NIL
Relevent Sports, U.S. Soccer settle antitrust lawsuit, ending years
Relevent Sports has settled its antitrust lawsuit with the U.S. Soccer Federation, likely clearing the way for the sports promoter to host foreign league matches on American soil. Attorneys for the sports promoter on Wednesday filed a motion in U.S. District Court in Manhattan to dismiss the suit against U.S. Soccer “with prejudice,” meaning Relevent […]


Relevent Sports has settled its antitrust lawsuit with the U.S. Soccer Federation, likely clearing the way for the sports promoter to host foreign league matches on American soil.
Attorneys for the sports promoter on Wednesday filed a motion in U.S. District Court in Manhattan to dismiss the suit against U.S. Soccer “with prejudice,” meaning Relevent Sports gives up its right to refile the same claim or lawsuit against the federation in the future.
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“We appreciate U.S. Soccer’s collaboration in reaching this settlement,” Relevent CEO Danny Sillman said in a statement Thursday. “Ultimately, we all share the same goal: growing the sport throughout America. We’re excited to continue supporting clubs from Europe and around the world to expand the sport’s reach and impact across the U.S.”
An attorney for Relevent Sports did not elaborate on any specifics of the agreement. Last year, Relevant also reached a separate agreement with FIFA, world soccer’s governing body, to drop it as a co-defendant in the matter.
The settlement puts an end to a years-long legal fight between the New York-based sports promoter and U.S. Soccer. Relevent, co-founded and owned by Miami Dolphins owner Stephen M. Ross, first filed its lawsuit against the federation in 2019.
Their suit alleged, in part, that the U.S. Soccer Federation (USSF) conspired with FIFA to keep Relevent from competing against Soccer United Marketing (SUM), the marketing arm of Major League Soccer with deep financial ties to USSF. Relevent competes with SUM in promoting similar events.
A USSF spokesperson said in a statement Thursday: “We are pleased to put this matter behind us as we remain focused on growing the game and harnessing the momentum of U.S. Soccer ahead of next year’s World Cup.”
The legal dispute dates to 2018, when Relevent first tried to organize a regular-season La Liga match in the United States. It would have been a historic first for international club soccer, as regular-season matches in the sport are only ever played within the borders of a league’s home country. In American professional sports, though, it’s far more common for domestic leagues, like the NFL, to host regular-season games in other countries.
In August 2018, Relevent said it would host a regular-season La Liga match between Barcelona and Girona in Miami. But, in October, global soccer’s governing body, FIFA, announced a policy barring domestic leagues from playing their regular-season games outside of their home territories. Barcelona then withdrew from its commitment.
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Then, in March 2019, Relevent tried again by submitting an application to USSF, which is a member of FIFA, to sanction an official league match between two Ecuadorian teams in the United States. However, USSF denied the sanction, citing FIFA policy.
By September, Relevent sued USSF on antitrust grounds. Attorneys added FIFA as a co-defendant the following year. The dispute crawled through the courts, and through the pandemic, even reaching the Supreme Court in April 2024.
It seemed likely, though, that the lawsuit could be settled, especially after a FIFA attorney told a federal judge last year that the governing body was considering changing its rules that would allow domestic league matches to be played abroad.
This revelation came weeks after Relevent and FIFA reached their own settlement to drop FIFA as a co-defendant. The terms of their settlement were never disclosed. However, not long after that milestone, FIFA approved a working group that would look into rule changes, signaling it was reconsidering its long-held stance on the matter.
In the months since, foreign leagues have once again begun showing their interest in hosting official matches in the United States, including La Liga.
(Photo: Tim Nwachukwu / Getty Images)
NIL
NCAA Rules Committee proposes rule changes including coach challenges, shot continuation
The NCAA Men’s Basketball Rules Committee has proposed major rule changes that are expected to improve the “flow” of play ahead of the 2025-26 season, according to a NCAA release Friday afternoon. Chief among those recommendations is the addition of a single coach’s challenge at any point in the game “to review out-of-bounds calls, basket […]

The NCAA Men’s Basketball Rules Committee has proposed major rule changes that are expected to improve the “flow” of play ahead of the 2025-26 season, according to a NCAA release Friday afternoon.
Chief among those recommendations is the addition of a single coach’s challenge at any point in the game “to review out-of-bounds calls, basket interference/goaltending and whether a secondary defender was in the restricted-area arc,” the release stated. Committee members also recommended changes to the rule regarding continuous motion on field goal attempts.
The rules committee also recommended the creation of a joint working group to gather feedback from conferences on potentially moving from halves to quarters, though any potential changes to the game’s format won’t come until the next rules change year. The NCAA Playing Rules Oversight Panel must approve all rule proposals, with the panel scheduled to discuss these recommendations June 10.
The committee also proposed an elevated emphasis for officials to address delay-of-game tactics, limiting time at the monitor on reviews, and improving game administration efficiency while also reducing physicality.
“The committee focused on the flow of the game, especially the increased number of stoppages at the end of the game, this past season,” Karl Hicks, committee chair and associate commissioner for basketball at the American Athletic Conference, said in the release. “After soliciting input from the Division I Men’s Basketball Oversight Committee, Division I Men’s Basketball Competition Committee and the National Association of Basketball Coaches council, prioritizing the game flow at the end of the game was particularly important for our committee.
“Coach’s challenges were deemed to be the most efficient way to accomplish this goal. Data from the NCAA tournament and membership conferences showed a substantial number of reviews were on out-of-bounds plays. The committee looked at other basketball leagues around the world to see what the best solution would be for the NCAA, and the committee agreed with the NBA coach’s challenge system and its one plus one process.”
Regarding the proposed coach’s challenge, much like in college football, teams must have a timeout to request an instant replay review. If the challenge review is successful, teams will be granted an additional video review challenge for the remainder of the game, including overtime. If unsuccessful, the team loses the ability to challenge any other calls in the game.
Coach challenges will not impact an officials’ use of instant replay for timing mistakes, scoring errors, shot clock violations, 2-point vs. 3-point field goal attempts, flagrant fouls, etc.
Among other proposals submitted Friday:
- Officials have the option to call a Flagrant 1 foul when a player is hit in the groin area. Currently officials can only call it a common foul or a Flagrant 2, resulting in an ejection.
- A player could be called for basket interference if they use the rim to gain an advantage.
- Should one of the two shot clocks at either end of the court become inoperable, the other shot clock could be utilized. Currently, both clocks are turned off if one is inoperable.
NIL
Pima Community College to become first Arizona junior college to offer NIL partnerships
TUCSON, Ariz. (13 News) – The Pima Community College athletics program announced a monumental move to put the school ahead of the curve when it comes to endorsements at the junior college level. The school became the first community college in Arizona to offer name, image, and likeness, or NIL, opportunities for student-athletes. “It sounds […]

TUCSON, Ariz. (13 News) – The Pima Community College athletics program announced a monumental move to put the school ahead of the curve when it comes to endorsements at the junior college level.
The school became the first community college in Arizona to offer name, image, and likeness, or NIL, opportunities for student-athletes.
“It sounds awesome, like it’s something new, it’s different. It’ll be an experiment, for sure, but really intriguing to me,” Pima Aztecs women’s basketball player Reece Neimann said.
Niemann was a part of the Aztecs NJCAA Division two runner-up team this past season. She says being part of a successful team requires a lot of work.
“We’re in the gym for four to five hours a day, some days on our long days,” Niemann said.
At the junior college level, many of these athletes are paying for college themselves since PCC can only offer partial scholarships. This forces athletes to make tough decisions for athletes like Niemann to continue their hoop dreams.
“Four of my teammates had long jobs in the morning, and then they take all online classes, since they couldn’t make it to campus for classes, then they’d go to practice for those four hours between film lifting and then practice, and then after, they’d go home and grind out their homework.”
That’s where NIL comes into play. It allows players to create endorsements or partnerships to make money from their personal brand.
Something which hasn’t been seen on the junior college level in Arizona, until now.
“I think the biggest thing is to stay ahead of the curve and for us to be able to tell recruits, ‘Hey, we’re the first ones in Arizona to do it.’ That just gives us another little thing to brag about and to sell,” Assistant Athletic Director and Head Women’s Basketball Coach for PCC, Todd Holthaus said.
The athletic department is partnering with Opendorse to create a platform for students to connect with local businesses and brands to make money.
Something Holthaus says wouldn’t have even crossed his mind in his playing days.
“I can’t even imagine what it would have been like, and that’s probably a good thing and a bad thing at the same time. So, I’m super excited, because these young people know how to do these things.”
But it’s part of the reason he helped to make this deal, not only to help these athletes while they put on the Aztec uniforms, but also for when they take them off for the last time.
“For them to get a head start on this and get to be able to market themselves, and you know, the big thing is building your own brand. Now, being a part of that is going to be fun,” Holthaus said.
While it’ll take a little bit to get the ball rolling, officials say that the portal is now open for athletes to make a profile to connect with local businesses and start making NIL endorsements or partnerships.
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Copyright 2025 13 News. All rights reserved.
NIL
For Liquid Death, sports was just the 'next frontier' for its marketing
Sports marketing has long been flooded with beverages. Sports drinks, alcohol brands, and Big Soda are historically dominant in the space, and with prebiotic–soda brands claiming their piece of the pie, it’s only getting more competitive. Liquid Death is one such brand that’s recently started throwing its hat—or should we say can—in the ring. The […]


Sports marketing has long been flooded with beverages. Sports drinks, alcohol brands, and Big Soda are historically dominant in the space, and with prebiotic–soda brands claiming their piece of the pie, it’s only getting more competitive.
Liquid Death is one such brand that’s recently started throwing its hat—or should we say can—in the ring.
The canned-beverage brand became a Nascar sponsor last spring, kicking off a string of sports partnerships that today include pro football, baseball, and soccer teams. This year, there was a Super Bowl ad, and last month, the brand inked a wide-ranging deal with the Madison Square Garden family of entertainment venue companies, landing Liquid Death iced teas and sparkling waters at MSG, Radio City Music Hall, and the Beacon Theater in New York, as well as at Sphere in Las Vegas.
It’s all aimed at helping Liquid Death build its reputation beyond water, Ryan Heuser, SVP of experiential marketing, said.
“Sports was the next frontier for us,” Heuser told Marketing Brew. “Gen Z and…millennials at a younger level are not consuming alcohol at events, or in general, as [much as] they had traditionally, and so we know that there’s a place for us…within the stadiums and arenas.”
Start your engines
With Live Nation as an investor and partner, Liquid Death has roots in the music and entertainment space, but it wasn’t until 2024 that the brand officially expanded to sports. When Liquid Death was preparing to release its iced-tea product, the team realized that the beverage “overindexed with Nascar fans,” Heuser said.
“Nascar fans are second to none when it comes to being passionate about their sport, but also being passionate about supporting the brands that support their favorite teams, and Nascar in general,” he said. “We saw a ton of success at tracks.”
Partnering with Nascar provided Liquid Death with more than just a place to sell its drinks. There have been fan engagement opportunities, including sampling at races, Heuser said, as well as the use of Nascar IP for other activations, like Liquid Death’s “Pro Drivers” campaign, in which it selected three people to join the “Liquid Death Pro Drivers” team, sponsoring them—as opposed to actual pros—with branded car wraps, $30,000 contracts, a year’s supply of iced tea, and customized merch.
Spread your wings
In terms of traditional sports TV advertising, Liquid Death jumped into the deep end this year, running its first national Super Bowl ad after an experiential stunt last year and a regional ad in 2022. Heuser declined to share specific figures, but he said the 2025 Super Bowl campaign resulted in a sales lift. The brand’s football efforts are continuing: Less than a month after the game, Liquid Death signed a multiyear deal to become the official iced-tea partner of Super Bowl champs the Philadelphia Eagles.
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Heuser said he’s regularly in talks with teams across leagues, and the Eagles stood out for reasons beyond their championship rings (and retired center Jason Kelce’s podcast). Part of the reasoning was local pride: Liquid Death’s founder, Mike Cessario, is from outside of Philly, for one, and the area continues to be a “priority market” for the company, Heuser said. Beyond that, anyone who knows an Eagles supporter knows they’re often “passionate fans from the day they’re born until the day they die,” he said.
After seeing success with Live Nation and Nascar events and locking in the Eagles sponsorship, Heuser and his team went even bigger on in-person sports and entertainment experiences by partnering with the Madison Square Garden portfolio. It was an opportunity that he said represents an exciting and changing business landscape.
“Traditionally, some of the bigger brands have locked up [non-alcoholic beverage sponsorships] across the board for years and years,” Heuser said. “But we’re starting to see great opportunities…for other brands to come in.”
Just for kicks
Since Liquid Death is working with some of the biggest teams and venues in the country, it may come as a surprise that the brand typically doesn’t do individual athlete deals, according to Heuser. For now, he said, there’s just no need. “We’ve been really lucky where we have a lot of interesting celebrities or athletes who are just either fans of the brands or friends of the brand,” he said.
Tony Hawk, for instance, is an investor in the company, and as part of that relationship, he worked with Liquid Death to release a limited number of skateboards painted with his blood. They sold out almost immediately, Heuser told us. (Liquid Death has, however, partnered with the wife of a retired pro athlete, Kylie Kelce.)
Now, Heuser has his eye on the ball—the soccer ball, that is. Liquid Death is the jersey sponsor of USL Super League team Brooklyn FC, a partnership that Heuser said allowed the brand to work with a women’s team for the first time while simultaneously letting it “put a toe in the water” with soccer. Now that he’s had a taste of the sport, he’s eager for more, especially considering Liquid Death is looking to grow among Latino men.
“We know that Latino men index very high as soccer fans, and so I would be lying if I said I didn’t have one eye looking into the world of soccer,” Heuser said. “It’s not to say that we are going to make any moves, that we’ve had any conversations yet, but it’s definitely something that’s on [our] radar.”
NIL
All your mistakes today are on me
Jim Knowles cut his teeth as a play caller calling the defense at Western Michigan for a few seasons in the early 2000s before spending eight seasons at Duke calling the defense. He left David Cutcliffe’s Blue Devils staff heading into 2018 to become Mike Gundy’s defensive coordinator at Oklahoma State where he steadily improved […]

Jim Knowles cut his teeth as a play caller calling the defense at Western Michigan for a few seasons in the early 2000s before spending eight seasons at Duke calling the defense.
He left David Cutcliffe’s Blue Devils staff heading into 2018 to become Mike Gundy’s defensive coordinator at Oklahoma State where he steadily improved the defense to a top 10 scoring defense by his final season in Stillwater, cementing a reputation as one of the best defensive play callers in college football.
In 2022 he left for Columbus to join Ryan Day’s staff at Ohio State, and immediately improved the Buckeye defense to become a top-25 scoring defense. They improved to #2 overall in scoring defense in 2023 before taking over the top spot in their run to the national title game this past season. The Buckeyes also led the country in yards allowed and red zone scoring defense as well under Knowles last season.
As Knowles begins a new chapter at Big Ten rival Penn State, a program he grew up idolizing and hoping to one day coach for, he sat down with Adam Breneman to talk about the transition to Happy Valley, and how they’re going about installing the defense while carrying over what has worked for Penn State the past few seasons as they’ve developed some of the most sought after edge rushers by NFL organizations in the Draft.
When asked about the biggest coaching lessons he’s learned along his career the hard way, Knowles didn’t hesitate when responding that you’ve got to be willing to change.
“You have to be able to look at yourself when something isn’t right, or something isn’t working, you have to find an answer. You can’t throw up your hands and say, ‘Well, this is what we do, and this is what we have.’ No. You have to search and study for those answers and for a young coach, you have to find those answers before the problems occur.”
Knowles also shared that you’ve got to be willing to stand in front of the players and own your mistakes – because we all make them – and go about fixing those issues with a plan.
Then Knowles shares an interesting nugget, while talking about the last thing he tells his guys before they hit the field.
“The last thing I tell the guys before they leave the locker room before the game is, ‘All your mistakes are on me today. All your good plays are one you, but all your mistakes are one me because if you make a mistake, you’re not trying to make a mistake.”
“So either I didn’t have you prepared, or maybe you made that mistake during the week and I didn’t get it corrected well enough. When you get to game time, I think those guys have the ability to play free because not everything is going to go right, and they can’t be worried about looking over their shoulder, so I take responsibility for all the mistakes on game day and I am accountable for that.”
To hear him talk about owning his mistakes by his players is reminiscent of Jocko Willink’s book Extreme Ownership, which makes for a great off season read for those that haven’t read it yet.
Hear more from Knowles in the clip.
NIL
JD Crowe: Parole Tide! Nick Saban hired by Trump for NIL college football job: Caption contest
This is an opinion cartoon caption contest … and stuff Did Coach Saban dance with the devil for a deal to rule over college sports? That seems to be the thinking among some of Alabama’s most loyal football fans and captioneers. After sifting through tons of comments and captions on multiple social media sites and […]

This is an opinion cartoon caption contest … and stuff
Did Coach Saban dance with the devil for a deal to rule over college sports?
That seems to be the thinking among some of Alabama’s most loyal football fans and captioneers. After sifting through tons of comments and captions on multiple social media sites and emails, “Dancing with the Devil” was the most popular caption – by far. It was among my first thoughts for a caption before I graciously threw it out to y’all.
“Sorry dear reader,” said one of my esteemed caption team colleagues with an evil laugh, “that’s too on the nose.”
True. The most popular choice isn’t always what we’re looking for in a caption contest. We’re looking for something a little different. Something not so obvious. Something that makes us snort.
To be honest, most of us were wondering what the hell was Saban thinking when he introduced, shared the stage and ever-so-briefly shook the tiny hand of Donald Trump at the Alabama commencement event last week.
Turns out, there was a deal to be made. With the devil. About the out-of-control NIL stuff that’s making college athletes rich and driving college coaches crazy.
I don’t have answers. But I do know this:
When and if President Trump hires Nick Saban to be college sports NIL czar, co-chair or whatever, he will finally have one competent, qualified expert in his administration who isn’t trying to destroy America. That’s probably a good thing.
Let’s get on to the caption contest stuff!
Y’all outdid yourselves this time. Our team of cartoon caption experts sifted through over a thousand comments and captions to arrive at these winners.
I picked “Parole Tide” by Heather Maze for the headline because it was short, sweet and it made me snort.
Don Krogol was the first to submit ‘Dancing with the Devil’, so he deserves props for that. It wasn’t his fault so many others followed suit. All you devil dancers are winners!
Here are the top 30 or so that gave us a chortle moment that may or may not have required a tissue. What’s your favorite caption?
‘Parole Tide!’ – Heather Maze
‘The moment Nick regretted not entering the transfer portal’ – David Morris
‘This Roll Tide smells like low tide’ – Brandi Waters
‘Miss Terry’s 11th Commandment: Don’t Dance With the Devil’ – Charley Grimsley
‘Brohemian Rhapsody’ – David Morris
‘The Dictator Dance’ – Wade Kirkpatrick
‘Dancin’ the lie-tie floss’ – Phillip Otts (Phillip’s caption included a funny animated gif of Trump doing the floss dance.)
‘The “How to Save UAB Research” polka’ – Joe Reams
‘Mephistopheles, I want the same deal you gave to Tommy Tuberville. Plus majority ownership of the Miami Dolphins.’ – Thomas Wright
‘Mephisto Waltz’ – Jeff Cupp
‘It takes two to mango’ – Robert de Buys
‘Oh Nick, dip me like Vladimir does!’ – Todd Engelhardt
‘Saban: Time to turn Doge loose on college football’ – Jim McEwen
‘MEGA DOSE OF RAT POISON’ – Rodney Duke
‘There was a sale on Crimson Tide bronzer’ – Corey Johnson
‘Orange Crush’ – Jeff Cupp
“Like s#!t through a tin horn. #SoThat’sWhatThatMeans’ – Todd Williams
‘Tell me Nick, you ever danced with the devil in the pale moonlight?’ – Ricky Headrick
‘Dosey Dodo and Dosey Shouldn’t Have’ – Paulette Aberts
‘You don’t have to like the one you dance with to get what you want when the music stops’ – Sharon Barron Burke
‘You dance well for a guy with bone spurs’ – Don Morrison
‘I moved on him like a bitch. I couldn’t get there and he was married with a trophy wife. Then all-of-a-sudden I see him, he’s got big shiny footballs and a fantastic and very valuable crystal egg! I made my move and grabbed him by the footballs and then gave him advice on how to be a real winner from the greatest president in history!’ – Bill Ledbetter
‘No offense, Mr. President, but you ain’t no Miss Terry!’ – Hugh Kilpatrick
‘Tapdancing with a Carpetbagger’ – Corey Johnson
‘Fascism Fell On Alabama’ – Beth Selfe
‘Crimson Bromance’ – Amy Richardson
‘Believe me, Nick, this will be the last time I’ll borrow one of Barron’s ties!’ – Hugh Kilpatrick
‘The day Coach jumped the shark’ – Elizabeth Coggins
‘Please allow me to introduce myself’ – Tim Raths
‘Say it ain’t so, Nick’ – John Paul Weber
Sorry I couldn’t post all your captions, but you can vote for your favorite. Send me an email – jdcrowe@al.com.
Thanks to all for playing!
Check out more cartoons and stuff by JD Crowe
JD Crowe is the cartoonist for AL.com. He won the RFK Human Rights Award for Editorial Cartoons in 2020. In 2018, he was awarded the Rex Babin Memorial Award by the Association of American Editorial Cartoonists. Follow JD on Facebook, Twitter @Crowejam and Instagram @JDCrowepix. Give him a holler at jdcrowe@al.com.
NIL
UCLA's DESPERATE Hunt for Big Men in Transfer Portal
Can the UCLA Bruins basketball team secure top talent from the transfer portal to bolster their frontcourt? Author: wnep.com Published: 3:32 PM EDT May 9, 2025 Updated: 3:32 PM EDT May 9, 2025 0


Can the UCLA Bruins basketball team secure top talent from the transfer portal to bolster their frontcourt?
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