter-day Saints!

Dybantsa, the top-ranked recruit in college basketball, received scholarship offers from 29 programs. Kansas, USC, Texas, Ole Miss, Illinois, Baylor, Houston and others were in the mix but his decision ultimately came down to BYU, Alabama and UNC. He chose the Cougars over the Tide and the Tar Heels even though his father finessed the lattermost school into some pretty sweet tickets for a huge game.

Money might not be the only reason Dybantsa landed in Provo but it was perhaps the biggest reason. Members of the Utah Jazz brass stepped up financially to help secure the commitment, which cost anywhere between $4-7 million. The 6-foot-9 small forward denied the $7 million price tag so the deal likely hovers closer to $4.5 or $5 million for one single season.

Regardless of the exact numbers that are out there, BYU boosters once vowed to never lose a bidding war even though the school itself says otherwise. AJ Dybantsa is just one of many recent examples!

BYU and The Church of Jesus Christ of Latter-day Saints want to be very clear about the root of the money, no matter how much is being spent. Not one single dollar comes from tithing, which is explained as:

The Bible indicates that God’s people followed the law of tithing anciently; through modern prophets, God restored this law once again to bless His children. To fulfill this commandment, Church members give one-tenth of their income to the Lord through His Church. These funds are used to build up the Church and further the work of the Lord throughout the world […]

Church members give their tithing donations to local leaders. These local leaders transmit tithing funds directly to the headquarters of the Church, where a council determines specific ways to use the sacred funds […]

Tithing funds are always used for the Lord’s purposes—to build and maintain temples and meetinghouses, to sustain missionary work, to educate Church members, and to carry on the work of the Lord throughout the world.

— The Church of Jesus Christ of Latter-day Saints

Recruiting does not fall into the category of “the Lord’s purpose.” The Church is not paying AJ Dybantsa. However, he was encouraged by the community to attend a Mormon service and did so on Sunday!

I love this move from the No. 1 recruit. Visitors are always welcome in the Church of Jesus Christ of Latter-day Saints, as stated on the sign. Dybantsa will be exposed to a completely different community while attending school in Provo. To get acclimated to the environment will allow him to better connect with the community. He will better understand why they are the way they are.

BYU fans are some of the most passionate fans in sports. They are known to be extremely kind. For AJ Dybantsa to make an effort to know their world can only help his brand! They already love him for it.





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With rumors of $35-40 million roster; could NIL be headed for a massive change?

The NIL era of college sports has been tumultuous to say the least. Kids have come from high school to D1 college teams and made more money than their professional counterparts. Athletes have committed to schools, not received their promised NIL money, and bolted mid-season. Some athletes have received their money and then decided they […]

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The NIL era of college sports has been tumultuous to say the least. Kids have come from high school to D1 college teams and made more money than their professional counterparts. Athletes have committed to schools, not received their promised NIL money, and bolted mid-season. Some athletes have received their money and then decided they needed more, leading to acrimonious breakups that made national news. Major flips have occurred with tens of millions of dollars involved, with Bryce Underwood to Michigan being one of the most memorable and talked about in recent memory.

All of this NIL stuff has old school college sports fans, analysts and even coaches screaming from the mountaintops that it is going to cause the downfall of amateur athletics. Former Alabama head coach Nick Saban has been extremely vocal that NIL has made college football unrecognizable. And recently, he joined a college football commission that will look at how NIL can be reined in to make things fair across the board. Recently, Illinois head coach Brett Bielema had some things to say about NIL as well.

“You’re going to see teams this year in college football, just because I know the landscape I am dealing with, that are probably in the neighborhood of $30-35, maybe some of them close to $40-million rosters- which is insanity at its best, but it’s also awesome for our kids.”

– Illinois HC Bret Bielema

Bielema also said he believes the volume spending is happening because schools see an end to the “Wild West” era of NIL coming soon. With political interest and a House settlement stemming from a profit-sharing agreement, this could be the end of pay to play NIL. However, getting the players to agree may be quite difficult. NIL came into existence based on a 9-0 Supreme Court ruling and players have been winning in court on a regular basis. Going to the table and agreeing to limitations or rules seems counterproductive for the athletes. It also doesn’t benefit schools, like Michigan, who have NIL war chests and an alumni base among the richest in the world. Regardless, it is a strange time for college sports and change could be on the horizon.

Bryce

Michigan quarterback Bryce Underwood throws out the first pitch before the Detroit Tigers game Mandatory Credit: Lon Horwedel-Imagn Images / Lon Horwedel-Imagn Images

– Enjoy more Michigan Wolverines coverage on Michigan Wolverines On SI –

Rich Rodriguez recalls tenure with Michigan football: ‘[I] had one more year, we would’ve [worked out]’

ESPN predicts the winner between Michigan football, Ohio State Buckeyes in 2025

Michigan or Ohio State: Analysts are split on Michigan football landing 5-star prospect

For additional coverage of University of Michigan athletics:



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Boogie Fland visiting Florida: Gators considered ‘leader’ to land former Arkansas star guard

Getty Images Former Arkansas star Boogie Fland is currently on an official visit to Florida, and the reigning national champions are “widely perceived to be the leader” to land the former highly touted recruit, 247Sports’ Adam Finkelstein reported. Fland recently withdrew from the 2025 NBA Draft after an up-and-down first season at Arkansas under coach John […]

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Former Arkansas star Boogie Fland is currently on an official visit to Florida, and the reigning national champions are “widely perceived to be the leader” to land the former highly touted recruit, 247Sports’ Adam Finkelstein reported.

Fland recently withdrew from the 2025 NBA Draft after an up-and-down first season at Arkansas under coach John Calipari. Fland, the former No. 22 overall recruit in the 2024 recruiting cycle by 247Sports, is the top-ranked combo-guard available in the 247Sports Transfer Portal Rankings with a five-star grade. 

Fland is the fifth-highest-ranked uncommitted transfer available in the rankings behind Memphis PJ Haggerty, St. John’s RJ Luis Jr., Texas Tech’s Darrion Williams and Florida State’s Jamir Watkins.

Florida’s Rueben Chinyelu withdraws from NBA Draft: Center returning to Gators to aid title defense effort

Will Backus

Florida's Rueben Chinyelu withdraws from NBA Draft: Center returning to Gators to aid title defense effort

If Fland does end up at Florida, he would fill an immediate hole in the backcourt. The Gators landed prized Princeton transfer Xaivian Lee earlier this offseason, where he is expected to replace former All-American guard Walter Clayton Jr. in the starting lineup. Florida starting center Rueben Chinyelu announced Monday he was withdrawing from the NBA Draft to return to school.

After missing over two months with a thumb injury during SEC play, Fland was medically cleared to return to the NCAA Tournament. Fland injured his hand against Florida on Jan. 11 and played two games before undergoing surgery to repair an injury to his Ulnar Collateral Ligament (UCL) on his right thumb.

Before the injury, Fland was a potential top-10 pick in the 2025 NBA Draft. He averaged 13.5 points, 5.1 assists and 3.2 rebounds in 21 games. Fland logged just nine minutes in Arkansas’ season-ending loss to Texas Tech in the Sweet 16.





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Five-stars Zion Elee, Felix Ojo, Mark Bowman headline updates from official visits

It is official visit season. With it comes commitments, ebbs and flows in recruitments and a better understanding of how a program’s class is coming into view. 247Sports is beginning a daily morning briefing on developing storylines, which will highlight priority prospects and what is happening in their recruitments. This inaugural piece has the latest […]

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It is official visit season. With it comes commitments, ebbs and flows in recruitments and a better understanding of how a program’s class is coming into view.

247Sports is beginning a daily morning briefing on developing storylines, which will highlight priority prospects and what is happening in their recruitments.

This inaugural piece has the latest involving five-star edge rusher and Maryland commit Zion Elee, five-star offensive tackle Felix Ojo, and five-star tight end Mark Bowman, as well as other key prospects.



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CHANGING TIDES: Hoyas Rising Shutting Down as NIL Activity Moves into Georgetown University

Just when we thought we had a solid understanding of the ever-evolving Name, Image, and Likeness (NIL) landscape in college athletics, another significant shift is happening right here on the Hilltop. After serving as the official collective for your Georgetown Hoyas since its launch, Hoyas Rising will be winding down its operations, set to cease […]

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Just when we thought we had a solid understanding of the ever-evolving Name, Image, and Likeness (NIL) landscape in college athletics, another significant shift is happening right here on the Hilltop. After serving as the official collective for your Georgetown Hoyas since its launch, Hoyas Rising will be winding down its operations, set to cease activities as of May 30, 2025.

This news, which began circulating recently, comes as a direct response to anticipated changes stemming from the significant House v. NCAA antitrust settlement. In accordance with an email from Lee Reed, the Francis X. Rienzo Director of Intercollegiate Athletics, Georgetown is positioning itself to navigate this new era, bringing the structure for NIL opportunities directly into the University framework.

What is/was Hoyas Rising?

Launched in May 2023, Hoyas Rising quickly became a central figure in Georgetown’s NIL efforts. It was established as a stand-alone For Profit entity under Delaware state law, explicitly independent of the University. However, its stated mission was clear: to serve the University and its students.

The primary goal of Hoyas Rising was to empower Georgetown University student-athletes and help them capitalize on their Name, Image, and Likeness (NIL), and more importantly, their brand for lifetime success. They aimed to be a foremost supporter-funded NIL facilitation platform to position Georgetown athletics and athletes across all sports for sustained success. Their mission was to enrich, enhance, and empower student-athletes to improve their lives, communities, and futures through innovative solutions.

Hoyas Rising operated with key values, emphasizing being “athlete-first” and built to last, aiming for a sustainable NIL structure across all Georgetown sports. Education was also a core value, with plans to build comprehensive educational programs to help student-athletes navigate the NIL landscape.

Importantly, Hoyas Rising stepped in to do what the University and its athletic department staffers were barred from doing: creating or facilitating NIL opportunities for student-athletes. They facilitated these opportunities by working directly with businesses interested in partnering with athletes through NIL activities, arranging deals between businesses and athletes, and providing marketing, promotional, and logistical support while ensuring compliance with NCAA and University guidelines.

Who Was Behind It?

The collective was led by individuals with deep ties to Georgetown. The Chairperson was Tim Brosnan, a Georgetown alumnus (CAS ’80) and former CEO of Major League Baseball Enterprises. Brosnan was “personally devoted countless hours of wholly volunteer time to this critical endeavor” according to Atheletics Director Lee Reed’s email.

Other key figures included Marc Sulam (MSB ‘84), Chairperson of the Advisory Committee, and John Balkam (MSB ’13), Director of Sales and Athlete Engagement. Many other Georgetown alumni, parents, and former athletes served on the Board of Directors and Advisory Committee.

What Did Hoyas Rising Accomplish?

In its relatively short operational history, Hoyas Rising built the structure to provide capital and support from loyal alumni. They engaged fans and supporters by offering exclusive access and benefits through Membership Programs and Events. Fans could also make stand-alone donations to support the collective and student-athletes.

According to a “Year in Review” document covering June-December 2023, Hoyas Rising saw approximately 230 student-athletes from 18 varsity sports sign up, including every member of the Men’s Basketball team. They were directly involved in 51 NIL transactions and arranged 46 for third parties, totaling nearly 100 transactions involving 47 different student-athletes from six different sports. Their outreach efforts included meeting with over 700 student-athletes in person or virtually and contacting over seven hundred more by email.

Beyond direct deals, Hoyas Rising amassed thousands of followers on social media platforms like X, Instagram, and TikTok. They produced a podcast called “The Hilltop Hustle” in conjunction with the Georgetown Voice, featuring GU Student Athletes. They also launched the Georgetown NIL Store, a partnership with Capstone Ink, allowing participating student-athletes to create and sell personalized merchandise using Georgetown marks and their own name/image. They even purchased rotational signage at Men’s Basketball games at Capital One Arena.

By linking sponsorships and offering financial education, Hoyas Rising helped shape Georgetown athletes in potentially life-changing ways. The organization, on X before the account went dark, described the work with athletes as the “experience of a lifetime” and conveyed that donor efforts had “forever changed the tide” of the athletics program.

Why the Change Now? The House Settlement Connection

The decision to wind down Hoyas Rising is closely tied to the anticipated resolution of the House antitrust settlement. This massive legal development in college sports is poised to usher in an era where participating colleges can directly pay athletes a share of revenue, effectively ending the traditional model of amateurism as we’ve known it. The settlement also includes a significant damages payout to former athletes.

As permitted by this settlement, Georgetown University intends to bring the structure for Name, Image, Likeness (NIL) opportunities directly into the University. This move aligns Georgetown with what they anticipate many of their peers will also do.

The plan for this transition was developed in close coordination with Hoyas Rising leadership. AD Lee Reed stated that Hoyas Rising exemplified how a collective could operate consistent with Georgetown’s mission.

What Happens Next for Georgetown NIL?

With Hoyas Rising stepping aside, Georgetown University will take direct control of NIL facilitation. This will allow the University to create direct NIL opportunities for student-athletes and develop new commercial opportunities within the University framework.

One apparent key change for supporters is that fans will now be able to make gifts to support NIL activities directly to Georgetown, and contributions will reportedly be tax-deductible—be sure to ask your tax professional first. This is a significant difference from donating to Hoyas Rising, which was definitely not tax-deductible.

The University has stated they will communicate specific information in the coming weeks about how supporters can contribute to Georgetown’s NIL efforts through this new framework. They emphasize that continued support is more critical than ever to ensure Georgetown can continue to attract top student-athletes and support our teams and coaches.

The closure of Hoyas Rising marks the end of one chapter in Georgetown’s NIL journey, a chapter filled with dedicated effort from alumni and supporters to navigate the initial phase of NIL in college sports. It exemplifies the rapidly changing landscape.

As the University takes the reins directly, it signals a new era, one where NIL is fully integrated into the athletic department’s operations and where fan support through direct university channels will play a crucial role in attracting talent and building momentum for our programs.





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SEC Baseball Tournament Extremely Important for Tennessee Volunteers

The SEC Baseball Tournament has become extremely important for the Tennessee Volunteers. Halfway through the college baseball season, it looked like the Tennessee Volunteers were on their way back to Omaha and would get another shot at the national title. However, they have since lost five straight conference games to close out the season, and […]

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The SEC Baseball Tournament has become extremely important for the Tennessee Volunteers.

Halfway through the college baseball season, it looked like the Tennessee Volunteers were on their way back to Omaha and would get another shot at the national title. However, they have since lost five straight conference games to close out the season, and now they aren’t even projected to host a regional.

In D1Baseball’s latest field of 64 projections, Tennessee was placed inside of Georgia Tech’s region as a two seed. That means the SEC Tournament has become extremely important for the Volunteers if they want to gain back their right to host the first round.

Fortunately for Tennessee and head coach Tony Vitello, they know exactly what it takes to win the SEC. They did so last year, the only difference is this season it’s single elimination.

The Volunteers get a first round bye in the tournament and will play the winner of Missouri and Alabama. After that they will play the Texas Longhorns in the quarterfinal round if they advance.

Tennessee still has the talent to make a run during the postseason and to make another trip to Omaha, but if they can fight for some better positioning during the postseason, it certainly wouldn’t hurt.

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