LAS VEGAS, NV / ACCESS Newswire / July 9, 2025 / Agassi Sports Entertainment Corp. (OTC PINK:AASP), an emerging leader in sports entertainment and innovation, is pleased to announce an exciting collaboration with IBM (NYSE:IBM) which includes the planned use of AI aimed at transforming the digital landscape for various racquet sports worldwide.

As two iconic brands with strong connections to racquet sports, and a shared commitment to excellence, Agassi Sports Entertainment has engaged IBM to help create what Agassi Sports Entertainment believes will be an unrivaled digital experience that caters to players and fans alike. This relationship represents a unique fusion of passion, technology, and innovation that Agassi Sports Entertainment expects will not only enhance the way people engage with racquet sports but will also elevate the sport’s overall accessibility and enjoyment.

Our joint efforts are planned to focus on harnessing cutting-edge technology to deliver personalized experiences, insightful data, and interactive features which we believe will resonate with players of all skill levels and redefine the racquet sports experience.

Key Highlights of the Collaboration

• Utilization of AI: We plan to harness AI technology to analyze player performance and provide actionable recommendations. We believe that this technology, to be branded as Agassi Intelligence, has the potential to revolutionize how players of all levels play and compete.

• Innovative Digital Solutions: We further expect to create other groundbreaking tools designed to enhance training, performance tracking, and fan engagement.

• Community Building: We aim to foster a vibrant community of racquet sports lovers, encouraging interaction and connection.

• Accessibility: Our initiatives will prioritize inclusivity, with the goal of reaching an accessible market of enthusiasts around the world that enjoy the thrill of racquet sports.

Commenting for Agassi Sports Entertainment, CEO Ronald Boreta stated, “We are incredibly excited to work with IBM to develop new technology for the racquet sports industry. Our mission has been to work with best in class operators and as a global leader in the technology sector, we believe IBM enables us to reach new heights toward innovating in this field. It is our belief that there are significant opportunities to grow accessibility to racquet sports worldwide through multiple avenues in these fast moving markets and we look forward to working closely with IBM and other best of class companies on these goals.”

Adding to Mr. Boreta’s comments, Mr. Andre Agassi, who has been a World Number 1, 8-time Grand Slam winner, and an Olympic Gold Medalist during his Hall of Fame tennis career, stated, “Our ultimate goal with Agassi Sports Entertainment is to grow the racquet sports industry while promoting health and wellness. We are excited to work with a global powerhouse like IBM and believe this is a big step towards achieving that goal. We see huge opportunity in growing these sports worldwide and are excited to work with partners who share our values and vision.”

“We’re proud to collaborate with Agassi Sports Entertainment and excited to see AI technology used in such an innovative way to enhance the racquet sports experience. This collaboration reflects our commitment to improving the player experience, elevating sports to a new level globally, and helping players become better versions of themselves through the use of AI tools,” said Jonathan Wright, Managing Partner, Northern, Central and Eastern Europe, Consulting at IBM.

About Agassi Sports Entertainment Corp.

Agassi Sports Entertainment Corp. (OTC PINK:AASP) is a vibrant sports entertainment, content, media, and technology company focused on bringing together sports communities under one brand. We believe we are uniquely positioned to become a leader in the racquet sports space, including pickleball and padel. Our strategy centers on working to consolidate, promote, and grow the highly opportunistic industry through various organic and transactional efforts worldwide.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. For more information, see www.ibm.com.

Forward-Looking Statements

This press release includes “forward-looking statements”, including information about management’s view of the Company’s future expectations, plans and prospects. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the ability of Agassi Sports Entertainment Corp. (the “Company”) to raise funding to support its operational plans, the terms of such financing and potential dilution caused thereby; the ability of the Company to complete the steps necessary to undertake its current operational plan, the costs associated therewith, timing relating thereto, and the ability of the Company to generate revenues associated therewith; the concentration of ownership of the Company’s securities; the outcome of the engagement of IBM, as discussed above; the market for the Company’s planned services, including the market for pickleball and padel; competition in the Company’s industry; the Company’s ability to fully comply with numerous federal, state and local laws and regulatory requirements; current negative operating cash flows and a need for additional funding to finance our operating plans; the terms of any further financing, which may be highly dilutive and may include onerous terms, increases in interest rates which may make borrowing more expensive and increased inflation which may negatively affect costs, expenses and returns; geopolitical events and regulatory changes; and the effect of changing interest rates and inflation, economic downturns and recessions, declines in economic activity or global conflicts. These risk factors and others are included from time to time in documents the Company files with the Securities and Exchange Commission, including, but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. These reports and filings are available at www.sec.gov. All subsequent written and oral forward-looking statements concerning the Company or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made, including the forward-looking statements included in this press release, which are made only as of the date hereof. The Company cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward- looking statements. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statement to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based, except as otherwise provided by law.

Ron Boreta
Director and CEO
Agassi Sports Entertainment Corp.
702-400-4005

SOURCE: Agassi Sports Entertainment Corp.

View the original press release on ACCESS Newswire

No player shall be allowed to transmit or record audio or video from the playing surface in high school softball. This new language in Rule 1-8-6 of the NFHS Softball Rules Book further clarifies the use of electronic devices and what is permitted in the sport after language was added last year to allow for electronic communication for coaching purposes.

This change was the highlight of the NFHS Softball Rules Committee’s rules recommendations as a result of the committee’s annual rules meeting held June 15-17 at The Alexander hotel in Indianapolis. The NFHS Board of Directors subsequently approved the rules changes to take effect next year.

“While increased media exposure has positively influenced the growth and visibility of softball, the committee determined that the potential risks associated with players transmitting or recording audio or video through devices during live play outweighed the benefits,” said Sandy Searcy, NFHS director of sports and liaison to the Softball Rules Committee. “As wearable technology continues to evolve, the committee believed it was essential to establish clear guidelines regarding the permissible use of such devices to ensure the safety and integrity of the game.”

The proper uniform for an umpire was adjusted in Rule 10-4-2, noting that ‘charcoal gray’ slacks were allowed, instead of ‘heather gray.’

“Manufacturers have ceased production of heather gray umpire pants, and this update will help guide umpires toward selecting pant options that are actively being produced and readily available,” Searcy said.

Finally, the 2026 Softball Rules Book will include a reformatted Rule 8 for improved clarity and comprehension. Longer sections were separated, and additional article references were added to penalties and effects.

A complete listing of the softball rules changes will be available on the NFHS website at www.nfhs.org. Click on “Sports” at the top of the home page and select “Softball.”

According to the most recent NFHS High School Athletics Participation Survey, 345,451 girls in 15,635 high schools played fast-pitch softball in 2023-24 making it the fifth-most popular girls sport, while an additional 6,107 girls participated in slow-pitch softball.

Nicosia, Cyprus–(Newsfile Corp. – July 9, 2025) – Tribuna.com, the global digital sports media company, has launched its new flagship app, Football Xtra — an all-in-one destination for football fans worldwide. The app blends real-time match stats, breaking news, editorial coverage, player data (including salaries and transfer values), and interactive fan-driven features. The app is designed to make following football faster and more personalized than ever.

Football Xtra

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8871/257953_de1da01ac4f07841_001full.jpg

The team behind this launch brings over 15 years of experience in sports media, having run major websites and club apps with millions of visitors.

“We built this app to give every football fan instant and intuitive access — whether you’re on the sofa or just need a quick, flash update while on the move,” said Dmitriy Navosha, co-founder of Tribuna.com. “Our goal was to combine the best of live data, expert insights, and real football conversations, all in one place.”

Football Xtra delivers match results, tournament tables, and live statistics from over 600 competitions across more than 160 countries. From the world’s top leagues to local divisions, users get access to advanced in-game analytics, including touches, tackles, and more, all with full historical archives.

As a sports media tech company, Tribuna.com’s standout contribution is the fan-powered ecosystem at the heart of Football Xtra. The platform features match chats, user blogs, polls, and comment rankings — built for fans who want to go beyond scrolling. Football Xtra is where users can create, connect, and build a personal media presence, right inside the app.

“We go further than focusing solely on the scoreline, bringing you the full story, including reactions from the community that lives and breathes the game. The app is filled with dynamic stats that update in real time,” added Maks Berazinski, Tribuna’s co-founder.

Football Xtra by Tribuna.com also offers unique financial data insights, including player salaries, transfer stories, and fan-friendly metrics like cost per goal or minute played. Whether users are tracking player’s touches, shots, or revisiting playing days, the data is all there, live, and in-depth.

Serving audiences across the world’s biggest markets in eight languages, Tribuna.com’s launch of Football Xtra marks its biggest goal yet toward becoming the go-to second screen for modern football fans.

About Tribuna.com

Tribuna.com is a global digital sports media publisher founded in 2010 by Dmitriy Navosha and Maks Berazinski. The company operates a flagship football app and website, along with a network of 12 club-dedicated fan apps covering top clubs from England, Spain, Italy, Germany, and France. The company also manages a large portfolio of social media communities and a performance-driven betting media section.

With over 12 million monthly users and a social reach of more than 100 million, Tribuna.com publishes content in eight languages and engages football fans across Europe, the Americas, and beyond.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/257953

A happy, stylish woman dancing (Photo by Dmitry Lobanov on Shutterstock)

Survey Finds 77% of Americans Now Prioritize Feeling Good Over Looking Good

NEW YORK — Forget the endless pursuit of the perfect beach body or flawless Instagram selfie. Something big is changing in how Americans think about health and wellness, and it has nothing to do with what you see in the mirror. It’s all about what you feel in your gut. Literally.

A new Talker Research survey reveals that three in four Americans now care more about feeling good on the inside than looking good on the outside. This marks a major break from decades of appearance-focused health culture. We’re not talking about a passing fad: this is Americans completely rethinking what it actually means to be healthy in 2025.

Overall, the nationwide survey of 2,000 adults found that 77% now prioritize what feels good over what makes them look good. These numbers would have seemed unthinkable just a few years ago when juice cleanses and extreme fitness challenges dominated social media. Even more telling, 30% of respondents say they’ve adopted a more mindful approach to health in 2025, paying closer attention to their body’s signals, mental state, and emotional responses.

Your Gut Is The New Fitness Tracker

The survey, commissioned by Metagenics, found that more than a quarter of Americans started taking their inner health seriously just in the past year.

And it’s not just about avoiding an upset stomach — though that’s part of it. For many people, gut health has become their entry point to understanding what their whole body needs. The numbers back it up: 77% believe their gut health directly affects how they feel emotionally, while 86% agree their emotional and physical health are deeply connected.

These connections are driving real changes. Among those who use gut-supporting supplements, 43% say their digestion has improved and 36% feel less bloated. But here’s what’s really surprising: 31% are sleeping better, nearly one in three report having more energy throughout the day, and 27% are in a better mood — all because of a gut supplement.

Small Habits, Big Changes For Wellness

Americans are leaning into what you could call “feel-good” habits: small, daily actions that build better health from the inside out. The most popular include getting enough sleep (50%), eating nourishing meals (49%), and moving their bodies in ways that feel good (44%).

This is a far cry from the punishment-focused fitness culture of the past. Instead of forcing themselves through workouts they hate, more people are choosing movement that brings them joy, whether that’s dancing, stretching, or simply taking a walk. The focus is on sustainability, not suffering.

Other healthy habits catching on include saying “no” to things that drain their energy (38%), spending time with friends and family in person (38%), and getting outside in nature (35%). On average, people are doing five of these “feel-good” things every day.

“These habits aren’t just routine, they’re intentional,” said Gulam Khan, vice president of marketing, North America at Metagenics. “We’re seeing more people take ownership of their health and well-being by investing in daily actions and routines that support how they want to feel physically, mentally and emotionally.”

Breaking Up with Bad Habits

The survey also shows that Americans are getting better at spotting modern lifestyle factors that drain their energy. Taking breaks from screens and social media is now the seventh most popular daily wellness habit, with 32% of respondents doing it regularly.

People are becoming pickier about what they put into their bodies — and minds. The top habits people say they’d like to ditch include mindless snacking while watching TV (28%), staying up late for no real reason (27%), and eating ultra-processed foods (26%).

The Gentle Approach To Wellness

Maybe most importantly, the survey shows Americans are changing how they respond to tough days. Instead of pushing through or beating themselves up, nearly half (45%) say they take a nap or lie down when they’re not feeling their best. Others put on music (30%), go for a walk (29%), or just spend time alone (24%).

This gentler approach to self-care is a huge departure from the “no pain, no gain” mentality that ruled fitness culture for decades. People are figuring out that rest and recovery aren’t signs of weakness, but rather essential parts of staying healthy long-term.

This shift toward gut-focused wellness is happening alongside a rise in health knowledge. More than half (53%) of respondents said they’re confident they could explain how gut health affects the rest of the body without needing to look it up. That knowledge is translating into action: 31% of respondents regularly take a probiotic or supplement to support internal health, and 57% of those who don’t say they’re open to trying it.

Forty-two percent said they’ve discovered a healthy habit that surprised them with how well it worked — a sign this trend is driven by personal experience rather than outside pressure.

It all adds up to a new kind of wellness, one that’s rooted in feeling good instead of chasing impossible standards. As Khan put it: “Ultimately, people are redefining what health means in 2025. It’s no longer about chasing perfection, but about genuinely feeling better for today and into the future. Whether it’s setting boundaries, taking a walk or supporting your gut with a probiotic, people are realizing that lasting wellness starts from the inside out.”

Top 10 Daily Wellness Habits

According to the survey, here’s what holistic health looks like when feeling good comes first:

1. Prioritizing sleep (50%)
2. Cooking or eating meals that nourish you (49%)
3. Moving your body in a way that feels good (44%)
4. Saying no to things that drain you (38%)
5. Connecting with friends or loved ones in person (38%)
6. Spending time in nature (35%)
7. Taking breaks from screens and social media (32%)
8. Taking a daily probiotic or supplement (31%)
9. Prioritizing gut health (28%)
10. Practicing mindfulness (22%)

In his new role, Pataky will work closely with Bragg’s technology teams to develop a 360? AI strategy, integrating AI into product development and design, user experience, external communications, safer gambling initiatives and internal processes to drive growth and efficiency.

This strategic leadership addition comes as part of Bragg’s commitment to the leveraging of data, advanced analytics and powerful AI to enhance user experience, player engagement, maximize revenue potential, and drive smarter, more efficient iGaming operations.

Luka Pataky boasts a strong pedigree in AI and technology, with over a decade of experience at Sportradar, a company at the forefront of sports data and content. His tenure at Sportradar culminated in his role as Senior Vice President for Automated Content, where he spearheaded an initiative from its inception to a production-ready, scalable system that ended up powering over 300,000 sports events per year with a team of over 70.

In this leadership position, he was instrumental in revolutionizing sports content creation through AI, Computer Vision, and Deep Learning, successfully bringing real-time data collection solutions to production, being the driving force behind integrating acquired tech businesses, thereby turning advanced technology into significant business value through the optimization of operating costs and business efficiencies.

Prior to his SVP role, Pataky played a key role in establishing Sportradar’s innovation unit, a hub for pioneering new ideas, implementing processes that enabled faster experimentation and fostering a culture of rapid prototyping and testing.

As part of this, he also led the team responsible for scaling Sportradar’s startup program and forging strategic innovation partnerships with universities and innovation labs. In his multiple innovation-based roles, he demonstrated a consistent focus on leveraging AI and data analysis to identify and develop new product opportunities and strategic initiatives.

His extensive experience across these leadership roles highlights his proven ability to lead large, cross-functional teams, manage complex technological advancements, and strategically integrate new ventures, underscoring his expertise in driving growth and innovation within the technology sector.

Known globally for its award-winning iGaming content and technology solutions, Bragg has consistently championed the integration of artificial intelligence technology across its business model, as typified by the introduction of an AI-powered Games Recommendation System into its Fuze ™ marketing and promotional toolset.

The company has also utilised AI extensively across its responsible gambling work, using these new technologies and extensive data collection to more effectively identify at-risk gamblers.

“Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions,” said Matevž Mazij, Chief Executive Officer at Bragg. 

“His extensive experience of being at the forefront of this gamechanging technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”

“Bragg has always struck me as a company where technology and innovation are key drivers. This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends. It sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement. Introducing AI at all levels of product and operations will make it perfectly positioned for future growth,” said Luka Pataky. 

“I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company. I have no doubt we’ll be able to compliment and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”

Source: GMB