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Predictive Analytics Is the Next Frontier for Media Company Growth

AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to optimizing yield.  In all of these cases, data is required to deliver these new insights. Media companies with access to good data gain the ability to see around corners, get ahead of their competition and […]

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AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to optimizing yield.  In all of these cases, data is required to deliver these new insights. Media companies with access to good data gain the ability to see around corners, get ahead of their competition and anticipate audience behavior and advertiser demand.

Consider these examples of how predictive analytics can transform media company strategy:

  • Accurate audience prediction to help sell inventory
  • Advertiser demand forecasting to help price inventory
  • Competitive analysis to time content releases optimally
  • Campaign analytics that help optimize delivery and performance
  • Predictive yield analytics to drive investment more effectively

The move to predictive analytics is critical for growth. With increased competition from every angle, media companies need to take advantage of these new innovations to move faster and make more informed strategic decisions. However, the foundation of great analytics is access to the right data and technology, which requires media companies to prioritize elements of their business that might not be as obvious as audience growth or content development – but are just as important for future growth.

Data, A Foundational Driver Of Success

As the advertising ecosystem becomes increasingly automated, media companies have more complexity and more data to contend with than any time in the past.  Rather than offering an opportunity, this shift is seen as a burden by many media company leaders. PWC found that 57% of media company CEOs believe that their company won’t be viable in the next few years, significantly more than across other industries surveyed. And, the study found that 46% said one of their most significant challenges was accessing and monetizing data.

This pessimism needs to change if media companies are going to succeed and it needs to start with data. Data has become one of the most valuable assets within a media company portfolio, but not enough media executives are prioritizing it. Equally as valuable as content, audience and capital, data is emerging as the critical lever that unlocks growth for media companies. But old data, or data sitting neglected is not going to provide value. Media companies must prioritize data to tap into its power. This means ensuring that the right data is collected, and that it is housed in a way that is accessible as usable.

AI Technology for Better Analysis and Forecasting

If data is the fuel, AI technology is the engine, taking media companies where they want to go.  Too many media companies have outdated technology that delivers inaccurate analysis or takes an increasing amount of manual work, which slows the business down. The right approach unifies insights across the business, works quickly and automates the process.

AI delivers a significantly more powerful, accurate and faster approach to analytics that can give media companies a completely new perspective on their business at nearly every level. When used effectively, predictive analytics tools empower media companies to move from a reactive stance to a proactive one. Instead of waiting to see how audiences behave or which advertisers show up, predictive analytics enables companies to plan inventory, pricing, and campaigns around where demand is going—not where it was. Here are a few examples

Predictive Audience Modeling

Different platforms offer predictive modeling capabilities that allow media companies to forecast audience demand for content, audience movement across different channels and platforms (such as the move from broadcast to streaming) and which subscribers are likely to engage or churn. These platforms integrate first-party, second-party, and third-party data to build more robust audience profiles, enabling precise targeting and higher yield for advertising campaigns.

Inventory Optimization

Inventory forecasting and yield management solutions use predictive analytics to help media companies better allocate their ad inventory. These tools can predict high-demand periods, optimize pricing in real time, and help avoid under- or over-booking of premium inventory. Dynamic pricing engines built into these systems allow media companies to adjust rates based on supply, demand, and market conditions automatically.

Forecasting and Revenue Intelligence

These tools help with revenue planning, providing real-time insights into future revenue streams by analyzing sales pipelines, advertising bookings, historical performance, and market indicators. They allow media companies to create more reliable revenue projections, set smarter sales targets, and proactively address risks to revenue.

With audience behaviors shifting and advertiser demands evolving, traditional forecasting models—often reliant on spreadsheets and siloed data—are no longer enough. The rise of predictive analytics, powered by AI and machine learning, is reshaping how media companies allocate inventory, price effectively, and drive revenue.

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Esports World Cup Foundation Welcomes OBSBOT as Official Livestream Camera and Webcam Partner for Esports World Cup 2025

OBSBOT New AI-powered camera technology set to elevate broadcasts and transform creators’ EWC storytelling with unparalleled video quality and innovative features Riyadh, Saudi Arabia, May 15, 2025 (GLOBE NEWSWIRE) — The Esports World Cup Foundation (EWCF) today announced OBSBOT, as an official camera and webcam partner for the Esports World Cup (EWC) 2025, set to return to […]

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OBSBOT
OBSBOT

New AI-powered camera technology set to elevate broadcasts and transform creators’ EWC storytelling with unparalleled video quality and innovative features

Riyadh, Saudi Arabia, May 15, 2025 (GLOBE NEWSWIRE) — The Esports World Cup Foundation (EWCF) today announced OBSBOT, as an official camera and webcam partner for the Esports World Cup (EWC) 2025, set to return to Riyadh, Saudi Arabia, this summer. The two-year partnership will integrate OBSBOT’s next-generation AI camera technologies into the EWC’s production capabilities, providing enhanced video quality and immersive experiences for millions of fans around the world. The partnership supports the EWC’s broader strategy to connect Chinese esports with its global ecosystem, strengthening ties with one of the world’s most dynamic gaming markets and bringing the best of China’s innovation to the global esports stage.

The 2025 Esports World Cup will spotlight every player’s journey, showcasing their skill, competitive excellence and relentless pursuit of victory. OBSBOT will support this vision by outfitting player areas, streaming stations, and venue activations with its latest devices, the Tail 2 smart-tracking camera and the Tiny 2 webcam, both designed with esports creators in mind.

“The Esports World Cup is built on innovation, and technology plays a crucial role in creating unforgettable moments for players, Clubs and fans,” said Mohammed Al Nimer, Senior Sales Director, Esports World Cup Foundation. “Our partnership with OBSBOT is at the heart of this vision. Its cutting-edge camera technology demonstrates the power of AI in esports today, capturing the intensity and emotion that defines competition at this level and bringing fans into the moment. We are thrilled to have OBSBOT as our Official Camera and Webcam Partner as we continue raising the bar for esports experiences worldwide.”

 

OBSBOT offers standout solutions like the Tail 2 and Tiny 2Tail 2, a 4K PTZR live production camera powered by AI Tracking 2.0, delivers smooth, cinematic shots with minimal manual input and integrates seamlessly with professional broadcasting environments through NDI and other pro-grade outputs. The Tiny 2, the flagship webcam in OBSBOT’s lineup, provides exceptional image quality and unparalleled tracking performance in a compact desktop form. Whether on stage or at the desk, OBSBOT’s technology ensures streamers can stay focused on the game while the camera keeps up.

“We believe that everyone’s story deserves to be seen and shared, and the Esports World Cup provides the perfect platform for us to showcase our vision,” said Liu Bo, CEO & Founder of OBSBOT. “Through our partnership with the Esports World Cup, we are bringing our cutting-edge AI-powered camera technology to millions of gamers and content creators, celebrating the excitement, drama, and triumphs of elite competition on the world’s biggest stage. This collaboration is about more than just capturing moments; it’s about empowering a new generation of storytellers to create, share, and inspire with professional-grade tools that are as dynamic as the esports community itself.”



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Top Assistive Technology Trends in 2025 Making Life More Accessible

By: Bryan Tropeano In 2025, assistive technology is moving beyond basic accessibility tools and evolving into powerful, integrated systems that enhance independence, productivity, and inclusion for people with disabilities. From AI-driven software to advanced hardware innovations, the landscape is shifting rapidly, reshaping how individuals engage with the world around them. AI Takes the Lead in […]

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By: Bryan Tropeano

In 2025, assistive technology is moving beyond basic accessibility tools and evolving into powerful, integrated systems that enhance independence, productivity, and inclusion for people with disabilities. From AI-driven software to advanced hardware innovations, the landscape is shifting rapidly, reshaping how individuals engage with the world around them.

AI Takes the Lead in Personalized Accessibility

One of the biggest shifts in assistive technology this year is the growing use of artificial intelligence. AI is now powering smart features that adapt in real-time to user needs. Screen readers and speech recognition tools have become significantly more accurate, learning user preferences and improving over time without constant manual configuration.

Machine learning is also improving predictive text, captioning, and real-time translation for people with hearing or cognitive impairments. These tools aren’t just reactive anymore—they’re proactive, anticipating needs and customizing support accordingly.

Wearable Tech Expands Functionality

Wearable devices are no longer limited to smartwatches or fitness trackers. In 2025, we’re seeing a new generation of assistive wearables designed to help users navigate the physical world more independently. From smart glasses that provide visual cues for navigation to haptic feedback devices for people who are blind or low vision, the goal is to bridge the gap between physical limitations and digital empowerment.

Many of these devices now work seamlessly with smartphones and smart home ecosystems, allowing users to control lights, doors, appliances, and more through intuitive gestures or simple voice commands.

Accessible Gaming and Entertainment See Major Growth

Inclusive design has become a bigger priority in the gaming and entertainment industries. Game consoles and platforms are increasingly offering customizable controllers, improved closed captioning, and visual accessibility settings that make gameplay more inclusive.

Streaming services have also improved their accessibility offerings, with more audio-described content and user interfaces that are optimized for screen reader navigation.

Smart Home Integration Brings New Levels of Independence

Smart home devices continue to be a game changer, especially for individuals with mobility challenges. In 2025, the latest updates have made these systems even more accessible. Voice assistants now support more nuanced commands and offer better support for users with speech impairments, while mobile apps allow full control of home environments with just a few taps.

Automation features are also smarter. For instance, doors can unlock automatically when a user approaches, or lights can adjust based on ambient noise and movement—giving people greater autonomy over their daily routines.

Education and Employment Tools Evolve

In classrooms and workplaces, assistive tech is playing a vital role in leveling the playing field. Virtual learning platforms now come equipped with embedded accessibility features like live transcription, dyslexia-friendly fonts, and cognitive load management tools.

In work settings, digital collaboration tools offer built-in accommodations that promote inclusion without drawing attention to differences. Employers are also more aware of digital accessibility compliance, leading to better adoption of assistive tech tools across industries.

Looking Ahead

As technology continues to evolve, so too does the promise of a more inclusive world. The assistive tech landscape in 2025 is proof that innovation doesn’t just benefit the majority—it opens doors for everyone. The future of accessibility is intelligent, personalized, and deeply integrated into the digital lives we lead.

About the Author: Bryan is a senior producer and a regular reporter for NewsWatch. He lives in Washington D.C. and loves all things Tech.



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Esports World Cup Partners With OBSBOT For 2025

Esports World Cup Foundation, the tournament organizer behind the Esports World Cup (EWC) has announced OBSBOT as the official camera and webcam partner. Esports World Cup x OBSBOT – a Two-year Partnership According to a release, the partnership will see OBSBOT integrate its AI camera technologies into the EWC’s production, providing enhanced video quality and […]

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Esports World Cup Foundation, the tournament organizer behind the Esports World Cup (EWC) has announced OBSBOT as the official camera and webcam partner.

Esports World Cup partners with OBSBOT for 2025

Esports World Cup x OBSBOT – a Two-year Partnership

According to a release, the partnership will see OBSBOT integrate its AI camera technologies into the EWC’s production, providing enhanced video quality and an immersive experience for millions of fans around the world. The strategic partnership aligns with EWC’s goal to connect Chinese esports with the global ecosystem, as it looks to bring China’s innovation to the bigger stage.

OBSBOT will be supporting the competition by outfitting player areas, streaming stations, and venue activations with its devices, offering flagship solutions that are integrated into the professional broadcast environment.

Founded in April 2016, OBSBOT is a technology company that focuses on applying AI and other emerging technologies to the photography industry, revolutionizing how people capture and create visual content. Headquartered in Shenzhen, the company has an algorithm research center based in Hangzhou.

This is not the first time the brand has collaborated in the esports industry. In 2023, OBSBOT partnered up with a Chinese esports organization Team WE and also sponsored the IESF World Esports Championship back in 2022.

Liu Bo, CEO & Founder of OBSBOT, commented on the partnership: “We believe that everyone’s story deserves to be seen and shared, and the Esports World Cup provides the perfect platform for us to showcase our vision. Through our partnership with the Esports World Cup, we are bringing our cutting-edge AI-powered camera technology to millions of gamers and content creators, celebrating the excitement, drama, and triumphs of elite competition on the world’s biggest stage. This collaboration is about more than just capturing moments; it’s about empowering a new generation of storytellers to create, share, and inspire with professional-grade tools that are as dynamic as the esports community itself.”

OBSBOT joins the list of sponsors for the EWC

With this partnership, OBSBOT joins a long list of global partners in the EWC, such as Sony, Amazon, gaming chair brand SecretLab, hardware brand Logitech, and beverage brand Pepsi, among others. In 2024, the EWC had a total of 27 sponsors.

The multi-title festival made headlines earlier this year when it announced a record-breaking $70 million prize pool, making it the largest prize pool for any esports event in history. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the 2025 EWC is looking to set new standards in competitive gaming.

Taking place in Riyadh, Saudi Arabia, the EWC will kick off on July 7 and go until August 24, 2025, when the Esports World Cup Club champions will be crowned, taking home $7 million of additional prize money.

“The Esports World Cup is built on innovation, and technology plays a crucial role in creating unforgettable moments for players, Clubs and fans,” said Mohammed Al Nimer, Senior Sales Director, Esports World Cup Foundation. “Our partnership with OBSBOT is at the heart of this vision. Its cutting-edge camera technology demonstrates the power of AI in esports today, capturing the intensity and emotion that defines competition at this level and bringing fans into the moment. We are thrilled to have OBSBOT as our Official Camera and Webcam Partner as we continue raising the bar for esports experiences worldwide.”



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Sports Coaching Platforms Market Size Forecasted To Achieve

Sports Coaching Platforms The Sports Coaching Platforms Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories]. What Is the Projected Growth of the Sports Coaching Platforms Market? The market size […]

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Sports Coaching Platforms

Sports Coaching Platforms

The Sports Coaching Platforms Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Sports Coaching Platforms Market?

The market size for sports coaching platforms has considerably expanded in the last few years. The market is projected to increase from $0.34 billion in 2024 to $0.41 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 19.6%. The substantial historic growth can be credited to factors such as increased involvement in sports, personalized training schedules, global recognition of sports, monitoring of athlete performance, and the development of youth sports.

The market for sports coaching platforms is anticipated to exponentially rise over the coming years, expected to be worth $0.87 billion by 2029, with a compound annual growth rate (CAGR) of 20.6%. Inferences for this growth in the future include factors such as virtual and remote coaching, incorporation of data analytics, emphasis on an athlete’s mental health, proliferation of e-sports coaching, and technological amalgamation for enhanced engagement. Noteworthy trends predicted for this period include an increased concentration on collaborative and social learning attributes, mental health and wellness, distanced coaching and virtual training endeavors, gamified training modules, and subscription-oriented coaching methodologies.

Purchase the full report for exclusive industry analysis:

https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=9346

What Are the Different Sports Coaching Platforms Market Segments?

The sports coaching platforms market covered in this report is segmented –

1) By Type: Professional, Non-Professional

2) By Pricing Model: One Time License, Subscription

3) By Application: Soccer, Basketball, Swimming, Baseball, Other Applications

Subsegments:

1) By Professional: Individual Coaching, Team Coaching, Online Coaching, Performance Analytics

2) By Non-Professional: Amateur Coaching, Community Coaching, Youth Coaching, Recreational Coaching

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https://www.thebusinessresearchcompany.com/sample.aspx?id=9346&type=smp

What Are the Primary Drivers Shaping the Sports Coaching Platforms Market?

The sports coaching platforms market is predicted to be boosted by the surge in the number of internet users. These individuals, who access the internet from any location, provide an expanding set of innovative tools for coaching players. Incorporating technology into coaching methods allows coaches to share information in ways players can readily understand and relate to. In January 2023, DataReportal, an online reference library based in Singapore, reported that 5.16 billion people across the globe were internet users, equating 64.4% of the world’s population. The number of internet users saw an upward trajectory, rising from 5,060 million in 2022 to 3,158 million in 2023. Consequently, the burgeoning population of internet users is fueling the growth of the sports coaching platforms market.

Which Companies Are Leading in the Sports Coaching Platforms Market?

Major companies operating in the sports coaching platforms market include TrackMan A/S, TeamSnap Inc., Firstbeat Technologies Oy, EDGE10 Group, Uplift Labs Inc., PlaySight Interactive Ltd., Fusion Sport Pty. Ltd., Sportlyzer LLC, FieldLevel Inc., CoachLogix, Coach Logic, Sports Performance Systems Pty Ltd., AMP Sports, Athletic Logic, Coach Me Plus, Coach’s Eye, Grabba International Pty. Ltd., iGamePlanner Ltd., Sideline Sports, Siliconcoach, SoccerLAB, TopSportsLab NV, SyncStrength, MotionPro Sports Inc., Metrica Sports Ltd., Joga Bonito Sports Company, CoachNow Inc., Agile Sports Technologies Inc. Sports Visio, Coach Up Inc.

What Are the Major Trends Shaping the Sports Coaching Platforms Market?

A prevailing trend capturing a lot of attention in the sports coaching platforms market is the development of innovative products. Many leading firms in this market sector are making strides in implementing cutting-edge technology and platforms explicitly designed for sports coaching. For instance, Sportsession.Com, a UK-established sports coaching reservation platform, rolled out a new platform in November 2022 aimed at revolutionizing the way sports coaching is accessed in the UK. The platform, available across the country, offers users the chance to connect with over 1,400 coaches across 64 diverse sports. This platform is predicted to bring about significant changes in how businesses provide sporting and wellness activities for their workforce.

Get the full report for exclusive industry analysis:

https://www.thebusinessresearchcompany.com/report/sports-coaching-platforms-global-market-report

What Are the Top Revenue-Generating Geographies in the Sports Coaching Platforms Market?

North America was the largest region in the sports coaching platforms market in 2024. The regions covered in the sports coaching platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:

1. What Is the Market Size and Growth Rate of the Sports Coaching Platforms Market?

2. What is the CAGR expected in the Sports Coaching Platforms Market?

3. What Are the Key Innovations Transforming the Sports Coaching Platforms Industry?

4. Which Region Is Leading the Sports Coaching Platforms Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

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Tech Innovations Powering Bryson DeChambeau’s Golf Comeback

Bryson DeChambeau’s resurgence in golf is powered by advanced technology, particularly the swing analysis app, Sportsbox AI. After a struggling stint post-LIV Golf debut, he faced a decline in rankings and performance. Rather than accepting mediocrity, DeChambeau teamed up with coach Dana Dahlquist to optimize his swing using Sportsbox, which provides in-depth data analytics. This […]

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Bryson DeChambeau’s resurgence in golf is powered by advanced technology, particularly the swing analysis app, Sportsbox AI. After a struggling stint post-LIV Golf debut, he faced a decline in rankings and performance. Rather than accepting mediocrity, DeChambeau teamed up with coach Dana Dahlquist to optimize his swing using Sportsbox, which provides in-depth data analytics. This collaboration has significantly improved his driving accuracy and consistency, positioning him to compete for his third major title.

By the Numbers

  • DeChambeau dropped out of the top 100 in both OWGR and Data Golf rankings after his first LIV season.
  • Utilizing Sportsbox AI has allowed DeChambeau to gain elite driving capability, as noted by his performance around major tournaments.

Yes, But

While DeChambeau’s reliance on technology is notable, some critics argue that over-dependence on data analytics can detract from instinctive play, potentially affecting a golfer’s adaptability amid varying course conditions.

State of Play

  • DeChambeau is preparing for an upcoming tournament, aiming for a potential third major title.
  • Severe weather conditions at the Quail Hollow course have influenced expectations, favoring long hitters like DeChambeau.

What’s Next

If DeChambeau continues to utilize data effectively, he could leverage this technology for consistent performance in future tournaments, potentially securing more victories and solidifying his comeback narrative.

Bottom Line

DeChambeau’s embrace of technology with Sportsbox AI underlines a significant shift in professional golf, emphasizing how data analytics can enhance performance and potentially change outcomes for players willing to adapt.





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Sales Order Automation Accelerates Operations for Ohio Businesses – NORTHEAST

IBN Technologies LLC, an outsourcing specialist with 25 years of experience, serves clients across the United States, United Kingdom, Middle East, and India. Renowned for its expertise in RPA, Intelligent process automation includes AP Automation services like P2P, Q2C, and Record-to-Report. IBN Technologies provides solutions compliant with ISO 9001:2015, 27001:2022, CMMI-5, and GDPR standards. The […]

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IBN Technologies LLC, an outsourcing specialist with 25 years of experience, serves clients across the United States, United Kingdom, Middle East, and India. Renowned for its expertise in RPA, Intelligent process automation includes AP Automation services like P2P, Q2C, and Record-to-Report. IBN Technologies provides solutions compliant with ISO 9001:2015, 27001:2022, CMMI-5, and GDPR standards. The company has established itself as a leading provider of IT, KPO, and BPO outsourcing services in finance and accounting, including CPAs, hedge funds, alternative investments, banking, travel, human resources, and retail industries. It offers customized solutions that drive efficiency and growth.



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